AirPR
About AirPR
AirPR Pricing
Contact vendor for pricing details.
Starting price:
$5,000.00 per year
Free trial:
Available
Free version:
Not Available
Most Helpful Reviews for AirPR
3 Reviews
Shantel
Public Relations and Communications, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed May 2021
Onclusive / AirPR Review
AirPR really is effective with picking up media coverage.
PROSOnclusive makes it easy to monitor media, create target lists, add missing articles, remove irrelevant articles, and adding keywords to our client's dashboards.
CONSThe media monitoring aspects do pick up everything with each keyword added to the dashboard and this can create more irrelevant coverage which can take a lot of time in the background to remove.
nicole
Wireless, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2021
Great service - Still missing key value items
It's been OK. Customer service is helpful. More hands on help getting things fine tuned would be great.
PROSThe UI is very friendly and easy to navigate. Lots of features to use.
CONSToo much junk being caught and not a great way to add new press hits that actually play into the data weighing system. We should be able to look at deeper analytics from more sources, without being charged a premium.
Anonymous
51-200 employees
Used less than 2 years
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
2
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
Reviewed April 2018
Powerful idea but ultra-premium pricing
The ability to attempt highly sophisticated PR measurement analysis
PROSIt purports to solve for a long-standing pain-point for marketing and comms teams. Specifically, a way to more accurately attribute how PR contributes to the types of metrics most marketing teams of business spend money to achieve. For instance, if I secure a write-up in the NYT for my product, how could I show my boss that 20 additional people visited our e-commerce site for purchase as a result? For certain types of communication or PR professionals, that's an irresistible idea. Many others aren't being asked to contribute in this way but those who are could consider this software.
CONSTwo main points. 1) They ask for really high fees (many thousands / month) 2) Even so, their bread as butter is narrow in scope so you have to be operating at significant scale in order to be able to generate ROI after considering the cost of the optimization / measurement software itself. I've also heard murmurs suggesting that while a reasonable estimate how many "x" you drove from a PR campaign is better than nothing, never forget that it is still an estimate. AirPR is not magic, it's math. Always make sure you understand the methods behind the wizardry.