Finding software can be overwhelming. Software Advice has helped hundreds of businesses choose the right SEO platform to optimize their web content for organic search and track SEO metrics over time.

Showing 1-20 of 36 products

SharpSpring

SharpSpring is a fully integrated cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution. SharpSpring... Read more

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Recent recommendations: 15 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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KIZEN

Kizen offers a cloud-based suite of marketing, customer relationship management (CRM) and sales tools suitable for small and midsize businesses in a range of industries. Features include contact and lead management, form automation,... Read more

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Recent recommendations: 12 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Act-On

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and... Read more

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Recent recommendations: 5 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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bpm'online Marketing

Bpm’online marketing is a marketing automation platform that provides users with tools to manage lead management starting at demand generation, through nurturing and the transition to sales.  The solution features tools to test,... Read more

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Recent recommendations: 2 recommendations

Platforms: MacWinLinux
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ActiveDEMAND

ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses,... Read more

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Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Salesforce Marketing Cloud

Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities... Read more

Platforms: MacWinLinux
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Moz Pro

Moz Pro is a web-based, all-in-one SEO application that notifies organizations, on a weekly basis, regarding the status and overall health of the organization's website and its content. Keyword search and ranking can be monitored and... Read more

Platforms: MacWinLinux
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Yotpo

Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets... Read more

Platforms: MacWinLinux
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SAP - CRM

SAP - CRM is a cloud-based customer relationship management solution that helps small and mid-size businesses manage communication and interactions with existing and potential customers. It helps businesses to manage the sales pipeline,... Read more

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ContentStudio

ContentStudio is an integrated cloud-based social media management and content marketing solution that caters to small to midsize businesses and solo entrepreneurs. Key features include automated publishing, content management, multi-account... Read more

Platforms: MacWinLinux
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Ahrefs

Ahrefs is a suite of SEO tools that familiarizes users with the ins and outs of content marketing. It helps users do competitor research to determine high-ranking PPC keywords, backlink approach and more. The provided overview of competitor’s... Read more

Platforms: Win
Deployments: Cloud, On premise
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Serpstat

Serpstat is a cloud-based search marketing analysis tool suitable for all industries and businesses of all sizes, particularly marketing agencies, e-commerce businesses and pay per click (PPC) campaign managers. Serpstat offers search... Read more

Platforms: MacWinLinux
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Leadfeeder

Leadfeeder is a cloud-based software-as-a-service application that tracks traffic to user websites in order to collect and score potential leads. It is suitable for business of all sizes across all industries. Leadfeeder offers integrations... Read more

Platforms: MacWinLinux
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SE Ranking

SE Ranking is a cloud-based search engine optimization (SEO) platform that is suitable for midsize marketing and software companies. It offers keyword position tracking, competitor analysis, backlink monitoring, website audits, social... Read more

Platforms: MacWinLinux
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Oracle Marketing Cloud

Oracle Marketing Cloud is a software-as-a-service solution that meets the needs of both the B2B and B2C marketer. Oracle Marketing Cloud (previously Oracle, Responsys, BlueKai, Compendium, and DataLogix) is an email marketing automation... Read more

Platforms: MacWinLinux
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Social Report

Social Report is a cloud-based social media management solution that caters to marketing agencies and social media managers. Key features include automated publishing, brand tracking, multi-user collaboration, social media monitoring... Read more

Platforms: MacWinLinux
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GAIN

GAIN is a cloud-based marketing solution that caters to businesses of all sizes across various industries. Key features include automated publishing, multi-user collaboration, content management, post scheduling, mobile marketing and... Read more

Platforms: MacWinLinux
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NapoleonCat

NapoloenCat is a cloud-based social media marketing platform that offers publishing, conversation tracking, social content management and analytics across platforms such as Facebook, Twitter, Instagram, YouTube, Google+ and Pinterest. Users... Read more

Platforms: MacWinLinux
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WebCEO

WebCEO is cloud-based platform designed to help companies of all sizes manage their marketing initiatives. WebCEO offers modules for search engine optimization (SEO), keyword research, SEO audits, landing page optimization, rank tracking,... Read more

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CallidusCloud Marketing Automation

CallidusCloud Marketing Automation is a cloud-based marketing automation platform built for both sales and marketing. The solution is designed to provide intelligence and insight into leads performance to sales teams while simultaneously... Read more

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Buyer's guide


Last Updated: March 15, 2019

Like a tree falling in the woods, if you create a website, and none of its pages are on the first page of Google's search results, does anyone see it? With more than half of all website vistors arriving through search engines—many of whom don't look past the first or second result—the answer is: "not as much as you'd like."

