# Best Marketing Automation Software - 2026 Reviews & Pricing > Find the best Marketing Automation Software for your organization. Compare top Marketing Automation Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/marketing/automation-comparison --- [Home](https://www.softwareadvice.com/) / Marketing Automation Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Marketing Automation Software of 2026 Updated June 24, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 709 results ### Compare Products Showing 1 - 25 of 709 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) 4.20 [(530)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Best for:Enterprise businesses ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire lifecycle. The platform connects departments through data and insights, empowering marketing teams to build lasting customer relationships. Regardless of a company's size, industry, or existing technology, Salesforce Marketing Cloud can drive growth by unlocking data, enabling faster campaign creation and optimization, and facilitating omnichannel engagement. The platform's key features include unified customer profiles and analytics, AI-powered campaign creation and optimization, and a customer data platform that provides faster access to centralized customer data. Agentforce, the platform's AI assistant, helps marketers create impactful campaigns by surfacing insights, defining strategy, and generating content. Additionally, its marketing intelligence module offers a single view of marketing performance to optimize cross-channel campaigns. Salesforce Marketing Cloud is a marketing platform that enables businesses of every size and industry to personalize customer touchpoints, deploy smarter campaigns, and activate data across the customer lifecycle. The platform's connected suite of tools empowers marketing teams to work together efficiently and drive meaningful customer relationships.... [Read more](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) ### What users love - Personalized engagement and analytics - Robust email campaign management - Flexible and dynamic template options ### To take in mind - Slow and unhelpful support experience - Expensive and complex pricing structure - Technical glitches and deliverability problems ### Best rated features: Search/Filter 5.0 Text Editing 5.0 Multi-Channel Marketing 5.0 Shared Inboxes 5.0 ### Worst rated features: Marketing Calendar 1.0 Sales Analytics 2.0 Website Visitor Tracking 2.0 [See all features](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/#key-features) [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) 4.69 [(51)](https://www.softwareadvice.com/marketing/emfluence-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary The emfluence Marketing Platform is designed for marketers who want powerful automation without unnecessary complexity. It’s an intuitive, full-featured marketing automation platform that helps teams create, automate, and measure campaigns across email, social media, landing pages, and forms—all from one connected system. Whether you’re focused on lead generation, customer retention, or growing engagement, emfluence provides the tools to build personalized journeys that move audiences from awareness to advocacy. Drag-and-drop campaign builders, visual workflows, and customizable templates make it easy to create on-brand content and automate communications (no developer required). Who It's For The emfluence Marketing Platform is ideal for marketing teams at growing and mid-market organizations who need a scalable, easy-to-use system that integrates with their existing CRM. It’s a great fit for marketers who want to simplify campaign management, prove ROI, and align marketing activity directly to business goals. What Makes emfluence Different Where many automation tools are built for IT or technical specialists, emfluence is built by and for marketers. Every feature is designed to help you move quickly so you can focus on strategy and creativity, not platform setup. The interface is clean and intuitive, making it easy for teams of any size to collaborate and manage campaigns confidently. Key Capabilities Email Marketing: Build professional, personalized emails using drag-and-drop design tools, dynamic content, and automated triggers. Track opens, clicks, and conversions in real time. Marketing Automation: Create visual workflows that respond to customer behavior, CRM data, or time-based events. Automate onboarding, nurture sequences, and re-engagement campaigns with ease. Campaign Management: Plan, schedule, and monitor campaigns across email, landing pages, and social posts. Track performance and optimize based on what drives results. Landing Pages, Forms, and Surveys: Build and publish branded landing pages and data-capture forms without code. Use built-in analytics to understand which campaigns and sources perform best. Social Media Scheduling: Schedule and preview posts across multiple networks, manage your content calendar, and track impressions and clicks to understand what’s driving reach. CRM Integrations & API emfluence connects seamlessly with Microsoft Dynamics 365, Salesforce, and other leading CRM systems, giving you a unified view of every contact and campaign. The platform also offers an open API—ideal for teams that want custom integrations or secure data synchronization with other business systems. Customer Support That Feels Like a Partnership emfluence customers are supported by real marketers, not call center scripts. Our U.S.-based support team provides onboarding, training, and ongoing customer success guidance to help you make the most of your automation strategy. From your first campaign to your most advanced workflows, we’re here to help you succeed. The Bottom Line The emfluence Marketing Platform gives marketers control, visibility, and confidence in every campaign. It’s powerful enough to support complex automation strategies and simple enough to use every day. If you’re ready to take ownership of your marketing results and partner with a platform that grows with you, emfluence makes automation approachable, measurable, and built for real marketing success.... [Read more](https://www.softwareadvice.com/marketing/emfluence-profile/) ### Best rated features: Customer Segmentation 5.0 Segmentation 5.0 Collaboration Tools 5.0 Lead Qualification 5.0 ### Worst rated features: Reporting/Analytics 2.5 Campaign Analytics 3.0 Multi-Campaign 3.0 Lead Management 3.0 [See all features](https://www.softwareadvice.com/marketing/emfluence-profile/#key-features) ### Small Business $1,000.00/month Pricing for active email list size up to 30,000 contacts. ### Mid-Sized Business $2,400.00/month Pricing for active email list size up to 150,000 contacts. ### Enterprise $5,400.00/month Pricing for active email list size up to 500,000 contacts. [See full pricing details](https://www.softwareadvice.com/marketing/emfluence-profile/#pricing-and-plans) [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) 4.64 [(33)](https://www.softwareadvice.com/email-marketing/net-results-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lead management, lead scoring, marketing list management, email builder, social media management, insights and analytics. Other features include sales alerts, sales workflow automation, web form builder, landing page builder and dashboards. The lead management module allows users to automate marketing workflow and tasks. Big data segmentation backs up automated list management, sales alerts, lead scoring, simple drip campaigns and lead nurturing workflows. It allows users to schedule social media posts, track and score prospective leads based on their social media activities. It provides integration with Salesforce, SugarCRM, Zapier, Microsoft Dynamics, WordPress, Magento, Google Adwords, Google Analytics, ConnectWise and others. Net-Results is offered in a subscription pricing option. It is compatible with Windows, Mac and Linux operating systems. Mobile apps for iOS is also offered. Support is provided via email and over the phone.... [Read more](https://www.softwareadvice.com/email-marketing/net-results-profile/) ### Basic $800.00 [See full pricing details](https://www.softwareadvice.com/email-marketing/net-results-profile/#pricing-and-plans) [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.51 [(6237)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Best for:Campaign Tracking ### Pricing availability Free trial: Available Free version: Available Software Advice Summary HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing Hub helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze prove your true marketing ROI. Marketing Hub is built to serve B2B and B2C customers in a variety of segments, including software, technology, accounting, construction, retail, real estate and more. Marketing Hub offers a variety of solutions to attract more visitors, convert more leads, close more deals and ultimately delight more customers. With integrated blogging, and content creation tools you can create more of the content your prospects crave and make it impossible for them to miss it with SEO optimization built-in. Next, convert more leads with landing pages that take minutes to build and launch and add a form, CTA, or live chat with ease. Nurture leads with world-class marketing automation and turn happy leads into delighted customers. HubSpot is comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, and gives companies the tools they need to Grow Better.... [Read more](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) ### What users love - Centralized marketing campaign management - User-friendly and intuitive interface - Comprehensive support and resources ### To take in mind - Steep pricing and upgrade pressure - Limited email customization options - Costly for small businesses ### Best rated features: Search Marketing 5.0 Email Tracking 5.0 Google Analytics Integration 5.0 Audit Management 4.8 ### Worst rated features: Email Templates 3.0 Personalization 3.5 Drag & Drop 3.8 WYSIWYG Editor 3.8 [See all features](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/#key-features) ### Marketing Hub Starter $15.00/month Essential marketing, sales, service, content, and data management software ### Marketing Hub Professional $890.00/month For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to build a scalable demand engine (Includes 3 seats)... [Read more](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/#pricing-and-plans) ### Marketing Hub Enterprise $3,600.00/month For marketing organizations seeking power, flexibility, and governance to orchestrate data-driven customer journeys at scale and accelerate revenue growth (Includes 5 seats)... [Read more](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/#pricing-and-plans) [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) 4.37 [(3016)](https://www.softwareadvice.com/project-management/wrike-profile/reviews/) Best for:Mid-size businesses ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governed, context-rich environment, Wrike helps organizations streamline collaboration, project planning, and task execution while maintaining the control and accountability that complex work demands. Key features include AI Agents, Wrike Copilot, Wrike MCP Server, workflow automations, customizable dashboards, real-time collaboration tools, and advanced reporting. Powered by the Wrike Work Intelligence® Graph, AI acts reliably inside the same roles, permissions, and access controls as your people, making AI-driven actions part of the auditable record of how work gets done. More than 20,000 organizations worldwide, including Siemens, Walmart, and NVIDIA, trust Wrike to deliver their most important work.... [Read more](https://www.softwareadvice.com/project-management/wrike-profile/) ### What users love - Centralized project organization and tracking - Unified workspace for collaboration - Flexible coordination across teams ### To take in mind - Feature overload and complexity - Cluttered and unintuitive interface - Expensive for small teams ### Best rated features: IT Reporting 5.0 Template Management 5.0 Color Codes/Icons 5.0 Dashboard 5.0 [See all features](https://www.softwareadvice.com/project-management/wrike-profile/#key-features) ### Team $10.00/month Intelligent project management ### Business $25.00/month Customizable platform to manage your workflows ### Pinnacle Custom Pricing available upon request Built for complex workflows [See full pricing details](https://www.softwareadvice.com/project-management/wrike-profile/#pricing-and-plans) [Amanda AI](https://www.softwareadvice.com/marketing/amanda-ai-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Amanda AI is a cloud-based autonomous assistant for digital advertising needs. Designed to create and optimize businesses' digital ads, it works across platforms like Google, Meta, and Bing, making up to 5 million daily optimizations. The platform automates tedious tasks such as creating audiences, managing remarketing lists, reviewing stock levels, and optimizing ads. Amanda AI has successfully partnered with businesses in agencies, helping clinics and hospitals reach patients effectively; retail: Assisting shops in targeting the right customers; B2B: Connecting schools and educational institutions with prospective students; Finance: Aiding hotels and restaurants in attracting guests.... [Read more](https://www.softwareadvice.com/marketing/amanda-ai-profile/) [Gather](https://www.softwareadvice.com/product/104580-Gather/) 4.84 [(19)](https://www.softwareadvice.com/product/104580-Gather/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Gather is a lead capture solution that helps businesses of all sizes create campaigns, validate data, configure user permissions and more on a centralized platform. It allows staff members to use optical character recognition (OCR) technology to capture lead contact details and convert them into editable CSV files. Gather enables sales professionals to create and distribute white-labeled lead capture forms, whilst maintaining compliance with GDPR guidelines. Front desk employees can use QR scanning capabilities to manage event check-ins and maintain a list of attendees. Additionally, it allows users to collect customer details, such as email addresses, phone numbers and home addresses in offline mode. Gather facilitates integration with several third-party customer relationship management (CRM) solutions, including HubSpot, Eventbrite and SalesForce. It also provides iOS and Android mobile applications, allowing staff members to capture data remotely. It is available on annual subscriptions and support is extended via phone, email and FAQs.... [Read more](https://www.softwareadvice.com/product/104580-Gather/) ### Best rated features: Business Card/Badge Scanning 5.0 Lead Nurturing 5.0 Dashboard 5.0 Contact Database 5.0 ### Worst rated features: Lead Distribution 4.0 Lead Qualification 4.0 Data Extraction 4.0 [See all features](https://www.softwareadvice.com/product/104580-Gather/#key-features) ### Lite £250.00/month Includes 10 user licenses. ### Pro £2,400.00/year Includes 10 user licenses that can be upgraded to 50 with additional charges. ### Enterprise £4,800.00/year Includes 10 user licenses that can be upgraded to unlimited with additional charges. [See full pricing details](https://www.softwareadvice.com/product/104580-Gather/#pricing-and-plans) [LeadMaster](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/) 4.13 [(36)](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary LeadMaster is a SaaS-based all-in-one lead management solution that offers capabilities to capture, track and follow up with leads. The solution comprises of integrated modules for sales force automation, customer relationship management, marketing automation, business analytics and more. Available