--- title: "BrightLocal Software Reviews, Demo & Pricing - 2026" description: "Review of BrightLocal Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/brightlocal-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / BrightLocal Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/brightlocal-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/brightlocal-profile/alternatives/) # BrightLocal Review From $39-$59/month Free trial 3 plans Wondering if BrightLocal is right for your organization? Our SEO Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview BrightLocal 4.8 [(283)](https://www.softwareadvice.com/marketing/brightlocal-profile/reviews/) Pricing Starting at $39.00 per month ### About BrightLocal BrightLocal is a cloud-based local SEO platform designed to help marketing agencies and in-house marketers succeed at local search. The dashboard allows users to view marketing performance and determine the extent of local search visibility, identify opportunities, and generate custom reports. Users can manage local citations, track NAP issues and duplicate listings, and search for new citation sites. Users can also track keyword rankings at a city, or zip code level. BrightLocal’s reputation management tools allow users to request, monitor, and display reviews. BrightLocal offers integration with third-party platforms such as Google Analytics, AgencyAnalytics, and more. It is available on monthly and annual subscriptions and support is offered online and over the phone. Wondering if BrightLocal is right for your organization? Our SEO Software selection experts can help you in 15 minutes or less. ## BrightLocal User Interface ## Popular BrightLocal Alternatives Main Product BrightLocal 4.8 [(283)](https://www.softwareadvice.com/marketing/brightlocal-profile/reviews/) Ratings Breakdown - 4.61Ease of use - 4.80Value for money - 4.89Customer support - 4.72Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [Paige](https://www.softwareadvice.com/product/534996-Paige/) 5.0 [(40)](https://www.softwareadvice.com/product/534996-Paige/#reviews) Ratings Breakdown - 4.90Ease of use - 4.92Value for money - 4.85Customer support - 4.88Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/) 4.9 [(330)](https://www.softwareadvice.com/marketing/accuranker-profile/reviews/) Ratings Breakdown - 4.78Ease of use - 4.71Value for money - 4.78Customer support - 4.62Functionality Pricing Starting at $109.00 per month Get Price Alternative Product [Localo](https://www.softwareadvice.com/marketing/localo-profile/) 5.0 [(19)](https://www.softwareadvice.com/marketing/localo-profile/#reviews) Ratings Breakdown - 4.95Ease of use - 4.68Value for money - 4.89Customer support - 4.79Functionality Pricing Starting at $69.00 per month Get Price Alternative Product [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) 4.6 [(2326)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.23Value for money - 4.38Customer support - 4.59Functionality Pricing Starting at $139.95 per month Get Price Alternative Product [SearchAtlas](https://www.softwareadvice.com/link-management-tools/searchatlas-profile/) 4.7 [(87)](https://www.softwareadvice.com/link-management-tools/searchatlas-profile/reviews/) Ratings Breakdown - 4.66Ease of use - 4.67Value for money - 4.66Customer support - 4.72Functionality Pricing Starting at $99.00 per month Get Price ## BrightLocal Pricing and Plans Starting price: $39.00 per month Free Trial Free Version Track Plan $39.00 per month Plan includes: - Track local rankings - Audit citations, GBP, and on-site SEO - Monitor GBP and website performance - Competitor insights - Customizable white-label reports & emails - Agency Lead Generator - Citation Builder (pay as you go) Manage Plan $49.00 per month Plan includes: - Track local rankings - Audit citations, GBP, and on-site SEO - Monitor GBP and website performance - Competitor insights - Customizable white-label reports & emails - Agency Lead Generator - Citation Builder (pay as you go) - Sync business data across Google, Bing, Facebook, and Apple - Supress external edits - Schedule GBP Posts Read More Grow Plan $59.00 per month Plan includes: - Track local rankings - Audit citations, GBP, and on-site SEO - Monitor GBP and website performance - Competitor insights - Customizable white-label reports & emails - Agency Lead Generator - Citation Builder (pay as you go) - Sync business data across Google, Bing, Facebook, and Apple - Supress external edits - Schedule GBP Posts Read More Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## BrightLocal Features - Popular features found in SEO Competitive Analysis Content Management Dashboard Google Analytics Integration Keyword Research Tools Link Management Localization Automation Mobile Keywords Performance Metrics Reporting & Statistics Website Analytics - More features of BrightLocal Activity Dashboard Alerts/Notifications API Audit Management Backlink Monitoring Customizable Branding Customizable Reports Customizable Templates Geo Rankings Keyword Rank Tracking Keyword Tracking Listing Management Monitoring Multi-Location Reporting/Analytics Reputation Management Reviews Management Scheduled/Automated Reports SEO Audit SEO Management Social Media Integration Third-Party Integrations User Management Web Traffic Reporting ## BrightLocal Integrations Google Analytics 360 Integration rated 5.0 from 15 reviews Meta for Business Integration rated undefined from -1 review AgencyAnalytics Integration rated undefined from -1 review ## BrightLocal User Reviews ## BrightLocal customer ratings - Overall rating: 4.8/5 - Total reviews: 283 ### Rating distribution - 5 stars: 248 reviews (88%) - 4 stars: 31 reviews (11%) - 3 stars: 1 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 3 reviews (1%) ### Secondary ratings - Ease of use: 4.6/5 - Value for money: 4.8/5 - Customer support: 4.9/5 - Functionality: 4.7/5 --- ### Fantastic experience - Overall rating: 5/5 - Reviewer: Mike W. - Verified reviewer: Yes - Industry: Professional Training & Coaching - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Fantastic experience overall and I would highly recommend this service to every business for their website. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I'm genuinely impressed with the level of service from BrightLocal. I made a mistake while creating my campaign and their team caught it, paused the workflows to confirm, and then resumed the work on my behalf after the correction was made. Highly recommend! #### Cons Some confusion around the best option for my business. BrightLocal offers a range of services that are incredibly helpful. #### Vendor response Hi Mike, Thanks for writing this; it'll make the team's week. Spotting the mistake, pausing to check with you, then picking the work back up once it was corrected is exactly how we'd want that handled, so it's good to know that's how it felt from your end. Fair point on the range of options too. There's a lot in there, and working out which combination fits a particular business isn't always obvious. I've passed that on. Thanks again for the recommendation. Kal Support Lead Replied September 2026 --- ### BrightLocal for Quality and Price - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered Overall experience is satisfactory. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Citation Management, Rankings, GBP, Reputation Management - affordable and accurate all in one place SEO management software #### Cons No backlink monitoring system yet available for managing / getting backlinks #### Reasons for choosing BrightLocal Cost #### Reasons for switching to BrightLocal I made the switch because SEOProfiler does not have Citations, but they do have backlinks management. I still use them until BL has a backlink management system in place. #### Vendor response Thank you for taking the time to review BrightLocal. As I'm sure you're aware, we're always looking for ways to improve, so your feedback is appreciated. Kind Regards, Myles - BrightLocal CEO Replied December 2021 --- ### Reputation management with BrightLocal - Overall rating: 5/5 - Reviewer: Jeff B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: July 2021 - Review source details: This review was submitted organically. No incentive was offered My experience has been nothing but the best. I had a problem early on and customer support jumped at the opportunity to help me and they were quick and efficient. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros BrightLocal makes it easy to monitor your online reputation across all channels. Everything is under one roof and it's easy to navigate. #### Cons There is nothing negative about the service in my opinion. I needed a reputation management tool and after evaluating my options, this was the clear winner. Everything works as it is suppose to and customer service is amazing. --- ### Local citation builder is great value for money - Overall rating: 4/5 - Reviewer: Oliver M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: June 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Enjoyable experience overall given the value for money and the time saved by using this service. Speaks volumes that I have used it multiple times and will continue to do so. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It is handy being able to manage multiple campaigns under one profile. This allows me to easily navigate the dashboard and view updates. The local citation builder is good value for money and overall, it is a very quick turnaround. #### Cons Not all of the directory listings go live, and in some instances, new listings are created on directories where the Brightlocal team cannot edit an existing listing - this goes against the principle of having one listing with the same NAP data across all other listed directories. #### Vendor response Hi Oliver, Thanks for writing this, and for coming back to us across multiple campaigns. Good to hear the dashboard and the turnaround are working for you, and that Citation Builder is earning its keep. The points in your cons are fair, and I've passed them to the team that runs our citation campaigns. Feedback like that from someone using the service repeatedly is genuinely the most useful kind. Thanks again for taking the time. Kal Support Lead Replied September 2026 --- ### Bright Local for Agencies - Overall rating: 5/5 - Reviewer: Casey L. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. So far so good, we are a new user switching over from SEMrush and have had an initial onboarding discussion with a soon follow up call. We had inadvertently used up all of our credits by not setting things up properly and they credited those to us so that we could start over. Will know more in a month or so after the data accumulates. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to set up multiple clients and the reports seem to be good so far. #### Cons Limitations on reputation piece and extra cost to use the keyword grid #### Reasons for choosing BrightLocal It appears to be the best solution to train some of our team members to be able to provide a one-product solution for the main things that we want to review with clients each month or quarter. #### Reasons for switching to BrightLocal Semrush is too expensive and the reports are weak. Every time you try to use the tool for a client they have extra add-ons. It's very deceptive. #### Vendor response Hey Casey, Thank you for taking the time to write this wonderful review. It's great to read your comments and I'm glad you've found the tools easy to use. You'll be pleased to hear we include credits for our Local Search Grid tool in each of the plans, and additional credits are available at a reasonable cost should you ever need more. If you do have any further feedback about the limitations discovered on the Reputation Manager tool please do get in touch with our support team. We always appreciate feedback and ultimately it's our customers that help us in plotting our next features. Kind Regards, Myles - BrightLocal CEO Replied August 2021 --- ### Best Local Search Platform - Overall rating: 5/5 - Reviewer: James P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. So far they have invested a ton of time in the success of my business and helped me get everything set up and optimized to how I wanted it. The employees I have been lucky enough to engage with are great and truly enjoyable to talk to. Definitely, people, I wouldn't mind getting a drink with. It is cool to see how much they put into you to make sure you know their platform and succeed with it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use and the amount of stacked features they offer. #### Cons I haven't found anything I don't like. There are things they can add in the future I am sure but the service is awesome. #### Reasons for choosing BrightLocal Better platform and customer experience. Nothing out there like them for the price. #### Reasons for switching to BrightLocal Most cost-effective and focused on local. Way better local features as well. #### Vendor response Hi James, Thanks for writing your review of BrightLocal. It's great to read your comments, and I'm particularly thrilled you've found the tools easy to use. I'm glad the team has been able to help too! These are exactly the comments we strive for, so it's very much appreciated. Don't hesitate to get in touch if you need anything else! Best Wishes, Myles - BrightLocal CEO Replied August 2021 --- ### I would recommend BrightLocal. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. The support team is terrific; big shout out to [SENSITIVE CONTENT HIDDEN]. I would recommend BrightLocal to anyone in this field. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Quality is often overlooked for quantity and mistakenly viewed as expensive. Yet BrightLocal is not expensive but definitely delivers on quality. Before BrightLocal, Local Search Audit and Reputation Manager tools were buried within vast, expensive toolboxes of their competitors. Now, my team can deliver precisely what information my clients need with easy-to-use tools developed for the specific purpose. #### Cons I think they could expand their services laterally and boost Lead Gen tools, and I would like to see a better account dashboard. #### Reasons for choosing BrightLocal It's a more focused tool, it has quality, it has a great team behind it. #### Reasons for switching to BrightLocal SEMRush is confusing too many tools crammed into a bad interface and way too expensive. #### Vendor response Thank you for taking the time to write this brilliant review! I'm thrilled to hear you've enjoyed using the tools and that you've found them easy to use and of good value. Thank you also for your feedback regarding the account dashboard and Lead Generation tool. We appreciate all customer feedback and comments, and it's something we'll work to improve in the future. It's great to be working with you, Kind Regards, Myles - BrightLocal CEO Replied June 2021 --- ### BrightLocal is all I need - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered I'm thrilled to have found a single inexpensive solution for everything I need to do. And the customer support is outstanding: fast, personal, and very useful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros BrightLocal provides a complete set of tools for managing my own local SEO, but also for running my local SEO agency, from lead gen to managing clients. #### Cons It takes a little time to figure out the paid credit system, but eventually I did. #### Reasons for choosing BrightLocal BrightLocal had the best combination of features and price and met all my needs. #### Vendor response Thank you for reviewing BrightLocal! I'm really glad you've been enjoying the software. There may be a bit of a learning curve getting to grips with the credits system and it's in the pipeline for future updates. Thank you for the feedback! Kind Regards, Myles - BrightLocal CEO Replied November 2021 --- ### Great Customer Service - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Banking - Company size: 51-200 employees - Product usage: Used other for less than 6 months - Reviewed: July 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall the experience was great - they really shine in the customer service arena. I am looking forward to seeing what kind of lift we get in our SEO efforts. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros BrightLocal provided a cost effective way to update our online listings and ultimately help boost our SEO. #### Cons It wasn't immediately apparent what steps I needed to complete first. After reading a couple of articles and reaching out to their extremely helpful customer service department I was able to get going on the project. #### Reasons for choosing BrightLocal Better pricing and no ongoing contract required. They were also recommended to me by several people who are experts in SEO. #### Vendor response Hi There, Thank you for taking the time to write your review of BrightLocal. It's lovely to read your comments about your overall experience and our customer service. I'm very sorry that you found the initial steps a little confusing, you'll be pleased to hear we've recently developed a handy BrightLocal academy for our users. I'd recommend taking a look if you haven't already! Kind Regards, Myles - BrightLocal CEO Replied August 2021 --- ### The Best Citation Builder! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used monthly for less than 12 months - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The NAP citation building by BrightLocal is by far the best of any company I used. It quickly became apparent that I made the right decision of canceling my Yext subscription and switching over to BrightLocal. I am a repeat customer and a delighted one at that. They are affordable and worth it! #### Cons The interface could use a little bit of a cosmetic upgrade. #### Reasons for switching to BrightLocal Yext was more expensive and subscription based. #### Vendor response Thanks for the review! It's great to hear you've been enjoying our Citation Builder service. I appreciate your feedback regarding the BL interface. It's certainly something for us to consider in our future updates. You'll certainly see this become a reality. Kind Regards, Myles - BrightLocal CEO Replied November 2021 --- Showing 1 - 10 of 283 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/brightlocal-profile/reviews/) ## BrightLocal Popular Comparisons [Paige vs BrightLocal](https://www.softwareadvice.com/compare/216349-brightlocal/vs/534996-Paige/)[AccuRanker vs BrightLocal](https://www.softwareadvice.com/marketing/accuranker-profile/vs/brightlocal/)[Semrush vs BrightLocal](https://www.softwareadvice.com/marketing/brightlocal-profile/vs/semrush/)[SearchAtlas vs BrightLocal](https://www.softwareadvice.com/marketing/brightlocal-profile/vs/searchatlas/)[Birdeye vs BrightLocal](https://www.softwareadvice.com/online-payment/birdeye-profile/vs/brightlocal/)[Uberall vs BrightLocal](https://www.softwareadvice.com/marketing/brightlocal-profile/vs/uberall-corex/)[SE Ranking vs BrightLocal](https://www.softwareadvice.com/marketing/brightlocal-profile/vs/se-ranking/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/brightlocal-profile/alternatives/) ## Other Top Recommended SEO Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6253) Recently recommended **8** times [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** (116) Recently recommended **1** times [Wix](https://www.softwareadvice.com/crm/wix-profile/) **4.4** (10772) Recently recommended **0** times [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) **4.6** (2326) Recently recommended **0** times Stuck Between Options? 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