About Talon.One

Talon.One is a sales promotions tool that assists marketers with campaign management, custom coupon creation and referral marketing. Key features include activity tracking, gift card management, multi-channel marketing, gift card management, referral tracking, membership management and affiliate marketing.

Marketing teams using Talon.One can build loyalty programs and personalize incentives based on unique customer attributes. The application's API enables users to integrate current systems and utilize existing data to configure discount campaigns. With geofencing capabilities, businesses can customize campaigns by adding location-based data and import external location data into existing campaigns inGeoJSON format to deliver area-specific disc...


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Supported Operating System(s):

Web browser (OS agnostic)

12 Reviews of Talon.One

Average User Ratings

Overall

4.64 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(8)

8

4 stars

(2)

2

3 stars

(1)

1

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 12 results

July 2021

David from Justo

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Food & Beverages

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

July 2021

Strong recommendation

Talon is an incredibly potent tool that powers all our promotions. We originally implemented it to give our marketing team full control over the types of promotions to run and which segments to target. The flexibility offered has allowed us to iterate extremely rapidly, testing new kinds of promotions with different segments without any development efforts beyond the initial integration.

Pros

The biggest selling point for us is the offer flexibility that Talon provides. Literally any data point can be used as the basis for a rule and therefore allows full creativity in promotion campaign design. And whenever you have an idea but no clue how to implement it, the success team is more than happy to help you out. The initial integration is also pretty straight forward.

Cons

It isn't the cheapest option in the market, but its worth it.

Response from Talon.One

Replied July 2021

David, thank you so much for your review! It's great to hear your marketing team is able to create campaigns rapidly and independently with Talon.One. Our customer success team is always happy to help and make sure your campaigns are helping you achieve your goals and set you up for success.

February 2021

Alejandro from Agora

Company Size: 51-200 employees

Industry: Financial Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

February 2021

Full control of growth offerings

The onboarding is painful, but after a few weeks and taking baby steps, you get to build amazing groweth engines and start to see results of conversion and retention.

Pros

After setting up all attributes and knowing how to build rules is easy for a growth team to set up targeted engines to increase retention and usage of digital products. The variety or attributes and parameters to combine this engines is super useful. From profile parameters, to behavioral and transactional inputs. The possibilities are endless.

Cons

I wasn't in the team when the integration was donde, so getting to know the logics behind all attribute names and how they work is hard. Also getting to know the format of each attribute and how they operate is not easy for a non engineer profile. Always helpful to learn pseudo coding and algorithms, but the onboarding is not easy and needs lots of support from Talon and technology teams.

Response from Talon.One

Replied February 2021

Thank you for your feedback Alejandro! We are happy to hear that after the onboarding you were able to see the value Talon.One has brought to your product in just a few weeks. We look forward to helping Agora being successful in the future!

October 2018

Maria from PedidosYa

Company Size: 201-500 employees

Industry: Consumer Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

3.0

October 2018

Overall Review

It is great to work with Talon.One, we easily integrate with their api and started working in awesome projects right away. They give us a great help and keep working with us toward creating great and innovative features.

Pros

It is easy to use and it provides a very interesting service which solves the necessity of developing many projects in just one integration.

Cons

services were not prepared for what we needed at first

Response from Talon.One

Replied October 2018

Hi Maria, Thanks for the review! We appreciate your response. We hope that all the features we have made available to you now are helping your team and continue to add value. We will keep working to be the innovative solution your team can rely on. Thanks again!

February 2021

Julio from Trust Fractal GmbH

Company Size: 11-50 employees

Industry: Internet

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2021

Talon is one of a kind

The API integration is straightforward and we got Talon up and running in little over a week, and their backoffice is so simple to use that I trained our marketing team in less than 30 minutes. Their support is responsive and kind.

Pros

I researched 30+ different vendors when looking for an API-driven solution for our referral marketing campaigns, and can confidently say Talon has no real competition. While the rest of the market focuses on pre-packaged features, Talon's powerful rules engine and API was literally the only product that allowed us the flexibility we needed.

Cons

I wish Talon made it possible to set fully custom referral codes.

Response from Talon.One

Replied February 2021

Thank you for your review Julio! It's great to hear you and your team built custom referral program the way you wanted with our flexible and powerful Rule Builder. Fully custom referral codes are already on the roadmap of our product team and will be tackled. We are looking forward to building more of successful campaigns with you in the future!

June 2019

User Profile Picture

Mark from National Express

Verified Reviewer

Company Size: 10,000+ employees

Industry: Transportation/Trucking/Railroad

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

June 2019

Great Platform

Talon.One have allowed us to quickly migrate our existing promotional campaigns to their platform and also allow us to create an ambitious roadmap using the functionality they have available.

Pros

Talon.One are a fantastic partner to National Express providing an excellent promotion platform. The range of features and functionality is great with an easy to use interface. The team are incredible responsive and are able to use their development roadmap to help solve our business challenges.

Cons

Nothing at all.... Any concerns we had about the team not being based in the UK were quickly removed by the quality of the support we get.

Response from Talon.One

Replied June 2019

Thanks for the kind words Mark, it has been an absolute pleasure working with you and the entire National Express team. We are looking forward to working with you in the future and rolling out the loyalty and referral features with your team.