PACE

While it is often easy to understand how big a market is, it is much harder to find out how big it can be. PACE (Pricing Aligned with Consumer Economics) finds out quantitatively what your latent, uncaptured demand is, both across and within markets. Suddenly you can start discussing how to compete in a market rather than just about market share. PACE is the only app of its kind in the world. An app that equips strategy and marketing professionals with everything needed to confidently assess the market size for their products anywhere in the world, whether looking one year out or ten. PACE is easy to use and generates insights within seconds of inputting sales and pricing data. Users may test alternative pricing and portfolio plays to assess how these factors impact...