Search engine optimization (SEO) has become a vital practice for any marketing department that wants potential customers to land on their business's website. While SEO is increasingly important, it's also become more difficult to carry out. Between unexpected search engine algorithm updates and increasing competition for high-value keywords, it is requiring more resources than ever before to do SEO well.

If SEO is an important facet of your company's online marketing strategy, you should consider investing in an SEO platform: software designed to help businesses track, manage and achieve better results with their SEO efforts.

In this guide, we'll go over everything you need to know about SEO platforms to help you choose the right system for your needs.

Here's what we'll cover:

What Are SEO Platforms?
Common SEO Platform Functionality
How Much Do SEO Platforms Cost?
5 Important Questions to Ask SEO Platform Vendors
Additional SEO Platform Resources

What Are SEO Platforms?

SEO platforms are software systems designed to help companies improve the results from their SEO efforts and track the search engine performance of their websites over time.

If you're currently using multiple tools and spreadsheets to monitor search engine rankings, do keyword research or perform SEO audits on your website, an SEO platform can consolidate all of these important functions into one centralized system.

Competitor analysis in the SEO platform of HubSpot Marketing Hub

SEO competitor analysis in HubSpot Marketing Hub

SEO platforms can be purchased to stand alone or as a functionality set within a larger, more comprehensive marketing software suite. These suites also provide applications for functions such as content marketing, social media management and more.

Common SEO Platform Functionality

There are a variety of SEO platforms out there, ranging from simple keyword tools for freelance bloggers all the way up to enterprise-level systems for multinational marketing departments. In general though, SEO platforms all tend to have the following five functions:

SEO tracking Tracks search engine rankings and related traffic metrics for various web pages.
SEO auditing Analyzes whole websites and individual web pages, recommending areas for SEO improvement.
Keyword research Recommends relevant keyword targets. Users can search keywords to discover different SEO metrics about them.
Backlink analysis Monitors overall backlink quality. Performs a scan looking for broken or low-quality backlinks to web pages.
Reporting Generates standard or customizable reports for key SEO metrics, which are sent to stakeholders on a regular basis.

Another function that is often requested but is less common than these five is competitor research: tools that allow users to track important SEO metrics for the other businesses in their industry.

Finally, though most systems focus solely on organic SEO, some SEO platforms also have tools to support search engine marketing (SEM) (i.e., paid search). These include: campaign management, bid optimization, ad copy A/B testing, budget tracking and more. If managing the SEO and SEM arms of your marketing department in one system is important to you, there are systems out there that support this. SEMrush is just one example.

How Much Do SEO Platforms Cost?

Most SEO software vendors charge a flat monthly fee ranging from $20 at the low end all the way up to $1,000+ for more robust systems. Oftentimes, you'll find that vendors offer a tiered pricing structure where paying more money per month gets you more functionality, more user seats, more pages you can track, more keywords you can research etc.

Tiered pricing for Moz Pro

Tiered pricing for Moz Pro

Because a lot of systems offer similar functionality at a relatively affordable cost compared to other types of software, these limits on users, keywords, campaigns and otherwise can end up being the most significant factor in your purchase decision. Make sure you choose a system that can not only accommodate your needs today, but can also handle growth in the near future.

5 Important Questions to Ask SEO Platform Vendors

The most important thing to keep in mind when talking to different software vendors is due diligence. Don't skimp on research, and definitely don't be afraid to ask a million questions. Otherwise, you may pay for a system that's not as good a fit as you thought.

With that in mind, here are five important questions you should ask every SEO platform vendor on your shortlist:

  1. How are your proprietary metrics calculated? Make sure you understand all of the components that go into any proprietary SEO scores or rankings that vendors have created for their system.
  2.   
  3. Does your platform support international search? Some systems only focus on U.S. search engines and metrics, which isn't ideal if you're an international business.
  4.   
  5. How do you calculate search volume? Also, how up-to-date are the search volume numbers? Often, there's a couple months delay between the search numbers you see in your system and the search numbers that are happening in real time.
  6.   
  7. How customizable are the reports? Ask stakeholders the types of metrics they want to see (and the format in which they want to see them) ahead of time to ensure that vendors allow for that type of reporting.
  8.   
  9. What kind of support do you offer? Local support available 24/7 by phone or email is ideal. Also ask if they have SEO experts on staff to help with things like staying on top of search engine algorithm changes.

Additional SEO Platform Resources

Whether you're an SEO pro or a new kid on the content marketing block, it's important to stay on top of trends in this ever-changing field. Here are some additional resources to help you with your SEO needs: