Klaviyo software


83 reviews(5.0/5)
83 reviews(5.0/5)

Klaviyo is a cloud-based email marketing solution for e-commerce businesses. Key features include integration with multiple platforms, audience segmentation and performance reporting.

Klaviyo allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails. The solution offers integration with tools such as e-commerce platforms, payment processors and marketing tools that allows users to centralize data from a variety of sources.

Reporting dashboard allows users to measure performance based on metrics such as recently ordered items, refund requests, visitor activity and revenue generated by email marketing campaigns and advertising campaigns. Users can segment their customers based on their past purchases and send customized email campaigns.

Klaviyo is available as a monthly subscription with pricing that varies based on the number of contacts. Users have access to email support and a knowledge base of documents and guides.

Supported Operating System(s):
Web browser (OS agnostic)

83 Reviews of Klaviyo

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  • Shannon from Plus One Virtual Solutions. LLC

    Number of employees: 1 employee

    August 2018

    Great with Shopify

    Ease-of-use
    Functionality
    Quality
    Support
    N/A

    So far, so good. This is my first experience with an email marketing software dedicated to e-commerce clients, and it has been a good one.

    Pros

    Their setup wizard, tutorials and checklists make it super easy to get started with Klaviyo. I use the software for a client who is set up on Shopify. It was a smart move to switch to a software that specializes in e-commerce.

    Cons

    So far, it's been a pleasant experience with Klaviyo. Currently, there's nothing that I dislike.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 11-50 employees

    August 2018

    Great email marketing software for ecommerce!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I've been using Klaviyo for about 9 months now, and I absolutely love it. It helped me increase the proportion of monthly store revenue by email from 10% to 50% in under 6 months. It's easy to use, easy to integrate with Shopify, and provides awesome functionalities that any ecommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work seamlessly. They have many email templates to choose from, but you an also create your own templates easily with their template builder. No need to know how to code. Another reason to love Klaviyo is their ability to segment your audience. It's so easy to segment your audience based on their activity and interaction with your website. For example, creating segments of customers who purchased product X but didn't purchase product Y, or customers who viewed a certain product page but didn't make a purchase. By having these segments you can send very targeted emails to them, upping conversion rates. Their support is also fabulous. They're very responsive via live chat and/or email, and really take their time to help you. I've asked them so many things, and every single time I've been given tremendous support. The final reason why Klaviyo is great, is its price point. Other email marketing software such as Hubspot may have more features, but the price is unbelievably high. For a small business like ours where every penny makes a difference, we are so grateful for Klaviyo's prices.

    Cons

    I love Klaviyo, but what I wish they had is more features. Although, this makes sense because they offer everything at a lower price point than say, Hubspot. Many things are in the works though - I'm constantly in conversation with the support team, and they tell me that sophisticated features are in the works! Despite not having the most features in the email marketing world, this has never been a problem and has never deterred us from getting a lot of revenue from email marketing.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Alexandra from Elovation Design

    August 2018

    Similar to Mailchimp, Klaviyo has a drag and drop builder that is really easy to use.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Its really easy to set-up and use whether you are doing it yourself or hire a designer it won't be difficult to get something built and sent.

    Pros

    Similar to Mailchimp, Klaviyo has a drag and drop builder that is really easy to use if you are not accustomed to designing emails. I client needed me to build their email in it and I had never used it before and the time required for learning was almost non existent. If you have ever used Mailchimp, the interface is fairly similar.

    Cons

    It is not a free for all in terms of easily being able to add buttons or links on top of graphics you have designed. If you want more than one link in the email you have to split up the graphics into sections so that each section can be its own link.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Jason from Oceanside Photo & Telescope, LLC

    Number of employees: 11-50 employees

    August 2018

    Very Good Email Software

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Higher revenue than using smaller email services. Also was able to set up some email automation.

    Pros

    Klaviyo is a pretty good email automation software. They have a lot of the same functions and abilities as all of the other guys so for me it came down to price when using them. They have helped my businesses focus more on email marketing and the revenue has exploded for that part of my business ever since.

    Cons

    No matter how easy they make it seem, all email software is somewhat difficult to use and set up. I unfortunately did not have the time to set this up myself and depended on my team to do that. It did not go so well until I had to jump into that project. If you do not know what you are doing with email then this can be difficult to use. AKA, not a great tool for the first time user.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Mark from Impact Merchandising

    July 2018

    Not a bad email campaign service

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Klaviyo's software is easy to use and their pricing is fair compared to similar businesses. They can help your business grow.

    Cons

    Even though Klaviyo claims to " help growth-focused ecommerce brands drive more sales" I find their services no different than Mailchimp or Constant Contacts.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Jordan from One in Five Clothing

    Number of employees: 1 employee

    July 2018

    The best autoresponder on the market

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I've finally had confidence in my email sequences. Above all I have trust and confidence that the service is integrating correctly and the right emails are being sent out at the right times and look the right way. I'm not constantly worrying that this is being done correctly

    Pros

    It's pricing and functionality combo. It is designed the best of any email service I've seen, arranged in "flows" for a certain set of emails to automatically happen when an event is triggered. It integrates natively into several platforms including Shopify, making everything completely automated once it is set up. It is also free to use up to 250 contacts, which is quite impressive.

    Cons

    Sometimes the formatting and editing of the emails aren't quite accurate, it seems like sending tests sometimes yields different results than what is shown in the editor. This is always good practice, but could still be improved in the software. There are a few bugs in the interface that require reloading the page, but I've never lost any work I've done

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Federico from NO FILTER!

    June 2018

    The best email platform for ecommerce

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    This is the best email platform for ecommerce, you can lots of flexibility and the best reporting data I've seen in something like this. You get lots of functionalities to take the most of your emails and ecommerce.

