Marketo Software


 

Spark by Marketo is a cloud-based marketing automation solution that caters to small businesses across various industry verticals, helping them manage their marketing campaigns. Spark helps businesses generate sales leads and drive growth by managing the related operations.

Spark helps marketers to score and nurture leads, develop and manage online marketing campaigns and have information about the results of their marketing investments. The marketing automation solution can integrate with user's existing CRM solution, helping manage productivity and communication between the marketing and sales departments.

Using Spark, small businesses can create and execute professional inbound and outbound campaigns, helping them find new customers, build relationships and close on business deals. Spark also provides users various reporting and analytics features like Marketo Moments that help them determine the impact of their campaigns.

Spark offers support via email, phone and through other online resources.

 

Spark by Marketo - Lead Management
 
  • Spark by Marketo - Lead Management
    Lead Management
  • Spark by Marketo - Campaign Essentials
    Campaign Essentials
  • Spark by Marketo - Reports
    Reports
  • Spark by Marketo - Salesforce
    Salesforce
  • Spark by Marketo - Sales
    Sales
Supported Operating System(s):
Mac OS, Web browser (OS agnostic)

456 Reviews of Spark by Marketo

 

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Software Advice Reviews (179)
More Reviews (277)

Showing 1-20 of 179

Joveelynn from Pru Life UK
Specialty: Insurance
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2018

October 2018

Marketo as our B2B Marketing Platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

This is a reliable tool.

Pros

It does its job as a B2B marketing platform. The best thing about this software is its integration to SalesForce which makes tracking easier.

Cons

The set up stage can be stressful. Also, the interface is not user-friendly so it will take a bit of time for the user to be familiar with its environment.

Review Source
 
 

Meynard from Pru Life UK
Specialty: Insurance
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2018

October 2018

Our Experience with Marketo

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

This is quite a good platform with its powerful features that get the work done.

Pros

It is convenient to use as it gives full tracking of leads from the prospecting stage to sale. Integration with a variety of applications is also a huge convenience.

Cons

Setting up might take time especially if the user does not have any background about it. Their customer support isn't always responsive and reliable.

Review Source
 
 

Eunice from Pru Life UK
Specialty: Insurance
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2018

October 2018

Marketo for Marketing Teams

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketo for Marketing Teams

Pros

This is absolutely a good lead management / marketing platform. It Salesforce integration is also one of its best feature.

Cons

The tool is working as it should and that is really good. The only thing I can say a con is its price compared to other marketing platforms. It is a bit pricey.

Review Source
 
 

Sharmaine from IT services provider
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

October 2018

October 2018

To review Marketo

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I do like the way that I can integrate my data to some CRM platform to symmetrize and sync my files and documents.

Cons

Just try to fix some annoying bugs on this software. Hope to work out that soon. It would be more affordable to take this product.

Review Source
 
 

Alvin from Pru Life UK
Specialty: Insurance
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2018

October 2018

Marketo Helps in Lead Management

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

It definitely does its job as a lead management tool - several campaigns can be run all at the same time. Integration to SalesForce is also available.

Cons

It's interface can't be considered basic. You must be carefully trained otherwise, it would take time for you to be an expert with it. Also, the cost is a bit higher that other software that does the same thing.

Review Source
 
 

Olivia from K08 Sounds
Specialty: Media
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2018

September 2018

Wonderful tracking software

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Marketo is great for tracking leads and follow-ups for marketing. It is easily integrates with various CRMs creates reports in seconds! Well-rounded marketing tool!

Cons

It runs slow and clunky when you try to do too much at once. Can't have too many browsers open at the same time. Other then that I have no complaints!

Review Source
 
 

Bhushan from Enzigma
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2018

August 2018

Good marketing app

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

1] Excellent Technical support. Support teams are always available for help.
2] Smart campaigning and lead generator.

Cons

1] It is not that much user-friendly and user interactive.
2] Very poor integration facility available for Salesforce.

Review Source
 
 

AKshay from TCS
Specialty: Software / IT
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

August 2018

August 2018

Good quality marketing software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

It is very good automated software for marketers and it is also very secure and powerful too.Keep engaged to customers.

Cons

User should have a good knowledge about this software before using it.I could get anything which i really dont like.

Review Source
 
 

Sonam from TSYS
Specialty: Other
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

August 2018

August 2018

Robust automated marketing software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

It is a very powerful marketing automating software which is very useful for marketers. Also remain engage to customers.

Cons

There is nothing which i dont like about this software. Just that it is not very easy to use, required good knowledge before using.

Review Source
 
 

Sara from Focus Mobility
Specialty: Software / IT
Number of employees: 1 employee Employees number: 1 employee

July 2018

July 2018

Marketo- streamline, automate, and align sales and marketing efforts with demand-generation

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Allows the seamless integration of sales and marketing processes from campaign strategy, creation of demand generated marketing campaigns, leads, and the entire sales process. It takes a more strategic approach to targeting prospects with better precision, overall internal organizational alignment, and integrated processes. It allows internal teams to collaborate more effectively, reduces time spent on more administrative task by automating the burdensome up-front tasks, and allows sales and marketing to focus on more strategic objectives - higher quality interactions with the customers, partners, etc. I can't imagine sales/marketing organizations today not leveraging demand-generation and the kinds of SaaS automation that Marketo offers.

Cons

Working with the solution in an existing organization and in demo for a start-up, we have never actually deployed it, so I can't speak to ease of integration. Not a con - just of note.

Review Source
 
 

Nick from Multiview
Specialty: Advertising
Number of employees: 201-500 employees Employees number: 201-500 employees

July 2018

July 2018

VP, HR & Talent Acquisition

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

My marketing teams really felt the product meshed well with Salesforce.com

Pros

We used this product while with a previous firm and the tool is the industry standard solution for marketing email campaign integration.

Cons

The product is pretty pricey and takes some fairly technical chops to administer but is rock solid in it's design and effectiveness.

Review Source
 
 

Brent from VitalSmarts
Specialty: Education
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

July 2018

July 2018

Marketo - Top quality in marketing automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I feel like this is the definite choice for the mid-size plus team.

Pros

Tons of supporting documentation. Syncs thoroughly with Salesforce. Provides all of the analytics that I need.

Cons

With the layer upon layer of product, some of the basics are harding to find. Marketo is not a straight-forward as Hubspot.

Review Source
 
 

Edwin from Verticurl
Specialty: Marketing Agency
Number of employees: 201-500 employees Employees number: 201-500 employees

June 2018

June 2018

Marketo experience

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Great tool for integration of your marketing campaigns to salesforce

Pros

Easy to use, able to integrate with Salesforce, seamlessly gets up and running in no time. Great and active community of support of users helping one another.

Cons

The more function and features you want to use, the costlier. Limited functionality on Reports and analytics.

Review Source
 
 

Vanessa from DPS
Specialty: Marketing Agency
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2018

June 2018

Best marketing software!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketois for any size company! 100% recommended !!!

Pros

I love marketo! I have been using it for 3 years and I can’t be more happy with it . I can track all the activities and engaging in social sharing , promotions and engagement . Very easy to set up and use .

Cons

I do not have cons . It have been so helpful for my company . This is the best tool on the market .

Review Source
 
 

Emanuela from Wolter Kluwer TAA - CCH Tagetik
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

May 2018

May 2018

My experience with Marketo

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years.
We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

Cons

- Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce.
- Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better.
- Support: the response time of the standard support is not quick and usually it takes some days to resolve it.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page)
- Reporting: the reports are very basics

Review Source
 
 

Michael from Keka Technologies Pvt Ltd
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2018

May 2018

One of the trusted marketing software over the world

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Very effective for company's growth, serve best for marketing perspective (everything on a single platform)

Pros

There is no doubt, Marketo has a vast list of features and functions on a single platform, which allows us engaging in social sharing, promotion and engagement. Something I like the most about Marketo is, we can customize the modular system as per our needs or as per our marketing strategies. Along with that, the analytics and reports do all the justice to track campaigns or the summary of the company's growth through viable data.

Cons

Though Marketo gives access to integrate and customize the solution, the interface looks little bit old, can make it more attractive. Too many functions, the processes need to be simplified, not that easy. Need more engagement in customer support.

Review Source
 
 

Stacy from Health and Housing
Specialty: Healthcare / Medicine
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2018

May 2018

Fantastic Marketing Automation Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Very easy to setup and use. Makes tracking leads and identifying trends much easier. Great lead management tools.

Cons

The pricing is not the most competitive among the options. The form building is difficult and doesn’t seem to be as efficient as the other features.

Review Source
 
 

Jen from Quantum Business Solutions, LLC
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

Marketo - Find another Solution

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

There are far better form managers out there that have the ability to do many things as Marketo. Most look better and do not use antiquated Libraries.

Pros

Manages forms that can be integrated into websites
Not difficult to integrate into website
User does not leave site to view forms

Cons

Forms put off a Library error / Vulnerability warning which can give a hacker easy access to your site via this exploit.
Form looks a bit antiquated for today's displays

Review Source
 
 

Vincent from Hayer Bishan Singh & Sons Ltd
Specialty: Engineering
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

May 2018

May 2018

Marketo marketing software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

it allows me to add my own touch to the system and make it more suitable for my requirements and preference. Easy to use

Cons

No offline option. Can not run on Linux. Supports only the English language. Support is okay but more can be achieved.

Review Source
 
 

Kartikk from UnitedLex Corporation
Specialty: Legal
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

April 2018

April 2018

Average Experience

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Has all the marketing automation features needed by the marketing function as a whole. Easy to customize

Cons

Needs a dedicated software coder to be able to utilize all functions in the tool. Customer Support is difficult to reach.

Review Source
 
 
 
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Showing 1-20 of 277


October 2018

October 2018

Marketing Automation salvation (....at a price)

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

Helpful and essential to our business but not always user friendly.

Pros

We use Marketo as an essential tool for the Marketing automation side of our business. We have a variety of nurture email streams and Marketo enables the automation of these repetivie type activities, sending a large number of comms at ease. We also utilize the forms section linking it to our website and connecting our database to Salesforce.

Cons

It's a very difficult tool to use. We have a specialist in the company, but for new members of the team that need to use the tool in their day to day jobs, equipping them with the basics (if they have not used it before) takes a long time.

Review Source: Capterra
 

Judy from Sleekline
Number of employees: 1 employee Employees number: 1 employee

October 2018

October 2018

Best CRM Tool out there

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

What I like is that you can track and anylise Marketing data.

Cons

Some practice is needed to lean the software.

Review Source: Capterra
 

Daniel from madison/miles media
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

Not the best UX/UI tool out there, but plenty of features

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The customer service team is top-notch and there is a robust set of features for marketers, salespeople and other users. From workflows and emails to landing pages, forms and contact management, you can pretty much do it all.

Cons

Definitely not a good UX/UI, especially for new users. I much prefer the experience of alternative solutions like HubSpot. That being said, if you don't mind the UX/UI, it's a solid option.

Review Source: GetApp
 


September 2018

September 2018

Markato, marketing automation done easy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Within our company, we used Marketo for campaign execution, lead collection and management, and creating reports.

While it took us some time to set it up, between planning, configuration, once all of that was done, and we finished the onboarding programme to our marketeers and stakeholders (around 3 months from day 1 to the final onboarding). Marketo had become part of the spine of our operations.

Did I mention the very active and friendly online community? They are what made us fall in love with the tool in the first place!

Cons

It took our marketing team (especially the junior staff) some time to learn it and even more time for our non-marketing stakeholders.

Some features like the overall activity of all the leads are still not implemented directly, the community helped us figure out ways around missing features and what other software we could use to compliment Marketo, which kind off made up for it.

Review Source: GetApp
 


September 2018

September 2018

Marketo - great marketing automation for larger marketing teams.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

When going through the demos & getting pricing from the Sales team make sure to fully understand their pricing. They've changed their pricing model in the past 18 months to be more a la carte so some features you may really like are additional costs. Depending on the size of your database this can start to really add up.
Marketo is not suitable for small marketing teams as it requires a ton of set up time & ongoing work to fully leverage its capabilities.

Pros

Easy to track different engagement programs at every stage across multiple steps.
Robust criteria for building lead nurturing.
Like their lead scoring feature - great way to segment leads based on how they interact with you.
Their real-time personalization feature is impressive. Great feature once it's configured correctly.

Cons

The email builder is pretty basic.
Leveraging the full capabilities requires a full-time internal resource.
Steep learning curve. We needed to invest in a Marketo specialist to help with integration.
Marketo is super expensive & that's before taking the extra cost of hiring a Marketo Specialist to help with implementation.

Review Source: Capterra
 

Chris from Financial Services
Number of employees: 201-500 employees Employees number: 201-500 employees

September 2018

September 2018

Marketing Automation Made As Simple As Possible

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketo makes the entire process simple to understand and use.

Cons

There is nothing so far that I dislike about Marketo.

Review Source: Capterra
 


September 2018

September 2018

Not the best for email campaigns

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

It wasn't great for me. I believe this tool is powerful and probably a great solution for the larger tasks it handles. My experience was exclusively with the email and for building and that part is outshined by various other tools.

Pros

(I only used the email and form creation portion of this tool) The drag and drop interface for building emails makes it easy for non-technical users to build emails and forms.

Cons

It was difficult to make highly stylized emails and the in-browser only interface was cumbersome, fidgety, and difficult.

Review Source: Capterra
 

Praveen from Accenture
Number of employees: 10,000+ employees Employees number: 10,000+ employees

August 2018

August 2018

Marketo: An Ultimate Platform for marketing!

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

The reason why I referred the application as an ultimate platform is that it gathers all information about your digital marketing campaigns emails, online forms, marketing material etc. at a single place. It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything. In this, one can build a variety of things like email templates, landing pages, etc. It supports multi-touch campaigns and multichannel. It is broad and very useful for CRM Integration and most importantly Analytics. It increases efficiency in a variety of ways (like the ability to create a tokenized template) as well as its Lead management process is also brilliant!! Its capabilities are very vast, Comprehensive campaigns capabilities are one of them.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them. Most importantly it is not within the range of all types of people, as its rates are little bit higher. Its interface should be improved for new users as well as some software bugs should also be fixed regarding auto-saving. It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough. But at last, I want to say that the major issue with it, is regarding its speed of loading the application which needs a lot of improvement

Review Source: GetApp
 

Danielle from OpenTempo
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2018

August 2018

Best MA tool in the space

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Great for marketing automation for SMB, mid-market or enterprise business - highly recommend!

Cons

It can be a steep learning curve but once you are trained, it is great!

Review Source: Capterra
 


August 2018

August 2018

Robust platform, but difficult to configure and maintain

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Kind of like the SFDC of marketing automation platforms-not very many things that you can't do or configure from within Marketo.

Cons

UI that is very outdated, clunky and difficult to navigate.

Review Source: Capterra
 

James from OpenTempo
Number of employees: 11-50 employees Employees number: 11-50 employees

July 2018

July 2018

I used Marketo for over a year and it was not very user friendly

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketo seems like it is a good option for large companies and developers. We successfully ran webinars through the automation functionality and thought their support staff were nice.

Cons

Compared to the CMS I am using now, Marketo is very cumbersome and archaic. Marketo was very hard to get up and running on. It is very difficult to find user help articles when you need to find out how to do something. Much of the content is supplied by Marketo users rather than the company itself and ends up being very technical and hard to understand for anyone outside of being a developer. If you are new to marketing automation, I would not recommend this product.

Review Source: Capterra
 


July 2018

July 2018

Extremely sophisticated but cumbersome

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketo is by far one of the most advanced marketing automation systems out there. They have a wide range of functionalities that allow you to dive deeper into personalization, reporting, and automation.

