--- title: "Shopify Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Shopify. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Shopify is a good fit for you!" source_url: "https://www.softwareadvice.com/ecommerce/shopify-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [eCommerce Software](https://www.softwareadvice.com/category/4340-ecommerce/) / [Shopify](https://www.softwareadvice.com/retail/shopify-profile/) / Shopify Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/retail/shopify-profile/) Reviews [Alternatives](https://www.softwareadvice.com/retail/shopify-profile/alternatives/) # Shopify User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 6,760 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.3/5 - Value for money: 4.3/5 - Functionality: 4.4/5 ### Rating distribution - 5 stars: 4,342 reviews (64%) - 4 stars: 1,931 reviews (29%) - 3 stars: 348 reviews (5%) - 2 stars: 76 reviews (1%) - 1 star: 63 reviews (1%) ### Most mentioned pros - The platform also offers a variety of payment options, allowing customers to check out using credit cards, digital wallets, and other methods, which helps improve convenience and sales. - Fast, intuitive store setup, many customizable themes, wide choice of apps to boost sales, detailed analytics to steer my business. - For serious brands, the value is not only in the platform itself, but in how the storefront, UX/UI, product structure, data, redirects, tracking, integrations and customer journey are set up. ### Most mentioned cons - One of the downsides of Shopify is that costs can increase quickly as you add apps, premium themes, or advanced features. While the base platform is strong, many essential customizations require paid integrations - The platform also lacked deeper analytics and inventory insights, making it harder to scale reliably. As the marketplace grew, competition increased and margins tightened, reducing the long‑term viability for some sellers. - The basic subscription and basic premium apps is not a good value to a small tutoring centre and having to use their outsourced call and chat services can be painstakingly slow when something important in the payment gateway breaks down. ## Shopify customer reviews Showing reviews 1-25 of 6,760 (page 1). ### “Shopify: Pros and Cons” - Overall rating: 5/5 - Reviewer: Harsh O. - Industry: Civil Engineering - Company size: 2-10 employees - Product usage: 1-3 years · daily - Reviewed: November 2026 - Review source details: This review was submitted organically. No incentive was offered Shopify makes it easier to start and manage an online business without needing coding skills or complicated setups. It helps manage products, orders, payments, and inventory from one platform. This saves time, reduces manual effort, and makes business operations smoother. It also helps reach more customers online and provides useful tools to grow a business. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 #### Pros What I like most about Shopify is its clean, easy-to-use interface, which makes managing an online store straightforward. It offers useful integrations, reliable performance, and tools that help businesses grow. The pricing may feel high for beginners, but the features provide good value over time. Its customer support and onboarding resources are helpful, while AI-powered features make daily store management more efficient and convenient. #### Cons One thing I dislike about Shopify is its expensive pricing, especially for beginners and small businesses. Some useful features require additional paid apps, which can increase overall costs. Transaction fees and payment charges can also be frustrating. Although the platform is easy to use, customization sometimes feels limited without technical knowledge. Customer support can be slow at times, and managing multiple integrations is not always straightforward. --- ### Shopify: Shop Your Way - Overall rating: 4/5 - Reviewer: Vivian P. - Industry: Internet - Company size: Self-Employed - Product usage: 1-3 years · monthly - Reviewed: November 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros As a shopper, I like how easy Shopify-powered stores are to navigate. I appreciate the clean layouts, clear product descriptions, multiple payment options, and secure checkout. It's also convenient to track orders, receive shipping updates, and manage purchases. #### Cons As a customer, I sometimes find that product details, shipping costs, and return policies aren't clearly explained. Checkout experiences can also vary between stores, and getting help with an order isn't always easy. --- ### They keep the transaction fee on refunds - Overall rating: 1/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered not good they make you pay for everything and they do not refund you charge fees on a return very sad. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 2/5 #### Pros Backed and mass editing of products Drop down change picture They help you with sales tax Ai helps find problems but do not have it code pages for you we had to reset our whole store. #### Cons i had to refund a order for $8,117.04 shopify kept $268.16 USD fee Cost money to use your own UPS rates which most carts let you do for free. We you find thing the alot of cart have for free right out of the box. Shopify has not done them because the make to much money getting a commsion off the app. I forgot they do collections do not know why the did that. --- ### A Convenient eCommerce Platform with Some Added Costs - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Accounting - Company size: 11-50 employees - Product usage: 1-3 years · monthly - Reviewed: October 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Shopify provides a comprehensive platform for building and managing an online store. Its website tools, payment options, and centralized dashboard can simplify business operations. While the pricing and additional costs are worth considering, the platform offers useful features for businesses looking to establish or expand their online presence. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros What I like most about Shopify is how it brings website creation, product management, and payment processing together in one platform. The dashboard is organized, and the available templates make it easier to create a professional-looking online store without extensive technical knowledge. #### Cons The biggest drawback is the overall cost. Monthly subscription fees, transaction fees, and paid applications can make the platform expensive for a small business. Some customization options also require additional tools or technical knowledge, which can be frustrating. --- ### Shopify my review - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Accounting - Company size: 2-10 employees - Product usage: 1-3 years · daily - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Honestly, creating a store is so easy with the best themes—it looks really nice and brings in a ton of customers. #### Cons African payment methods, such as Orange Money or Mobile Money, are not yet integrated into the platform. --- ### Easy to Manage for an Online Store - Overall rating: 4/5 - Reviewer: Gaurav J. - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered Shopify has made it much easier for me to manage my online store. I use it for products, collections, orders, payments and website management. It works well for day-to-day ecommerce, although the extra app costs can add up #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Easy to manage products, orders and the online store. The app ecosystem is useful, and I can make most changes without needing a developer #### Cons The cost can increase when you add multiple paid apps. Some customization also requires extra technical work or apps --- ### Easy to build - Overall rating: 4/5 - Reviewer: Jeannie T. - Industry: Consumer Goods - Company size: Self-Employed - Product usage: less than 1 year · monthly - Reviewed: October 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I think Shopify is one of the better choices if you're serious about building your own online business, particularly if you want something more substantial than simply selling through social media. It's easy to start, but getting a polished, high-converting store takes more work. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros You can create a professional looking online store without knowing how to code. It works for a small side hustle but can also support much larger businesses. Products, inventory, payments, shipping, discounts, customer accounts, and analytics are all built in. #### Cons You're paying for the store whether you're making sales or sitting product. The basic store may seem affordable, but several $5-$30/month apps can quietly turn into a sizable bill. Self marketing skills are essential to get customers, making or increasing sells. --- ### Solid Foundations but AI leaning a let down! - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Food & Beverages - Company size: 2-10 employees - Product usage: 1-3 years · daily - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered Hugely positive for our business, it's helped us unlock a new channel for sales and it continues to grow, but please get rid of the AI, I guarantee most customers probably dislike it, give us real people back please! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros It's very easy to get a basic storefront setup with no real need for web development skills or previous experience. Shopify supports highly configurable and customisable product catalogues and for customers, it offers multiple payment options for ease of use. Payment Processing is almost instant, giving the customer confidence their orders have been accepted. Fees are very reasonable, and support small businesses and change as you grow, offering excellent value for money. #### Cons Customer Support seems tricky with the increase prevalence of AI-driven chatbots that too often trap you in endless loops where it disagrees with what it's just said, sending you round and round without answers. Please make it easier to talk to the actual experts! --- ### Robust and Scalable All-in-One E-Commerce Builder - Overall rating: 5/5 - Reviewer: Melissa R. - Industry: Food & Beverages - Company size: 5001-10000 employees - Product usage: less than 1 year · weekly - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered Shopify makes it incredibly straightforward to launch and operate a professional digital storefront without needing a deep technical background. Having hosting, secure payments, automated shipping labels, and product management unified in one spot is a massive time-saver. Additionally, the scale of its App Store ensures you will never outgrow the system's core capabilities as your product library expands. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Setting up a professional-looking storefront is highly intuitive, making it a favorite for non-technical startup founders and beginners. #### Cons Making deep layout modifications often requires specialized knowledge of Shopify’s template language (Liquid) or hiring an outside developer. --- ### Its OK but Not OK - Overall rating: 3/5 - Reviewer: Madeline b. - Industry: Accounting - Company size: Self-Employed - Product usage: 1-3 years · monthly - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered My overall shopping experience using shopify has for the most part been good , but the customer service department is not very good. For example, I purchased an item from a Shopify shop and I never received it. And since there's no customer service that you can call and talk to I never received my money back. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros What I like most about shopify is that it makes it easier to pay at almost any website. You can just connect right to it and voila. #### Cons When I liked least about Shopify.Is that not all the shops are real that you can purchase from so it's easy to get ripped off. --- ### Construction Coordinator - Overall rating: 4/5 - Reviewed: November 2026 - Company size: 51-200 employees The reviewer found it easy to start using Shopify, taking just a few minutes to set up. The ability to track orders and receive shipping notifications adds significant value to the shopping experience. Full review available after login on Software Advice --- ### Senior Accounting Generalist - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Retail - Company size: Self-Employed The reviewer finds the software beneficial for managing and promoting their business, although they noted that understanding its features can be time-consuming. Delays in correspondence were also mentioned as a limitation. Full review available after login on Software Advice --- ### Sew What Fabrics and Batiks Etc. - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Apparel & Fashion - Company size: 2-10 employees The platform effectively consolidates sales operations, enhancing real-time data accuracy and minimizing errors in order fulfillment. Users may need to engage specialized developers for advanced customizations due to its reliance on a proprietary coding language. Full review available after login on Software Advice --- ### Graduate Engineering Trainee - Planning - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Electrical/ Electronic Manufacturing - Company size: Self-Employed The platform is designed for ease of use, allowing beginners to set up their stores quickly without technical knowledge. Users should be aware that customizing themes deeply requires learning Shopify's Liquid code, which may present a learning curve. Full review available after login on Software Advice --- ### Wish I had switched from Wix years ago - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered My experience has been extremely positive. I switched from Wix and immediately noticed improvements in site performance, overall usability, and the ability to grow a business. Shopify feels like a platform designed around serious eCommerce rather than trying to be a general website builder that also happens to sell products. The ecosystem is strong, the checkout process feels polished, and it gives businesses room to scale without feeling limited. The migration took effort, but looking back I wish I had switched sooner. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Shopify feels purpose-built for eCommerce. After switching from Wix, the difference in overall performance, flexibility, and ecosystem became obvious very quickly. The platform is easier to scale, the app integrations are strong, checkout feels polished, and there are far more tools available for growing a business. Customization options are excellent, and there is a large community and support network around the platform. #### Cons There can be a learning curve when first moving over, especially when dealing with themes, apps, and advanced customization. Costs can also increase as you add apps and additional features. Some functions that feel like they should be built-in sometimes require outside apps. --- ### Excellent experience - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Electrical/ Electronic Manufacturing - Company size: 501-1000 employees - Product usage: less than 1 year · monthly - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Been using it for atleat 5-10 transactions.. they are easy to use, quick and easily understandable for common man. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like how easy it is to use shop pay . It is also very quick and in less than 1 minute I am able to make a transactions. #### Cons dont have much cons regarding shop pay. I dont see disadvantages on it. Maybe they could have an app for shop pay --- ### Outstanding & Fantastic Dropshipping App - Overall rating: 5/5 - Reviewer: Maulik v. - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: 1-3 years · daily - Reviewed: November 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I highly recommended using Oberlo for your Dropshipping Business, because It is the best and one only that provides too many fabulous features for Dropshipping than other providers. like Spocket, Dropshippo, etc. The one main important is It is free for up to 500 Products, so you don't have to pay any single penny for starting your Business. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The most thing I like in Oberlo areas below: - This App provides you to create pricing rules and setup pricing for bulk products very easily. - I can track my all sales with Oberlo. - I can change product descriptions, titles, and images easily. - I can also change product supplier in Oberlo. #### Cons The below things that Oberlo should improve that are: - There is no chance to work on other sites than Shopify. - Only Aliexpress is supported. --- ### Amazing Features - Overall rating: 4/5 - Reviewer: Adewale Samuel A. - Industry: E-Learning - Company size: Self-Employed - Product usage: 3-5 years · daily - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I would say that Shopify is a great platform and readily meets my needs as a customer. Most of the time, I am amazed at the features and what I can do with them. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I think that Shopify is quite intuitive for my business. The features are intuitive and easy to use. I also received my payment sooner than expected - no delays. The pages look beautiful when ready and i feel good having such a platform. #### Cons I think that Shopify is quite expensive and would be worth categorising users so that start-ups like mine pay amounts commensurate with their turnover. I think that will help me maximise profit and still be able to enjoy the amazing features of Shopify. --- ### Une plateforme de commerce électronique - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Industrial Automation - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: December 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Facilite la gestion de son magasin en ligne à moindre effort #### Cons Les nouveaux utilisateurs trouvent souvent des difficultés --- ### Small Business Owner Review - Overall rating: 5/5 - Reviewer: Leonardo I. - Industry: Retail - Company size: Self-Employed - Product usage: 1-3 years · weekly - Reviewed: August 2021 - Review source details: This review was submitted organically. No incentive was offered Oberlo is the best software for dropshipping. I've tried several others, and Oberlo is the simplest to use and yet the most effective. They also offer some valuable training if you are starting with dropshipping. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Oberlo widened the range of products I can offer in my shop without worrying about inventory, improving its profitability, and making the most of the investment I make on my online presence. #### Cons If you are not careful when using Oberlo for dropshipping, you might damage your shop reputation if you don't select your suppliers on AliExpress carefully. --- ### Easy to use - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Luxury Goods & Jewelry - Company size: Self-Employed - Product usage: 1-3 years · daily - Reviewed: October 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Like, would use again for e-commerce. Trusted website. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Easy to set up web based shop, not a graphic designer and I could. #### Cons Monthly fee was higher than I wanted it to be. --- ### Don't use it, or you will loose it - Overall rating: 2/5 - Reviewer: Valda B. - Industry: Government Relations - Company size: 10000+ employees - Product usage: a free trial · monthly - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered not good. customer service was useless #### Ratings breakdown - Ease of use: 3/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros Can't think of any, why do you need a middle man to buy an item #### Cons Well, their delivery took ages, so when I returned the item, it never reached them back and they of course refused to help as item never reached them. Delivery companies blame each other and I m the one that paid for the item and got nothing. It was 49$ item... --- ### Oberlo is one of the ultimate dropshipping tools, but there is conditions to use it - Overall rating: 4/5 - Reviewer: Eldar P. - Industry: E-Learning - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The ultimate dropshipping tool that can save you hours of work. but it's for Shopify users only. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Oberlo is a google chrome plugin used to connect your Shopify store directly to Aliexpress, and it gives you the ability to import products to your online store very easily, also, it automatically updates the stock quantities to make sure you have the products available. It also does all the order fulfillment process automatically but for this, you have to make sure your Shopify and your Aliexpress account are open on chrome. For Droppsiping business in Shopify Oberlo can save you hours of work. #### Cons Unfortunately, you can use it only with Shopify, and to hold a Shopify store is not cheap for a start, and if you do not have a few sales a month it's not worth it. There is a better alternative for the start with one-time payment like WordPress + Alidrop (it does the same) and it gives you the time to set up your online business right. --- ### Been using Shopify for 8 years now - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Real Estate - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Shopify has been a very solid platform for running an ecommerce business. It handles the core infrastructure well and gives us the flexibility to adapt the store as our needs evolve. There are some limitations and additional costs as operations become more complex, but the reliability, integrations, and scalability make it a strong solution overall. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Shopify makes it relatively simple to build, manage, and scale an ecommerce business without requiring a lot of technical knowledge. The platform is reliable, the admin interface is straightforward, and the large ecosystem of apps and integrations makes it easy to add functionality as the business grows #### Cons The biggest downside is that costs can add up quickly once you start relying on multiple third-party apps for more advanced functionality. Some features that feel like they should be native to the platform require an additional subscription or custom development. --- ### Convenient way for customers to pay - Overall rating: 4/5 - Reviewer: Andrea M. - Industry: Retail - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: November 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easier payment process for customers Ideal if you use Shopify Convenient and optimized also for payments via your phone Faster checkout #### Cons in general Shopify is getting more expensive transaction fees ---