--- title: "Best Marketing Software - 2026 Reviews & Pricing" description: "Find the best Marketing Software for your organization. Compare top Marketing Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/category/4630-marketing/" page_type: "category" language: "en" --- [Home](https://www.softwareadvice.com/) / Marketing Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Marketing Software of 2026 Updated November 9, 2026 On this page 1. Popular Comparisons 2. Buyers Guide Filter products 525 results ### Compare Products Showing 1 - 25 of 525 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### [emfluence Marketing Platform](/marketing/emfluence-profile/) - Overall rating: 4.7/5 - Reviews: 51 - Starting price: $1,000.00/month - Free trial: Available - Free demo: Not available #### Overview The emfluence Marketing Platform is designed for marketers who want powerful automation without unnecessary complexity. It’s an intuitive, full-featured marketing automation [Read more](/marketing/emfluence-profile/) #### Features ##### Best rated features - Customer Segmentation: 5/5 - Segmentation: 5/5 - Lead Qualification: 5/5 - Social Marketing: 5/5 ##### Worst rated features - Reporting/Analytics: 2.5/5 - Campaign Analytics: 3/5 - Multi-Campaign: 3/5 - Lead Management: 3/5 [See all features](/marketing/emfluence-profile/#key-features) #### Pricing ##### Small Business - Price: $1,000.00/month - Pricing for active email list size up to 30,000 contacts. ##### Mid-Sized Business - Price: $2,400.00/month - Pricing for active email list size up to 150,000 contacts. ##### Enterprise - Price: $5,400.00/month - Pricing for active email list size up to 500,000 contacts. [See full pricing details](/marketing/emfluence-profile/#pricing-and-plans) --- ### [EZ Texting](/sms-survey/ez-texting-profile/) - Overall rating: 4.5/5 - Reviews: 273 - Starting price: $25.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview EZ Texting is an SMS marketing software designed for businesses to send mass text messages and MMS messages to their audiences. It supports organizations across industries such as [Read more](/sms-survey/ez-texting-profile/) ##### What users love - Intuitive and simple interface - Efficient group messaging tool - Effective marketing campaign management ##### To take in mind - Limitations in texting functionality - Inconsistent customer service experience - Expensive and restrictive pricing #### Features ##### Best rated features - Monitoring: 5/5 - Survey/Poll Management: 5/5 - Interaction Tracking: 5/5 - Visual Analytics: 5/5 ##### Worst rated features - Mobile Alerts: 1/5 - Real-Time Reporting: 2/5 [See all features](/sms-survey/ez-texting-profile/#key-features) #### Pricing ##### Launch - Price: $25.00/month - Up to 500 Contacts ##### Boost - Price: $60.00/month - Up to 500-2,000 Contacts ##### Scale - Price: $100.00/month - Up to 2,000- 50,000 Contacts [See full pricing details](/sms-survey/ez-texting-profile/#pricing-and-plans) --- ### [Gather](/product/104580-Gather/) - Overall rating: 4.8/5 - Reviews: 19 - Starting price: £250.00/month - Free trial: Available - Free demo: Not available #### Overview Gather is a lead capture solution that helps businesses of all sizes create campaigns, validate data, configure user permissions and more on a centralized platform. It allows staff [Read more](/product/104580-Gather/) #### Features ##### Best rated features - Lead Nurturing: 5/5 - Lead Segmentation: 5/5 - Data Import/Export: 5/5 - Event Triggered Actions: 5/5 ##### Worst rated features - Lead Qualification: 4/5 - Lead Distribution: 4/5 [See all features](/product/104580-Gather/#key-features) #### Pricing ##### Lite - Price: £250.00/month - Includes 10 user licenses. ##### Pro - Price: £2,400.00/year - Includes 10 user licenses that can be upgraded to 50 with additional charges. ##### Enterprise - Price: £4,800.00/year - Includes 10 user licenses that can be upgraded to unlimited with additional charges. [See full pricing details](/product/104580-Gather/#pricing-and-plans) --- ### [HubSpot Marketing Hub](/product/119437-HubSpot-Marketing/) - Overall rating: 4.5/5 - Reviews: 6,262 - Starting price: $15.00/month - Best for: Campaign Tracking - Free trial: Available - Free demo: Not available #### Overview HubSpot Marketing Hub helps marketing teams build demand and turn more of it into pipeline. Your campaigns, content, and automation work from the same customer data as the rest of [Read more](/product/119437-HubSpot-Marketing/) ##### What users love - Centralized marketing management platform - User-friendly and intuitive interface - Responsive support and resources ##### To take in mind - Steep and complex pricing tiers - Costly for small businesses - Limited template customization options #### Features ##### Best rated features - Search Marketing: 5/5 - Google Analytics Integration: 5/5 - Email Tracking: 5/5 - Audit Management: 4.8/5 ##### Worst rated features - Email Templates: 3/5 - Personalization: 3.5/5 - Drag & Drop: 3.8/5 - WYSIWYG Editor: 3.8/5 [See all features](/product/119437-HubSpot-Marketing/#key-features) #### Pricing ##### Marketing Hub Starter - Price: $15.00/month - Essential marketing, sales, service, content, and data management software ##### Marketing Hub Professional - Price: $890.00/month - For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to ##### Marketing Hub Enterprise - Price: $3,600.00/month - For marketing organizations seeking power, flexibility, and governance to orchestrate data-driven [See full pricing details](/product/119437-HubSpot-Marketing/#pricing-and-plans) --- ### [Wrike](/project-management/wrike-profile/) - Overall rating: 4.4/5 - Reviews: 3,046 - Starting price: $10.00/month - Best for: Mid-size businesses - Free trial: Available - Free demo: Not available #### Overview Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governed, context-rich environment, Wrike helps [Read more](/project-management/wrike-profile/) ##### What users love - Centralized project organization tools - Unified workspace for teamwork - Flexible coordination across teams ##### To take in mind - Feature overload and complexity - Cluttered and unintuitive interface - Expensive for smaller teams #### Features ##### Best rated features - @mentions: 5/5 - Color Codes/Icons: 5/5 - Dashboard: 5/5 - Time Off Requests: 5/5 [See all features](/project-management/wrike-profile/#key-features) #### Pricing ##### Team - Price: $10.00/month - Intelligent project management ##### Business - Price: $25.00/month - Customizable platform to manage your workflows ##### Pinnacle - Price: Custom - Pricing available upon request - Built for complex workflows [See full pricing details](/project-management/wrike-profile/#pricing-and-plans) --- ### [Measured](/bi/measured-profile/) - Overall rating: 5/5 - Reviews: 10 - Starting price: $0.01 - Free trial: Not available - Free demo: Not available #### Overview Measured's Media Mix Modeling (MMM) and Incrementality solution redefines marketing measurement by moving beyond correlation to true causality. Traditional MMM relies on historical [Read more](/bi/measured-profile/) --- ### [DivvyHQ](/marketing-planning/divvyhq-profile/) - Overall rating: 4.2/5 - Reviews: 63 - Starting price: $79.00/month - Free trial: Available - Free demo: Not available #### Overview DivvyHQ is a cloud-based content marketing solution that caters to content teams in large agencies, media companies and publishers. Key features include audience targeting, brand [Read more](/marketing-planning/divvyhq-profile/) #### Pricing ##### Divvy Essentials - Price: $79.00/month [See full pricing details](/marketing-planning/divvyhq-profile/#pricing-and-plans) --- ### [ContactPigeon](/product/449834-ContactPigeon/) - Overall rating: 5.0/5 - Reviews: 308 - Best for: Small businesses - Free trial: Not available - Free demo: Not available #### Overview ContactPigeon is an omnichannel customer engagement platform built for retail and ecommerce brands of all sizes. The software is deployed cloud-based, making it accessible without [Read more](/product/449834-ContactPigeon/) #### Features ##### Best rated features - Drip Campaigns: 5/5 - CRM: 5/5 - Reporting & Statistics: 5/5 - Contact Database: 5/5 [See all features](/product/449834-ContactPigeon/#key-features) --- ### [Publer](/marketing/publer-profile/) - Overall rating: 4.8/5 - Reviews: 986 - Starting price: $5.00/month - Best for: Post Scheduling - Free trial: Available - Free demo: Not available #### Overview Publer is a social media management software designed to help businesses manage content across Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, [Read more](/marketing/publer-profile/) #### Features ##### Best rated features - Post Scheduling: 4.9/5 - Automated Publishing: 4.8/5 - Multi-Account Management: 4.8/5 - Content Management: 4.7/5 ##### Worst rated features - Tagging: 3.8/5 [See all features](/marketing/publer-profile/#key-features) #### Pricing ##### Professional - Price: $5.00/month - This plan offers a 7 day free trial. ##### Business - Price: $10.00/month - This plan offers a 14 day free trial. [See full pricing details](/marketing/publer-profile/#pricing-and-plans) --- ### [AccuRanker](/marketing/accuranker-profile/) - Overall rating: 4.9/5 - Reviews: 330 - Starting price: $109.00/month - Best for: Keyword Tracking - Free trial: Available - Free demo: Not available #### Overview AccuRanker is a cloud-based solution that helps marketing agencies handle SEO activities, track keyword ranking and analyze organic reach of websites. It allows administrators to [Read more](/marketing/accuranker-profile/) #### Features ##### Best rated features - API: 5/5 - Monitoring: 5/5 - Keyword Tracking: 5.0/5 - Keyword Rank Tracking: 5.0/5 ##### Worst rated features - Performance Metrics: 4/5 [See all features](/marketing/accuranker-profile/#key-features) #### Pricing ##### For 1,000 Keywords - Price: $109.00/month - AccuRanker's pricing scales according to the number of keywords you need to track. For 1,000 ##### For 10,000 Keywords - Price: $579.00/month - AccuRanker's pricing scales according to the number of keywords you need to track. For 10,000 ##### For 50,000 Keywords - Price: $1,929.00/month - AccuRanker's pricing scales according to the number of keywords you need to track. For 50,000 [See full pricing details](/marketing/accuranker-profile/#pricing-and-plans) --- ### [Omnisend](/marketing/omnisend-profile/) - Overall rating: 4.7/5 - Reviews: 837 - Starting price: $16.00/month - Best for: Scheduled Messaging - Free trial: Not available - Free demo: Not available #### Overview Email & SMS marketing so good, it's boring. Omnisend is built for ecommerce, and 150,000+ brands use it to run email, SMS, web push, popups, and automations from one place. It [Read more](/marketing/omnisend-profile/) ##### What users love - Responsive and helpful support team - Intuitive setup and navigation - Clean and visual campaign builder ##### To take in mind - Glitches and limited reliability - Cost concerns for small businesses - Restrictive design flexibility #### Features ##### Best rated features - Email Management: 5/5 - SMS Marketing: 5/5 - Lead Generation: 5/5 - Scheduled Messaging: 4.9/5 ##### Worst rated features - Multi-Campaign: 2/5 - Dynamic Content: 3.5/5 - Image Library: 3.6/5 [See all features](/marketing/omnisend-profile/#key-features) --- ### [Ahrefs](/marketing/ahrefs-profile/) - Overall rating: 4.7/5 - Reviews: 585 - Starting price: $0.00 - Best for: Backlink Monitoring - Free trial: Available - Free demo: Not available #### Overview Ahrefs is the AI marketing platform powered by industry-leading data. Ahrefs crawls the web 24/7 to power every marketing task: competitive research, content marketing, AI [Read more](/marketing/ahrefs-profile/) ##### What users love - Comprehensive SEO management toolkit - In-depth backlink analysis features - Reliable and detailed data insights ##### To take in mind - Expensive plans and pricing structure - Limited or no free trial access #### Features ##### Best rated features - Content Management: 5/5 - Backlink Monitoring: 4.9/5 - Reporting/Analytics: 4.8/5 - Dashboard: 4.7/5 ##### Worst rated features - Campaign Management: 4/5 - Conversion Tracking: 4/5 - Web Tracking: 4/5 [See all features](/marketing/ahrefs-profile/#key-features) #### Pricing ##### Ahrefs Free - Price: $0.00 - Free (but limited) lifetime access to six core tools. ##### Starter - Price: $29.00one time - Get extended access to Site Explorer, Site Audit, Keywords Explorer, and more tools to grow your ##### Lite - Price: $129.00/month - Essential data for small businesses and personal projects. Includes unlimited project, 5 limited [See full pricing details](/marketing/ahrefs-profile/#pricing-and-plans) --- ### [NiceJob](/review-management/nicejob-profile/) - Overall rating: 4.9/5 - Reviews: 203 - Starting price: $75.00/month - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview NiceJob is an AI growth platform and reputation marketing software for service businesses. Most owners know that reviews, referrals, and repeat customers drive growth, but few have [Read more](/review-management/nicejob-profile/) #### Features ##### Best rated features - Communication Management: 5/5 - Social Media Monitoring: 5/5 - Complaint Monitoring: 5/5 - Loyalty Program: 5/5 ##### Worst rated features - Reporting & Statistics: 3/5 - Alerts/Notifications: 3/5 - Activity Dashboard: 4/5 [See all features](/review-management/nicejob-profile/#key-features) #### Pricing ##### Starter - Price: $75.00/month - Everything a service business needs to build a strong online reputation: automated text and email ##### Pro - Price: $125.00/month - All Starter features, plus the tools that turn a great reputation into repeat revenue: rebooking [See full pricing details](/review-management/nicejob-profile/#pricing-and-plans) --- ### [Conte.ai](/marketing/postoplan-profile/) - Overall rating: 4.8/5 - Reviews: 403 - Starting price: $39.00 - Best for: Content Publishing Options - Free trial: Not available - Free demo: Not available #### Overview Conte.ai is a web-based solution that handle the whole process of managing social media accounts for companies of all sizes and in any sector. What distinguishes us is our unique [Read more](/marketing/postoplan-profile/) #### Features ##### Best rated features - Content Library: 5/5 - Real-Time Analytics: 5/5 - Publish Scheduling: 5/5 - Visual Analytics: 5/5 [See all features](/marketing/postoplan-profile/#key-features) --- ### [Zoho Social](/marketing/zoho-social-profile/) - Overall rating: 4.7/5 - Reviews: 3,491 - Starting price: $15.00/month - Best for: Mid-size businesses - Free trial: Available - Free demo: Not available #### Overview Zoho Social is a holistic social media management tool that lets you effortlessly expand and grow your social media presence from one platform. Zoho Social supports major social [Read more](/marketing/zoho-social-profile/) ##### What users love - Centralized multi-channel management - Intuitive and simple interface - Efficient post scheduling tools ##### To take in mind - Posting limitations and restrictions - Account linking and access issues - Media upload and editing challenges #### Features ##### Best rated features - Content Scheduling: 5/5 - Commenting/Notes: 5/5 - Multi-Channel Management: 5/5 - Real-Time Monitoring: 5/5 ##### Worst rated features - Sentiment Analysis: 3.3/5 - Editorial Calendar: 4/5 - Campaign Scheduling: 4/5 - @mentions: 4/5 [See all features](/marketing/zoho-social-profile/#key-features) #### Pricing ##### Free - Price: Custom - Pricing available upon request - This plan is offered at zero cost ##### Standard Plan - Price: $15.00/month - This plan is also available for $10 per month on an annual subscription. ##### Professional - Price: $40.00/month - This plan is also available for $30 per month on an annual subscription. [See full pricing details](/marketing/zoho-social-profile/#pricing-and-plans) --- ### [Brevo](/scheduling/brevo-profile/) - Overall rating: 4.6/5 - Reviews: 3,528 - Starting price: $9.00/month - Best for: Value for money - Free trial: Not available - Free demo: Not available #### Overview Brevo Marketing Platform is an all-in-one marketing solution serving individuals, small businesses, and large enterprises across a wide range of industries. The software is [Read more](/scheduling/brevo-profile/) ##### What users love - Reliable transactional email delivery - User-friendly setup and navigation - Responsive and helpful assistance ##### To take in mind - Limited customization and flexibility - Cumbersome contact organization tools - Strict and confusing account controls #### Features ##### Best rated features - Collaboration Tools: 5/5 - Tagging: 5/5 - Multi-Channel Communication: 5/5 - Lead Engagement: 5/5 ##### Worst rated features - Unsubscribe Database: 2/5 - Availability Management: 3.8/5 - Customizable Reports: 3.8/5 [See all features](/scheduling/brevo-profile/#key-features) --- ### [Textline](/sms-marketing/textline-profile/) - Overall rating: 4.9/5 - Reviews: 169 - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview Textline is a cloud-based text messaging solution, which enables businesses to connect with clients using phone numbers. Customer support teams can and include images, emojis, URLs [Read more](/sms-marketing/textline-profile/) #### Features ##### Best rated features - Support Ticket Management: 5/5 - Surveys & Feedback: 5/5 - Knowledge Base Management: 5/5 - Real-Time Notifications: 5/5 [See all features](/sms-marketing/textline-profile/#key-features) #### Pricing ##### Essentials - Price: Custom - Pricing available upon request - Included Agents: 3, Additional Agents: $50 per agent per month ##### Pro - Price: Custom - Pricing available upon request - Included Agents: 5, Additional Agents: $70 per agent per month ##### Enterprise - Price: Custom - Pricing available upon request [See full pricing details](/sms-marketing/textline-profile/#pricing-and-plans) --- ### [Brandfolder](/digital-rights-management/brandfolder-profile/) - Overall rating: 4.7/5 - Reviews: 454 - Best for: Document Storage - Free trial: Not available - Free demo: Not available #### Overview Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The [Read more](/digital-rights-management/brandfolder-profile/) #### Features ##### Best rated features - Artwork Management: 5/5 - Fulfillment Distribution: 5/5 - Content Library: 5/5 - Customizable Templates: 5/5 ##### Worst rated features - Content Publishing Options: 3/5 - Activity Tracking: 3.5/5 - Tagging: 3.5/5 [See all features](/digital-rights-management/brandfolder-profile/#key-features) --- ### [MailerLite](/marketing/mailerlite-profile/) - Overall rating: 4.7/5 - Reviews: 2,344 - Starting price: $0.00 - Best for: Customer support - Free trial: Available - Free demo: Not available #### Overview MailerLite has been the email marketing platform of choice for small businesses, creators, and ecommerce brands for over 15 years. From growing your list to automating your [Read more](/marketing/mailerlite-profile/) ##### What users love - Responsive and helpful support team - Affordable plans and free tier - Intuitive and user-friendly interface ##### To take in mind - Limitations in email customization and delivery - Subscriber limits and management hurdles - Strict account and domain controls #### Features ##### Best rated features - Activity Tracking: 5/5 - Real-Time Data: 5/5 - Web Forms: 5/5 - Real-Time Monitoring: 5/5 ##### Worst rated features - Personalization: 3/5 - Real-Time Notifications: 3/5 - Geolocation: 3.7/5 [See all features](/marketing/mailerlite-profile/#key-features) #### Pricing ##### Free Plan - Price: $0.00 - 2500 monthly emails 2 user seats 24/7 Email & chat support for up to 14 days ##### Comfort - Price: $12.00/month - 5000 monthly emails 3 user seats 24/7 Email support ##### Power - Price: $25.00/month - Unlimited monthly emails Unlimited user seats 24/7 Live chat & email support [See full pricing details](/marketing/mailerlite-profile/#pricing-and-plans) --- ### [AgencyAnalytics](/web-analytics/agency-analytics-profile/) - Overall rating: 4.8/5 - Reviews: 116 - Starting price: $20.00/month - Best for: Features - Free trial: Available - Free demo: Not available #### Overview AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients with a brandable cloud based reporting platform that [Read more](/web-analytics/agency-analytics-profile/) #### Features ##### Best rated features - Ad hoc Reporting: 5/5 - Data Connectors: 5/5 - Reporting/Analytics: 5/5 - Social Media Integration: 5/5 ##### Worst rated features - Keyword Research Tools: 3/5 - Conversion Tracking: 3/5 - Competitive Analysis: 3.3/5 [See all features](/web-analytics/agency-analytics-profile/#key-features) #### Pricing ##### Core - Price: $20.00/month - One rate. Every feature. Only pay for the clients you actually have. - Unlimited data sources - ##### Enterprise - Price: Custom - Pricing available upon request - Managing a large-scale enterprise with 25+ clients? Contact us to build a custom plan with volume [See full pricing details](/web-analytics/agency-analytics-profile/#pricing-and-plans) --- ### [Cognism](/crm/cognism-profile/) - Overall rating: 4.7/5 - Reviews: 267 - Starting price: $1,000.00/month - Best for: Mid-size businesses - Free trial: Not available - Free demo: Not available #### Overview Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Most data looks fine until you try to use it. Contacts [Read more](/crm/cognism-profile/) #### Features ##### Best rated features - Data Synchronization: 5/5 - Strategic Planning: 5/5 - Customer Database: 5/5 - Data Cleansing: 5/5 ##### Worst rated features - Intent Data: 3/5 - Lead Nurturing: 3.8/5 - AI Copilot: 4/5 [See all features](/crm/cognism-profile/#key-features) --- ### [SE Ranking](/marketing/se-ranking-profile/) - Overall rating: 4.7/5 - Reviews: 298 - Starting price: $103.20/month - Best for: Features - Free trial: Available - Free demo: Not available #### Overview SE Ranking is the search performance platform for marketing teams and agencies that need to understand their full digital ecosystem — not just their keyword rankings. As AI search, [Read more](/marketing/se-ranking-profile/) #### Features ##### Best rated features - Access Controls/Permissions: 5/5 - Web Traffic Reporting: 5/5 - Customizable Reports: 5/5 - SEO Audit: 5/5 ##### Worst rated features - Scheduled/Automated Reports: 3/5 - Social Media Monitoring: 3/5 - Campaign Management: 3.7/5 - Engagement Tracking: 4/5 [See all features](/marketing/se-ranking-profile/#key-features) #### Pricing ##### Core - Price: $103.20/month - SEO + GEO for marketing teams with repeatable delivery ##### Growth - Price: $223.20/month - Automation and collaboration for multi-client SEO + GEO ##### Enterprise - Price: Custom - Pricing available upon request - Custom SEO & GEO platform for large teams and complex tasks [See full pricing details](/marketing/se-ranking-profile/#pricing-and-plans) --- ### [Renderforest](/video-making/renderforest-profile/) - Overall rating: 4.8/5 - Reviews: 407 - Starting price: $0.00 - Best for: Video Creation - Free trial: Not available - Free demo: Not available #### Overview Renderforest is the all-in-one AI platform for video, branding, and web design. With Renderforest, you can create pro-quality videos, websites, and designs with AI — quickly and [Read more](/video-making/renderforest-profile/) ##### What users love - Professional videos without expertise - Diverse templates for creativity - Intuitive and beginner-friendly design ##### To take in mind - Subscription costs and limitations #### Features ##### Best rated features - Audio File Management: 5/5 - Supports HD Resolution: 5/5 - Brand Overlay: 5/5 - Content Management: 5/5 ##### Worst rated features - Text to Video: 3.8/5 - Screen Sharing: 3.9/5 - Search/Filter: 4/5 [See all features](/video-making/renderforest-profile/#key-features) --- ### [Loomly](/marketing/loomly-profile/) - Overall rating: 4.7/5 - Reviews: 509 - Starting price: $42.00/month - Best for: Small businesses - Free trial: Available - Free demo: Available #### Overview Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze posts all in one place. Streamline your entire social media [Read more](/marketing/loomly-profile/) ##### What users love - Centralized multi-platform management - Intuitive and accessible interface - Visual content planning tools ##### To take in mind - Manual and inconsistent posting issues #### Features ##### Best rated features - @mentions: 5/5 - Customizable Templates: 5/5 - Customizable Reports: 5/5 - Access Controls/Permissions: 5/5 [See all features](/marketing/loomly-profile/#key-features) #### Pricing ##### Base - Price: $42.00/month - Up to 2 Users ##### Standard - Price: $80.00/month - Up to 6 Users ##### Advanced - Price: $175.00/month - Up to 14 Users [See full pricing details](/marketing/loomly-profile/#pricing-and-plans) --- ### [Missinglettr](/url-shortener/missinglettr-profile/) - Overall rating: 4.8/5 - Reviews: 268 - Starting price: $0.00 - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview Missinglettr is a marketing platform designed to help businesses automatically create micro-content from blogs and post it across social media accounts including Facebook, Twitter, [Read more](/url-shortener/missinglettr-profile/) #### Features ##### Best rated features - Link Analytics: 5/5 - Tag Management: 5/5 - Reporting & Statistics: 5/5 - Customizable Templates: 5/5 ##### Worst rated features - Calendar Management: 1/5 - Conversion Tracking: 3/5 - Email Marketing: 3/5 - Campaign Management: 3.7/5 [See all features](/url-shortener/missinglettr-profile/#key-features) #### Pricing ##### Free - Price: $0.00 - The plan comes with a free trial and guarantee that you can cancel whenever you want to. ##### Solo - Price: $19.00/month - The plan comes with a free trial and guarantee that you can cancel whenever you want to. ##### Pro - Price: $59.00/month - The plan comes with a free trial and guarantee that you can cancel whenever you want to. [See full pricing details](/url-shortener/missinglettr-profile/#pricing-and-plans) --- 1 [2](https://www.softwareadvice.com/category/4630-marketing/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/category/4630-marketing/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/category/4630-marketing/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/category/4630-marketing/?__ai_markdown=true&page=5) ... [21](https://www.softwareadvice.com/category/4630-marketing/?__ai_markdown=true&page=21) ## Popular Comparisons [ monday AI Work Platform vs Asana ](https://www.softwareadvice.com/project-management/asana-profile/vs/monday-com/)[ Marketing 360 vs Wix ](https://www.softwareadvice.com/marketing/marketing-360-profile/vs/wix/)[ Brevo vs HubSpot Marketing Hub ](https://www.softwareadvice.com/compare/18887-brevo/vs/119437-HubSpot-Marketing/)[ Zoho Social vs Hootsuite ](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/zoho-social/)[ Dynamics 365 vs Pipedrive ](https://www.softwareadvice.com/compare/106335-Dynamics-365/vs/321306-pipedrive/)[ MailerLite vs Constant Contact ](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/mailerlite/)[ ActiveCampaign vs Keap ](https://www.softwareadvice.com/crm/activecampaign-profile/vs/infusionsoft-crm/) The marketing technology landscape is growing and diversifying. As more consumers go online to look for information and research products, more marketers are focusing on digital strategies. Over the years, new categories of marketing software have emerged to support this shift. Today, there are a plethora of software options to help marketers manage and optimize digital campaigns. In fact, some experts [estimate](http://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/) the greater marketing technology landscape now has close to 2,000 vendors across nearly 50 categories. If you’re new to marketing software, this breadth of options can feel daunting. This guide will help you understand your many options and make an informed purchase decision. Here’s what we’ll cover: (#what is) [A Comparison of Top Marketing Solutions](#AComparisonofTopMarketingSolutions) [Common Features of Marketing Software?](#CommonFeaturesofMarketingSoftware) [What Type of Buyer Are You?](#WhatTypeofBuyerAreYou) [Key Considerations](#KeyConsiderations) ## What Is Marketing Software? In general, marketing software helps organizations perform the following functions: - Attract new customers and visitors  - Turn customers into leads that can be nurtured through the sales funnel - Deliver marketing and promotional materials (e.g., via email marketing, social media, etc.) - Surface insights about customers to improve marketing efforts - Automate time-consuming, repetitive manual tasks _Reporting dashboard screenshot in Pardot_ While some products are sold as “best-of-breed” systems (i.e., they offer a single marketing application), others are sold as “marketing clouds” or “integrated suites” (they house multiple marketing applications all in one place). Whether a business should choose a suite or a best-of-breed solution depends on the range of functionality needed. **Marketing suites are generally more expensive, but allow users to do more** without having to integrate products from multiple vendors. **Best-of-breed solutions tend to be more affordable, and are best for companies that want to focus more heavily on specific applications**—or that want to build their own suite of marketing tools. ## A Comparison of Top Marketing Solutions There are many popular marketing solutions on the market, and it can be hard to know what distinguishes one product from another and which is right for you. To help you better understand how the top marketing systems stack up against one another, we created a series of side-by-side product comparison pages that break down the details of what each solution offers in terms of pricing, applications, ease of use, support and more: | Column 1 | Column 2 | Column 3 | | --- | --- | --- | | Top Act-On Comparisons | Top AWeber Comparisons | Top Constant Contact Comparisons | | Act-On vs. HubSpot Act-On vs. Marketo Act-On vs. Pardot | AWeber vs. Constant Contact AWeber vs. MailChimp | AWeber vs. Constant Contact | | Top Oracle CX Marketing Comparisons | Top HubSpot Comparisons | Top MailChimp Comparisons | | Oracle CX Marketing vs Pardot | Act-On vs. Hubspot | AWeber vs. MailChimp | | Top Marketo Comparisons | Top Pardot Comparisons | | | Act-On vs. Marketo | Act-On vs. Pardot Oracle CX Marketing vs Pardot | | --- ## Common Features of Marketing Software Below is a list of common types of marketing applications that may be available either on their own, or bundled as part of a marketing suite: | Feature | Description | | --- | --- | | Marketing automation | Used for developing, executing and tracking marketing campaigns. Automates workflows, tracks prospect behavior and qualifies leads. | | Lead generation | Automates the capture, segmentation and assignment of leads to improve targeted marketing communications and shorten sales cycles. | | Lead management | Automates the movement and tracking of leads through the life cycle from acquisition to conversion. | | Email marketing | Used to create, send and track email campaigns and autoresponders. | | Social media management | Provides the means for users to create, launch and administer social campaigns and promotions. Manages creative assets on social media platforms. | | Social media monitoring | Identifies words used in association with brands, and locates where on social media platforms these conversations are occurring. | | Social media analytics | Measures campaign performance and impact, and tracks a brand’s share of voice across social channels to determine how effective social media efforts are. | | Mobile marketing | Handles the routing, management and delivery of SMS messages. | | Marketing resource management | Manages marketing projects, digital assets, workflows, budgets and approval processes across teams, departments or agencies. | | Marketing analytics | Measures marketing activities across multiple online and offline channels to get a view of those channels’ return on investment (ROI). | | Content marketing | Helps manage the distribution of content across the Web. Creates, deploys, manages and stores content on Web pages. | | Search marketing | Helps businesses generate traffic by providing information or advice to improve marketing content so it’s optimized for search engines. | --- ## What Type of Buyer Are You? Before making a purchase, companies should evaluate their marketing strategies to determine how to choose software that supports overall business objectives. **Outbound marketing.** Outbound marketing is when a marketer contacts prospects, hoping for engagement. Tactics can include advertising on search engines, paying website publishers to post your ads or sending emails to lists of leads. Businesses that primarily want to reach out to customers in these ways should **look for applications that offer email and/or mobile marketing functionality**. Most [marketing automation platforms](https://www.softwareadvice.com/marketing/automation-comparison/) include outbound email marketing capabilities. You could also consider [lead generation](https://www.softwareadvice.com/marketing/lead-generation-comparison/) and [lead management](https://www.softwareadvice.com/marketing/lead-management-comparison/) solutions. **Inbound marketing.** Inbound marketing gets buyers to find you. This is done by providing interesting, helpful content on websites, blogs or social media that engages buyers. Businesses using inbound marketing tactics should look for software that helps optimize marketing content for Web search (so that buyers can easily find it) and provides lead nurturing functionality—for example, **inbound** [marketing automation](https://www.softwareadvice.com/marketing/automation-comparison/)**, content marketing or search marketing applications**. **Social media marketing.** If you use (or plan to use) social media channels to connect with customers, consider applications that monitor social media conversations, track the results of social media marketing activities and allow you to measure the results of these campaigns. **While social media marketing functionality is sometimes included in marketing automation platforms, many vendors also offer this as a best-of-breed solution.** **Planning and measurement focus.** Marketers that want to measure the ROI of marketing projects should look for software that provides detailed analytics. While this functionality is often included in other types of marketing software, you may want to consider the in-depth reporting tools offered by **best-of-breed marketing analytics and social media analytics software**. Additionally, businesses that need help planning and executing marketing campaigns can consider [marketing resource management software](https://www.softwareadvice.com/marketing/mrm-comparison/). It's important to note that marketing functionality can also be incorporated into suites outside of the typical marketing software industry. For example, leading event management software often includes some element of marketing, such as tools for creating customizable websites, email marketing and push messaging campaigns. These are described in more detail [here](https://www.softwareadvice.com/event-management/). ## Key Considerations To further narrow things down, here are two key factors to keep in mind as you evaluate marketing products: **Prioritize the applications you use most often** Avoid purchasing systems with bells and whistles that don’t support your business processes. However, do **consider any applications, features and functionality that you will need in the future**, even if you’re not quite ready to use them today. **Make sure your new system supports necessary integrations.** When comparing options, you’ll want to know whether—and how well—a given marketing system will synchronize with your existing data and tools. For example, you may want to **consider marketing software that offers** [native CRM integration](https://www.softwareadvice.com/crm/). If you plan to access the system while on the go (via mobile phones or tablets), **consider a system with a native mobile app**. If you’re building your own marketing technology stack, be sure to **check that the systems you combine will work together seamlessly**. You may also want to look for vendors that offer integration support and services. ## Find Marketing Software for your industry Compare top-rated tools based on reviews from companies in your industry. - [Marketing Software for Retail→](https://www.softwareadvice.com/category/4630-marketing/for-retail/) - [Marketing Software for Construction→](https://www.softwareadvice.com/category/4630-marketing/for-construction/) - [Marketing Software for Nonprofit→](https://www.softwareadvice.com/category/4630-marketing/for-nonprofit/) - [Marketing Software for Manufacturing→](https://www.softwareadvice.com/category/4630-marketing/for-manufacturing/) - [Marketing Software for Healthcare→](https://www.softwareadvice.com/category/4630-marketing/for-healthcare/) - [Marketing Software for Education→](https://www.softwareadvice.com/category/4630-marketing/for-education/) - [Marketing Software for Finance→](https://www.softwareadvice.com/category/4630-marketing/for-finance/) - [Marketing Software for Real Estate→](https://www.softwareadvice.com/category/4630-marketing/for-real-estate/) - [Marketing Software for Transportation→](https://www.softwareadvice.com/category/4630-marketing/for-transportation/) - [Marketing Software for Hospitality→](https://www.softwareadvice.com/category/4630-marketing/for-hospitality/)