Adzerk provides an ad-engine-as-a-service, along with budget tracking and analytics and all the rest. It plugs in perfectly to permit marketplaces to create their own promotion and boost features without needing to build their own ad server. And you can track impressions and clicks and then generate reports for your own users through Adzerk as well. Since everything is accessible via the API, even the creation of new advertisers and ad programs, we were able to build our feature to be completely self-service for our users. Adzerk allowed us to quickly create a new revenue stream and immediately paid for itself.

Most ad engines are built to place blobs of HTML in iframes or similar constructs. They're fine for display ads around the internet, but useless if you're trying to create your own internal advertising and promotion system. Adzerk provides a well-documented, unopinionated API that is happy to return JSON objects instead of HTML, permitting you to easily make use of it internally to create your own white label feature. It fill exactly the gap that we needed and has plenty of additional functionality (more complex decision making rules, bidding models, etc.) for potential expansion and refinement down the road.

The object hierarchy and terminology can be complex and confusing. Figuring out how to map your own data model and use case to Adzerk's can take a little while and a bit of experimentation. They were quite responsive to our requests and questions during the setup and integration period, which helped us overcome this issue.

My experience to date has been pleasurable. I know if there is anything that doesn't line up with my expectations, there is a great support team to help work through it. Response times via email were never more than a day, and if further discussion was necessary, it was easy to schedule a phone call (often including time to speak with lead engineers). At times there was a little extra heavy lifting. Whereas a feature may already exist with another platform, we had to define requirements and hope it can be completed. In most cases I would say this process was a mere speed bump in development. The time implications were offset by the ability to have a say in the resulting product, and potentially customize to our specific needs.

I liked most that the support was very personable and timely. Additionally, Adzerk were very open to new feature requests when certain functionality that we needed did not exist.

The product seemed to often live in the shadow of larger products (/product i.e. dfp/gam). Documentation and features may have lagged a bit behind ad servers with a larger user base, or engineering resources.

Unfortunately we received minimum benefits although it was a great concept.

I like the technical approach to being able to place your own ads and manage them on your website. The interfaces set their business model apart in terms of independent setups and administration of ads.

Unfortunately it just doesn't deliver in terms of performance and uptime. We can't afford for it to not do this consistently.

At TouchTunes, we run music promotions and ads on a network of over 65,000 digital jukeboxes in bars, restaurants and other social venues across North America and Europe. Patrons can also be the DJ and control these jukeboxes by installing the TouchTunes mobile app on their iOS and Android phones. Downloaded over 8 Million times to date, patrons can receive free credits to play the jukebox, notably from promotional music campaigns. We needed an ad platform that would allow us to integrate quickly and seamlessly with these various devices, at the API level, and that would scale to handle the typical peak traffic on busy Friday nights. The Adzerk team has been a great partner during integration, understanding our special use cases, recommending various implementation options, and always just a Slack message away answering engineering questions in real time!

Adzerk's APIs allowed us to do almost everything we needed. This made the migration from our previous ad platform super easy. The APIs are well documented, unlike any other competitors evaluated. The web Management UI is simple, responsive and gets the job done. Changes are reflected in near real time in ad serving. Same for reporting. From discussions with their engineers, their backend is built to scale and it shows, their ad serving APIs are incredibly fast.

It would be nice to have permission levels on the web Management UI. The Management UI has a Creative Template feature allowing you to create addition input fields for a creative. This is great, I wish they had more options to validate user input (dropdowns, min/max, regex matching perhaps, etc).

We've worked with the Adzerk team from the beginning - I cannot believe it's been 10 years! I've known the reps from as far back as his days with The Lounge network. He leads a team of true professionals that are knowledgeable, attentive and puts out a great product that's always growing and adapting to the market.

Ease of use and unmatched customers service. The team is very responsive to any questions or concerns that we've had over the years. The product is solid.

I really don't have too much from a negative standpoint that I can think of. A limited client side UI would be helpful for some of our clients though.