Experiture is an all-in-one marketing automation and customer engagement platform used by small to midsize businesses in many verticals. In addition to creating marketing programs across email, web, mobile and more, the system also offers sales automation capabilities, as well as social customer relationship management (CRM).
Experiture can be deployed on-premise on a local server, or as a web-based solution that is paid as a monthly subscription. Experiture also includes a “Marketing Data Warehouse” and can integrate with Salesforce, Microsoft Dynamics and Sugar CRM. It also provides marketing resource management, marketing analytics, lead management, lead nurturing and more.
Experiture enables clients to create, deploy, measure and enhance their marketing efforts across all channels while using a single browser-based interface. Experiture has editions for both business-to-business (B2B) and business-to-customer (B2C) marketers. The system also offers a wide range of preconfigured solutions for those seeking a faster deployment option.
The solution is customizable: Users can create personalized one-on-one communications across channels including email, direct mail, web, mobile messages and more. Experiture contains segmentation and personalization tools.
Steve from stevedalbertconsulting
Experiture has the sophisticated marketing capabilities and horsepower that Marketo/HubSpot offers, which a marketing manager expects, but it also has an intuitive user interface that is simple enough for a salesperson to use to generate targeted, more limited and individualized campaigns.
Tom from The GPS Group
When we starting to look for a company that could offer everything we needed in a fully integrated marketing platform, we interviewed several well known companies in this space, often found the experience to be very impersonal. Until we met the team at Experiture.
As one of the Partners at The GPS Group, creators of our proprietary Customer Acquisition Program, The 7-Step I quickly realized that finding a company to work side-by-side with us was very important. In hindsight I now know working hand-in-glove with Experiture was critical for our 7-step to be successful. The 7-step is a sophisticated multichannel marketing that requires each step (touches) to deploy at specific & critical intervals, Experiture made that process easy including - custom e mail dissemination seamless, personalized landing pages, creation of GURLS and QR Codes for print along with a powerful reporting system.
Experiture's platform provided complete end-to-end custom integration into our entire 7-step multichannel marketing process as well the ability to connect to several CRM's which in invaluable to sales teams. What amazing our firm was the power Experiture's platform offered, from lead gen, social media marketing to loyalty and event marketing which was important for our clients as part of an overall customer acquisition approach.
In fact, you would be hard pressed to find a group that supports clients goals, shares creative ideas and assists in design & implementation! In our opinion, Experiture really is the All-in-One Marketing Platform.