on a monthly subscription basis, the solution is used across a wide range of large and midsize industry verticals including advertising, banking, real estate, retail and more. LeadMaster offers multiple features integrated into one full package. Email marketing, lead nurturing, marketing analytics, a virtual call center and workflow automation are just a few of the features offered. The intuitive CRM system offers real-time lead capture, lead distribution, nurturing, tracking and customer reporting. Leads can be qualified and converted from almost any source - webinar, call center, landing page, sales lead suppliers and more. LeadMaster also integrates with a variety of useful tools, like Outlook, Google Calendar and click-to-dial VOIP. Field names, dashboard charts, forms and various other functions can be tailored according to business' unique needs. The monthly subscription covers installation, upgrades, maintenance, and software licensing. LeadMaster also offers personal guidance from their LeadMaster Partners.... [Read more](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/) ### Best rated features: Search/Filter 5.0 Sales Pipeline Management 5.0 CRM 5.0 Interaction Tracking 5.0 ### Worst rated features: Reporting/Analytics 4.0 Lead Management 4.0 [See all features](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/#key-features) ### Basic $10.00 [See full pricing details](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/#pricing-and-plans) [Systeme.io](https://www.softwareadvice.com/email-marketing/systeme-io-profile/) 4.82 [(2128)](https://www.softwareadvice.com/email-marketing/systeme-io-profile/reviews/) Best for:Marketing Automation ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Systeme.io is an all-in-one marketing platform that helps businesses create and launch sales funnels, affiliate programs, email marketing campaigns, online courses, blogs, and websites. Marketers can utilize the platform to automatically capture leads, add rules, trigger emails and more. Features of Systeme.io include workflow management, tagging, A/B testing, one-click upsell, custom domains, and contact database. It provides a drag and drop interface, which allows businesses to create web pages using predefined templates and integrate membership sites and payment systems for subscribers. Additionally, businesses can utilize an editor to set up course sites, configure timed access and sell content online. It facilitates integration with several third-party applications such as Stripe and Paypal. Pricing is available on monthly and annual subscriptions and support is extended via online measures.... [Read more](https://www.softwareadvice.com/email-marketing/systeme-io-profile/) ### What users love - Responsive and helpful support team - Affordable plans and free tier - User-friendly and intuitive design ### To take in mind - Email customization and delivery issues - Limited payment gateway support - Complex domain integration process ### Best rated features: Email Sequences 5.0 Conversion Tracking 5.0 Customer Segmentation 5.0 Campaign Segmentation 5.0 ### Worst rated features: Custom Domains 3.7 Mobile Access 3.7 [See all features](https://www.softwareadvice.com/email-marketing/systeme-io-profile/#key-features) [ContactPigeon](https://www.softwareadvice.com/product/449834-ContactPigeon/) 4.96 [(291)](https://www.softwareadvice.com/product/449834-ContactPigeon/reviews/) Best for:Small businesses ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary ContactPigeon is a customer engagement platform designed for retailers and ecommerce businesses. The platform helps brands personalize the customer experience and drive business outcomes across multiple marketing channels. Key features include omnichannel outbound messaging, which simplifies cross-channel campaigns with centralized workflow management. It also builds unified customer profiles by enriching data from web behaviors, campaigns, and ecommerce histories. The dynamic segmentation tool provides an easy rule-based way to better define and cluster the customer base. Additionally, the platform offers pre-built automated ecommerce customer journeys to nurture, win back, and convert site visitors. Another feature is the built-in omnichannel chat functionality. This includes a chatbot designed for retailers to instantly resolve customer issues and generate AI-based product recommendations. ContactPigeon's capabilities are designed to help brands deliver a personalized customer experience across all touchpoints.... [Read more](https://www.softwareadvice.com/product/449834-ContactPigeon/) ### Best rated features: Contact Database 5.0 Image Library 5.0 Customizable CTAs 5.0 Lead Management 5.0 [See all features](https://www.softwareadvice.com/product/449834-ContactPigeon/#key-features) [Linked Helper 2](https://www.softwareadvice.com/marketing/linked-helper-2-profile/) 4.91 [(264)](https://www.softwareadvice.com/marketing/linked-helper-2-profile/reviews/) Best for:Lead Generation ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Linked Helper 2 is the safest LinkedIn automation solution with a built-in CRM system. It is a standalone application that can be downloaded to Windows, MacOS or Ubuntu devices and allows users to quickly build connections on LinkedIn and automate their LinkedIn lead generation and outreach. This solution includes smart LinkedIn outreach campaigns like warming up leads by following their profiles, liking and commenting on their posts, mention people under your post, then sending a connection request, and in case it was accepted sending several messages with reply detection on each step. Additionally, Linked Helper 2 can automate a lot of other activities in LinkedIn like inMails, messaging to LinkedIn group members or event attendees, inviting to follow your company or group in LinkedIn, and gathering people and organizations profiles. One of the most important benefits of using Linked Helper 2 is safety. This is the only LinkedIn automation tool on the market that really repeats human actions like clicks, text typing or scrolling, and all that done without API calls or code injections into LinkedIn page. You can literally view how the tool implements actions for you. Linked Helper 2 can work with multiple LinkedIn accounts, taking into account its very affordable pricing policy, which makes it the best option for lead generation agencies. Linked Helper’s CRM system stores all contact information when visiting LinkedIn profiles or communicating with them and allows users to add profile cards to LH2 campaigns. Tags, notes, and interaction history can also be seen on profile cards. Other features on Linked Helper 2 include profiles auto-follower, data extraction into CSV files, group inviter, and more. LH email finding tool allows you not only find emails for your 1st level LinkedIn connections but even for people out of your network. Linked Helepr 2 supports direct deep integration with Hubspot, Pipedrive, Close CRM. Other CRMs can be integrated via webhooks. Support is available 24/7 via live chat and other online resources.... [Read more](https://www.softwareadvice.com/marketing/linked-helper-2-profile/) ### Best rated features: Conversion Tracking 5.0 Multi-Campaign 5.0 Activity Tracking 5.0 Customer Database 5.0 ### Worst rated features: Audience Targeting 4.0 Visual Analytics 4.0 [See all features](https://www.softwareadvice.com/marketing/linked-helper-2-profile/#key-features) ### Standard $15.00/month ### PRO $45.00one time [See full pricing details](https://www.softwareadvice.com/marketing/linked-helper-2-profile/#pricing-and-plans) [SlickText](https://www.softwareadvice.com/sms-survey/slicktext-profile/) 4.84 [(268)](https://www.softwareadvice.com/sms-survey/slicktext-profile/reviews/) Best for:Value for money ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary SlickText is an easy-to-use SMS marketing platform that helps businesses grow subscriber