--- title: "Best SEO Software - 2026 Reviews & Pricing" description: "Find the best SEO Platforms Software for your organization. Compare top SEO Platforms Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/marketing/seo-platform-comparison/" page_type: "subcategory" language: "en" --- [Home](https://www.softwareadvice.com/) / SEO Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best SEO Software of 2026 Updated October 22, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 299 results ### Compare Products Showing 1 - 25 of 299 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### [HubSpot Marketing Hub](/product/119437-HubSpot-Marketing/) - Overall rating: 4.5/5 - Reviews: 6,261 - Starting price: $15.00/month - Best for: Campaign Tracking - Free trial: Available - Free demo: Not available #### Overview HubSpot Marketing Hub helps marketing teams build demand and turn more of it into pipeline. Your campaigns, content, and automation work from the same customer data as the rest of [Read more](/product/119437-HubSpot-Marketing/) ##### What users love - Centralized marketing management platform - User-friendly and intuitive interface - Responsive support and resources ##### To take in mind - Steep and complex pricing tiers - Costly for small businesses - Limited template customization options #### Features ##### Best rated features - Search Marketing: 5/5 - Google Analytics Integration: 5/5 - Email Tracking: 5/5 - Audit Management: 4.8/5 ##### Worst rated features - Email Templates: 3/5 - Personalization: 3.5/5 - Drag & Drop: 3.8/5 - WYSIWYG Editor: 3.8/5 [See all features](/product/119437-HubSpot-Marketing/#key-features) #### Pricing ##### Marketing Hub Starter - Price: $15.00/month - Essential marketing, sales, service, content, and data management software ##### Marketing Hub Professional - Price: $890.00/month - For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to ##### Marketing Hub Enterprise - Price: $3,600.00/month - For marketing organizations seeking power, flexibility, and governance to orchestrate data-driven [See full pricing details](/product/119437-HubSpot-Marketing/#pricing-and-plans) --- ### [AccuRanker](/marketing/accuranker-profile/) - Overall rating: 4.9/5 - Reviews: 330 - Starting price: $109.00/month - Best for: Keyword Tracking - Free trial: Available - Free demo: Not available #### Overview AccuRanker is a cloud-based solution that helps marketing agencies handle SEO activities, track keyword ranking and analyze organic reach of websites. It allows administrators to [Read more](/marketing/accuranker-profile/) #### Features ##### Best rated features - API: 5/5 - Monitoring: 5/5 - Keyword Tracking: 5.0/5 - Keyword Rank Tracking: 5.0/5 ##### Worst rated features - Performance Metrics: 4/5 [See all features](/marketing/accuranker-profile/#key-features) #### Pricing ##### For 1,000 Keywords - Price: $109.00/month - AccuRanker's pricing scales according to the number of keywords you need to track. For 1,000 ##### For 10,000 Keywords - Price: $579.00/month - AccuRanker's pricing scales according to the number of keywords you need to track. For 10,000 ##### For 50,000 Keywords - Price: $1,929.00/month - AccuRanker's pricing scales according to the number of keywords you need to track. For 50,000 [See full pricing details](/marketing/accuranker-profile/#pricing-and-plans) --- ### [Screaming Frog SEO Spider](/marketing/screaming-frog-seo-spider-profile/) - Overall rating: 4.9/5 - Reviews: 134 - Starting price: $259.00/year - Best for: SEO Management - Free trial: Not available - Free demo: Not available #### Overview Screaming Frog SEO Spider is a website crawling tool designed to help businesses extract onsite data, audit SEO issues and analyze results in real-time. Features include duplicate [Read more](/marketing/screaming-frog-seo-spider-profile/) #### Features ##### Best rated features - Customizable Reports: 5/5 - Campaign Management: 5/5 - ROI Tracking: 5/5 - SEO Management: 4.8/5 ##### Worst rated features - Keyword Research Tools: 3.8/5 - Keyword Tracking: 3.8/5 [See all features](/marketing/screaming-frog-seo-spider-profile/#key-features) --- ### [Google Search Console](/marketing/google-search-console-profile/) - Overall rating: 4.8/5 - Reviews: 219 - Best for: Small businesses - Free trial: Not available - Free demo: Not available #### Overview Google Search Console is a web-based tool designed to help businesses monitor, troubleshoot and maintain website presence in Google Search results. Key features include keyword [Read more](/marketing/google-search-console-profile/) #### Features ##### Best rated features - Trend Analysis: 5/5 - Activity Dashboard: 4.9/5 - Performance Metrics: 4.7/5 - Engagement Tracking: 4.7/5 [See all features](/marketing/google-search-console-profile/#key-features) --- ### [AgencyAnalytics](/web-analytics/agency-analytics-profile/) - Overall rating: 4.8/5 - Reviews: 116 - Starting price: $20.00/month - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients with a brandable cloud based reporting platform that [Read more](/web-analytics/agency-analytics-profile/) #### Features ##### Best rated features - Ad hoc Reporting: 5/5 - Data Connectors: 5/5 - Reporting/Analytics: 5/5 - Social Media Integration: 5/5 ##### Worst rated features - Conversion Tracking: 3/5 - Time on Site Tracking: 3/5 - Keyword Research Tools: 3/5 [See all features](/web-analytics/agency-analytics-profile/#key-features) #### Pricing ##### Core - Price: $20.00/month - One rate. Every feature. Only pay for the clients you actually have. - Unlimited data sources - ##### Enterprise - Price: Custom - Pricing available upon request - Managing a large-scale enterprise with 25+ clients? Contact us to build a custom plan with volume [See full pricing details](/web-analytics/agency-analytics-profile/#pricing-and-plans) --- ### [Ahrefs](/marketing/ahrefs-profile/) - Overall rating: 4.7/5 - Reviews: 585 - Starting price: $0.00 - Best for: Backlink Monitoring - Free trial: Available - Free demo: Not available #### Overview Ahrefs is the AI marketing platform powered by industry-leading data. Ahrefs crawls the web 24/7 to power every marketing task: competitive research, content marketing, AI [Read more](/marketing/ahrefs-profile/) ##### What users love - Comprehensive SEO management toolkit - In-depth backlink analysis features - Reliable and detailed data insights ##### To take in mind - Expensive plans and pricing structure - Limited or no free trial access #### Features ##### Best rated features - Content Management: 5/5 - Backlink Monitoring: 4.9/5 - Reporting/Analytics: 4.8/5 - Dashboard: 4.7/5 ##### Worst rated features - Campaign Management: 4/5 - Conversion Tracking: 4/5 - Web Tracking: 4/5 [See all features](/marketing/ahrefs-profile/#key-features) #### Pricing ##### Ahrefs Free - Price: $0.00 - Free (but limited) lifetime access to six core tools. ##### Starter - Price: $29.00one time - Get extended access to Site Explorer, Site Audit, Keywords Explorer, and more tools to grow your ##### Lite - Price: $129.00/month - Essential data for small businesses and personal projects. Includes unlimited project, 5 limited [See full pricing details](/marketing/ahrefs-profile/#pricing-and-plans) --- ### [Narrato Workspace](/cms/narrato-workspace-profile/) - Overall rating: 4.9/5 - Reviews: 45 - Starting price: $8.00/month - Free trial: Available - Free demo: Not available #### Overview Narrato is a platform for content marketing teams for content creation, planning, collaboration & project management platform. Narrato helps content creators and teams boost [Read more](/cms/narrato-workspace-profile/) #### Features ##### Best rated features - Prioritization: 5/5 - Kanban Board: 5/5 - Gantt/Timeline View: 5/5 - Resource Management: 5/5 [See all features](/cms/narrato-workspace-profile/#key-features) #### Pricing ##### Basic - Price: $8.00/month [See full pricing details](/cms/narrato-workspace-profile/#pricing-and-plans) --- ### [Conductor](/product/79224-Conductor/) - Overall rating: 4.7/5 - Reviews: 118 - Best for: Customer support - Free trial: Available - Free demo: Not available #### Overview Conductor is the only end-to-end, enterprise AEO platform built on the industry’s most complete data engine. The unified platform provides unparalleled AEO & SEO intelligence, [Read more](/product/79224-Conductor/) #### Features ##### Best rated features - Real-Time Reporting: 5/5 - Issue Management: 5/5 - Website Analytics: 5/5 - Website Management: 5/5 ##### Worst rated features - Task Management: 3.5/5 - Backlink Monitoring: 4/5 - Mobile Keywords: 4/5 - Activity Dashboard: 4/5 [See all features](/product/79224-Conductor/#key-features) #### Pricing ##### Basic - Price: Custom - Pricing available upon request [See full pricing details](/product/79224-Conductor/#pricing-and-plans) --- ### [SE Ranking](/marketing/se-ranking-profile/) - Overall rating: 4.7/5 - Reviews: 298 - Starting price: $103.20/month - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview SE Ranking is the search performance platform for marketing teams and agencies that need to understand their full digital ecosystem — not just their keyword rankings. As AI search, [Read more](/marketing/se-ranking-profile/) #### Features ##### Best rated features - SEO Audit: 5/5 - Web Traffic Reporting: 5/5 - Customizable Reports: 5/5 - For PPC Campaigns: 5/5 ##### Worst rated features - Scheduled/Automated Reports: 3/5 - Social Media Monitoring: 3/5 - Campaign Management: 3.7/5 - Engagement Tracking: 4/5 [See all features](/marketing/se-ranking-profile/#key-features) #### Pricing ##### Core - Price: $103.20/month - SEO + GEO for marketing teams with repeatable delivery ##### Growth - Price: $223.20/month - Automation and collaboration for multi-client SEO + GEO ##### Enterprise - Price: Custom - Pricing available upon request - Custom SEO & GEO platform for large teams and complex tasks [See full pricing details](/marketing/se-ranking-profile/#pricing-and-plans) --- ### [mangools](/marketing/mangools-profile/) - Overall rating: 4.8/5 - Reviews: 92 - Starting price: $29.90/month - Free trial: Available - Free demo: Not available #### Overview Mangools is a set of easy-to-use search engine optimization (SEO) tools for freelancers, bloggers, affiliate marketers, small to medium enterprises, SEO and marketing agencies. Key [Read more](/marketing/mangools-profile/) #### Features ##### Best rated features - Activity Dashboard: 5/5 - Localization Automation: 5/5 - Data Import/Export: 5/5 - Keyword Tracking: 5/5 ##### Worst rated features - Backlink Monitoring: 4/5 [See all features](/marketing/mangools-profile/#key-features) #### Pricing ##### Basic - Price: $29.90/month - The plans include a 48 hour money back guarantee. ##### Premium - Price: $44.90/month - This plan also offers a 48 hour money back guarantee. ##### Agency - Price: $89.90/month - The plans include a 48 hour money back guarantee. [See full pricing details](/marketing/mangools-profile/#pricing-and-plans) --- ### [WebCEO](/marketing/webceo-profile/) - Overall rating: 4.8/5 - Reviews: 75 - Starting price: $36.00/month - Free trial: Available - Free demo: Not available #### Overview WebCEO is a cloud-based platform designed to help companies of all sizes manage their marketing initiatives. WebCEO comprises 24 online SEO tools and offers modules for search [Read more](/marketing/webceo-profile/) #### Features ##### Best rated features - Activity Tracking: 5/5 - Multi-Channel Data Collection: 5/5 - Multi-Channel Attribution: 5/5 - Activity Dashboard: 5/5 ##### Worst rated features - Third-Party Integrations: 4/5 - API: 4/5 - Collaboration Tools: 4/5 [See all features](/marketing/webceo-profile/#key-features) #### Pricing ##### Solo - Price: $36.00/month - Payment Frequency: Quarterly. Annual subscription is available for $32 per month. ##### Startup - Price: $119.00/month - Payment Frequency: Per Month. Annual subscription is available for $99 per month. ##### Agency Unlimited - Price: $99.00/month - Pricing Model: Tiered. $99 + active project and scanning fees. The Agency Unlimited plan comes with [See full pricing details](/marketing/webceo-profile/#pricing-and-plans) --- ### [Morningscore ](/marketing/morningscore-profile/) - Overall rating: 4.8/5 - Reviews: 43 - Starting price: $69.00/month - Free trial: Available - Free demo: Not available #### Overview Morningscore is a gamified SEO solution that helps website owners easily track their keywords and links and run website health scans to identify what needs fixing. The tool helps [Read more](/marketing/morningscore-profile/) #### Features ##### Best rated features - Link Management: 5/5 - Dashboard: 5/5 - SEO Management: 4.8/5 - Keyword Rank Tracking: 4.8/5 ##### Worst rated features - Campaign Management: 3/5 - Alerts/Notifications: 4/5 - Competitive Analysis: 4/5 [See all features](/marketing/morningscore-profile/#key-features) #### Pricing ##### Lite - Price: $69.00/month - This plan is available for 2 users and offers 3 websites, 100 tracked keywords, 100 AI credits, and ##### Business - Price: $99.00/month - This plan is available for 4 users and offers 10 websites, 500 keywords, 1000 AI credits, and 100 ##### Pro - Price: $159.00/month - This plan is available for 10 users and offers 30 websites, 2000 keywords, 5000 AI credits, and 500 [See full pricing details](/marketing/morningscore-profile/#pricing-and-plans) --- ### [Nightwatch](/local-seo-tools/nightwatch-profile/) - Overall rating: 4.8/5 - Reviews: 39 - Starting price: $32.00/month - Free trial: Available - Free demo: Not available #### Overview Nightwatch gives small to large businesses a comprehensive SEO monitoring platform, which helps monitor keyword rankings, audit website, reports on competitor backlinks and social [Read more](/local-seo-tools/nightwatch-profile/) #### Features ##### Best rated features - Localization Automation: 5/5 - Reporting/Analytics: 5/5 - Google Analytics Integration: 5/5 - Audit Management: 5/5 [See all features](/local-seo-tools/nightwatch-profile/#key-features) #### Pricing ##### Starter - Price: $32.00/month - The plan is billed annually and offers a 14-day free trial. ##### Optimizer - Price: $79.00/month - The plan is billed annually and offers a 14-day free trial. ##### Agency - Price: $295.00/month - The plan is billed annually and offers a 14-day free trial. [See full pricing details](/local-seo-tools/nightwatch-profile/#pricing-and-plans) --- ### [Advanced Web Ranking](/web-analytics/advanced-web-ranking-profile/) - Overall rating: 4.8/5 - Reviews: 35 - Starting price: $139.00/month - Free trial: Available - Free demo: Not available #### Overview Advanced Web Ranking is a rank tracking and AI visibility platform trusted by 24,000+ companies - from SEO agencies to enterprise in-house teams. AWR tracks keyword positions [Read more](/web-analytics/advanced-web-ranking-profile/) #### Features ##### Best rated features - Keyword Tracking: 5/5 - Keyword Rank Tracking: 4.9/5 - Mobile Keywords: 4.9/5 - Competitive Analysis: 4.6/5 [See all features](/web-analytics/advanced-web-ranking-profile/#key-features) #### Pricing ##### Pro - Price: $139.00/month ##### Agency - Price: $279.00/month ##### Enterprise - Price: $699.00/month [See full pricing details](/web-analytics/advanced-web-ranking-profile/#pricing-and-plans) --- ### [ProRankTracker.com](/marketing/proranktracker-profile/) - Overall rating: 4.6/5 - Reviews: 122 - Starting price: $99.00/month - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview ProRankTracker is an SEO rank tracking solution that helps businesses manage rankings across global and local search engines and websites, including Google, Yahoo, Bing, YouTube [Read more](/marketing/proranktracker-profile/) #### Features ##### Best rated features - Keyword Rank Tracking: 5/5 - Mobile Keywords: 5/5 - Keyword Research Tools: 3/5 - Dashboard: 3/5 ##### Worst rated features - Competitive Analysis: 2/5 - Dashboard: 3/5 - Keyword Research Tools: 3/5 [See all features](/marketing/proranktracker-profile/#key-features) #### Pricing ##### Starter - Price: $99.00/month - Designed for smaller tracking requirements and individual use. 1,000 Terms (or 500 AI prompts, or ##### Pro - Price: $149.00/month - Designed for growing tracking needs and professional use. 2,000 Terms (or 1,000 AI prompts, or any ##### Agency - Price: $199.00/month - Built for agencies and teams managing multiple clients and larger tracking volumes. 3,000–20,000+ [See full pricing details](/marketing/proranktracker-profile/#pricing-and-plans) --- ### [Netpeak Spider](/marketing/netpeak-spider-profile/) - Overall rating: 4.7/5 - Reviews: 41 - Starting price: $7.00/month - Free trial: Available - Free demo: Not available #### Overview Netpeak Spider is an on-premise software designed to help SEO analysts, marketing teams and web developers perform search engine optimization (SEO) audits and extract data from [Read more](/marketing/netpeak-spider-profile/) #### Features ##### Best rated features - Content Management: 5/5 - Google Analytics Integration: 5/5 - Audit Management: 4.9/5 - Link Management: 4.9/5 [See all features](/marketing/netpeak-spider-profile/#key-features) #### Pricing ##### Starter - Price: $7.00/month - The starter plan includes 200k scanned URLs. ##### Advanced - Price: $12.00/month - The Advanced plan includes unlimited scanned URLs. ##### Pro Bundle - Price: $22.00/month - The Pro Bundle plan includes unlimited scanned URLs. [See full pricing details](/marketing/netpeak-spider-profile/#pricing-and-plans) --- ### [Semrush](/marketing/semrush-profile/) - Overall rating: 4.6/5 - Reviews: 2,330 - Starting price: $139.95/month - Best for: Enterprise businesses - Free trial: Available - Free demo: Not available #### Overview Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for [Read more](/marketing/semrush-profile/) ##### What users love - Comprehensive SEO management suite - Robust competitor intelligence tools - Wide-ranging feature set ##### To take in mind - Expensive and fragmented pricing - Data accuracy and limitations - Complex and cluttered navigation #### Features ##### Best rated features - SEO Audit: 5/5 - Visualization: 5/5 - Website Management: 5/5 - Customer Engagement: 5/5 ##### Worst rated features - Geotargeting: 3/5 - Editorial Calendar: 3.6/5 [See all features](/marketing/semrush-profile/#key-features) #### Pricing ##### Pro - Price: $139.95/month - Add-ons available for extra cost ##### Guru - Price: $249.95/month - Add-ons available for extra cost ##### Business - Price: $499.95/month - Add-ons available for extra cost [See full pricing details](/marketing/semrush-profile/#pricing-and-plans) --- ### [Wix Studio](/website-optimization/wix-enterprise-profile/) - Overall rating: 4.7/5 - Reviews: 34 - Starting price: $19.00/month - Free trial: Not available - Free demo: Not available #### Overview Wix Studio is a web development platform designed to help agencies and enterprises create digital experiences across various industries. The platform offers scalable solutions, [Read more](/website-optimization/wix-enterprise-profile/) #### Features ##### Best rated features - Content Library: 5/5 - Real-Time Analytics: 5/5 - Engagement Tracking: 5/5 - Workflow Management: 5/5 ##### Worst rated features - Real Time Editing: 2/5 - Digital Asset Management: 3/5 [See all features](/website-optimization/wix-enterprise-profile/#key-features) --- ### [SeoPoz](/marketing/seopoz-profile/) - Overall rating: 4.8/5 - Reviews: 22 - Starting price: $0.00 - Free trial: Available - Free demo: Not available #### Overview SeoPoz is an SEO tracking solution that helps businesses monitor SEO performance, keyword ranking changes and other key performance indexes (KPI). Supervisors can automatically [Read more](/marketing/seopoz-profile/) #### Pricing ##### Free - Price: $0.00 - Free plan ##### Standard - Price: $9.00/month - Free trial is available. ##### Premium - Price: $19.00/month - Free trial is available. [See full pricing details](/marketing/seopoz-profile/#pricing-and-plans) --- ### [97 Display](/medical/leadcore-profile/) - Overall rating: 4.9/5 - Reviews: 16 - Starting price: $0.00/month - Free trial: Not available - Free demo: Not available #### Overview The No. 1 marketing agency in the martial arts field, 97 Display, is now expanding its services for its clients into the fitness realm Originally founded in 2011, 97 Display is [Read more](/medical/leadcore-profile/) #### Features ##### Best rated features - Lead Qualification: 5/5 - Interaction Tracking: 5/5 - Keyword Rank Tracking: 5/5 - Social Media Integration: 5/5 ##### Worst rated features - Google Analytics Integration: 3/5 - Lead Generation: 3/5 - Multi-Location: 4/5 - SEO Management: 4/5 [See all features](/medical/leadcore-profile/#key-features) --- ### [DataForSEO ](/marketing/dataforseo-profile/) - Overall rating: 4.8/5 - Reviews: 15 - Starting price: $50.00one time - Free trial: Available - Free demo: Not available #### Overview DataForSEO is designed for digital marketers, SEOs, software developers, and anyone who needs reliable, scalable data to optimize marketing strategies. It enables users to build [Read more](/marketing/dataforseo-profile/) #### Features ##### Best rated features - Competitive Analysis: 5/5 - Backlink Monitoring: 5/5 - SEO Management: 5/5 - Mobile Keywords: 5/5 [See all features](/marketing/dataforseo-profile/#key-features) #### Pricing ##### Pay-as-you-go - Price: $50.00one time - Pay-as-you-go [See full pricing details](/marketing/dataforseo-profile/#pricing-and-plans) --- ### [CanIRank](/marketing/canirank-profile/) - Overall rating: 4.7/5 - Reviews: 15 - Starting price: $49.00/month - Free trial: Available - Free demo: Not available #### Overview CanIRank is a marketing software designed to help small businesses and non-profit organizations analyze keyword difficulty and identify link building opportunities to enhance page [Read more](/marketing/canirank-profile/) #### Features ##### Best rated features - Competitive Analysis: 5/5 - SEO Management: 5/5 - Audit Management: 5/5 - Keyword Research Tools: 4/5 ##### Worst rated features - Dashboard: 2/5 - Mobile Keywords: 3/5 - Keyword Rank Tracking: 3/5 - Keyword Tracking: 3/5 [See all features](/marketing/canirank-profile/#key-features) #### Pricing ##### Basic - Price: $49.00/month [See full pricing details](/marketing/canirank-profile/#pricing-and-plans) --- ### [AuthorityLabs](/marketing/authoritylabs-profile/) - Overall rating: 4.8/5 - Reviews: 12 - Starting price: $49.00/month - Free trial: Available - Free demo: Not available #### Overview AuthorityLabs is a cloud-based search engine optimization (SEO) platform that helps track and monitor website rankings in search engines. Primarily catering small to midsize [Read more](/marketing/authoritylabs-profile/) #### Pricing ##### Basic - Price: $49.00/month [See full pricing details](/marketing/authoritylabs-profile/#pricing-and-plans) --- ### [NexMind](/marketing/nexwriter-profile/) - Overall rating: 4.7/5 - Reviews: 12 - Starting price: $35.00/month - Free trial: Not available - Free demo: Not available #### Overview NexMind is a cloud-based SEO and content generation platform serving individuals, small teams, startups, and mid-sized businesses across industries such as marketing, e-commerce, [Read more](/marketing/nexwriter-profile/) #### Features ##### Best rated features - Rich Text Editor: 5/5 - Natural Language Processing: 5/5 [See all features](/marketing/nexwriter-profile/#key-features) --- ### [Demandwell](/marketing/demandwell-profile/) - Overall rating: 5/5 - Reviews: 3 - Free trial: Not available - Free demo: Not available #### Overview SEO is complicated, and Demandwell makes it simple for marketers. Automate your SEO strategy and execution, now in one platform powered by AI. Demandwell takes the guesswork out [Read more](/marketing/demandwell-profile/) --- 1 [2](https://www.softwareadvice.com/marketing/seo-platform-comparison/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/marketing/seo-platform-comparison/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/marketing/seo-platform-comparison/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/marketing/seo-platform-comparison/?__ai_markdown=true&page=5) ... [12](https://www.softwareadvice.com/marketing/seo-platform-comparison/?__ai_markdown=true&page=12) ## Popular Comparisons [ Marketing 360 vs Wix ](https://www.softwareadvice.com/marketing/marketing-360-profile/vs/wix/)[ AccuRanker vs Semrush ](https://www.softwareadvice.com/marketing/accuranker-profile/vs/semrush/)[ HubSpot Marketing Hub vs Marketo Engage ](https://www.softwareadvice.com/compare/21522-marketo/vs/119437-HubSpot-Marketing/)[ Screpy vs Ahrefs ](https://www.softwareadvice.com/marketing/ahrefs-profile/vs/screpy/)[ Ranktracker vs Positive Surfer ](https://www.softwareadvice.com/marketing/rank-tracker-profile/vs/surfer/)[ SiteGuru vs SEO PowerSuite ](https://www.softwareadvice.com/marketing/seo-powersuite-profile/vs/siteguru/)[ SE Ranking vs Moz Pro ](https://www.softwareadvice.com/marketing/moz-pro-profile/vs/se-ranking/) ## Your Guide to Top SEO Software, May 2025 Software Advice uses reviews from real software users to highlight the top-rated SEO products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/) - [Adaptify](https://www.softwareadvice.com/product/521875-Adaptify/) - [Ahrefs](https://www.softwareadvice.com/marketing/ahrefs-profile/) - [BrightLocal](https://www.softwareadvice.com/marketing/brightlocal-profile/) - [mangools](https://www.softwareadvice.com/marketing/mangools-profile/) - [PageOptimizer Pro](https://www.softwareadvice.com/website-optimization/pageoptimizer-pro-profile/) - [Ranklytics](https://www.softwareadvice.com/product/522669-Ranklytics/) - [Screaming Frog SEO Spider](https://www.softwareadvice.com/marketing/screaming-frog-seo-spider-profile/) - [Screpy](https://www.softwareadvice.com/website-optimization/screpy-profile/) - [SearchAtlas](https://www.softwareadvice.com/link-management-tools/searchatlas-profile/) - [Semji](https://www.softwareadvice.com/product/490063-Semji/) - [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) - [SEO PowerSuite](https://www.softwareadvice.com/marketing/seo-powersuite-profile/) - [SEOcrawl](https://www.softwareadvice.com/reporting-tools/seocrawl-profile/) - [Seodity](https://www.softwareadvice.com/marketing/seodity-profile/) - [Similarweb](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/) - [Sitechecker.pro](https://www.softwareadvice.com/marketing/sitechecker-profile/) - [SiteGuru](https://www.softwareadvice.com/website-monitoring/siteguru-profile/) - [Surfer](https://www.softwareadvice.com/marketing/surfer-profile/) - [Wincher](https://www.softwareadvice.com/keyword-research-tools/wincher-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. Like a tree falling in the woods, if you create a website, and none of its pages are on the first page of Google's search results, does anyone see it? With [more than half of all website vistors](https://www.searchenginejournal.com/seo-101/seo-statistics/) arriving through search engines—many of whom don't look past the first or second result—the answer is: "not as much as you'd like." Search engine optimization (SEO) has become a vital practice for any marketing department that wants potential customers to land on their business's website. While SEO is increasingly important, it's also become more difficult to carry out. Between unexpected search engine algorithm updates and increasing competition for high-value keywords, it is requiring more resources than ever before to do SEO well. **If SEO is an important facet of your company's online marketing strategy, you should consider investing in an SEO platform: software designed to help businesses track, manage and achieve better results with their SEO efforts.** In this guide, we'll go over everything you need to know about SEO platforms to help you choose the right system for your needs. Here's what we'll cover: [What Are SEO Platforms?](#WhatAreSEOPlatforms) [Common SEO Platform Functionality](#CommonSEOPlatformFunctionality) [How Much Do SEO Platforms Cost?](#HowMuchDoSEOPlatformsCost) [5 Important Questions to Ask SEO Platform Vendors](#5ImportantQuestionstoAskSEOPlatformVendors) [Additional SEO Platform Resources](#AdditionalSEOPlatformResources) ## What Are SEO Platforms? SEO platforms are software systems designed to help companies improve the results from their SEO efforts and track the search engine performance of their websites over time. If you're currently using multiple tools and spreadsheets to monitor search engine rankings, do keyword research or perform SEO audits on your website, an SEO platform can consolidate all of these important functions into one centralized system. _SEO competitor analysis in_ HubSpot Marketing Hub SEO platforms can be purchased to stand alone or as a functionality set within a larger, more comprehensive [marketing software suite](https://www.softwareadvice.com/category/4630-marketing/). These suites also provide applications for functions such as content marketing, social media management and more. ## Common SEO Platform Functionality There are a variety of SEO platforms out there, ranging from simple keyword tools for freelance bloggers all the way up to enterprise-level systems for multinational marketing departments. In general though, SEO platforms all tend to have the following five functions: | Feature | Description | | --- | --- | | SEO tracking | Tracks search engine rankings and related traffic metrics for various web pages. | | SEO auditing | Analyzes whole websites and individual web pages, recommending areas for SEO improvement. | | Keyword research | Recommends relevant keyword targets. Users can search keywords to discover different SEO metrics about them. | | Backlink analysis | Monitors overall backlink quality. Performs a scan looking for broken or low-quality backlinks to web pages. | | Reporting | Generates standard or customizable reports for key SEO metrics, which are sent to stakeholders on a regular basis. | --- Another function that is often requested but is less common than these five is **competitor research**: tools that allow users to track important SEO metrics for the other businesses in their industry. Finally, though most systems focus solely on organic SEO, some SEO platforms also have tools to support search engine marketing (SEM) (i.e., paid search). These include: campaign management, bid optimization, ad copy A/B testing, budget tracking and more. If managing the SEO and SEM arms of your marketing department in one system is important to you, there are systems out there that support this. [SEMrush](https://www.semrush.com/) is just one example. ## How Much Do SEO Platforms Cost? Most SEO software vendors charge a flat monthly fee ranging from $20 at the low end all the way up to $1,000+ for more robust systems. Oftentimes, you'll find that vendors offer a tiered pricing structure where paying more money per month gets you more functionality, more user seats, more pages you can track, more keywords you can research etc. _Tiered pricing for_ [Moz Pro](https://moz.com/products/pro/pricing) Because a lot of systems offer similar functionality at a relatively affordable cost compared to other types of software, these limits on users, keywords, campaigns and otherwise can end up being the most significant factor in your purchase decision. Make sure you choose a system that can not only accommodate your needs today, but can also handle growth in the near future. ## 5 Important Questions to Ask SEO Platform Vendors The most important thing to keep in mind when talking to different software vendors is due diligence. Don't skimp on research, and definitely don't be afraid to ask a million questions. Otherwise, you may pay for a system that's not as good a fit as you thought. With that in mind, here are five important questions you should ask every SEO platform vendor on your shortlist: 1. **How are your proprietary metrics calculated?** Make sure you understand all of the components that go into any proprietary SEO scores or rankings that vendors have created for their system. 2. **Does your platform support international search?** Some systems only focus on U.S. search engines and metrics, which isn't ideal if you're an international business. 3. **How do you calculate search volume?** Also, how up-to-date are the search volume numbers? Often, there's a couple months delay between the search numbers you see in your system and the search numbers that are happening in real time. 4. **How customizable are the reports?** Ask stakeholders the types of metrics they want to see (and the format in which they want to see them) ahead of time to ensure that vendors allow for that type of reporting. 5. **What kind of support do you offer?** Local support available 24/7 by phone or email is ideal. Also ask if they have SEO experts on staff to help with things like staying on top of search engine algorithm changes. ## Additional SEO Platform Resources Whether you're an SEO pro or a new kid on the content marketing block, it's important to stay on top of trends in this ever-changing field. Here are some additional resources to help you with your SEO needs: - **"Content Marketing Tips: Learn From Brands That Are Killing It."** We look at five killer content marketers from around the web to glean best practices for small businesses just getting their SEO start. - **"5 Dying Marketing Trends to Avoid in 2018 and Beyond."** Having over-optimized content is so last decade. Learn which five marketing trends you need to drop immediately. - **"**[Inbound vs Outbound Marketing: A Primer for Newbies or Switchers](https://www.softwareadvice.com/resources/inbound-vs-outbound-marketing/)**."** Make sure your outbound game is as good as your inbound one. Learn the difference, and the pros and cons of each, with this beginner's guide. ### Related SEO Software - [Ad Server Software](https://www.softwareadvice.com/ad-server/) - [Advertising Agency Software](https://www.softwareadvice.com/advertising-agency/) - [Local SEO Tools Software](https://www.softwareadvice.com/local-seo-tools/) - [PPC Software](https://www.softwareadvice.com/marketing/ppc-comparison/)