AppsFlyer

RATING:

4.3

(41)

About AppsFlyer

AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. With AppsFlyer, businesses can attribute every user touchpoint throughout their journey and adapt their marketing efforts to engage users where it matters most. AppsFlyer’s attribution tools allow marketers to analyze mobile attribution, people-based attribution, TV attribution and uninstall attribution. The platform provides visual insights into the user journey across various channels, platforms and devices and helps businesses to identif...

AppsFlyer Pricing

Contact AppsFlyer for pricing details.

Free trial: 

Available

Free version: 

Available

Measure your campaign performance data from all channels, media sourced, and devices with unmatched data accuracy
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AppsFlyer Reviews

Overall Rating

4.3

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for AppsFlyer

1 - 5 of 40 Reviews

User Profile

Armand

Verified reviewer

Computer Software, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

4

Reviewed April 2024

A complete and fiable MMP

PROS

- ease of use - Good attribution window parameters - easy set up

CONS

The turnaround time for customer service

Reason for choosing AppsFlyer

I had already used Appsflyer in the past

Dom

Information Technology and Services, 501-1,000 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2024

Very useful on everyday operations

PROS

The ability to see qualities of pIDs easily when checking for relevant sources and negotiating with them, and also the overall campaign dashboard. I also like that they implemented the new feature that you can select multiple when holding down shift in the dashboard.

CONS

IDK if there is a feature for that which we just don't know about, because if it is - then it could save us a lot of time: checking each supply source separately in terms of quality, P360, and scale take a lot of time from our team.

Anonymous

11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

2

FUNCTIONALITY

4

Reviewed March 2018

Started measure and track my app campaigns quickly

PROS

Measure every event and customer behavior in the app for every campaign, with maximum details to decide if it reached my goals or not. Also the fraud control help you prevent from bad traffic sources.

CONS

If you advertise in a non-integrated media source (direct publisher), you cannot integrate it manually by yourself, and have to ask the publisher to make their integration with Appsflyer support team (and it takes a while).

Moran

Marketing and Advertising, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed April 2024

Good but can be more accessible to the client

PROS

The different dashboards and their flexibility

CONS

The fact that you can't see all the information in one dashboard. And the inability to pay more for note having the exceeded media sources

User Profile

Roni

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed April 2024

Great platform to work with!

I'm enjoying working with this platform in the past year. I learned many new tools and terms.

PROS

it's very easy to use for optimization and monitoring campaigns. The latest update of choosing several dashboards is very helpful.

CONS

the p360 algorithm is not clear enough and it seems lie when there are updates, the whole activity is affected.