lists, send targeted text campaigns, automate customer journeys, engage in two-way conversations, and track performance from one place. Teams can launch quickly with tools like website popups, web forms, keyword opt-ins, QR codes, mass campaign builder, two-way messaging, automated workflows, and customizable analytics. SlickText is ideal for growing businesses and organizations that want a simple, reliable way to reach customers by text without needing technical expertise. It’s especially useful for marketing teams, ecommerce brands, retailers, restaurants, nonprofits, schools, service businesses, healthcare organizations, and franchises that need to send promotions, reminders, updates, alerts, review requests, and customer follow-ups. SlickText is built for fast results without a complicated setup. Users can create campaigns, automate follow-ups, recover abandoned carts, collect reviews, and manage customer conversations through a shared inbox that supports team collaboration. Reliable deliverability helps businesses reach customers when messages matter, while built-in SMS compliance tools help manage opt-ins, opt-outs, consent, and required disclosures. Customers also get award-winning support from real humans who are genuinely helpful. From onboarding to ongoing strategy, SlickText’s support and success teams help businesses get up and running quickly, troubleshoot with confidence, and make the most of their SMS marketing program. SlickText also offers more native integrations than most SMS marketing platforms, making it easier to connect texting with the tools businesses already use without relying on Zapier for every connection. Native integrations include ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, Drip, HubSpot, Keap, Kit, Mailchimp, Make, Meta, Pinterest, Salesforce, Shopify, Slack, and Zapier. For tools not listed, businesses can also connect SlickText through Zapier or Make.... [Read more](https://www.softwareadvice.com/sms-survey/slicktext-profile/) ### Best rated features: Mobile Coupons 5.0 Real-Time Notifications 5.0 Keyword Tracking 5.0 Campaign Analytics 5.0 [See all features](https://www.softwareadvice.com/sms-survey/slicktext-profile/#key-features) ### 500 texts/month $29.00/month ### 1000 texts/month $49.00/month ### 2000 texts/month $79.00/month [See full pricing details](https://www.softwareadvice.com/sms-survey/slicktext-profile/#pricing-and-plans) [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) 4.73 [(836)](https://www.softwareadvice.com/marketing/omnisend-profile/reviews/) Best for:Scheduled Messaging ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Omnisend is an email marketing software designed for eCommerce brands. It provides tools for automation, SMS messaging, and email campaigns. The platform supports businesses of various sizes, offering features to create personalized marketing campaigns across multiple channels. Its features include customizable email templates, SMS messaging, web push notifications, and pre-built automations for tasks such as welcome series and abandoned cart recovery. Advanced segmentation enables targeting based on shopping behavior and campaign activity. The interface is designed to simplify campaign creation without requiring technical expertise. Omnisend AI offers marketing assistance.The platform includes analytics and reporting tools, such as heat maps, to monitor campaign performance. It supports integration with various eCommerce platforms, including Shopify, BigCommerce, and WooCommerce.... [Read more](https://www.softwareadvice.com/marketing/omnisend-profile/) ### What users love - Responsive and helpful support team - Intuitive and beginner-friendly platform - Clean, visual, and efficient design ### To take in mind - Buggy and limited email editor - Expensive for small businesses - Restrictive design and editing flexibility ### Best rated features: Campaign Tracking 5.0 SMS Marketing 5.0 Email Management 5.0 Lead Generation 5.0 ### Worst rated features: Multi-Campaign 2.0 Dynamic Content 3.5 Image Library 3.6 [See all features](https://www.softwareadvice.com/marketing/omnisend-profile/#key-features) [Levitate](https://www.softwareadvice.com/marketing/levitate-profile/) 4.83 [(333)](https://www.softwareadvice.com/marketing/levitate-profile/reviews/) Best for:Ease of use ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Levitate is a simple marketing software platform designed to help small businesses grow and keep clients happy through the lost art of keeping in touch. Our solution allows businesses to easily keep in touch with clients via text, send personal emails at scale, schedule meetings, remember key facts about their contacts, customize reminders to reach out, and accomplish business goals with a personalized approach. Levitate's average open rate is 60%. How do we do it? Personalized & authentic emails.... [Read more](https://www.softwareadvice.com/marketing/levitate-profile/) ### Best rated features: Content Library 5.0 Subscriber Management 5.0 Activity Dashboard 5.0 Customizable Templates 5.0 ### Worst rated features: Audience Targeting 3.0 [See all features](https://www.softwareadvice.com/marketing/levitate-profile/#key-features) ### Client Happiness Advanced $349.00/month Everything you need to keep in touch and manage your online presence - efficiently and effectively. Includes email, social media, texting, content, surveys, review generation & management, meeting booking, AI content creqation, event invites, and a dedicated success specialist to help manage it all!... [Read more](https://www.softwareadvice.com/marketing/levitate-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/marketing/levitate-profile/#pricing-and-plans) [NiceJob](https://www.softwareadvice.com/review-management/nicejob-profile/) 4.86 [(203)](https://www.softwareadvice.com/review-management/nicejob-profile/reviews/) Best for:Customer support ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals and sales. Key features include emailed review invitations, review reminders, reputation monitoring, website integration, SMS messages with photos, custom invite templates, social accounts and more. NiceJob features automated emails and text messages that trigger customers to leave reviews. Reminders are sent if customers don’t leave a review. Users can create customer stories using photos, comments and tags in the reviews. Customer stories can be published to the website and selected stories can be shared to Facebook, Twitter and LinkedIn as well. NiceJob distributes reviews on sites with the help of a review funnel. The solution automates marketing by integrating with apps such as JOBBER, FieldPulse, Zendesk, Quickbooks, Zapier and Housecall Pro. NiceJob provides its services on a monthly subscription basis. Support is provided via email, live chat, online documents and an online help desk.... [Read more](https://www.softwareadvice.com/review-management/nicejob-profile/) ### Best rated features: Communication Management 5.0 Social Media Monitoring 5.0 Complaint Monitoring 5.0 Loyalty Program 5.0 ### Worst rated features: Reporting & Statistics 3.0 Alerts/Notifications 3.0 Activity Dashboard 4.0 [See all features](https://www.softwareadvice.com/review-management/nicejob-profile/#key-features) ### Reviews $75.00/month \- Get 4x more reviews and up to 2x more customers - Automate review requests and follow-up reminders - Feature reviews on your website with social proof widgets - Automate social sharing of your top reviews - Monitor reviews across the web for quick action... [Read more](https://www.softwareadvice.com/review-management/nicejob-profile/#pricing-and-plans) ### Pro $125.00/month \- All the benefits of Reviews PLUS: - Generate repeat business with automated booking reminders - Automate customer referrals with referral campaigns - Reward loyal customers with automated gifting - Get in-depth competitor SEO insights and topics tracking - Automate review replies with AI... [Read more](https://www.softwareadvice.com/review-management/nicejob-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/review-management/nicejob-profile/#pricing-and-plans) [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.71 [(2308)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Best for:Ease of use ### Pricing availability Free trial: Available Free version: Available Software Advice Summary MailerLite has been the email marketing platform of choice for small businesses, creators, and ecommerce brands for over 15 years. From growing your list to automating your customer journey, MailerLite helps you do it with less stress while making your budget stretch further. 💰Simple, stable pricing: With pricing starting at $12/month, it’s never been more affordable to nurture loyal customers with email. ✨Grow and engage your audience in style: Build newsletters, forms, and full websites with an intuitive Drag and drop builder. Start from scratch or choose from over 150 templates that you can customize with your brand styles. 💸Sell more and keep more of your revenue: Sell your digital products, set up paid newsletter subscriptions, and manage 1-1 or group bookings (all with 0% commission fees!). Replace 3rd-party tools to save on costs and keep your data in one place. 🤖Advanced automations, executed effortlessly: Build out entire sales funnels and automated client journeys. With Bookings, you can sync Google/Outlook calendars and trigger behavior-based sequences so your clients receive relevant info the moment they schedule. 📊Better data for better decisions: Never be in the dark about performance. Get insights into metrics like sign-up sources, link clicks, and open rates. Take optimization a step further with A/B and multivariate testing to fine-tune your strategy. 💚Try MailerLite free for 14 days—our 24/7 support team is waiting to help!... [Read more](https://www.softwareadvice.com/marketing/mailerlite-profile/) ### What users love - Responsive and helpful support team - Affordable plans and free tier - Intuitive and user-friendly interface ### To take in mind - Limitations in email customization - Subscriber limits and management hurdles - Strict account and domain controls ### Best rated features: Real-Time Data 5.0 Activity Tracking 5.0 Audience Targeting 5.0 Search Marketing 5.0 ### Worst rated features: Real-Time Notifications 3.0 Personalization 3.0 Geolocation 3.7 [See all features](https://www.softwareadvice.com/marketing/mailerlite-profile/#key-features) ### Free Plan $0.00 2500 monthly emails 2 user seats 24/7 Email & chat support for up to 14 days ### Comfort $12.00/month 5000 monthly emails 3 user seats 24/7 Email support ### Power $25.00/month Unlimited monthly emails Unlimited user seats 24/7 Live chat & email support [See full pricing details](https://www.softwareadvice.com/marketing/mailerlite-profile/#pricing-and-plans) [VBOUT](https://www.softwareadvice.com/marketing/vbout-profile/) 4.80 [(191)](https://www.softwareadvice.com/marketing/vbout-profile/reviews/) Best for:Email Marketing ### Pricing availability Free trial: Available Free version: Available Software Advice Summary VBOUT is an AI-Enabled Marketing Platform that helps small teams create big businesses. The platform provides 14+ powerful marketing tools, integrated AI features, powerful automations, deep e-commerce tracking, and more. A simple and user-friendly system, it is designed to help businesses save time and increase efficiency by reducing software costs and the number of tools needed to market successfully. The platform includes an AI automation builder, AI email marketing features, social media management, a landing page builder, and customizable marketing analytics. VBOUT also offers lead scoring and conversion tracking features. Marketing leaders and teams can save unlimited contacts within the cloud-based platform, access premium personalized support, and customize feature packages based on business needs. VBOUT integrates with Salesforce, Shopify, Zoho, HubSpot CRM, and thousands of other applications. Detailed pricing information is provided by VBOUT.... [Read more](https://www.softwareadvice.com/marketing/vbout-profile/) ### Best rated features: Social Media Integration 5.0 Website Publishing Options 5.0 Real-Time Reporting 5.0 Social Media Monitoring 5.0 ### Worst rated features: Form Builder 2.0 Customizable Branding 4.0 Content Management 4.0 Lead Generation 4.0 [See all features](https://www.softwareadvice.com/marketing/vbout-profile/#key-features) ### The starter plan $50.00/month The starter plan costs $50/month starting at 500 emails per month. ### The professional plan $100.00/month The professional plan costs $100/month starting at 500 emails per month. ### The enterprise plan Custom Pricing available upon request You need to contact sales to get a custom plan. [See full pricing details](https://www.softwareadvice.com/marketing/vbout-profile/#pricing-and-plans) [Phonexa](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/) 4.99 [(75)](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Phonexa is an enterprise-grade tracking software for performance, affiliate and partner marketing. The Phonexa Suite is the underlying tech that carries through the consumer lead and call lifecycle, helping performance marketing teams drive ROI for brands across affiliate, partner, and paid channels. Phonexa prioritizes outcomes-based marketing across customer interactions like clicks, calls, form submissions, website behavior, and more. Through its single operating solution, the Phonexa Suite gives D2C publishers, networks, agencies, and brands unprecedented access and control to campaigns, eliminates lack of transparency across lead generation, and automates processes. The Phonexa Suite allows clients to optimize frictionless customer acquisition efforts and analyze the sources that drive qualified pipeline. Phonexa’s global headquarters are based in Los Angeles with additional offices in the United Kingdom, Ukraine, and Canada. The company employs a staff of over 200. For more information, visit www.Phonexa.com.... [Read more](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/) ### Best rated features: Prospecting Tools 5.0 Visitor Tracking 5.0 List Management 5.0 Conversion Rate Optimization 5.0 ### Worst rated features: API 3.0 Call Transcription 4.0 [See all features](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/#key-features) [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.62 [(3482)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Best for:Value for money ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Brevo is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. Brevo allows users to create mobile-responsive emails using design tools. Users can also schedule and automate marketing campaigns and pre-test messages’ deliverability before sending campaigns. Transactional emails may be sent via Brevo's SMTP service or API. The contact management functionality allows for importing contacts, categorizing lists, collection forms, behavioral forms and more. Brevo also features reporting, which allows users to create reports on basic statistics, such as open rate, click-throughs and more. Other reporting features include per ISP, exporting results into Excel or PDF and heat maps. Brevo can be integrated with organizations’ websites and management tools. Brevo plugin is also available to be installed with other content management and e-commerce systems such as WordPress, PrestaShop, Drupal, WooCommerce or Magento.... [Read more](https://www.softwareadvice.com/scheduling/brevo-profile/) ### What users love - Flexible and reliable email delivery - User-friendly setup and navigation - Responsive and helpful assistance ### To take in mind - Limited customization and design flexibility - Cumbersome contact organization tools - Strict policies and confusing billing ### Best rated features: Collaboration Tools 5.0 Multi-Channel Communication 5.0 Meeting Management 5.0 Real-Time Data 5.0 ### Worst rated features: Unsubscribe Database 2.0 Availability Management 3.8 Customizable Reports 3.8 [See all features](https://www.softwareadvice.com/scheduling/brevo-profile/#key-features) [Referrizer](https://www.softwareadvice.com/marketing/referrizer-profile/) 4.80 [(197)](https://www.softwareadvice.com/marketing/referrizer-profile/reviews/) Best for:Mass Texting ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Referrizer is a marketing automation solution designed to help businesses acquire new customers and manage recurring purchases, communication, referral, reputation and more. The platform enables organizations to run email marketing and drip campaigns using customizable templates, categorize customers by status, recent purchases or activity and send custom messages to improve engagement. Referrizer includes leads and customer management functionality, which allows marketers to send/receive email and text messages, log calls, and sort data by channel and date via the centralized dashboard. Features include data importing, landing pages, SMS autoresponder, SMS campaigns, call tracking, website widget, and more. Additionally, marketing professionals can request feedback and reviews from registered customers to enhance their online reputation. Referrizer supports integration with various third-party applications such as Google, Zapier, QuickBooks, CallRail, WordPress, MindBody, Mariana Tek, Wix Fitness, Club Os and more. It offers a free version and monthly/annual subscriptions. Support is extended through phone, email, FAQs and other online measures Empower your local business, get more clients, maximize referrals and improve your customer retention with Referrizer. Partner up with local business owners and discover tons of premium apps and pre-built integrations to boost results even more.... [Read more](https://www.softwareadvice.com/marketing/referrizer-profile/) ### Best rated features: Drip Campaigns 5.0 API 5.0 Mass Texting 4.9 Multi-Channel Marketing 4.9 ### Worst rated features: Autoresponders 4.0 [See all features](https://www.softwareadvice.com/marketing/referrizer-profile/#key-features) ### Free $0.00/month ### Reputation LITE $99.00/month This plan offers a 15-day free trial and costs $79/month when billed annually. ### Reputation MAX $199.00/month This plan offers a 30-day free trial and costs $119/month when billed annually. [See full pricing details](https://www.softwareadvice.com/marketing/referrizer-profile/#pricing-and-plans) [Cyberimpact](https://www.softwareadvice.com/marketing/cyberimpact-profile/) 4.76 [(218)](https://www.softwareadvice.com/marketing/cyberimpact-profile/reviews/) Best for:Features ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Cyberimpact is a cloud-based email marketing solution that caters to small and midsize businesses across industries such as marketing, advertising and more. Key features include customer surveys, drip campaigns, an image library tool, mailing list management, template management and a WYSIWYG email editor. Cyberimpact helps users to import contacts for targeted campaigns from existing address books, email services, social media platforms and also create them manually within the system. The solution also provides users with pre-built templates and the ability to add plug-ins to their websites. Additionally, Cyberimpact offers users features such as marketing automation, multi-lingual support, consent and record management, web forms, greeting cards and coupons. The solution can be accessed via various desktops and mobile platforms such as phones and tablets. Services are offered on a monthly subscription basis that includes support via phone, email and online live chat.... [Read more](https://www.softwareadvice.com/marketing/cyberimpact-profile/) ### Best rated features: Conversion Tracking 5.0 Activity Dashboard 5.0 Campaign Management 5.0 Drip Campaigns 5.0 ### Worst rated features: Lead Capture 4.0 Multi-Language 4.0 [See all features](https://www.softwareadvice.com/marketing/cyberimpact-profile/#key-features) [AiTrillion](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/) 4.92 [(77)](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary AiTrillion is an all-in-one marketing automation platform to boost the impact of eCommerce marketing across the entire customer lifecycle by leveraging user data, automation, AI/ML, and personalized techniques. This platform is designed for Shopify store owners, eCommerce Shopify sellers, and online Shopify stores.... [Read more](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/) ### Best rated features: Real-Time Reporting 5.0 Performance Metrics 5.0 Customizable Fields 5.0 Email Management 5.0 ### Worst rated features: Gamification 4.0 Engagement Tracking 4.0 Customizable Templates 4.0 Social Marketing 4.0 [See all features](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/#key-features) [Envoke](https://www.softwareadvice.com/marketing/envoke-profile/) 4.79 [(99)](https://www.softwareadvice.com/marketing/envoke-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Envoke delivers email communications the way organizations need them: straightforward, compliant, and built for informing audiences rather than converting leads. This platform serves the communicators at associations, institutions, municipalities, and public sector organizations who need reliable tools without marketing complexity. Create and send campaigns efficiently with intuitive workflows designed for communication teams. Use sub-accounts to organize messaging across locations or departments while maintaining centralized control. Deploy mandatory messaging to ensure critical information reaches every recipient. All data is stored in Canadian data centres —meeting the strict requirements public sector and educational organizations face. CASL compliance features are embedded in every function, and bilingual English-French features. Every Envoke customer receives free onboarding and unlimited ongoing support. No tiered pricing that limits access to help. Whether distributing emergency notifications, member updates, program information, or community news, you'll have the straightforward tools and responsive support communicators deserve.... [Read more](https://www.softwareadvice.com/marketing/envoke-profile/) ### Best rated features: Engagement Tracking 5.0 Spam Blocker 5.0 Response Management 5.0 Customizable Branding 5.0 [See all features](https://www.softwareadvice.com/marketing/envoke-profile/#key-features) ### Standard CA$29.00/month This price plan is for 0-2500 contacts. ### Professional CA$79.00/month Price for 0 - 5,000 contacts ### Multi-account CA$149.00/month Price for 0 - 5,000 contacts [See full pricing details](https://www.softwareadvice.com/marketing/envoke-profile/#pricing-and-plans) [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) 4.65 [(908)](https://www.softwareadvice.com/crm/engagebay-profile/reviews/) Best for:Small businesses ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary EngageBay is an AI-powered all-in-one CRM that helps small businesses and startups manage marketing, sales, and customer service from one simple, affordable platform. Trusted by over 150,000 companies worldwide, EngageBay enables teams to attract, engage, and delight customers with ease. Create content faster with AI-powered email and campaign generation, prioritize leads with AI deal scoring, and boost productivity with smart insights and automated recommendations. From marketing automation and sales CRM to helpdesk and live chat, EngageBay unifies all your growth tools to help you scale efficiently and build lasting customer relationships. Features of EngageBay include email marketing, landing pages, live chat/helpdesk, ticketing, telephony, appointment scheduling, contact management and more. It comes with a built-in CRM, which allows firms to manage and track all activities across customers, leads and deals as they proceed through pipelines. Additionally, it provides marketing capabilities for users to generate leads through automated email templates, customizable forms/popups, social media engagement and more. EngageBay enables businesses to use Zapier and Xero integration to connect the platform with several third-party applications such as Salesforce, Intercom, MailChimp, Hubspot and more. Pricing is available on monthly subscriptions and support is extended via documentation, phone and email.... [Read more](https://www.softwareadvice.com/crm/engagebay-profile/) ### What users love - Responsive and helpful support team - Affordable plans and strong value - Intuitive and user-friendly interface ### To take in mind - Email deliverability and limitations - Limited reporting and analytics depth ### Best rated features: Responsive Web Design 5.0 Multi-Campaign 5.0 Customer Engagement 5.0 Service Level Agreement (SLA) Management 5.0 [See all features](https://www.softwareadvice.com/crm/engagebay-profile/#key-features) [Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/) 4.64 [(529)](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/) Best for:Features ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Klaviyo is the all-in-one platform built to help B2C brands drive revenue and relationships by integrating SMS and email marketing, full-funnel analytics, and customer service in one solution. By capturing every event — like clicks, purchases, and chats — in a unified customer profile, Klaviyo powers marketing automation that drives personalized customer experiences at scale across every channel. Klaviyo AI uses real-time signals and past behavior to ensure the right message is sent at the right time automatically. It not only predicts spend, churn, and the next-best action, but Klaviyo AI can also build the audience segment, write subject lines and copy, and optimize delivery. Klaviyo makes it easy to get set up with 400+ native integrations, 160+ templates, and 80+ pre-built flows — no code, developers, or engineers required. Out-of-the-box dashboards and funnels make it easy to see what's working, where to optimize, and how to grow. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong.... [Read more](https://www.softwareadvice.com/marketing/klaviyo-profile/) ### What users love - Robust automated email workflows - Responsive and knowledgeable support team - Comprehensive email marketing suite ### To take in mind - Steep and complex pricing structure ### Best rated features: Email Monitoring 5.0 Interaction Tracking 5.0 Shared Inboxes 5.0 Multivariate Testing 5.0 [See all features](https://www.softwareadvice.com/marketing/klaviyo-profile/#key-features) ### Free Custom Pricing available upon request For 0 to 250 active profiles ### Email $20.00/month The price for the Email plan starts at $20/month for 251 to 500 active profiles and ranges up to $2300/month for 200,001 to 250,000 active profiles. For more than 250,000 active profiles, please contact Klaviyo for pricing details.... [Read more](https://www.softwareadvice.com/marketing/klaviyo-profile/#pricing-and-plans) ### Email + SMS $35.00/month The price for the Email and SMS plan starts at $35/month for 251 to 500 active profiles and 150 SMS credits. It ranges up to $2315/month for 200,001 to 250,000 active profiles. For more than 250,000 active profiles, please contact Klaviyo for pricing details.... [Read more](https://www.softwareadvice.com/marketing/klaviyo-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/marketing/klaviyo-profile/#pricing-and-plans) 1 [2](https://www.softwareadvice.com/marketing/automation-comparison/?page=2)[3](https://www.softwareadvice.com/marketing/automation-comparison/?page=3)[4](https://www.softwareadvice.com/marketing/automation-comparison/?page=4)[5](https://www.softwareadvice.com/marketing/automation-comparison/?page=5) ... [29](https://www.softwareadvice.com/marketing/automation-comparison/?page=29) ## Popular Comparisons [ Brevo vs Mailchimp ](https://www.softwareadvice.com/scheduling/brevo-profile/vs/mailchimp/)[ Asana vs Jira ](https://www.softwareadvice.com/project-management/asana-profile/vs/atlassian-jira/)[ Pipedrive vs Zoho CRM ](https://www.softwareadvice.com/crm/pipedrive-profile/vs/zoho-crm/)[ MailerLite vs HubSpot Marketing Hub ](https://www.softwareadvice.com/compare/100595-mailerlite/vs/119437-HubSpot-Marketing/)[ ActiveCampaign vs Constant Contact ](https://www.softwareadvice.com/crm/activecampaign-profile/vs/constant-contact/)[ EngageBay CRM vs Systeme.io ](https://www.softwareadvice.com/crm/engagebay-profile/vs/systeme-io/)[ Wrike vs Bitrix24 ](https://www.softwareadvice.com/nonprofit/bitrix24-profile/vs/wrike/) ## Your Guide to Top Marketing Automation Software, November 2024 Software Advice uses reviews from real software users to highlight the top-rated Marketing Automation products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [SuperBuzz](https://www.softwareadvice.com/marketing/superbuzz-profile/) - [ContactPigeon](https://www.softwareadvice.com/product/449834-ContactPigeon/) - [Systeme.io](https://www.softwareadvice.com/email-marketing/systeme-io-profile/) - [Cyberimpact](https://www.softwareadvice.com/marketing/cyberimpact-profile/) - [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) - [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) - [Referrizer](https://www.softwareadvice.com/marketing/referrizer-profile/) - [Upnify CRM](https://www.softwareadvice.com/business-management/upnify-crm-profile/) - [Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/) - [Benchmark Email](https://www.softwareadvice.com/marketing/benchmark-profile/) - [Acumbamail](https://www.softwareadvice.com/email-marketing/acumbamail-profile/) - [Ricochet360](https://www.softwareadvice.com/voip/ricochet360-profile/) - [Dashly](https://www.softwareadvice.com/email-marketing/dashly-profile/) - [Salesforce Customer360](https://www.softwareadvice.com/crm/salesforce-customer360-profile/) - [VBOUT](https://www.softwareadvice.com/marketing/vbout-profile/) - [iContact](https://www.softwareadvice.com/marketing/icontact-profile/) - [Dotdigital](https://www.softwareadvice.com/marketing/dotmailer-profile/) - [SendPulse](https://www.softwareadvice.com/crm/sendpulse-profile/) - [SALESmanago Marketing Automation](https://www.softwareadvice.com/marketing/salesmanago-profile/) - [Creatio CRM](https://www.softwareadvice.com/crm/bpmonline-profile/) - [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) - [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) - [Customer.io](https://www.softwareadvice.com/crm/customer-io-profile/) - [Gold-Vision CRM](https://www.softwareadvice.com/crm/gold-vision-crm-profile/) - [Zoho Campaigns](https://www.softwareadvice.com/marketing/zoho-campaigns-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. Marketing automation is a very active segment of the CRM software market. Not only are new vendors entering the market, but existing market leaders are constantly innovating and delivering new product updates. Today, the majority of solutions can be split into business to business (B2B) and business to consumer (B2C) solutions. The two groupings are very different and so are their functional needs. Businesses that sell to other businesses (B2B) firms have longer sales cycles and engage in more relationship building activities. Businesses that sell to consumers (B2C) rely more on brand and high-volume direct outreach efforts. This overview aims to improve understanding of how marketing software applications work and provide an update on trends every buyer should know. Here’s what we’ll cover: [What Is Marketing Automation Software?](#WhatIsMarketingAutomationSoftware) [What Type of Buyer Are You?](#WhatTypeofBuyerAreYou) [Benefits and Potential Issues](#BenefitsandPotentialIssues) [Market Trends to Understand](#MarketTrendstoUnderstand) [The Vendor