Klaviyo is a cloud-based email marketing solution for e-commerce businesses. Key features include integration with multiple platforms, audience segmentation and performance reporting.

Klaviyo allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails. The solution offers integration with tools such as e-commerce platforms, payment processors and marketing tools that allows users to centralize data from a variety of sources.

Reporting dashboard allows users to measure performance based on metrics such as recently ordered items, refund requests, visitor activity and revenue generated by email marketing campaigns and advertising campaigns. Users can segment their customers based on their past purchases and send customized email campaigns.

Klaviyo is available as a monthly subscription with pricing that varies based on the number of contacts. Users have access to email support and a knowledge base of documents and guides.



109 Reviews of Klaviyo

Overall rating

4.76 / 5 stars

Filters:

Showing 1 - 20 of 109 reviews

January 2019

Gab from Gap

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

5 of 5

January 2019

Great Market Research

Pros

Great tool to get a better understanding of your market and how to increase traffic.

Cons

May not be for all sizes of companies. I would learn more about what your goals are before purchasing the service.

January 2019

Ty from Premier Learning Solutions

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

Simple but powerful!

Pros

The user interface is dummy proof and their list segmentation is top-notch when compared to others out there.

Cons

It's a bit expensive but you DO get what you pay for - superior results.

January 2019

Melissa from Honeybee Gardens

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

January 2019

Better than Constant Contact

Tried it on a whim and wound up loving it. Our sales actually grew measurably as a result of using Klaviyo

Pros

You can do so much more with this platform. The templates are more exciting and way less cookie cutter. Segmenting options are endless.

Cons

I feel like I need to take a class to get everything out of this platform. Seriously. It’s frustratung. I feel like I’m only using 50% of its potential. There are resources where you can look up info, and they’re mostly good. But I feel this was designed by a developer who forgot the rest of the world does not have his knowledge.

January 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

Awesome email marketing tool

great team to work with for support, easy to build email marketing campaigns with HTML or designs, very highly recommend.

Pros

Really easy to use, great price point and functionality for a provider.

Cons

none, excellent software very easy to use and highly recommend.

January 2019

Kevin S. from Badgley Mischka Home

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

January 2019

Strong e-commerce action when immediate deployment is needed

As a digital marketer, Klaviyo's e-commerce ability is an invaluable time save. Establishing the nuts and bolts of the system is painless and consistent. Creating and maintaining on brand, elevated content is a challenge with the current template system.

Pros

Klaviyo seems to have been built for Shopify stores, so integration is incredibly fast with extensive features. Abandoned cart emails, welcome flows, newsletters, this is all auto-generated from templates nearly instantaneously. Functionality, reporting and delivery are all A+. Drag and drop is easy to use although not the most attractive email builder I've seen.

Cons

"Custom" templates are block creations which are very unappealing, but provided templates are very assertive in their look, meaning it might not translate well across brands. The email copy is subject to limitations from the template, and not the other way around.

There is no landing page builder, which is a shame.

January 2019

Ishan from Get Beyond Limits

Company Size: 2-10 employees

Review Source


Ease-of-use

5 of 5

Functionality

5 of 5

January 2019

Gets the job done

Pros

- Provides several templates for all kinds of emails.

- Easy procedures to send email

- Emails are responsive ie mobile optimised

- Good UI

- Option to edit email via HTML makes it more comvenient

- The platform has the option of a by default unsubscribe footer of emails.

Cons

- Sometimes the format of the email breaks hence the entire email template has to be made again. This is the only con I encountered.

January 2019

Justin from Six Shooter Group

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

2 of 5

Customer support

5 of 5

Functionality

3 of 5

January 2019

Expensive

Pros

Software is fairly easy to work with and has some functions for the beginner that make it so awesome when someone needs to get started the right way.

Cons

Software is expensive and to me seems like a product that is on the upper end of this software type. If there was a way to bring down the price of this type of software, including Klaviyo, it would be better for more people.

January 2019

cindy from RunningSkirts

Company Size: 2-10 employees

Review Source


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

Upgraded from Mail Chimp

This was a natural transition for our small ecommerce business from constant contact and mail chimp.

Pros

Love the ease of interface with shopify
Easy to build lists & segment based on customer behavior
Great responsive templates
Love the shopify products plug in

Cons

This software has a heftier price tag than others like constant contact or mailchimp, but the pros justify the extra expense.

January 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

January 2019

Great email marketing platform for ecommerce clients

Pros

We have been using Klaviyo for our BigCommerce and Magento clients now for quite awhile and appreciate all of the syncing that takes place between the emails and capturing the sale. It's great to see the trends and what emails brought in most revenue. Getting the platforms to sync takes a little bit of time, but then Klaviyo sets up email drip campaigns for you to customize as well.

