# Best SEO Software - 2026 Reviews & Pricing

> Find the best SEO Platforms Software for your organization. Compare top SEO Platforms Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/marketing/seo-platform-comparison

---

[Home](https://www.softwareadvice.com/)

/

SEO Software

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

# Best SEO Software of 2026

Updated June 24, 2026

On this page

1.  FrontRunners
2.  Popular Comparisons
3.  Buyers Guide
4.  Related Software

Filter products

216 results

### Compare Products

Showing 1 - 25 of 216 products

#### Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    

### Compare Products

Sort by

**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

[HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning softwar...[Read more about HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

**4.5**

([6237 reviews](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/))

**4**

recommendations

Free trial

Free version

Integrations

Integrations

Benchmark Email

Accelo

+202 more

+201 more

+200 more

HubSpot Marketing Hub's Best Rated Features

5.0Search Marketing

See All

HubSpot Marketing Hub's Worst Rated Features

3.0Email Templates

See All

[AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/)

AccuRanker is a cloud-based solution that helps marketing agencies handle SEO activities, track keyword ranking and analyze orga...[Read more about AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/)

**4.9**

([330 reviews](https://www.softwareadvice.com/marketing/accuranker-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Analytics 360

Google Search Console

+1 more

+0 more

+0 more

AccuRanker's Best Rated Features

5.0API

See All

AccuRanker's Worst Rated Features

4.0Performance Metrics

See All

[Screaming Frog SEO Spider](https://www.softwareadvice.com/marketing/screaming-frog-seo-spider-profile/)

Screaming Frog SEO Spider is a website crawling tool designed to help businesses extract onsite data, audit SEO issues and analy...[Read more about Screaming Frog SEO Spider](https://www.softwareadvice.com/marketing/screaming-frog-seo-spider-profile/)

**4.9**

([133 reviews](https://www.softwareadvice.com/marketing/screaming-frog-seo-spider-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Analytics 360

Google Search Console

+1 more

+0 more

+0 more

Screaming Frog SEO Spider's Best Rated Features

5.0Customizable Reports

See All

Screaming Frog SEO Spider's Worst Rated Features

Web Traffic Reporting

See All

[Google Search Console](https://www.softwareadvice.com/marketing/google-search-console-profile/)

Google Search Console is a web-based tool designed to help businesses monitor, troubleshoot and maintain website presence in Goo...[Read more about Google Search Console](https://www.softwareadvice.com/marketing/google-search-console-profile/)

**4.8**

([217 reviews](https://www.softwareadvice.com/marketing/google-search-console-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Analytics 360

+0 more

+0 more

+0 more

Google Search Console's Best Rated Features

5.0Trend Analysis

See All

Google Search Console's Worst Rated Features

4.21Localization Automation

See All

[Ahrefs](https://www.softwareadvice.com/marketing/ahrefs-profile/)

Ahrefs is the AI marketing platform powered by industry-leading data. Ahrefs crawls the web 24/7 to power every marketing task: ...[Read more about Ahrefs](https://www.softwareadvice.com/marketing/ahrefs-profile/)

**4.7**

([584 reviews](https://www.softwareadvice.com/marketing/ahrefs-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Analytics 360

Google Search Console

+1 more

+0 more

+0 more

Ahrefs's Best Rated Features

5.0Content Management

See All

Ahrefs's Worst Rated Features

4.0Web Tracking

See All

[Narrato Workspace](https://www.softwareadvice.com/cms/narrato-workspace-profile/)

Narrato is a platform for content marketing teams for content creation, planning, collaboration & project management platform. ...[Read more about Narrato Workspace](https://www.softwareadvice.com/cms/narrato-workspace-profile/)

**4.9**

([45 reviews](https://www.softwareadvice.com/cms/narrato-workspace-profile/reviews/))

Free trial

Free version

Integrations

Integrations

WordPress

Canva

+1 more

+0 more

+0 more

Narrato Workspace's Best Rated Features

5.0Prioritization

See All

Narrato Workspace's Worst Rated Features

4.50Version Control

See All

[mangools](https://www.softwareadvice.com/marketing/mangools-profile/)