Landscape](#TheVendorLandscape) ## What Is Marketing Automation Software? Henry Procter is credited with saying, “I know I waste half of my advertising dollars. I just wish that I knew which half.” This is precisely the question that this software answers. It assists firms in developing, executing and tracking campaigns. Media buying and planning applications help with planning advertising campaigns involving traditional and digital media. Managers use these systems to automate workflows, manage collateral, track prospect behavior and qualify leads before they are passed to sales. B2B systems have sophisticated lead generation and lead management capabilities. For example, lead scoring functions score leads based on: - **Demographics** - Geography - Industry - Size - **Behavior** - Website activity - Responses to campaigns The resulting scores ensure that the sales department only receives qualified leads that are close to making a purchase. For leads that are not ready to buy, marketing tracking software provides [campaign management](https://www.softwareadvice.com/marketing/campaign-management-comparison/), which helps marketers to foster the relationship through techniques such as drip and “stay in touch” campaigns.  B2C systems tend to manage vast databases of customer data—often millions of records. These systems have sophisticated tools for analyzing and segmenting customers into different categories of buyers. Markets can then execute specific campaigns, or “treatments” for each segment. Campaigns are typically designed to elicit a direct response, such as returning to a website to make a purchase. Alternatively, campaigns may feed a target prospect list into a call center systems for telesales outreach.  MA software also provides companies with advanced reporting and analytics tools to measure the performance of initiatives. This allows managers to see which campaigns and channels are driving leads, along with the costs and revenue of those initiatives. In the end, this helps organizations decide how to better allocate resources. ## What Type of Buyer Are You? We believe that most buyers segment into the following four categories: **B2C enterprise buyer.** These buyers work for firms that market to consumers. With millions of prospects and huge volumes of data, they need sophisticated analytics and segmentation tools to define, select and reach members of their target markets. **B2B enterprise buyer.** These buyers work for firms that market to other businesses, and engage in longer sales cycles. They are primarily seeking capabilities that help them nurture relationships with prospects. Lead nurturing, lead scoring, sales force automation (SFA) and sales coordination and enablement tools are all critical for optimal performance. **CRM suite buyer.** These buyers have less sophisticated requirements, but value integration with their other customer relationship management (CRM) programs. They are typically content to trade feature depth for native integration with CRM, SFA and other applications.  **Email emphasis buyer.** These buyers work for small businesses that want to engage in more sophisticated email outreach, but are not ready to deploy enterprise-class MA. Marketing campaign management software buyers are primarily focused on managing a database of contacts and executing regular email campaigns. ## Benefits and Potential Issues Buyers who successfully implement a MA system should expect to realize the following benefits: **Identify and qualify more leads.** MA allows firms to better target potential customers, quickly qualify leads, and send them to the appropriate sales rep. **Improved sales coordination.** MA helps firms better coordinate inter-team activity. For example, a firm can promote a single product and track the effectiveness by looking at the number of qualified leads generated and comparing that to the number of leads converted to sales. **More effective campaigns.** MA lets firms measure their campaigns and adjust those campaigns based on what they learn.  **Decrease costs.** The savings per dollar shows up in several ways. Two of the most important are number of the employees in the department and the dollars spent on outside support.  Issues with MA software often results from unrealistic expectations and poor implementations. For example, this software cannot make a bad service or product into a good service or product. If the collateral is bad or misses the point, MA will simply deliver a bad message more efficiently. Finally, if the wrong target market is selected, effective delivery to that target market will not help the bottom line. ## Market Trends to Understand There are a number of market trends that buyers should understand, including: **Software as a Service (SaaS).** In the MA market, SaaS is less of a trend than it is the dominant model for deploying software. Buyers will find that the majority of solutions—with the exception of some high-end B2C solutions—are delivered through the online marketing software model where the system is hosted by the software vendor and accessed over the Internet by user. A benefit of Web-based email marketing software is increased accessibility. They can be accessed on multiple devices and from any operating system, whether you're a Mac or PC. _Interested in learning more about email marketing software? Check out our catalogue and buyers' guide specific to this category_ [here](https://www.softwareadvice.com/email-marketing/)_._ **Social media.** Social networking gives managers a new channel. Firms tweet coupons to customers and post special offers to friends on Facebook. Advertising videos are successful if they go viral on YouTube. MA is embracing all of this. Social networking integration will drive the next generation of MA. **Use of two-dimensional barcodes.** Two-dimensional (2D) bar codes are seen more and more often on print ads, bill boards, bus stop benches and even as tattoos. Customers can use smart phones as code readers to get information about a product or service immediately on their mobile browser. Current solutions can use 2D bar codes with third-party solutions, but new versions will have built in support. **MA vendor consolidation.** Large ERP and CRM vendors will acquire some firms, while some niche providers will combine to remain competitive. IBM and Terradata both made significant acquisitions by picking up Unica and Aprimo, respectively. Oracle purchased the assets of Market2Lead. Buyers should expect to see more M&A activity going forward.  ## The Vendor Landscape **This type of buyer...** **Should evaluate these systems** B2C enterprise buyer Aprimo (Terradata), Unica (IBM) B2B enterprise buyer Eloqua, InfusionSoft, Marketo, Manticore, Pardot, Genoo CRM suite buyer Oracle CRM, SAP, Salesforce.com, Microsoft Dynamics CRM Email emphasis buyer Alsamarketing, Constant Contact, InfusionSoft, Vertical Response To see additional reviews and comparisons, visit [MA Software Guide](http://www.marketingautomationsoftware.com/). ### Related Marketing Automation Software - [Conversational Marketing Platform Software](https://www.softwareadvice.com/conversational-marketing/) - [Direct Mail Automation Software](https://www.softwareadvice.com/category/4762-direct-mail-automation/) - [Email Management Software](https://www.softwareadvice.com/category/3433-email-management/) - [Email Tracking Software](https://www.softwareadvice.com/category/4728-email-tracking/) - [Email Verification Tools Software](https://www.softwareadvice.com/email-verification/) - [Push Notifications Software](https://www.softwareadvice.com/push-notifications/) - [SMS Marketing Software](https://www.softwareadvice.com/sms-marketing/) - [SMS Survey Software](https://www.softwareadvice.com/sms-survey/) - [Social Media Management Software](https://www.softwareadvice.com/marketing/social-media-comparison/) - [Transactional Email Software](https://www.softwareadvice.com/transactional-email/)