Finding software can be overwhelming. Software Advice has helped hundreds of organizations find an integrated marketing platform to effectively launch and measure multi-channel campaigns.

Showing 1-20 of 85 products

Act-On

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and... Read more

Price:

Recent recommendations: 14 recommendations

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

KIZEN

Kizen offers a cloud-based suite of marketing, customer relationship management (CRM) and sales tools suitable for small and midsize businesses in a range of industries. Features include contact and lead management, form automation,... Read more

Price:

Recent recommendations: 8 recommendations

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

SharpSpring

SharpSpring is a fully integrated cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution. SharpSpring... Read more

Price:

Recent recommendations: 7 recommendations

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

emfluence Marketing Platform

emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns. Key features include email marketing, form and landing page builders, calendars, social media marketing... Read more

Price:

Recent recommendations: 7 recommendations

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

Maropost

Maropost is a cloud-based marketing solution enabling marketing teams to strategically engage with their audience through marketing automation and analytics. It has proved to be successful for businesses of all sizes across multiple industries.  Maropost expands... Read more

Price:

Recent recommendations: 6 recommendations

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing... Read more

Price:

Recent recommendations: 5 recommendations

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

Net-­Results

Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lead management, lead scoring, marketing list management, email builder, social media management, insights... Read more

Price:

Recent recommendations: 5 recommendations

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

Ellie

Utilizing deep learning and intelligent UI technology, Ellie is a voice-enabled virtual assistant that helps businesses across the BGFI, Telecom, FMCG/Retail industries with employee engagement, cost reduction, and lead gen by automating... Read more

Price:

Recent recommendations: 5 recommendations

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

ActiveDEMAND

ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses,... Read more

Price:

Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

Drift

Drift is a cloud-based solution designed to help businesses automate sales processes by adding live chat windows to websites for increased customer experience and loyalty. Key features include chatbots, geo-targeting, offline access,... Read more

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

Blueshift

Blueshift is an artificial intelligence (AI)-enabled solution designed to help marketing teams engage with customers across multiple sources including emails, websites and mobile applications. Professionals can utilize predictive segmentation... Read more

Price:

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

Keap

Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across various... Read more

Price:

Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

MailChimp

MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create... Read more

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

Asana

Asana is a cloud-based project and task management solution that enables companies and ad agencies to manage and organize tasks and projects, communicate and collaborate. It is helpful for teams and companies that handle multiple projects... Read more

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

Microsoft Dynamics 365

Microsoft Dynamics 365 provides integrated solutions that allow businesses to better track leads, automate field service, drive sales and improve operations using mobile, enterprise-ready business apps from the cloud. The system's... Read more

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

monday.com

monday.com is a cloud-based marketing planning and collaboration software designed to help businesses plan, track and manage sales campaigns on a centralized platform. Professionals can use the editorial calendar to organize content... Read more

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

Constant Contact

Constant Contact provides a range of intuitive marketing applications designed to help small businesses and nonprofits expand their customer bases and nurture relationships. Solutions include email marketing, event marketing, social... Read more

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

ActiveCampaign

ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 100,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds... Read more

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

Marketo Engage

Marketo Engage, part of Adobe Experience Cloud, offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships. This solution features integrated applications that deliver... Read more

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

Canto Digital Asset Management

Canto Digital Asset Management is a content management solution that allows users to create, share and collaborate using digital media files. The product is available both in cloud-based and on-premise deployment options and caters... Read more

Platforms: MacWinLinux
Deployments: Cloud
Business Size:
Learn More

Buyers guide

In today’s world of marketing, the old saying "be where your customers are" is taking on a whole new meaning. Consumers are constantly swarmed with advertisements or content about products all day through social media, television, email, and more. Cutting through the noise to deliver your message requires a powerful set of tools.

For many companies, a standalone marketing system for a single channel is all they need or can afford, but all-in-one marketing platforms are growing in popularity to give even small businesses affordable, valuable software to manage every marketing channel.

This guide will offer details on these comprehensive marketing suites. We’ll cover:

What is an all-in-one marketing platform?

An all-in-one marketing platform is a suite of software tools designed to manage every aspect of an organization’s marketing efforts. They help to manage and automate the customer data, marketing materials, workflows, and analytics for multiple methods of connecting with existing and potential customers—from email newsletters to strategic social media campaigns.

When all of these features are contained in a single system, it’s much easier to gather data and analyze it for useful trends. Marketing professionals can quickly generate reports on important metrics, such as email open rates, online engagement, or conversions, then arrange customer data into demographic segments for a more personalized approach.

The dashboard in HubSpot Marketing Hub offers an overview of every campaign

Common features of an all-in-one marketing platform

The functionality that is included in an all-in-one marketing platform combines the value of multiple features users commonly find in standalone products. With a comprehensive suite, you’ll find many of the following features:

Marketing automation Automate much of the marketing process, from crafting campaigns to tracking their success and analyzing results for continuous improvement.
CRM Track and manage demographics, preferences, and behavior for customers.
Social media marketing Create workflows and materials for a marketing campaign on social media platforms such as Twitter, Facebook, Instagram, or other online locations.
SEO Manage the SEO aspects of marketing materials to find the most effective keywords and formats for easy searching.
Content management system (CMS) Store and manage marketing materials and other important documents for use in planning and launching campaigns.
Email marketing Capture emails from customers and create drip or mass email campaigns, then track the open and conversion rates.
SMS marketing Craft marketing copy and offers, then deliver to customers through texts on their mobile devices.
Mobile marketing Manage the experience for customers who engage with your content on a mobile device.
Ecommerce Incorporate a shopping cart and point-of-sale functionality in a website for customers who reach the site after engaging with a marketing campaign.
Analytics and business intelligence Analyze marketing data and generate reports to share the success of a campaign.

What type of buyer are you?

The holistic capabilities of an all-in-one marketing platform is compelling for many types of organizations, but may be more suited for a particular type of business.

Solo entrepreneurs who manage their own marketing: For those just getting a business off the ground, an all-in-one marketing system can offer great functionality for today and well into the future. However, the cost of adopting a comprehensive suite packed with all of the bells and whistles is likely much more than is needed.

Small businesses with limited resources: Many small businesses need basic assistance with marketing initiatives, but may also want to support their growth with more advanced marketing techniques. These buyers must carefully evaluate the all-in-one marketing platforms available to understand which offers the most functionality with a reasonable subscription cost.

If none of the suite options match their budget, the better option is to determine which marketing methods are critical now, and adopt a standalone system for each marketing channel.

Large enterprises with a team of marketers: Larger, more sophisticated marketing teams may also use an integrated marketing suite, but it’s more common for them to leverage specialized best-of-breed tools and create custom integrations. This approach is costly and time-consuming, but provides enterprises with the best individual marketing tools that are integrated like an all-in-one system.

Benefits and potential issues

Keep in mind that integrated marketing suites offer a wealth of functionality benefits, but the return on investment (ROI) can vary depending on which methods of marketing a company plans to use, and how large and complex the campaigns will be. Below are more details about the benefits and potential issues:

  • Seamless data sharing among tools: The most significant advantage of an all-in-one marketing system is the ability to easily share data from one feature to another, expanding the user’s viewpoint to see how each action can impact the entire campaign. For example, companies can share data about sales with marketers to inform the target audience for a social media campaign.
  • Integrated suites can be more affordable: For launching small-scale marketing campaigns using multiple formats, an integrated suite can be an affordable option. The power and capabilities of each feature in a suite will indicate the cost, so smaller businesses that don’t need cutting-edge functionality should carefully compare features to the total cost of ownership.

Market trends to understand

  • Personalization drives modern B2C campaigns: Consumers are increasingly dividing their time among several productivity and entertainment experiences throughout the day, instead of simply turning on the television—as a result, U.S. companies spent more than $20 billion more on digital marketing than TV ads in 2019, according to Gartner research. Marketers are using more personalized content to grab attention online, which requires marketing software that can both capture user data and target segmented groups of valuable customers.
  • Account-based marketing (ABM) changes B2B in 2020: Business-to-business (B2B) marketers reaching out to a wide audience are starting to see less impact, and a more focused account-based marketing style is fueling more than 70% of the campaigns for midsize to large companies by the end of 2020. An all-in-one system provides the data necessary to craft highly-customized materials used for this marketing method.