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AccuRanker is a cloud-based solution that helps marketing agencies handle SEO activities, track keyword ranking and analyze organic reach of websites. It allows administrators to classify data into various segments including keywords, tags, landing pages o...Read more about AccuRanker
Screaming Frog SEO Spider is a website crawling tool designed to help businesses extract onsite data, audit SEO issues and analyze results in real-time. Features include duplicate page detection, site visualization, crawl scheduling, forms-based authentica...Read more about Screaming Frog SEO Spider
AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients with a brandable cloud based reporting platform that lets you monitor and report on all of your clients' marketing campaigns in one...Read more about AgencyAnalytics
Google Search Console is a web-based tool designed to help businesses monitor, troubleshoot and maintain website presence in Google Search results. Key features include keyword tracking, localization, mobile keywords, dashboard and Google Analytics integra...Read more about Google Search Console
SE Ranking is a robust SEO toolkit that best suits small to mid-sized agencies and in-house teams. It combines unique datasets with advanced features to help SEO pros in building and implementing effective strategies. SE Ranking offers dedicated tools fo...Read more about SE Ranking
Ahrefs is a suite of SEO tools that familiarizes users with the ins and outs of content marketing. It helps users do competitor research to determine high-ranking PPC keywords, backlink approach and more. The provided overview of competitor’s strategies he...Read more about Ahrefs
Narrato is a platform for content marketing teams for content creation, planning, collaboration & project management platform. Narrato helps content creators and teams boost productivity, enhance process visibility and create high quality, optimized conte...Read more about Narrato Workspace
Mangools is a set of easy-to-use search engine optimization (SEO) tools for freelancers, bloggers, affiliate marketers, small to medium enterprises, SEO and marketing agencies. Key features include keyword research, competitor analysis, SERP analysis, rank...Read more about mangools
WebCEO is a cloud-based platform designed to help companies of all sizes manage their marketing initiatives. WebCEO comprises 24 online SEO tools and offers modules for search engine optimization (SEO), keyword research, SEO audits, landing page optimizati...Read more about WebCEO
Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 c...Read more about Semrush
Serpstat is a cloud-based search marketing analysis tool suitable for all industries and businesses, mainly digital marketing, SEO agencies, and e-commerce businesses. The platform offers search engine optimization analysis, keyword research, analytics, ra...Read more about Serpstat
Nightwatch gives small to large businesses a comprehensive SEO monitoring platform, which helps monitor keyword rankings, audit website, reports on competitor backlinks and social media, and more. It provides accurate tracking of local, national and inter...Read more about Nightwatch
SEO PowerSuite is an SEO tracking solution that helps businesses of all sizes conduct keyword research, monitor ranking, analyze backlinks and more on a centralized platform. The rank tracker enables employees to generate location-specific rankings, schedu...Read more about SEO PowerSuite
Morningscore is a gamified SEO solution that helps website owners easily track their keywords and links and run website health scans to identify what needs fixing. The tool helps SEO managers make sense of SEO regardless of their level of expertise and ex...Read more about Morningscore
Advanced Web Ranking provides a cloud-based suite of SEO tools that helps small and midsize enterprises with ranking, localization, white-labeling, reporting, analytics and API. Features include an emulation mechanism, geo-located proxy servers, on-demand ...Read more about Advanced Web Ranking
Netpeak Spider is an on-premise software designed to help SEO analysts, marketing teams and web developers perform search engine optimization (SEO) audits and extract data from websites. Using the SEO crawler, professionals can locate broken links and sear...Read more about Netpeak Spider
Sitechecker is an all-in-one cloud-based search engine optimization (SEO) platform that assists small to midsize digital marketing agencies with on-page SEO/website SEO auditing, website change monitoring, keyword rank tracking and backlinks tracking. It p...Read more about Sitechecker.pro
ProRankTracker is an SEO rank tracking solution that helps businesses manage rankings across global and local search engines and websites, including Google, Yahoo, Bing, YouTube and Amazon. Administrators can set-up role-based user permissions and configur...Read more about ProRankTracker.com
The No. 1 marketing agency in the martial arts field, 97 Display, is now expanding its services for its clients into the fitness realm Originally founded in 2011, 97 Display is the No. 1 lead-generating web platform in the martial arts and fitness industr...Read more about 97 Display
Plerdy is a cloud-based marketing solution that helps businesses manage processes for promoting online stores and websites using conversion rate optimization. Key features include competitor analysis, behavioral mapping, e-commerce and website analytics. ...Read more about Plerdy
SeoPoz is an SEO tracking solution that helps businesses monitor SEO performance, keyword ranking changes and other key performance indexes (KPI). Supervisors can automatically receive white-labeled email notifications with daily, weekly and monthly keywor...Read more about SeoPoz
DataForSEO is designed for digital marketers, SEOs, software developers, and anyone who needs reliable, scalable data to optimize marketing strategies. It enables users to build custom SEO tools or platforms while offering access to a broad range of accura...Read more about DataForSEO
AuthorityLabs is a cloud-based search engine optimization (SEO) platform that helps track and monitor website rankings in search engines. Primarily catering small to midsize businesses, consultants and agencies, it provides key insights to help enhance loc...Read more about AuthorityLabs
CanIRank is a marketing software designed to help small businesses and non-profit organizations analyze keyword difficulty and identify link building opportunities to enhance page rankings. The platform enables administrators to sort keywords based on sear...Read more about CanIRank
NexMind serves as an AI-powered content creator and SEO automation center. It produces SEO-enhanced brief and comprehensive content in under a minute, utilizing natural language processing and semantic recommendations. Enhance your website traffic and outp...Read more about NexMind
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Your Guide to Top SEO Software, May 2024
Software Advice uses reviews from real software users to highlight the top-rated SEO products in North America.
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“Usability” includes user ratings for Functionality and Ease of Use.
“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.
Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.
Buyers Guide
This detailed guide will help you find and buy the right seo platforms software for you and your business.
Last Updated on January 27, 2025Like a tree falling in the woods, if you create a website, and none of its pages are on the first page of Google's search results, does anyone see it? With more than half of all website vistors arriving through search engines—many of whom don't look past the first or second result—the answer is: "not as much as you'd like."
Search engine optimization (SEO) has become a vital practice for any marketing department that wants potential customers to land on their business's website. While SEO is increasingly important, it's also become more difficult to carry out. Between unexpected search engine algorithm updates and increasing competition for high-value keywords, it is requiring more resources than ever before to do SEO well.
If SEO is an important facet of your company's online marketing strategy, you should consider investing in an SEO platform: software designed to help businesses track, manage and achieve better results with their SEO efforts.
In this guide, we'll go over everything you need to know about SEO platforms to help you choose the right system for your needs.
Here's what we'll cover:
Common SEO Platform Functionality
How Much Do SEO Platforms Cost?
5 Important Questions to Ask SEO Platform Vendors
Additional SEO Platform Resources
What Are SEO Platforms?
SEO platforms are software systems designed to help companies improve the results from their SEO efforts and track the search engine performance of their websites over time.
If you're currently using multiple tools and spreadsheets to monitor search engine rankings, do keyword research or perform SEO audits on your website, an SEO platform can consolidate all of these important functions into one centralized system.
SEO competitor analysis in HubSpot Marketing Hub
SEO platforms can be purchased to stand alone or as a functionality set within a larger, more comprehensive marketing software suite. These suites also provide applications for functions such as content marketing, social media management and more.
Common SEO Platform Functionality
There are a variety of SEO platforms out there, ranging from simple keyword tools for freelance bloggers all the way up to enterprise-level systems for multinational marketing departments. In general though, SEO platforms all tend to have the following five functions:
SEO tracking | Tracks search engine rankings and related traffic metrics for various web pages. |
SEO auditing | Analyzes whole websites and individual web pages, recommending areas for SEO improvement. |
Keyword research | Recommends relevant keyword targets. Users can search keywords to discover different SEO metrics about them. |
Backlink analysis | Monitors overall backlink quality. Performs a scan looking for broken or low-quality backlinks to web pages. |
Reporting | Generates standard or customizable reports for key SEO metrics, which are sent to stakeholders on a regular basis. |
Another function that is often requested but is less common than these five is competitor research: tools that allow users to track important SEO metrics for the other businesses in their industry.
Finally, though most systems focus solely on organic SEO, some SEO platforms also have tools to support search engine marketing (SEM) (i.e., paid search). These include: campaign management, bid optimization, ad copy A/B testing, budget tracking and more. If managing the SEO and SEM arms of your marketing department in one system is important to you, there are systems out there that support this. SEMrush is just one example.
How Much Do SEO Platforms Cost?
Most SEO software vendors charge a flat monthly fee ranging from $20 at the low end all the way up to $1,000+ for more robust systems. Oftentimes, you'll find that vendors offer a tiered pricing structure where paying more money per month gets you more functionality, more user seats, more pages you can track, more keywords you can research etc.
Tiered pricing for Moz Pro
Because a lot of systems offer similar functionality at a relatively affordable cost compared to other types of software, these limits on users, keywords, campaigns and otherwise can end up being the most significant factor in your purchase decision. Make sure you choose a system that can not only accommodate your needs today, but can also handle growth in the near future.
5 Important Questions to Ask SEO Platform Vendors
The most important thing to keep in mind when talking to different software vendors is due diligence. Don't skimp on research, and definitely don't be afraid to ask a million questions. Otherwise, you may pay for a system that's not as good a fit as you thought.
With that in mind, here are five important questions you should ask every SEO platform vendor on your shortlist:
How are your proprietary metrics calculated? Make sure you understand all of the components that go into any proprietary SEO scores or rankings that vendors have created for their system.
Does your platform support international search? Some systems only focus on U.S. search engines and metrics, which isn't ideal if you're an international business.
How do you calculate search volume? Also, how up-to-date are the search volume numbers? Often, there's a couple months delay between the search numbers you see in your system and the search numbers that are happening in real time.
How customizable are the reports? Ask stakeholders the types of metrics they want to see (and the format in which they want to see them) ahead of time to ensure that vendors allow for that type of reporting.
What kind of support do you offer? Local support available 24/7 by phone or email is ideal. Also ask if they have SEO experts on staff to help with things like staying on top of search engine algorithm changes.
Additional SEO Platform Resources
Whether you're an SEO pro or a new kid on the content marketing block, it's important to stay on top of trends in this ever-changing field. Here are some additional resources to help you with your SEO needs:
"Content Marketing Tips: Learn From Brands That Are Killing It." We look at five killer content marketers from around the web to glean best practices for small businesses just getting their SEO start.
"5 Dying Marketing Trends to Avoid in 2018 and Beyond." Having over-optimized content is so last decade. Learn which five marketing trends you need to drop immediately.
"Inbound vs Outbound Marketing: A Primer for Newbies or Switchers." Make sure your outbound game is as good as your inbound one. Learn the difference, and the pros and cons of each, with this beginner's guide.