GivingDNA

RATING:

4.9

(9)
Overview

About GivingDNA

GivingDNA is a cloud-based data analytics and wealth screening solution designed to help nonprofits in creating highly precise donor segments. With GivingDNA, fundraisers and nonprofit marketers gain invaluable insights to profile and segment their donors efficiently, enabling them to enhance the personalized donor experience.

GivingDNA Pricing

Monthly Plan: $500/month Annual Plan Starts at: $6,000/year

Starting price: 

$500.00 per month

Free trial: 

Available

Free version: 

Not Available

See how your donors prefer to donate and receive communication.
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GivingDNA Reviews

Overall Rating

4.9

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

5

Functionality

5

Most Helpful Reviews for GivingDNA

9 Reviews

User Profile

Jamie

Verified reviewer

Non-Profit Organization Management, 51-200 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2021

Love this product!

Population segmentation, donor profiles, prospect identification, upgrading, lapsed risk outreach, stewardship outreach.

PROS

The GivingDNA team listens to clients and develops the product according to feedback provided. Plus, many other products do not allow you the flexibility to "do it all." GivingDNA is a one-stop wealth and marketing data shop that can segment and provide donor profiles.

CONS

As a new product, there are still a few bells and whistles being developed. I have faith that this will be addressed over time.

Vendor Response

Thank you for the glowing review, Jamie! It makes our day to develop new features and continually improve the platform to make it the workhorse of your fundraising analytics.

Replied October 2021

Murna

Non-Profit Organization Management, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2021

Save your time and sanity

My department and organization is aware of who are top donors are, which donors are about to lapse and which donors need to be upgraded. Using the Giving DNA has decreased our lapsed rates and has saved us so much time. I use the data from Giving DNA to also start planning year end campaigns.

PROS

The dashboard, ability to segment your donors, detailed insights on individual and file giving, the customer service and availability of account reps.

CONS

Certain features weren't user friendly and unable to export but they have been fixed as the software has grown. There is not much that I don't like about the Giving DNA!

Vendor Response

Hi Murna, thanks so much for your feedback! We're glad you've experienced positive results from GivingDNA and that improvements have made that experience even better. Grateful to have you on board!

Replied August 2021

Julie

Philanthropy, 51-200 employees

Used monthly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2021

Highly recommend

Excellent! And I feel like there is even more to learn to get the most out of this tool!

PROS

The Client Success team is amazing at helping you learn to use this took and to help it work for you! It's truly surprising that there isn't an additional cost for this with as much value as it adds!

CONS

It can be a little different to understand how to use it at first as it's not a traditional CRM tool. But the prospecting and donor insights can't be match anywhere else.

Vendor Response

Thanks so much for your review, Julie! We look forward to continuing to build on GivingDNA and make it even more intuitive and optimized for your success.

Replied October 2021

Elena

Non-Profit Organization Management, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2022

Non-profit CRM

PROS

GivingDNA is a comprehensive CRM which includes extra features for non-profits.

CONS

GivingDNA's customer service could response to the cases faster.

Wendy

Non-Profit Organization Management, 51-200 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2021

Game Changing Outcomes

The GivingDNA dashboard and analytical tools have provided our team with the reporting necessary to develop our "Wildly Important Goals." We are providing measurable data to our senior leadership team and board of trustees. [SENSITIVE CONTENT HIDDEN], our Client Success Ambassador, has become an extension of our overall Donor Engagement team. He continues to support our efforts to set exponential versus incremental goals for our donors.

PROS

GivingDNA pairs well with our donor database (Raiser's Edge), providing direction on database clean up, prospect marketing, and retention deliverables.

CONS

The YOY retention stats on the overview dashboard are confusing, and would be more helpful if it pulled the same number from the Giving Dashboard.

Vendor Response

Thank you so much for the positive review, Wendy! We look forward to improving the clarity of the retention statistics in future updates.

Replied October 2021

Mollie

Non-Profit Organization Management, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed December 2019

Excellent Tool for MidLevel Donor Growth

We are building a strong midlevel giving program with a very small team. Causemo allows us to prioritize our communications for maximum impact.

PROS

The ease of use and aggregate data sets are perfect. You can tell that this tool was built by a nonprofit practitioner for nonprofits. It just plain makes sense and provides exactly the data points I need to build a successful midlevel donor program.

CONS

It is a newer product so there are still a couple of features being worked on such as the ability to delete individual lists.

Vendor Response

Thanks for your review, Mollie! We're pumped to see your mid-level results and are confident GivingDNA will continue to bring significant value to all of your programs.

Replied October 2021

Doug

Non-Profit Organization Management, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2022

Giving DNA - A great tool for deeper engagement with the donor

PROS

The ability to target directly what you're wanting to do, using your donor informatin.

CONS

A bit of a learning curve to really dive into it deeply - but it is worth it.

Larry

Religious Institutions, 51-200 employees

Used monthly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2022

Effective, Useful, and Caring Support

There are so many great benefits to GivingDNA but the greatest is having them on your team. Their support and help to improve donor work is so valuable!

PROS

I love the versatility of the product and the ability to drill down to find the people I am looking for. I also LOVE the support the Giving DNA team provide. They are always willing to answer questions and find new ways to help me do my job.

CONS

The reports take a few minutes to populate. Sometimes I have to wait and I would like to see the reports immediately. I just need to be patient.

Anonymous

51-200 employees

Used less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2021

Worthful tool

PROS

Worthful and easy-to-use visualization software. Incredibly responsive support team.

CONS

It seems expensive compared to similar products.

Vendor Response

Thank you for your review! We hope as you continue to use GivingDNA, you'll realize more and more value for your team.

Replied October 2021

9 Reviews