Find the best Email Marketing Software

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HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing H...Read more about HubSpot Marketing Hub

Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning techn...Read more about Salesforce Marketing Cloud

Customer.io

Customer.io is the customer engagement platform that enables marketers to build their most sophisticated automated messaging campaigns. Leverage your real-time behavioral data to create personalized and relevant messages that enga...Read more about Customer.io

SendX

We’re not here to police what you send to your list. We're here for the good guys building legitimate subscriber bases — regardless of which industry you're in, including ones who get unfairly banned like cryptocurrency & blockch...Read more about SendX

Marketo Engage

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilit...Read more about Marketo Engage

Constant Contact

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong con...Read more about Constant Contact

ZeroBounce

ZeroBounce is an industry-leading email verification tool that helps companies identify invalid, outdated emails with zero effort. Clean your list of contacts by uploading your file. Get results with 99% accuracy that reduce your...Read more about ZeroBounce

emfluence Marketing Platform

emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns. Key features include email marketing, form and landing page builders, calendars, social media ...Read more about emfluence Marketing Platform

vcita

vcita is a cloud-based, all-in-one business management solution designed especially for service-based micro and small businesses. Entrepreneurs and small business owners from different industries use vcita to manage their time, mo...Read more about vcita

OneSignal

OneSignal is the market-leading customer engagement platform offering mobile push, web push, email, SMS, and in-app messages for developers and marketers, all on one platform. OneSignal offers tools such as customer journeys, A/B ...Read more about OneSignal

Marketing Optimizer

Marketing Optimizer is a marketing automation and analysis solution that helps businesses streamline processes related to a/b testing, email editing, lead management, and more from within a unified platform. The call tracking func...Read more about Marketing Optimizer

4.6 (7 reviews)

Iterable

Iterable is a marketing automation platform that provides multi-channel user engagement campaign management features based on dynamic workflows. It allows users to create segments based on criteria or activity and convert segments...Read more about Iterable

Pinpointe

PinPointe is a cloud-based email marketing tool that helps small, midsize and large enterprises across various industry verticals to create, distribute, analyze and manage their email marketing campaigns. PinPointe allows us...Read more about Pinpointe

Mission Control

Mission Control is a leading Project Management and PSA Solution that allows you to connect all your work in one place and bring teams together, anywhere. From lists to boards, to calendars and Gantt charts, organize work your way...Read more about Mission Control

4.8 (9 reviews)

MailRush.io

Send Cold Email campaigns like a pro with MailRush.io. Our Cold Email software automates your cold outreach efforts. Our email automation software includes its own email service provider and protects your sender's reputation to ...Read more about MailRush.io

Dialog Insight

Dialog Insight is a cloud-based email marketing solution that caters to businesses of all sizes across the various industry verticals. It is customizable and can be adapted to particular business needs. Dialog Insight allows ...Read more about Dialog Insight

OpenMoves

OpenMoves is a cloud-based email-marketing platform designed for small and midsize businesses. It offers campaign management, lead nurturing and analytics within a suite. OpenMoves features an automated triggered email module...Read more about OpenMoves

Winning Email

Winning Email is a cloud-based email deliverability improvement solution designed for small and midsize companies. Winning Email integrates with many popular email service providers such as MailChimp, AWeber and MadMimi. This...Read more about Winning Email

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Klaviyo

Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. The ...Read more about Klaviyo

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TriggMine

Triggmine is a cloud-based AI-powered email marketing tool for e-commerce retailers of all sizes. Key features include email automation libraries with preset workflows, email templates designed for a variety of industries, real-ti...Read more about TriggMine

4.0 (1 reviews)

Buyers Guide

Last Updated: March 16, 2023

Email marketing is one of the most popular marketing techniques around. In fact, if measured by volume alone, it’s probably the most popular marketing method of all time! So what exactly is email marketing, what does it accomplish for businesses and why is it so popular? We answer these and other questions below.

Many describe email marketing as the online version of direct mail marketing. They’re similar, since both help companies reach out to customers with their marketing message. They’re also similar because both are relatively cheap and so can be sent in large quantities. This lets companies reach larger and wider audiences with greater frequency and lower expense.

While there are some similarities, it’s not until we look at the differences between the two methods that email marketing really begins to shine. Most significantly and unlike direct mail, emails are trackable. This allows marketers to see which recipients are engaging with their content and, in some cases, how they engage with it. Mature email marketing efforts use this information to refine future marketing efforts, whether by email or other channels.

Email marketing software is the tool that businesses use to run and automate common email marketing tasks. The software is also used to measure the engagement and impact of each email marketing campaign and to help companies find better ways of segmenting their customers and audience. (While it’s theoretically possible to engage in email marketing without dedicated software, the vast majority of companies need the automation that email marketing software provides in order for it to be a profitable strategy.)

This guide will help you learn more about email marketing software systems and their range of functions. With this information you’ll be ready to make the right purchase decision and put email marketing to work for you. Here's what we'll cover:

What Is Email Marketing Software?

Common Email Marketing Software Functionality

Key Considerations

What Is Email Marketing Software?

In general, email marketing software is used to create, launch and track email campaigns to promote a company’s marketing message. It uses email as the primary vehicle for ''keeping in touch'' with leads. Its goal is to nurture the leads and keep the brand’s solution top-of-mind, until the leads are ready to convert into paying customers. These systems are designed to improve efficiency by automating the more common activities of email marketing, of which there are many. They can also provide insight into the success rate of each individual campaign. Additionally, they help companies generate and maintain more consistent messaging across all email marketing communications.

Specifically, most email marketing solutions include tools that help companies capture and segment leads, automate email delivery and track the results of email campaigns.

Common Email Marketing Software Functionality

While capabilities may vary from vendor to vendor, most email marketing programs typically include the following functionalities:

Lead capture

Captures lead information from web forms, landing pages etc.

Basic segmentation

Groups contacts or leads by shared characteristics (e.g., by demographic or household attributes, or by industry segment or past purchase history).

Email templates

Time-saving templates that can be used for frequently sent messages and requests.

Mass email delivery

Provides the means to send emails in batches to groups of contacts.

Drip (scheduled) email delivery

Automatically sends email messages over a scheduled period of time, helping keep the marketing message top of mind.

Email open rate and click-through tracking

Tracks the success of individual email campaigns by measuring the frequency with which prospects engage (open, click links etc.).

Reporting and analytics

Provides reports and dashboards to help companies measure leads, email performance, landing page performance, web activity and more.

Key Considerations

Here are a few other things to keep in mind as you evaluate email marketing products:

Consider what mediums your customers are using.

Consumers now interact with emails on multiple devices (such as mobile phones and tablets). Consider systems that optimize emails for viewing on mobile devices. If you or your customers are social media users, look for a system that allows you to incorporate social components into emails. For example, you might consider a system that includes email templates with social sharing buttons.

Decide what degree of personalization you'd like to offer.

If all you want to do is send a monthly newsletter to a large group of contacts, select any system that sends mass emails. If you'd like to automatically send emails on a pre-determined schedule, also look for drip email functionality. To send personalized emails to leads based on their interactions with your company or website (a form of drip email marketing), choose a system with strong segmentation tools and the ability to send targeted emails.

Email-Marketing-Software

Salesforce Marketing Cloud offers drag-and-drop segmentation capabilities that let users send targeted email messages based on web analytics, customer data and other interactions

Make sure your new system supports necessary integrations.

When comparing email marketing solutions, think about the other tools it'll need to communicate with. You might consider vendors that offer native integrations with customer relationship management (CRM) products, or plug-ins that connect the platform to other software. If you plan to use your mobile device to access your email marketing system, look for a vendor that offers a native or web-based mobile app. Many vendors also offer integration support and services.

Consider what you'll need in the future.

Stand-alone email marketing tools typically only track interactions related to email campaigns. However, some are offered as part of larger marketing cloud suites. Among other things, these suites include tools for:

  • Social media

  • Mobile marketing

  • Marketing automation

  • Sophisticated analytics and campaign management

If you expect your business to need these other capabilities, consider a marketing suite. Alternatively, you might look for an email marketing platform that is customizable and can integrate with other systems if you'd prefer to add capabilities over time.