Currency Alliance is a cloud-based customer loyalty program management solution designed for midsize and large retail businesses. It offers membership management, marketing communications, gift cards and loyalty cards within a suite.
Currency Alliance enables users to implement a loyalty and reward points system for both online as well as in-store visitors. With the help of a program configuration wizard, users can design customized loyalty programs based on their needs. Users can also track the performance of their campaigns in real time using the customizable performance dashboards.
Currency Alliance offers “comcoins”, which is a digital loyalty currency from the vendor. Users can integrate with third-party systems and issue comcoins to customers. Customers can redeem the comcoins at any retail store that accepts this digital currency.
Currency Alliance also features social media integration which allows users to promote any customer reward or loyalty program as soon as it is rolled out.