SEO Platforms

SEO platforms are software systems designed to help companies improve the results from their SEO efforts and track the search engine performance of their websites over time. If you're currently using multiple tools and spreadsheets to monitor search engine rankings, do keyword research or perform SEO audits on your website, an SEO platform can consolidate all of these important functions into one centralized system.

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Showing 1 - 20 of 75 products

HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing H...Read more

4.49 (4546 reviews)

5 recommendations

Wix

Wix is a cloud-based landing page solution that helps users create and manage websites. The solution provides multiple templates with video backgrounds, fonts and animation. It allows users to customize the website with their own ...Read more

Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research...Read more

Marketing 360

Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (...Read more

Ahrefs

Ahrefs is a suite of SEO tools that familiarizes users with the ins and outs of content marketing. It helps users do competitor research to determine high-ranking PPC keywords, backlink approach and more. The provided overview of ...Read more

Moz Pro

Moz Pro is a web-based, all-in-one SEO application that notifies organizations, on a weekly basis, regarding the status and overall health of the organization's website and its content. Keyword search and ranking can be monitored ...Read more

BrightLocal

BrightLocal is a cloud-based marketing solution designed to help businesses of all sizes build local listings across different directories, track local search rankings, and perform site audits. The dashboard allows agencies to v...Read more

Serpstat

Serpstat is a cloud-based search marketing analysis tool suitable for all industries and businesses of all sizes, particularly marketing agencies, e-commerce businesses and pay per click (PPC) campaign managers. Serpstat offers se...Read more

ProRankTracker.com

ProRankTracker is an SEO rank tracking solution that helps businesses manage rankings across global and local search engines and websites, including Google, Yahoo, Bing, YouTube and Amazon. Administrators can set-up role-based use...Read more

SpyFu

Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Key features include SEO performance analysis, API access, keyword rank tracking, SERP analysis and more. Spyfu helps SEO and PPC professionals analy...Read more

Software pricing tips

Read our SEO Platforms Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

SE Ranking

SE Ranking is a cloud-based search engine optimization (SEO) platform that is suitable for midsize marketing and software companies. It offers keyword position tracking, competitor analysis, backlink monitoring, website audits, so...Read more

Squirrly SEO

Squirrly SEO is a search engine optimization plugin for WordPress that assists businesses with rank tracking, keyword research and website analytics operations. It enables organizations to track website visitors and analyze web pa...Read more

Sitechecker.pro

Sitechecker is an all-in-one cloud-based search engine optimization (SEO) platform that assists small to midsize digital marketing agencies with on-page SEO/website SEO auditing, website change monitoring, keyword rank tracking an...Read more

Raven Tools

Raven Tools is a cloud-based SEO tool, white-label marketing report and SEO auditing platform for media companies, agencies, freelancers and in-house marketers. It manages search engine optimization, social media conversations and...Read more

Yext

Yext is a hosted search-as-a-service platform that empowers businesses to build frictionless digital experiences wherever consumers look for answers. At the foundation of our platform is a Knowledge Graph, a brain-like database t...Read more

AgencyAnalytics

AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients with a brandable cloud based reporting platform that lets you monitor and report on all of your clients' ...Read more

RankIQ

RankIQ is a search engine optimization tool designed to help bloggers create optimized content for blog posts. Administrators can identify high traffic keywords with low competition to choose topics for blogs on a unified interfac...Read more

4.91 (97 reviews)

SEO PowerSuite

SEO PowerSuite is an SEO tracking solution that helps businesses of all sizes conduct keyword research, monitor ranking, analyze backlinks and more on a centralized platform. The rank tracker enables employees to generate location...Read more

3.91 (91 reviews)

Google Search Console

Google Search Console is a web-based tool designed to help businesses monitor, troubleshoot and maintain website presence in Google Search results. Key features include keyword tracking, localization, mobile keywords, dashboard an...Read more

4.79 (77 reviews)

Chatmeter

Chatmeter is a local listing and social media management solution that is designed for businesses in several industry verticals, including retail, automotive, healthcare, finance, real estate and hospitality. It allows organizatio...Read more

4.55 (73 reviews)

Popular SEO Platforms Comparisons

Buyers Guide

Last Updated: November 30, 2021

Like a tree falling in the woods, if you create a website, and none of its pages are on the first page of Google's search results, does anyone see it? With more than half of all website vistors arriving through search engines—many of whom don't look past the first or second result—the answer is: "not as much as you'd like."

