--- title: "Best SEO Software - 2026 Reviews & Pricing" description: "Find the best SEO Platforms Software for your organization. Compare top SEO Platforms Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/marketing/seo-platform-comparison/" page_type: "subcategory" language: "en" --- [Home](https://www.softwareadvice.com/) / SEO Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best SEO Software of 2026 Updated July 31, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 232 results ### Compare Products Showing 1 - 25 of 232 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### Product: HubSpot Marketing Hub [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.51 [(6246)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Best for:Campaign Tracking ### Pricing availability Free trial: Available Free version: Available Software Advice Summary HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing Hub helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze prove your true marketing ROI. Marketing Hub is built to serve B2B and B2C customers in a variety of segments, including software, technology, accounting, construction, retail, real estate and more. Marketing Hub offers a variety of solutions to attract more visitors, convert more leads, close more deals and ultimately delight more customers. With integrated blogging, and content creation tools you can create more of the content your prospects crave and make it impossible for them to miss it with SEO optimization built-in. Next, convert more leads with landing pages that take minutes to build and launch and add a form, CTA, or live chat with ease. Nurture leads with world-class marketing automation and turn happy leads into delighted customers. HubSpot is comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, and gives companies the tools they need to Grow Better.... [Read more](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) ### What users love - Centralized marketing management platform - User-friendly and intuitive design - Responsive support and resources ### To take in mind - Steep and complex pricing tiers - Costly for small businesses - Limited template customization options ### Best rated features: Google Analytics Integration 5.0 Email Tracking 5.0 Search Marketing 5.0 Responsive Web Design 4.8 ### Worst rated features: Email Templates 3.0 Personalization 3.5 Drag & Drop 3.8 WYSIWYG Editor 3.8 [See all features](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/#key-features) ### Marketing Hub Starter $15.00/month Essential marketing, sales, service, content, and data management software ### Marketing Hub Professional $890.00/month For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to build a scalable demand engine (Includes 3 seats)... [Read more](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/#pricing-and-plans) ### Marketing Hub Enterprise $3,600.00/month For marketing organizations seeking power, flexibility, and governance to orchestrate data-driven customer journeys at scale and accelerate revenue growth (Includes 5 seats)... [Read more](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/#pricing-and-plans) ### Product: AgencyAnalytics [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) 4.83 [(115)](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/reviews/) Best for:Value for money ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients with a brandable cloud based reporting platform that lets you monitor and report on all of your clients' marketing campaigns in one place. View insights from all your client's marketing channels in one app. Stop wasting time switching from account to account. Streamline your campaign monitoring in a single, intuitive interface. AgencyAnalytics integrates with over 75 of the apps and services marketing freelancers and agencies use every day. Connect the top SEO tools, PPC platforms, social media, email marketing services, call tracking providers, review management and ecommerce platforms to give your clients In just minutes, users can easily schedule, create and personalize automated reports on all marketing campaigns and create live SEO, PPC, social, email, review and call tracking dashboards that clients love. AgencyAnalytics’ key features include automated reporting, white label dashboard management, client and staff access, data source connection, rank tracking, and SEO audits. It provides custom marketing dashboards to visually represent data through bar charts, line graphs, pie charts, tables and statistic widgets. Additionally, AgencyAnalytics offers SEO tools for tracking rank, backlinks, site audits and competition analysis. AgencyAnalytics is available on a month-by-month basis for freelancers, teams, agencies and enterprises.... [Read more](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) ### Best rated features: Ad hoc Reporting 5.0 Data Connectors 5.0 Reporting/Analytics 5.0 Social Media Integration 5.0 ### Worst rated features: Conversion Tracking 3.0 Time on Site Tracking 3.0 Keyword Research Tools 3.0 [See all features](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/#key-features) ### Freelancer $79.00/month For individuals looking for basic reporting to track client performance and share results. ### Agency $229.00/month For agency teams looking to scale reporting and improve client experience. ### Agency Pro $439.00/month For strategic agencies looking for data-driven insights to improve client results. [See full pricing details](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/#pricing-and-plans) ### Product: AccuRanker [AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/) 4.85 [(330)](https://www.softwareadvice.com/marketing/accuranker-profile/reviews/) Best for:Keyword Tracking ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary AccuRanker is a cloud-based solution that helps marketing agencies handle SEO activities, track keyword ranking and analyze organic reach of websites. It allows administrators to classify data into various segments including keywords, tags, landing pages or custom views and share them with team members for detailed analysis. It enables SEO professionals to receive real-time updates on keyword ranking, analyze landing pages and monitor search engine results on a unified platform. It offers a share of voice (SoV) module, which lets stakeholders gain an overview of business performance in the organic search market. Additionally, AccuRanker stores historic data, which helps managers review historical changes in keyword rankings. AccuRanker comes with an application programming interface (API), which facilitates integration with several third-party platforms, such as Google Analytics, Databox, Adobe Analytics, Google Data Studio, and more. Pricing is available on monthly and annual subscriptions and support is extended via online measures.... [Read more](https://www.softwareadvice.com/marketing/accuranker-profile/) ### Best rated features: API 5.0 Monitoring 5.0 Keyword Tracking 5.0 Keyword Rank Tracking 5.0 ### Worst rated features: Performance Metrics 4.0 [See all features](https://www.softwareadvice.com/marketing/accuranker-profile/#key-features) ### For 1,000 Keywords $109.00/month AccuRanker's pricing scales according to the number of keywords you need to track. For 1,000 keywords, AccuRanker costs $109/month.... [Read