BrightLocal Software

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Find out more:

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About BrightLocal

BrightLocal is a cloud-based local SEO platform designed to help marketing agencies and in-house marketers succeed at local search. The dashboard allows users to view marketing performance and determine the extent of local search visibility, identify opportunities, and generate custom reports. Users can manage local citations, track NAP issues and duplicate listings, and search for new citation sites. Users can also track keyword rankings at a city, or zip code level. BrightLocal’s reputation management tools allow users to request, monitor, and display reviews. BrightLocal offers integration with third-party platforms such as Google Analytics, Twitter, AgencyAnalytics, and more. It is available on monthly and annual subscriptions and support is offered online and o...

BrightLocal Pricing

Single Business: $29/mo (billed monthly) $24.17/mo (billed annually) Multi Business: $49/mo (billed monthly) $40.83/mo (billed annually) SEO Pro: $79/mo (billed monthly) $65.83/mo (billed annually) Just Reviews: $8/mo per location A 14-day free trial is available.

Starting price: 

$29.00 per month

Free trial: 

Available

Free version: 

Not Available

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Location Summary

BrightLocal User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

5

Customer support

5

Functionality

4.5

Showing 1 - 5 of 227 reviews

Anonymous

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

November 2021

Palaciobox using BrightLocal

User Profile

Scott

Verified reviewer

Company size: 2-10 employees

Industry: Internet

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

March 2021

Long Time User & Fan

To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports.

Pros

The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process.

Cons

The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. When a citation no longer exists, it should come off the report just like a lost link would. The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay. It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates

Reasons for choosing BrightLocal

I did not choose BL as an alternative, but as a supplement to Raven and SEMrush, and I've kept them for more than 8 years, I think.

Response from BrightLocal

Hi Scott, Thanks for taking the time to leave us this review. It's great to hear you've found the tools easy to use. You'll be pleased to know every time the Citation Tracker report is re-run we search for any listings that can no longer be reached (for instance; if they return a 404 error). These will then be removed from the report, and you'll see an alert of this at the top of the report page. Thank you for your feedback regarding Google Analytics, our developers are currently working on the integration with GA4 and we hope for this to be available in the near future. I'm glad you've noticed our improvements over the years, we've been working hard to provide better tools for our customers. Don't hesitate to get in touch with our support team if there's anything else. Best Wishes, Myles - BrightLocal CEO

Replied March 2021

Casey

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 6 months

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

July 2021

Bright Local for Agencies

So far so good, we are a new user switching over from SEMrush and have had an initial onboarding discussion with a soon follow up call. We had inadvertently used up all of our credits by not setting things up properly and they credited those to us so that we could start over. Will know more in a month or so after the data accumulates.

Pros

Easy to set up multiple clients and the reports seem to be good so far.

Cons

Limitations on reputation piece and extra cost to use the keyword grid

Reasons for choosing BrightLocal

It appears to be the best solution to train some of our team members to be able to provide a one-product solution for the main things that we want to review with clients each month or quarter.

Reasons for switching to BrightLocal

Semrush is too expensive and the reports are weak. Every time you try to use the tool for a client they have extra add-ons. It's very deceptive.

Response from BrightLocal

Hey Casey, Thank you for taking the time to write this wonderful review. It's great to read your comments and I'm glad you've found the tools easy to use. You'll be pleased to hear we include credits for our Local Search Grid tool in each of the plans, and additional credits are available at a reasonable cost should you ever need more. If you do have any further feedback about the limitations discovered on the Reputation Manager tool please do get in touch with our support team. We always appreciate feedback and ultimately it's our customers that help us in plotting our next features. Kind Regards, Myles - BrightLocal CEO

Replied August 2021

Caleb

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
1

Ease-of-use

out of 5
1

Value for money

out of 5
1

Customer support

out of 5
1

Functionality

out of 5

November 2019

80% data inaccuracy. 0% customer service.

abismal

Pros

N/A none at all terrible do not consider you have been warned

Cons

This is a reporting tool who's data is 80%+ inaccurate. After working through many automated emails from them, my team and I finally got a meeting with our Brightlocal rep. They literally told us to go in and fix it manually for each and every client. Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription. Here was the reply: Our rep: "As per our Terms and Conditions: Section 6.5) 'If you subscribe to a Subscription Service then you may cancel such Subscription Service at any time. Termination will take effect from the end of the current Subscription Service Period. Subscription Fees will not be refunded for early cancellation or any other reason'." Basically, if you own the annual account for a day, you can't get refunded for the year, even if the product is faulty in nearly every way from a reporting perspective, contrary to what was advertised. I'm sure a representative will comment on this rating and claim that they "taught us how to correct this issue and how to identify reporting mistakes" so here is my preemptive rebuttal: A. - Going in regularly to correct reporting issues completely eliminates the purpose of having a reporting tool. We were not made aware of the potential for reporting inaccuracies until after we were annual customers. B. - With client facing white label reporting, I might be able to identify and ignore faulty information but my client certainly won't.

Reasons for switching to BrightLocal

they have Accurate data

Response from BrightLocal

Hi Caleb I'm Myles, BrightLocal's CEO. I'm very sorry that you had such a frustrating experience. Our policy is not to refund fees, however, we offer a free 14-day trial which typically gives customers long enough to evaluate our service, and most sign up for a monthly plan (not annual) which means they can leave any time. I have spoken to my Head of Support and discussed your case, and we will refund your payment in full as a gesture of goodwill. We put a huge amount of effort and resources into data accuracy but the data isn't always 100% correct for a few reasons. We grab data from over 400 sites and many of these sites don't have APIs so we have to scrape the data. Many sites are not well structured which makes finding listings tricky. I won't go into the detail but long story short, finding listings isn't an exact science. I would really like the chance to talk 1-1 so I can apologize personally; I have emailed you directly. Thanks Myles

Replied November 2019

Kevin

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

February 2022

Good All in One Local SEO Solution

Manage all my Local SEo client and separate from National account where I use a different product.

Pros

Easy to track keywords against 3 pack and organic. Also good way to build citations and links

Cons

DOnt like the add on pricing for Citations

Reasons for choosing BrightLocal

Better solution

Response from BrightLocal

Hey Kevin, Thank you for taking the time to write this great review! Our standalone Citation Builder service is separate from the reporting subscription. I'm really sorry to hear you don't like the pricing. We try to keep our pricing as reasonable as possible so we appreciate the feedback. Please get in touch with the team if you have any further questions, Kind Regards, Myles - BrightLocal CEO

Replied February 2022

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