Cons

With so many things it is able to do, Marketo can be very tricky to learn. They have a very specific workflow of how to do things and call them. It can be challenging at the beginning to learn exactly how to do everything. Free support is limited. I find the online commjunity to be very helpful. Chances are problems you have are ones others have gone through as well.

Review Source: Capterra
 


July 2018

July 2018

A powerful tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketo has an unbelievable amount of functionality that allows us to manage our leads and easily automate and track success of all our marketing campaigns. We have been able to add more levels of tracking and logic to our campaigns than we were able to do with our previous marketing automation tool. There is probably so much that I haven't yet discovered but am looking forward to finding out as I continue to use the tool more. The customer support and user support portal have been very helpful for us in finding solutions to our challenges, as there is so much functionality and sometimes so many ways to do 1 task that it's helpful to get advice on which is the best way to do it. I'd highly recommend Marketo!

Cons

Because there is so much functionality (atleast compared to the automation tool we used to use), there was a steep learning curve for our team but the customer support was really helpful in getting us over this curve.

Review Source: Capterra
 

David from DeCaro Luxury Real Estate Auctions, Inc.

July 2018

July 2018

When it comes to marketing data and lead gen, marketo is the best

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

a very robust tool that allows you to create lead generation funnels that capture date to market and retarget

Cons

a tool that is very time intensive and will require an administrator to assist the maintaining and administration of the platform and software

Review Source: Capterra
 


July 2018

July 2018

Does it all!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Increased demand generation and marketing-driven pipe.

Pros

The interface is really easy to use. It also can accomplish A LOT - nurture, email, lead scoring, landing page and form creation, reporting. This is a great one-stop-shop when you're getting into marketing automation.

Cons

Our database made the program slow. Most of the time I felt like I was working faster than the application. Additionally, it's a REALLY powerful tool, which can be overlooked with the ease of use. Make sure that whoever is in the system has the correct permissions and is properly trained.

Review Source: Capterra
 

Anil from India Yamaha Motor Pvt. Ltd.
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

July 2018

July 2018

An intact marketing platform.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Helps in effective management of campaigns, and in generating leads which will ultimately increase the revenue of the firm. You can personalize and send e-mails to a specific group based on their previous searches and purchase history. The application allows employment of cross-media marketing channels. You can track the success of your program from its creation to its execution and reporting. Customer behavior tracking, A/B testing, templates, and marketing automation are a few additional features. The application is easy to use, you can check the tutorials and demonstrations to get a better idea. The platform caters to the needs of businesses of all sizes from small to huge.

Cons

The customer service is not quick in responding to the queries. The search function lacks in features and consumes a lot of time. The application is very costly.

Review Source: GetApp
 

Pieter from Vituity

July 2018

July 2018

Marketo Admin

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Lead history, data appending, scoring, email marketing, reporting, web tracking, and much more

Pros

Very user friendly. Straight forward making it easy for new people to use the program as well as having the ability to do complicated things for power users.

Cons

I wish the landing page editor were more like the email editor. Also sometimes it runs a little slow.

Review Source: Capterra
 


July 2018

July 2018

Great way to handle lead generation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Extremely robust tool - you can do some incredible things with Marketo. Easy to scale things for the long term.

Cons

Sometimes overly complex. There is also the occasional error that will mess up things like tokens and other settings.

Review Source: Capterra
 


June 2018

June 2018

Great tool at its core

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like that I can typically do anything I set out to do using Marketo. I rarely find myself saying "I can't do that with Marketo"

Cons

While you can do most everything related to marketing automation, the user interface sometimes requires extra steps/work to get where you need to go.

Review Source: GetApp
 

Shaun from Resolve Systems
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2018

June 2018

Marketing with Marketo

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

For guys in demand gen, Marketo is the tool you need. Whether you're creating gated landing pages, or syncing anything to your CRM system and showing those lead activity's, you can easily create all of these campaigns within Marketo to generate MQL and SQls.

Cons

I just think the UI needs an update. It's tough to find things at times even with folders. Essentially the search function is lacking. I also wish there was a visual visio-like workflow creator.

Review Source: GetApp
 
 
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