Cons

Doing customization of the email drip campaigns takes a ton of time and it's tough to ensure that it's all set up properly. We wish we had a rep to work with because the customer service takes entirely too long when you have to send an email and wait for a response. There is a three hour time difference so we lose out on using the chat feature sometimes too.

January 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

Must have if you use shopify

Pros

Great with shopify, easily setup workflows, email blasts and new segments for your shopify customers. You can easily market to abandon cart, or customers that have not visited in a while.

Cons

I don't have any cons for Klaviyo, it is reasonable priced, has a free trial and has all the features I need for managing my shopify customer base.

December 2018

Anonymous

Verified Reviewer

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Functionality

5 of 5

December 2018

A Good Alternative For Email Marketing

Pros

I was recently introduced to Klaviyo when working with a new client, and I have to say so far I am liking it. It can be a difficult to learn at first, but once I got a hold of it, I am starting to enjoy using it. It seems to be a lot less difficult to use than Mailchimp which is great. The analytics they provide also seem to be much more in depth than other companies that provide similar services.

Cons

The pricing to me is a bit off. If you have a large user base to market to, you will be paying a lot for the premium versions of Klaviyo. It doesn't seem as cost effective as Mailchimp or other competitors, which could be a problem for companies with tighter budgets.

December 2018

Andre from Mondetta Clothing

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

December 2018

Our move to Klaviyo

I totally recommended. It is an affordable marketing tool that could move your business to a different perspective for your clients.

Pros

It is really intuitive and integrated with our eCommerce platform. The synergy between Klaviyo and our sales is the deal breaker for increase our sales via marketing channels.

Cons

So far, there is nothing that I don't like. The integration is working well and we are just 6 month using it.

December 2018

tomer from Naturalhealthbag

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

the best email marketing tool

great service, great people to work with

Pros

We are using to connect our website subscribers into a series of emails that will lead them to purchase, we also us them for one time personalized campaigns to send emails and to drive more sales to our store

Cons

their emails always going to inbox which is very rare in the industry

December 2018

Jake from HOH

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

LOVE Klaviyo!!!

Pros

This software is honestly the BEST when it comes to ecommerce email marketing. They not only allow you to create flows quickly, but it's extremely easy to create campaigns as well!

Cons

I honestly don't really have many dislikes other than it's very difficult to make changes on mobile.

December 2018

Mike from Freshly Picked

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Customer support

3 of 5

Functionality

5 of 5

December 2018

Easy Yet Powerful

Pros

Klaviyo is extremely intuitive and has a simple interface. I was an interim email manager and had to learn quickly, and I felt that Klaviyo was the perfect tool to easily setup flows/automations.

Cons

Exporting customer segments and reports seem to take longer than expected. Depending on the size of the export, it can take hours to completely export. Comparing campaign performance is limited, so reliance on spreadsheets is still necessary.

December 2018

Rob from Network of Executive Women

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

3 of 5

Functionality

4 of 5

December 2018

Good email automation for the money

Pros

Easy to set up campaigns, flows and multiple subject lines. Good metrics.

Cons

Seems inflexible -- you have to adjust your automation to fit them instead of the other way around. Do not care for the template setup. HTML is the way to go here.

November 2018

Daniel from Utzy Naturals

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

The BEST Email Software

Love Klaviyo. I switched from GetResponse and it is 100x better! Easily integrates with Shopify, my ecommerce website platform. I get all of the analytics that I need. It also has a visual workflow editor, super simple to use.

Pros

Easy to use. Integrates easily with Shopify. Beautiful templates.

Cons

The only "con" that Klaviyo has is that it has a profile-based system. Customers don't live on lists, they live as saved profiles. This isn't a bad thing, it's just different. I've had to do a little extra finagling to get things to work smoothly.

November 2018

Dagmara from Coachify

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

November 2018

A good tool to measure your marketing ROI

Very good!

Pros

It reminds me of Google Analytics and I love it! Easy to nagivate, clean design, all necesary information in one dashboard. I specifically enjoy the segments section.
Marketing automation is pretty impressive too. I tested out different conditions and actions to build flows of subscriers and it worked well.

Cons

I found it difficult to set up...so I had to ask for a help in doing it. I know it's not the worst thing in the world, but I like to get it started fast so I wish their customer support was more effective.

November 2018

Maria Rosario from Simply Earth

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

November 2018

Email marketing made easier.

Pros

We use this for email marketing and newsletter to our influencers. Flows are easy to setup and ready to use templates. I feel like an expert when using this. It communicates with Typeform and pulls out influencers data input.

Cons

Interface is not user friendly at first but once you get the hang of it, you'll be fine.

October 2018

Anonymous

Verified Reviewer

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

5 of 5

October 2018

Best Email marketing Tool

Pros

I like the email follow up sequence in the backend with Thank you email that sends automatically to customers also I like the pop-up that appears when a customer wants to close my website.

Cons

I don't have negative to say about this Amazing tool I just love this amazing piece of software