---
title: "Best Web Content Management Software - 2026 Reviews & Pricing"
description: "Find the best Web Content Management Software for your organization. Compare top Web Content Management Software systems with customer reviews, pricing, and free demos."
source_url: "https://www.softwareadvice.com/web-content-management/"
page_type: "category"
language: "en"
---

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Web Content Management Software

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

# Best Web Content Management Software of 2026

Updated September 4, 2026

Written by [Supriya Deka](https://www.softwareadvice.com/resources/author/sdeka/)

Market Research Specialist

Edited by [Stephanie Sandoval](https://www.softwareadvice.com/resources/author/stephanie-sandoval/)

Content Editor

On this page

1.  Popular Comparisons
2.  Buyers Guide
3.  Related Software

Filter products

56 results

### Compare Products

Showing 1 - 25 of 56 products

#### Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    

### Compare Products

Sort by

**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

### Product: Webflow

[Webflow](https://www.softwareadvice.com/cms/webflow-profile/)

4.52

[(266)](https://www.softwareadvice.com/cms/webflow-profile/reviews/)

Best for:Design Management

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Designing your site is just the first step. As the first ever Website Experience Platform, Webflow gives every team the tools they need for every step of the website lifecycle — including visual site building, content management, analytics, and optimization. Webflow elevates the way Marketing, Design, and Engineering work together, empowering them to be more resilient and successful organizations that can grow revenue, reduce costs, improve efficiency, mitigate risk, and achieve a faster time to market.... [Read more](https://www.softwareadvice.com/cms/webflow-profile/)

### What users love

-   Design freedom and customization
-   Flexible site creation options
-   Rapid and visual site building

### To take in mind

-   Steep learning curve for beginners
-   Complex and expensive pricing

### Best rated features:

Campaign Management

5.0

Customizable Forms

5.0

Customizable Fields

4.8

Auto Update

4.7

### Worst rated features:

Video Support

2.0

Multi-Language

2.7

[See all features](https://www.softwareadvice.com/cms/webflow-profile/#key-features)

### Starter

Custom

Pricing available upon request

Free trial is available.

### Basic

$18.00/month

Monthly and yearly pricings are available.

### CMS

$29.00/month

Monthly and yearly pricings are available.

[See full pricing details](https://www.softwareadvice.com/cms/webflow-profile/#pricing-and-plans)

### Product: Conductor

[Conductor](https://www.softwareadvice.com/product/79224-Conductor/)

4.74

[(118)](https://www.softwareadvice.com/product/79224-Conductor/reviews/)

Best for:Customer support

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Conductor is the only end-to-end, enterprise AEO platform built on the industry’s most complete data engine. The unified platform provides unparalleled AEO & SEO intelligence, scaled AI content generation, and real-time website monitoring. From tracking visibility in LLMs to technical health and content optimization, Conductor’s platform empowers teams to increase authority and visibility in AI and traditional search and accelerate digital growth. Conductor was named a Leader in the 2025 Forrester Wave—achieving the highest scores possible in AI-integrated SEO—and was SoftwareReviews’ Gold Medalist in the 2024 Search Engine Optimization Data Quadrant for the fourth consecutive year. Customers include global enterprise brands such as SAP, e.l.f Cosmetics, FedEx, and Mastercard.... [Read more](https://www.softwareadvice.com/product/79224-Conductor/)

### Best rated features:

Real-Time Reporting

5.0

Issue Management

5.0

Website Analytics

5.0

Website Management

5.0

### Worst rated features:

Task Management

3.5

Backlink Monitoring

4.0

Mobile Keywords

4.0

Activity Dashboard

4.0

[See all features](https://www.softwareadvice.com/product/79224-Conductor/#key-features)

### Basic

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/product/79224-Conductor/#pricing-and-plans)

### Product: Narrato Workspace

[Narrato Workspace](https://www.softwareadvice.com/cms/narrato-workspace-profile/)

4.93

[(45)](https://www.softwareadvice.com/cms/narrato-workspace-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Narrato is a platform for content marketing teams for content creation, planning, collaboration & project management platform. Narrato helps content creators and teams boost productivity, enhance process visibility and create high quality, optimized content that drives engagement and ranks on search engines. Key features of the platform: - Content project management including tasks assignment, tracking and management Content Calendars, Boards for planning and Folders for organizing work - Advanced content editor with AI writing assistant, readability, grammar and plagiarism checks, SEO content briefs and keyword optimization support - In-app messaging to communicate with teams - Publishing support - APIs for Integration - Workflow automation - Content ideation tools - Freelancer management including payment reporting Other features: Style Guides and Brand Assets Repository, Free Image Search, Multi-Language Support, Integration with Canva, Custom Reports and more.... [Read more](https://www.softwareadvice.com/cms/narrato-workspace-profile/)

### Best rated features:

Prioritization

5.0

Kanban Board

5.0

Gantt/Timeline View

5.0

Resource Management

5.0

[See all features](https://www.softwareadvice.com/cms/narrato-workspace-profile/#key-features)

### Basic

$8.00/month

[See full pricing details](https://www.softwareadvice.com/cms/narrato-workspace-profile/#pricing-and-plans)

### Product: Shopamine

[Shopamine](https://www.softwareadvice.com/b2b-ecommerce-platform/shopamine-profile/)

5.0

[(31)](https://www.softwareadvice.com/b2b-ecommerce-platform/shopamine-profile/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Shopamine is the ultimate digital commerce and website builder for businesses of all sizes, offering expert-recommended tools to streamline decision-making and implementation. Designed to empower overwhelmed managers, strategic consultants, and cost-conscious procurement specialists, Shopamine combines simplicity, scalability, and transparency to meet diverse needs. ●For the Overwhelmed Business Manager: Say goodbye to analysis paralysis with an easy-to-use platform trusted by industry experts. Shopamine simplifies multi-vendor marketplace creation, offers AI-powered product management, and requires no coding—saving you time and effort. ●For the Strategic IT Consultant: Shopamine delivers robust technical capabilities, including custom integrations, multi-language support, and advanced CMS management. Its proven ROI and stellar reviews make it the reliable choice for client’s complex needs, ensuring seamless compatibility with existing systems. ●For the Cost-Conscious Procurement Specialist: With transparent pricing, versatile features, and compliance-ready solutions, Shopamine offers unparalleled value. Scale globally, serve multiple departments and integrate seamlessly with platforms like Google Merchant Center and Facebook Shop—all without hidden costs or add-ons. Shopamine’s combination of intuitive design, advanced capabilities, and expert-backed recommendations ensures businesses make informed decisions with confidence. Whether building a marketplace or managing content across channels, Shopamine equips you with the tools to succeed.... [Read more](https://www.softwareadvice.com/b2b-ecommerce-platform/shopamine-profile/)

### Best rated features:

Website Personalization

5.0

Data Security

5.0

Bulk Ordering

5.0

Accounting Integration

5.0

### Worst rated features:

Social Media Integration

4.0

[See all features](https://www.softwareadvice.com/b2b-ecommerce-platform/shopamine-profile/#key-features)

### Go

€345.00/month

Everything you need for a successful online presence and B2C online store.

### Pro

€680.00/month

This plan includes B2B features that make it easy to set up a complex B2B portal with personalized price lists, content, shipping, payment options, and promotions. It also enables you to manage users and allows your sales reps to place orders on behalf of registered customers. Additionally, you can offer your customers a Quote Composer for on-site reselling.... [Read more](https://www.softwareadvice.com/b2b-ecommerce-platform/shopamine-profile/#pricing-and-plans)

### Advanced

€930.00/month

Everything you need for a complex digital B2B an B2C business set-up. From a B2C online store, automate sourcing an selling your suppliers stock and your own stock, setting up a marketplace and a B2B portal ...... [Read more](https://www.softwareadvice.com/b2b-ecommerce-platform/shopamine-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/b2b-ecommerce-platform/shopamine-profile/#pricing-and-plans)

### Product: Bloomreach

[Bloomreach](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/)

4.77

[(56)](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Bloomreach is an AI-powered personalization platform built for mid-market to enterprise ecommerce and retail brands. The software is deployed cloud-based, making it accessible without on-premises infrastructure. Bloomreach helps businesses deliver personalized shopping experiences through core features including site search, product discovery, content management, and marketing automation. Search and merchandising tools surface relevant products to shoppers based on behavior and intent, while the marketing automation module supports email, SMS, and omnichannel campaign management. Businesses can use built-in analytics to track customer journeys and campaign performance across channels. Support is available through a knowledge base, email, and live chat, with additional resources provided through an online community and dedicated account management for larger customers.... [Read more](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/)

### Best rated features:

Message Personalization

5.0

SMS Messaging

5.0

CRM

5.0

Email Tracking

5.0

### Worst rated features:

Campaign Analytics

3.0

Widgets

4.0

[See all features](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/#key-features)

### Product: Wix Studio

[Wix Studio](https://www.softwareadvice.com/website-optimization/wix-enterprise-profile/)

4.71

[(34)](https://www.softwareadvice.com/website-optimization/wix-enterprise-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Wix Studio is a web development platform designed to help agencies and enterprises create digital experiences across various industries. The platform offers scalable solutions, including account-level analytics, single sign-on, and shared content collections, enabling teams to manage their projects and clients from a centralized workspace. It allows users to create freely on the canvas, optimize designs for every screen size and more. The platform also enables users to set their vision in motion with no-code animations and add personalized styles using custom CSS. Users can build custom components and full-stack solutions, leveraging an AI code assistant to streamline their process and ship projects. The platform also offers a suite of native business solutions, catering to industries such as eCommerce and events booking. Additionally, Wix Studio offers client workflow management tools, including multi-project tracking, design libraries, real-time collaboration and a code-free CMS.... [Read more](https://www.softwareadvice.com/website-optimization/wix-enterprise-profile/)

### Best rated features:

Content Library

5.0

Real-Time Analytics

5.0

Engagement Tracking

5.0

Workflow Management

5.0

### Worst rated features:

Real Time Editing

2.0

Digital Asset Management

3.0

[See all features](https://www.softwareadvice.com/website-optimization/wix-enterprise-profile/#key-features)

### Product: Webiny

[Webiny](https://www.softwareadvice.com/cms/webiny-profile/)

4.62

[(73)](https://www.softwareadvice.com/cms/webiny-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Webiny is an enterprise content management software that helps businesses build and deploy sites using a drag-and-drop page builder. Key features include form and page builder, file manager, advanced publishing workflow, roles and permissions management and cloud cost monitoring. Additionally, Webiny lets stakeholders integrate the system with several third-party applications including Auth0, AWS Lambda, Flutter, Gatsby and GraphQL Editor.... [Read more](https://www.softwareadvice.com/cms/webiny-profile/)

### Best rated features:

Version Control

5.0

Forms Management

5.0

Multi-Channel Distribution

5.0

Alerts/Notifications

5.0

### Worst rated features:

Customizable Branding

4.0

Social Media Integration

4.0

Information Governance

4.0

De-Coupled Front & Back Ends

4.0

[See all features](https://www.softwareadvice.com/cms/webiny-profile/#key-features)

### Basic

$9.00/month

[See full pricing details](https://www.softwareadvice.com/cms/webiny-profile/#pricing-and-plans)

### Product: Flotiq

[Flotiq](https://www.softwareadvice.com/product/483999-Flotiq/)

4.85

[(13)](https://www.softwareadvice.com/product/483999-Flotiq/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Flotiq is a content management system (CMS) platform that is designed to enable fast and easy content delivery to any channel. The platform caters to a wide range of industries and businesses. It provides a flexible, developer-friendly CMS to power digital experiences across multiple platforms and devices. The platform features a powerful API generator that creates an API from the user's content model. This makes it simple to integrate with applications. Flotiq also allows users to generate software development kits (SDKs) for various programming languages. This helps users get their projects started quickly. Additionally, Flotiq offers content governance capabilities. This gives content managers the flexibility to model content without requiring developer involvement. Flotiq's API-first approach allows users to work with any programming language, framework, or backend. This makes it a versatile solution for developers. The platform's focus on content delivery to any channel enables omni-channel experiences. This ensures content reaches the audience seamlessly across multiple touchpoints.... [Read more](https://www.softwareadvice.com/product/483999-Flotiq/)

### Best rated features:

Full Text Search

5.0

Single Sign On

5.0

De-Coupled Front & Back Ends

5.0

SDKs

5.0

### Worst rated features:

Rich Text Editor

4.0

SEO Management

4.0

[See all features](https://www.softwareadvice.com/product/483999-Flotiq/#key-features)

### Free

$0.00/month

For personal and individual projects.