Search engine optimization (SEO) has become a vital practice for any marketing department that wants potential customers to land on their business's website. While SEO is increasingly important, it's also become more difficult to carry out. Between unexpected search engine algorithm updates and increasing competition for high-value keywords, it is requiring more resources than ever before to do SEO well.

If SEO is an important facet of your company's online marketing strategy, you should consider investing in an SEO platform: software designed to help businesses track, manage and achieve better results with their SEO efforts.

In this guide, we'll go over everything you need to know about SEO platforms to help you choose the right system for your needs.

Here's what we'll cover:

What Are SEO Platforms?
Common SEO Platform Functionality
How Much Do SEO Platforms Cost?
5 Important Questions to Ask SEO Platform Vendors
Additional SEO Platform Resources

What Are SEO Platforms?

SEO platforms are software systems designed to help companies improve the results from their SEO efforts and track the search engine performance of their websites over time.

If you're currently using multiple tools and spreadsheets to monitor search engine rankings, do keyword research or perform SEO audits on your website, an SEO platform can consolidate all of these important functions into one centralized system.

Competitor analysis in the SEO platform of HubSpot Marketing Hub

SEO competitor analysis in HubSpot Marketing Hub

SEO platforms can be purchased to stand alone or as a functionality set within a larger, more comprehensive marketing software suite. These suites also provide applications for functions such as content marketing, social media management and more.

 

Common SEO Platform Functionality

There are a variety of SEO platforms out there, ranging from simple keyword tools for freelance bloggers all the way up to enterprise-level systems for multinational marketing departments. In general though, SEO platforms all tend to have the following five functions:

SEO tracking Tracks search engine rankings and related traffic metrics for various web pages.
SEO auditing Analyzes whole websites and individual web pages, recommending areas for SEO improvement.
Keyword research Recommends relevant keyword targets. Users can search keywords to discover different SEO metrics about them.
Backlink analysis Monitors overall backlink quality. Performs a scan looking for broken or low-quality backlinks to web pages.
Reporting Generates standard or customizable reports for key SEO metrics, which are sent to stakeholders on a regular basis.

Another function that is often requested but is less common than these five is competitor research: tools that allow users to track important SEO metrics for the other businesses in their industry.

Finally, though most systems focus solely on organic SEO, some SEO platforms also have tools to support search engine marketing (SEM) (i.e., paid search). These include: campaign management, bid optimization, ad copy A/B testing, budget tracking and more. If managing the SEO and SEM arms of your marketing department in one system is important to you, there are systems out there that support this. SEMrush is just one example.

How Much Do SEO Platforms Cost?

Most SEO software vendors charge a flat monthly fee ranging from $20 at the low end all the way up to $1,000+ for more robust systems. Oftentimes, you'll find that vendors offer a tiered pricing structure where paying more money per month gets you more functionality, more user seats, more pages you can track, more keywords you can research etc.

Tiered pricing for Moz Pro

Tiered pricing for Moz Pro

Because a lot of systems offer similar functionality at a relatively affordable cost compared to other types of software, these limits on users, keywords, campaigns and otherwise can end up being the most significant factor in your purchase decision. Make sure you choose a system that can not only accommodate your needs today, but can also handle growth in the near future.

5 Important Questions to Ask SEO Platform Vendors

The most important thing to keep in mind when talking to different software vendors is due diligence. Don't skimp on research, and definitely don't be afraid to ask a million questions. Otherwise, you may pay for a system that's not as good a fit as you thought.

With that in mind, here are five important questions you should ask every SEO platform vendor on your shortlist:

  1. How are your proprietary metrics calculated? Make sure you understand all of the components that go into any proprietary SEO scores or rankings that vendors have created for their system.
  2.   
  3. Does your platform support international search? Some systems only focus on U.S. search engines and metrics, which isn't ideal if you're an international business.
  4.   
  5. How do you calculate search volume? Also, how up-to-date are the search volume numbers? Often, there's a couple months delay between the search numbers you see in your system and the search numbers that are happening in real time.
  6.   
  7. How customizable are the reports? Ask stakeholders the types of metrics they want to see (and the format in which they want to see them) ahead of time to ensure that vendors allow for that type of reporting.
  8.   
  9. What kind of support do you offer? Local support available 24/7 by phone or email is ideal. Also ask if they have SEO experts on staff to help with things like staying on top of search engine algorithm changes.

Additional SEO Platform Resources

Whether you're an SEO pro or a new kid on the content marketing block, it's important to stay on top of trends in this ever-changing field. Here are some additional resources to help you with your SEO needs: