# 25 Best Email Marketing Software - 2026 Reviews & Pricing

> Find the best Email Marketing Software for your organization. Compare top Email Marketing Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/email-marketing

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# Best Email Marketing Software of 2026

Updated June 14, 2026

Written by [Andrew Blair](https://www.softwareadvice.com/resources/author/andrew-blair/)

Content Analyst

Edited by [Caroline Rousseau](https://www.softwareadvice.com/resources/author/caroline-rousseau/)

Senior Editor

Reviewed by [Marty Moore](https://www.softwareadvice.com/resources/author/marty-moore/)

Senior Advisor

Talk with us for a free 15-min consultation

Expert advisors like Jacqueline, who have helped 1,000+ companies, can find the right software for your needs.

On this page

-   All Software
    
-   Software Advice FrontRunners
    
-   Buyer's Guide
    
-   Frequently Asked Questions
    
-   Popular Comparisons
    

Email marketing software helps marketing teams and business owners send targeted messages, nurture leads, and drive engagement. With 500 tools suited to different operational models, integration needs, and regulatory contexts, finding the right fit isn’t always straightforward. To help you narrow it down, I worked with our email marketing software advisors to curate a list of recommended productsi and a list of the [email marketing software Frontrunners](https://www.softwareadvice.com/email-marketing/#front-runners) based on user reviews. For further information, [read my email marketing software buyer's guide.](https://www.softwareadvice.com/email-marketing/#buyers-guide)

## Email Marketing Software

(529 products)

Sort by

**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

Sort by

**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

[Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/)

Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lea...[Read more about Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/)

**4.6**

([33 reviews](https://www.softwareadvice.com/email-marketing/net-results-profile/#reviews))

**6**

recommendations

Free trial

Free version

Integrations

Integrations

Slack

Salesforce Sales Cloud

+33 more

+32 more

+31 more

[emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/)

The emfluence Marketing Platform is designed for marketers who want powerful automation without unnecessary complexity. It’s an ...[Read more about emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/)

**4.7**

([51 reviews](https://www.softwareadvice.com/marketing/emfluence-profile/reviews/))

**4**

recommendations

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

WordPress

+12 more

+11 more

+10 more

emfluence Marketing Platform's Best Rated Features

4.67Marketing Automation

See All

emfluence Marketing Platform's Worst Rated Features

4.67Marketing Automation

See All

[Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)

FrontRunner 2026

Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire...[Read more about Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)

**4.2**

([530 reviews](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/))

**4**

recommendations

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

Shopify

+6 more

+5 more

+4 more

Salesforce Marketing Cloud's Best Rated Features

4.86CRM

See All

Salesforce Marketing Cloud's Worst Rated Features

3.38Dynamic Content

See All

[HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

FrontRunner 2026

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning softwar...[Read more about HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

**4.5**

([6234 reviews](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/))

**3**

recommendations

Free trial

Free version

Integrations

Integrations

Google Drive

PayPal

+202 more

+201 more

+200 more

HubSpot Marketing Hub's Best Rated Features

4.79Keyword Research Tools

See All

HubSpot Marketing Hub's Worst Rated Features

3.75Drag & Drop

See All

[SalesAndMarketing.ai](https://www.softwareadvice.com/product/529885-SalesAndMarketing-ai/)

SalesAndMarketing.ai is a marketing platform that helps streamline marketing technology for businesses. It caters to a variety o...[Read more about SalesAndMarketing.ai](https://www.softwareadvice.com/product/529885-SalesAndMarketing-ai/)

No reviews yet

**3**

recommendations

Free trial

Free version

Integrations

Integrations

Mailchimp

Microsoft 365

+5 more

+4 more

+3 more

1

[2](https://www.softwareadvice.com/email-marketing/?page=2)[3](https://www.softwareadvice.com/email-marketing/?page=3)[4](https://www.softwareadvice.com/email-marketing/?page=4)[5](https://www.softwareadvice.com/email-marketing/?page=5)

...

[22](https://www.softwareadvice.com/email-marketing/?page=22)

### Software Advice FrontRunners 2026

Software

Average Score

Pricing Info

Brevo

4.62

([3473](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/))

91/100

Best for Quick Implementation

Systeme.io

4.82

([2128](https://www.softwareadvice.com/email-marketing/systeme-io-profile/reviews/))

90/100

Best for Customer Satisfaction

Mailchimp

4.48

([17625](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/))

89/100

Highly Rated for Automation

Levitate

4.83

([333](https://www.softwareadvice.com/marketing/levitate-profile/reviews/))

88/100

Best for Integrations

MailerLite

4.71

([2285](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/))

88/100

Highly Rated for User Interface

Constant Contact

4.34

([2925](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/))

88/100

Best for Customization

PosterMyWall

4.77

([183](https://www.softwareadvice.com/graphic-design/postermywall-profile/reviews/))

86/100

Most Used By Marketing and Advertising

GMass

4.83

([1391](https://www.softwareadvice.com/email-marketing/gmass-profile/reviews/))

86/100

Highly Rated for Quick Adoption/Easy Adoption

EmailOctopus

4.79

([655](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/))

85/100

Most Rated for SMBs

Braze

4.70

([168](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/))

85/100

Most Rated for Enterprise

Brevo

4.62

([3473](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/))

Average Score:

91/100

Systeme.io

4.82

([2128](https://www.softwareadvice.com/email-marketing/systeme-io-profile/reviews/))

Average Score:

90/100

Mailchimp

4.48

([17625](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/))

Average Score:

89/100

Levitate

4.83

([333](https://www.softwareadvice.com/marketing/levitate-profile/reviews/))

Average Score:

88/100

MailerLite

4.71

([2285](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/))

Average Score:

88/100

Constant Contact

4.34

([2925](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/))

Average Score:

88/100

PosterMyWall

4.77

([183](https://www.softwareadvice.com/graphic-design/postermywall-profile/reviews/))

Average Score:

86/100

GMass

4.83

([1391](https://www.softwareadvice.com/email-marketing/gmass-profile/reviews/))

Average Score:

86/100

EmailOctopus

4.79

([655](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/))

Average Score:

85/100

Braze

4.70

([168](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/))

Average Score:

85/100

How We Selected This Software List

9,027Verified Reviews

55+Software Advisors on staff

Recent & Relevantreviews selection

Our independent and objective research is based on market demand signals along with analysis of our proprietary data, including product information, verified user reviews, and advisor conversations with buyers.

Get a software list tailored to your industry and business needs in 15 minutes

* * *

## Best for Quick Implementation

### [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)

**4.6**

([3473 reviews](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/))

Average score:

91/100

Average Score:

91/100

Pros:

intuitive and user-friendly interface

generous free plan

Cons:

contact and list management difficulties

account suspension and blocking

Pricing:

Starting at $9.00 per month

Why we chose this:

Of the products listed on our FrontRunners report, Brevo is the most requested by users for quick implementation out of the most popular tools.

Who should use this:

Brevo is best suited for SMBs and teams seeking quick implementation of email marketing and automation tools. Our reviewers say setup is fast and intuitive, with features like campaign scheduling, segmentation, and robust analytics enabling users to launch effective campaigns and improve workflow efficiency with minimal ramp-up time.

-   Reviewers Perspective
    
    "The free tier allows a healthy amount of daily emails that I was able to use before I had any revenue/paying customers, and then as I have grown into getting more valuable leads I happily went into the paid plan because it was right when I needed it."
    
    JW
    
    Jaxon Williams
    
    Co-Founder
    
    Used for 6-12 months
    
    We analyzed 713 verified user reviews for Brevo to find out what actual users really think.
    
    **Email Sending**  
    Brevo offers a free plan and pay-as-you-go pricing based on emails sent. Automation and deliverability controls help SMBs manage transactional and marketing emails efficiently.
    
    **Ease of Use**  
    Users set up campaigns and manage contacts with an intuitive interface. Onboarding resources support beginners and experienced marketers in daily workflow tasks.
    
    **Customer Support**  
    Brevo’s support team resolves technical challenges quickly, with tutorials and personalized assistance. Even free users report positive interactions, contributing to platform reliability.
    
-   Key Features
    
    Brevo's score
    
    Category average
    
    Email Campaign Management
    
    4.63
    
    4.62 category average
    
    Email Tracking
    
    4.57
    
    4.61 category average
    
-   Screenshots
    

## Best for Customer Satisfaction

### [Systeme.io](https://www.softwareadvice.com/email-marketing/systeme-io-profile/)

**4.8**

([2128 reviews](https://www.softwareadvice.com/email-marketing/systeme-io-profile/reviews/))

Average score:

90/100

Average Score:

90/100

Pros:

all-in-one platform integration

affordable pricing and free plan

Cons:

steep learning curve for beginners

confusing and insufficient tutorials

Pricing:

Starting at $17.00 per month

Why we chose this:

According to our user reviews, Systeme.io is the highest rated for customer satisfaction out of the most popular tools.

Who should use this:

Systeme.io is ideal for SMBs prioritizing customer satisfaction in an all-in-one marketing platform. Our reviewers point out the ease of setting up funnels, responsive customer support, and comprehensive onboarding resources, making it accessible for users at any experience level to build and manage their online business efficiently.

-   Reviewers Perspective
    
    "The platform combines an intuitive interface with an incredible support team that goes above and beyond to assist when needed. While there are some minor quirks with the web editor, the ease of use, affordability, and top-notch support make it a valuable tool for online business owners."
    
    MZ
    
    Matej Zlatic
    
    The Tech Guy
    
    Used for 2+ years
    
    We analyzed 747 verified user reviews for Systeme.io to find out what actual users really think.
    
    **Customer Support**  
    Systeme.io’s support team resolves issues quickly, with email-based help and detailed resources. Tutorials and a helpful community make onboarding easier for SMBs and digital coaches.
    
    **Ease of Use**  
    Users set up workflows, edit systems, and build websites without technical expertise. The platform’s design streamlines navigation for newcomers and experienced managers alike.
    
    **Training and Learning Curve**  
    Extensive tutorials and step-by-step instructions support users at all skill levels. Consistent practice and responsive support help SMBs master Systeme.io’s features and workflows.
    
-   Key Features
    
    Systeme.io's score
    
    Category average
    
    Email Campaign Management
    
    4.73
    
    4.62 category average
    
    Email Sequences
    
    5.0
    
    4.55 category average
    
-   Screenshots
    

## Highly Rated for Automation

### [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/)

**4.5**

([17625 reviews](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/))

Average score:

89/100

Average Score:

89/100

Pros:

user-friendly and intuitive interface

email automation and scheduling

Cons:

rapidly escalating pricing for larger lists

restricted template customization options

Pricing:

Starting at $13.00 per month

Why we chose this:

Mailchimp is the highest rated for automation out of the most popular tools, based on our analysis of Email Marketing products with the most market demand.

Who should use this:

Mailchimp is highly rated for automation and is well-suited to SMBs looking to streamline marketing with powerful, easy-to-use automation features. Our reviewers say automation workflows, campaign scheduling, and insightful analytics are straightforward to set up, helping users efficiently manage campaigns and track engagement.

-   Reviewers Perspective
    
    "With Mailchimp, I am able to automatically create, customize and send high volume outbound marketing emails that boost ROI in real-time."
    
    SD
    
    Segun David
    
    Digital Marketing Manager
    
    Used for 2+ years
    
    We analyzed 862 verified user reviews for Mailchimp to find out what actual users really think.
    
    **Email Sending**  
    Mailchimp enables teams to design and send emails efficiently. Robust analytics, automation, and customization options help target audiences and track campaign performance for SMBs.
    
    **Ease of Use**  
    Administrative users benefit from Mailchimp’s straightforward setup and clear instructions. Onboarding resources and intuitive design make campaign management accessible for non-technical staff.
    
    **Email Campaigns**  
    Mailchimp supports audience management, campaign scheduling, and engagement tracking. Small businesses and nonprofits use these tools to automate and analyze campaigns, with segmentation for targeted outreach.
    
-   Key Features
    
    Mailchimp's score
    
    Category average
    
    Email Campaign Management
    
    4.58
    
    4.62 category average
    
    Email Sequences
    
    4.21
    
    4.55 category average
    
    Email Tracking
    
    4.38
    
    4.61 category average
    
-   Screenshots
    

## Best for Integrations

### [Levitate](https://www.softwareadvice.com/marketing/levitate-profile/)

**4.8**

([333 reviews](https://www.softwareadvice.com/marketing/levitate-profile/reviews/))

Average score:

88/100

Average Score:

88/100

Pros:

excellent customer support

client engagement improvement

Cons:

contact management and importing challenges

high pricing and cost concerns

Pricing:

Starting at $349.00 per month

Why we chose this:

According to our user reviews, Levitate is the most requested by users for integrations out of the most popular tools.

Who should use this:

Levitate is best for organizations seeking strong integration capabilities with existing CRM and communication tools. Our reviewers say its seamless CRM integration and tagging features simplify client outreach and content management, improving workflow consistency and lead generation efforts.

-   Reviewers Perspective
    
    "So many other email formats look like form emails but levitate makes it possible for us to send messages that feel very personal in a quick and timely way."
    
    YV
    
    Yasmine Vaughan
    
    Technical Advisor for Global Health
    
    Used for 1-2 years
    
    We analyzed 181 verified user reviews for Levitate to find out what actual users really think.
    
    **Email Marketing**  
    Levitate lets SMBs send bulk emails that appear individually crafted. AI-driven suggestions and customizable templates streamline outreach while maintaining a personal touch.
    
    **Client Communication**  
    Teams use Levitate to track client interactions and send timely updates. Tools for managing contact information and educational content help improve retention and engagement.
    
    **Content**  
    Levitate’s library offers customizable, pre-written articles and creative resources. Continuous updates and AI-powered suggestions support SMBs in maintaining a strong online presence.
    
-   Screenshots
    

## Highly Rated for User Interface

### [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/)

**4.7**

([2285 reviews](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/))

Average score:

88/100

Average Score:

88/100

Pros:

affordable pricing and generous free plan

automation and workflow builder

Cons:

email formatting and editor issues

email deliverability and spam problems

Pricing:

Starting at $10.00 per month

Why we chose this:

Of the products listed on our FrontRunners report, MailerLite is the highest rated for user interface out of the most popular tools.

Who should use this:

MailerLite is highly rated for its user interface and is ideal for SMBs and individuals seeking a simple, intuitive platform for email marketing. Our reviewers say the clean design, drag-and-drop editor, and easy campaign setup make it accessible for beginners while still offering robust customization and automation options.

-   Reviewers Perspective
    
    "MailerLite is like the Swiss Army knife of email marketing - but way less intimidating. Whether you're a small business owner or a creative genius (or both), their drag-and-drop editor and automation tools make sending emails feel less like work."
    
    EZ
    
    Emilija Zelenkauskaitė
    
    Communications specialist
    
    Used for 1-2 years
    
    We analyzed 735 verified user reviews for MailerLite to find out what actual users really think.
    
    **Customer Support**  
    MailerLite’s support agents provide clear instructions and follow up until issues are resolved. Live chat and email support build trust for SMBs and new users.
    
    **Email Management**  
    Teams use MailerLite’s clean interface to manage templates, segment lists, and schedule emails. Reliable deliverability and easy automation support efficient communication.
    
    **Ease of Use**  
    Users quickly set up campaigns and manage contacts with a logical layout. Tutorials and responsive support help both beginners and experienced marketers focus on goals.
    
-   Key Features
    
    MailerLite's score
    
    Category average
    
    Email Campaign Management
    
    4.75
    
    4.62 category average
    
    Email Sequences
    
    4.46
    
    4.55 category average
    
    Email Tracking
    
    4.70
    
    4.61 category average
    
-   Screenshots
    

## Best for Customization

### [Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/)

**4.3**

([2925 reviews](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/))

Average score:

88/100

Average Score:

88/100

Pros:

automation and scheduling features

user-friendly interface and navigation

Cons:

high and increasing pricing

frequent software glitches and bugs

Pricing:

Starting at $12.00 per month

Why we chose this:

Of the products listed on our FrontRunners report, Constant Contact is the most requested by users for customization out of the most popular tools.

Who should use this:

Constant Contact is best for users who need extensive customization options for email templates and campaigns. Our reviewers say the platform offers a wide range of customizable templates, flexible design tools, and segmentation features, allowing businesses to tailor communications to their brand and audience needs.

-   Reviewers Perspective
    
    "Constant Contact allows me to effectively automate marketing strategies, design websites and create landing pages in one place."
    
    AO
    
    Adewale Olaore
    
    Sales Funnel and Marketing Automation Expert
    
    Used for 2+ years
    
    We analyzed 863 verified user reviews for Constant Contact to find out what actual users really think.
    
    **Customer Support**  
    Constant Contact provides phone support with live representatives and extensive online resources. Timely help and clear communication make onboarding and troubleshooting manageable for SMBs.
    
    **Templates**  
    Teams design campaigns quickly with adaptable templates. Branding, colors, and images can be customized for newsletters, announcements, and promotions, supporting efficient campaign creation.
    
    **Ease of Use**  
    Users create and manage campaigns with minimal training. Clear navigation and accessible tools streamline tasks like contact management and reporting for both individuals and teams.
    
-   Key Features
    
    Constant Contact's score
    
    Category average
    
    Email Campaign Management
    
    4.60
    
    4.62 category average
    
    Email Tracking
    
    4.80
    
    4.61 category average
    
-   Screenshots
    

## Most Used By Marketing and Advertising

### [PosterMyWall](https://www.softwareadvice.com/graphic-design/postermywall-profile/)

**4.8**

([183 reviews](https://www.softwareadvice.com/graphic-design/postermywall-profile/reviews/))

Average score:

86/100

Average Score:

86/100

Pros:

quick and efficient design process

customization of design elements

Cons:

high cost of prints and downloads

limited advanced editing features

Pricing:

Starting at $13.00 per month

Why we chose this:

In our analysis of Email Marketing products with the most market demand, PosterMyWall is the most requested by users in marketing and advertising out of the most popular tools.

Who should use this:

PosterMyWall is most used by marketing and advertising professionals who need an accessible design tool for creating a variety of marketing materials. Our reviewers say the intuitive interface and large selection of customizable templates enable quick creation of eye-catching graphics, even for users without design experience.

-   Reviewers Perspective
    
    "Once I figured out how to use well, I have been able to utilize efficiently to make slides and more for our Displai (previously Raydiant) system, and show on our monitor and in our Orientations."
    
    BB
    
    Brandon Buckley
    
    Office Manager
    
    Used for 1-2 years
    
    We analyzed 151 verified user reviews for PosterMyWall to find out what actual users really think.
    
    **Poster Creation**  
    Teams create flyers, posters, banners, and social media graphics using PosterMyWall’s intuitive drag-and-drop tools. The platform’s template library and customization options streamline design work for SMBs needing professional content without hiring external designers.
    
    **Templates**  
    Businesses modify PosterMyWall’s vast template library to fit industry needs. Quick access and easy editing help accelerate project timelines and spark creative ideas, supporting frequent marketing and event tasks.
    
    **Ease of Use**  
    Staff members navigate PosterMyWall’s user-friendly layout and drag-and-drop functionality to produce quality designs efficiently. The straightforward tools minimize training and let teams avoid the complexity of traditional graphic design software.
    
-   Screenshots
    

## Highly Rated for Quick Adoption/Easy Adoption

### [GMass](https://www.softwareadvice.com/email-marketing/gmass-profile/)

**4.8**

([1391 reviews](https://www.softwareadvice.com/email-marketing/gmass-profile/reviews/))

Average score:

86/100

Average Score:

86/100

Pros:

seamless gmail integration

bulk email sending

Cons:

email deliverability and spam issues

difficult setup and learning curve

Pricing:

Starting at $25.00 per month

Why we chose this:

In our analysis of Email Marketing products with the most market demand, GMass is the highest rated for easy adoption out of the most popular tools.

Who should use this:

GMass is highly rated for quick adoption and is best for SMBs and professionals who need to rapidly launch personalized email campaigns within Gmail. Our reviewers point out its seamless Gmail integration, easy onboarding, and time-saving features like mail merge, auto follow-ups, and campaign analytics.

-   Reviewers Perspective
    
    "What I LOVE the most from G Mass is that I can set up templates, I can organize my leads in google sheets and integrate it with G MASS to send an email campaign."
    
    JL
    
    Jorge Lopez
    
    Sales associate
    
    Used for 1-2 years
    
    We analyzed 554 verified user reviews for GMass to find out what actual users really think.
    
    **Email Sending**  
    You can send personalized mass emails directly from Gmail, saving time and avoiding bulk email limitations. Automated follow-ups, real-time tracking, and scheduling help maintain campaign authenticity and deliverability for SMBs.
    
    **Ease of Use**  
    GMass operates within Gmail, reducing complexity for daily tasks. Administrative users can quickly set up and manage campaigns, benefiting from a straightforward interface that minimizes training and technical hurdles.
    
    **Email Campaigns**  
    Teams launch and monitor campaigns with detailed analytics and reporting. Real-time engagement tracking lets SMBs adjust strategies for improved outreach, while template creation and scheduling simplify campaign workflows.
    
-   Key Features
    
    GMass's score
    
    Category average
    
    Email Campaign Management
    
    4.74
    
    4.62 category average
    
    Email Tracking
    
    4.77
    
    4.61 category average
    
-   Screenshots
    

## Most Rated for SMBs

### [EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/)

**4.8**

([655 reviews](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/))

Average score:

85/100

Average Score:

85/100

Pros:

affordable and transparent pricing

responsive and helpful customer support

Cons:

restrictive email design customization

pricing structure dissatisfaction

Pricing:

Starting at $9.00 per month

Why we chose this:

According to our user reviews, EmailOctopus is the most requested by small businesses out of the most popular tools.

Who should use this:

EmailOctopus is most rated for SMBs looking for an affordable, user-friendly email marketing solution. Our reviewers say setup is straightforward, templates are easy to customize, and customer support is responsive, making it a practical choice for small businesses and beginners.

-   Reviewers Perspective
    
    "I find it very easy to create email campaigns that have helped my business to grow- the templates are great and if I needed any assistance the team reply to emails on the same day and give excellent support and tutorials to help you create what you need on the platform."
    
    AC
    
    ANGELA COSTELLO
    
    Hypnotherapist NLP Master Coach
    
    Used for 6-12 months
    
    We analyzed 436 verified user reviews for EmailOctopus to find out what actual users really think.
    
    **Customer Support**  
    You can rely on EmailOctopus’s support team for quick responses and clear guidance. Live chat and support articles help resolve issues efficiently, supporting SMBs and nonprofits with approachable service.
    
    **Email Sending**  
    EmailOctopus lets teams schedule and automate emails, ensuring communications reach subscribers without hassle. Analytics and compliance support make it suitable for both beginners and experienced senders.
    
    **Email Marketing**  
    Small businesses use EmailOctopus to segment lists, automate campaigns, and access clear reporting. The platform’s user-friendly interface and essential features help grow audiences and communicate effectively.
    
-   Key Features
    
    EmailOctopus's score
    
    Category average
    
    Email Campaign Management
    
    4.79
    
    4.62 category average
    
    Email Sequences
    
    4.43
    
    4.55 category average
    
-   Screenshots
    

## Most Rated for Enterprise

### [Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/)

**4.7**

([168 reviews](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/))

Average score:

85/100

Average Score:

85/100

Pros:

intuitive and user-friendly interface

cross-channel messaging capabilities

Cons:

bugs and glitches in campaign management

steep learning curve for new users

Pricing:

Pricing available upon request

Why we chose this:

Braze is the most requested by enterprises out of the most popular tools.

Who should use this:

Braze is most rated for enterprise organizations seeking advanced customer engagement and multi-channel marketing automation. Our reviewers say its robust segmentation, journey orchestration, and comprehensive analytics support complex campaigns and drive measurable engagement at scale.

-   Reviewers Perspective
    
    "One of my favorite things about Braze is they work to adapt their product to our business use cases - whether or not the feature already exists or not! Plus, they are always helpful in creating a work around for our unique asks/campaigns."
    
    JO
    
    Josh Ostrander
    
    Associate Manager, Lifecycle Marketing
    
    Used for 2+ years
    
    We analyzed 140 verified user reviews for Braze to find out what actual users really think.
    
    **Marketing Campaigns**  
    Marketing teams use Braze to automate campaigns across email, push, and in-app messaging. Segmentation and personalized messaging help reach target audiences efficiently, supporting fast campaign launches and optimization.
    
    **Ease of Use**  
    Users benefit from Braze’s straightforward interface and tutorials. Both new and experienced marketers can quickly learn the system, focusing on campaign goals without complex workflows.
    
    **Features**  
    Braze offers flexible campaign customization, dynamic content, and robust testing tools. Continuous updates and user-friendly design support a range of marketing strategies for SMBs.
    
-   Screenshots
    

### [Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/)

**4.6**

([528 reviews](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/))

Average score:

84/100

Average Score:

84/100

Pros:

robust automation and workflows

seamless shopify integration

Cons:

high and unpredictable pricing

limited customer support availability

Pricing:

Starting at $20.00 per month

-   Reviewers Perspective
    
    "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to facilitate the EDM process."
    
    ED
    
    Elena Dong
    
    Marketing Manager
    
    Used for 2+ years
    
    We analyzed 380 verified user reviews for Klaviyo to find out what actual users really think.
    
    **Email Automation**  
    Teams use Klaviyo to schedule and trigger personalized emails for welcome sequences, abandoned carts, and promotions. This automation helps e-commerce businesses drive sales and maintain customer engagement.
    
    **Customer Support**  
    Klaviyo’s support channels, including live chat and a robust knowledge base, help users onboard and troubleshoot efficiently. Educational resources and webinars make it easier for SMBs to maximize platform features.
    
    **Email Marketing**  
    Klaviyo’s tools allow businesses to manage targeted campaigns, monitor performance, and optimize strategies. Pre-built templates and analytics help marketers track ROI and refine their approach for better results.
    
-   Key Features
    
    Klaviyo's score
    
    Category average
    
    Email Campaign Management
    
    4.69
    
    4.62 category average
    
    Email Sequences
    
    4.60
    
    4.55 category average
    
-   Screenshots
    

### [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

**4.5**

([6234 reviews](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/))

Average score:

83/100

Average Score:

83/100

Pros:

all-in-one marketing platform

user-friendly and intuitive interface

Cons:

high and confusing pricing structure

limited customization for emails and landing pages

Pricing:

Starting at $15.00 per month

-   Reviewers Perspective
    
    "It has brought structure and efficiency to our sales and marketing alignment, improved visibility across teams, and allowed us to run data-driven campaigns at scale."
    
    OM
    
    Orietta Mendez
    
    COO
    
    Used for 2+ years
    
    We analyzed 920 verified user reviews for HubSpot Marketing Hub to find out what actual users really think.
    
    **Marketing**  
    HubSpot Marketing Hub centralizes marketing activities, streamlining campaign management and analytics. Teams use it to align sales and marketing, run data-driven campaigns, and improve visibility across operations.
    
    **Ease of Use**  
    HubSpot’s clean interface and straightforward workflows allow both beginners and experienced marketers to efficiently organize campaigns and data. Minimal technical knowledge is needed for daily tasks.
    
    **Customer Support**  
    HubSpot offers live chat, tutorials, and a knowledge base for troubleshooting and feature guidance. Support staff help users navigate complex features, though response times may vary by plan.
    
-   Key Features
    
    HubSpot Marketing Hub's score
    
    Category average
    
    Email Campaign Management
    
    4.59
    
    4.62 category average
    
    Email Sequences
    
    4.25
    
    4.55 category average
    
    Email Tracking
    
    5.0
    
    4.61 category average
    
-   Screenshots
    

### [Flodesk](https://www.softwareadvice.com/email-marketing/flodesk-profile/)

**4.5**

([167 reviews](https://www.softwareadvice.com/email-marketing/flodesk-profile/reviews/))

Average score:

82/100

Average Score:

82/100

Pros:

beautiful and customizable email templates

intuitive and user-friendly interface

Cons:

account suspension without warning

limited email template customization

Pricing:

Starting at $38.00 per month

-   Reviewers Perspective
    
    "It saves me (and my clients) so much time because the drag-and-drop builder is seamless, the layouts are stunning, and the branding stays consistent without hours of tweaking."
    
    KL
    
    Kayla Leed
    
    CEO and Creative Director
    
    Used for 2+ years
    
    We analyzed 123 verified user reviews for Flodesk to find out what actual users really think.
    
    **Email Templates**  
    You can quickly build professional emails with Flodesk’s drag-and-drop templates. This helps maintain brand consistency and saves time for marketing teams, especially those without dedicated designers.
    
    **Ease of Use**  
    Flodesk’s clean dashboard lets new and experienced marketers focus on designing and sending emails, reducing the need for tutorials or lengthy onboarding. This streamlines daily workflow for small business teams.
    
    **Email Marketing**  
    Flodesk supports unlimited subscribers and flat-rate pricing, enabling businesses to scale campaigns without worrying about costs. Audience segmentation and straightforward campaign tools help SMBs engage and grow their lists.
    
-   Screenshots
    

### [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)

**4.6**

([2561 reviews](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/))

Average score:

82/100

Average Score:

82/100

Pros:

personalized email campaign creation

advanced marketing automation workflows

Cons:

high and unpredictable pricing

poor customer support responsiveness

Pricing:

Starting at $15.00 per month

-   Reviewers Perspective
    
    "The automation capabilities will enable me to create a more complicated pre-arrival sequence to automatically deliver check-in instructions and upsell offers to the guests prior to their arrival."
    
    PG
    
    Patricia Gomez
    
    Customer Service Lead
    
    Used for 2+ years
    
    We analyzed 817 verified user reviews for ActiveCampaign to find out what actual users really think.
    
    **Automation**  
    ActiveCampaign lets teams automate repetitive marketing, sales, and support tasks. Visual drag-and-drop builders help create complex workflows and targeted communications without coding.
    
    **Customer Support**  
    Users benefit from responsive support, tutorials, and onboarding sessions. These resources help SMBs set up and optimize campaigns, keeping communication organized and marketing personalized.
    
    **Campaign**  
    Marketers rely on ActiveCampaign to create, manage, and track campaigns with segmentation, automation, and analytics. The drag-and-drop builder and integration options support quick launches and targeted outreach.
    
-   Key Features
    
    ActiveCampaign's score
    
    Category average
    
    Email Campaign Management
    
    4.55
    
    4.62 category average
    
    Email Sequences
    
    4.43
    
    4.55 category average
    
    Email Tracking
    
    4.53
    
    4.61 category average
    
-   Screenshots
    

### [Kit](https://www.softwareadvice.com/marketing/convertkit-profile/)

**4.6**

([241 reviews](https://www.softwareadvice.com/marketing/convertkit-profile/reviews/))

Average score:

81/100

Average Score:

81/100

Pros:

ease of use and intuitive interface

automation and workflow features

Cons:

high and unpredictable pricing

system glitches and technical errors

Pricing:

Starting at $33.00 per month

-   Reviewers Perspective
    
    "I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to specific audiences."
    
    JM
    
    Javier Morales
    
    Oracle DBA - Teacher - Content Creator
    
    Used for 2+ years
    
    We analyzed 158 verified user reviews for Kit to find out what actual users really think.
    
    **Automation**  
    Kit’s automation tools let businesses streamline marketing tasks and build multi-step workflows. The visual interface supports campaign management without advanced technical skills.
    
    **Training and Learning Curve**  
    Kit provides instructional videos, webinars, and help articles for beginners. Most tasks are intuitive, and educational materials help new users become comfortable with the platform.
    
    **Customer Support**  
    Kit’s customer support team responds quickly with solutions. Tutorials, articles, and a supportive community make it easier to resolve questions and learn new features.
    
-   Key Features
    
    Kit's score
    
    Category average
    
    Email Campaign Management
    
    4.72
    
    4.62 category average
    
    Email Sequences
    
    4.67
    
    4.55 category average
    
    Email Tracking
    
    4.52
    
    4.61 category average
    
-   Screenshots
    

### [Sender](https://www.softwareadvice.com/email-marketing/sender-profile/)

**4.7**

([211 reviews](https://www.softwareadvice.com/email-marketing/sender-profile/reviews/))

Average score:

81/100

Average Score:

81/100

Pros:

responsive and knowledgeable technical support

generous free plan features

Cons:

account suspension without clear reason

insufficient educational resources

Pricing:

Starting at $7.00 per month

-   Reviewers Perspective
    
    "They have a free option which works for us due to the limited number of emails that we send per month."
    
    MY
    
    Mandie Yannitti
    
    Director of Engagement, Marketing, Chief Compliance Officer
    
    Used for 1-2 years
    
    We analyzed 171 verified user reviews for Sender to find out what actual users really think.
    
    **Email Marketing**  
    Sender supports newsletters, promotional campaigns, and automations with easy-to-use templates and strong deliverability. Segmentation tools help businesses reach their audiences and track campaign results.
    
    **Automation**  
    Sender’s automation tools enable behavior-based campaigns and list management. Features like auto-resend and predefined e-commerce automations help businesses streamline communication and increase engagement.
    
    **Email Send**  
    Sender’s email builder and deliverability tools make sending campaigns straightforward. Reporting and design features support daily marketing operations, though advanced customization options may be limited.
    
-   Screenshots
    

### [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/)

**4.3**

([711 reviews](https://www.softwareadvice.com/marketing/marketo-profile/reviews/))

Average score:

80/100

Average Score:

80/100

Pros:

campaign performance analytics and reporting

lead management and scoring capabilities

Cons:

steep learning curve and complexity

outdated and unintuitive user interface

Pricing:

Pricing available upon request

-   Reviewers Perspective
    
    "The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the analytics tools are essential for measuring success in a regulated environment."
    
    YY
    
    Yuta Yoshikawa
    
    Manager
    
    Used for 2+ years
    
    We analyzed 403 verified user reviews for Marketo Engage to find out what actual users really think.
    
    **Marketing Automation**  
    Marketo Engage’s automation tools help businesses personalize communications and optimize campaigns across channels. Dynamic segmentation and real-time analytics support efficient management of repetitive tasks.
    
    **Campaign Management**  
    Marketers use Marketo Engage to create, execute, and track campaigns with customizable templates and segmentation. Analytics and automation enable efficient management of multi-channel campaigns.
    
    **Integrations**  
    Marketo Engage integrates with Salesforce, Adobe, and third-party platforms for unified management of leads, campaigns, and analytics. Robust integration capabilities streamline processes and improve collaboration.
    
-   Screenshots
    

### [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)

**4.2**

([530 reviews](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/))

Average score:

79/100

Average Score:

79/100

Pros:

integration with salesforce crm

multi-channel campaign management

Cons:

high cost for small businesses

steep learning curve

Pricing:

Starting at $25.00 per month

-   Reviewers Perspective
    
    "It has enabled us to go beyond casual campaigns to truly personalized marketing, driving customer engagement and more than doubling our return rates on offers at our primary sales seasons."
    
    IS
    
    Ilayda Simms
    
    Marketing Director
    
    Used for 1-2 years
    
    We analyzed 278 verified user reviews for Salesforce Marketing Cloud to find out what actual users really think.
    
    **Email Campaigns**  
    Marketers use Salesforce Marketing Cloud to segment audiences, automate workflows, and track campaign performance across email, SMS, and social channels. This supports precise targeting and multichannel engagement.
    
    **Sales Management**  
    Salesforce Marketing Cloud links sales and marketing teams, enabling efficient tracking of opportunities and client relationships. Forecasting and reporting tools help identify gaps and improve productivity.
    
    **Integrations**  
    Businesses benefit from seamless integration with Salesforce CRM and third-party tools. API capabilities allow for custom workflows and unified data management, supporting diverse industry needs.
    
-   Screenshots
    

### [Bento](https://www.softwareadvice.com/email-marketing/bento-profile/)

**5.0**

([60 reviews](https://www.softwareadvice.com/email-marketing/bento-profile/reviews/))

Average score:

79/100

Average Score:

79/100

Pros:

customer support responsiveness

automation and workflow flexibility

Cons:

high pricing and cost concerns

email deliverability issues

Pricing:

Starting at A$30.00 per month

-   Reviewers Perspective
    
    "I particularly like that the tool cleans your list in advance, checking and verifying emails when they're added to a list"
    
    BT
    
    Brendan Tully
    
    Principal Consultant
    
    Used for 1-2 years
    
    We analyzed 55 verified user reviews for Bento to find out what actual users really think.
    
-   Key Features
    
    Bento's score
    
    Category average
    
    Email Campaign Management
    
    4.88
    
    4.62 category average
    
    Email Tracking
    
    5.0
    
    4.61 category average
    
-   Screenshots
    

### [SendPulse](https://www.softwareadvice.com/crm/sendpulse-profile/)

**4.6**

([773 reviews](https://www.softwareadvice.com/crm/sendpulse-profile/reviews/))

Average score:

79/100

Average Score:

79/100

Pros:

affordable pricing and free plan

easy-to-use interface

Cons:

poor customer support responsiveness

high and unpredictable pricing

Pricing:

Starting at $10.00 per month

-   Reviewers Perspective
    
    "Overall, it was SendPulse that changed my life, as it allowed us to build an innovative company by integrating our AI/nutrition service into WhatsApp. After our service proved successful, I was able to leave my job at the Federal Revenue Service."
    
    FC
    
    Felipe Cazeca
    
    CEO
    
    Used for 2+ years
    
    We analyzed 450 verified user reviews for SendPulse to find out what actual users really think.
    
    **Email Marketing**  
    SendPulse lets businesses send promotions, newsletters, and transactional emails with automation and analytics. Customizable templates and affordable plans support both new and experienced marketers.
    
    **Ease of Use**  
    Small businesses and beginners can set up campaigns and manage features without extensive training. The practical design and pricing help users accomplish tasks efficiently.
    
    **Chatbot**  
    SendPulse’s chatbot tools enable conversational flows and automate customer interactions across email, SMS, and chat. Integrated marketing and customer service tasks streamline operations for SMBs.
    
-   Key Features
    
    SendPulse's score
    
    Category average
    
    Email Campaign Management
    
    4.67
    
    4.62 category average
    
    Email Tracking
    
    5.0
    
    4.61 category average
    
-   Screenshots
    

### [AWeber](https://www.softwareadvice.com/marketing/aweber-profile/)

**4.4**

([322 reviews](https://www.softwareadvice.com/marketing/aweber-profile/reviews/))

Average score:

79/100

Average Score:

79/100

Pros:

customer support and live chat

email campaign creation and management

Cons:

high and increasing pricing

unintuitive setup and learning curve

Pricing:

Starting at $15.00 per month

-   Reviewers Perspective
    
    "I really like using this software to design emails and really customize this for our list. And the analytics are great."
    
    VC
    
    Vanessa Cervantes
    
    Marketing Associate
    
    Used for 2+ years
    
    We analyzed 214 verified user reviews for AWeber to find out what actual users really think.
    
    **Customer Support**  
    AWeber’s support team is available via live chat and phone, providing quick and thorough responses. Tutorials and documentation help users onboard and troubleshoot efficiently.
    
    **Marketing for Small Businesses**  
    AWeber supports small businesses with tools for launching campaigns, tracking metrics, and building sales funnels. Segmentation and affiliate marketing features are accessible for those new to digital marketing.
    
    **Integrations**  
    AWeber integrates with websites, CMS, and e-commerce solutions like WordPress and Salesforce. This streamlines workflows and enhances functionality for businesses using multiple tools.
    
-   Key Features
    
    AWeber's score
    
    Category average
    
    Email Campaign Management
    
    4.47
    
    4.62 category average
    
    Email Sequences
    
    4.0
    
    4.55 category average
    
    Email Tracking
    
    4.0
    
    4.61 category average
    
-   Screenshots
    

### [ContactPigeon](https://www.softwareadvice.com/product/449834-ContactPigeon/)

**5.0**

([287 reviews](https://www.softwareadvice.com/product/449834-ContactPigeon/reviews/))

Average score:

79/100

Average Score:

79/100

Pros:

advanced marketing automation workflows

responsive and proactive customer support

Cons:

custom implementation delays

platform speed and performance issues

Pricing:

Pricing available upon request

-   Reviewers Perspective
    
    "We’ve benefited from its strong automation features, including abandoned cart, browse abandonment, best sellers, and welcome journeys, all of which have helped us improve engagement, revenue, and customer retention."
    
    SA
    
    Smaro Arampatzidou
    
    Social Media Manager
    
    Used for 1-2 years
    
    We analyzed 231 verified user reviews for ContactPigeon to find out what actual users really think.
    
    **Cart Abandonment**  
    Retailers use ContactPigeon’s automation tools for cart and browse abandonment, setting up flows like push notifications and pop-ups. These features help boost retention and revenue.
    
    **Campaign Management**  
    Marketers manage campaign creation, scheduling, and analytics from one platform. Custom dashboards and reporting tools provide insights for optimizing strategies and tracking performance.
    
    **Features**  
    ContactPigeon’s wide feature set supports complex workflows and business goals. Ongoing support and new capabilities help businesses experiment, streamline processes, and achieve better results.
    
-   Key Features
    
    ContactPigeon's score
    
    Category average
    
    Email Campaign Management
    
    4.96
    
    4.62 category average
    
    Email Tracking
    
    4.67
    
    4.61 category average
    
-   Screenshots
    

### [Zoho Campaigns](https://www.softwareadvice.com/marketing/zoho-campaigns-profile/)

**4.3**

([315 reviews](https://www.softwareadvice.com/marketing/zoho-campaigns-profile/reviews/))

Average score:

79/100

Average Score:

79/100

Pros:

integration with zoho crm and apps

customizable email templates

Cons:

buggy and unreliable software

slow customer support response

Pricing:

Starting at €4.00 per month

-   Reviewers Perspective
    
    "Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing marketing emails."
    
    MM
    
    Michele Mack
    
    Team Coordinator
    
    Used for 2+ years
    
    We analyzed 231 verified user reviews for Zoho Campaigns to find out what actual users really think.
    
    **Email Marketing**  
    Zoho Campaigns enables businesses to send personalized marketing emails, organize contacts, and automate campaigns. Affordable pricing and detailed tracking support both small and large teams.
    
    **Integrations**  
    Zoho Campaigns integrates with Zoho CRM, Mail, and other tools, centralizing marketing, sales, and communication processes. This simplifies data sharing and lead management for businesses in the Zoho ecosystem.
    
    **Customer Support**  
    Zoho Campaigns offers accessible support via ebooks, videos, and a knowledgeable team. Quick responses and guidance in multiple languages help users resolve issues and maximize platform capabilities.
    
-   Screenshots
    

### [SendGrid](https://www.softwareadvice.com/email-marketing/sendgrid-profile/)

**4.2**

([753 reviews](https://www.softwareadvice.com/email-marketing/sendgrid-profile/reviews/))

Average score:

78/100

Average Score:

78/100

Pros:

high email deliverability and reliability

comprehensive analytics and reporting

Cons:

unresponsive and slow customer support

account suspension and unexplained bans

Pricing:

Starting at $15.00 per month

-   Reviewers Perspective
    
    "Excellent detailed insights with filter options to track emails/SMS to customers and comprehensive Analytic features like delivery rates and click through rates."
    
    RP
    
    Raxit Patel
    
    Programmer Analyst
    
    Used for 2+ years
    
    We analyzed 438 verified user reviews for SendGrid to find out what actual users really think.
    
    **Email Campaigns**  
    SendGrid enables businesses to create, manage, and analyze email campaigns with scalable delivery and comprehensive performance metrics. Customizable templates and scheduling support targeted marketing.
    
    **Email Deliverability**  
    SendGrid’s real-time analytics and domain authentication tools help ensure high deliverability rates. Dedicated IP options and clear metrics support sender reputation and campaign optimization.
    
    **Email Marketing**  
    SendGrid’s segmentation and automation features support both transactional and promotional emails. Businesses use the platform to send newsletters, automate campaigns, and track marketing performance.
    
-   Key Features
    
    SendGrid's score
    
    Category average
    
    Email Campaign Management
    
    4.31
    
    4.62 category average
    
    Email Tracking
    
    4.09
    
    4.61 category average
    
-   Screenshots
    

### [iContact](https://www.softwareadvice.com/marketing/icontact-profile/)

**4.5**

([604 reviews](https://www.softwareadvice.com/marketing/icontact-profile/reviews/))

Average score:

78/100

Average Score:

78/100

Pros:

customizable email design options

excellent customer support

Cons:

difficult and unintuitive user interface

glitches and frequent bugs

Pricing:

Starting at $14.00 per month

-   Reviewers Perspective
    
    "Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years."
    
    NL
    
    Nicholas Lucas
    
    Operations Manager
    
    Used for 2+ years
    
    We analyzed 430 verified user reviews for iContact to find out what actual users really think.
    
    **Email Marketing**  
    iContact supports high-volume email marketing with segmentation, automation, and analytics. Businesses use these tools to optimize campaigns and reach targeted audiences efficiently.
    
    **Ease of Use**  
    iContact’s user-friendly interface and visual editor help users create professional emails without coding. Clear layout and tutorials make onboarding and campaign management straightforward.
    
    **Customer Support**  
    iContact’s support team provides dedicated representatives and accessible channels for troubleshooting and learning new features. Staff offer advice, training, and follow-up to maximize platform use.
    
-   Key Features
    
    iContact's score
    
    Category average
    
    Email Campaign Management
    
    4.71
    
    4.62 category average
    
    Email Tracking
    
    4.50
    
    4.61 category average
    
-   Screenshots
    

#### Methodology

The research for the best Email Marketing software list was conducted in October 2025. We evaluated data (user reviews and demand signals) from the past 24 months as of the research date. [Read the complete methodology.](https://www.softwareadvice.com/legal-page/frontrunners-methodology/)

* * *

## Popular Email Marketing Comparisons

[

Brevo vs Mailchimp

](https://www.softwareadvice.com/scheduling/brevo-profile/vs/mailchimp/)[

MailerLite vs Gmail

](https://www.softwareadvice.com/email-marketing/gmail-profile/vs/mailerlite/)[

ActiveCampaign vs HubSpot Marketing Hub

](https://www.softwareadvice.com/compare/5398-activecampaign/vs/119437-HubSpot-Marketing/)[

Systeme.io vs Squarespace

](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/vs/systeme-io/)[

EngageBay CRM vs Pipedrive

](https://www.softwareadvice.com/crm/engagebay-profile/vs/pipedrive/)[

Constant Contact vs GMass

](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/gmass/)[

Jobber vs Bitrix24

](https://www.softwareadvice.com/nonprofit/bitrix24-profile/vs/jobber/)

Here's what we'll cover:

[What you need to know about email marketing software](#Whatyouneedtoknowaboutemailmarketingsoftware)

[What is email marketing software?](#Whatisemailmarketingsoftware)

[Essential features of email marketing software](#Essentialfeaturesofemailmarketingsoftware)

[Benefits and competitive advantages of using email marketing software](#Benefitsandcompetitiveadvantagesofusingemailmarketingsoftware)

[How to choose the best email marketing software for your business](#Howtochoosethebestemailmarketingsoftwareforyourbusiness)

[Software related to email marketing](#Softwarerelatedtoemailmarketing)

[More resources for your email marketing journey](#Moreresourcesforyouremailmarketingjourney)

## What you need to know about email marketing software

Email marketing software helps businesses monitor the effectiveness of their marketing campaigns and supports the production and management of email communication with prospects and customers. Of nearly 400 marketing software buyers our advisors talked to in the past year, 60% requested marketing software with email marketing capabilities.\[1\] Buyers most often come from businesses with less than 500 contacts, and from a wide variety of industries, including manufacturing, non-profit, healthcare, and general contractors.

With over 500 different email marketing software products to choose from, with over 9,000 reviews published on our site in the last two years, navigating this purchase decision can be daunting. How do you find the best email marketing software for your needs?

Knowing how much to budget for your new software is a good starting point. Basic systems can be found for as little as $7 per month, while advanced offerings can cost $1,499 per month or more, depending on the number of users and the functionality offered. \[2\] Free versions (forever free or limited-time free trials) are also common.

But there are other factors you need to consider with your purchase as well, such as feature needs, necessary integrations, and ease of use. You should meet with other stakeholders to figure out answers to critical questions about your purchase, like:

-   Does the software support campaign scheduling, audience segmentation, and channel optimization?
    
-   What measurement and reporting features are available for tracking performance and ROI?
    
-   What are the tool's capabilities for managing customer profiles and data?
    
-   Can the platform automate lead capture, scoring, and routing?
    
-   Does the software integrate with CRM systems or sales tools?
    

Buying new software can feel like a long and arduous task. To help, we offer this guide to tell you everything you need to know about buying email marketing software—with advice from our experienced email marketing software advisors James McKechnie and Marty Moore. To get expert guidance, [schedule a free consultation](https://calendly.com/appointments-34/software-advice-appointment) or start a chat with us today.

## What is email marketing software?

Email marketing software is a digital tool that enables businesses to create, launch, and track email campaigns to promote a company’s marketing message. Email marketing software offers a centralized platform that allows marketers to manage and automate numerous characteristics of email marketing, including building and segmenting email lists, designing, scheduling and delivering emails, and analyzing their results through various metrics. Email marketing software includes core features such as email campaign management, list management, and template management.

In addition to these core functions, email marketing software solutions often come equipped with robust reporting and analytics capabilities. These features provide valuable insights for ongoing customer relationship management efforts and the effectiveness of marketing strategies, enabling businesses to make data-driven decisions.

Email marketing systems are closely related to contact management systems, CRM software, campaign management software, and all-in-one marketing platforms, which are commonly deployed via the cloud. These systems offer flexibility and scalability to meet the needs of businesses of all sizes.

## Essential features of email marketing software

When comparing email marketing software, it's important to know what features you can expect to see and which features are more advanced add-ons or uncommon. Some functionalities like email campaign management, list management, and template management are core features that will be available in every email marketing software. Other features, such as campaign scheduling, reporting/analytics, and contact management, are still common. We analyzed thousands of reviews to determine the core features of email marketing software: \[3\]

**Email campaign management**

Plan, execute, and analyze email marketing campaigns. 94% of our reviewers rate this feature as critical or highly important.

**List management**

Manage contacts across multiple mailing lists. 80% of our reviewers rate this feature as critical or highly important.

**Template management**

Create, save, and re-purpose templates for emails, forms, etc. 80% of our reviewers rate this feature as critical or highly important.

### Common email marketing software features

**Reporting/analytics**

View and track pertinent metrics to find patterns and gain insights from data. 86% of our reviewers rate this feature as critical or highly important.

**Campaign scheduling**

Set campaign schedules by selecting start, pause, and end dates. 85% of our reviewers rate this feature as critical or highly important.

**Contact management**

Manage, organize, and store contact information. 84% of our reviewers rate this feature as critical or highly important.

**Mobile optimization**

Optimize content to ensure it is easily accessible for mobile users. 84% of our reviewers rate this feature as critical or highly important.

**Customizable fields**

Customize data fields to support various needs and use cases. 83% of our reviewers rate this feature as critical or highly important.

**Campaign analytics**

Track and interpret campaign performance metrics. 83% of our reviewers rate this feature as critical or highly important.

**Event-triggered actions**

Predefined actions automatically performed on the occurance of specific events. 72% of our reviewers rate this feature as critical or highly important.

**CAN-SPAM compliance**

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act. 71% of our reviewers rate this feature as critical or highly important.

**Subscriber management**

Add or remove subscribers from mailing lists. 69% of our reviewers rate this feature as critical or highly important.

## Benefits and competitive advantages of using email marketing software

Automation is a key benefit in email marketing systems. As McKechnie notes, “Email marketing software buyers primarily seek to automate processes to avoid inefficiencies of manual tasks. With large contact lists, managing individual communications becomes impractical.” The goal of email marketing is to automate workflows and to ensure emails are dispatched effortlessly, adds McKechnie.

Our analysis of over 9,000 user reviews from the past year shows that team support, lead generation, email campaigns, and customer service in marketing are the top-rated benefits of email marketing software. These features directly address the core needs of email marketing, including communication and coordination across teams, optimal use of time and resources for promising leads, and tracking interactions with automated email marketing. 

-   **Improved team collaboration:** Email marketing software fosters enhanced team support and collaboration by providing a centralized platform where team members can share templates, track campaign progress, and access metrics in real-time, ensuring all team members are on the same page. 
    
-   **Optimized lead acquisition:** Email marketing software streamlines lead generation by automating the process of capturing and nurturing leads through targeted campaigns. With features like segmentation and personalization, businesses can tailor their messages to resonate with specific audiences to increase the likelihood of conversion. By optimizing lead generation efforts, email marketing software helps businesses increase their sales pipeline. 
    
-   **Targeted email outreach:** Email marketing software enhances the effectiveness of email campaigns by offering advanced tools for design, automation, and analytics. Email marketers can create email campaigns by using customizable templates to ensure brand consistency.  Automation features allow users to schedule and trigger email campaigns based on user behaviour which ensures timely and relevant communication. 
    
-   **Proactive customer engagement:** Email marketing software supports customer service efforts by enabling personalized and proactive communication with customers. Automated responses and follow-up emails ensure that customers receive timely support and information, which enhances their overall experience.
    

## How to choose the best email marketing software for your business

### Step 1: Define your requirements

The first step in any software purchase is to meet with stakeholders and define your requirements. These should include the use cases for your email marketing software, the goals and desired outcomes from your purchase, the features you need, and any necessary integrations with your current software stack. 

This ensures everyone is aligned on the needs with your new software, and also gives you a way to measure if your chosen email marketing software successfully meets your needs after it’s implemented.

Here are some other things to keep in mind early on with your purchase.

#### Budget for how much email marketing software really costs

As you might expect, the biggest component baked into the price of any new software system is going to be the license cost. That’s no different for email marketing software, where the license cost most often scales based on the number of employees who will use it and the level of functionality offered. 

But there are often other costs to consider as well, some of which vendors may not be as upfront about. These include charges for implementation, data migration, customization, user training, or premium customer support. Knowing the costs you might run into and asking vendors about them can help you avoid sticker shock.

#### Decide on a standalone tool or an integrated suite

If you have other marketing software needs, like that for [CRM](https://www.softwareadvice.com/crm/) or [marketing automation](https://www.softwareadvice.com/marketing/automation-comparison/), it’s best to seek out an integrated suite with all of your needs packaged into one tool, such as an [all-in-one marketing platform](https://www.softwareadvice.com/marketing/all-in-one-comparison/). Integrated suites can save you money and provide you with scalable solutions as your business grows.

#### Get ahead of potential email marketing software challenges

According to the email marketing software reviews on our site, some of the most common challenges with this type of software include spam filtering, payment plans, and contact management. 

Keep these potential issues in mind when reading reviews and talking to vendors.

### Step 2: Make your email marketing software shortlist

After carefully defining your requirements, it's time to start narrowing down your options to create a shortlist and seek professional help in making an informed choice. 

Here are some useful resources to help you pare down your options and create a reliable shortlist with ease.

#### Get qualified help from an advisor 

At Software Advice, our advisors have experience helping hundreds of businesses identify solutions that suit their business needs. If you need guidance on how to make a shortlist or have any doubts regarding your business requirements, you can chat online now with an advisor or [schedule a phone consultation](https://calendly.com/appointments-34/software-advice-appointment?month=2024-12). 

#### Explore our list of email marketing FrontRunners

If you’re not ready to speak to an advisor just yet, you can also start compiling your shortlist of email marketing software with our [FrontRunners](https://www.softwareadvice.com/email-marketing/) report. Only products that earn top user ratings make this list. 

Check out our [full methodology](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) for more details on how the FrontRunners report is compiled.

For more help creating a shortlist and a free, downloadable comparison chart, check out our [Ultimate Software Vendor Evaluation Guide](https://www.softwareadvice.com/resources/software-evaluation/). This guide and comparison chart will help you compare software evaluation criteria for each prospective vendor by tracking functionalities, training and support offerings, costs, and deployment options.

### Step 3: Pick the best option

Now that you have your curated shortlist, it's time to pick the best option. But how? Picking the best option means you need to try to get hands-on experience with the chosen software to ensure that it can fulfill a set of criteria before making your final choice. Here are a few things to consider before committing to a vendor:

#### Schedule a vendor demo

Vendor demos are sessions provided by the vendor to help get you familiar with the features of the product, its capabilities, and understand their pricing. Here, you have the chance to learn more about the product and ask questions to ensure that it aligns with your business needs. Be sure to ask about what is included in the price and whether technical support and training resources are available.

#### Evaluate your integration needs

Check the software’s ability to integrate with your existing systems and tools, such as email marketing software, website builder software, and project management software. A software solution with seamless integration is vital to streamlined workflows and improved data consistency across platforms. 

#### Determine customizable options

When making your final choice, it's also important to determine the level of customization the software offers to meet your specific business processes and requirements. A customizable software solution can enhance the software's relevance and effectiveness for your business. 

### Step 4: Make the most of your email marketing software

Once you’ve purchased your email marketing software, the implementation process begins. Here are some important considerations you’ll want to pay attention to during this process:

-   **Training**: Offer thorough training sessions for all users to ensure they understand how to use the software effectively. The training should cover an explanation of the software's core features, best practices, and any customizable functionalities specific to your organization. 
    
-   **Feature rollout**: Users can become overwhelmed if you roll out every performance management feature at once. Start with the most critical components, like annual performance reviews, and then, once all the bugs and hiccups are figured out, you can open up users to more functionality.
    
-   **Integration**: Map out all of the important integrations you need with your new email marketing software, then work closely with your IT personnel and vendor to ensure that everything runs smoothly.
    

“Integrations are crucial for email marketing software buyers, as many seek a comprehensive marketing solution that seamlessly connects with their existing CRM systems,” says Moore.

Check out our [five critical steps to a successful software implementation](https://www.softwareadvice.com/resources/software-implementation-plan/) for more help with this step.

## Software related to email marketing

Depending on which email marketing software you choose, you may need to supplement some features with related software systems in order to support sales, lead generation, contact management, or marketing. Some types of software that are closely related to email marketing software, but may or may not be included in your email marketing setup, include:

-   [All-in-one marketing software:](https://www.softwareadvice.com/marketing/all-in-one-comparison/) All-in-one marketing platform provides multiple digital marketing tools for businesses as part of one comprehensive package. The solution offers marketing automation, campaign management, email and social marketing, lead management, landing pages/web forms, dynamic content, and various other marketing features.
    
-   [Campaign management software:](https://www.softwareadvice.com/marketing/campaign-management-comparison/) Campaign management software enables organizations to automate the tracking, delivery, reporting, and analysis of marketing campaigns and promotions through the integration of customer data sources and the ability to parse the data through a broad range of analytic searches. 
    
-   [Contact management software](https://www.softwareadvice.com/crm/contact-management-comparison/)**:** Contact management software enables the storage, tracking, and management of contact information throughout an organization. 
    
-   [Customer relationship management (CRM) software:](https://www.softwareadvice.com/crm/) CRM software enables customer interaction, support, and relationship management. The purpose of a CRM application is to enable organizations to better manage their customers through the introduction of reliable systems, processes, and procedures. 
    
-   [Marketing automation software](https://www.softwareadvice.com/marketing/automation-comparison/)**:** Marketing automation software enables organizations to automate their marketing functions, including campaign creation, marketing workflows, and outcome analysis.
    
-   [Survey software:](https://www.softwareadvice.com/survey/) Survey software lets users design and manage electronic surveys, polls, and questionnaires for market research, measuring customer satisfaction, collecting employee feedback, and more. It helps automate designing, scheduling, publishing, and conducting surveys using various user feedback-capturing formats, including radio buttons, check boxes, drop-down menus, and free-form text fields. 
    

## More resources for your email marketing journey

-   [5 Top-Rated Email Marketing Software for Small Businesses](https://www.capterra.com/resources/email-marketing-software-for-small-businesses/)
    
-   [Email Marketing Trends: What SMBs Need To Know To Boost Campaign Performance](https://www.capterra.com/resources/email-marketing-trends/)
    
-   [A Marketing Pro’s Tips for Building a Loyal Email Audience](https://www.capterra.com/resources/email-marketing-tips/)
    
-   [5 Top-Rated Lead Management Software For Small Business](https://www.capterra.com/resources/lead-management-software-for-small-business/)
    

* * *

## About our contributors

#### Author

[Andrew Blair](https://www.softwareadvice.com/resources/author/andrew-blair/) is a content analyst at Software Advice, covering marketing, cybersecurity, and emerging technologies across industries. He leverages his technical expertise and business acumen, acquired from experience as a web developer in the eCommerce industry, to deliver data-driven insights on market and business operations, empowering businesses to embrace the right technology.

Andrew’s research and analysis are informed by more than 150,000 authentic user reviews on Software Advice and nearly 3,000 interactions between Software Advice software advisors and software buyers. Andrew also regularly analyzes market sentiment by conducting surveys of IT and marketing leaders so he can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services.

His research and data insights for small and midsize businesses have been featured in SBS Media, IT Brief Australia, and Technology Decisions media publications. Andrew’s commentary on tech trends is published in various content forms, including podcasts, videos, and written interviews. In his free time, he enjoys sports and spending time outdoors.

#### Editor

[Caroline Rousseau](https://www.softwareadvice.com/resources/author/caroline-rousseau/) is a senior content editor at Software Advice.

A former content analyst, Caroline has, for the past five years, built, written, and edited research reports about technological trends, opportunities, and challenges with an SMB audience in mind. Her content has been featured in French Tier 1 media including Le Monde, L’Express, and Le Figaro, among other publications.

Her previous experience as a graphic designer, translator, and LQA specialist in various industries converged into a skill set that allows her to create compelling content about today’s business matters. Caroline’s personal interests include literature and art and she has a passion for Albert Camus, graphic novels, and drawing.

#### Advisor

[Marty Moore](https://www.softwareadvice.com/resources/author/marty-moore/) is a senior software advisor. He joined Software Advice in 2014 as a software advisor, and he is based in Austin, TX.

As part of the software advisor team, Marty helps a wide range of industry professionals who are seeking construction, field service, CRM, and project management software. He provides a short list of personalized technology recommendations based on budget, business goals, and other specific needs.

Marty’s favorite part of being a software advisor is talking to buyers and helping them understand how software works for them and can really help their business.

* * *

### Sources

-   **Software Advice advisor call notes**: Findings are based on data from telephonic conversations that Software Advice’s advisor team had with small-to-midsize businesses seeking professional services automation tools. For this report, we analyzed phone interactions from January 1, 2023 to January 1, 2025. [Read the complete methodology](https://www.softwareadvice.com/resources/proprietary-data-research/#:~:text=Software%20Advice%E2%80%99s%20%E2%80%98Best%E2%80%99%20product%20lists%20methodologies%C2%A0). 
    
-   **Software Advice software pricing data**: Only products with publicly available pricing information and qualified software products within the category are included in the pricing analysis. [Read the complete methodology.](https://www.softwareadvice.com/resources/buyers-guide-methodologies/#:~:text=as%20a%20whole.-,Software%20Advice%20software%20pricing%20data,-Only%20products%20with)
    
-   **Software Advice reviews data**: Software Advice reviews are collected from verified users for individual software products. For this report, we analyzed reviews from the past year as of the production date. [Read the complete methodology](https://www.softwareadvice.com/resources/buyers-guide-methodologies/). 
    

## Email Marketing FAQs

-   What is the most popular email marketing software?
    
    According to our analysis of products with high market demand and reviews, [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/), [Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/), and [Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/) are the most searched products. However, each product is most popular for specific reasons, such as “best free”, “best for engagement tracking”, and so on. To find out which email marketing software is most popular, our [FrontRunners](https://www.softwareadvice.com/email-marketing/) research can help you find popular email marketing software based on our verified reviews.
    
-   What email platform is best for small business?
    
    According to our analysis, [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) was rated the most affordable email marketing tool from verified reviewers on Software Advice, making it ideal for small businesses on a budget. Omnisend’s tiered pricing gives small businesses an affordable entry but also allows them to scale as their business grows.
    
-   What is the best free email platform?
    
    According to our analysis of verified reviewers on Software Advice, [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) has the highest overall rating for the best email marketing tool with a free plan. It includes basic email marketing features, automation, and reporting for up to 500 contacts at no cost.
    
-   How much should I budget for email marketing?
    
    Budgeting for email marketing varies based on business size and needs. Small businesses might spend $7 monthly on basic, entry-level plans, while larger enterprises could invest from $1,499 for advanced features and larger contact lists. When budgeting, consider factors like campaign frequency, list size, and desired features.
    
-   Can I start email marketing for free?
    
    Yes, you can start email marketing for free. SoftwareAdvice lists over 500 email marketing products, many of which offer a free trial or forever forever-free version. Bear in mind free trials are restricted by the amount of time you can use them, and forever-free versions will have basic features suited for individuals or small teams just getting started with email marketing.
    

## Related Email Marketing Software

-   [Conversational Marketing Platform Software](https://www.softwareadvice.com/conversational-marketing/)
-   [Direct Mail Automation Software](https://www.softwareadvice.com/category/4762-direct-mail-automation/)
-   [Email Management Software](https://www.softwareadvice.com/category/3433-email-management/)
-   [Email Tracking Software](https://www.softwareadvice.com/category/4728-email-tracking/)
-   [Email Verification Tools Software](https://www.softwareadvice.com/email-verification/)
-   [Marketing Automation Software](https://www.softwareadvice.com/marketing/automation-comparison/)
-   [Push Notifications Software](https://www.softwareadvice.com/push-notifications/)
-   [SMS Marketing Software](https://www.softwareadvice.com/sms-marketing/)
-   [Social Media Management Software](https://www.softwareadvice.com/marketing/social-media-comparison/)
-   [Transactional Email Software](https://www.softwareadvice.com/transactional-email/)