    Cons

    Is not the cheapest option out there and I feel that the learning curve is longer than other email marketing platforms. They also could improve their syncing time with woocommerce and other platforms (which only syncs every hours).

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    June 2018

    Klaviyo allows you to do what other email softwares don't.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    There is a ton of flexibility and customizing that you can do with emails sending from Klaviyo. My favorite is all of their integrations and wonderful email drip campaigns.

    Cons

    Since you can do so much with Klaviyo, it can get a little overwhelming. But once you figure out how to use the software, it's extremely easy and powerful.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 11-50 employees

    June 2018

    Great software but expensive

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Klaviyo works really well the flows that are setup out of the box are great. The ability to create unique flows to your business can really help you target your newsletters to the right audience.

    Cons

    As of right now there are some limitations with bigcommerce which is tough since thats what we use it on. Also the pricing model on the amount of of contacts can make this software very expensive.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Fabio from Funky Christmas Jumpers Ltd.

    June 2018

    One of the best email tools for your ecommerce business

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Increased revenue Its like having another employee working for you

    Pros

    The new flow builder is a game changer for klaviyo. its so much easier to setup, modify and get stats on the flows.

    Cons

    I think the templates could be better, mailchimp is still the leader in nice templates that are visually more appealing.

    Its a bit pricey.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Amy from QLX

    May 2018

    Two great features, but at risk of being made redundant

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The email automation is simple. The cart abandonment works flawlessly (see cons). The Wordpress plugin is decent.

    Cons

    The simplicity of the email automation will soon be outgrown. It is difficult-to-impossible to duplicate campaigns and significant rework must be done. Cart abandonment is good, but only picked up if they begin to checkout. I wish it worked if they had entered the email address anywhere (ex: if they subscribed to a newsletter and then began browsing, but did not initiate checkout.) The Wordpress plugins are good, but the form options are too limited.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Liliana Andreina from Autónomo

    May 2018

    Good tool to start email marketing campaigns.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It is a good tool to get started in the development of email marketing campaigns.

    Pros

    What I like about Klaviyo is that it is easy to use we can create any type of newsletter from a basic design to a more complex one thanks to its intuitive tools. In fact we can export the html code of our design and use it wherever we want.

    Cons

    I think there are other similar systems that have better functionalities I think that they still need to improve some features and their technical support is not so good.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Connor from TruCore

    April 2018

    Easy to setup with many pre-built emails that you can use off the shelf.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The ease of use is a big help for beginners. Makes getting a return on your investment much easier than other email marketing platforms on the market.

    Cons

    The latest update is a bit confusing but luckily they have a live chat feature with customer support specialists standing by to help.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Jinnie from Feetures

    April 2018

    We made the right choice

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Easy to use! Great customer service. Very happy with our choice.

    Pros

    We love Klaviyo and have found it to be easy to use and has all the features and characteristics that we needed for less money than other similar providers.

    Cons

    Sometimes Klaviyo shuts down mid-stream or gets slow as it loads but it always saves our work so it's never a huge issue.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Elaine from Aerial Yoga Gear LLC

    March 2018

    Really expansive features, and responsive customer support

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    There is so much targetting and automation you can do from within Klaviyo. It's a great tool for segmenting list, setting up targetted campaigns.

    Cons

    It's really expensive as you amass a larger email base. It can be unwieldy with all the features and a little difficult to get the hang of.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 11-50 employees

    March 2018

    Klaviyo is a great tool to use to manage your company's CRM & email marketing.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Pros:
    Great way to see how active & engaged email leads are with its individual profile view
    Super integration with Shopify which allows setting up customized abandoned cart automated email flows

    Cons

    Reporting on campaigns & email list performance isn't as good as it could be. It's difficult to easily access performance data on list engagement

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    March 2018

    We use Klayivo to send out newsletters and special deals to our customers.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Klaviyo is very user-friendly and provides great templates. We use this for all of our campaigns and it works seamlessly even with our expansive user list.

    Cons

    The file section is in a list form. I wish it could be organized into folders to find specific items used in previous campaigns.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    February 2018

    Klaviyo is the best email marketing tool for big ecommerce businesses.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It syncs with Shopify really well so you can create customized flows based on what a person has bought. We use it for abandoned cart emails, upsells, and welcome series email.s

    Cons

    Finding the analytics that you want can sometimes be tricky. It feels a little divided between their 'lists' and individual campaigns so sometimes you have to do some digging for the numbers you want.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Daniel from The Personalization Co

    February 2018

    Klaviyo has been a great tool for email marketing and has helped me maximize ROI with email.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I have increased my order total attributed to email marketing and plan to increase it more by my continued use.

    Pros

    I love the ease of use, especially in regards to their automation features. Using their automatic email flows, I have been able to substantially increase sales on our website. And now with their new visual UI, I can actually visualize when an email will be sent and who will receive it.

    Cons

    I would like to see more ability to customize certain aspects of the emails I send. I have a very custom website and would love to add some custom fields to my contact's details and use those in my emails.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Kelly from ZigZev

    Number of employees: 1 employee

    February 2018

    Good for the startup

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Very easy to use, liked it!

    Pros

    Klaviyo is really simple to use. The interface takes some time to get used to but there's not much to it so you get the hang of it pretty quick. You can drag and drop images within the template so there's no coding required. This makes it simple for the small business that can't afford to hire a programmer.

    Cons

    As your company grows it becomes a little too basic. Other larger platforms offer many more features and a more professional/knowledgable staff to help with marketing strategy.

    There are also times when the mobile preview does not render emails properly. For example, it will show two stacked images in the previewer but when you actually send yourself a test of the email the pieces are not stacked on mobile.

    Other than that, there isn't too much that I dislike. It's just easy to grow out of.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
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