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CommerceJet is a platform for omnichannel e-commerce management that helps users consolidate all sales channels in one place E-commerce companies can easily transfer inventory to trading partners, generate multiple invoices, and ...Read more
FrontRunners 2022
Squarespace helps users create websites and offers an e-commerce solution for small and midsize businesses for building online stores. Squarespace e-commerce solutions allow users to sell products and services, as well as manage i...Read more
Constant Contact provides a range of intuitive marketing applications designed to help small businesses and nonprofits expand their customer bases and nurture relationships. Solutions include email marketing, event marketing, soci...Read more
ShippingEasy is a cloud-based shipping and inventory management solution suitable for small to midsize e-commerce businesses. Key features include order management, label customization, integration with multiple seller channels, r...Read more
FrontRunners 2022
GoDaddy Website Builder is designed to help businesses create websites to handle operations related to online bookings, sales, payments and more using custom layouts, fonts and colors. The application enables organizations to desi...Read more
Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (...Read more
FrontRunners 2022
Lightspeed Retail is a cloud-based POS solution that is suitable for retailers in industries such as apparel, footwear, bike, jewelry, pet, sporting goods and home decor. The solution offers retailers tools including inventory man...Read more
ShipStation is a multi-carrier, multi-channel shipping solution designed to expedite the shipping process for online retailers. Features such as batch shipping, discounted shipping rates, inventory and customer management, and cus...Read more
Businesses from startups to huge brands need to have an online store or marketplace that can help them reach a wide pool of customers. As customers increasingly rely on the internet to research, browse, shop, and purchase online, you need to shift your focus to an online ecommerce store.
Ecommerce software helps you build your online store to sell products and let consumers shop from the comfort of their home or while they are on the go.. This helps generate sales around the clock and also allows your business to respond to customer queries faster through 24/7 customer support options such as live chat, chatbots, or a knowledge base. This results in improved customer service, retention, and loyalty.
Ecommerce software can be implemented in the cloud or on-premise. These tools typically integrate with payment processing software, customer relationship management (CRM) software, customer service tools, and web content management systems to provide an all-in-one system to manage your website and serve your customers better.
There are many ecommerce platforms available on the market, so choosing the right one can be challenging. In this buyers guide, we provide all the information you need to choose the best ecommerce platform for your business.
Here’s what we’ll cover:
Ecommerce software helps users create websites to sell products, manage inventory, and accept and process payments.
Ecommerce software is very similar to shopping cart software—they both help businesses run and manage online store/sites, but they differ in specific functionalities.
Ecommerce software includes website design and hosting, payment processing, marketing, and merchant tools. These tools can be used to create a website from scratch or integrate with existing websites or blogs, and have built-in shopping cart tools.
Shopping cart software, on the other hand, is useful only when the business already has a website and only needs to list their products and services and process payments.
Cataloging/categorization |
Create, organize, and manage a digital catalog of products/services including details, specifications, and price. |
Organize, track, monitor, and fulfill customer orders for goods and services. The process begins when an order is placed and ends when the customer receives their package. |
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Facilitate the purchase of a product or service online. This feature allows customers to store selected products, accepts their payments, and distributes that information to the merchant, payment processor, and other parties. |
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Website management |
Build, host, and monitor your website. You can also integrate the software with your existing site in order to monitor, optimize, and secure it. |
Manage customer lifecycles by storing all crucial information for customers including name, contact details, and purchase history. |
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Create and send commercial messages and campaigns via email to a group of potential or existing customers to promote products and services. |
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Track and manage available inventory. The software helps you track which products are overstocked, in stock, understocked, and out of stock. |
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Organize and track orders being sent and delivered to customers. |
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Improve the visibility of your website in relevant search engine results pages such as Google, Bing, and Yahoo. |
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Multi-channel marketing |
Interact with customers using a combination of indirect and direct communication channels such as emails, landing pages, and mobile. |
The majority of buyers belong to the following categories:
Let’s take a look at the benefits of using an ecommerce platform:
Here’s a ecommerce software market trend to keep in mind when making your purchase:
Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication.