We use Aha! to manage and optimize our product management for development of Enterprise software.

I first used Aha! four or five years ago - and it was good then, but has come a long way. I really like how Aha! brings together the why of product strategy with the how of product management. It enables our team to collaborate, stay informed, share, and stay on track in these areas in ways that are very difficult to do with JIRA alone, or some combination of product specifications and JIRA. It's intuitive and the support is very responsive, knowledgeable and friendly. There is a lot of customization possible, although I have not dipped into that much yet. But it is clear that as the size and scope of our development organization and product line grow that Aha! has everything needed to manage, prioritize & focus our efforts. Integration with Atlassian JIRA is also strong and a good option. We looked at only using Aha! - including for managing our development tickets & sprints - but that is not a fit at this point. Keeping the clutter & detail of all the workstream & ticket management for development separate is a better solution. I definitely recommend Aha as best in class for product management.

The one major improvement that I see is the need for some type of Knowledge Base / Documentation tool set similar to Confluence. Write now, I find that I have to keep meeting notes in separate documents, as these will tend to cover multiple tickets, and have other work to assign tasks and so on. With Confluence + JIRA, you can both document meetings and develop specifications in one place, and then link this to all of the tickets that are related.

A very user-friendly and straightforward interface. It's fantastic that a single platform can be used to oversee everything from product to service management to strategic planning to operational reporting.

A fantastic tool for project managers to use as a roadmap organizer. The ideas are fantastic, and the integration with Jira at the tactical level of engineering is functioning smoothly. Additional sophisticated features, such as various business modules, aid in the strategic direction of PM.

It's odd that there aren't any external roadmap samples or case studies available from the makers of one of the greatest roadmap products in the world to aid with the design of your personal external roadmap.

After getting used to it gives you ton of features to create stunning visualizations and project tracking on a very nice way

Tons of features giving you the ability to follow up on biggest to most minute details of projects which makes it very malleable to various needs.

The learning curve is steep compared to You track. Schedules epics activities development tasks todos and several other features can be hard to distinguish and somewhat confusing.

Aha is a powerful tool that gives you ability to customize the core product around how your team does its job. The easy integrations with engineering development tools like Azure DevOps or Jira make it an accurate status reporting tool for product teams while allowing engineering functions to do their execution work elsewhere. The dashboards and reports in Aha are super powerful and it's the only way we report on roadmaps and status. And finally the Ideas portal with Ideas advanced allows us to be in touch with our customers in a meaningful way and let's us communicate internally and externally about what's coming next for our products.

The cost of a license is not cheap, and it took my business a long time to convince senior executives to allow us to get the Ideas Advanced licensing. It would have been really helpful if Ideas Advanced could have been enabled for a subset of users or a product line within a corporate tenant account.