After a slow start having to get used to using this product i have found the tool to be helpful in understanding how we compare to our competitors and where we can improve on the terms we're already tracking. But you only get out of it what you set up. And if you inherit the platform from another team you may find it's set up entirely for their projects which mean you have to start again

The ability to rapid track, categorise keywords and select search engine locations for each group too. The market intelligence reports are helpful for eye catching snapshots in presentations

It can be difficult to get used to when you first start. You have to keep using it to get familiar with the product and get the best out of it as it's not the most intuitive. Those looking for keyword research opportunities similar to Ahrefs or Semrush might be dissapointed

Has brought a new dimension to SEO monitoring and competitor tracking. Compliments Paid Search nicely by creating consistent Keyword tracking groups that leverage Google Ads keyword data.

Keyword tracking, competitor monitoring and share of voice metrics are by far the most powerful aspects of the tool, particularly when combined with their industry standard reports and keyword tracking.

Lacks some reporting customisation that would be useful, particularly around timelines, and historic data. We can see the data is help within the platform. But being able to filter, view and extract it is more difficult. Although they have been making improvements to this over the past 6 months.

Pi Datametrics really shines when it comes to showcasing keyword depth. After you've handpicked the keywords you want to examine in detail, Pi not only makes it simple to showcase how your website is ranking, but exactly which URL is ranking for these keywords, and if more than one URL is competing for the same keyword. Moreover, I find Pi's Share of Voice chart incredibly helpful for showing exactly where the website is ranking in relation to competitors for specific keyword subsets.

Pi can sometimes feel difficult to navigate, and with so many features it takes a lot of clicking around and experimenting to find the features you're looking for. Perhaps Pi would benefit from adding tooltips or updating copy to make it easy to understand what each feature actually is (e.g. the SERP matrix as a tool isn't clear, and doesn't outline anywhere on the page what it's showing and how a marketer would benefit from this tool).

Pi Datametrics is an exceptional SEO tool that provides detailed information and helps us to increase online visibility, improve ranking and increase traffic. The team's expertise has helped us whenever we have needed it.

What I like most about Pi Datametrics is their commitment to providing customised SEO data analysis. The tool ensures that our strategies can be maximised to increase online presence.

What I like least is that sometimes the platform speed can be slow.

Overall I am satisfied using Pi, it gives me what I need the most which is the movement of rankings and it is helpful that I only see the keywords I am tracking and relevant.

I like the detailed information that Pi gives us on ranking. It allows us to understand what is happening through SERP movement and Keyword rankings.

It is quite hard to navigate especially when you are trying to return to the previous page. Also there are so many things you can do but there a little too much to learn and don't have the time to explore.