
Mailchimp
An all-in-one marketing platform is a suite of software tools designed to manage every aspect of an organization’s marketing efforts. They help to manage and automate the customer data, marketing materials, workflows, and analytics for multiple methods of connecting with existing and potential customers—from email newsletters to strategic social media campaigns.
Quick links
Benchmark Email is a cloud-based email marketing platform. It offers email templates for different occasions and events. It helps users manage email campaigns. It provides Email signup forms on website, blog and social media to in...Read more
HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing H...Read more
SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, o...Read more
LeadSquared is a cloud-based marketing automation and customer relationship management (CRM) solution for businesses of all sizes. It serves clients in industries such as finance, e-commerce, education, health and wellness, market...Read more
monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ...Read more
SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. SendinBlue allows ...Read more
Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (...Read more
Marketo Engage, part of Adobe Experience Cloud, offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships. This solution features integrated applications that de...Read more
Really Simple Systems is an easy to use cloud CRM system designed for small and mid-sized organizations, yet also perfect for larger teams. There’s a customizable Sales CRM, plus options for Marketing and Service tools and integra...Read more
GetResponse is a cloud-based marketing tool that allows users to connect with their customers through email and create landing pages. It caters primarily to small businesses, bloggers and marketing agencies. GetResponse provi...Read more
Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning techn...Read more
In today’s world of marketing, the old saying "be where your customers are" is taking on a whole new meaning. Consumers are constantly swarmed with advertisements or content about products all day through social media, television, email, and more. Cutting through the noise to deliver your message requires a powerful set of tools.
For many companies, a standalone marketing system for a single channel is all they need or can afford, but all-in-one marketing platforms are growing in popularity to give even small businesses affordable, valuable software to manage every marketing channel.
This guide will offer details on these comprehensive marketing suites. We’ll cover:
An all-in-one marketing platform is a suite of software tools designed to manage every aspect of an organization’s marketing efforts. They help to manage and automate the customer data, marketing materials, workflows, and analytics for multiple methods of connecting with existing and potential customers—from email newsletters to strategic social media campaigns.
When all of these features are contained in a single system, it’s much easier to gather data and analyze it for useful trends. Marketing professionals can quickly generate reports on important metrics, such as email open rates, online engagement, or conversions, then arrange customer data into demographic segments for a more personalized approach.
The functionality that is included in an all-in-one marketing platform combines the value of multiple features users commonly find in standalone products. With a comprehensive suite, you’ll find many of the following features:
Marketing automation | Automate much of the marketing process, from crafting campaigns to tracking their success and analyzing results for continuous improvement. |
CRM | Track and manage demographics, preferences, and behavior for customers. |
Social media marketing | Create workflows and materials for a marketing campaign on social media platforms such as Twitter, Facebook, Instagram, or other online locations. |
SEO | Manage the SEO aspects of marketing materials to find the most effective keywords and formats for easy searching. |
Content management system (CMS) | Store and manage marketing materials and other important documents for use in planning and launching campaigns. |
Email marketing | Capture emails from customers and create drip or mass email campaigns, then track the open and conversion rates. |
SMS marketing | Craft marketing copy and offers, then deliver to customers through texts on their mobile devices. |
Mobile marketing | Manage the experience for customers who engage with your content on a mobile device. |
Ecommerce | Incorporate a shopping cart and point-of-sale functionality in a website for customers who reach the site after engaging with a marketing campaign. |
Analytics and business intelligence | Analyze marketing data and generate reports to share the success of a campaign. |
The holistic capabilities of an all-in-one marketing platform is compelling for many types of organizations, but may be more suited for a particular type of business.
Solo entrepreneurs who manage their own marketing: For those just getting a business off the ground, an all-in-one marketing system can offer great functionality for today and well into the future. However, the cost of adopting a comprehensive suite packed with all of the bells and whistles is likely much more than is needed.
Small businesses with limited resources: Many small businesses need basic assistance with marketing initiatives, but may also want to support their growth with more advanced marketing techniques. These buyers must carefully evaluate the all-in-one marketing platforms available to understand which offers the most functionality with a reasonable subscription cost.
If none of the suite options match their budget, the better option is to determine which marketing methods are critical now, and adopt a standalone system for each marketing channel.
Large enterprises with a team of marketers: Larger, more sophisticated marketing teams may also use an integrated marketing suite, but it’s more common for them to leverage specialized best-of-breed tools and create custom integrations. This approach is costly and time-consuming, but provides enterprises with the best individual marketing tools that are integrated like an all-in-one system.
Keep in mind that integrated marketing suites offer a wealth of functionality benefits, but the return on investment (ROI) can vary depending on which methods of marketing a company plans to use, and how large and complex the campaigns will be. Below are more details about the benefits and potential issues: