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HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing H...Read more about HubSpot Marketing Hub

4.5 (5861 reviews)

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Wix is a cloud-based landing page solution that helps users create and manage websites. The solution provides multiple templates with video backgrounds, fonts and animation. It allows users to customize the website with their own ...Read more about Wix


Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research...Read more about Semrush

Marketing 360

Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (...Read more about Marketing 360

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Marketo Engage

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilit...Read more about Marketo Engage


Ahrefs is a suite of SEO tools that familiarizes users with the ins and outs of content marketing. It helps users do competitor research to determine high-ranking PPC keywords, backlink approach and more. The provided overview of ...Read more about Ahrefs


Surfer empowers agencies, teams, and marketers like you to conquer SEO and unlock predictable growth. Our user-friendly tools and data-driven insights offer a clear pathway to simpler, smarter SEO. Ditch the hassle, conquer SEO d...Read more about Surfer


Scalenut reduces 90% of time and drives 10x organic traffic by 🛠️automating your entire content lifecycle with AI. Keyword planning, NLP powered topic research, AI writing, content optimization and publishing - all in under one ap...Read more about Scalenut

Moz Pro

Moz Pro offers a suite of SEO tools to help your business to improve rankings, increase traffic, and gain visibility in search results. Keyword research, rank tracking, site audits, and backlink analysis are the main features of t...Read more about Moz Pro

Sitechecker is an all-in-one cloud-based search engine optimization (SEO) platform that assists small to midsize digital marketing agencies with on-page SEO/website SEO auditing, website change monitoring, keyword rank tracking an...Read more about


Frase helps you research, write, and optimize high-quality SEO content in minutes instead of hours. It lets staff members utilize autocomplete options and AI templates to generate blog introductions, FAQs, headings, and more....Read more about Frase

SEO PowerSuite

SEO PowerSuite is an SEO tracking solution that helps businesses of all sizes conduct keyword research, monitor ranking, analyze backlinks and more on a centralized platform. The rank tracker enables employees to generate location...Read more about SEO PowerSuite


AccuRanker is a cloud-based solution that helps marketing agencies handle SEO activities, track keyword ranking and analyze organic reach of websites. It allows administrators to classify data into various segments including keywo...Read more about AccuRanker

SE Ranking

SE Ranking is a robust SEO toolkit that best suits small to mid-sized agencies and in-house teams. It combines unique datasets with advanced features to help SEO pros in building and implementing effective strategies. SE Ranking...Read more about SE Ranking


BrightLocal is a cloud-based local SEO platform designed to help marketing agencies and in-house marketers succeed at local search. The dashboard allows users to view marketing performance and determine the extent of local search...Read more about BrightLocal


Hostinger is a website hosting and virtual private server solution that helps businesses set up websites, schedule data backups, manage domain name system (DNS), set up PHP configuration, and more on a centralized platform. It all...Read more about Hostinger


Ranktracker is a cloud-based SEO management solution that provides businesses with tools to track and analyze the performance of keywords across various search engines. Professionals can conduct an audit of all active webpages, de...Read more about Ranktracker


Screpy is a website monitoring software designed to help businesses analyze web pages and track metrics using AI-enabled tools. The platform enables managers to monitor page speed and receive real-time downtime alerts on a unified...Read more about Screpy


WriterZen is a cloud-based solution that provides businesses with SEO tools to generate and optimize website content on a centralized platform. Professionals can detect plagiarism across content and automatically detect sentiments...Read more about WriterZen

Google Search Console

Google Search Console is a web-based tool designed to help businesses monitor, troubleshoot and maintain website presence in Google Search results. Key features include keyword tracking, localization, mobile keywords, dashboard an...Read more about Google Search Console

Buyers Guide

Last Updated: March 16, 2023

Like a tree falling in the woods, if you create a website, and none of its pages are on the first page of Google's search results, does anyone see it? With more than half of all website vistors arriving through search engines—many of whom don't look past the first or second result—the answer is: "not as much as you'd like."

Search engine optimization (SEO) has become a vital practice for any marketing department that wants potential customers to land on their business's website. While SEO is increasingly important, it's also become more difficult to carry out. Between unexpected search engine algorithm updates and increasing competition for high-value keywords, it is requiring more resources than ever before to do SEO well.

