Klaviyo is a cloud-based email marketing solution for e-commerce businesses. Key features include integration with multiple platforms, audience segmentation and performance reporting.
Klaviyo allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails. The solution offers integration with tools such as e-commerce platforms, payment processors and marketing tools that allows users to centralize data from a variety of sources.
Reporting dashboard allows users to measure performance based on metrics such as recently ordered items, refund requests, visitor activity and revenue generated by email marketing campaigns and advertising campaigns. Users can segment their customers based on their past purchases and send customized email campaigns.
Klaviyo is available as a monthly subscription with pricing that varies based on the number of contacts. Users have access to email support and a knowledge base of documents and guides.
Fortuna from It Really Works Vitamins
Employees number: 1 employee
I also had to make a real fuss to get a human being to help, I had to insist on a team member calling me to guide me through the steps as I was having so much difficulty in getting my issue sorted!
Klaviyo carefully segments mailing list subscribers and allows you to market directly to people according to their behaviour
very complicated! unlike shopify or mialchimp there is no live chat and so you cannot quickly get the answer you need. You have to email them, wait for a response. If like me, you're not exactly a technophile, you will find it extremely difficult to navigate the support documents and fix your support issue. I also had
Jordan from One in Five Clothing
Employees number: 1 employee
I've finally had confidence in my email sequences. Above all I have trust and confidence that the service is integrating correctly and the right emails are being sent out at the right times and look the right way. I'm not constantly worrying that this is being done correctly
It's pricing and functionality combo. It is designed the best of any email service I've seen, arranged in "flows" for a certain set of emails to automatically happen when an event is triggered. It integrates natively into several platforms including Shopify, making everything completely automated once it is set up. It is also free to use up to 250 contacts, which is quite impressive.
Sometimes the formatting and editing of the emails aren't quite accurate, it seems like sending tests sometimes yields different results than what is shown in the editor. This is always good practice, but could still be improved in the software. There are a few bugs in the interface that require reloading the page, but I've never lost any work I've done
Federico from NO FILTER!
This is the best email platform for ecommerce, you can lots of flexibility and the best reporting data I've seen in something like this. You get lots of functionalities to take the most of your emails and ecommerce.
Is not the cheapest option out there and I feel that the learning curve is longer than other email marketing platforms. They also could improve their syncing time with woocommerce and other platforms (which only syncs every hours).
There is a ton of flexibility and customizing that you can do with emails sending from Klaviyo. My favorite is all of their integrations and wonderful email drip campaigns.
Since you can do so much with Klaviyo, it can get a little overwhelming. But once you figure out how to use the software, it's extremely easy and powerful.
Klaviyo works really well the flows that are setup out of the box are great. The ability to create unique flows to your business can really help you target your newsletters to the right audience.
As of right now there are some limitations with bigcommerce which is tough since thats what we use it on. Also the pricing model on the amount of of contacts can make this software very expensive.
Fabio from Funky Christmas Jumpers Ltd.
Its like having another employee working for you
The new flow builder is a game changer for klaviyo. its so much easier to setup, modify and get stats on the flows.
I think the templates could be better, mailchimp is still the leader in nice templates that are visually more appealing.
Its a bit pricey.
Amy from QLX
The email automation is simple. The cart abandonment works flawlessly (see cons). The Wordpress plugin is decent.
The simplicity of the email automation will soon be outgrown. It is difficult-to-impossible to duplicate campaigns and significant rework must be done. Cart abandonment is good, but only picked up if they begin to checkout. I wish it worked if they had entered the email address anywhere (ex: if they subscribed to a newsletter and then began browsing, but did not initiate checkout.) The Wordpress plugins are good, but the form options are too limited.
Liliana Andreina from Autónomo
It is a good tool to get started in the development of email marketing campaigns.
What I like about Klaviyo is that it is easy to use we can create any type of newsletter from a basic design to a more complex one thanks to its intuitive tools. In fact we can export the html code of our design and use it wherever we want.
I think there are other similar systems that have better functionalities I think that they still need to improve some features and their technical support is not so good.
Connor from TruCore
The ease of use is a big help for beginners. Makes getting a return on your investment much easier than other email marketing platforms on the market.
The latest update is a bit confusing but luckily they have a live chat feature with customer support specialists standing by to help.
Jinnie from Feetures
Easy to use! Great customer service. Very happy with our choice.
We love Klaviyo and have found it to be easy to use and has all the features and characteristics that we needed for less money than other similar providers.
Sometimes Klaviyo shuts down mid-stream or gets slow as it loads but it always saves our work so it's never a huge issue.
Elaine from Aerial Yoga Gear LLC
There is so much targetting and automation you can do from within Klaviyo. It's a great tool for segmenting list, setting up targetted campaigns.
It's really expensive as you amass a larger email base. It can be unwieldy with all the features and a little difficult to get the hang of.
Great way to see how active & engaged email leads are with its individual profile view
Super integration with Shopify which allows setting up customized abandoned cart automated email flows
Reporting on campaigns & email list performance isn't as good as it could be. It's difficult to easily access performance data on list engagement
Klaviyo is very user-friendly and provides great templates. We use this for all of our campaigns and it works seamlessly even with our expansive user list.
The file section is in a list form. I wish it could be organized into folders to find specific items used in previous campaigns.
It syncs with Shopify really well so you can create customized flows based on what a person has bought. We use it for abandoned cart emails, upsells, and welcome series email.s
Finding the analytics that you want can sometimes be tricky. It feels a little divided between their 'lists' and individual campaigns so sometimes you have to do some digging for the numbers you want.
Daniel from The Personalization Co
I have increased my order total attributed to email marketing and plan to increase it more by my continued use.
I love the ease of use, especially in regards to their automation features. Using their automatic email flows, I have been able to substantially increase sales on our website. And now with their new visual UI, I can actually visualize when an email will be sent and who will receive it.
I would like to see more ability to customize certain aspects of the emails I send. I have a very custom website and would love to add some custom fields to my contact's details and use those in my emails.
Kelly from ZigZev
Employees number: 1 employee
Very easy to use, liked it!
Klaviyo is really simple to use. The interface takes some time to get used to but there's not much to it so you get the hang of it pretty quick. You can drag and drop images within the template so there's no coding required. This makes it simple for the small business that can't afford to hire a programmer.
As your company grows it becomes a little too basic. Other larger platforms offer many more features and a more professional/knowledgable staff to help with marketing strategy.
There are also times when the mobile preview does not render emails properly. For example, it will show two stacked images in the previewer but when you actually send yourself a test of the email the pieces are not stacked on mobile.
Other than that, there isn't too much that I dislike. It's just easy to grow out of.
Kelly from Jackpot Candles
It was good in the beginning but it is not a software that I would stick with long term
Klaviyo is great for the most basic newsletters. It is easy to use without a lot of bells and whistles so there is no confusion in creating a basic layout. It offers a few nice addons but I believe they come at a premium.
There seem to be a few significant issues with Klaviyo. One major issue I was having was with my sends going into the spam folder for no reason but only for Yahoo subscribers. I contacted customer service about this issue several times and nothing was ever resloved. I'm glad that Yahoo subscribers were just a small portion of my audience.
Nick from Horse 'O Peace Ranch
Employees number: 2-10 employees
Increased my income/revenue drastically!
The integration is almost flawless. And where they may lack in an area they are very quick to help out and increase in areas you bring up. They are VERY focused on what the customer needs and wants. The Customer service is top notch and the help files are surprisingly helpful. They have clearly put a lot of effort into this aspect of the company. Great Job Guys!
Would love to see some of the same integrations that you see with other platforms brought across to the rest. Ex: Generating custom coupon codes like shopify.
Their level of triggered email sophistication is truly impressive. We made the switch from mailchimp entirely due to this feature.
Formatting was kind of a hassle. In a space where almost every provider has crisp, clean, easy to use design template features, it's a little frustrating to waste time struggling through a new more difficult design process.
Ryan from Ryan Turner
Employees number: 2-10 employees
Increased lifetime customer value
Without a doubt the most advance email platform for Shopify. Unrivaled in the market - the automation is really excellent and deliverability so far has been great!
Only been using it for 3 weeks, so no cons to report so far. Everything seems very well designed to help you get the most out of the too.
Kristen from Propel
Employees number: 201-500 employees
able to easily create html emails
I like the ability to create and clone email templates, the HTML export function, the centralized access, I like a lot of the customizations
It often glitches and freezes, for example will freeze and time out when you try to login. The platform sometimes creates funky code