Klaviyo is a cloud-based email marketing solution for e-commerce businesses. Key features include integration with multiple platforms, audience segmentation and performance reporting.

Klaviyo allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails. The solution offers integration with tools such as e-commerce platforms, payment processors and marketing tools that allows users to centralize data from a variety of sources.

Reporting dashboard allows users to measure performance based on metrics such as recently ordered items, refund requests, visitor activity and revenue generated by email marketing campaigns and advertising campaigns. Users can segment their customers based on their past purchases and send customized email campaigns.

Klaviyo is available as a monthly subscription with pricing that varies based on the number of contacts. Users have access to email support and a knowledge base of documents and guides.

Email template editor
Email template editor

Email template editor

Flow creation

Flow creation

Best practices

Best practices

Dashboard

Dashboard

Supported Operating System(s):

Web browser (OS agnostic)



90 Reviews of Klaviyo

Overall rating

5.0 / 5 stars

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Verified Reviewer

Number of employees:  1 employee

Ease-of-use

Value for money

Functionality

October 2018

Best Email marketing Tool

Pros

I like the email follow up sequence in the backend with Thank you email that sends automatically to customers also I like the pop-up that appears when a customer wants to close my website.

Cons

I don't have negative to say about this Amazing tool I just love this amazing piece of software

Review Source: Capterra

Geoffrey from Sabbatical

Number of employees:  2-10 employees

Ease-of-use

Functionality

October 2018

excellent value for small marketing team

Pros

I helped a small team come up with new marketing campaign flows and improve existing ones for their email campaigns by working with them on content and design layout. They saw big improvements in customer win-backs, so I can't rate this product high enough.

Cons

I have carpal tunnel, so having to point and click around with the mouse is painful, but it must be done.

Review Source: Capterra

Kara from No Small Plan LLC

Industry:  E-commerce

Number of employees:  2-10 employees

Ease-of-use

Value for money

Functionality

October 2018

Relatively easy email marketing automation for e-commerce

Pros

Once you figure out how to set up your core email templates (which isn't a no-brainer nor is it particularly difficult), it is really easy to create new email newsletters and drip campaigns and monitor analytics. Klaviyo easily integrates with Shopify which allows you to measure ROI of email on your e-commerce business.

Cons

I fumbled around a bit setting up the original email templates and figuring out how to format the automatic trigger emails in Shopify through Klaviyo. Definitely allow yourself some time for that.

Review Source
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Functionality

October 2018

Great for organizing promotions

Pros

Simple to use. I started using the program with no training.

Cons

I doesn't easily explain how they got some of the stats they present.

Review Source: Capterra
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Verified Reviewer

Number of employees:  2-10 employees

Ease-of-use

Functionality

October 2018

Seems great, but not user friendly

Pros

- Lots of options to learn how to use
- Lots of templates

Cons

- Not very user friendly
- Did not know where to start or how to apply to my store/campaign

Review Source: Capterra
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Verified Reviewer

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

A great email marketing suite

I used Klaviyo with a Shopify integration to create custom design css templates for abandoned carts, order confirmation, delivery confirmation and more. The full Klaviyo suite itself is much more powerful and can be used instead of Mailchimp for a complete direct email marketing solution.

Pros

A powerful direct email marketing toolset with tracking, analytics, segments, feeds, and discount codes.

Cons

The WYSIWYG editor for email templates could use some fine tuning.

Review Source: Capterra
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Verified Reviewer

Number of employees:  1 employee

Ease-of-use

Functionality

September 2018

Ideal for ecommerce businesses

The main benefit is the increased revenue for businesses that use Klaviyo. Most of my ecommerce clients use this and this helps me with creating better facebook audiences.

Pros

I like the segmentation features. You can create lists of people who bought 2+ times, people who bought goods worth $100 or more. Also you can sync these lists with facebook audiences and this makes retargeting more powerful.

Cons

I don't like the email templates of Klaviyo. And as a software, it might be a little hard for beginners.

Review Source: Capterra

Federico from NO FILTER!

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

The best email service out there for ecommerce

Not so easy to start using it but it's worth it.

Pros

The level of segmentation and automation that you can get with this is the best out there. Segmentation is the key in marketing and in emails in crucial. You can segment even by products purchases, quantities or frequency. Simply awesome!

Cons

The price. It cost almost twice or more than Mailchimp for example, but if segmentation is important to you, it is worth it.

Review Source: Capterra

Shannon from Plus One Virtual Solutions. LLC

Number of employees:  1 employee

Ease-of-use

Functionality

August 2018

Great with Shopify

So far, so good. This is my first experience with an email marketing software dedicated to e-commerce clients, and it has been a good one.

Pros

Their setup wizard, tutorials and checklists make it super easy to get started with Klaviyo. I use the software for a client who is set up on Shopify. It was a smart move to switch to a software that specializes in e-commerce.

Cons

So far, it's been a pleasant experience with Klaviyo. Currently, there's nothing that I dislike.

Review Source: Capterra
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Great email marketing software for ecommerce!

Pros

I've been using Klaviyo for about 9 months now, and I absolutely love it. It helped me increase the proportion of monthly store revenue by email from 10% to 50% in under 6 months. It's easy to use, easy to integrate with Shopify, and provides awesome functionalities that any ecommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work seamlessly. They have many email templates to choose from, but you an also create your own templates easily with their template builder. No need to know how to code. Another reason to love Klaviyo is their ability to segment your audience. It's so easy to segment your audience based on their activity and interaction with your website. For example, creating segments of customers who purchased product X but didn't purchase product Y, or customers who viewed a certain product page but didn't make a purchase. By having these segments you can send very targeted emails to them, upping conversion rates. Their support is also fabulous. They're very responsive via live chat and/or email, and really take their time to help you. I've asked them so many things, and every single time I've been given tremendous support. The final reason why Klaviyo is great, is its price point. Other email marketing software such as Hubspot may have more features, but the price is unbelievably high. For a small business like ours where every penny makes a difference, we are so grateful for Klaviyo's prices.

Cons

I love Klaviyo, but what I wish they had is more features. Although, this makes sense because they offer everything at a lower price point than say, Hubspot. Many things are in the works though - I'm constantly in conversation with the support team, and they tell me that sophisticated features are in the works! Despite not having the most features in the email marketing world, this has never been a problem and has never deterred us from getting a lot of revenue from email marketing.

Review Source: Capterra

Alexandra from Elovation Design

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Similar to Mailchimp, Klaviyo has a drag and drop builder that is really easy to use.

Its really easy to set-up and use whether you are doing it yourself or hire a designer it won't be difficult to get something built and sent.

Pros

Similar to Mailchimp, Klaviyo has a drag and drop builder that is really easy to use if you are not accustomed to designing emails. I client needed me to build their email in it and I had never used it before and the time required for learning was almost non existent. If you have ever used Mailchimp, the interface is fairly similar.

Cons

It is not a free for all in terms of easily being able to add buttons or links on top of graphics you have designed. If you want more than one link in the email you have to split up the graphics into sections so that each section can be its own link.

Review Source: Capterra

Jason from Oceanside Photo & Telescope, LLC

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Very Good Email Software

Higher revenue than using smaller email services. Also was able to set up some email automation.

Pros

Klaviyo is a pretty good email automation software. They have a lot of the same functions and abilities as all of the other guys so for me it came down to price when using them. They have helped my businesses focus more on email marketing and the revenue has exploded for that part of my business ever since.

Cons

No matter how easy they make it seem, all email software is somewhat difficult to use and set up. I unfortunately did not have the time to set this up myself and depended on my team to do that. It did not go so well until I had to jump into that project. If you do not know what you are doing with email then this can be difficult to use. AKA, not a great tool for the first time user.

Review Source: Capterra

Mark from Impact Merchandising

Ease-of-use

Value for money

Customer support

Functionality

July 2018

Not a bad email campaign service

Pros

Klaviyo's software is easy to use and their pricing is fair compared to similar businesses. They can help your business grow.

Cons

Even though Klaviyo claims to " help growth-focused ecommerce brands drive more sales" I find their services no different than Mailchimp or Constant Contacts.

Review Source: Capterra

Jordan from One in Five Clothing

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

July 2018

The best autoresponder on the market

I've finally had confidence in my email sequences. Above all I have trust and confidence that the service is integrating correctly and the right emails are being sent out at the right times and look the right way. I'm not constantly worrying that this is being done correctly

Pros

It's pricing and functionality combo. It is designed the best of any email service I've seen, arranged in "flows" for a certain set of emails to automatically happen when an event is triggered. It integrates natively into several platforms including Shopify, making everything completely automated once it is set up. It is also free to use up to 250 contacts, which is quite impressive.

Cons

Sometimes the formatting and editing of the emails aren't quite accurate, it seems like sending tests sometimes yields different results than what is shown in the editor. This is always good practice, but could still be improved in the software. There are a few bugs in the interface that require reloading the page, but I've never lost any work I've done

Review Source: Capterra
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Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

June 2018

Klaviyo allows you to do what other email softwares don't.

Pros

There is a ton of flexibility and customizing that you can do with emails sending from Klaviyo. My favorite is all of their integrations and wonderful email drip campaigns.

Cons

Since you can do so much with Klaviyo, it can get a little overwhelming. But once you figure out how to use the software, it's extremely easy and powerful.

Review Source: Capterra
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

June 2018

Great software but expensive

Pros

Klaviyo works really well the flows that are setup out of the box are great. The ability to create unique flows to your business can really help you target your newsletters to the right audience.

Cons

As of right now there are some limitations with bigcommerce which is tough since thats what we use it on. Also the pricing model on the amount of of contacts can make this software very expensive.

Review Source: Capterra

Fabio from Funky Christmas Jumpers Ltd.

Ease-of-use

Value for money

Customer support

Functionality

June 2018

One of the best email tools for your ecommerce business

Increased revenue Its like having another employee working for you

Pros

The new flow builder is a game changer for klaviyo. its so much easier to setup, modify and get stats on the flows.

Cons

I think the templates could be better, mailchimp is still the leader in nice templates that are visually more appealing.

Its a bit pricey.

Review Source: Capterra

Amy from QLX

Ease-of-use

Value for money

Customer support

Functionality

May 2018

Two great features, but at risk of being made redundant

Pros

The email automation is simple. The cart abandonment works flawlessly (see cons). The Wordpress plugin is decent.

Cons

The simplicity of the email automation will soon be outgrown. It is difficult-to-impossible to duplicate campaigns and significant rework must be done. Cart abandonment is good, but only picked up if they begin to checkout. I wish it worked if they had entered the email address anywhere (ex: if they subscribed to a newsletter and then began browsing, but did not initiate checkout.) The Wordpress plugins are good, but the form options are too limited.

Review Source: Capterra

Liliana Andreina from Autónomo

Ease-of-use

Value for money

Customer support

Functionality

May 2018

Good tool to start email marketing campaigns.

It is a good tool to get started in the development of email marketing campaigns.

Pros

What I like about Klaviyo is that it is easy to use we can create any type of newsletter from a basic design to a more complex one thanks to its intuitive tools. In fact we can export the html code of our design and use it wherever we want.

Cons

I think there are other similar systems that have better functionalities I think that they still need to improve some features and their technical support is not so good.

Review Source: Capterra

Connor from TruCore

Ease-of-use

Value for money

Customer support

Functionality

April 2018

Easy to setup with many pre-built emails that you can use off the shelf.

Pros

The ease of use is a big help for beginners. Makes getting a return on your investment much easier than other email marketing platforms on the market.

Cons

The latest update is a bit confusing but luckily they have a live chat feature with customer support specialists standing by to help.

Review Source: Capterra

Displaying 1 - 20 of 90 reviews