MSIGHTS Platform

RATING:

5.0

(1)
Overview

About MSIGHTS Platform

MSIGHTS Platform is a data management software that helps marketers centralize marketing and data operations, providing an objective view of overall marketing performance. The MSIGHTS Platform applications drive campaign management and data governance while automatically collecting and transforming disparate results data, providing access to fuel advanced analytics, reporting and visualization.

MSIGHTS Platform Pricing

Free trial: 

Available

Free version: 

Not Available

MSIGHTS Platform Reporting and Visualization
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MSIGHTS Platform Reviews

Overall Rating

5.0

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

5

Value for money

5

Functionality

5

Most Helpful Reviews for MSIGHTS Platform

1 Review

User Profile

Corbin

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2022

Great platform and support team!

The core objective of moving to Msights was to be able to deliver work to Clients faster while maintaining the quality of our output. While we are still in the early period of using the platform, we are already seeing how Msights will allow us to achieve this objective.

PROS

The ability to easily connect to over 300 data sources was the key selling feature for our use case. Being able to create customized business rules for how data is processed is another strength of the platform. Our team has also been impressed with the support provided by the Msights onboarding team and our day-to-day contact. Questions are answered and issues are resolved quickly. This is extremely important for any business who must hit hard client deadlines and cannot delay due to outstanding questions or data issues.

CONS

To date, we haven't experienced any features that we don't like.

Reasons for switching to MSIGHTS Platform

We required greater flexibility with connections to data sources and custom business logic.