A game-changer for my website analytics. The user interface is so intuitive, and I appreciate how it allows to track and analyze website performance in real time. It's also really easy to segment my data and draw meaningful insights from it.Invaluable tool for our digital marketing and increasing the overall CR of the eCommerce site.

Not really about the tool itself but it's becoming harder and harder to standarize and isolate A/B testing and gather valuable insights (and time to analize them) with the increase in variables and dimensions in the multiples consumer journeys.A bit pricy if you need standard a/b testing.