MFour Studio

RATING:

5.0

(8)
Overview

About MFour Studio

MFour Studio is a mobile data collection platform. It enables companies to conduct surveys and market research via mobile devices. MFour Studio caters to market research firms, survey research companies, and brands looking to gain insights into their target audiences. MFour Studio offers an intuitive survey builder with drag-and-drop functionality to create mobile-optimized surveys. It includes question types like open text, multiple choice, ranking, and more. Surveys can include logic to customize the experience for each respondent. The platform also provides a survey library to reuse existing questions and surveys. MFour Studio handles the entire process, from survey creation to data reporting. It recruits targeted respondents, distributes surveys via its mobile pan...

MFour Studio Pricing

Starting price: 

$150.00 per month

Free trial: 

Available

Free version: 

Available

MFour Studio research tools
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MFour Studio Reviews

Overall Rating

5.0

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

5

Functionality

5

Most Helpful Reviews for MFour Studio

8 Reviews

danielle

Marketing and Advertising, 51-200 employees

Used monthly for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2023

Great in depth survey tool

Great customer service. Quick turnaround times. Love the team, super thoughtful and hard working.

PROS

Very easy to use and ability to get the breadth and depth of detail clients are most interested in.

CONS

Inability to filter by specific responses or data cuts e.g. filter by age or gender and see responses automatically

Reason for choosing MFour Studio

Customer service, price, data and methodology validity, ease of use

Reasons for switching to MFour Studio

Confidence in the data and the team's ability to explain responses. Level of depth of respondents. Performance of surveys. Price.

Vendor Response

We're glad to hear that you chose MFour Studio based on our customer service, price, data validity, methodology validity, and ease of use. Our team is dedicated to providing the highest level of service to our clients, and we're thrilled that our pricing and methodologies have met your expectations. We're delighted to hear that you find our customer service to be exceptional, with quick turnaround times and a team that is thoughtful and hardworking. We take pride in providing outstanding customer support to our clients, and we're thrilled to hear that our team has delivered on this commitment. Thank you again for choosing MFour Studio for your survey needs, and we look forward to continuing to work with you to gather valuable insights for your clients.

Replied April 2023

Juan Andres

Information Technology and Services, 1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Es estratejico.

PROS

Proporciona una gran cantidad de conocimientos que ayudan en una gran variedad de situaciones.

CONS

No tengo peros ni contras sobre este aplicativo.

Steven

Market Research, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2023

A Great Studio for a Market Research Vendor working with MFour

Great, looking forward to digging into further functionality over time.

PROS

MFour Studio is a great online reportal tool that allows us to monitor our market research surveys conducted with MFour. It provides the necessary information about the survey (dispositions, data export, etc.) while also providing extras that we do not always need but are convenient (complete question survey answers, all the additional information that was added in the latest 'upgrade').

CONS

We have worked with our dedicated project teams to overcome any difficulties. Some included needing multiple 'project lines' for the same survey if we had more than 1 cell or setup 'pushable' surveys. Also, sometimes the data export does not work in which case we just have to ask for access or for the data files themselves. All of these are rather small nits compared to the overall well-working system.

Vendor Response

Thank you for your review of MFour Studio! We're glad to hear that you find our online reporting tool to be a great resource for monitoring your market research surveys conducted with MFour. We strive to provide our clients with the necessary information about their surveys, as well as convenient extras that enhance their experience! We are constantly updating and improving our platform to offer our clients more functionality and greater ease of use. We look forward to continuing to work with you and hope that you'll enjoy exploring the further functionality of MFour Studio over time.

Replied April 2023

Chelsea

Media Production, 51-200 employees

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed April 2023

MFour Studio shows consumer data in a new light

This is great to see what happens post survey, many clients utilize survey's to assume actions, this way we can see the full funnel.

PROS

Great to see behavioral data combined with survey data helping understand actions as well as opinions.

CONS

The cross tab ability needs work, could be easier to cut data and look at specific sub groups.

Vendor Response

Thank you for taking the time to share your thoughts about MFour Studio! We're thrilled to hear that our platform has helped you gain valuable insights into consumer behavior by combining behavioral data with survey data. Our team is committed to providing our clients with a comprehensive understanding of their target audience's opinions and actions, and we're glad to hear that this has been the case for you. Regarding your feedback on the cross-tab functionality, we appreciate your input and understand the need for more user-friendly features to help cut data and look at specific subgroups. We're continually working to improve the platform and make it more intuitive and accessible for all users, and we will take your feedback into account as we move forward with updates. We're glad that you find the ability to track post-survey behavior to be a valuable feature. Our goal is to provide our clients with a full-funnel understanding of consumer behavior, and we're happy to hear that this approach has been beneficial to you!

Replied April 2023

Grace

Retail, 10,000+ employees

Used monthly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2023

Quality Data, Innovative Approach

PROS

Working with MFour was easy from the survey/project design to reporting. Their unique approach to gathering consumer intelligence data allowed us to gain visibility into a key customer that we had little information on previously. Their Studio tool allowed us to mesh our survey insights with what consumers were actually doing to really profile/understand our customers and ultimately improve their experiences. I have worked with a lot of different data collection/panel providers and MFour’s data quality is top notch! We have also taken advantage of their syndicated data, which allows us to monitor trends/behaviors for our target customer base with without having to do more survey research.

CONS

MFour was great to work with, the quality of the data was excellent and their approach allowed us to gain deeper insights into our customer; I do not have any negative feedback.

Michelle

Marketing and Advertising, 11-50 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2023

Love mFour Studio!

PROS

Easy to navigate through the platform. Clean aesthetic.

CONS

Have none to express at this time. Thanks

Vendor Response

Thank you for your positive review of MFour Studio! It's great to hear that you find the platform easy to navigate and appreciate its clean aesthetic. We're thrilled to have met your expectations and that you haven't encountered any cons at this time. Our team is constantly working to improve our platform, so if you do have any feedback or suggestions in the future, please don't hesitate to reach out to us. We value your input and are always looking for ways to enhance our user experience. Thanks again for your support of MFour Studio!

Replied April 2023

Katherine

Marketing and Advertising, 5,001-10,000 employees

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2023

Provides strategic edge

I’ve enjoyed playing around with the data and feel like the possibilities are endless. This tool is great for roles that require quick insights on a broad range of topics, but can also be used to dive deep if needed.

PROS

MFour studio provides a wide range of insights that can aide in a number of situations.

CONS

I would love to see the ability to connect the data to ad exposure logs, but even without that, this tool is very helpful with sales enablement and media planning.

Brenda

Civic & Social Organization, 51-200 employees

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed September 2023

Great location and hosts.

Really unique all in one.

PROS

All of the app, web and store metrics I need plus I can survey in one platform.

CONS

Some of the features say "Beta" and I wish the product had been on the market longer. Seems fairly new.

Reasons for switching to MFour Studio

Too expensive.

8 Reviews