### Basic

$39.00/month

For small projects and teams requiring professional support.

### Growth

$120.00/month

For high-demand websites and mission-critical systems.

[See full pricing details](https://www.softwareadvice.com/product/483999-Flotiq/#pricing-and-plans)

### Product: caisy

[caisy](https://www.softwareadvice.com/cms/caisy-profile/)

5.0

[(8)](https://www.softwareadvice.com/cms/caisy-profile/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Are you looking for a content management solution that empowers your entire team to create, collaborate, and publish digital content with ease? A system that is not overly complicated, but easy and fast to work with? Caisy is the headless CMS that puts the power of content creation and distribution in the hands of marketers, editors, and developers alike. Caisy is designed with user-friendliness in mind, offering an intuitive interface that allows non-technical users to create and manage content without relying on developers. With features like drag-and-drop content creation, live preview, and a rich text editor, marketers and editors can build engaging, interactive content experiences quickly and efficiently. One of caisy's standout features is its multi-tenancy capability, which allows businesses to manage multiple projects, brands, or clients within a single instance. This means you can easily switch between projects, keeping your content organized and streamlined. Whether you're a small startup, a large enterprise, or an agency managing multiple client projects, caisy scales to meet your needs. Developers will love caisy's API-first approach, which provides the flexibility to integrate with their preferred front-end frameworks and tools. With a powerful GraphQL API, Typescript-focused SDKs and schema versioning, developers can build and evolve content models over time without breaking existing applications. Caisy's extensible architecture ensures that your content is always accessible and up-to-date across all channels. Caisy also offers a range of features designed to streamline your content workflow and boost team productivity. With live collaboration, team members can work together on projects in real-time, seeing changes as they happen and commenting directly on content. Content scheduling allows you to plan and publish content at the perfect time, while localization features make it easy to create and manage content for global audiences. As a German company, caisy takes data security and privacy seriously. With servers located in Germany and full GDPR compliance, you can trust that your content is always protected. Caisy also offers granular user roles and permissions, ensuring that the right people have access to the right content at the right time. When you choose caisy, you're not just getting a content management tool – you're getting a partner committed to your success. Caisy's dedicated customer support team is available to help you every step of the way, from onboarding and training to ongoing technical support. With a range of resources, including documentation, support chat and a community forum, you'll always have the support you need to get the most out of caisy. Ready to experience the power of caisy for yourself? Schedule a free personal demo or start your free caisy plan today and see how easy it is to create, collaborate, and publish digital content that engages your audience and drives your business forward. If you have any questions or need personalized guidance, don't hesitate to reach out – caisy's support team is always here to help.... [Read more](https://www.softwareadvice.com/cms/caisy-profile/)

### Best rated features:

Alerts/Notifications

5.0

Access Controls/Permissions

5.0

Document Management

5.0

Drag & Drop

5.0

[See all features](https://www.softwareadvice.com/cms/caisy-profile/#key-features)

### Free Forever

€0.00

3 users included 2 Locales 5000 Entries 100Gb Traffic 30 Blueprints 1 Million API Calls

### Growth

€46.00/month

12 users included 4 Locales 20 000 Entries 500Gb Traffic 60 Blueprints 10 Million API Calls Overages Per extra user 9€/m Per extra 10k entries 19€/m Per extra locale 14€/m Per extra 1tb bandwith 57€/m Per extra 10 blueprints 9€/m... [Read more](https://www.softwareadvice.com/cms/caisy-profile/#pricing-and-plans)

### Enterprise

€1,424.00/month

everything in Growth plus Custom quota for all metrics Custom user roles Audit log on organization level Content worklfows Custom SSO solution SLA 99,9% Uptime Dedicated personal account manager On premise hosting on your datacenter Custom domain Overages Same as Growth... [Read more](https://www.softwareadvice.com/cms/caisy-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/cms/caisy-profile/#pricing-and-plans)

### Product: Penzle

[Penzle](https://www.softwareadvice.com/cms/penzle-profile/)

5.0

[(7)](https://www.softwareadvice.com/cms/penzle-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

In a digital age dominated by dynamic content requirements and rapidly shifting consumer preferences, Penzle emerges as a headless CMS solution, meticulously crafted to meet businesses, developers, and content creators' nuanced needs. With Penzle's Entry-Level Permissions feature, users can granularly define access and customize permissions, ensuring both security and collaboration remain priorities. Penzle's on-page live updates feature offers users an unparalleled editing experience, ensuring changes are visualized instantly across any web technology. Additionally, it offers automated image tagging, alternative text suggestions, and deep content insights, among other features. The platform seamlessly integrates with WebHooks and is continuously evolving, promising users an ever-expanding toolkit for content management. Whether it's the cloud's vast expanse or the intricate self-hosting controls, Penzle's dual offerings cater to every preference.... [Read more](https://www.softwareadvice.com/cms/penzle-profile/)

### Best rated features:

Document Management

5.0

Version Control

5.0

Customizable Branding

5.0

Secure Data Storage

5.0

### Worst rated features:

Rich Text Editor

4.0

Mobile Access

4.0

[See all features](https://www.softwareadvice.com/cms/penzle-profile/#key-features)

### Cloud Community

$0.00/month

Great for individuals or small groups discovering Penzle.

### Cloud Basic

$99.00/month

Ideal for small to medium-sized sites and apps.

### Cloud Professional

$299.00/month

Power up sites & apps professionally.

[See full pricing details](https://www.softwareadvice.com/cms/penzle-profile/#pricing-and-plans)

### Product: FAULIO

[FAULIO](https://www.softwareadvice.com/web-content-management/faulio-profile/)

4.78

[(9)](https://www.softwareadvice.com/web-content-management/faulio-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

FAULIO is a cloud-based content management solution that allows organizations to create, publish and schedule series, movies, podcasts, articles and other content via a unified portal. The platform allows users to optimize their website's metadata for better engagement and audience outreach across search engines. FAULIO allows managers to gain insights into content consumption, popular topics, churn rate, and other metrics via built-in analytics.Other features include a page builder, push notifications, permission management, social media integration, and more.... [Read more](https://www.softwareadvice.com/web-content-management/faulio-profile/)

### Best rated features:

Text Editing

5.0

Document Management

5.0

SEO Management

5.0

Website Management

5.0

[See all features](https://www.softwareadvice.com/web-content-management/faulio-profile/#key-features)

### Product: HubSpot Content Hub

[HubSpot Content Hub](https://www.softwareadvice.com/cms/hubspot-cms-hub-profile/)

4.61

[(90)](https://www.softwareadvice.com/cms/hubspot-cms-hub-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

HubSpot CMS Hub is a cloud-based content management system that provides businesses with the tools to build custom websites, edit and create web pages, and manage content. The platform offers SEO recommendations, pre-built website themes, content creation tools, a drag and drop website editor, adaptive testing, and contact attribution reporting. Marketers can use CMS Hub to create and manage personalized web pages and content, leverage SEO tools, and create engaging themes and content to attract website visitors and clients. Developers can benefit from CMS Hub’s collaboration tools, such as version control, dynamic content, and more, to build website pages alongside marketing teams. It also facilitates interactive element creation, local website development, website theme customization, code alerts, and more. For IT Teams, HubSpot CMS Hub offers 24/7 security monitoring, content delivery network configuration, activity logging, website performance monitoring, reverse proxy support, and more.... [Read more](https://www.softwareadvice.com/cms/hubspot-cms-hub-profile/)

### Best rated features:

Automated Text Generation

5.0

Social Media Integration

5.0

Content Management

5.0

Publish Scheduling

5.0

### Worst rated features:

Content Generation

4.0

Reporting/Analytics

4.0

Customizable Forms

4.0

[See all features](https://www.softwareadvice.com/cms/hubspot-cms-hub-profile/#key-features)

### Starter

$15.00/month

### Professional

$500.00/month

Includes all features of Starter.Up to 3 user seats. Additional seats start at $50/mo.

### Enterprise

$1,500.00/month

Includes all features of Professional. Up to 5 users seats. Additional seats start at $75/mo.

[See full pricing details](https://www.softwareadvice.com/cms/hubspot-cms-hub-profile/#pricing-and-plans)

### Product: WordPress VIP

[WordPress VIP](https://www.softwareadvice.com/cms/wordpress-vip-profile/)

4.70

[(10)](https://www.softwareadvice.com/cms/wordpress-vip-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

WordPress VIP is the leading agile content platform. Built on the flexibility and ubiquity of WordPress, which powers 40% of the web, WordPress VIP empowers more content creators to build more content for more segments faster and deliver it across all their digital channels. Its built-in content analytics enable content teams to measure content performance, prove ROI and iterate smarter. And with the platform’s enterprise-grade security, reliability and scalability they can be confident that they are building on a solid foundation. WordPress VIP is the only end-to-end platform built to make content marketing more effective so content teams can move with greater agility and drive more growth. Developers, marketers, and creators can use WordPress VIP to build unique digital experiences, turbocharge their content programs, track content performance and deliver tailored experiences to audiences. Unlike many content platforms, WordPress VIP is designed for organizations that have put content at the core of their marketing practice. Businesses and content creators can track the performance of every piece of content in real-time across channels to determine which content leads to the best engagement or conversion. Other features of WordPress VIP include customizable dashboards, single sign-on (SSO), multi-factor authentication, audit logs, penetration testing and audience segmentation.... [Read more](https://www.softwareadvice.com/cms/wordpress-vip-profile/)

### Best rated features:

Secure Data Storage

5.0

Website Management

5.0

Reporting/Analytics

5.0

API

5.0

### Worst rated features:

Search/Filter

3.0

Collaboration Tools

3.0

Forms Management

4.0

Version Control

4.0

[See all features](https://www.softwareadvice.com/cms/wordpress-vip-profile/#key-features)

### Product: WordPress

[WordPress](https://www.softwareadvice.com/web-content-management/wordpress-profile/)

4.56

[(14994)](https://www.softwareadvice.com/web-content-management/wordpress-profile/reviews/)

Best for:Post Management

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

WordPress is an open-source, cloud-based content management system based on PHP and MySQL that helps small to large businesses create, manage and publish content for websites. The customizable solution allows enterprises to use plugins, widgets, and themes to improve traffic-driven content across multiple websites. Features of WordPress include a content manager, a drag-and-drop interface, templates, dynamic page generation, password protection, multi-page posts, previewing and publishing. It comes with a drag-and-drop file uploader and media browser, which allows users to upload and store pictures, music, videos, documents and more. Additionally, it provides auto-saving and restoring functionalities for businesses to automatically save and restore crucial data in case of a system crash. WordPress comes with an application programming interface (API), which enables developers to customize as well as connect plugins with the solution. Pricing is available as per business requirements and support is extended via forums, FAQs and other online measures.... [Read more](https://www.softwareadvice.com/web-content-management/wordpress-profile/)

### What users love

-   Accessible website creation for all
-   Vast plugin and theme ecosystem
-   Flexible and scalable site builder

### To take in mind

-   Editing interface and formatting issues
-   Frequent updates cause disruptions
-   Vulnerability to security threats

### Best rated features:

Email Marketing

5.0

CRM

5.0

Post Scheduling

4.9

Template Management

4.7

### Worst rated features:

Image Library

3.5

Visitor Tracking

3.5

Widgets

3.8

Image Editing

3.8

[See all features](https://www.softwareadvice.com/web-content-management/wordpress-profile/#key-features)

### Basic

$9.00/month

[See full pricing details](https://www.softwareadvice.com/web-content-management/wordpress-profile/#pricing-and-plans)

### Product: Content.One

[Content.One](https://www.softwareadvice.com/cms/zesty-io-profile/)

4.64

[(25)](https://www.softwareadvice.com/cms/zesty-io-profile/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Zesty.io is a cloud-based content management system (CMS) that enables businesses to create, manage, and deploy digital content efficiently. Designed to support both marketing and development teams, Zesty.io provides a visual drag-and-drop interface that allows marketers to accelerate content creation and updates without relying on developers. The platform offers a composable and headless CMS architecture, API-driven content management, workflow automation, and AI-assisted content optimization. Organizations use Zesty.io to streamline collaboration, maintain brand consistency, and enhance digital experiences across multiple platforms. It is utilized by enterprises across various industries, including technology, insurance, finance, and nonprofit sectors. Managers get to market 4x faster, optimize marketing efficiency, capture valuable user behavior data, and improve content production.... [Read more](https://www.softwareadvice.com/cms/zesty-io-profile/)

### Best rated features:

Compliance Management

5.0

Alerts/Notifications

5.0

Customizable Templates

5.0

Electronic Signature

5.0

### Worst rated features:

Forms Management

4.0

Social Media Integration

4.0

Approval Process Control

4.0

Collaboration Tools

4.0

[See all features](https://www.softwareadvice.com/cms/zesty-io-profile/#key-features)

### Free Community Plan

$0.00

This plan is free of cost.

### Start Up Plan

$475.00/month

For small business or startups with bigger content needs.

### Business

$3,500.00/month

Ideal for marketing websites(hybrid or headless) or other headless applications.

[See full pricing details](https://www.softwareadvice.com/cms/zesty-io-profile/#pricing-and-plans)

### Product: Elcom CMS

[Elcom CMS](https://www.softwareadvice.com/portal/elcomcms-profile/)

4.57

[(7)](https://www.softwareadvice.com/portal/elcomcms-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Our unlimited licensing model means that Elcom’s Intranet can support and connect your entire workforce - without the high price tag. Elcom offers over 100 out-of-the-box features and modules including enterprise search, forms and workflows, intuitive publishing interface and multiple third-party connectors that can easily be activated as needed. The platform can also be extended for portals, and has a built-in learning management system for online training, eLearning, and compliance.... [Read more](https://www.softwareadvice.com/portal/elcomcms-profile/)

### Best rated features:

Content Management

5.0

Website Integration

5.0

Customizable Branding

5.0

Policy Management

5.0

### Worst rated features:

Asset Lifecycle Management

2.0

Learner Portal

4.0

Templates

4.0

[See all features](https://www.softwareadvice.com/portal/elcomcms-profile/#key-features)

### Product: Kontent.ai

[Kontent.ai](https://www.softwareadvice.com/cms/kontico-kontent-profile/)

4.54

[(52)](https://www.softwareadvice.com/cms/kontico-kontent-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Kontent.ai’s mission is to help the world’s leading organizations achieve an unparalleled return on their content. In the industry’s first AI-powered CMS, content teams plan, create, and optimize content and deliver it to any channel—quickly, securely, and flexibly. Kontent.ai is designed to support organizations with exacting governance requirements, often in highly regulated industries and with complex content value chains. Tight permissions control all operations; enterprise-grade security and privacy keep content safe. With a demonstrated ROI of 320%, Kontent.ai customers, including PPG, Elanco, Zurich Insurance, Cadbury, and Oxford University, benefit from a measurable step change in how their teams operate, increasing content velocity, mitigating risk, and maximizing yield. Kontent.ai is a Microsoft partner, MACH Alliance member, and recognized vendor by Gartner and Forrester. Explore customer success stories: https://kontent.ai/customers/... [Read more](https://www.softwareadvice.com/cms/kontico-kontent-profile/)

### Best rated features:

Access Control

5.0

API

4.7

Website Management

4.7

De-Coupled Front & Back Ends

4.6

### Worst rated features:

Search/Filter

2.0

Full Text Search

2.0

Image Editing

3.0

[See all features](https://www.softwareadvice.com/cms/kontico-kontent-profile/#key-features)

### Only pay for what you need

Custom

Pricing available upon request

No complicated tiers. No excessive add-ons. No unexpected price jumps.

[See full pricing details](https://www.softwareadvice.com/cms/kontico-kontent-profile/#pricing-and-plans)

### Product: Cleverstory

[Cleverstory](https://www.softwareadvice.com/marketing/cleverstory-profile/)

5.0

[(1)](https://www.softwareadvice.com/marketing/cleverstory-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Cleverstory is a web content management software that helps businesses create immersive and interactive content to capture and engage the target audience. The platform enables managers to track metrics such as leads generated, time spent on content, and click-through rates to optimize marketing efforts. Additionally, Cleverstory lets stakeholders launch content across various channels via email campaigns, sales decks, website embeds, and onboarding guides.... [Read more](https://www.softwareadvice.com/marketing/cleverstory-profile/)

### Best rated features:

Content Management

4.0

[See all features](https://www.softwareadvice.com/marketing/cleverstory-profile/#key-features)

### Product: Mura CMS

[Mura CMS](https://www.softwareadvice.com/product/113031-Mura/)

5.0

[(1)](https://www.softwareadvice.com/product/113031-Mura/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Mura is a headless content management system (CMS) designed to help businesses, government organizations and educational institutes create, manage and deploy content across multiple channels. Features include versioning, rollback, batch publishing, data synchronization, role-based permissions, content staging and assignments. The centralized platform enables marketers to create content hubs, landing pages and gated content using drag-and-drop capabilities, reusable components and form builders. Using Mura's built-in analytics feature, professionals can determine the return on investment (RoI), opportunities, content performance and engagement. Creators can also personalize content by account, industry and customer profile and apply edits in real-time. The GDPR-compliant solution helps administrators monitor file check-in/out, register users, track content expiration and set up site, module or page-level permissions. Mura offers integration with various third-party applications, single sign-on (SSO) and OAuth services. Pricing is available on request and support is provided via online measures.... [Read more](https://www.softwareadvice.com/product/113031-Mura/)

### Product: Butter CMS

[Butter CMS](https://www.softwareadvice.com/cms/buttercms-profile/)

4.67

[(3)](https://www.softwareadvice.com/cms/buttercms-profile/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

ButterCMS is a cloud-based content management system that helps businesses design and manage webpages, blogs and marketing sites for eCommerce, SaaS and marketplaces. The platform offers white-labelling capabilities, which allow users to create personalized blogs with custom logos and themes to establish brand identity with clients. The content modelling functionality in Butter CMS enables organizations to build and reorder layouts for SEO landing pages, knowledge base, articles, product pages and online stores. Features include WYSIWYG editor, content categorization, revision history, image editing, multilingual translation, metadata, content preview and more. Additionally, users can store audio, videos and images in a centralized repository and search files using tags. Managers can use the dashboard in ButterCMS to view updates about blog posts and webpages, provide role-based permissions and establish workflows to streamline marketing tasks across teams. Pricing includes monthly/annual subscriptions and support is extended via email, FAQs and other online measures.... [Read more](https://www.softwareadvice.com/cms/buttercms-profile/)

### Best rated features:

Audio File Management

5.0

Access Controls/Permissions

5.0

Document Classification

5.0

Document Management

5.0

[See all features](https://www.softwareadvice.com/cms/buttercms-profile/#key-features)

### Basic

$119.00/month

### Startup

$239.00/month

Great for quickly launching a full marketing site for your startup.

### Small Business

$449.00/month

For marketing teams to scale content, SEO and run promotions globally.

[See full pricing details](https://www.softwareadvice.com/cms/buttercms-profile/#pricing-and-plans)

### Product: Because Intelligence

[Because Intelligence](https://www.softwareadvice.com/ecommerce/because-intelligence-profile/)

4.60

[(5)](https://www.softwareadvice.com/ecommerce/because-intelligence-profile/)

### Pricing availability

Free trial: Not available

Free version: Available

Software Advice Summary

Designed for small to large Shopify retailers, Because Intelligence is a cloud-based web content management solution that helps businesses manage A/B testing, conversion rates, campaign scheduling and more. Key features include banner templates, analytics dashboard, custom branding and product data management.... [Read more](https://www.softwareadvice.com/ecommerce/because-intelligence-profile/)

### Best rated features:

Activity Dashboard

4.5

Campaign Management

4.0

eCommerce Management

3.8

[See all features](https://www.softwareadvice.com/ecommerce/because-intelligence-profile/#key-features)

### Product: Maglr

[Maglr](https://www.softwareadvice.com/marketing/maglr-profile/)

4.50

[(30)](https://www.softwareadvice.com/marketing/maglr-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Maglr is a content management software designed to help marketers and designers create, edit and share content in the form of corporate presentations, proposals, magazines and reports. Administrators can gain insights into various metrics including the number of visitors or clicks and an average time spent per session in the analytical dashboard. The platform enables managers to embed codes of published content across websites and share individual pages from digital publications with the target audience. Maglr allows teams to layer and group elements, animate images and add parallax effects to create responsive designs. Additionally, operators can utilize the iOS and Android mobile applications to download and preview content in offline mode. Maglr offers an application programming interface (API), which lets businesses integrate the system with several third-party applications including Google Tag Manager. Pricing is based on monthly subscriptions and support is extended via phone, email, video tutorials, FAQs, knowledge base and an online contact form.... [Read more](https://www.softwareadvice.com/marketing/maglr-profile/)

### Best rated features:

Design Templates

5.0

Image Editing

5.0

Custom Fonts

5.0

Engagement Tracking

5.0

### Worst rated features:

Reporting & Statistics

3.5

Content Library

4.0

[See all features](https://www.softwareadvice.com/marketing/maglr-profile/#key-features)

### Basic

€200.00/month

### Pro

€400.00/month

### Enterprise

€1,150.00/month

[See full pricing details](https://www.softwareadvice.com/marketing/maglr-profile/#pricing-and-plans)

### Product: EasyWebshop

[EasyWebshop](https://www.softwareadvice.com/website-builder/easywebshop-profile/)

4.56

[(9)](https://www.softwareadvice.com/website-builder/easywebshop-profile/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

EasyWebshop is an e-commerce software designed to aid small businesses and online entrepreneurs in establishing an online presence. This software provides a comprehensive set of tools necessary for the successful operation of an online business. Its key features are a mobile-responsive website builder equipped with professional templates, marketing tools for promotions and email marketing, secure online payment options, and search engine optimization. The software employs the latest SEO techniques to enhance website visibility in search rankings. EasyWebshop offers an intuitive drag-and-drop website builder, allowing for the creation of a customized online storefront. A variety of professional, mobile-friendly templates are available for selection. Customization of colors, fonts, images, and layout is made possible through the built-in editor. The software ensures that websites are optimized for all devices, including desktops, tablets, and mobile phones. Additional features include marketing tools for promotions, newsletter distribution, and email marketing platform integration. The software also provides built-in support for secure online payments, tax calculations, shipping management, and order management.... [Read more](https://www.softwareadvice.com/website-builder/easywebshop-profile/)

### Best rated features:

Inventory Management

5.0

SEO Management

4.8

Payment Options

4.7

Data Security

4.5

### Worst rated features:

Reporting & Statistics

1.0

Social Media Integration

3.0

Multi-Store

3.5

Multi-Currency

4.0

[See all features](https://www.softwareadvice.com/website-builder/easywebshop-profile/#key-features)

### Free

€0.00/month

Free version for testing.