Mangools is a set of easy-to-use search engine optimization (SEO) tools for freelancers, bloggers, affiliate marketers, small to...[Read more about mangools](https://www.softwareadvice.com/marketing/mangools-profile/)

**4.8**

([92 reviews](https://www.softwareadvice.com/marketing/mangools-profile/reviews/))

Free trial

Free version

mangools's Best Rated Features

5.0Localization Automation

See All

mangools's Worst Rated Features

4.0Backlink Monitoring

See All

[Conductor](https://www.softwareadvice.com/product/79224-Conductor/)

Conductor is the only end-to-end, enterprise AEO platform built on the industry’s most complete data engine. The unified platfor...[Read more about Conductor](https://www.softwareadvice.com/product/79224-Conductor/)

**4.7**

([118 reviews](https://www.softwareadvice.com/product/79224-Conductor/reviews/))

Free trial

Free version

Integrations

Integrations

Trello

Yext

+9 more

+8 more

+7 more

Conductor's Best Rated Features

5.0Real-Time Reporting

See All

Conductor's Worst Rated Features

3.50Task Management

See All

[WebCEO](https://www.softwareadvice.com/marketing/webceo-profile/)

WebCEO is a cloud-based platform designed to help companies of all sizes manage their marketing initiatives. WebCEO comprises 24...[Read more about WebCEO](https://www.softwareadvice.com/marketing/webceo-profile/)

**4.8**

([74 reviews](https://www.softwareadvice.com/marketing/webceo-profile/#reviews))

Free trial

Free version

Integrations

Integrations

Google Analytics 360

Google Ads

+6 more

+5 more

+4 more

WebCEO's Best Rated Features

5.0Activity Tracking

See All

WebCEO's Worst Rated Features

4.0Third-Party Integrations

See All

[SE Ranking](https://www.softwareadvice.com/marketing/se-ranking-profile/)

SE Ranking is the search performance platform for marketing teams and agencies that need to understand their full digital ecosys...[Read more about SE Ranking](https://www.softwareadvice.com/marketing/se-ranking-profile/)

**4.7**

([297 reviews](https://www.softwareadvice.com/marketing/se-ranking-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Analytics 360

Zapier

+7 more

+6 more

+5 more

SE Ranking's Best Rated Features

5.0SEO Audit

See All

SE Ranking's Worst Rated Features

3.0Scheduled/Automated Reports

See All

[Morningscore](https://www.softwareadvice.com/marketing/morningscore-profile/)

Morningscore is a gamified SEO solution that helps website owners easily track their keywords and links and run website health s...[Read more about Morningscore](https://www.softwareadvice.com/marketing/morningscore-profile/)

**4.8**

([43 reviews](https://www.softwareadvice.com/marketing/morningscore-profile/reviews/))

Free trial

Free version

Integrations

Integrations

WordPress

Google Search Console

+3 more

+2 more

+1 more

Morningscore 's Best Rated Features

5.0Link Management

See All

Morningscore 's Worst Rated Features

Content Management

See All

[Nightwatch](https://www.softwareadvice.com/local-seo-tools/nightwatch-profile/)

Nightwatch gives small to large businesses a comprehensive SEO monitoring platform, which helps monitor keyword rankings, audit ...[Read more about Nightwatch](https://www.softwareadvice.com/local-seo-tools/nightwatch-profile/)

**4.8**

([39 reviews](https://www.softwareadvice.com/local-seo-tools/nightwatch-profile/#reviews))

Free trial

Free version

Integrations

Integrations

Google Analytics 360

+0 more

+0 more

+0 more

Nightwatch's Best Rated Features

5.0Localization Automation

See All

Nightwatch's Worst Rated Features

4.50Keyword Research Tools

See All

[Wix Studio](https://www.softwareadvice.com/website-optimization/wix-enterprise-profile/)

Wix Studio is a web development platform designed to help agencies and enterprises create digital experiences across various ind...[Read more about Wix Studio](https://www.softwareadvice.com/website-optimization/wix-enterprise-profile/)

**4.8**

([32 reviews](https://www.softwareadvice.com/website-optimization/wix-enterprise-profile/#reviews))

Free trial

Free version

Integrations

Integrations

Google Analytics 360

Instagram

+3 more

+2 more

+1 more

Wix Studio's Best Rated Features

5.0Real-Time Analytics

See All

Wix Studio's Worst Rated Features

Activity Dashboard

See All

[Advanced Web Ranking](https://www.softwareadvice.com/web-analytics/advanced-web-ranking-profile/)

Advanced Web Ranking is a rank tracking and AI visibility platform trusted by 24,000+ companies - from SEO agencies to enterpris...[Read more about Advanced Web Ranking](https://www.softwareadvice.com/web-analytics/advanced-web-ranking-profile/)

**4.8**

([35 reviews](https://www.softwareadvice.com/web-analytics/advanced-web-ranking-profile/reviews/))

Free trial

Free version

Advanced Web Ranking's Best Rated Features

5.0Keyword Tracking

See All

Advanced Web Ranking's Worst Rated Features

Alerts/Notifications

See All

[ProRankTracker.com](https://www.softwareadvice.com/marketing/proranktracker-profile/)

ProRankTracker is an SEO rank tracking solution that helps businesses manage rankings across global and local search engines and...[Read more about ProRankTracker.com](https://www.softwareadvice.com/marketing/proranktracker-profile/)

**4.6**

([122 reviews](https://www.softwareadvice.com/marketing/proranktracker-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

Dropbox Business

+2 more

+1 more

+0 more

ProRankTracker.com's Best Rated Features

5.0Keyword Rank Tracking

See All

ProRankTracker.com's Worst Rated Features

2.0Competitive Analysis

See All

[Netpeak Spider](https://www.softwareadvice.com/marketing/netpeak-spider-profile/)

Netpeak Spider is an on-premise software designed to help SEO analysts, marketing teams and web developers perform search engine...[Read more about Netpeak Spider](https://www.softwareadvice.com/marketing/netpeak-spider-profile/)

**4.7**

([41 reviews](https://www.softwareadvice.com/marketing/netpeak-spider-profile/#reviews))

Free trial

Free version

Integrations

Integrations

Google Drive

Google Analytics 360

+2 more

+1 more

+0 more

Netpeak Spider's Best Rated Features

5.0Content Management

See All

Netpeak Spider's Worst Rated Features

4.50Dashboard

See All

[SeoPoz](https://www.softwareadvice.com/marketing/seopoz-profile/)

SeoPoz is an SEO tracking solution that helps businesses monitor SEO performance, keyword ranking changes and other key performa...[Read more about SeoPoz](https://www.softwareadvice.com/marketing/seopoz-profile/)

**4.8**

([22 reviews](https://www.softwareadvice.com/marketing/seopoz-profile/#reviews))

Free trial

Free version

[97 Display](https://www.softwareadvice.com/medical/leadcore-profile/)

The No. 1 marketing agency in the martial arts field, 97 Display, is now expanding its services for its clients into the fitness...[Read more about 97 Display](https://www.softwareadvice.com/medical/leadcore-profile/)

**4.9**

([16 reviews](https://www.softwareadvice.com/medical/leadcore-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Zapier

WellnessLiving

+1 more

+0 more

+0 more

97 Display's Best Rated Features

5.0Lead Qualification

See All

97 Display's Worst Rated Features

3.0Google Analytics Integration

See All

[CanIRank](https://www.softwareadvice.com/marketing/canirank-profile/)

CanIRank is a marketing software designed to help small businesses and non-profit organizations analyze keyword difficulty and i...[Read more about CanIRank](https://www.softwareadvice.com/marketing/canirank-profile/)

**4.7**

([15 reviews](https://www.softwareadvice.com/marketing/canirank-profile/#reviews))

Free trial

Free version

CanIRank's Best Rated Features

5.0Competitive Analysis

See All

CanIRank's Worst Rated Features

2.0Dashboard

See All

[AuthorityLabs](https://www.softwareadvice.com/marketing/authoritylabs-profile/)

AuthorityLabs is a cloud-based search engine optimization (SEO) platform that helps track and monitor website rankings in search...[Read more about AuthorityLabs](https://www.softwareadvice.com/marketing/authoritylabs-profile/)

**4.8**

([12 reviews](https://www.softwareadvice.com/marketing/authoritylabs-profile/#reviews))

