Experiture is an all-in-one marketing automation and customer engagement platform used by small to midsize businesses in many verticals. In addition to creating marketing programs across email, web, mobile and more, the system also offers sales automation capabilities, as well as social customer relationship management (CRM).
Experiture can be deployed on-premise on a local server, or as a web-based solution that is paid as a monthly subscription. Experiture also includes a “Marketing Data Warehouse” and can integrate with Salesforce, Microsoft Dynamics and Sugar CRM. It also provides marketing resource management, marketing analytics, lead management, lead nurturing and more.
Experiture enables clients to create, deploy, measure and enhance their marketing efforts across all channels while using a single browser-based interface. Experiture has editions for both business-to-business (B2B) and business-to-customer (B2C) marketers. The system also offers a wide range of preconfigured solutions for those seeking a faster deployment option.
The solution is customizable: Users can create personalized one-on-one communications across channels including email, direct mail, web, mobile messages and more. Experiture contains segmentation and personalization tools.