If SEO is an important facet of your company's online marketing strategy, you should consider investing in an SEO platform: software designed to help businesses track, manage and achieve better results with their SEO efforts.

In this guide, we'll go over everything you need to know about SEO platforms to help you choose the right system for your needs.

Here's what we'll cover:

What Are SEO Platforms?

Common SEO Platform Functionality

How Much Do SEO Platforms Cost?

5 Important Questions to Ask SEO Platform Vendors

Additional SEO Platform Resources

What Are SEO Platforms?

SEO platforms are software systems designed to help companies improve the results from their SEO efforts and track the search engine performance of their websites over time.

If you're currently using multiple tools and spreadsheets to monitor search engine rankings, do keyword research or perform SEO audits on your website, an SEO platform can consolidate all of these important functions into one centralized system.


SEO competitor analysis in HubSpot Marketing Hub

SEO platforms can be purchased to stand alone or as a functionality set within a larger, more comprehensive marketing software suite. These suites also provide applications for functions such as content marketing, social media management and more.

Common SEO Platform Functionality

There are a variety of SEO platforms out there, ranging from simple keyword tools for freelance bloggers all the way up to enterprise-level systems for multinational marketing departments. In general though, SEO platforms all tend to have the following five functions:

SEO tracking

Tracks search engine rankings and related traffic metrics for various web pages.

SEO auditing

Analyzes whole websites and individual web pages, recommending areas for SEO improvement.

Keyword research

Recommends relevant keyword targets. Users can search keywords to discover different SEO metrics about them.

Backlink analysis

Monitors overall backlink quality. Performs a scan looking for broken or low-quality backlinks to web pages.


Generates standard or customizable reports for key SEO metrics, which are sent to stakeholders on a regular basis.

Another function that is often requested but is less common than these five is competitor research: tools that allow users to track important SEO metrics for the other businesses in their industry.

Finally, though most systems focus solely on organic SEO, some SEO platforms also have tools to support search engine marketing (SEM) (i.e., paid search). These include: campaign management, bid optimization, ad copy A/B testing, budget tracking and more. If managing the SEO and SEM arms of your marketing department in one system is important to you, there are systems out there that support this. SEMrush is just one example.

How Much Do SEO Platforms Cost?

Most SEO software vendors charge a flat monthly fee ranging from $20 at the low end all the way up to $1,000+ for more robust systems. Oftentimes, you'll find that vendors offer a tiered pricing structure where paying more money per month gets you more functionality, more user seats, more pages you can track, more keywords you can research etc.


Tiered pricing for Moz Pro

Because a lot of systems offer similar functionality at a relatively affordable cost compared to other types of software, these limits on users, keywords, campaigns and otherwise can end up being the most significant factor in your purchase decision. Make sure you choose a system that can not only accommodate your needs today, but can also handle growth in the near future.

5 Important Questions to Ask SEO Platform Vendors

The most important thing to keep in mind when talking to different software vendors is due diligence. Don't skimp on research, and definitely don't be afraid to ask a million questions. Otherwise, you may pay for a system that's not as good a fit as you thought.

With that in mind, here are five important questions you should ask every SEO platform vendor on your shortlist:

  1. How are your proprietary metrics calculated? Make sure you understand all of the components that go into any proprietary SEO scores or rankings that vendors have created for their system.

  2. Does your platform support international search? Some systems only focus on U.S. search engines and metrics, which isn't ideal if you're an international business.

  3. How do you calculate search volume? Also, how up-to-date are the search volume numbers? Often, there's a couple months delay between the search numbers you see in your system and the search numbers that are happening in real time.

  4. How customizable are the reports? Ask stakeholders the types of metrics they want to see (and the format in which they want to see them) ahead of time to ensure that vendors allow for that type of reporting.

  5. What kind of support do you offer? Local support available 24/7 by phone or email is ideal. Also ask if they have SEO experts on staff to help with things like staying on top of search engine algorithm changes.

Additional SEO Platform Resources

Whether you're an SEO pro or a new kid on the content marketing block, it's important to stay on top of trends in this ever-changing field. Here are some additional resources to help you with your SEO needs: