# Best Predictive Lead Scoring Software - 2026 Reviews & Pricing

> Find the best Lead Scoring Software for your organization. Compare top Lead Scoring Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/marketing/lead-scoring-comparison

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Predictive Lead Scoring Software

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# Best Predictive Lead Scoring Software of 2026

Updated June 19, 2026

On this page

1.  Popular Comparisons
2.  Buyers Guide
3.  Related Software

Filter products

179 results

### Compare Products

Showing 1 - 25 of 179 products

#### Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    

### Compare Products

Sort by

**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

[Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/)

4.64

[(33)](https://www.softwareadvice.com/email-marketing/net-results-profile/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lead management, lead scoring, marketing list management, email builder, social media management, insights and analytics. Other features include sales alerts, sales workflow automation, web form builder, landing page builder and dashboards. The lead management module allows users to automate marketing workflow and tasks. Big data segmentation backs up automated list management, sales alerts, lead scoring, simple drip campaigns and lead nurturing workflows. It allows users to schedule social media posts, track and score prospective leads based on their social media activities. It provides integration with Salesforce, SugarCRM, Zapier, Microsoft Dynamics, WordPress, Magento, Google Adwords, Google Analytics, ConnectWise and others. Net-Results is offered in a subscription pricing option. It is compatible with Windows, Mac and Linux operating systems. Mobile apps for iOS is also offered. Support is provided via email and over the phone.... [Read more](https://www.softwareadvice.com/email-marketing/net-results-profile/)

### Basic

$800.00

[See full pricing details](https://www.softwareadvice.com/email-marketing/net-results-profile/#pricing-and-plans)

[SalesNOW](https://www.softwareadvice.com/marketing/salesnow-profile/)

4.64

[(81)](https://www.softwareadvice.com/marketing/salesnow-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

SalesNOW by Interchange Solutions Inc. is a cloud-based customer relationship management (CRM) and sales force automation solution that allows sales teams, management and executives to manage aspects of sales cycle including contact, deal, case and lead management, company tracking and sales reporting. It is also available for on-premise deployment. SalesNOW allows users to take sales notes, log their calls, and capture emails automatically; train new employees by keeping corporate account histories of clients; gain a dashboard view of activities of sales representatives; and view various sales data, including next steps on leads, deals, and cases.SalesNOW also allows users to customize tabs, reports, and data fields and provides visual, graphical representations of sales forecasts, funnels, and activity reports. The solution offers a mobile application for Android, iPhone, iPad, and Blackberry devices. SalesNOW is available on a monthly subscription basis that includes support via phone, email and through product tutorials and manuals.... [Read more](https://www.softwareadvice.com/marketing/salesnow-profile/)

### Best rated features:

Forecasting

5.0

Email Marketing

5.0

Segmentation

5.0

Workflow Management

5.0

### Worst rated features:

Quotes/Estimates

4.0

[See all features](https://www.softwareadvice.com/marketing/salesnow-profile/#key-features)

### Basic

$19.95

[See full pricing details](https://www.softwareadvice.com/marketing/salesnow-profile/#pricing-and-plans)

[Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/)

4.50

[(251)](https://www.softwareadvice.com/crm/claritysoft-profile/reviews/)

Best for:Customer support

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Claritysoft is a cloud-based customer relationship management (CRM) solution designed for midsize and large enterprise businesses. It offers sales automation, customer service and support, marketing automation and social CRM within a single solution. Key features include account management, activity management, calendar management and pipeline management. Claritysoft CRM features a contact management module that allows users to import and unify contact lists from different sources such as Excel documents, Outlook and QuickBooks. It allows users to view contact location in Google Maps, which helps them plan routes for sales representatives. The email-marketing feature allows users to design email templates and pull contacts from contact lists based on filters and preferences. Users are able to access their stored CRM data in Claritysoft’s offline mode, and then synchronize changes with the cloud when the application is online again. Pricing is per user per month subscription. Support is offered via phone, email or web ticket.... [Read more](https://www.softwareadvice.com/crm/claritysoft-profile/)

### Best rated features:

Campaign Management

5.0

Configurable Workflow

5.0

Calendar Management

5.0

Real-Time Notifications

5.0

[See all features](https://www.softwareadvice.com/crm/claritysoft-profile/#key-features)

[LeadMaster](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/)

4.13

[(36)](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

LeadMaster is a SaaS-based all-in-one lead management solution that offers capabilities to capture, track and follow up with leads. The solution comprises of integrated modules for sales force automation, customer relationship management, marketing automation, business analytics and more. Available on a monthly subscription basis, the solution is used across a wide range of large and midsize industry verticals including advertising, banking, real estate, retail and more. LeadMaster offers multiple features integrated into one full package. Email marketing, lead nurturing, marketing analytics, a virtual call center and workflow automation are just a few of the features offered. The intuitive CRM system offers real-time lead capture, lead distribution, nurturing, tracking and customer reporting. Leads can be qualified and converted from almost any source - webinar, call center, landing page, sales lead suppliers and more. LeadMaster also integrates with a variety of useful tools, like Outlook, Google Calendar and click-to-dial VOIP. Field names, dashboard charts, forms and various other functions can be tailored according to business' unique needs. The monthly subscription covers installation, upgrades, maintenance, and software licensing. LeadMaster also offers personal guidance from their LeadMaster Partners.... [Read more](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/)

### Best rated features:

Search/Filter

5.0

Sales Pipeline Management

5.0

CRM

5.0

Interaction Tracking

5.0

### Worst rated features:

Reporting/Analytics

4.0

Lead Management

4.0

[See all features](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/#key-features)

### Basic

$10.00

[See full pricing details](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/#pricing-and-plans)

[Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/)

4.40

[(18786)](https://www.softwareadvice.com/product/2764-Salesforce/reviews/)

Best for:Mid-size businesses

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Sales Cloud is equipped with customer relationship management (CRM) functionality that encompasses lead management, marketing automation and contact management solutions. It assists businesses in overseeing customer accounts, monitoring sales leads, executing and assessing marketing efforts and offering post-sale support. The upgraded Salesforce Lightning Experience enhances the CRM capabilities of Sales Cloud, optimizing the sales cycle and enabling sales representatives to effortlessly generate leads, manage accounts, oversee campaign progress and compile reports. Integration with Salesforce for Outlook allows for seamless synchronization of contacts, calendars, emails and tasks across both platforms, ensuring uninterrupted business operations. Specifically designed for small businesses, Sales Cloud empowers companies to organize contacts, monitor sales activities, manage tasks and events, generate leads and assess performance metrics. Additionally, for larger organizations, the sales cloud enterprise edition enriches the platform with additional features such as call scripting, collaborative selling tools, comprehensive business workflow management, approval processes, custom application development, API integrations and more. The Salesforce CRM solution is available as a software-as-a-service (SaaS) offering, providing a comprehensive technology infrastructure that includes data management, security, workflow integration and user interface functionalities. Automated CRM updates, centralized data and smarter insights backed by the Salesforce Platform and Data Cloud represent a leap towards a data-driven sales strategy. Additionally, the integration of Sales Cloud with Tableau brings advanced analytics to the forefront, enhancing forecast accuracy, pipeline growth and revenue optimization.  Salesforce Sales Cloud underpins revenue growth through its integrated growth platform, encapsulating revenue lifecycle management, CPQ (configure, price, quote) and sales performance management. This integration connects product catalogs, pricing management, contracts and billing in one coherent system, facilitating sales across various channels. Additionally, the partner relationship management is also enhanced, easing the management of resellers, distributors, and other partners to drive channel sales and performance.  Salesforce Sales Cloud presents a sales solution that is adaptable to various business needs, offering total visibility into the sales pipeline. It enhances sales team productivity through built-in AI and sales engagement tools. Trusted AI, grounded in unified sales data, offers sales teams faster, smarter selling capabilities. Furthermore, sales engagement is baked directly into the CRM, allowing for accelerated sales cycles and more impactful buyer connections. Additionally, outcome-based enablement programs improve seller efficiency and productivity, ensuring sales teams operate at peak performance levels. Salesforce Sales Cloud includes Agentforce, comprising SDR (Sales Development Representative) and Sales Coach components. The autonomous agents are designed to scale sales teams effectively. Additionally, it focuses on building the pipeline by autonomously nurturing inbound leads around the clock and elevating sales performance by offering personalized coaching to sales representatives.... [Read more](https://www.softwareadvice.com/product/2764-Salesforce/)

### What users love

-   Strong customer relationship tools
-   Comprehensive sales process management
-   Highly adaptable platform customization

### To take in mind

-   Significant costs and add-on fees
-   Steep learning curve for users
-   Complex and limited reporting tools

### Best rated features:

Drag & Drop

5.0

Proposal Generation

5.0

Job Scheduling

5.0

For Real Estate

5.0

[See all features](https://www.softwareadvice.com/product/2764-Salesforce/#key-features)

### Starter Suite

$25.00/month

For up to 5 users

### Pro Suite

$100.00/month

This plan is designed for any size team and is billed annually.

### Enterprise

$165.00/month

This plan is designed for any size team and is billed annually.

[See full pricing details](https://www.softwareadvice.com/product/2764-Salesforce/#pricing-and-plans)

[Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/)

4.53

[(555)](https://www.softwareadvice.com/marketing/seamless-ai-profile/reviews/)

Best for:Alerts/Notifications

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Seamless.AI is a lead management solution that helps businesses streamline processes related to contact search, market research, lead conversion, data importing, and more on a centralized platform. With the pitch research tools, team members can conduct account research based on multiple parameters, such as email, domain, company, location, contact, and phone. Seamless.AI enables staff members to automatically add and update the built-in address book with details, such as contact name, company, designation, email address, and phone number. It lets employees identify prospects' marketing efforts across multiple channels, including PPC, content, social networks, mobile, and SEO. Additionally, users can access common connections to generate B2B referrals based on relavant contacts, accounts, industries, revenue, technographics, and employee counts. Seamless.AI facilitates integration with several third-party solutions, such as HubSpot, Google Sheets, Infusionsoft, LinkedIn, Slack, Microsoft Dynamics, and more. It is available on monthly and annual subscriptions and support is extended via phone, email, documentation, and other online measures.... [Read more](https://www.softwareadvice.com/marketing/seamless-ai-profile/)

### What users love

-   Reliable and accurate data access
-   Quick access to valid contacts
-   Efficient B2B lead generation

### To take in mind

-   Inconsistent email and phone accuracy
-   Slow and unresponsive support team
-   Expensive plans and credit limits

### Best rated features:

B2B Lead Generation

5.0

Activity Tracking

5.0

Customer Profiles

5.0

Reporting & Statistics

5.0

### Worst rated features:

Multi-Channel Communication

4.0

[See all features](https://www.softwareadvice.com/marketing/seamless-ai-profile/#key-features)

### Free

$0.00

### Basic

Custom

Pricing available upon request

### Pro

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/marketing/seamless-ai-profile/#pricing-and-plans)

[EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/)

4.65

[(908)](https://www.softwareadvice.com/crm/engagebay-profile/reviews/)

Best for:Small businesses

### Pricing availability

Free trial: Not available

Free version: Available

Software Advice Summary

EngageBay is an AI-powered all-in-one CRM that helps small businesses and startups manage marketing, sales, and customer service from one simple, affordable platform. Trusted by over 150,000 companies worldwide, EngageBay enables teams to attract, engage, and delight customers with ease. Create content faster with AI-powered email and campaign generation, prioritize leads with AI deal scoring, and boost productivity with smart insights and automated recommendations. From marketing automation and sales CRM to helpdesk and live chat, EngageBay unifies all your growth tools to help you scale efficiently and build lasting customer relationships. Features of EngageBay include email marketing, landing pages, live chat/helpdesk, ticketing, telephony, appointment scheduling, contact management and more. It comes with a built-in CRM, which allows firms to manage and track all activities across customers, leads and deals as they proceed through pipelines. Additionally, it provides marketing capabilities for users to generate leads through automated email templates, customizable forms/popups, social media engagement and more. EngageBay enables businesses to use Zapier and Xero integration to connect the platform with several third-party applications such as Salesforce, Intercom, MailChimp, Hubspot and more. Pricing is available on monthly subscriptions and support is extended via documentation, phone and email.... [Read more](https://www.softwareadvice.com/crm/engagebay-profile/)

### What users love

-   Responsive and helpful support team
-   Affordable plans and strong value
-   Intuitive and user-friendly interface

### To take in mind

-   Email deliverability and limitations
-   Limited reporting and analytics depth

### Best rated features:

Responsive Web Design

5.0

Multi-Campaign

5.0

Customer Engagement

5.0

Service Level Agreement (SLA) Management

5.0

[See all features](https://www.softwareadvice.com/crm/engagebay-profile/#key-features)

[noCRM](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/)

4.65

[(491)](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/reviews/)

Best for:Ease of use

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Turning sales actions into connections. noCRM helps salespeople focus on selling, not reporting. Capture leads anywhere, cut admin, and close more deals. Built for people who actually sell, noCRM is an action-driven lead management tool that keeps you focused on real opportunities. Whether you’re a solopreneur, growing a sales team, or running a high-performance outbound operation, noCRM helps you capture leads from any source, follow up consistently, advance deals with clarity, and close faster. Why salespeople love noCRM: ⚡ Action-driven: stay focus on what matters the most: turning leads into deals. 👥 Flexible: built for solo sellers, scaling teams, or outbound telesales crews. 🚀 Easy: quick to set up, simple to adopt, and ready to grow with you.... [Read more](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/)

### Best rated features:

Calendar Management

5.0

Sales Activity Management

5.0

Email Templates

5.0

Real-Time Notifications

5.0

### Worst rated features:

Collaboration Tools

1.0

Call Logging

3.0

Calendar Sync

4.0

[See all features](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/#key-features)

### Starter

$13.00/month

Shift your attention to what truly drives revenue: converting prospects into customers.

### Expert

$26.00/month

Organize your sales flow, streamline follow-ups, integrate your favorite tools, and boost your business momentum.... [Read more](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/#pricing-and-plans)

### Dream

$39.00/month

Unlock complete oversight, premium capabilities, and the flexibility you need to expand and elevate your sales operations.... [Read more](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/#pricing-and-plans)

[VBOUT](https://www.softwareadvice.com/marketing/vbout-profile/)

4.80

[(191)](https://www.softwareadvice.com/marketing/vbout-profile/reviews/)

Best for:Marketing Automation

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

VBOUT is an AI-Enabled Marketing Platform that helps small teams create big businesses. The platform provides 14+ powerful marketing tools, integrated AI features, powerful automations, deep e-commerce tracking, and more. A simple and user-friendly system, it is designed to help businesses save time and increase efficiency by reducing software costs and the number of tools needed to market successfully. The platform includes an AI automation builder, AI email marketing features, social media management, a landing page builder, and customizable marketing analytics. VBOUT also offers lead scoring and conversion tracking features. Marketing leaders and teams can save unlimited contacts within the cloud-based platform, access premium personalized support, and customize feature packages based on business needs. VBOUT integrates with Salesforce, Shopify, Zoho, HubSpot CRM, and thousands of other applications. Detailed pricing information is provided by VBOUT.... [Read more](https://www.softwareadvice.com/marketing/vbout-profile/)

### Best rated features:

Social Media Integration

5.0

Website Publishing Options

5.0

Real-Time Reporting

5.0

Social Media Monitoring

5.0

### Worst rated features:

Form Builder

2.0

Customizable Branding

4.0

Content Management

4.0

Lead Generation

4.0

[See all features](https://www.softwareadvice.com/marketing/vbout-profile/#key-features)

### The starter plan

$50.00/month

The starter plan costs $50/month starting at 500 emails per month.

### The professional plan

$100.00/month

The professional plan costs $100/month starting at 500 emails per month.

### The enterprise plan

Custom

Pricing available upon request

You need to contact sales to get a custom plan.

[See full pricing details](https://www.softwareadvice.com/marketing/vbout-profile/#pricing-and-plans)

[Cognism](https://www.softwareadvice.com/crm/cognism-profile/)

4.70

[(259)](https://www.softwareadvice.com/crm/cognism-profile/reviews/)

Best for:Mid-size businesses

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Most data looks fine until you try to use it. Contacts change roles. Numbers don’t connect. Prospecting turns into guesswork. Cognism replaces that guesswork with data you can act on. Find the right people, reach them with confidence, and focus on conversations that move deals forward. Our approach is simple: data fluency. Clear, precise, and built to reflect how real go-to-market teams actually work. Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline, without the noise.... [Read more](https://www.softwareadvice.com/crm/cognism-profile/)

### Best rated features:

Multi-Channel Data Collection

5.0

Workflow Automation

5.0

Reporting/Analytics

5.0

Data Profiling

5.0

### Worst rated features:

Data Connectors

3.0

Intent Data

3.0

[See all features](https://www.softwareadvice.com/crm/cognism-profile/#key-features)

[monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/)

4.57

[(6060)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/)

Best for:Enterprise businesses

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

monday.com is a work and project management platform that helps teams of all sizes plan, prioritize, manage, and execute work effectively. The platform offers solutions for a wide range of use-cases such as marketing, sales, operations, IT, HR, and more. It’s no-code/low-code, fully customizable, and has ready-made templates to help every type of user quickly get started. The visual and intuitive interface creates a collaborative environment where team members can assign tasks, create project plans, set dependencies and due dates, communicate in real-time, share files, and more. monday.com offers a variety of productivity features designed to simplify workflows, improve cross-team collaboration, and optimize time-and resource management. No-code automations eliminate repetitive tasks, integrations centralize every app and tool in one place, and advanced reporting helps users make data-driven decisions. Multiple view options such as Gantt charts and Kanban let teams navigate projects from start to finish, and visual dashboards help managers track progress, timelines, and budgets at a glance. The platform is ideal for managing everything from simple to complex projects or workflows and is equally suitable for in-house teams and remote workers. monday.com integrates with commonly used apps and tools such as MS Outlook, Microsoft Teams, Zoom, Excel, Gmail, Google Drive, and Dropbox. So users can continue working with any software they already know, within the platform. In addition to the standard platform, monday.com also offers dedicated solutions designed to answer the needs of specific industries and use-cases, such as monday work management, monday marketer, monday sales CRM, monday dev, and monday projects.... [Read more](https://www.softwareadvice.com/marketing/monday-com-profile/)

### What users love

-   Centralized teamwork and visibility
-   Intuitive setup and navigation
-   Robust and visual task tracking

### To take in mind

-   Expensive for growing teams
-   Complex and cluttered board management
-   Overwhelming and noisy alerts

### Best rated features:

Order Entry

5.0

Visual Workflow Management

5.0

Segmentation

5.0

Idle Time Monitoring

5.0

[See all features](https://www.softwareadvice.com/marketing/monday-com-profile/#key-features)

### Free

Custom

Pricing available upon request

Up to 2 seats

### Basic

$9.00/month

Minimum 3 seats, billed annually.

### Standard

$12.00/month

Minimum 3 seats, billed annually.

[See full pricing details](https://www.softwareadvice.com/marketing/monday-com-profile/#pricing-and-plans)

[Phonexa](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/)

4.99

[(75)](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Phonexa is an enterprise-grade tracking software for performance, affiliate and partner marketing. The Phonexa Suite is the underlying tech that carries through the consumer lead and call lifecycle, helping performance marketing teams drive ROI for brands across affiliate, partner, and paid channels. Phonexa prioritizes outcomes-based marketing across customer interactions like clicks, calls, form submissions, website behavior, and more. Through its single operating solution, the Phonexa Suite gives D2C publishers, networks, agencies, and brands unprecedented access and control to campaigns, eliminates lack of transparency across lead generation, and automates processes. The Phonexa Suite allows clients to optimize frictionless customer acquisition efforts and analyze the sources that drive qualified pipeline. Phonexa’s global headquarters are based in Los Angeles with additional offices in the United Kingdom, Ukraine, and Canada. The company employs a staff of over 200. For more information, visit www.Phonexa.com.... [Read more](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/)

### Best rated features:

Prospecting Tools

5.0

Visitor Tracking

5.0

List Management

5.0

Conversion Rate Optimization

5.0

### Worst rated features:

API

3.0

Call Transcription

4.0

[See all features](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/#key-features)

[Lead Forensics](https://www.softwareadvice.com/marketing/lead-forensics-profile/)

4.52

[(251)](https://www.softwareadvice.com/marketing/lead-forensics-profile/reviews/)

Best for:Lead Capture

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

In today's fast-moving digital landscape, instant, human-to-human interaction is essential. Did you know that 84% of B2B buyers choose the first company they engage with? Yet, many businesses miss opportunities due to slow response times. Lead Forensics revolutionizes B2B engagement by allowing businesses to connect with website visitors in real-time—right at the moment of highest interest. With Lead Forensics, businesses gain critical insights to initiate relevant, high-value conversations instantly. Identify your website visitors, understand their behavior, and determine their place in the sales pipeline. Seamlessly direct prospects to an Account Manager for proactive outreach, assign returning leads to their sales rep, and enhance marketing automation with highly engaged new prospects. Lead Forensics unlocks the hidden potential of the 98% of B2B website visitors who never reach out. Since 2009, Lead Forensics has been a global leader, supporting over 60,000 users worldwide. Our team of 400+ SaaS professionals operates across Scottsdale, Atlanta, Portsmouth, Bournemouth, and Bristol. What truly sets us apart is our exclusive, proprietary IP database—our most valuable asset—capable of identifying millions of IP addresses and B2B contacts with industry-leading accuracy. Because we fully own our data, every record undergoes rigorous cleansing and verification to ensure superior quality. Performance matters, and when compared side by side, Lead Forensics delivers unmatched accuracy and volume of identified B2B website visitors. Our intuitive dashboard provides in-depth analytics and powerful reporting, empowering businesses with reliable, ROI-driven website visitor intelligence to fuel growth.... [Read more](https://www.softwareadvice.com/marketing/lead-forensics-profile/)

### Best rated features:

Visitor Tracking

5.0

Activity Tracking

5.0

Email Tracking

5.0

Behavior Tracking

5.0

### Worst rated features:

Sales Forecasting

3.0

CRM

3.6

[See all features](https://www.softwareadvice.com/marketing/lead-forensics-profile/#key-features)

### Basic

$0.01/month

[See full pricing details](https://www.softwareadvice.com/marketing/lead-forensics-profile/#pricing-and-plans)

[Ricochet360](https://www.softwareadvice.com/voip/ricochet360-profile/)

4.84

[(82)](https://www.softwareadvice.com/voip/ricochet360-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Ricochet360 is a cloud-based, integrated call center, customer relationship management and marketing automation solution. Designed for small to large businesses, it comes with a progressive dialer for users to automate processes such as engaging with prospects via emails or texts, recording calls, optimizing contact rates and more. Features of Ricochet360 include lead management, call analytics, skills-based calling queues, email messaging drip automation, gamification, scripting and more. The customer relationship management module allows marketers to automatically capture, track and distribute leads among sales representatives based on skills, availability, and pooling. Additionally, it provides a cloud phone system for users to facilitate click-to-call conversions, call transfers, performance tracking, among other processes. Ricochet360 lets businesses run custom and targeted call campaigns per specific lead types, improving sales funnels. Pricing is available on monthly subscriptions and support is extended via phone, email and other online measures.... [Read more](https://www.softwareadvice.com/voip/ricochet360-profile/)

### Best rated features:

Social Marketing

5.0

Call Scheduling

5.0

Computer Telephony Integration

5.0

Caller ID

5.0

### Worst rated features:

CRM

1.0

Call List Management

3.0

Multi-Channel Communication

3.0

[See all features](https://www.softwareadvice.com/voip/ricochet360-profile/#key-features)

[Lead Docket](https://www.softwareadvice.com/crm/leaddocket-profile/)

4.85

[(62)](https://www.softwareadvice.com/crm/leaddocket-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Lead Docket is a cloud-based customer relationship management (CRM) solution that helps law firms to track leads. Key features include a real-time dashboard, contact management, task management and reporting. It enables users to search, sort and filter lead as needed. Users can track and store a lead's contact details, and leads can be filtered based on submission channel. Leads can be uploaded from internal and external sources. The solution allows users to create a lead database, as well as schedule appointments, meetings and phone calls. Users can also set callback reminders. Lead Docket’s reporting feature can be used to track cost per lead, lead volume, revenue and other key performance indicators. Other functionalities include referral management, custom intake scripts and call tracking. The solution offers integration with third-party applications such as Google, Microsoft Azure, SendGrid and MailChimp. Pricing is per user per month. Support is offered via email and over the phone.... [Read more](https://www.softwareadvice.com/crm/leaddocket-profile/)

### Best rated features:

Segmentation

5.0

Data Extraction

5.0

Online Forms

5.0

Third-Party Integrations

5.0

### Worst rated features:

Calendar/Reminder System

3.0

Reporting/Analytics

3.8

Pipeline Reports

4.0

[See all features](https://www.softwareadvice.com/crm/leaddocket-profile/#key-features)

[Creatio CRM](https://www.softwareadvice.com/crm/bpmonline-profile/)

4.74

[(149)](https://www.softwareadvice.com/crm/bpmonline-profile/reviews/)

Best for:Value for money

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Creatio is a new era CRM to manage all customer and operational workflows with no-code and AI at its core. Creatio Sales is an AI-native sales management platform that helps businesses achieve sales excellence by providing a complete customer 360 view, automating lead and sales processes, running accurate forecasts, streamlining order and document management, and boosting team collaboration. Creatio Marketing is an AI-native omnichannel marketing platform that accelerates lead-to-revenue by providing a holistic customer view, enabling personalized journeys, streamlining digital, email, and event campaigns, and boosting team collaboration. And Creatio Service is a full-cycle AI-native service management platform that enhances customer experience through efficient case and request management, a unified agent desktop, omnichannel communications, collaborative tools, and flexible ITSM workflows.... [Read more](https://www.softwareadvice.com/crm/bpmonline-profile/)

### Best rated features:

Task Management

5.0

Calendar Sync

5.0

ROI Tracking

5.0

Conversion Tracking

5.0

### Worst rated features:

Surveys & Feedback

3.0

Live Chat

3.0

Activity/News Feed

4.0

[See all features](https://www.softwareadvice.com/crm/bpmonline-profile/#key-features)

[Salesflare](https://www.softwareadvice.com/marketing/salesflare-profile/)

4.70

[(139)](https://www.softwareadvice.com/marketing/salesflare-profile/reviews/)

Best for:Features

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Salesflare is an intelligent CRM and email outreach platform used by thousands of small and medium-sized B2B businesses, who want to sell more with less work. It automates the data entry user would normally have in a CRM by gathering data from social profiles, emails, calendars, phones, company databases, and professional email signatures. Salesflare's customers use its CRM primarily to generate and follow-up leads at scale, assisted by its sales tracking and automation features. It has built-in email tracking, capabilities for sending personal emails at scale, lead scoring, social integrations, sales analytics, and an automated address book. Salesflare's full functionality is available across all devices used: Windows, Mac, Linux, iPhone, iPad, Android phones and tablets, ... and even inside Gmail or Outlook inboxes. The software is focused on accelerating B2B sales and is primarily used by marketing agencies, software companies, startups, consulting companies, commercial real estate agencies, non-profits, pharmaceutical, and manufacturing companies.... [Read more](https://www.softwareadvice.com/marketing/salesflare-profile/)

### Best rated features:

Customizable Fields

5.0

Event Triggered Actions

5.0

Performance Metrics

5.0

Sales Activity Management

5.0

[See all features](https://www.softwareadvice.com/marketing/salesflare-profile/#key-features)

### Growth

$29.00/month

[See full pricing details](https://www.softwareadvice.com/marketing/salesflare-profile/#pricing-and-plans)

[Salesmate](https://www.softwareadvice.com/email-marketing/salemate-profile/)

4.71

[(102)](https://www.softwareadvice.com/email-marketing/salemate-profile/reviews/)

Best for:Value for money

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Most CRMs are rigid, inflexible, and cost a lot of money to organizations, and Salesmate solves exactly these pain-points. Salesmate is a flexible, customizable, and cost-effective solution to multiple teams in your organization. The platform solves these problems by offering built-in tools, saving cost on integrations, and high customization capabilities. The core of Salesmate is the CRM module, where sales, marketing, and success teams can manage contacts, leads, customers, subscribers, and everyday activities effortlessly. With these essentials, CRM module comes with built-in tools that front-line teams can utilize every single day like Calling, Texting, Pipeline Management, Deals, Conversations, and much more. One of the core reasons for higher sales outcomes is the ability to automate operations and save more time for selling. This is where Salesmate offers Workflows and Sequences. Workflows automate tasks like deal assignment, task assignment or date-based communication. While Sequences can put follow-ups on autopilot based on your terms and conditions. And with industry’s first AI-powered co-pilot, everyone in your sales team gets a personal assistance. ‘Sandy AI’ can book meetings, draft emails, or add notes for you. All you need to do is – just ask! We know that sales teams can only function when marketing teams generate high quality leads. That’s where Salesmate empowers marketing teams to build and execute highly personalized campaigns and reach wider audiences. Not only that, but marketing teams can also track website visitors, collect leads using forms or lead gen bots, score every lead, built marketing journeys, and send-off the finest MQLs to sales teams for higher success. Lastly, a great customer service team can truly manoeuvre retention, engagement, and revenue for the business. That’s why, Salesmate provides tools like Live Chat, Chatbots, and Shared Inboxes to deliver the finest experiences for your customers. Naturally, you need insights to predict trends, be agile, and make decisions in your growth journeys. That’s where Dashboards, Templates, Custom Reports, and Insights will offer everything you need to see what’s going on with your teams and business. From lead generation to top-notch customer experiences, Salesmate has something for everyone in your team. Salesmate has 15-day free trial, where you can explore every corner of the platform, without sharing credit card details. It’s safe, secure, and available for everyone in your team to try. Hottest features: Sales Automation Marketing Automation Built-in Calling & Texting Sandy AI Custom Layouts and Modules Sequences and Journey based Automation Live Chat and Chatbots Email Campaigns Meeting Scheduler Dashboards & Reporting... [Read more](https://www.softwareadvice.com/email-marketing/salemate-profile/)

### Best rated features:

Engagement Tracking

5.0

Sales Reports

5.0

Email Campaign Management

5.0

Lead Qualification

5.0

### Worst rated features:

Goal Setting/Tracking

3.0

Email Marketing

3.4

[See all features](https://www.softwareadvice.com/email-marketing/salemate-profile/#key-features)

### Basic

$29.00/month

Add-ons are available for this plan at additional charges.

### Pro

$49.00/month

Add-ons are available for this plan at additional charges.

### Business

$79.00/month

Add-ons are available for this plan at additional charges.

[See full pricing details](https://www.softwareadvice.com/email-marketing/salemate-profile/#pricing-and-plans)

[Pipedrive](https://www.softwareadvice.com/crm/pipedrive-profile/)

4.53

[(3055)](https://www.softwareadvice.com/crm/pipedrive-profile/reviews/)

Best for:Small businesses

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and powerful AI features. Pipedrive’s interface empowers salespeople to streamline workflows and unite their tasks in one workspace. Its AI-powered tools offer personalized sales tips which assists users with winning and renewing deals.... [Read more](https://www.softwareadvice.com/crm/pipedrive-profile/)

### What users love

-   Intuitive and user-friendly interface
-   Organized sales process management
-   Responsive and helpful support team

### To take in mind

-   Integration and email syncing issues
-   Extra costs for essential features
-   Limited and basic reporting tools

### Best rated features:

Click Tracking

5.0

Client/Property Matching

5.0

Content Delivery

5.0

Multi-Channel Communication

5.0

[See all features](https://www.softwareadvice.com/crm/pipedrive-profile/#key-features)

### Lite

$19.00/month

This plan is available at $14/seat/month billed annually or $24/seat/month billed monthly.

### Growth

$34.00/month

This plan is available at $39/seat/month billed annually or $49/seat/month billed monthly.

### Premium

$64.00/month

This plan is available at $49/seat/month billed annually or $79/seat/month billed monthly.

[See full pricing details](https://www.softwareadvice.com/crm/pipedrive-profile/#pricing-and-plans)

[Gold-Vision CRM](https://www.softwareadvice.com/crm/gold-vision-crm-profile/)

4.63

[(131)](https://www.softwareadvice.com/crm/gold-vision-crm-profile/reviews/)

Best for:Value for money

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Who are we? Gold-Vision is a user-intuitive customer relationship management (CRM) solution that includes modules for sales, marketing, support, projects, portal and events. Suitable for organizations of all sizes, it can be installed both on-premise and in the cloud, dependant on preference. Core features: The core CRM features include automatic tracking and synchronization of emails with Microsoft 365. Other features include centralized storage of prospect and customer information, which can be accessed on desktop or mobile devices. Users can also view social profiles for prospects and customers. Sales: Sales features include lead scoring, easy reporting, and comprehensive pipeline management. Furthermore, set pre-defined scores and view integrated website analytics with simplistic touchpoint scoring, with leads automatically scored based on customer interest. Pipeline management is at the core of the sales module, get an instant live view of your business status, forecast sales revenue, and even set and monitor performance targets for different team members, ensuring the entire team is in the loop with sales activities. Gold-Vision's opportunities module provides details of all quotes, activities and recent emails, so any user can view where the lead came from and what’s happening next. Marketing: The Gold-Vision product line also includes our brand-new product, Gold-Vision Marketing. Gold-Vision Marketing is an all-in-one digital marketing platform which is fully integrated with our CRM. Marketing gives users the ability to create and run campaigns, all whilst data is being fed back into CRM to aid the sales process – making sales and marketing alignment easier than ever. Gold-Vision's marketing features feed directly into analytics and dashboards, which are fully customizable visual charts and graphs. Other features include touchpoint point scoring, event booking management, and more. Projects: Managing projects in Gold-Vision is a simplistic and collaborative process, whether that’s assigning different team members tasks, creating to-do lists, or even just staying on schedule by monitoring progress and time spent on each activity. Appointment tracking, document management, and workflow management are core to the projects area of Gold-Vision. Customer support: To deliver great customer support your team needs to know more than just the name of the person they’re talking to – they need the full picture. With Gold-Vision CRM, all your customer data – from your first touchpoint to the last – is in one place. Your support agents will always have the latest information at their fingertips and can respond more efficiently and effectively than ever before Customer interactions are automatically tracked and linked to their corresponding support tickets via integrations such as Live Chat, Microsoft 365, Outlook and more. Demo: After identifying your needs, we will build out a bespoke demo system for you, considering your business set-up, internal processes, and anything else you may detail to us and will then guide you through, giving you an insight into what an average day may look like within Gold-Vision. We provide a smooth and stress-free purchase process that puts your business needs at the forefront of our minds, carrying out all discussions and consultations with a personal feel. Implementation and support: From the moment you become a Gold-Vision customer, we will work directly with you to integrate and implement your system exactly how you want it. We provide quick-start packages for smaller projects or more in-depth training for larger teams. Our training services are flexible based on your needs, and we’re here to make sure you get value from Gold-Vision from the start. Our support team is attentive and offers comprehensive advice whenever needed. Gold-Vision pricing is done on a per-user per-month basis, allowing for manageable payments.... [Read more](https://www.softwareadvice.com/crm/gold-vision-crm-profile/)

### Best rated features:

Customizable Fields

5.0

Drag & Drop

5.0

Drip Campaigns

5.0

Configurable Workflow

5.0

### Worst rated features:

Lead Distribution

3.0

Monitoring

3.0

Social Media Integration

3.0

[See all features](https://www.softwareadvice.com/crm/gold-vision-crm-profile/#key-features)

### Core

£35.00/month

Ideal for teams new to CRM or with straightforward requirements. Core includes essential tools to manage contacts, track sales, and run marketing campaigns. Customise your workspace, sync with Outlook or Gmail, and build dashboards to monitor performance. Stay organised with tags, tasks, and appointments, while managing unlimited records without hidden limits. Built-in sales forecasting, email marketing, and a simple service desk help streamline your operations. With GDPR tools, API access, and integrations with Microsoft 365, SharePoint, and more, Core gives you everything you need to get started—backed by UK-based support via phone, chat, and email.... [Read more](https://www.softwareadvice.com/crm/gold-vision-crm-profile/#pricing-and-plans)

### Professional

£60.00/month

Includes everything in Core, plus advanced tools for growing teams. Designed for businesses ready to scale, it adds powerful automation, enhanced reporting, and deeper integrations. Automate repetitive tasks, manage campaigns with ease, and gain richer insights with advanced dashboards. Professional also includes enhanced security, user permissions, and more flexible data management—ideal for teams that need more control, visibility, and efficiency across departments.... [Read more](https://www.softwareadvice.com/crm/gold-vision-crm-profile/#pricing-and-plans)

### Ultimate

£80.00/month

Includes everything in Professional, plus enterprise-ready features for complex operations. Ultimate supports multi-language and multi-business environments, with branded CRM instances, UAT environments, and advanced automation. Manage subscriptions, financial entities, and global sales with ease. Marketing tools include CMS, landing pages, and brand asset management. With event management, Power BI integration, and strategic account support, Ultimate is ideal for high-volume, multi-team organisations.... [Read more](https://www.softwareadvice.com/crm/gold-vision-crm-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/crm/gold-vision-crm-profile/#pricing-and-plans)

[Outfunnel](https://www.softwareadvice.com/buyer-intent/outfunnel-profile/)

4.89

[(44)](https://www.softwareadvice.com/buyer-intent/outfunnel-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

With Outfunnel you can easily unite your sales and marketing data and prioritize your leads. • Keep your sales and marketing contacts in sync 24/7 to save time otherwise wasted on managing lists. • All marketing engagement data (email opens, clicks, form fills and website visits) gets recorded in your CRM, so sales can sell smarter with full context about leads. • Sync new leads from web forms and ad platforms to your CRM and automatically capture lead sources. • Easily surface sales-ready leads with Web visitor tracking and Lead scoring. Unlike generic data integration services, Outfunnel is the only integration tool purpose-built for connecting sales and marketing apps. Works with Pipedrive, Copper, HubSpot, and marketing tools like Mailchimp, ActiveCampaign, Brevo, HubSpot, Wix, WordPress, Facebook, and LinkedIn lead forms. Setup takes minutes, not hours or days.... [Read more](https://www.softwareadvice.com/buyer-intent/outfunnel-profile/)

### Best rated features:

Third-Party Integrations

5.0

ROI Tracking

5.0

Data Import/Export

5.0

Lead Management

5.0

### Worst rated features:

Integrations Management

4.0

[See all features](https://www.softwareadvice.com/buyer-intent/outfunnel-profile/#key-features)

### Basic

$29.00/month

Starts at $29 per month 16% off when billed annually

### Professional

$119.00/month

Starts at $119 per month 16% off when billed annually

### Scale

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/buyer-intent/outfunnel-profile/#pricing-and-plans)

[FLG](https://www.softwareadvice.com/crm/flg-business-technology-flg-360-profile/)

4.85

[(40)](https://www.softwareadvice.com/crm/flg-business-technology-flg-360-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

FLG is a UK–based lead management CRM system designed with simplicity, power, and ease of use in mind. It comes with a free trial, lite and professional packages. FLG offers everything you need to manage 100,000s of leads, helping automate workflows and schedule appointments. It comes with a unique free amount of set up days to help businesses new to CRMs start off just right. Perfect for UK small to medium businesses that are first-time CRM adopters looking for improved reporting and data accuracy when working with their customers. In addition, FLG offers easy lead management, multi-channel marketing options, intelligent sales workflows, voice dialer integration options, and general efficiency through task automation. Unlike other CRMs, we include free set-up assistance, UK-based telephone and email support and adapt quickly and easily to your existing or preferred processes.... [Read more](https://www.softwareadvice.com/crm/flg-business-technology-flg-360-profile/)

### Best rated features:

Sales Pipeline Management

5.0

Customizable Fields

5.0

Email Management

5.0

Task Management

5.0

### Worst rated features:

Third-Party Integrations

2.0

Customizable Reports

4.0

[See all features](https://www.softwareadvice.com/crm/flg-business-technology-flg-360-profile/#key-features)

### Lite

£19.99/month

Minimum 3 user licenses and additional user pricing at £19.99/mo. Usage based pricing for lead overage, SMS, and other similar services.... [Read more](https://www.softwareadvice.com/crm/flg-business-technology-flg-360-profile/#pricing-and-plans)

### Professional

£34.99/month

Minimum 5 user licenses and additional user pricing at £34.99/mo. Usage based pricing for lead overage, SMS, and other similar services.... [Read more](https://www.softwareadvice.com/crm/flg-business-technology-flg-360-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/crm/flg-business-technology-flg-360-profile/#pricing-and-plans)

[Vanillasoft](https://www.softwareadvice.com/crm/vanilla-soft-profile/)

4.59

[(233)](https://www.softwareadvice.com/crm/vanilla-soft-profile/reviews/)

Best for:Customer support

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

VanillaSoft is a cloud-based sales management solution that combines features for CRM, lead management and telemarketing which helps sales teams in businesses manage their daily operations. VanillaSoft is a lead optimization platform built for fast-response sales teams. VanillaSoft’s real-time workflow helps sales teams work smarter by making sure every lead gets the best chance to convert. It automatically prioritizes the warmest records, so agents don’t waste time figuring out who to contact next. It simplifies the agent’s activities, letting them focus on conversations instead of juggling data. Plus, it ensures calls, emails, and texts are sent in the right order, with the right message, and with the best chance of getting through—avoiding spam filters and blocked calls. These three pillars of VanillaSoft’s all-in-one system ensure sales teams are effective, efficient, and always reaching their leads.... [Read more](https://www.softwareadvice.com/crm/vanilla-soft-profile/)

### What users love

-   User-friendly and intuitive interface
-   Efficient lead tracking and organization
-   Responsive and helpful support team

### To take in mind

-   Occasional lag and slowdowns

### Best rated features:

Template Management

5.0

Call Recording

5.0

Lead Distribution

5.0

Activity Dashboard

5.0

[See all features](https://www.softwareadvice.com/crm/vanilla-soft-profile/#key-features)

[Blitz](https://www.softwareadvice.com/product/20996-Blitz/)

4.70

[(57)](https://www.softwareadvice.com/product/20996-Blitz/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Blitz is a cloud-based customer relationship management (CRM) solution that caters to small and midsize businesses and helps them to manage their interactions with existing and potential customers. It can be tailored to suit businesses in industries such as real estate agents, mortgage brokers and non-profits. In addition to its standalone sales automation and marketing automation modules, Blitz offers call center, field service functionality and more. Blitz helps companies to manage sales processes and capture relevant leads. The solution offers users pop-up notifications, functionalities to schedule follow-ups and a reporting and analytics engine that helps them to generate custom reports, which help them to spot trends and make business-related decisions. Blitz also helps users to track former customers and retarget them with specific and relevant content. The solution also features "click to call", auto dialer and drip emails functionalities. Services are offered on a monthly subscription basis that includes support via phone, email and other online resources.... [Read more](https://www.softwareadvice.com/product/20996-Blitz/)

### Best rated features:

Calendar/Reminder System

5.0

Referral Tracking

5.0

Email Marketing

5.0

Task Management

5.0

### Worst rated features:

Pipeline Management

4.0

[See all features](https://www.softwareadvice.com/product/20996-Blitz/#key-features)

[servis.ai](https://www.softwareadvice.com/product/113880-FreeAgent-Network/)

4.65

[(71)](https://www.softwareadvice.com/product/113880-FreeAgent-Network/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Servis.ai, formerly FreeAgent CRM, is a robust Business Operations Management Platform that helps your team get organized, gain visibility into day-to-day work, and get more done with a powerful, easy-to-use sales platform your sales team will actually love. Work smarter and faster with instant visibility, empowering sales teams to do more with less. Speed up cycle times, close more deals, save time, improve business processes, and ensure nothing falls through the cracks by having all your tools in one happy place. Lift your business up out of spreadsheets and email, and win your workdays with FreeAgent CRM.... [Read more](https://www.softwareadvice.com/product/113880-FreeAgent-Network/)

### Best rated features:

Pipeline Management

5.0

Customer Segmentation

5.0

Third-Party Integrations

5.0

Dashboard

5.0

### Worst rated features:

Campaign Management

3.0

Marketing Automation

3.0

[See all features](https://www.softwareadvice.com/product/113880-FreeAgent-Network/#key-features)

1

[2](https://www.softwareadvice.com/marketing/lead-scoring-comparison/?page=2)[3](https://www.softwareadvice.com/marketing/lead-scoring-comparison/?page=3)[4](https://www.softwareadvice.com/marketing/lead-scoring-comparison/?page=4)[5](https://www.softwareadvice.com/marketing/lead-scoring-comparison/?page=5)

...

[8](https://www.softwareadvice.com/marketing/lead-scoring-comparison/?page=8)

## Popular Comparisons

[

HubSpot CRM vs Salesforce Sales Cloud

](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/2764-Salesforce/)[

Pipedrive vs Zoho CRM

](https://www.softwareadvice.com/crm/pipedrive-profile/vs/zoho-crm/)[

monday.com vs Airtable

](https://www.softwareadvice.com/project-management/airtable-profile/vs/monday-com/)[

EngageBay CRM vs Keap

](https://www.softwareadvice.com/crm/engagebay-profile/vs/infusionsoft-crm/)[

Odoo vs Bitrix24

](https://www.softwareadvice.com/nonprofit/bitrix24-profile/vs/odoo/)

With the many marketing approaches in today's world—from [email](https://www.softwareadvice.com/email-marketing/) to [social media](https://www.softwareadvice.com/marketing/social-media-comparison/) to SMS—marketers rarely suffer from a lack of leads. On the contrary, as a marketer you're often faced with [generating too](https://www.softwareadvice.com/marketing/lead-generation-comparison/) rather than too few. The question, then, becomes what to do with all those leads once you've gathered them.

