# Best MRM Software - 2026 Reviews & Pricing > Find the best Marketing Resource Management (MRM) Software for your organization. Compare top Marketing Resource Management (MRM) Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/marketing/mrm-comparison --- [Home](https://www.softwareadvice.com/) / MRM Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best MRM Software of 2026 Updated July 7, 2026 On this page 1. Popular Comparisons 2. Buyers Guide 3. Related Software Filter products 45 results ### Compare Products Showing 1 - 25 of 45 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. [Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/) Smartsheet is a work execution platform and collaboration tool with a familiar spreadsheet-like interface that helps teams plan,...[Read more about Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/) **4.5** ([3525 reviews](https://www.softwareadvice.com/project-management/smartsheet-profile/reviews/)) **7** recommendations Free trial Free version Integrations Integrations Microsoft Outlook Okta +61 more +60 more +59 more Smartsheet's Best Rated Features 5.0Charting See All Smartsheet's Worst Rated Features Expense Tracking See All [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governe...[Read more about Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** ([3023 reviews](https://www.softwareadvice.com/project-management/wrike-profile/reviews/)) **6** recommendations Free trial Free version Integrations Integrations Marketo Engage Campaign Monitor by Marigold +125 more +124 more +123 more Wrike's Best Rated Features 5.0IT Reporting See All Wrike's Worst Rated Features Spreadsheet View See All [Brandfolder](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/) Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media ass...[Read more about Brandfolder](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/) **4.7** ([450 reviews](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/reviews/)) Free trial Free version Integrations Integrations Dropbox Business Box +37 more +36 more +35 more Brandfolder's Best Rated Features 5.0Fulfillment Distribution See All Brandfolder's Worst Rated Features Rights Management See All [monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) monday.com is the AI Work Platform where people and agents operate as one team - with shared cross-department context, enterpris...[Read more about monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** ([6072 reviews](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/)) Free trial Free version Integrations Integrations Asana Stripe +37 more +36 more +35 more monday.com AI Work Platform's Best Rated Features 5.0Order Entry See All monday.com AI Work Platform's Worst Rated Features Color Codes/Icons See All [Narrato Workspace](https://www.softwareadvice.com/cms/narrato-workspace-profile/) Narrato is a platform for content marketing teams for content creation, planning, collaboration & project management platform. ...[Read more about Narrato Workspace](https://www.softwareadvice.com/cms/narrato-workspace-profile/) **4.9** ([45 reviews](https://www.softwareadvice.com/cms/narrato-workspace-profile/reviews/)) Free trial Free version Integrations Integrations WordPress Canva +1 more +0 more +0 more Narrato Workspace's Best Rated Features 5.0Prioritization See All Narrato Workspace's Worst Rated Features 4.50Version Control See All [Factors.ai](https://www.softwareadvice.com/account-based-marketing/factors-ai-profile/) Factors.ai is an account intelligence, analytics & attribution platform that helps sales & marketing teams at high-growth B2Bs t...[Read more about Factors.ai](https://www.softwareadvice.com/account-based-marketing/factors-ai-profile/) **4.8** ([20 reviews](https://www.softwareadvice.com/account-based-marketing/factors-ai-profile/reviews/)) Free trial Free version Integrations Integrations HubSpot CRM Drift +17 more +16 more +15 more Factors.ai's Best Rated Features 5.0Visualization See All Factors.ai's Worst Rated Features 4.0Multi-Channel Attribution See All [Planful for Marketing](https://www.softwareadvice.com/marketing-planning/plannuh-profile/) Planful for Marketing is a marketing planning solution that helps businesses manage and track marketing goals, campaigns, budget...[Read more about Planful for Marketing](https://www.softwareadvice.com/marketing-planning/plannuh-profile/) **5.0** ([10 reviews](https://www.softwareadvice.com/marketing-planning/plannuh-profile/#reviews)) Free trial Free version Integrations Integrations Google Ads +0 more +0 more +0 more Planful for Marketing's Best Rated Features 5.0Collaboration Tools See All Planful for Marketing's Worst Rated Features Multi-Currency See All [Papirfly](https://www.softwareadvice.com/marketing/brandmaster-profile/) Papirfly is a digital asset management and content creation platform. It helps brands organize their assets and create on-brand ...