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Salesforce Marketing Cloud

FrontRunners 2024

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning techn...Read more about Salesforce Marketing Cloud

4.2 (495 reviews)

18 recommendations


*What is Topline?* Topline OS is an all-in-one growth operating system that brings together all the tools you need to run and grow your business in an easy to use, modern platform. It's packed with features like a complete CRM to ...Read more about Topline

5.0 (11 reviews)

14 recommendations

HubSpot Marketing Hub

FrontRunners 2024

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing H...Read more about HubSpot Marketing Hub

4.5 (5952 reviews)

3 recommendations is an award-winning work and project management platform that helps teams of all sizes plan, prioritize, manage, and execute their work more effectively. The platform offers solutions for a wide range of use-cases such...Read more about

4.6 (4663 reviews)

1 recommendations

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Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lead management, lead scoring, marketing list management, email builder, social media management, insight...Read more about Net-Results

4.6 (33 reviews)

1 recommendations


FrontRunners 2024

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to...Read more about Mailchimp

Constant Contact

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong con...Read more about Constant Contact


Wrike is a cloud-based project management platform for teams of 20+ that is suitable for both large enterprises and SMBs. It supports remote work for various teams. This solution comes with Gantt charts, calendars, workload view f...Read more about Wrike


Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research...Read more about Semrush


Brevo is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. Brevo allows users to crea...Read more about Brevo

FrontRunners 2024 is an all-in-one marketing platform that helps businesses create and launch sales funnels, affiliate programs, email marketing campaigns, online courses, blogs, and websites. Marketers can utilize the platform to automa...Read more about


FrontRunners 2024

Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across v...Read more about Keap

Marketing 360

FrontRunners 2024

Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (...Read more about Marketing 360

Lead Gen & CRM (formerly SharpSpring)

FrontRunners 2024

At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help busines...Read more about Lead Gen & CRM (formerly SharpSpring)

EngageBay CRM

FrontRunners 2024

EngageBay is an integrated marketing, sales, support and CRM solution designed to help small to midsize enterprises acquire, engage and convert website visitors into customers. The cloud-based platform lets businesses use marketin...Read more about EngageBay CRM


Adilo is a cloud-based video hosting platform, which assists small businesses with SD, HD, HDR and 4K video streaming, video creation and content security. Features include AI-generated captions, auto-tagging, split testing, ad pi...Read more about Adilo


Trusted by 100k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and...Read more about Omnisend

Marketo Engage

FrontRunners 2024

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilit...Read more about Marketo Engage


SendPulse is an all-in-one marketing automation platform designed to help you streamline your sales and marketing efforts from start to finish and scale your business. SendPulse features include: - bulk email and SMS service; - s...Read more about SendPulse


FrontRunners 2024

GetResponse is a comprehensive email marketing platform that provides small businesses, solopreneurs, coaches, and marketers with powerful and affordable tools to grow their audience, engage with their subscribers, and turn subscr...Read more about GetResponse

Buyers Guide

Last Updated: March 16, 2023

In today’s world of marketing, the old saying "be where your customers are" is taking on a whole new meaning. Consumers are constantly swarmed with advertisements or content about products all day through social media, television, email, and more. Cutting through the noise to deliver your message requires a powerful set of tools.

For many companies, a standalone marketing system for a single channel is all they need or can afford, but all-in-one marketing platforms are growing in popularity to give even small businesses affordable, valuable software to manage every marketing channel.

This guide will offer details on these comprehensive marketing suites. We’ll cover:

What is an all-in-one marketing platform?

An all-in-one marketing platform is a suite of software tools designed to manage every aspect of an organization’s marketing efforts. They help to manage and automate the customer data, marketing materials, workflows, and analytics for multiple methods of connecting with existing and potential customers—from email newsletters to strategic social media campaigns.

When all of these features are contained in a single system, it’s much easier to gather data and analyze it for useful trends. Marketing professionals can quickly generate reports on important metrics, such as email open rates, online engagement, or conversions, then arrange customer data into demographic segments for a more personalized approach.


The dashboard in HubSpot Marketing Hub offers an overview of every campaign

Common features of an all-in-one marketing platform

The functionality that is included in an all-in-one marketing platform combines the value of multiple features users commonly find in standalone products. With a comprehensive suite, you’ll find many of the following features:

Marketing automation

Automate much of the marketing process, from crafting campaigns to tracking their success and analyzing results for continuous improvement.


Track and manage demographics, preferences, and behavior for customers.

Social media marketing

Create workflows and materials for a marketing campaign on social media platforms such as Twitter, Facebook, Instagram, or other online locations.


Manage the SEO aspects of marketing materials to find the most effective keywords and formats for easy searching.

Content management system (CMS)

Store and manage marketing materials and other important documents for use in planning and launching campaigns.

Email marketing

Capture emails from customers and create drip or mass email campaigns, then track the open and conversion rates.

SMS marketing

Craft marketing copy and offers, then deliver to customers through texts on their mobile devices.

Mobile marketing

Manage the experience for customers who engage with your content on a mobile device.


Incorporate a shopping cart and point-of-sale functionality in a website for customers who reach the site after engaging with a marketing campaign.

Analytics and business intelligence

Analyze marketing data and generate reports to share the success of a campaign.

What type of buyer are you?

The holistic capabilities of an all-in-one marketing platform is compelling for many types of organizations, but may be more suited for a particular type of business.

Solo entrepreneurs who manage their own marketing: For those just getting a business off the ground, an all-in-one marketing system can offer great functionality for today and well into the future. However, the cost of adopting a comprehensive suite packed with all of the bells and whistles is likely much more than is needed.

Small businesses with limited resources: Many small businesses need basic assistance with marketing initiatives, but may also want to support their growth with more advanced marketing techniques. These buyers must carefully evaluate the all-in-one marketing platforms available to understand which offers the most functionality with a reasonable subscription cost.

If none of the suite options match their budget, the better option is to determine which marketing methods are critical now, and adopt a standalone system for each marketing channel.

Large enterprises with a team of marketers: Larger, more sophisticated marketing teams may also use an integrated marketing suite, but it’s more common for them to leverage specialized best-of-breed tools and create custom integrations. This approach is costly and time-consuming, but provides enterprises with the best individual marketing tools that are integrated like an all-in-one system.

Benefits and potential issues

Keep in mind that integrated marketing suites offer a wealth of functionality benefits, but the return on investment (ROI) can vary depending on which methods of marketing a company plans to use, and how large and complex the campaigns will be. Below are more details about the benefits and potential issues:

  • Seamless data sharing among tools: The most significant advantage of an all-in-one marketing system is the ability to easily share data from one feature to another, expanding the user’s viewpoint to see how each action can impact the entire campaign. For example, companies can share data about sales with marketers to inform the target audience for a social media campaign.

  • Integrated suites can be more affordable: For launching small-scale marketing campaigns using multiple formats, an integrated suite can be an affordable option. The power and capabilities of each feature in a suite will indicate the cost, so smaller businesses that don’t need cutting-edge functionality should carefully compare features to the total cost of ownership.

Market trends to understand

  • Personalization drives modern B2C campaigns: Consumers are increasingly dividing their time among several productivity and entertainment experiences throughout the day, instead of simply turning on the television—as a result, U.S. companies spent more than $20 billion more on digital marketing than TV ads in 2019, according to Gartner research. Marketers are using more personalized content to grab attention online, which requires marketing software that can both capture user data and target segmented groups of valuable customers.

  • Account-based marketing (ABM) changes B2B in 2020: Business-to-business (B2B) marketers reaching out to a wide audience are starting to see less impact, and a more focused account-based marketing style is fueling more than 70% of the campaigns for midsize to large companies by the end of 2020. An all-in-one system provides the data necessary to craft highly-customized materials used for this marketing method.