Klaviyo

RATING:

4.6

(432)

About Klaviyo

Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. The Klaviyo database integrates seamlessly with your tech stack and gives you the full story on every customer that visits—what makes them click, what makes them bounce, and what makes them buy. From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations. Customers feel seen, not targeted—which means no more ineffective batching and blasting. Over time, Klaviyo even reveals what works and what doesn’t...

Awards and Recognition

FrontRunner 2020
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Klaviyo Pricing

Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

Starting price: 

$20.00 per month

Free trial: 

Available

Free version: 

Available

Send eye-catching emails in minutes using ready-to-go templates
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Klaviyo Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Klaviyo

1 - 5 of 427 Reviews

Steve

Apparel & Fashion, 2 - 10 employees

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed April 2024

The Ultimate Email Platform that Scales with You!

User Profile

Brandon

Verified reviewer

Health, Wellness and Fitness, 1 employee

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2023

Great option if budget is no concern

Klaviyo def helped me grow my email marketing revenue and helped grow my business overall. It syncs well with many platforms, like Shopify, which makes rolling out campaigns super quick and easy.

PROS

Klaviyo was super easy to use. Platform was straightforward and easy to navigate. Customer service was always very responsive and helpful on any and every issue that I had. Findining freelancers to work on Klaviyo was also very easy.

CONS

It starts to get really expensive quite quickly as your subscribers increase. I was paying $600 a month before I cancelled my account and that is why I cancelled my account. Bento is a much better option and a much better value, which is what I use now.

Reason for choosing Klaviyo

Klaviyo offered a much more robust set of solutions compared to mailchimp but that may have changed now. It seems like the playing field has leveled out in recent times.

Reasons for switching to Klaviyo

Bento is better, cheaper, and the customer support is superb.

Finn

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2023

More Than Just Emails...

PROS

Klaviyo provides a huge tech stack for e-com merchants underneath one umbrella - Email Campaigns, Flow Automations, Targeted Pop-ups, Customer Data Management and more. This reduces the need to duct-tape other tools together and helps deliver a more holistic experience for both the operator & consumers.

CONS

SMS is a huge brand opportunity for many clients and can drive a high ROI. However, credits for brands outside of the US are on average 2x more expensive which does erode the return. If Klaviyo could find a way to standardise/stablise credit costs between countries, more merchants outside of the US might uptake vs other competitor brands.

Reason for choosing Klaviyo

Klaviyo seemed to have slightly better capability + an extensive library of partner integrations.

Elizabeth

Luxury Goods & Jewelry, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2024

Great Email Marketing Platform

Klaviyo is an easy platform to use and it allows us to design custom templates. The drag and drop option is great. Also the customer service team always responds quickly and helps with any issues we may come cross.

PROS

Great email marketing platform for beginners.

CONS

A con would be the high price for a small business.

Dayle

Consumer Goods, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed December 2019

Great product... with problems.

Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin was displaying on peoples websites, and to the fact that their plugin slowed customers websites down drastically. The reply I received a couple of days later was: "Unfortunately we do not update our plugin very often - but our team will get around to it eventually." This was 2 years ago, and the plugin still has not been corrected. So it still produces errors, and still slows peoples websites down.

PROS

Klaviyo is extremely easy to setup, especially compared to its competitors. You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly. Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer. You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!

CONS

Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot! Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code. If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder). The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin. There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.

Reason for choosing Klaviyo

I made the switch from MailChimp to Klaviyo after a trial basis of Klaviyo and finding there is more I was able to do and accomplish. However, I later reverted back to using MailChimp as I did not want the errors on my pages that Klaviyo provides, and I did not want to radically decrease the loads speed of pages for my customers. People lose interest quick while waiting for a page to load, page load speeds mean EVERYTHING! So the choice I had was less email features or lose customers. I chose less email features.

Reasons for switching to Klaviyo

I signed up to Klaviyo as a trial to experience another software other than my current software. So I had some sort of comparison, and to see if there were any additional features. Which I can confirm there are a lot more options, features, and ease of use with Klaviyo.