### Basic

€7.95/month

Perfect for creating a showcase website.

### Professional

€24.95/month

Budget friendly shop, for professional online selling.

[See full pricing details](https://www.softwareadvice.com/website-builder/easywebshop-profile/#pricing-and-plans)

### Product: Sitecore Experience Platform

[Sitecore Experience Platform](https://www.softwareadvice.com/marketing/sitecore-experience-platform-profile/)

4.40

[(5)](https://www.softwareadvice.com/marketing/sitecore-experience-platform-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Sitecore Experience Platform is a cloud-based content management system, designed to help businesses maintain customer relationships through content personalization across several channels. It helps users manage customer engagement data and facilitates content sharing. Sitecore Experience Platform comes with an AI auto-personalization feature, which enables professionals to automatically determine visitor trends and segment customers into groups. Marketers can also automate operations and plan interactions or triggers within a drag-and-drop interface. Personalization can be adjusted based on customers’ behavior in real-time and measured accordingly. Other features include path analyzer, device detection, content optimization, campaign management, reporting, and media library. Sitecore Experience Platform offers integration with other applications including Experience Commerce and Sitecore Content Hub. Pricing is available on request and support is extended via email and phone.... [Read more](https://www.softwareadvice.com/marketing/sitecore-experience-platform-profile/)

### Best rated features:

Content Management

5.0

Content Library

5.0

Drag & Drop

5.0

Campaign Management

4.0

### Worst rated features:

Campaign Analytics

3.0

Campaign Planning

3.0

Multi-Channel Campaigns

3.0

Reporting & Statistics

4.0

[See all features](https://www.softwareadvice.com/marketing/sitecore-experience-platform-profile/#key-features)

### Product: Contentstack

[Contentstack](https://www.softwareadvice.com/java-cms/contentstack-profile/)

4.33

[(3)](https://www.softwareadvice.com/java-cms/contentstack-profile/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Contentstack is a cloud-based headless CMS solution designed to help businesses manage content, access controls, approval workflows, publishing processes and more across the organization. Developers can create content structures and deliver them across web, mobile, internet of things (IoT) and augmented or virtual reality platforms using content delivery network (CDN)-enabled APIs and a JSON architecture. Contentstack allows professionals to preview content in a staging area before publishing and utilize the in-built asset manager and admin panel to control media files. Businesses can compare revisions or file versions and configure access permissions for team members to edit, delete, create or publish content. Additionally, it provides single sign-on (SSO), two-factor authentication and 256-bit encryption capabilities to secure enterprise data. Contentstack facilitates integration with various third-party systems such as Shopify, Brightcove and more. The product is available for on monthly subscriptions and support is extended via FAQs, documentation and other online measures.... [Read more](https://www.softwareadvice.com/java-cms/contentstack-profile/)

### Best rated features:

Full Text Search

5.0

API

5.0

Content Publishing Options

5.0

[See all features](https://www.softwareadvice.com/java-cms/contentstack-profile/#key-features)

### Basic

$995.00/month

[See full pricing details](https://www.softwareadvice.com/java-cms/contentstack-profile/#pricing-and-plans)

1

[2](https://www.softwareadvice.com/web-content-management/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/web-content-management/?__ai_markdown=true&page=3)

## Popular Comparisons

[

Duda vs Webflow

](https://www.softwareadvice.com/cms/duda-profile/vs/webflow/)[

Kontent.ai vs Contentful

](https://www.softwareadvice.com/marketing/contentful-profile/vs/kontico-kontent/)[

WordPress vs Concrete CMS

](https://www.softwareadvice.com/cms/concrete5-profile/vs/wordpress/)[

Adobe Experience Manager vs Sitefinity

](https://www.softwareadvice.com/dxp/adobe-experience-manager-profile/vs/sitefinity/)

Web content management (WCM) software provides users with tools to create, edit, and publish digital content such as embedded audio, text, and video files for websites. Users who do not have coding skills can easily write and upload the content by selecting pre-built templates to design the web content.

WCM solution also helps marketers, developers, and IT teams create and personalize web pages with the built-in tools available for the website visitors. This solution caters to businesses that deal with various types of web content creation, such as blogs, websites, portfolios, online stores or any other content. Additionally, the software allows users to oversee site performance, activity logs, and configure proxy settings.

There are many options available on the market, making it difficult to decide which software to purchase. In this buyers guide, we’ve provided all the information you need to make the right purchase decision for your web content management solution.

Here’s what we'll cover:

-   [What is web content management software?](#Whatiswebcontentmanagementsoftware)
    
-   [Common features of web content management software](#Commonfeaturesofwebcontentmanagementsoftware)
    
-   [What type of buyer are you?](#Whattypeofbuyerareyou)
    
-   [Benefits of web content management software](#Benefitsofwebcontentmanagementsoftware)
    
-   [Key considerations](#Keyconsiderations)
    
-   [Market trends to understand](#Markettrendstounderstand)
    

## What is web content management software?

A web content management software provides users with tools required for building custom websites, editing and creating web pages, and publishing them. The solution allows businesses to personalize the content for each visitor depending on various factors such as demographics, visitor activity, and more.

Users can also access the software on a web browser by editing the content along with the layout and format using the browser-based interface. WCM software typically has two parts: content management application (CMA) and content delivery application (CDA). CMA is a front end interface on which users can directly work and make changes without getting involved in coding. CDA provides a back end interface which converts all the commands and actions done on the front end into a functional website.