[Read more about Papirfly](https://www.softwareadvice.com/marketing/brandmaster-profile/) **4.7** ([20 reviews](https://www.softwareadvice.com/marketing/brandmaster-profile/reviews/)) Free trial Free version Integrations Integrations WordPress Adobe Creative Cloud +11 more +10 more +9 more Papirfly's Best Rated Features 5.0Artwork Management See All Papirfly's Worst Rated Features 3.0Status Tracking See All [SAS Customer Intelligence 360](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/) SAS Customer Intelligence 360 is a multichannel marketing hub for the modern marketing organization. Offering a suite comprised ...[Read more about SAS Customer Intelligence 360](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/) **4.9** ([8 reviews](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/#reviews)) Free trial Free version Integrations Integrations Google Cloud Microsoft Azure +57 more +56 more +55 more SAS Customer Intelligence 360's Best Rated Features 5.0Contact Database See All SAS Customer Intelligence 360's Worst Rated Features 4.0Customizable Fields See All [Screendragon](https://www.softwareadvice.com/marketing/screendragon-profile/) Screendragon is an enterprise work management and orchestrated intelligence platform built for complex marketing and agency oper...[Read more about Screendragon](https://www.softwareadvice.com/marketing/screendragon-profile/) **4.6** ([37 reviews](https://www.softwareadvice.com/marketing/screendragon-profile/reviews/)) Free trial Free version Integrations Integrations Google Drive OneDrive +11 more +10 more +9 more Screendragon's Best Rated Features 5.0Budgeting/Forecasting See All Screendragon's Worst Rated Features Issue Management See All [Allocadia](https://www.softwareadvice.com/marketing/allocadia-profile/) Allocadia Marketing Performance Management is planning, budgeting, and performance measurement software built for revenue-driven...[Read more about Allocadia](https://www.softwareadvice.com/marketing/allocadia-profile/) **5.0** ([3 reviews](https://www.softwareadvice.com/marketing/allocadia-profile/#reviews)) Free trial Free version Integrations Integrations Tableau Microsoft Power BI +11 more +10 more +9 more [Uptempo](https://www.softwareadvice.com/marketing/brandmaker-profile/) Uptempo provides enterprise marketing teams with software to manage planning, productivity and performance. Our mission is to he...[Read more about Uptempo](https://www.softwareadvice.com/marketing/brandmaker-profile/) **4.6** ([12 reviews](https://www.softwareadvice.com/marketing/brandmaker-profile/reviews/)) Free trial Free version Integrations Integrations Microsoft Teams Adobe Photoshop +49 more +48 more +47 more Uptempo's Best Rated Features 5.0Activity Planning See All Uptempo's Worst Rated Features 1.0Brand Guidelines See All [Bynder](https://www.softwareadvice.com/cms/bynder-profile/) Bynder is the industry-leading, cloud-based Digital Asset Management (DAM) platform trusted by 4,000+ global brands including Pu...[Read more about Bynder](https://www.softwareadvice.com/cms/bynder-profile/) **4.5** ([227 reviews](https://www.softwareadvice.com/cms/bynder-profile/reviews/)) Free trial Free version Integrations Integrations Sprinklr HubSpot Content Hub +86 more +85 more +84 more Bynder's Best Rated Features 5.0Approval Process Control See All Bynder's Worst Rated Features Mobile App See All [OnTrack Workflow](https://www.softwareadvice.com/marketing/ontrack-workflow-profile/) Ontrack Workflow is a cloud-based digital asset management solution that offers a resource portal, workflow management, brand co...[Read more about OnTrack Workflow](https://www.softwareadvice.com/marketing/ontrack-workflow-profile/) **4.3** ([6 reviews](https://www.softwareadvice.com/marketing/ontrack-workflow-profile/#reviews)) Free trial Free version Integrations Integrations Salesforce Sales Cloud Mailchimp +1 more +0 more +0 more OnTrack Workflow's Best Rated Features 5.0Order Management See All OnTrack Workflow's Worst Rated Features 5.0Asset Sharing See All [CoSchedule Marketing Suite](https://www.softwareadvice.com/marketing/coschedule-profile/) CoSchedule's Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams...[Read more about CoSchedule Marketing Suite](https://www.softwareadvice.com/marketing/coschedule-profile/) **4.4** ([106 reviews](https://www.softwareadvice.com/marketing/coschedule-profile/reviews/)) Free trial Free version Integrations Integrations Google Forms Instagram +20 more +19 more +18 more CoSchedule Marketing Suite's Best Rated Features 5.0Prioritization See All CoSchedule Marketing Suite's Worst Rated Features Multi-Campaign See All [Marvia](https://www.softwareadvice.com/cms/marvia-profile/) Marvia is a distributed marketing automation software. It helps businesses centralize their brand resources and empower their pa...[Read more about Marvia](https://www.softwareadvice.com/cms/marvia-profile/) **4.3** ([64 reviews](https://www.softwareadvice.com/cms/marvia-profile/reviews/)) Free trial Free version Integrations Integrations LinkedIn for Business Adobe Commerce +21 more +20 more +19 more Marvia's Best Rated Features 5.0Customizable Templates See All Marvia's Worst Rated Features Metadata Management See All [Percolate](https://www.softwareadvice.com/marketing/percolate-profile/) Percolate is a cloud-based content marketing solution for midsize and large companies. Primary features include content manageme...[Read more about Percolate](https://www.softwareadvice.com/marketing/percolate-profile/) **4.2** ([35 reviews](https://www.softwareadvice.com/marketing/percolate-profile/#reviews)) Free trial Free version Integrations Integrations Tableau Domo +15 more +14 more +13 more [Sprinklr](https://www.softwareadvice.com/customer-support/sprinklr-profile/) Sprinklr is a cloud-based customer experience management solution designed for businesses of all sizes. It offers social experie...[Read more about Sprinklr](https://www.softwareadvice.com/customer-support/sprinklr-profile/) **4.3** ([91 reviews](https://www.softwareadvice.com/customer-support/sprinklr-profile/reviews/)) Free trial Free version Integrations Integrations Zendesk Suite Marketo Engage +42 more +41 more +40 more Sprinklr's Best Rated Features 5.0Contact Database See All Sprinklr's Worst Rated Features Natural Language Processing See All [Marmind](https://www.softwareadvice.com/marketing/uppernetwork-profile/) Marmind is the leading Marketing Resource Management software for the enterprise. It gives global marketing teams full visibilit...[Read more about Marmind](https://www.softwareadvice.com/marketing/uppernetwork-profile/) **4.3** ([61 reviews](https://www.softwareadvice.com/marketing/uppernetwork-profile/#reviews)) Free trial Free version Integrations Integrations Google Analytics 360 CELUM +11 more +10 more +9 more Marmind's Best Rated Features 5.0Search/Filter See All Marmind's Worst Rated Features Activity Dashboard See All [SAP Customer Experience](https://www.softwareadvice.com/crm/sap-customer-experience-profile/) SAP Customer Experience is a cloud-based customer relationship management solution that helps small and mid-size businesses mana...[Read more about SAP Customer Experience](https://www.softwareadvice.com/crm/sap-customer-experience-profile/) **4.3** ([245 reviews](https://www.softwareadvice.com/crm/sap-customer-experience-profile/reviews/)) Free trial Free version SAP Customer Experience's Best Rated Features 5.0Customer Complaint Tracking See All SAP Customer Experience's Worst Rated Features 3.0Campaign Planning See All [BrandMuscle](https://www.softwareadvice.com/marketing/brandbuilder-profile/) BrandMuscle simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best custo...[Read more about BrandMuscle](https://www.softwareadvice.com/marketing/brandbuilder-profile/) No reviews yet Free trial Free version [Filecamp](https://www.softwareadvice.com/video-management/filecamp-profile/) Filecamp is a cloud-based Digital Asset Management (DAM) software solution that helps companies organize and share their digital...[Read more about Filecamp](https://www.softwareadvice.com/video-management/filecamp-profile/) **4.7** ([114 reviews](https://www.softwareadvice.com/video-management/filecamp-profile/reviews/)) Free trial Free version Filecamp's Best Rated Features 5.0Customizable Templates See All Filecamp's Worst Rated Features Reporting/Analytics See All [Dreamdata](https://www.softwareadvice.com/marketing/dreamdata-io-profile/) Dreamdata is a B2B Attribution Platform. You know marketing drives revenue - now you can prove it with numbers you'd stake your ...[Read more about Dreamdata](https://www.softwareadvice.com/marketing/dreamdata-io-profile/) **4.8** ([55 reviews](https://www.softwareadvice.com/marketing/dreamdata-io-profile/#reviews)) Free trial Free version Integrations Integrations HubSpot CRM Pipedrive +15 more +14 more +13 more Dreamdata's Best Rated Features 5.0Multi-Channel Marketing See All Dreamdata's Worst Rated Features Lead Qualification See All [IntelligenceBank](https://www.softwareadvice.com/product/26071-IntelligenceBank-DAM/) IntelligenceBank is a cloud-based Digital Asset Management (DAM) solution that helps businesses to streamline marketing processe...[Read more about IntelligenceBank](https://www.softwareadvice.com/product/26071-IntelligenceBank-DAM/) **4.7** ([81 reviews](https://www.softwareadvice.com/product/26071-IntelligenceBank-DAM/reviews/)) Free trial Free version Integrations Integrations Adobe Premiere Pro Salesforce Marketing Cloud +39 more +38 more +37 more IntelligenceBank's Best Rated Features 5.0File Conversion See All IntelligenceBank's Worst Rated Features Backup Scheduling See All [Zoho Sprints](https://www.softwareadvice.com/project-management/zoho-sprints-profile/) Zoho Sprints is an agile project management platform that supports both Scrum and Kanban frameworks. It helps teams plan and pri...[Read more about Zoho Sprints](https://www.softwareadvice.com/project-management/zoho-sprints-profile/) **4.5** ([298 reviews](https://www.softwareadvice.com/project-management/zoho-sprints-profile/reviews/)) Free trial Free version Integrations Integrations Jira Bitbucket +25 more +24 more +23 more Zoho Sprints's Best Rated Features 5.0Code Repository Integration See All Zoho Sprints's Worst Rated Features Calendar Management See All 1 [2](https://www.softwareadvice.com/marketing/mrm-comparison/?page=2) ## Popular Comparisons [ Smartsheet vs monday.com AI Work Platform ](https://www.softwareadvice.com/marketing/monday-com-profile/vs/smartsheet/)[ Wrike vs Workamajig ](https://www.softwareadvice.com/project-management/workamajig-profile/vs/wrike/)[ Bynder vs Acquia DAM (Widen) ](https://www.softwareadvice.com/cms/bynder-profile/vs/widen-collective/) These days, marketers are faced with a growing number of digital channels they can use to engage with customers at a much quicker pace than ever before. Because of this, there are more moving parts to track over shorter periods of time when organizations are planning and measuring marketing campaigns. To keep pace in today’s digital environment, marketers must use their internal resources wisely. This is where marketing resource management (MRM) comes in. MRM acts as the "administrative backbone" for day-to-day marketing operations by helping companies track and use their marketing resources more efficiently. This guide will help you learn more about MRM software systems so you can make the right purchase decision for your business. Here's what we'll cover: [What Is Marketing Resource Management Software?](#WhatIsMarketingResourceManagementSoftware) [Common Marketing Resource Management Software Functionality](#CommonMarketingResourceManagementSoftwareFunctionality) [Benefits of Marketing Resource Management Software](#BenefitsofMarketingResourceManagementSoftware) [Market Trends to Understand](#MarketTrendstoUnderstand) ## What Is Marketing Resource Management Software? In a nutshell, MRM software helps users manage the back-end process of marketing. It allows companies to more efficiently plan, manage and execute on marketing programs and campaigns. It also helps companies make sure they maintain a consistent brand image across marketing and communication channels. An MRM system typically includes capabilities for planning, budgeting and tracking marketing activities, as well as tools for managing digital brand assets, workflows and approval processes. Microsoft Dynamics' _marketing resource management interface_ ## Common Functionality of Marketing Resource Management Software MRM software typically offers functionality for strategic planning and financial management, asset and project management and, to some degree, reporting and analysis. The exact functionality offered may vary from vendor to vendor. ### Common Functionality of Marketing Resource Management Software **Financial planning** Tracks expenses, schedules and resources needed to execute campaigns. Users can link marketing objectives to expected results for each program and campaign. [Project management](https://www.softwareadvice.com/category/4630-marketing/) Organizes the marketing production process and allows users to report their progress and view upcoming activities. **Workflow automation** Automates common tasks, such as content approvals and cost and expense tracking, to help organizations work more efficiently. **Calendaring** Offers a shared view of marketing activities with associated time frames. **Digital asset management** Stores and provides shared access to marketing assets, such as images, videos, documents, marketing materials and logos. **Reporting and analysis** Provides reports on marketing efficiency, campaign performance, resource allocation and more. ## Benefits of Marketing Resource Management Software There are many benefits to using an MRM system, including the following: **Brand asset consistency.** MRM systems often provide asset management to ensure that all marketing content is brand-compliant and meets usage specifications. It also helps marketing teams avoid inconsistencies in brand image and communication by allowing them to share materials and keep them out of silos. **Illumination of bottlenecks.** A common challenge in any organization is identifying and eliminating bottlenecks. MRM software improves efficiency by tracking the resources used and their effectiveness at supporting a given campaign. This helps companies identify and resolve bottlenecks. **Shortened cycles.** With functionality for shared planning and visibility, MRM software helps companies spend less time managing communications between different departments and functions. This shortens campaign cycles and helps launch marketing campaigns more quickly. **Reduced costs.** MRM software helps companies see where their marketing team is overspending or under-investing so they can quickly reallocate marketing dollars to the best-performing initiatives. This reduces spending on media, production and materials that have a low return on investment (ROI). **Nuanced view of ROI.** MRM software tracks every dollar spent and each resource allocated to marketing campaigns, showing how each contributes to the overall ROI. This helps companies make real-time adjustments and assess how to improve resource allocation in future campaigns. Businesses will see additional benefits by combining an MRM system with [marketing automation software](https://www.softwareadvice.com/marketing/automation-comparison/) and other marketing tools, such as: - [Email marketing software](https://www.softwareadvice.com/email-marketing/) - [Social media marketing software](https://www.softwareadvice.com/marketing/social-media-comparison/) - [Marketing analytics software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/) These tools reduce time spent on manually managing people, assets and content and help create a holistic, integrated view of marketing operations and campaign health. ## Market Trends to Understand Here are a few market trends you should consider before selecting a marketing resource management software platform: **Trend toward of cloud-based solutions.** Cloud-based solutions, also known as software-as-a-service (SaaS), provide flexibility in terms of investment in the digital infrastructure, which further reduces strain on the IT budgets of small and midsize businesses (SMBs). Cloud-based software is usually available on a subscription basis with monthly or annual billing models. Marketers in SMBs prefer cloud-based solutions, as they provide data security and disaster recovery modules at prices that suit their limited budgets. Cloud-based models enable organizations to embrace technology initiatives, such as bring your own device (BYOD) and bring your own phone (BYOP). **Integration of reporting and analytics tools.** Advanced analytics solutions generate real-time dashboards and reports to enable data-driven decisions. As a result, marketers are gaining interest in using analytics tools to monitor customer behavior, track campaign performance and draw insights. They are also looking for intuitive data visualization capabilities to create data summary reports and presentations. Software vendors are responding to these requirements by providing analytics tools that are easy to use and require no external IT support for data analysis. **Use of mobile devices.** Marketers are seeking solutions that offer mobile access, which helps organize processes and review campaign performance from anywhere. Moreover, advanced applications offer live chat collaboration features that help team members communicate on-the-go. This functionality also enables team managers to review documents and share feedback from remote locations. **Social media marketing.** Successful use cases involving social media as a marketing tool have created demand among marketers to use this channel to promote products and services. Platforms such as Facebook, LinkedIn and Twitter enable marketers to filter their audience into niche segments and target each segment based on their distinct tastes and preferences. Software vendors are updating their solutions with social media marketing functionalities or integrating them into existing tools. It is important to keep the messaging and branding consistent across social media marketing campaigns to spread awareness and engage customers. In addition, social media tools enable marketers to organize promotional campaigns to retain customers with regular brand communication. ### Related MRM Software - [AI Marketing Tools Software](https://www.softwareadvice.com/ai-marketing-tools/) - [Market Research Software](https://www.softwareadvice.com/market-research/) - [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/) - [Marketing Attribution Software](https://www.softwareadvice.com/marketing-attribution/) - [Marketing Planning Software](https://www.softwareadvice.com/marketing-planning/) - [Mobile Analytics Software](https://www.softwareadvice.com/mobile-analytics/) - [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) Best MRM Software - 2026 Reviews & Pricing