Buffer

RATING:

4.5

(1472)

About Buffer

Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance. Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. Social media posts can be customized for each platform and then sent out to all platforms at once. Buffer can also automatically publish social media posts at predetermined times. Buffer has a browser extension and mobile apps so that users can share and create social media posts from anywhere. Buffer also provides advanced analytics to track social media performance and see weekly or monthly results. Analytics data can also be exported to do further calculations or to create reports.

Buffer Pricing

Free plan: Free forever Pro plan: $15 per month Small business plan: $99 per month Medium business plan: $199 per month Large business plan: $399 per month Enterprise: Get in touch (hello@buffer.com) A 14-day free trial is available. All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year. All Buffer plans are 50% off for nonprofits.

Starting price: 

$6.00 per month

Free trial: 

Available

Free version: 

Available

Dashboard
Slide 1 of 6

Buffer Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Buffer

1 - 5 of 1,443 Reviews

Elizabeth

Hospital & Health Care, 201 - 500 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed April 2021

Easy to use and essential for my business

User Profile

Darien

Verified reviewer

Religious Institutions, 2-10 employees

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

FUNCTIONALITY

5

Reviewed January 2020

One of the best social media management platforms with a high price for teams

Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.

PROS

Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features. Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

CONS

I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts. Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement. Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.

Reasons for switching to Buffer

Later's Instagram auto-post feature started to fail, with scheduled posts failing to post & Later refusing to notify us.

Thierry

Photography, 1 employee

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed September 2023

A powerful tool for a very low price !

Very good experience in overall, and amazing list of options available already with a free, or lowest plan account.

PROS

I am really amazed about the amount of feature that are already enable in the lowest plan that Buffer is offering. It is probably the best option for someone who want to start to work with such features, with a low budget

CONS

I rarely had cases were a post was not posting automatically as it was planned. But the only couple of times that this happened in about 2 years, I had a message immediately to inform me about it, and I could post it manually in no time...

Reason for choosing Buffer

The huge increase of the price from Later (250% increase), from one day to another, and after a few years of being their customer was a bit too much for me. When I looked into Buffer, I could have way more options for a much lower price ! I think that buffer is probably the best tool for users that are starting with small accounts, without sacrifying the options and possibilities.

Reasons for switching to Buffer

Later dramatically raised their price and oblige me to change my plan. I was using Later for years, with a plan of 18 dollars for 3 accounts max (I was using 2 accounts at this time). From one day to another, they told me that my plan was no longer available, and I had to change to a new plan. The new plan was (and still is) 25 Dollars per account, and with less features than my previous plan (Like 3 months of data instead of 1 year, no hashtag suggestions anymore, etc...). So an increase of 250% of the price with less features was not an option for me anymore. This is maybe fine for big accounts with big revenues, but not for small users like me...

User Profile

Jason

Verified reviewer

Design, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

2

Reviewed April 2021

Buffer is a bare-bones alternative to it's competitors

Buffer is great for posting directly to social media without having to log into each platform to manage your accounts. IT has a very reasonable price point for the services that it provides.

PROS

Buffer is easy to use for scheduling and posting to social media. It has saved us a lot of time compared to posting directly to each social media platform. The pricing structure for Buffer is great, and they honor legacy pricing while still passing along the upgrades that normally come with price hikes.

CONS

The tracking and analytics are a bit lackluster when compared to Hootsuite. I would like to see the ability to monitor and respond to replies and comments directly from the app, too.

Reason for choosing Buffer

Price was the determining factor

Reasons for switching to Buffer

The price point was remarkably lower than Hootsuite.

robert

Newspapers, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed February 2024

Posting made easy

Great experience, easy to setup and easy to scheduel posting.

PROS

Great social media posting scheduler, easy to use and easy to setup. Connecting my social media account was very easy and fast.

CONS

The price was not really what i was expecting but worth it.