more](https://www.softwareadvice.com/marketing/accuranker-profile/#pricing-and-plans) ### For 10,000 Keywords $579.00/month AccuRanker's pricing scales according to the number of keywords you need to track. For 10,000 keywords, AccuRanker costs $579/month.... [Read more](https://www.softwareadvice.com/marketing/accuranker-profile/#pricing-and-plans) ### For 50,000 Keywords $1,929.00/month AccuRanker's pricing scales according to the number of keywords you need to track. For 50,000 keywords, AccuRanker costs $1929/month.... [Read more](https://www.softwareadvice.com/marketing/accuranker-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/marketing/accuranker-profile/#pricing-and-plans) ### Product: Screaming Frog SEO Spider [Screaming Frog SEO Spider](https://www.softwareadvice.com/marketing/screaming-frog-seo-spider-profile/) 4.87 [(134)](https://www.softwareadvice.com/marketing/screaming-frog-seo-spider-profile/reviews/) Best for:SEO Management ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Screaming Frog SEO Spider is a website crawling tool designed to help businesses extract onsite data, audit SEO issues and analyze results in real-time. Features include duplicate page detection, site visualization, crawl scheduling, forms-based authentication, XML sitemap generation and reporting. The tool enables SEO professionals to crawl small or large websites, track broken links and server errors and export the source URLs to developers for correction. Digital marketers can analyze page title and meta descriptions, discover temporary and permanent redirects and detect blocked URLs through tag directives. It also allows users to scrape data from HTML of web pages using CSS Path, XPath or regular expressions (regex). Screaming Frog SEO Spider integrates with various third-party platforms such as Google Analytics, Google Seach Console, PageSpeed and Link Metrics. It is available for free and on annual subscriptions and provides support via phone, email and documentation.... [Read more](https://www.softwareadvice.com/marketing/screaming-frog-seo-spider-profile/) ### Best rated features: Customizable Reports 5.0 Campaign Management 5.0 ROI Tracking 5.0 SEO Management 4.8 ### Worst rated features: Keyword Research Tools 3.8 Keyword Tracking 3.8 [See all features](https://www.softwareadvice.com/marketing/screaming-frog-seo-spider-profile/#key-features) ### Product: Google Search Console [Google Search Console](https://www.softwareadvice.com/marketing/google-search-console-profile/) 4.78 [(219)](https://www.softwareadvice.com/marketing/google-search-console-profile/reviews/) Best for:Small businesses ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Google Search Console is a web-based tool designed to help businesses monitor, troubleshoot and maintain website presence in Google Search results. Key features include keyword tracking, localization, mobile keywords, dashboard and Google Analytics integration. Teams using Search Console can analyze sites' clicks, impressions and position on Google Search and gain insight into which queries brings users to their websites. The platform allows marketers to submit individual URLs and sitemaps for crawling and receive email alerts when Google identifies issues on their websites. Additionally, web developers can use the application to monitor and resolve common issues and streamline the creation of markup or codes for websites. Search Console enables site administrators to identify and fix site load issues, server errors and security errors like malware and hacking. The URL inspection tool assists businesses with gaining visibility into index, crawl and serving information about webpages, directly from Google index. Google Search Console is available for free and support is extended via documentation, video tutorials and help forum.... [Read more](https://www.softwareadvice.com/marketing/google-search-console-profile/) ### Best rated features: Trend Analysis 5.0 Activity Dashboard 4.9 Performance Metrics 4.7 Visual Analytics 4.6 [See all features](https://www.softwareadvice.com/marketing/google-search-console-profile/#key-features) ### Product: Ahrefs [Ahrefs](https://www.softwareadvice.com/marketing/ahrefs-profile/) 4.71 [(585)](https://www.softwareadvice.com/marketing/ahrefs-profile/reviews/) Best for:Backlink Monitoring ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Ahrefs is the AI marketing platform powered by industry-leading data. Ahrefs crawls the web 24/7 to power every marketing task: competitive research, content marketing, AI visibility, local SEO, PPC, and social media. From search rankings to AI answers, Ahrefs gives you the tools and data to grow your brand’s traffic, visibility, and revenue.... [Read more](https://www.softwareadvice.com/marketing/ahrefs-profile/) ### What users love - Comprehensive SEO management toolkit - In-depth backlink analysis features - Reliable and detailed data insights ### To take in mind - Expensive plans and limited tiers - Limited or no free trial access ### Best rated features: Content Management 5.0 Backlink Monitoring 4.9 Reporting/Analytics 4.8 Dashboard 4.7 ### Worst rated features: Campaign Management 4.0 Conversion Tracking 4.0 Web Tracking 4.0 [See all features](https://www.softwareadvice.com/marketing/ahrefs-profile/#key-features) ### Ahrefs Free $0.00 Free (but limited) lifetime access to six core tools. ### Starter $29.00one time Get extended access to Site Explorer, Site Audit, Keywords Explorer, and more tools to grow your organic traffic. Includes 500 credits (credit-usage applies).... [Read more](https://www.softwareadvice.com/marketing/ahrefs-profile/#pricing-and-plans) ### Lite $129.00/month Essential data for small businesses and personal projects. Includes unlimited project, 5 limited projects, 6 months of historical data, 5 AI custom prompts, and 1000 credits (credit-usage applies).... [Read more](https://www.softwareadvice.com/marketing/ahrefs-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/marketing/ahrefs-profile/#pricing-and-plans) ### Product: Narrato Workspace [Narrato Workspace](https://www.softwareadvice.com/cms/narrato-workspace-profile/) 4.93 [(45)](https://www.softwareadvice.com/cms/narrato-workspace-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Narrato is a platform for content marketing teams for content creation, planning, collaboration & project management platform. Narrato helps content creators and teams boost productivity, enhance process visibility and create high quality, optimized content that drives engagement and ranks on search engines. Key features of the platform: - Content project management including tasks assignment, tracking and management Content Calendars, Boards for planning and Folders for organizing work - Advanced content editor with AI writing assistant, readability, grammar and plagiarism checks, SEO content briefs and keyword optimization support - In-app messaging to communicate with teams - Publishing support - APIs for Integration - Workflow automation - Content ideation tools - Freelancer management including payment reporting Other features: Style Guides and Brand Assets Repository, Free Image Search, Multi-Language Support, Integration with Canva, Custom Reports and more.... [Read more](https://www.softwareadvice.com/cms/narrato-workspace-profile/) ### Best rated features: Prioritization 5.0 Kanban Board 5.0 Gantt/Timeline View 5.0 Resource Management 5.0 [See all features](https://www.softwareadvice.com/cms/narrato-workspace-profile/#key-features) ### Basic $8.00/month [See full pricing details](https://www.softwareadvice.com/cms/narrato-workspace-profile/#pricing-and-plans) ### Product: Conductor [Conductor](https://www.softwareadvice.com/product/79224-Conductor/) 4.74 [(118)](https://www.softwareadvice.com/product/79224-Conductor/reviews/) Best for:Customer support ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Conductor is the only end-to-end, enterprise AEO platform built on the industry’s most complete data engine. The unified platform provides unparalleled AEO & SEO intelligence, scaled AI content generation, and real-time website monitoring. From tracking visibility in LLMs to technical health and content optimization, Conductor’s platform empowers teams to increase authority and visibility in AI and traditional search and accelerate digital growth. Conductor was named a Leader in the 2025 Forrester Wave—achieving the highest scores possible in AI-integrated SEO—and was SoftwareReviews’ Gold Medalist in the 2024 Search Engine Optimization Data Quadrant for the fourth consecutive year. Customers include global enterprise brands such as SAP, e.l.f Cosmetics, FedEx, and Mastercard.... [Read more](https://www.softwareadvice.com/product/79224-Conductor/) ### Best rated features: Real-Time Reporting 5.0 Issue Management 5.0 Website Analytics 5.0 Website Management 5.0 ### Worst rated features: Task Management 3.5 Backlink Monitoring 4.0 Mobile Keywords 4.0 Activity Dashboard 4.0 [See all features](https://www.softwareadvice.com/product/79224-Conductor/#key-features) ### Basic Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/product/79224-Conductor/#pricing-and-plans) ### Product: mangools [mangools](https://www.softwareadvice.com/marketing/mangools-profile/) 4.75 [(92)](https://www.softwareadvice.com/marketing/mangools-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Mangools is a set of easy-to-use search engine optimization (SEO) tools for freelancers, bloggers, affiliate marketers, small to medium enterprises, SEO and marketing agencies. Key features include keyword research, competitor analysis, SERP analysis, rank tracking, backlink analysis and a Chrome/Firefox browser extension, which helps extract the key data from all tools. Ease of use is where Mangools excels as tools try to provide features and data in a way, which even SEO newbies would understand. Support is extended via email, live chat and other online measures.... [Read more](https://www.softwareadvice.com/marketing/mangools-profile/) ### Best rated features: Localization Automation 5.0 Keyword Tracking 5.0 SEO Audit 5.0 Activity Dashboard 5.0 ### Worst rated features: Backlink Monitoring 4.0 [See all features](https://www.softwareadvice.com/marketing/mangools-profile/#key-features) ### Basic $29.90/month The plans include a 48 hour money back guarantee. ### Premium $44.90/month This plan also offers a 48 hour money back guarantee. ### Agency $89.90/month The plans include a 48 hour money back guarantee. [See full pricing details](https://www.softwareadvice.com/marketing/mangools-profile/#pricing-and-plans) ### Product: SE Ranking [SE Ranking](https://www.softwareadvice.com/marketing/se-ranking-profile/) 4.71 [(297)](https://www.softwareadvice.com/marketing/se-ranking-profile/reviews/) Best for:Ease of use ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary SE Ranking is the search performance platform for marketing teams and agencies that need to understand their full digital ecosystem — not just their keyword rankings. As AI search, brand visibility, and social performance become increasingly interconnected, working from siloed data is no longer sufficient. SE Ranking brings together the layered data your team needs to correlate performance across search, AI visibility, and traffic — and to communicate what those correlations mean to the clients and executives asking hard questions about ROI. A complete SEO foundation — and the intelligence layer beyond it Your core workflow is covered: keyword and competitive research, technical site audits, on-page optimization, backlink analysis and monitoring, content creation and optimization, local SEO, and position tracking. But these are the foundation, not the ceiling. What makes them meaningful is how they connect to your AI search visibility, traffic behavior, and competitive landscape — giving you the data to make decisions and defend strategies, not just compile reports. The underlying datasets and algorithms are continuously refined so what you are working from reflects the real state of search, not a lagging estimate. AI search visibility that connects to business impact The AI Search Toolkit tracks your brand and domain visibility across Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity — with daily tracking, competitor benchmarking, and trend monitoring built in. GA4 integration adds traffic context to how you read those signals, so you can start drawing correlations between your LLM presence and the audience behavior that stakeholders care about. Built for AI-integrated workflows and data at scale Your search data is built to operate inside the AI systems modern marketing teams run. API access feeds your custom reporting pipelines and BI environment. MCP (Model Context Protocol) support puts your live keyword, competitor, backlink, and AI visibility data directly inside AI assistants like ChatGPT, Claude, and Gemini — at scale, without manual steps between. As your data infrastructure grows more sophisticated, your search intelligence grows with it. The operational infrastructure to scale White Label reporting, automated report delivery, and collaborative project management give your team a structured way to manage multiple clients and campaigns without adding operational overhead. The Agency Pack extends this with comprehensive client reporting, a lead generation widget, and additional client seats — so your capacity to take on work grows without a proportional increase in overhead. SE Ranking is built for SEO leads, digital marketing directors, and agency teams who need cross-channel clarity, stakeholder-ready reporting, and a platform that evolves alongside an increasingly complex search landscape.... [Read more](https://www.softwareadvice.com/marketing/se-ranking-profile/) ### Best rated features: SEO Audit 5.0 Web Traffic Reporting 5.0 Customizable Reports 5.0 For PPC Campaigns 5.0 ### Worst rated features: Scheduled/Automated Reports 3.0 Social Media Monitoring 3.0 Campaign Management 3.7 Engagement Tracking 4.0 [See all features](https://www.softwareadvice.com/marketing/se-ranking-profile/#key-features) ### Core $103.20/month SEO + GEO for marketing teams with repeatable delivery ### Growth $223.20/month Automation and collaboration for multi-client SEO + GEO ### Enterprise Custom Pricing available upon request Custom SEO & GEO platform for large teams and complex tasks [See full pricing details](https://www.softwareadvice.com/marketing/se-ranking-profile/#pricing-and-plans) ### Product: WebCEO [WebCEO](https://www.softwareadvice.com/marketing/webceo-profile/) 4.77 [(75)](https://www.softwareadvice.com/marketing/webceo-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary WebCEO is a cloud-based platform designed to help companies of all sizes manage their marketing initiatives. WebCEO comprises 24 online SEO tools and offers modules for search engine optimization (SEO), keyword research, SEO audits, landing page optimization, rank tracking, backlink quality checks, internal link building, social media analytics, content submission, competition analysis, and more. WebCEO’s site audit modules help users identify new keywords, pull suggestions from Google Search Console and track keywords from competing sites. Users can track their site’s page authority and generate SEO audit reports. Backlink tools identify unnatural backlinks, analyze anchor text diversity and monitor various directories, blogs, and more. An automatic client report mailing tool and email alerts notify users to changes in website status. Social engagement modules help users manage campaigns on sites such as Facebook, LinkedIn, Pinterest, and more. Modules for rank tracking, competitor metrics, and Google search analytics are also available, and WebCEO is offered in various languages.... [Read more](https://www.softwareadvice.com/marketing/webceo-profile/) ### Best rated features: Activity Tracking 5.0 Multi-Channel Data Collection 5.0 Multi-Channel Attribution 5.0 Activity Dashboard 5.0 ### Worst rated features: Third-Party Integrations 4.0 API 4.0 Collaboration Tools 4.0 [See all features](https://www.softwareadvice.com/marketing/webceo-profile/#key-features) ### Solo $36.00/month Payment Frequency: Quarterly. Annual subscription is available for $32 per month. ### Startup $119.00/month Payment Frequency: Per Month. Annual subscription is available for $99 per month. ### Agency Unlimited $99.00/month Pricing Model: Tiered. $99 + active project and scanning fees. The Agency Unlimited plan comes with unlimited projects, teammates, and keywords. With annual billing, the plan is also available for $83 + project and scan fees billed monthly.... [Read more](https://www.softwareadvice.com/marketing/webceo-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/marketing/webceo-profile/#pricing-and-plans) ### Product: Morningscore [Morningscore](https://www.softwareadvice.com/marketing/morningscore-profile/) 4.81 [(43)](https://www.softwareadvice.com/marketing/morningscore-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Morningscore is a gamified SEO solution that helps website owners easily track their keywords and links and run website health scans to identify what needs fixing. The tool helps SEO managers make sense of SEO regardless of their level of expertise and experience, and it also allows supervisors to create tasks, track progress and estimate campaign costs.... [Read more](https://www.softwareadvice.com/marketing/morningscore-profile/) ### Best rated features: Link Management 5.0 Dashboard 5.0 SEO Management 4.8 Keyword Rank Tracking 4.8 ### Worst rated features: Campaign Management 3.0 Alerts/Notifications 4.0 Competitive Analysis 4.0 [See all features](https://www.softwareadvice.com/marketing/morningscore-profile/#key-features) ### Lite $69.00/month This plan is available for 2 users and offers 3 websites, 100 tracked keywords, 100 AI credits, and 10 tracked prompts.... [Read more](https://www.softwareadvice.com/marketing/morningscore-profile/#pricing-and-plans) ### Business $99.00/month This plan is available for 4 users and offers 10 websites, 500 keywords, 1000 AI credits, and 100 tracked prompts.... [Read more](https://www.softwareadvice.com/marketing/morningscore-profile/#pricing-and-plans) ### Pro $159.00/month This plan is available for 10 users and offers 30 websites, 2000 keywords, 5000 AI credits, and 500 tracked prompts.... [Read more](https://www.softwareadvice.com/marketing/morningscore-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/marketing/morningscore-profile/#pricing-and-plans) ### Product: Nightwatch [Nightwatch](https://www.softwareadvice.com/local-seo-tools/nightwatch-profile/) 4.82 [(39)](https://www.softwareadvice.com/local-seo-tools/nightwatch-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Nightwatch gives small to large businesses a comprehensive SEO monitoring platform, which helps monitor keyword rankings, audit website, reports on competitor backlinks and social media, and more. It provides accurate tracking of local, national and international rankings, along with monitoring dashboards to ensure clients can track their rank status. The application enables agencies to monitor SERP changes automatically and deliver customized white-label reports. Nightwatch Web Analytics helps track rankings on Google, Bing, YouTube, DuckDuckGo, and the Google Map Pack. It also logs all of the raw data behind each SERP change so that it's easy to analyse later whether manually or through parsing tools. Nightwatch offers integration with the third-party platform Google Analytics. It is available on both monthly and annual subscriptions and support is extended via documentation.... [Read more](https://www.softwareadvice.com/local-seo-tools/nightwatch-profile/) ### Best rated features: Localization Automation 5.0 Reporting/Analytics 5.0 Google Analytics Integration 5.0 Audit Management 5.0 [See all features](https://www.softwareadvice.com/local-seo-tools/nightwatch-profile/#key-features) ### Starter $32.00/month The plan is billed annually and offers a 14-day free trial. ### Optimizer $79.00/month The plan is billed annually and offers a 14-day free trial. ### Agency $295.00/month The plan is billed annually and offers a 14-day free trial. [See full pricing details](https://www.softwareadvice.com/local-seo-tools/nightwatch-profile/#pricing-and-plans) ### Product: Advanced Web Ranking [Advanced Web Ranking](https://www.softwareadvice.com/web-analytics/advanced-web-ranking-profile/) 4.80 [(35)](https://www.softwareadvice.com/web-analytics/advanced-web-ranking-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Advanced Web Ranking is a rank tracking and AI visibility platform trusted by 24,000+ companies - from SEO agencies to enterprise in-house teams. AWR tracks keyword positions across 4,000+ search engines and monitors brand visibility in AI-powered search results - including Google AI Overviews, ChatGPT, Gemini, Perplexity, and Claude - across 170+ countries. All plans include unlimited projects, unlimited users, white-label reporting, and automated report delivery. A 7-day free trial is available with no credit card required.... [Read more](https://www.softwareadvice.com/web-analytics/advanced-web-ranking-profile/) ### Best rated features: Keyword Tracking 5.0 Keyword Rank Tracking 4.9 Mobile Keywords 4.9 Competitive Analysis 4.6 [See all features](https://www.softwareadvice.com/web-analytics/advanced-web-ranking-profile/#key-features) ### Pro $139.00/month ### Agency $279.00/month ### Enterprise $699.00/month [See full pricing details](https://www.softwareadvice.com/web-analytics/advanced-web-ranking-profile/#pricing-and-plans) ### Product: ProRankTracker.com [ProRankTracker.com](https://www.softwareadvice.com/marketing/proranktracker-profile/) 4.65 [(122)](https://www.softwareadvice.com/marketing/proranktracker-profile/reviews/) Best for:Ease of use ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary ProRankTracker is an SEO rank tracking solution that helps businesses manage rankings across global and local search engines and websites, including Google, Yahoo, Bing, YouTube and Amazon. Administrators can set-up role-based user permissions and configure the platform in multiple languages, including English, Spanish, French, German and Italian. ProRankTracker enables staff members to identify high-ranking keywords, receive estimated search volume data and find additional keyword ideas based on website content. The historical ranking functionality lets data analysts view competitor rankings over specific time periods. Additionally, managers can generate ranking, progress, comparison and benchmarking reports in multiple file formats, including PDF, XLSX and CSV. ProRankTracker comes with an application programming interface (API), which lets businesses integrate the system with several third-party solutions. It also provides iOS and Android mobile applications, which lets employees manage activities remotely. The application is available on monthly and annual subscriptions and support is extended via video tutorials, email, documentation and live chat.... [Read more](https://www.softwareadvice.com/marketing/proranktracker-profile/) ### Best rated features: Keyword Rank Tracking 5.0 Mobile Keywords 5.0 Keyword Research Tools 3.0 Dashboard 3.0 ### Worst rated features: Competitive Analysis 2.0 Dashboard 3.0 Keyword Research Tools 3.0 [See all features](https://www.softwareadvice.com/marketing/proranktracker-profile/#key-features) ### Starter $99.00/month Designed for smaller tracking requirements and individual use. 1,000 Terms (or 500 AI prompts, or any mix)... [Read more](https://www.softwareadvice.com/marketing/proranktracker-profile/#pricing-and-plans) ### Pro $149.00/month Designed for growing tracking needs and professional use. 2,000 Terms (or 1,000 AI prompts, or any mix)... [Read more](https://www.softwareadvice.com/marketing/proranktracker-profile/#pricing-and-plans) ### Agency $199.00/month Built for agencies and teams managing multiple clients and larger tracking volumes. 3,000–20,000+ Terms (or 1,500–10,000+ AI prompts, or any mix)... [Read more](https://www.softwareadvice.com/marketing/proranktracker-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/marketing/proranktracker-profile/#pricing-and-plans) ### Product: Semrush [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) 4.63 [(2325)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) Best for:Enterprise businesses ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 800 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 21 billion keywords - Over 10 million users who have tried Semrush... [Read more](https://www.softwareadvice.com/marketing/semrush-profile/) ### What users love - Comprehensive SEO management suite - In-depth competitor intelligence tools - Extensive feature-rich platform ### To take in mind - Expensive and fragmented pricing - Data accuracy and accessibility issues - Complex and cluttered navigation ### Best rated features: SEO Audit 5.0 Visualization 5.0 Website Management 5.0 Customer Engagement 5.0 ### Worst rated features: Geotargeting 3.0 Editorial Calendar 3.6 Collaboration Tools 3.7 [See all features](https://www.softwareadvice.com/marketing/semrush-profile/#key-features) ### Pro $139.95/month Add-ons available for extra cost ### Guru $249.95/month Add-ons available for extra cost ### Business $499.95/month Add-ons available for extra cost [See full pricing details](https://www.softwareadvice.com/marketing/semrush-profile/#pricing-and-plans) ### Product: Netpeak Spider [Netpeak Spider](https://www.softwareadvice.com/marketing/netpeak-spider-profile/) 4.73 [(41)](https://www.softwareadvice.com/marketing/netpeak-spider-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Netpeak Spider is an on-premise software designed to help SEO analysts, marketing teams and web developers perform search engine optimization (SEO) audits and extract data from websites. Using the SEO crawler, professionals can locate broken links and search for duplicate content across web pages, titles, texts and meta description tags. Sales teams can use Netpeak Spider to import data from Google Analytics, Search Console or Yandex.Metrica and utilize the built-in website scraper to extract markups, hreflang tags and other relevant information such as emails or phone numbers from websites. With the administrative dashboard, managers can generate site audit reports in PDF format and customize them by adding logos, contact details and recommendations for clients. Netpeak Spider enables businesses to quickly determine page sources and create sitemaps using HTML, TXT and XML validator. Pricing is available on monthly or annual subscriptions and support is extended via email, phone and other online measures.... [Read more](https://www.softwareadvice.com/marketing/netpeak-spider-profile/) ### Best rated features: Content Management 5.0 Google Analytics Integration 5.0 Audit Management 4.9 Link Management 4.9 [See all features](https://www.softwareadvice.com/marketing/netpeak-spider-profile/#key-features) ### Starter $7.00/month The starter plan includes 200k scanned URLs. ### Advanced $12.00/month The Advanced plan includes unlimited scanned URLs. ### Pro Bundle $22.00/month The Pro Bundle plan includes unlimited scanned URLs. [See full pricing details](https://www.softwareadvice.com/marketing/netpeak-spider-profile/#pricing-and-plans) ### Product: Wix Studio [Wix Studio](https://www.softwareadvice.com/website-optimization/wix-enterprise-profile/) 4.71 [(34)](https://www.softwareadvice.com/website-optimization/wix-enterprise-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Wix Studio is a web development platform designed to help agencies and enterprises create digital experiences across various industries. The platform offers scalable solutions, including account-level analytics, single sign-on, and shared content collections, enabling teams to manage their projects and clients from a centralized workspace. It allows users to create freely on the canvas, optimize designs for every screen size and more. The platform also enables users to set their vision in motion with no-code animations and add personalized styles using custom CSS. Users can build custom components and full-stack solutions, leveraging an AI code assistant to streamline their process and ship projects. The platform also offers a suite of native business solutions, catering to industries such as eCommerce and events booking. Additionally, Wix Studio offers client workflow management tools, including multi-project tracking, design libraries, real-time collaboration and a code-free CMS.... [Read more](https://www.softwareadvice.com/website-optimization/wix-enterprise-profile/) ### Best rated features: Content Library 5.0 Real-Time Analytics 5.0 Engagement Tracking 5.0 Workflow Management 5.0 ### Worst rated features: Real Time Editing 2.0 Digital Asset Management 3.0 [See all features](https://www.softwareadvice.com/website-optimization/wix-enterprise-profile/#key-features) ### Product: SeoPoz [SeoPoz](https://www.softwareadvice.com/marketing/seopoz-profile/) 4.77 [(22)](https://www.softwareadvice.com/marketing/seopoz-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary SeoPoz is an SEO tracking solution that helps businesses monitor SEO performance, keyword ranking changes and other key performance indexes (KPI). Supervisors can automatically receive white-labeled email notifications with daily, weekly and monthly keyword rankings and filter data based on specific date range and location. SeoPoz provides a customizable dashboard, which enables administrators to track backlinks click-through rates, gain insights into impressions, monitor session durations and receive domain authority scores, among other metrics. It allows employees to select and store favorite keywords to receive reports based on keyword-specific search volume and average position on Google search results. Additionally, managers can save and export reports and other data in multiple formats, including Excel, PDF or CSV files. SeoPoz is available for free and on monthly subscriptions. It extends support via FAQs, email and documentation.... [Read more](https://www.softwareadvice.com/marketing/seopoz-profile/) ### Free $0.00 Free plan ### Standard $9.00/month Free trial is available. ### Premium $19.00/month Free trial is available. [See full pricing details](https://www.softwareadvice.com/marketing/seopoz-profile/#pricing-and-plans) ### Product: 97 Display [97 Display](https://www.softwareadvice.com/medical/leadcore-profile/) 4.88 [(16)](https://www.softwareadvice.com/medical/leadcore-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary The No. 1 marketing agency in the martial arts field, 97 Display, is now expanding its services for its clients into the fitness realm Originally founded in 2011, 97 Display is the No. 1 lead-generating web platform in the martial arts and fitness industries. It has helped thousands of small businesses increase their respective client bases with a central focus on helping them provide services to their communities in transforming their lives and bodies. 97 Display serves clients as an all-inclusive internet marketing solution for martial arts and fitness companies. In addition to obtaining a lead-generating website, clients with membership garner services that aid in optimizing their footprint across the entire digital landscape, as well as unlimited customer support. The company achieves its goals for its clients by honing in on three key methods: search engine optimization (SEO), lead generation, and a suite of lead conversion tools and resources such as Instant Connect, Connect and Convert and their all-new lead follow up mobile app LeadCore, just to name a few. "The mission at 97 Display is to empower martial arts and fitness businesses to more effectively impact their communities through internet marketing," said Goodwin. "We have seen substantial growth each year since our inception because our customers keep making more money through increased web traffic and optimal SEO placements." To find out more information about how 97 Display can help companies exceed their goals, please seek out an initial consultation at letschat@97display.com or by calling 888-973-4475. About 97 Display 97 Display, led by CEO Jesse Oats, connects local businesses with their communities through their proprietary lead-generating website platform and suite of tools and resources for lead conversion. Having worked primarily in the martial arts and fitness industries for its entire 12-year history, the company's exponential knowledge for generating growth has helped thousands of businesses own the space in their local markets. For more information, please visit https://www.97display.com/... [Read more](https://www.softwareadvice.com/medical/leadcore-profile/) ### Best rated features: Lead Qualification 5.0 Interaction Tracking 5.0 Keyword Rank Tracking 5.0 Social Media Integration 5.0 ### Worst rated features: Google Analytics Integration 3.0 Lead Generation 3.0 Multi-Location 4.0 SEO Management 4.0 [See all features](https://www.softwareadvice.com/medical/leadcore-profile/#key-features) ### Product: DataForSEO [DataForSEO](https://www.softwareadvice.com/marketing/dataforseo-profile/) 4.80 [(15)](https://www.softwareadvice.com/marketing/dataforseo-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary DataForSEO is designed for digital marketers, SEOs, software developers, and anyone who needs reliable, scalable data to optimize marketing strategies. It enables users to build custom SEO tools or platforms while offering access to a broad range of accurate data, helping them stay competitive. Whether you're an individual seeking flexibility in SEO data or an enterprise managing high-volume data analysis, DataForSEO has the right solution for you. In addition to powerful APIs, you can also access our extensive in-house databases, ensuring you're covered for a variety of marketing needs. Access a wide range of APIs, including: - SERP API - Keyword Data API (Google Ads, Bing Ads, Clickstream, DataForSEO Trends) - Backlinks API - Business Data API - On-Page API - Whois API - DataForSEO Labs API (from in-house databases) - Merchant API (for Google Shopping and Amazon) - Content Generation & Analysis API - App Data API (for Google Play and App Store) Access our data with ease, even if you don’t code! We offer: - API integrations with platforms like Make, Zapier, Airtable, and more. - DataForSEO’s API Connector for Google Sheets. Key Problems Solved with DataForSEO API: 1. If you're tired of overpaying for services you don't fully use, DataForSEO’s pay-as-you-go model ensures cost efficiency by allowing you to scale your usage without committing to expensive fixed subscriptions. 2. Struggling to access comprehensive SEO data? With DataForSEO, you gain real-time insights from Google, Bing, Amazon, and other platforms, helping you understand search performance, user intent, and market trends for smarter decision-making. 3. Integration complexities slowing you down? DataForSEO APIs are designed for easy integration into your existing systems, and for non-developers, no-code solutions make testing or small projects a breeze. 4. Outdated or inaccurate data can derail your SEO efforts. DataForSEO’s continuous data collection ensures you're always equipped with the latest, most precise information for your SEO and marketing strategies. With DataForSEO, you have the flexibility to scale and adapt to your data needs effortlessly!... [Read more](https://www.softwareadvice.com/marketing/dataforseo-profile/) ### Best rated features: Competitive Analysis 5.0 Backlink Monitoring 5.0 SEO Management 5.0 Mobile Keywords 5.0 [See all features](https://www.softwareadvice.com/marketing/dataforseo-profile/#key-features) ### Pay-as-you-go $50.00one time Pay-as-you-go [See full pricing details](https://www.softwareadvice.com/marketing/dataforseo-profile/#pricing-and-plans) ### Product: CanIRank [CanIRank](https://www.softwareadvice.com/marketing/canirank-profile/) 4.73 [(15)](https://www.softwareadvice.com/marketing/canirank-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary CanIRank is a marketing software designed to help small businesses and non-profit organizations analyze keyword difficulty and identify link building opportunities to enhance page rankings. The platform enables administrators to sort keywords based on search volume and cost per click (CPC) to launch campaigns. Managers can share trending content across various social media platforms and analyze online marketing performances. CanIRank offers a ranking tool, which allows teams to automatically monitor keyword rankings and receive notifications regarding new content ideas and competitors. Additionally, operators can gain insights into completed and pending actions via SEO progress reports. It lets businesses target specific countries to analyze keyword rankings and connect with key influencers to attract and engage followers. CanIRank is available for free and on monthly subscriptions and support is extended via chat.... [Read more](https://www.softwareadvice.com/marketing/canirank-profile/) ### Best rated features: Competitive Analysis 5.0 SEO Management 5.0 Audit Management 5.0 Keyword Research Tools 4.0 ### Worst rated features: Dashboard 2.0 Mobile Keywords 3.0 Keyword Rank Tracking 3.0 Keyword Tracking 3.0 [See all features](https://www.softwareadvice.com/marketing/canirank-profile/#key-features) ### Basic $49.00/month [See full pricing details](https://www.softwareadvice.com/marketing/canirank-profile/#pricing-and-plans) ### Product: AuthorityLabs [AuthorityLabs](https://www.softwareadvice.com/marketing/authoritylabs-profile/) 4.75 [(12)](https://www.softwareadvice.com/marketing/authoritylabs-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary AuthorityLabs is a cloud-based search engine optimization (SEO) platform that helps track and monitor website rankings in search engines. Primarily catering small to midsize businesses, consultants and agencies, it provides key insights to help enhance local rankings. Key features of AuthorityLabs include competitive analysis, domain grouping, global and local tracking, white-label keyword solutions, custom reports, import/export, mobile-rankings tracking and customizable reporting tools (Google Data Studio integration). Further, it enables users to create domain groups and monitor or track the performance of multiple sites together. The platform allows managers to give access to ranking reports to team members and eliminate the need for explaining analysis manually. AuthorityLabs offers a module for businesses to access an application programming interface and customize features as per requirements. The product is available on a monthly subscription basis and extends training and customer support through online documentation, tutorial videos, and even customer check in calls.... [Read more](https://www.softwareadvice.com/marketing/authoritylabs-profile/) ### Basic $49.00/month [See full pricing details](https://www.softwareadvice.com/marketing/authoritylabs-profile/#pricing-and-plans) ### Product: NexMind [NexMind](https://www.softwareadvice.com/marketing/nexwriter-profile/) 4.67 [(12)](https://www.softwareadvice.com/marketing/nexwriter-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary NexMind serves as an AI-powered content creator and SEO automation center. It produces SEO-enhanced brief and comprehensive content in under a minute, utilizing natural language processing and semantic recommendations. Enhance your website traffic and outperform competitors with customized content tailored to your audience. NexMind presents an excellent option, catering not only to business owners but also to marketing agencies and writers who require swift content generation and enhancement solutions!... [Read more](https://www.softwareadvice.com/marketing/nexwriter-profile/) ### Best rated features: Rich Text Editor 5.0 Natural Language Processing 5.0 Text Editing 4.0 [See all features](https://www.softwareadvice.com/marketing/nexwriter-profile/#key-features) ### Product: Demandwell [Demandwell](https://www.softwareadvice.com/marketing/demandwell-profile/) 5.0 [(3)](https://www.softwareadvice.com/marketing/demandwell-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary SEO is complicated, and Demandwell makes it simple for marketers. Automate your SEO strategy and execution, now in one platform powered by AI. Demandwell takes the guesswork out of SEO, while providing full control to users over their desired direction and digital content. Define your Search Identity to tell Demandwell your audience and who you are targeting. AI generates the right keyword clusters to target for success, and shows you how to improve performance. SEO Campaigns distill your SEO work into bite-sized sprints. Find the right terms to rank for, and re-optimize your existing pages or generate new ones. Create new content via AI with SEO guardrails in place, deploy internal links and more. All in one software platform.... [Read more](https://www.softwareadvice.com/marketing/demandwell-profile/) 1 [2](https://www.softwareadvice.com/marketing/seo-platform-comparison/?page=2)[3](https://www.softwareadvice.com/marketing/seo-platform-comparison/?page=3)[4](https://www.softwareadvice.com/marketing/seo-platform-comparison/?page=4)[5](https://www.softwareadvice.com/marketing/seo-platform-comparison/?page=5) ... [10](https://www.softwareadvice.com/marketing/seo-platform-comparison/?page=10) ## Popular Comparisons [ Marketing 360 vs Wix ](https://www.softwareadvice.com/marketing/marketing-360-profile/vs/wix/)[ AccuRanker vs Semrush ](https://www.softwareadvice.com/marketing/accuranker-profile/vs/semrush/)[ Google Search Console vs Ahrefs ](https://www.softwareadvice.com/marketing/ahrefs-profile/vs/google-search-console/)[ Ranktracker vs Positive Surfer ](https://www.softwareadvice.com/marketing/rank-tracker-profile/vs/surfer/)[ SiteGuru vs SEO PowerSuite ](https://www.softwareadvice.com/marketing/seo-powersuite-profile/vs/siteguru/)[ Screpy vs Moz Pro ](https://www.softwareadvice.com/marketing/moz-pro-profile/vs/screpy/)[ BrightLocal vs SE Ranking ](https://www.softwareadvice.com/marketing/brightlocal-profile/vs/se-ranking/) ## Your Guide to Top SEO Software, May 2025 Software Advice uses reviews from real software users to highlight the top-rated SEO products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/) - [Adaptify](https://www.softwareadvice.com/product/521875-Adaptify/) - [Ahrefs](https://www.softwareadvice.com/marketing/ahrefs-profile/) - [BrightLocal](https://www.softwareadvice.com/marketing/brightlocal-profile/) - [mangools](https://www.softwareadvice.com/marketing/mangools-profile/) - [PageOptimizer Pro](https://www.softwareadvice.com/website-optimization/pageoptimizer-pro-profile/) - [Ranklytics](https://www.softwareadvice.com/product/522669-Ranklytics/) - [Screaming Frog SEO Spider](https://www.softwareadvice.com/marketing/screaming-frog-seo-spider-profile/) - [Screpy](https://www.softwareadvice.com/website-optimization/screpy-profile/) - [SearchAtlas](https://www.softwareadvice.com/link-management-tools/searchatlas-profile/) - [Semji](https://www.softwareadvice.com/product/490063-Semji/) - [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) - [SEO PowerSuite](https://www.softwareadvice.com/marketing/seo-powersuite-profile/) - [SEOcrawl](https://www.softwareadvice.com/reporting-tools/seocrawl-profile/) - [Seodity](https://www.softwareadvice.com/marketing/seodity-profile/) - [Similarweb](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/) - [Sitechecker.pro](https://www.softwareadvice.com/marketing/sitechecker-profile/) - [SiteGuru](https://www.softwareadvice.com/website-monitoring/siteguru-profile/) - [Surfer](https://www.softwareadvice.com/marketing/surfer-profile/) - [Wincher](https://www.softwareadvice.com/keyword-research-tools/wincher-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. Like a tree falling in the woods, if you create a website, and none of its pages are on the first page of Google's search results, does anyone see it? With [more than half of all website vistors](https://www.searchenginejournal.com/seo-101/seo-statistics/) arriving through search engines—many of whom don't look past the first or second result—the answer is: "not as much as you'd like." Search engine optimization (SEO) has become a vital practice for any marketing department that wants potential customers to land on their business's website. While SEO is increasingly important, it's also become more difficult to carry out. Between unexpected search engine algorithm updates and increasing competition for high-value keywords, it is requiring more resources than ever before to do SEO well. **If SEO is an important facet of your company's online marketing strategy, you should consider investing in an SEO platform: software designed to help businesses track, manage and achieve better results with their SEO efforts.** In this guide, we'll go over everything you need to know about SEO platforms to help you choose the right system for your needs. Here's what we'll cover: [What Are SEO Platforms?](#WhatAreSEOPlatforms) [Common SEO Platform Functionality](#CommonSEOPlatformFunctionality) [How Much Do SEO Platforms Cost?](#HowMuchDoSEOPlatformsCost) [5 Important Questions to Ask SEO Platform Vendors](#5ImportantQuestionstoAskSEOPlatformVendors) [Additional SEO Platform Resources](#AdditionalSEOPlatformResources) ## What Are SEO Platforms? SEO platforms are software systems designed to help companies improve the results from their SEO efforts and track the search engine performance of their websites over time. If you're currently using multiple tools and spreadsheets to monitor search engine rankings, do keyword research or perform SEO audits on your website, an SEO platform can consolidate all of these important functions into one centralized system. _SEO competitor analysis in_ HubSpot Marketing Hub SEO platforms can be purchased to stand alone or as a functionality set within a larger, more comprehensive [marketing software suite](https://www.softwareadvice.com/category/4630-marketing/). These suites also provide applications for functions such as content marketing, social media management and more. ## Common SEO Platform Functionality There are a variety of SEO platforms out there, ranging from simple keyword tools for freelance bloggers all the way up to enterprise-level systems for multinational marketing departments. In general though, SEO platforms all tend to have the following five functions:

SEO tracking

Tracks search engine rankings and related traffic metrics for various web pages.

SEO auditing

Analyzes whole websites and individual web pages, recommending areas for SEO improvement.

Keyword research

Recommends relevant keyword targets. Users can search keywords to discover different SEO metrics about them.

Backlink analysis

Monitors overall backlink quality. Performs a scan looking for broken or low-quality backlinks to web pages.

Reporting

Generates standard or customizable reports for key SEO metrics, which are sent to stakeholders on a regular basis.

Another function that is often requested but is less common than these five is **competitor research**: tools that allow users to track important SEO metrics for the other businesses in their industry. Finally, though most systems focus solely on organic SEO, some SEO platforms also have tools to support search engine marketing (SEM) (i.e., paid search). These include: campaign management, bid optimization, ad copy A/B testing, budget tracking and more. If managing the SEO and SEM arms of your marketing department in one system is important to you, there are systems out there that support this. [SEMrush](https://www.semrush.com/) is just one example. ## How Much Do SEO Platforms Cost? Most SEO software vendors charge a flat monthly fee ranging from $20 at the low end all the way up to $1,000+ for more robust systems. Oftentimes, you'll find that vendors offer a tiered pricing structure where paying more money per month gets you more functionality, more user seats, more pages you can track, more keywords you can research etc. _Tiered pricing for_ [Moz Pro](https://moz.com/products/pro/pricing) Because a lot of systems offer similar functionality at a relatively affordable cost compared to other types of software, these limits on users, keywords, campaigns and otherwise can end up being the most significant factor in your purchase decision. Make sure you choose a system that can not only accommodate your needs today, but can also handle growth in the near future. ## 5 Important Questions to Ask SEO Platform Vendors The most important thing to keep in mind when talking to different software vendors is due diligence. Don't skimp on research, and definitely don't be afraid to ask a million questions. Otherwise, you may pay for a system that's not as good a fit as you thought. With that in mind, here are five important questions you should ask every SEO platform vendor on your shortlist: 1. **How are your proprietary metrics calculated?** Make sure you understand all of the components that go into any proprietary SEO scores or rankings that vendors have created for their system. 2. **Does your platform support international search?** Some systems only focus on U.S. search engines and metrics, which isn't ideal if you're an international business. 3. **How do you calculate search volume?** Also, how up-to-date are the search volume numbers? Often, there's a couple months delay between the search numbers you see in your system and the search numbers that are happening in real time. 4. **How customizable are the reports?** Ask stakeholders the types of metrics they want to see (and the format in which they want to see them) ahead of time to ensure that vendors allow for that type of reporting. 5. **What kind of support do you offer?** Local support available 24/7 by phone or email is ideal. Also ask if they have SEO experts on staff to help with things like staying on top of search engine algorithm changes. ## Additional SEO Platform Resources Whether you're an SEO pro or a new kid on the content marketing block, it's important to stay on top of trends in this ever-changing field. Here are some additional resources to help you with your SEO needs: - **"Content Marketing Tips: Learn From Brands That Are Killing It."** We look at five killer content marketers from around the web to glean best practices for small businesses just getting their SEO start. - **"5 Dying Marketing Trends to Avoid in 2018 and Beyond."** Having over-optimized content is so last decade. Learn which five marketing trends you need to drop immediately. - **"**[Inbound vs Outbound Marketing: A Primer for Newbies or Switchers](https://www.softwareadvice.com/resources/inbound-vs-outbound-marketing/)**."** Make sure your outbound game is as good as your inbound one. Learn the difference, and the pros and cons of each, with this beginner's guide. ### Related SEO Software - [Ad Server Software](https://www.softwareadvice.com/ad-server/) - [Advertising Agency Software](https://www.softwareadvice.com/advertising-agency/) - [Local SEO Tools Software](https://www.softwareadvice.com/local-seo-tools/) - [PPC Software](https://www.softwareadvice.com/marketing/ppc-comparison/)