_Dashboard in WordPress (_[Source](https://www.softwareadvice.com/web-content-management/wordpress-profile/)_)_

## Common features of web content management software

Most web content management systems have the following features in common:

<table data-testid="blogTableComponent" class="mb-6 w-full bg-white  border border-solid border-grey-15  sm:[&amp;_*]:break-normal"><tbody><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>Collaboration tools</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">Allows team members to communicate, share media files, and work together. Editors have the ability to review and approve the content before pushing for publication. Supports simultaneous access and edits by multiple users on a specific content.</p></td></tr><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>Content delivery</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">Lets you control, manage, and plan the distribution of the content through various platforms or channels online.</p></td></tr><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>Templates</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">Provides users with sample pre-built templates of web pages that can be customized as per their need or usage. Content creators can use these ready-to-use templates rather than designing their own.</p></td></tr><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>Campaign management</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">Helps users create and plan a set of actions in order to complete marketing specific goals. Create and track messages for sending out to potential leads through surveys, social media, emails, print materials, and giveaways.</p></td></tr><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>Content personalization</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">Collects information about your customers such as keywords searched, location, ads clicked, etc. to create a personalized experience for content delivered across the network for each user.</p></td></tr><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>Drag &amp; drop editor</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">Drag and drop images, icons, widgets and prototypes from the desktop, apps or central library.</p></td></tr><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>Media management</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">Stores, manages, edits and places different types of media such as video, images, and audio for the website content.</p></td></tr><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>SEO management</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">Facilitates search engine optimization as well as better ranking on Google Analytics for the associated content.</p></td></tr><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>Social media integration</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">Integrates with social media platforms to push your website content on apps like Facebook, Twitter, LinkedIn, etc., or to include your social media content on your website.</p></td></tr><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>Website accessibility tools</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">Fixes/remediates issues or optimizes site elements to improve accessibility for visitors with disabilities or unique needs.</p></td></tr></tbody></table>

## What type of buyer are you?

Most buyers of web based CMS platforms belong to either of the following categories:

-   **For startups (1 - 100 users):** These organizations have a limited ask and budget to cater to their clients. If you belong to this category of buyers, you will want a software that offers core functionalities such as collaboration tools, campaign management, and content delivery management. These businesses are growing in nature and prefer solutions that offer different capabilities as different modules so they can opt for more modules or move to suite-based pricing going forward. Startups generally need a limited range of services to offer to their clients and would restrain opting for a full product suite.
    
-   **For midsize businesses (101-250 employees):** These buyers tend to choose best-of-breed products because they have established major parts of their businesses. They often look for solutions that offer core features along with security features, integration capabilities, and CRM tools. This segment of buyers have an in-house tech team of editorial writers and website developers.
    
-   **For large enterprises (250+ employees):** The companies that have a huge workforce and focus on highly appealing websites. They look for solutions that offer scheduling of updates, posts, and content without much oversight from the employees. It would also create bandwidth for them to focus on developing the tasks rather than managing them.
    

## Benefits of web content management software

-   **Simplifies collaboration and version control:** Assets are all stored in the same central location and can be manipulated by multiple people. Users can approve, review, and leave comments on assets, and version control constantly updates instances of the asset for everyone working on it. This software makes it easy for multiple users who need to collaborate on the same content. It allows the team to collaborate with the use of built-in tools. For instance, marketers can put a planner of the important date, writers can create content, while a graphic designer can create and insert the required images and so on.
    
-   **In-depth analysis of website performance:** No matter your industry, monitoring the campaign effectiveness is important. It helps businesses to keep track of what is working for them and what is not. They can track the engagement metrics across various platforms to understand data insights so that you can adjust the content accordingly. For instance, CMS software that is equipped with analytics and reporting features can provide actionable insights from your content in real time. With this data, your team of content creators will know what content and which platform would produce the best result.
    
-   **Multi-site publishing:** A web content management system should offer users the ability to create, manage, and deliver the content on multiple sites simultaneously. It helps users choose the set of content and its format for each platform. For instance, users may want to publish a specific news story on a public website using one format and another format for posting on the company's intranet webpage.
    

## Key considerations

Here are a few things to keep in mind when purchasing a web content management software:

-   **Multichannel support:** This would include the capability for hybrid approaches to deliver content across multiple platforms and/or channels. The CMS software should also have the capability to support ongoing interactions with multiple individuals and target audiences while they are mobile. The solution that allows you to create custom campaigns tailored to each channel will save you time and resources.
    
-   **Digital experience:** At the minimum, a web content management software should offer the support for responsive web designs in order to accommodate mobile browsers. A web content management system should not produce a full-screen display on mobile apps or mobile browsers. Instead, it should divide the digital content into discrete content blocks which dynamically assembles at runtime to enhance customer experience. For instance, the users who are traveling would not have the patience to scroll through to find the required content. The WCM tool should make your full-screen and mobile layout highly usable.
    
-   **Content accessibility:** Your content management system should have the ability to assign tags to web forms and web blocks. It should offer tags management to define, organize, and prepare a glossary of all the tags used in the webforms of a project. Tagging the content blocks makes it easier for the search engine to locate the relevant information according to keywords searched. This will, in turn, fetch more accurate results for the users.
    
-   **Integration with social media platforms:** WCM solution has become a great way of marketing, collecting surveys, and building brand presence. Whether you want your social media post to be featured on your website, or you want your visitors to share digital content from your website, the CMS solution should have capabilities for all such scenarios. Integration with platforms like LinkedIn, Twitter, Facebook, and Tumblr will benefit your business to build a strong web presence and increase the reach to the right audience. The web content management system should also provide a content Application Platform Interface (API) your external applications can connect with to pull content from the content management software.
    

## Market trends to understand

-   **Application of artificial intelligence to WCM is the future:** As companies continue to automate their processes and software functionality in order to reduce costs and time associated with certain workflows, the rise of intelligence-based content services is revolutionizing the way businesses create and manage content. According to a survey by Gartner, CEOs who are investing in projects to improve the user experience journey with their business consider AI as the top priority. Wherein AI can be leveraged to create and automate content for content autoclassification, content translation, and metadata management etc. AI can also help in making content pieces granular and reusable across various channels. This AI capability can automate the conversion of one type of content into another based on customer segment, day and time, and delivery channel.
    

**_Note:_** _The applications mentioned in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication._

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