Free trial

Free version

Integrations

Integrations

Google Analytics 360

Google Data Studio

+1 more

+0 more

+0 more

[NexMind](https://www.softwareadvice.com/marketing/nexwriter-profile/)

NexMind serves as an AI-powered content creator and SEO automation center. It produces SEO-enhanced brief and comprehensive cont...[Read more about NexMind](https://www.softwareadvice.com/marketing/nexwriter-profile/)

**4.7**

([12 reviews](https://www.softwareadvice.com/marketing/nexwriter-profile/reviews/))

Free trial

Free version

Integrations

Integrations

WordPress

+0 more

+0 more

+0 more

NexMind's Best Rated Features

5.0Rich Text Editor

See All

NexMind's Worst Rated Features

4.0Text Editing

See All

[Demandwell](https://www.softwareadvice.com/marketing/demandwell-profile/)

SEO is complicated, and Demandwell makes it simple for marketers. Automate your SEO strategy and execution, now in one platform...[Read more about Demandwell](https://www.softwareadvice.com/marketing/demandwell-profile/)

**5.0**

([3 reviews](https://www.softwareadvice.com/marketing/demandwell-profile/#reviews))

Free trial

Free version

Integrations

Integrations

WordPress

Google Search Console

+1 more

+0 more

+0 more

[Verbolia](https://www.softwareadvice.com/marketing/verbolia-profile/)

Verbolia is a search engine optimization (SEO) platform that helps businesses create and manage personalized landing pages. It e...[Read more about Verbolia](https://www.softwareadvice.com/marketing/verbolia-profile/)

**5.0**

([3 reviews](https://www.softwareadvice.com/marketing/verbolia-profile/#reviews))

Free trial

Free version

[RankRanger](https://www.softwareadvice.com/marketing/rank-ranger-profile/)

Rank Ranger is a cloud-based search engine optimization (SEO) platform that helps businesses manage website backlinks, keyword r...[Read more about RankRanger](https://www.softwareadvice.com/marketing/rank-ranger-profile/)

**4.8**

([5 reviews](https://www.softwareadvice.com/marketing/rank-ranger-profile/#reviews))

Free trial

Free version

RankRanger's Best Rated Features

5.0Link Analytics

See All

RankRanger's Worst Rated Features

5.0Link Analytics

See All

[Agency360](https://www.softwareadvice.com/web-analytics/agency360-profile/)

Agency360 is a marketing analytics solution that helps businesses manage leads, advertisements and social media marketing operat...[Read more about Agency360](https://www.softwareadvice.com/web-analytics/agency360-profile/)

**4.7**

([9 reviews](https://www.softwareadvice.com/web-analytics/agency360-profile/#reviews))

Free trial

Free version

Integrations

Integrations

Slack

Salesforce.org Nonprofit Cloud

+7 more

+6 more

+5 more

Agency360's Best Rated Features

5.0Keyword Tracking

See All

Agency360's Worst Rated Features

5.0Data Connectors

See All

1

[2](https://www.softwareadvice.com/marketing/seo-platform-comparison/?page=2)[3](https://www.softwareadvice.com/marketing/seo-platform-comparison/?page=3)[4](https://www.softwareadvice.com/marketing/seo-platform-comparison/?page=4)[5](https://www.softwareadvice.com/marketing/seo-platform-comparison/?page=5)

...

[9](https://www.softwareadvice.com/marketing/seo-platform-comparison/?page=9)

## Popular Comparisons

[

Marketing 360 vs Wix

](https://www.softwareadvice.com/marketing/marketing-360-profile/vs/wix/)[

AccuRanker vs Ahrefs

](https://www.softwareadvice.com/marketing/accuranker-profile/vs/ahrefs/)[

Ranktracker vs Surfer

](https://www.softwareadvice.com/marketing/rank-tracker-profile/vs/surfer/)[

SiteGuru vs Scalenut

](https://www.softwareadvice.com/artificial-intelligence/scalenut-profile/vs/siteguru/)[

Screpy vs Moz Pro

](https://www.softwareadvice.com/marketing/moz-pro-profile/vs/screpy/)[

BrightLocal vs SE Ranking

](https://www.softwareadvice.com/marketing/brightlocal-profile/vs/se-ranking/)

## Your Guide to Top SEO Software, May 2025

Software Advice uses reviews from real software users to highlight the top-rated SEO products in North America.

[Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/)

#### Explore FrontRunners

-   [AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/)
-   [Adaptify](https://www.softwareadvice.com/product/521875-Adaptify/)
-   [Ahrefs](https://www.softwareadvice.com/marketing/ahrefs-profile/)
-   [BrightLocal](https://www.softwareadvice.com/marketing/brightlocal-profile/)
-   [mangools](https://www.softwareadvice.com/marketing/mangools-profile/)
-   [PageOptimizer Pro](https://www.softwareadvice.com/website-optimization/pageoptimizer-pro-profile/)
-   [Ranklytics](https://www.softwareadvice.com/product/522669-Ranklytics/)
-   [Screaming Frog SEO Spider](https://www.softwareadvice.com/marketing/screaming-frog-seo-spider-profile/)
-   [Screpy](https://www.softwareadvice.com/website-optimization/screpy-profile/)
-   [SearchAtlas](https://www.softwareadvice.com/link-management-tools/searchatlas-profile/)
-   [Semji](https://www.softwareadvice.com/product/490063-Semji/)
-   [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/)
-   [SEO PowerSuite](https://www.softwareadvice.com/marketing/seo-powersuite-profile/)
-   [SEOcrawl](https://www.softwareadvice.com/reporting-tools/seocrawl-profile/)
-   [Seodity](https://www.softwareadvice.com/marketing/seodity-profile/)
-   [Similarweb](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/)
-   [Sitechecker.pro](https://www.softwareadvice.com/marketing/sitechecker-profile/)
-   [SiteGuru](https://www.softwareadvice.com/website-monitoring/siteguru-profile/)
-   [Surfer](https://www.softwareadvice.com/marketing/surfer-profile/)
-   [Wincher](https://www.softwareadvice.com/keyword-research-tools/wincher-profile/)

“Usability” includes user ratings for Functionality and Ease of Use.

“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.

Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.

Like a tree falling in the woods, if you create a website, and none of its pages are on the first page of Google's search results, does anyone see it? With [more than half of all website vistors](https://www.searchenginejournal.com/seo-101/seo-statistics/) arriving through search engines—many of whom don't look past the first or second result—the answer is: "not as much as you'd like."

Search engine optimization (SEO) has become a vital practice for any marketing department that wants potential customers to land on their business's website. While SEO is increasingly important, it's also become more difficult to carry out. Between unexpected search engine algorithm updates and increasing competition for high-value keywords, it is requiring more resources than ever before to do SEO well.

**If SEO is an important facet of your company's online marketing strategy, you should consider investing in an SEO platform: software designed to help businesses track, manage and achieve better results with their SEO efforts.**

In this guide, we'll go over everything you need to know about SEO platforms to help you choose the right system for your needs.

Here's what we'll cover:

[What Are SEO Platforms?](#WhatAreSEOPlatforms)

[Common SEO Platform Functionality](#CommonSEOPlatformFunctionality)

[How Much Do SEO Platforms Cost?](#HowMuchDoSEOPlatformsCost)

[5 Important Questions to Ask SEO Platform Vendors](#5ImportantQuestionstoAskSEOPlatformVendors)

[Additional SEO Platform Resources](#AdditionalSEOPlatformResources)

## What Are SEO Platforms?

SEO platforms are software systems designed to help companies improve the results from their SEO efforts and track the search engine performance of their websites over time.

If you're currently using multiple tools and spreadsheets to monitor search engine rankings, do keyword research or perform SEO audits on your website, an SEO platform can consolidate all of these important functions into one centralized system.

_SEO competitor analysis in_ HubSpot Marketing Hub

SEO platforms can be purchased to stand alone or as a functionality set within a larger, more comprehensive [marketing software suite](https://www.softwareadvice.com/category/4630-marketing/). These suites also provide applications for functions such as content marketing, social media management and more.

## Common SEO Platform Functionality

There are a variety of SEO platforms out there, ranging from simple keyword tools for freelance bloggers all the way up to enterprise-level systems for multinational marketing departments. In general though, SEO platforms all tend to have the following five functions:

**SEO tracking**

Tracks search engine rankings and related traffic metrics for various web pages.

**SEO auditing**

Analyzes whole websites and individual web pages, recommending areas for SEO improvement.

**Keyword research**

Recommends relevant keyword targets. Users can search keywords to discover different SEO metrics about them.

**Backlink analysis**

Monitors overall backlink quality. Performs a scan looking for broken or low-quality backlinks to web pages.

**Reporting**

Generates standard or customizable reports for key SEO metrics, which are sent to stakeholders on a regular basis.

Another function that is often requested but is less common than these five is **competitor research**: tools that allow users to track important SEO metrics for the other businesses in their industry.

Finally, though most systems focus solely on organic SEO, some SEO platforms also have tools to support search engine marketing (SEM) (i.e., paid search). These include: campaign management, bid optimization, ad copy A/B testing, budget tracking and more. If managing the SEO and SEM arms of your marketing department in one system is important to you, there are systems out there that support this. [SEMrush](https://www.semrush.com/) is just one example.

## How Much Do SEO Platforms Cost?

Most SEO software vendors charge a flat monthly fee ranging from $20 at the low end all the way up to $1,000+ for more robust systems. Oftentimes, you'll find that vendors offer a tiered pricing structure where paying more money per month gets you more functionality, more user seats, more pages you can track, more keywords you can research etc.

_Tiered pricing for_ [Moz Pro](https://moz.com/products/pro/pricing)

Because a lot of systems offer similar functionality at a relatively affordable cost compared to other types of software, these limits on users, keywords, campaigns and otherwise can end up being the most significant factor in your purchase decision. Make sure you choose a system that can not only accommodate your needs today, but can also handle growth in the near future.

## 5 Important Questions to Ask SEO Platform Vendors

The most important thing to keep in mind when talking to different software vendors is due diligence. Don't skimp on research, and definitely don't be afraid to ask a million questions. Otherwise, you may pay for a system that's not as good a fit as you thought.

With that in mind, here are five important questions you should ask every SEO platform vendor on your shortlist:

1.  **How are your proprietary metrics calculated?** Make sure you understand all of the components that go into any proprietary SEO scores or rankings that vendors have created for their system.
    
2.  **Does your platform support international search?** Some systems only focus on U.S. search engines and metrics, which isn't ideal if you're an international business.
    
3.  **How do you calculate search volume?** Also, how up-to-date are the search volume numbers? Often, there's a couple months delay between the search numbers you see in your system and the search numbers that are happening in real time.
    
4.  **How customizable are the reports?** Ask stakeholders the types of metrics they want to see (and the format in which they want to see them) ahead of time to ensure that vendors allow for that type of reporting.
    
5.  **What kind of support do you offer?** Local support available 24/7 by phone or email is ideal. Also ask if they have SEO experts on staff to help with things like staying on top of search engine algorithm changes.
    

## Additional SEO Platform Resources

Whether you're an SEO pro or a new kid on the content marketing block, it's important to stay on top of trends in this ever-changing field. Here are some additional resources to help you with your SEO needs:

-   **"Content Marketing Tips: Learn From Brands That Are Killing It."** We look at five killer content marketers from around the web to glean best practices for small businesses just getting their SEO start.
    
-   **"5 Dying Marketing Trends to Avoid in 2018 and Beyond."** Having over-optimized content is so last decade. Learn which five marketing trends you need to drop immediately.
    
-   **"**[Inbound vs Outbound Marketing: A Primer for Newbies or Switchers](https://www.softwareadvice.com/resources/inbound-vs-outbound-marketing/)**."** Make sure your outbound game is as good as your inbound one. Learn the difference, and the pros and cons of each, with this beginner's guide.
    

### Related SEO Software

-   [Ad Server Software](https://www.softwareadvice.com/ad-server/)
-   [Advertising Agency Software](https://www.softwareadvice.com/advertising-agency/)
-   [Local SEO Tools Software](https://www.softwareadvice.com/local-seo-tools/)
-   [PPC Software](https://www.softwareadvice.com/marketing/ppc-comparison/)