AdPushup is a revenue optimization platform that helps publishers increase their advertising revenue. AdPushup's technology combines a proprietary algorithm that takes into account the user context and real-time inventory availability in order to serve the most relevant ads. This approach ensures a positive user experience while maximizing publisher yield. It uses machine learning algorithms to predict when users are likely to click an ad and then displays those ads at the right time so they can be clicked on by users who are actually interested in what's being advertised.