Brandwatch
About Brandwatch
Brandwatch Pricing
Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available.
Free trial:
Available
Free version:
Not Available
Most Helpful Reviews for Brandwatch
1 - 5 of 223 Reviews
Liam
Hospitality, 11 - 50 employees
Used unspecified
OVERALL RATING:
5
Reviewed April 2024
Make Smarter Social Media Decisions!
Michael
Verified reviewer
Marketing and Advertising, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2019
Best in class software, easy to use, and feature-rich
We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.
PROSFirst of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started. While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options. Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments. The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.
CONSThe mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.
Rynie
Marketing and Advertising, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed March 2020
How Falcon made my day to day life easier
Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.
PROSThe Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.
CONSI really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads. Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).
Reason for choosing Brandwatch
- Listening
Reasons for switching to Brandwatch
Sprout made engaging very difficult. The listening tool on Falcon is a BIG bonus. Another thing that Falcon offered that Sprout didn't was the approval option which makes it possible to do content planning directly on the platform.
ashley
Hospitality, 51-200 employees
Used daily for less than 6 months
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed March 2020
Review
It's a good experience, but really wish those pieces of functionality were available as they are crucial to efficiency of our business.
PROSThe software is helpful to managing all social channels
CONSThere are a few features that really could be improved: -bulk scheduling: being able to schedule multiple posts over the course of months or weeks. Our business can use the same evergreen posts at certain times. The functionality that Sprout Social offers is ideal. -scheduling the same posts across multiple channels on the same interface. Facebook, Insta and Linked In-- again Sprout allows this functionality. -not limiting custom reports to a certain number of metrics.
Reason for choosing Brandwatch
Previous relationship and the all in one reporting functionality. Other companies used 3rd parties for reporting purposes.
Juan
Marketing and Advertising, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2024
Best tool in market
Brandwatch is the best Social Listening tool.
CONSWe can go and go deeper in and Analysis of Conversations.