That's where lead scoring software comes in. By helping you assess and rank all your leads, these software systems enable you to prioritize which ones should be followed up on and in what order. Whether offered as part of a larger lead management software suite or as a stand-alone product, lead scoring software grades leads in order to identify those most likely to result in a sale.

**This buyer's guide discusses the specific functions of lead scoring software so you can choose the right one for your own marketing, sales and business needs.**

Here's what we'll be covering:

[What Is Lead Scoring Software?](#WhatIsLeadScoringSoftware)

[Lead Scoring Software vs. Lead Management Software](#LeadScoringSoftwarevsLeadManagementSoftware)

[Common Features of Lead Scoring Software](#CommonFeaturesofLeadScoringSoftware)

[Key Considerations](#KeyConsiderations)

## What Is Lead Scoring Software?

Lead scoring software's primary purpose is to save busy salespeople time, so they can close more sales from higher quality marketing leads.

In practice, this means that the software takes the leads you've captured from a variety of sources (whether email, web forms, other software systems etc.) and analyzes them in order to rate them against certain benchmarks. This then generates a ranking of which leads are the most likely to result in a successful sale/conversion, providing a list to the sales team of which prospects to contact and in what order. The software may also recommend particular mediums or types of messaging that will be particularly likely to appeal to those leads.

This process is sometimes called **predictive lead scoring**, often referred to simply as "lead scoring." This differs slightly from **rules-based lead scoring**, which assigns specific, predetermined numerical values to leads in your marketing database based on particular characteristics and behaviors that you've entered into the system. Predictive lead scoring is more complex, relying on a statistics-based algorithm rather than the anecdotal behaviors that determine rules-based scoring.

## Lead Scoring Software vs. Lead Management Software

Although you can find and purchase independent lead scoring software, you are just as likely to find it as a feature within a larger [lead management software](https://www.softwareadvice.com/marketing/lead-management-comparison/) suite. Here are some of the features you'll find in those software suites, in addition to lead scoring:

-   [Lead capture](https://www.softwareadvice.com/marketing/lead-capture-comparison/)**.** Generates a greater volume of data from people who are interested in the products and services you offer.
    
-   **Lead storage and distribution.** Lead tracking software allows you to manage the flow of leads captured through various channels (such as email and web forms) and store those leads within a database.
    
-   **Lead nurturing.** Let you check the status of your leads and automate the process of following up with them by delivering relevant content and maintaining a relationship until the lead is ready to make a purchase.
    
-   **Lead segmentation.** The process of sorting leads into various categories based on criteria such as geography, professional qualification, job role or industry. This function is intimately related to lead scoring.
    
-   **Pipeline management.** Allows you to track the status of potential customers or leads and to better view and understand the sales process as a whole.
    

## Common Features of Lead Scoring Software

**Predictive lead scoring**

The software employs a complex algorithm that accounts for a lead's previous interactions with your organization and assesses it against a value scale determined by information in your [customer relationship management (CRM)](https://www.softwareadvice.com/crm/) and [marketing systems](https://www.softwareadvice.com/category/4630-marketing/). It then ranks that lead's likelihood of converting to a sale. These rankings can be used by your sales team to prioritize more likely sales opportunities.

**Rules-based scoring**

Traditional lead scoring (which is less common today) is rules-based, meaning that ranking is determined by a set of factors that you have decided upon and entered into the system yourself. It is generally less accurate than predictive lead scoring.

**Pipeline management**

Part of successful leads scoring involves recognizing where a lead is located along your sales pipeline and intervening with contact or content at the right moment. Lead scoring software will help you with this by giving you a full view of your pipeline in regard to the ranking of your leads and when/how it will be best to contact them.

**Analysis and reports**

Analyzing the data from your captured leads, and ranking that data against other information found in your databases in order to provide reports on which leads are most likely to convert to sales, is the inherent functionality of leads scoring software.

_A lead score as presented in_ [Freshsales](https://www.softwareadvice.com/product/113796-Freshsales/)_._

## Key Considerations

Other factors to take into consideration when picking the best lead scoring software for you or your organization may include:

-   **Integration with other systems.** Because the predictive algorithms of lead scoring software rely on data about historical lead behaviors found in your [CRM](https://www.softwareadvice.com/crm/) and [marketing](https://www.softwareadvice.com/category/4630-marketing/) databases, the software will need to access these systems. If your lead scoring software is part of a larger lead management suite, it may already be a function of your CRM or marketing system. If you are purchasing stand-alone lead scoring software, you must ensure it can access the data found in your other systems or else the predictive algorithms will be faulty.
    
-   **Cloud-based software versus on-premise software.** Prior to the advent of cloud computing, software was largely purchased with the understanding that it needed to be hosted, implemented and maintained by the purchaser. This required the space for additional hardware, such as servers, as well as the technical know-how and resources to keep it running, often in the form of a dedicated IT team.
    
    This model may still work for some large, enterprise-level businesses, but for smaller businesses it requires a high initial outlay, as well as maintenance as time goes on, making it less affordable at the onset. That's why, for the most part, today's software—including lead scoring software—is hosted via the cloud, meaning that it is provided by the vendor over the internet and doesn't require your business to house any hardware or be able to troubleshoot malfunctions on your own. Be sure to check with your vendor about how the software you're purchasing will be hosted, to make sure it works for your business' specific needs.
    

### Related Predictive Lead Scoring Software

-   [Affiliate Software](https://www.softwareadvice.com/affiliate/)
-   [All-in-One Marketing Platform Software](https://www.softwareadvice.com/marketing/all-in-one-comparison/)
-   [Business Card Software](https://www.softwareadvice.com/business-card/)
-   [Campaign Management Software](https://www.softwareadvice.com/marketing/campaign-management-comparison/)
-   [Customer Data Platform Software](https://www.softwareadvice.com/customer-data-platform/)
-   [Lead Capture Software](https://www.softwareadvice.com/marketing/lead-capture-comparison/)
-   [Lead Generation Software](https://www.softwareadvice.com/marketing/lead-generation-comparison/)
-   [MLM Software](https://www.softwareadvice.com/mlm/)
-   [Trade Promotion Management Software](https://www.softwareadvice.com/trade-promotion-management/)