Buffer
About Buffer
Buffer Pricing
Free plan: Free forever Pro plan: $15 per month Small business plan: $99 per month Medium business plan: $199 per month Large business plan: $399 per month Enterprise: Get in touch (hello@buffer.com) A 14-day free trial is available. All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year. All Buffer plans are 50% off for nonprofits.
Starting price:
$6.00 per month
Free trial:
Available
Free version:
Available
Most Helpful Reviews for Buffer
1 - 5 of 1,443 Reviews
Elizabeth
Hospital & Health Care, 201 - 500 employees
Used more than 2 years
OVERALL RATING:
5
Reviewed April 2021
Easy to use and essential for my business
Darien
Verified reviewer
Religious Institutions, 2-10 employees
Used less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
3
FUNCTIONALITY
5
Reviewed January 2020
One of the best social media management platforms with a high price for teams
Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.
PROSBuffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features. Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.
CONSI loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts. Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement. Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.
Reasons for switching to Buffer
Later's Instagram auto-post feature started to fail, with scheduled posts failing to post & Later refusing to notify us.
Thierry
Photography, 1 employee
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed September 2023
A powerful tool for a very low price !
Very good experience in overall, and amazing list of options available already with a free, or lowest plan account.
PROSI am really amazed about the amount of feature that are already enable in the lowest plan that Buffer is offering. It is probably the best option for someone who want to start to work with such features, with a low budget
CONSI rarely had cases were a post was not posting automatically as it was planned. But the only couple of times that this happened in about 2 years, I had a message immediately to inform me about it, and I could post it manually in no time...
Reason for choosing Buffer
The huge increase of the price from Later (250% increase), from one day to another, and after a few years of being their customer was a bit too much for me. When I looked into Buffer, I could have way more options for a much lower price ! I think that buffer is probably the best tool for users that are starting with small accounts, without sacrifying the options and possibilities.
Reasons for switching to Buffer
Later dramatically raised their price and oblige me to change my plan. I was using Later for years, with a plan of 18 dollars for 3 accounts max (I was using 2 accounts at this time). From one day to another, they told me that my plan was no longer available, and I had to change to a new plan. The new plan was (and still is) 25 Dollars per account, and with less features than my previous plan (Like 3 months of data instead of 1 year, no hashtag suggestions anymore, etc...). So an increase of 250% of the price with less features was not an option for me anymore. This is maybe fine for big accounts with big revenues, but not for small users like me...
Jason
Verified reviewer
Design, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
2
Reviewed April 2021
Buffer is a bare-bones alternative to it's competitors
Buffer is great for posting directly to social media without having to log into each platform to manage your accounts. IT has a very reasonable price point for the services that it provides.
PROSBuffer is easy to use for scheduling and posting to social media. It has saved us a lot of time compared to posting directly to each social media platform. The pricing structure for Buffer is great, and they honor legacy pricing while still passing along the upgrades that normally come with price hikes.
CONSThe tracking and analytics are a bit lackluster when compared to Hootsuite. I would like to see the ability to monitor and respond to replies and comments directly from the app, too.
Reason for choosing Buffer
Price was the determining factor
Reasons for switching to Buffer
The price point was remarkably lower than Hootsuite.
robert
Newspapers, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed February 2024
Posting made easy
Great experience, easy to setup and easy to scheduel posting.
PROSGreat social media posting scheduler, easy to use and easy to setup. Connecting my social media account was very easy and fast.
CONSThe price was not really what i was expecting but worth it.