--- title: "Shopify Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Shopify. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Shopify is a good fit for you!" source_url: "https://www.softwareadvice.com/ecommerce/shopify-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Headless eCommerce Software](https://www.softwareadvice.com/ecommerce/headless-comparison/) / [Shopify](https://www.softwareadvice.com/retail/shopify-profile/) / Shopify Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/retail/shopify-profile/) Reviews [Alternatives](https://www.softwareadvice.com/retail/shopify-profile/alternatives/) # Shopify User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 6,717 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.4/5 - Value for money: 4.3/5 - Functionality: 4.4/5 ### Rating distribution - 5 stars: 4,311 reviews (64%) - 4 stars: 1,921 reviews (29%) - 3 stars: 349 reviews (5%) - 2 stars: 74 reviews (1%) - 1 star: 62 reviews (1%) ### Most mentioned pros - The platform also offers a variety of payment options, allowing customers to check out using credit cards, digital wallets, and other methods, which helps improve convenience and sales. - The product sales and integrated inventory management system is extremely powerful, offering comprehensive support for product management, inventory management, warehouse management, discount systems, user management, and more. - Shopify handles the front-end eCommerce side really well, and with the NetSuite integration through Celigo, we’ve been able to streamline backend operations like order syncing and inventory updates. ### Most mentioned cons - The basic subscription and basic premium apps is not a good value to a small tutoring centre and having to use their outsourced call and chat services can be painstakingly slow when something important in the payment gateway breaks down. - I also find the payment structure a bit restrictive; if you don't use Shopify Payments, you’re hit with additional transaction fees, which can eat into the margins of a small business. - One of the downsides of Shopify is that costs can increase quickly as you add apps, premium themes, or advanced features. While the base platform is strong, many essential customizations require paid integrations ## Shopify customer reviews Showing reviews 1-25 of 6,717 (page 1). ### Wish I had switched from Wix years ago - Overall rating: 5/5 - Reviewer: Jonathan S. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered My experience has been extremely positive. I switched from Wix and immediately noticed improvements in site performance, overall usability, and the ability to grow a business. Shopify feels like a platform designed around serious eCommerce rather than trying to be a general website builder that also happens to sell products. The ecosystem is strong, the checkout process feels polished, and it gives businesses room to scale without feeling limited. The migration took effort, but looking back I wish I had switched sooner. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Shopify feels purpose-built for eCommerce. After switching from Wix, the difference in overall performance, flexibility, and ecosystem became obvious very quickly. The platform is easier to scale, the app integrations are strong, checkout feels polished, and there are far more tools available for growing a business. Customization options are excellent, and there is a large community and support network around the platform. #### Cons There can be a learning curve when first moving over, especially when dealing with themes, apps, and advanced customization. Costs can also increase as you add apps and additional features. Some functions that feel like they should be built-in sometimes require outside apps. #### Reasons for switching to Shopify We outgrew Wix fast and it was painfully apparent that Wix just isn't meant for companies doing over 6 figure revenue. --- ### Amazing Features - Overall rating: 4/5 - Reviewer: Adewale A. - Verified reviewer: Yes - Industry: E-Learning - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I would say that Shopify is a great platform and readily meets my needs as a customer. Most of the time, I am amazed at the features and what I can do with them. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I think that Shopify is quite intuitive for my business. The features are intuitive and easy to use. I also received my payment sooner than expected - no delays. The pages look beautiful when ready and i feel good having such a platform. #### Cons I think that Shopify is quite expensive and would be worth categorising users so that start-ups like mine pay amounts commensurate with their turnover. I think that will help me maximise profit and still be able to enjoy the amazing features of Shopify. --- ### Easy to use - Overall rating: 4/5 - Reviewer: Ashley M. - Verified reviewer: Yes - Industry: Luxury Goods & Jewelry - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: October 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Like, would use again for e-commerce. Trusted website. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Easy to set up web based shop, not a graphic designer and I could. #### Cons Monthly fee was higher than I wanted it to be. #### Reasons for choosing Shopify Trustworthiness and ease of customizing the website #### Reasons for switching to Shopify Lack of visibility in a flooded market. --- ### Pretty easy to use - Overall rating: 5/5 - Reviewer: Margie C. - Verified reviewer: Yes - Industry: Retail - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: May 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Shopify has overall been a good fit for me. I'm still learning how to use it, but the payments and banking information have been easy to navigate. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like Shopify because even the more affordable option (the basic level) offers a variety of options, and you're able to customize it to what you need. I also like that you can add in various apps (like a calendar app) to show events. I think it's pretty easy to use. #### Cons I wish that the free options for templates were a bit more robust. There are not many options to choose from. #### Reasons for switching to Shopify I switched from Pattern (by Etsy) because I needed something that had more features. Pattern was nice because it integrated directly with my Etsy website, but it didn't have a lot to offer. (also note that Etsy Pattern is not listed as an option here) --- ### The ideal e-commerce platform - Overall rating: 5/5 - Reviewer: Shawn R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Shopify strikes the perfect balance between e-commerce performance and creative freedom. It is my preferred platform for transforming a visual brand identity into an engaging online shopping experience. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Managing media assets, integrating high-definition photo galleries, and customizing user experiences feel completely seamless without requiring hours of custom coding. #### Cons Total operational costs can scale fast when adding multiple third-party app subscriptions essential for design and marketing. --- ### Shopify Review - Overall rating: 4/5 - Reviewer: Dee D. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Functionality: 5/5 #### Pros Easy usage for our web storefront. Easy to set up payment processing and great options for our customers. #### Cons Email template is quiet outdated and hard to maneuver. An updated options and templates would be great. --- ### Easy-to-Use Platform for Selling Products Online - Overall rating: 5/5 - Reviewer: michael k. - Verified reviewer: Yes - Industry: Events Services - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered I use it to sell photography albums to my clients through an online store. It is easy to upload products, manage orders, process payments, and provide customers with a smooth purchasing experience. The platform is user-friendly, looks professional, and offers enough features for a small photography business to sell products online efficiently. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Shopify made it easy to create an online store and sell products without needing technical experience. I use it to sell photography albums, and it provides a professional checkout experience, secure payment processing, and multiple payment options for clients. Managing products, orders, and customer information is simple, and the platform is reliable. #### Cons The monthly subscription and additional app costs can become expensive for a small business. Some features require paid apps, and customizing the store beyond the basics can take time to learn. --- ### my online store - Overall rating: 5/5 - Reviewer: Nicole T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Fast, intuitive store setup, many customizable themes, wide choice of apps to boost sales, detailed analytics to steer my business. #### Cons Monthly subscription that can strain cash flow at launch, some third-party apps get expensive quickly, advanced customization requires coding knowledge. --- ### Good place to store all items that I've bought - Overall rating: 4/5 - Reviewer: Zachary S. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is a nice way to be able to share products with people I know. I like that there is an online store and breaks it down into categories. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros I like that I can put all the products I use on here. It is nice for myself because I can see what I have bought and also recommendations for my friends and family. I think it is easy to add products to it. #### Cons I don't like that there seems to be some hidden fees. I have noticed some transaction fees. I wish that this was more upfront. I wish you could customize the website more. --- ### Best tool for an online shopper - Overall rating: 5/5 - Reviewer: Heidy R. - Verified reviewer: Yes - Industry: Accounting - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very pleasant, even more each day cause more brands are affiliating. Very convenient to save your contact information and process payments #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros As a customer I give this software a 100/100, easy to use, easy to pay, easy to manage orders, online shopping made even more easy. #### Cons Maybe that some things are out of stock and then in the website of the retailer they still have stock --- ### Overall a good value - Overall rating: 4/5 - Reviewer: Trisha H. - Verified reviewer: Yes - Industry: Arts and Crafts - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. For starter e-commerce sites and businesses this is a great affordable option, and allows a fast start up. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The value is certainly there. It is easy to add products and list different option for items. The set up is very easy to receive payments and take orders. #### Cons I found any customization to be more difficult. Trying to set up categories was a challenge. There is also a delay in receiving payments. #### Reasons for choosing Shopify It was quick and easy to set up. I liked the price point for just starting out. --- ### A robust e-commerce platform for managing e-commerce businesses. - Overall rating: 5/5 - Reviewer: Alexandre D. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered We can rely on Shopify for our ecommerce requirements, particularly when it comes to secure payment alternatives and organized data administration. No matter the aspect, it is normally easy to use, though the price for the features to scale up may be discouraging for smaller businesses. During emergency scenarios, customer support could be more helpful and not always quick, which is a minor inconvenience. Overall, it is satisfactory, on the whole it is satisfactory. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros Setting up and managing websites for small to mid-sized enterprises is easy using Shopify. The templates are useful and help save time for our admin team when we're building sites for our customers. Payment integration has been an ace aspect and various payment methods, such as credit cards and PayPal are pre-built, which means that these get configured by default. Data is well structured in the dashboard, and our department can easily and efficiently track their transactions. #### Cons If extra plugins are required it is expensive to cover the monthly charges and sometimes certain basic features could be included without an additional charge. They do reply to messages quickly but I have noticed delays during busy periods which I don't think is great when having problems with payments or data. When it comes to exporting large datasets, it takes extra care to prevent duplicates, this could be streamlined. --- ### Strong eCommerce platform with reliable NetSuite integration - Overall rating: 5/5 - Reviewer: Sonu P. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, our experience has been positive. Shopify handles the front-end eCommerce side really well, and with the NetSuite integration through Celigo, we’ve been able to streamline backend operations like order syncing and inventory updates. There were some initial challenges during setup and mapping, but once stabilized, it’s been quite reliable. It’s a good option if you want something scalable without building everything from scratch. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Shopify is very easy to use and quick to set up compared to other eCommerce platforms. The UI is clean, and managing products, orders, and payments is pretty straightforward. What worked really well for us is how smoothly it integrates with other systems — we’re using it with NetSuite via Celigo, and that has helped automate a lot of our order and customer data flow. It saves a lot of manual work once everything is set up properly. Also, the app ecosystem is quite strong if you need extra features. #### Cons Costs can increase quite a bit over time, especially with paid apps and transaction fees. While the basics are easy, more advanced customization isn’t very straightforward and often needs developer support. From an integration perspective, maintaining workflows via Celigo sometimes needs monitoring, especially when there are sync errors or data mismatches. --- ### Easy to Use and Reliable - Overall rating: 5/5 - Reviewer: Alissa P. - Verified reviewer: Yes - Industry: Transportation/ Trucking/ Railroad - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered my experience with Shopify has been really positive. It’s a solid platform for building and managing an online store, and it handles payments smoothly, which takes a lot of stress off. The ease of use and reliable customer support make it beginner-friendly, but it’s also scalable if your business grows. The only real drawback is the pricing, but if you’re making consistent sales, it’s worth it #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Shopify is easy it is to use, even if you’re not super techsavvy. The website process is very straightforward, and you can get a store up and running pretty quickly. There are a lot of templates to choose from, and they look professional without needing much customization. I also liked the variety of payment options—it makes it simple for customers to check out, which is huge for conversions. I’ve been able to reach someone through chat pretty easily when I needed help. #### Cons biggest downside is the cost. Between the monthly subscription, transaction fees, and paid apps, it can get expensive fast, especially if you’re just starting out. --- ### Reliable, Scalable, and User-Friendly E-Commerce Platform - Overall rating: 5/5 - Reviewer: Susana F. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, my experience with Shopify has been very positive. The platform is reliable, easy to navigate, and well-suited for launching and scaling an online store. It offers strong design options and secure payment processing. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros How intuitive and user-friendly the platform is. It allows you to launch and manage an online store quickly without needing advanced technical skills. #### Cons One of the downsides of Shopify is that costs can increase quickly as you add apps, premium themes, or advanced features. While the base platform is strong, many essential customizations require paid integrations --- ### Shopify is a Solid Performer - Overall rating: 4/5 - Reviewer: Sean T. - Verified reviewer: Yes - Industry: Entertainment - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I enjoy using Shopify, it does, everything I need it to do, and I trust the service with my small business needs. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Shopify setup is smooth and user friendly. Anyone can start selling practically anything online with just a bit of time. #### Cons Shopify is not cheap, and while the quality of the service is high, your monthly fee plus card fees can really bite into your overall sales profit. --- ### Selling our online language classes. - Overall rating: 4/5 - Reviewer: Blerta K. - Verified reviewer: Yes - Industry: Education Management - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. As a Language Instructor, it is important to reach more students online. I sell our digital study guides with it and maintain course enrollments. It is a very strong engine of e-commerce, however the monthly prices grow rapidly. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros The usability of the site in terms of creating a website is incredible as our non-technical teaching staff have been able to open storefronts to our online language courses and are able to effortlessly take tuition in a variety of payment options. #### Cons The basic subscription and basic premium apps is not a good value to a small tutoring centre and having to use their outsourced call and chat services can be painstakingly slow when something important in the payment gateway breaks down. --- ### The way to go with Ecom - Overall rating: 5/5 - Reviewer: Diana F. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I've been using Shopify since 2016. Built everything myself and the evolution and ease of the platform has been great. #### Cons I guess just making edits myself to the theme would require a bit of work with coding etc but now with Ai it's much easier. --- ### Shopify Has Been Amazing - Overall rating: 5/5 - Reviewer: Kyle C. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with Shopify has been positive. As someone who has little to no code experience, I was able to set up my shop all by myself and configure all the integrations. I've used several other e-commerce platforms and cannot say the same about their ease of use. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Shopify is one of the easiest shop platforms I've used. Setup was very simple and they offer integrations with all of my marketing stack. #### Cons Shopify fees are probably one of my only complaints, although you pay for what you get. The only other "con" I would say is that it seems they are moving away from real-life agents and starting to use AI chatbots for inquiries, which can be frustrating at times. --- ### Shopify performs better than expected - Overall rating: 5/5 - Reviewer: Joseph R. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Shopify has been delightful. It takes some time to get your website looking like an actual store online but as soon as you update your site to include all of your branding and products it runs smoothly. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Shopify is one of the easiest ways to sell items online fast. I live that I'm able to connect my shop to all my social media accounts and sell to my followers with ease. #### Cons The worst part about shopify is the setup process if you do not have all of your documents ready to upload it can be a pain. --- ### Excellent Platform with Steady Growth - Overall rating: 5/5 - Reviewer: Issam Z. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered We’re genuinely excited to keep helping more merchants achieve their goals with tailored solutions that go well beyond the platform’s out-of-the-box capabilities. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros We’ve been building powerful integrations for Shopify merchants. From advanced inventory systems and custom on-site widgets to fully bespoke apps and beyond. The Shopify API is outstanding, and the documentation is clear, thorough, and developer-friendly. #### Cons While a few features are still missing, we’re generally impressed with the steady pace of new development and how quickly the platform continues to evolve. --- ### Track more! - Overall rating: 5/5 - Reviewer: Lucas I. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Shopify allows us to manage one of our affiliate programs as well as view our website sales. It is very easy to navigate and I would recommend it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I primarily use Shopify to connect our affiliate program UpPromote to. It helps streamline the process of connecting with our affiliates and monitoring their progress/referrals. #### Cons I am a very visual person and find it to be somewhat lacking in that department. I do understand that the common Shopify user might not care about visuals as much as I do though. --- ### start selling custom merchandise fast! - Overall rating: 5/5 - Reviewer: Ryan P. - Verified reviewer: Yes - Industry: Design - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, it beats out the competition, hands down. It's great for beginners and the free version is incomparable. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that it's super simple and quick to set up a store that you can easily integrate with merchandise suppliers. #### Cons It has a bit of a learning curve when it comes to picking default views of certain items, and I wish that ordering samples was a bit cheaper. --- ### The best out there for beginners. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: February 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's easy to use as the drag-and-drop editor allows for quick customisation. It's very quick and there are many youtube videos to help. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ability to make e-commerce accessible, efficient, and scalable for businesses of all sizes. i can set up a professional, functional store in a few hours without needing technical expertise or coding knowledge. #### Cons hidden costs from app subscriptions and transaction fees and limited native functionality requiring paid apps for basic features, and a strict 100-variant limit per product... --- ### Honest Review of Shopify - Easy, Efficient and Supportive - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Telecommunications - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Shopify has been very positive! It's so easy to create your own e-commerce in a very short time with pre-built templates and other things! I love the customization that this app provide. I really recommend it! :) #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like of Shopify is how user-friendly it is: the interface is very intuitive. You have a problem? There is the customer support that is going to help you in many topics. I actually used it for my own e-commerce and... I would absolutely use it again and again! #### Cons Nothing. Honestly my experience with Shopify has been very positive. If I had something to mention could be the cost of some apps and plans but... overall GREAT! ## More reviews [Next reviews](https://www.softwareadvice.com/retail/shopify-profile/reviews/?page=2) --- Shopify Reviews, Pros and Cons - 2026 Software Advice