Klaviyo Software


 

Klaviyo is a cloud-based email marketing solution for e-commerce businesses. Key features include integration with multiple platforms, audience segmentation and performance reporting.

Klaviyo allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails. The solution offers integration with tools such as e-commerce platforms, payment processors and marketing tools that allows users to centralize data from a variety of sources.

Reporting dashboard allows users to measure performance based on metrics such as recently ordered items, refund requests, visitor activity and revenue generated by email marketing campaigns and advertising campaigns. Users can segment their customers based on their past purchases and send customized email campaigns.

Klaviyo is available as a monthly subscription with pricing that varies based on the number of contacts. Users have access to email support and a knowledge base of documents and guides.

 

Klaviyo - Email template editor
 
  • Klaviyo - Email template editor
    Email template editor
  • Klaviyo - Flow creation
    Flow creation
  • Klaviyo - Best practices
    Best practices
  • Klaviyo - Dashboard
    Dashboard
Supported Operating System(s):
Web browser (OS agnostic)

78 Reviews of Klaviyo

 

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Software Advice Reviews (1)
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Showing 1-1 of 1

Fortuna from It Really Works Vitamins
Specialty: E-commerce
Number of employees: 1 employee Employees number: 1 employee

August 2017

August 2017

Excellent capability but complicated to use

Ease-of-use

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I also had to make a real fuss to get a human being to help, I had to insist on a team member calling me to guide me through the steps as I was having so much difficulty in getting my issue sorted!

Pros

Klaviyo carefully segments mailing list subscribers and allows you to market directly to people according to their behaviour

Cons

very complicated! unlike shopify or mialchimp there is no live chat and so you cannot quickly get the answer you need. You have to email them, wait for a response. If like me, you're not exactly a technophile, you will find it extremely difficult to navigate the support documents and fix your support issue. I also had

Review Source
 
 
 
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Jordan from One in Five Clothing
Number of employees: 1 employee Employees number: 1 employee

July 2018

July 2018

The best autoresponder on the market

Ease-of-use

Functionality

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Value for Money

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I've finally had confidence in my email sequences. Above all I have trust and confidence that the service is integrating correctly and the right emails are being sent out at the right times and look the right way. I'm not constantly worrying that this is being done correctly

Pros

It's pricing and functionality combo. It is designed the best of any email service I've seen, arranged in "flows" for a certain set of emails to automatically happen when an event is triggered. It integrates natively into several platforms including Shopify, making everything completely automated once it is set up. It is also free to use up to 250 contacts, which is quite impressive.

Cons

Sometimes the formatting and editing of the emails aren't quite accurate, it seems like sending tests sometimes yields different results than what is shown in the editor. This is always good practice, but could still be improved in the software. There are a few bugs in the interface that require reloading the page, but I've never lost any work I've done

Review Source: Capterra
 

Federico from NO FILTER!

June 2018

June 2018

The best email platform for ecommerce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Pros

This is the best email platform for ecommerce, you can lots of flexibility and the best reporting data I've seen in something like this. You get lots of functionalities to take the most of your emails and ecommerce.

Cons

Is not the cheapest option out there and I feel that the learning curve is longer than other email marketing platforms. They also could improve their syncing time with woocommerce and other platforms (which only syncs every hours).

Review Source: Capterra
 


June 2018

June 2018

Klaviyo allows you to do what other email softwares don't.

Ease-of-use

Functionality

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Customer Support

Value for Money

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Pros

There is a ton of flexibility and customizing that you can do with emails sending from Klaviyo. My favorite is all of their integrations and wonderful email drip campaigns.

Cons

Since you can do so much with Klaviyo, it can get a little overwhelming. But once you figure out how to use the software, it's extremely easy and powerful.

Review Source: Capterra
 


June 2018

June 2018

Great software but expensive

Ease-of-use

Functionality

Product Quality

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Pros

Klaviyo works really well the flows that are setup out of the box are great. The ability to create unique flows to your business can really help you target your newsletters to the right audience.

Cons

As of right now there are some limitations with bigcommerce which is tough since thats what we use it on. Also the pricing model on the amount of of contacts can make this software very expensive.

Review Source: Capterra
 

Fabio from Funky Christmas Jumpers Ltd.

June 2018

June 2018

One of the best email tools for your ecommerce business

Ease-of-use

Functionality

Product Quality

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Value for Money

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Increased revenue
Its like having another employee working for you

Pros

The new flow builder is a game changer for klaviyo. its so much easier to setup, modify and get stats on the flows.

Cons

I think the templates could be better, mailchimp is still the leader in nice templates that are visually more appealing.

Its a bit pricey.

Review Source: Capterra
 

Amy from QLX

May 2018

May 2018

Two great features, but at risk of being made redundant

Ease-of-use

Functionality

Product Quality

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Value for Money

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Pros

The email automation is simple. The cart abandonment works flawlessly (see cons). The Wordpress plugin is decent.

Cons

The simplicity of the email automation will soon be outgrown. It is difficult-to-impossible to duplicate campaigns and significant rework must be done. Cart abandonment is good, but only picked up if they begin to checkout. I wish it worked if they had entered the email address anywhere (ex: if they subscribed to a newsletter and then began browsing, but did not initiate checkout.) The Wordpress plugins are good, but the form options are too limited.

Review Source: Capterra
 

Liliana Andreina from Autónomo

May 2018

May 2018

Good tool to start email marketing campaigns.

Ease-of-use

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It is a good tool to get started in the development of email marketing campaigns.

Pros

What I like about Klaviyo is that it is easy to use we can create any type of newsletter from a basic design to a more complex one thanks to its intuitive tools. In fact we can export the html code of our design and use it wherever we want.

Cons

I think there are other similar systems that have better functionalities I think that they still need to improve some features and their technical support is not so good.

Review Source: Capterra
 

Connor from TruCore

April 2018

April 2018

Easy to setup with many pre-built emails that you can use off the shelf.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Pros

The ease of use is a big help for beginners. Makes getting a return on your investment much easier than other email marketing platforms on the market.

Cons

The latest update is a bit confusing but luckily they have a live chat feature with customer support specialists standing by to help.

Review Source: Capterra
 

Jinnie from Feetures

April 2018

April 2018

We made the right choice

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Easy to use! Great customer service. Very happy with our choice.

Pros

We love Klaviyo and have found it to be easy to use and has all the features and characteristics that we needed for less money than other similar providers.

Cons

Sometimes Klaviyo shuts down mid-stream or gets slow as it loads but it always saves our work so it's never a huge issue.

Review Source: Capterra
 

Elaine from Aerial Yoga Gear LLC

March 2018

March 2018

Really expansive features, and responsive customer support

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Pros

There is so much targetting and automation you can do from within Klaviyo. It's a great tool for segmenting list, setting up targetted campaigns.

Cons

It's really expensive as you amass a larger email base. It can be unwieldy with all the features and a little difficult to get the hang of.

Review Source: Capterra
 


March 2018

March 2018

Klaviyo is a great tool to use to manage your company's CRM & email marketing.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Pros

Pros:
Great way to see how active & engaged email leads are with its individual profile view
Super integration with Shopify which allows setting up customized abandoned cart automated email flows

Cons

Reporting on campaigns & email list performance isn't as good as it could be. It's difficult to easily access performance data on list engagement

Review Source: Capterra
 


March 2018

March 2018

We use Klayivo to send out newsletters and special deals to our customers.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Pros

Klaviyo is very user-friendly and provides great templates. We use this for all of our campaigns and it works seamlessly even with our expansive user list.

Cons

The file section is in a list form. I wish it could be organized into folders to find specific items used in previous campaigns.

Review Source: Capterra
 


February 2018

February 2018

Klaviyo is the best email marketing tool for big ecommerce businesses.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Pros

It syncs with Shopify really well so you can create customized flows based on what a person has bought. We use it for abandoned cart emails, upsells, and welcome series email.s

Cons

Finding the analytics that you want can sometimes be tricky. It feels a little divided between their 'lists' and individual campaigns so sometimes you have to do some digging for the numbers you want.

Review Source: Capterra
 

Daniel from The Personalization Co

February 2018

February 2018

Klaviyo has been a great tool for email marketing and has helped me maximize ROI with email.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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I have increased my order total attributed to email marketing and plan to increase it more by my continued use.

Pros

I love the ease of use, especially in regards to their automation features. Using their automatic email flows, I have been able to substantially increase sales on our website. And now with their new visual UI, I can actually visualize when an email will be sent and who will receive it.

Cons

I would like to see more ability to customize certain aspects of the emails I send. I have a very custom website and would love to add some custom fields to my contact's details and use those in my emails.

Review Source: Capterra
 

Kelly from ZigZev
Number of employees: 1 employee Employees number: 1 employee

February 2018

February 2018

Good for the startup

Ease-of-use

Functionality

Product Quality

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Very easy to use, liked it!

Pros

Klaviyo is really simple to use. The interface takes some time to get used to but there's not much to it so you get the hang of it pretty quick. You can drag and drop images within the template so there's no coding required. This makes it simple for the small business that can't afford to hire a programmer.

Cons

As your company grows it becomes a little too basic. Other larger platforms offer many more features and a more professional/knowledgable staff to help with marketing strategy.

There are also times when the mobile preview does not render emails properly. For example, it will show two stacked images in the previewer but when you actually send yourself a test of the email the pieces are not stacked on mobile.

Other than that, there isn't too much that I dislike. It's just easy to grow out of.

Review Source: Capterra
 

Kelly from Jackpot Candles

January 2018

January 2018

Basic at best

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It was good in the beginning but it is not a software that I would stick with long term

Pros

Klaviyo is great for the most basic newsletters. It is easy to use without a lot of bells and whistles so there is no confusion in creating a basic layout. It offers a few nice addons but I believe they come at a premium.

Cons

There seem to be a few significant issues with Klaviyo. One major issue I was having was with my sends going into the spam folder for no reason but only for Yahoo subscribers. I contacted customer service about this issue several times and nothing was ever resloved. I'm glad that Yahoo subscribers were just a small portion of my audience.

Review Source: Capterra
 

Nick from Horse 'O Peace Ranch
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2017

December 2017

Can't rave about this company and product enough!!!

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Increased my income/revenue drastically!

Pros

The integration is almost flawless. And where they may lack in an area they are very quick to help out and increase in areas you bring up. They are VERY focused on what the customer needs and wants. The Customer service is top notch and the help files are surprisingly helpful. They have clearly put a lot of effort into this aspect of the company. Great Job Guys!

Cons

Would love to see some of the same integrations that you see with other platforms brought across to the rest. Ex: Generating custom coupon codes like shopify.

Review Source: Capterra
 


November 2017

November 2017

Nice features, difficult to use.

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Pros

Their level of triggered email sophistication is truly impressive. We made the switch from mailchimp entirely due to this feature.

Cons

Formatting was kind of a hassle. In a space where almost every provider has crisp, clean, easy to use design template features, it's a little frustrating to waste time struggling through a new more difficult design process.

Review Source: Capterra
 

Ryan from Ryan Turner
Number of employees: 2-10 employees Employees number: 2-10 employees

July 2017

July 2017

Great product! Easily made my investment back within a couple of days

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Functionality

Product Quality

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Increased lifetime customer value

Pros

Without a doubt the most advance email platform for Shopify. Unrivaled in the market - the automation is really excellent and deliverability so far has been great!

Cons

Only been using it for 3 weeks, so no cons to report so far. Everything seems very well designed to help you get the most out of the too.

Review Source: Capterra
 

Kristen from Propel
Number of employees: 201-500 employees Employees number: 201-500 employees

July 2017

July 2017

Klaviyo is a basic drag and drop platform that allows me to create emails for my email campaigns

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able to easily create html emails

Pros

I like the ability to create and clone email templates, the HTML export function, the centralized access, I like a lot of the customizations

Cons

It often glitches and freezes, for example will freeze and time out when you try to login. The platform sometimes creates funky code

Review Source: Capterra