All-in-One Marketing Platform

An all-in-one marketing platform is a suite of software tools designed to manage every aspect of an organization’s marketing efforts. They help to manage and automate the customer data, marketing materials, workflows, and analytics for multiple methods of connecting with existing and potential customers—from email newsletters to strategic social media campaigns.

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Showing 1 - 20 of 149 products
Showing 1 - 20 of 149 products

Benchmark Email

Benchmark Email is a cloud-based email marketing platform. It offers email templates for different occasions and events. It helps users manage email campaigns. It provides Email signup forms on website, blog and social media to in...Read more

4.24 (160 reviews)

9 recommendations

HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing H...Read more

4.50 (4837 reviews)

4 recommendations

SharpSpring from Constant Contact

SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, o...Read more

4.57 (735 reviews)

3 recommendations

Act-On

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting ...Read more

4.26 (249 reviews)

2 recommendations

LeadSquared

LeadSquared is a cloud-based marketing automation and customer relationship management (CRM) solution for businesses of all sizes. It serves clients in industries such as finance, e-commerce, education, health and wellness, market...Read more

4.15 (62 reviews)

2 recommendations

Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to...Read more

monday.com

monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ...Read more

Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research...Read more

Wrike

Wrike is a cloud-based project management platform for teams of 20+ that is suitable for both large enterprises and SMBs. It supports remote work for various teams. This solution comes with Gantt charts, calendars, workload view f...Read more

Sendinblue

SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. SendinBlue allows ...Read more

Software pricing tips

Read our All-in-One Marketing Platform Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

Keap

Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across v...Read more

Marketing 360

Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (...Read more

Adilo

Adilo is a cloud-based video hosting platform, which assists small businesses with SD, HD, HDR and 4K video streaming, video creation and content security. Features include AI-generated captions, auto-tagging, split testing, ad pi...Read more

Marketo Engage

Marketo Engage, part of Adobe Experience Cloud, offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships. This solution features integrated applications that de...Read more

Really Simple Systems CRM

Really Simple Systems is an easy to use cloud CRM system designed for small and mid-sized organizations, yet also perfect for larger teams. There’s a customizable Sales CRM, plus options for Marketing and Service tools and integra...Read more

GetResponse

GetResponse is a cloud-based marketing tool that allows users to connect with their customers through email and create landing pages. It caters primarily to small businesses, bloggers and marketing agencies. GetResponse provi...Read more

SendPulse

SendPulse is a cloud-based marketing solution that allows users to manage email, text messaging and push notifications through a single platform. It is suitable for small and midsize businesses. SendPulse’s email features all...Read more

Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning techn...Read more

SOCi

SOCi is a cloud-based marketing solution that enables businesses to streamline processes related to campaign advertisements, online reputation, content management, customer engagement, and more. Professionals can utilize the platf...Read more

EngageBay

EngageBay is an integrated marketing, sales, support and CRM solution designed to help small to midsize enterprises acquire, engage and convert website visitors into customers. The cloud-based platform lets businesses use marketin...Read more

Buyers Guide

Last Updated: July 06, 2022

In today’s world of marketing, the old saying "be where your customers are" is taking on a whole new meaning. Consumers are constantly swarmed with advertisements or content about products all day through social media, television, email, and more. Cutting through the noise to deliver your message requires a powerful set of tools.

For many companies, a standalone marketing system for a single channel is all they need or can afford, but all-in-one marketing platforms are growing in popularity to give even small businesses affordable, valuable software to manage every marketing channel.

This guide will offer details on these comprehensive marketing suites. We’ll cover:

What is an all-in-one marketing platform?

An all-in-one marketing platform is a suite of software tools designed to manage every aspect of an organization’s marketing efforts. They help to manage and automate the customer data, marketing materials, workflows, and analytics for multiple methods of connecting with existing and potential customers—from email newsletters to strategic social media campaigns.

When all of these features are contained in a single system, it’s much easier to gather data and analyze it for useful trends. Marketing professionals can quickly generate reports on important metrics, such as email open rates, online engagement, or conversions, then arrange customer data into demographic segments for a more personalized approach.

The dashboard in HubSpot Marketing Hub offers an overview of every campaign


Common features of an all-in-one marketing platform

The functionality that is included in an all-in-one marketing platform combines the value of multiple features users commonly find in standalone products. With a comprehensive suite, you’ll find many of the following features:

Marketing automation Automate much of the marketing process, from crafting campaigns to tracking their success and analyzing results for continuous improvement.
CRM Track and manage demographics, preferences, and behavior for customers.
Social media marketing Create workflows and materials for a marketing campaign on social media platforms such as Twitter, Facebook, Instagram, or other online locations.
SEO Manage the SEO aspects of marketing materials to find the most effective keywords and formats for easy searching.
Content management system (CMS) Store and manage marketing materials and other important documents for use in planning and launching campaigns.
Email marketing Capture emails from customers and create drip or mass email campaigns, then track the open and conversion rates.
SMS marketing Craft marketing copy and offers, then deliver to customers through texts on their mobile devices.
Mobile marketing Manage the experience for customers who engage with your content on a mobile device.
Ecommerce Incorporate a shopping cart and point-of-sale functionality in a website for customers who reach the site after engaging with a marketing campaign.
Analytics and business intelligence Analyze marketing data and generate reports to share the success of a campaign.

What type of buyer are you?

The holistic capabilities of an all-in-one marketing platform is compelling for many types of organizations, but may be more suited for a particular type of business.

Solo entrepreneurs who manage their own marketing: For those just getting a business off the ground, an all-in-one marketing system can offer great functionality for today and well into the future. However, the cost of adopting a comprehensive suite packed with all of the bells and whistles is likely much more than is needed.

Small businesses with limited resources: Many small businesses need basic assistance with marketing initiatives, but may also want to support their growth with more advanced marketing techniques. These buyers must carefully evaluate the all-in-one marketing platforms available to understand which offers the most functionality with a reasonable subscription cost.

If none of the suite options match their budget, the better option is to determine which marketing methods are critical now, and adopt a standalone system for each marketing channel.

Large enterprises with a team of marketers: Larger, more sophisticated marketing teams may also use an integrated marketing suite, but it’s more common for them to leverage specialized best-of-breed tools and create custom integrations. This approach is costly and time-consuming, but provides enterprises with the best individual marketing tools that are integrated like an all-in-one system.

Benefits and potential issues

Keep in mind that integrated marketing suites offer a wealth of functionality benefits, but the return on investment (ROI) can vary depending on which methods of marketing a company plans to use, and how large and complex the campaigns will be. Below are more details about the benefits and potential issues:

  • Seamless data sharing among tools: The most significant advantage of an all-in-one marketing system is the ability to easily share data from one feature to another, expanding the user’s viewpoint to see how each action can impact the entire campaign. For example, companies can share data about sales with marketers to inform the target audience for a social media campaign.
  • Integrated suites can be more affordable: For launching small-scale marketing campaigns using multiple formats, an integrated suite can be an affordable option. The power and capabilities of each feature in a suite will indicate the cost, so smaller businesses that don’t need cutting-edge functionality should carefully compare features to the total cost of ownership.

Market trends to understand

  • Personalization drives modern B2C campaigns: Consumers are increasingly dividing their time among several productivity and entertainment experiences throughout the day, instead of simply turning on the television—as a result, U.S. companies spent more than $20 billion more on digital marketing than TV ads in 2019, according to Gartner research. Marketers are using more personalized content to grab attention online, which requires marketing software that can both capture user data and target segmented groups of valuable customers.
  • Account-based marketing (ABM) changes B2B in 2020: Business-to-business (B2B) marketers reaching out to a wide audience are starting to see less impact, and a more focused account-based marketing style is fueling more than 70% of the campaigns for midsize to large companies by the end of 2020. An all-in-one system provides the data necessary to craft highly-customized materials used for this marketing method.