--- title: "BrightLocal Software Reviews, Demo & Pricing - 2026" description: "Review of BrightLocal Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/brightlocal-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / BrightLocal Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/brightlocal-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/brightlocal-profile/alternatives/) # BrightLocal Review From $39-$59/month Free trial 3 plans Wondering if BrightLocal is right for your organization? Our SEO Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview BrightLocal 4.9 [(282)](https://www.softwareadvice.com/marketing/brightlocal-profile/reviews/) Pricing Starting at $39.00 per month ### About BrightLocal BrightLocal is a cloud-based local SEO platform designed to help marketing agencies and in-house marketers succeed at local search. The dashboard allows users to view marketing performance and determine the extent of local search visibility, identify opportunities, and generate custom reports. Users can manage local citations, track NAP issues and duplicate listings, and search for new citation sites. Users can also track keyword rankings at a city, or zip code level. BrightLocal’s reputation management tools allow users to request, monitor, and display reviews. BrightLocal offers integration with third-party platforms such as Google Analytics, AgencyAnalytics, and more. It is available on monthly and annual subscriptions and support is offered online and over the phone. Do you work for BrightLocal? [Manage this product listing](https://www.g2.com/products/brightlocal/claim_requests/new?auto=true) Wondering if BrightLocal is right for your organization? Our SEO Software selection experts can help you in 15 minutes or less. ## BrightLocal User Interface ## Popular BrightLocal Alternatives Main Product BrightLocal 4.8 [(283)](https://www.softwareadvice.com/marketing/brightlocal-profile/reviews/) Ratings Breakdown - 4.61Ease of use - 4.80Value for money - 4.89Customer support - 4.72Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [Paige](https://www.softwareadvice.com/product/534996-Paige/) 5.0 [(40)](https://www.softwareadvice.com/product/534996-Paige/reviews/) Ratings Breakdown - 4.90Ease of use - 4.92Value for money - 4.85Customer support - 4.88Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/) 4.9 [(330)](https://www.softwareadvice.com/marketing/accuranker-profile/reviews/) Ratings Breakdown - 4.78Ease of use - 4.71Value for money - 4.78Customer support - 4.62Functionality Pricing Starting at $109.00 per month Get Price Alternative Product [Localo](https://www.softwareadvice.com/marketing/localo-profile/) 5.0 [(26)](https://www.softwareadvice.com/marketing/localo-profile/#reviews) Ratings Breakdown - 4.96Ease of use - 4.73Value for money - 4.92Customer support - 4.81Functionality Pricing Starting at $69.00 per month Get Price Alternative Product [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) 4.6 [(2330)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.23Value for money - 4.37Customer support - 4.59Functionality Pricing Starting at $139.95 per month Get Price Alternative Product [SearchAtlas](https://www.softwareadvice.com/link-management-tools/searchatlas-profile/) 4.7 [(88)](https://www.softwareadvice.com/link-management-tools/searchatlas-profile/reviews/) Ratings Breakdown - 4.61Ease of use - 4.63Value for money - 4.61Customer support - 4.68Functionality Pricing Starting at $99.00 per month Get Price ## BrightLocal Pricing and Plans BrightLocal has three plans. Track Plan is $39.00/mo billed monthly. Manage Plan is $49.00/mo billed monthly. Grow Plan is $59.00/mo billed monthly. Free trial Track Plan $39.00 per month Essential local SEO tools to track, audit, and improve local search performance. Track Plan plan includes: - Track local rankings - Audit citations, GBP, and on-site SEO - Monitor GBP and website performance - Competitor insights - Customizable white-label reports & emails - Agency Lead Generator - Citation Builder (pay as you go) Manage Plan $49.00 per month Everything in Track, plus Listings Management tools. Manage Plan plan includes: - Schedule GBP Posts - Sync business data across Google, Bing, Facebook, and Apple - Citation Builder (pay as you go) - Agency Lead Generator - Customizable white-label reports & emails - Competitor insights - Monitor GBP and website performance - Audit citations, GBP, and on-site SEO - Track local rankings - Bulk post to multiple GBP listings - Supress external edits Grow Plan $59.00 per month Everything in Manage, plus Review Management tools. Grow Plan plan includes: - Create a review widget for your site - Bulk post to multiple GBP listings - Schedule GBP Posts - Supress external edits - Sync business data across Google, Bing, Facebook, and Apple - Citation Builder (pay as you go) - Agency Lead Generator - Customizable white-label reports & emails - Competitor insights - Monitor GBP and website performance - Audit citations, GBP, and on-site SEO - Track local rankings - Monitor and respond to reviews - Run review generation campaigns Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does BrightLocal pricing compare to alternatives? BrightLocal's starting price is $39.00/month. Explore how its pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | BrightLocal4.9[(282)](https://www.softwareadvice.com/marketing/brightlocal-profile/reviews/) | $39.00 /mo | Available | Not available | 4.8 | | [Paige](https://www.softwareadvice.com/product/534996-Paige/)5.0[(40)](https://www.softwareadvice.com/product/534996-Paige/reviews/) | $99.00 /mo | Available | Not available | 4.9 | | [AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/)4.9[(330)](https://www.softwareadvice.com/marketing/accuranker-profile/reviews/) | $109.00 /mo | Available | Not available | 4.7 | | [Localo](https://www.softwareadvice.com/marketing/localo-profile/)5.0[(26)](https://www.softwareadvice.com/marketing/localo-profile/reviews/) | $69.00 /mo | Available | Not available | 4.7 | | [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/)4.6[(2,330)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) | $139.95 /mo | Available | Available | 4.2 | BrightLocal4.9[(282)](https://www.softwareadvice.com/marketing/brightlocal-profile/reviews/) * * * Starting price $39.00 /mo Free trial Available Free version Not available Value For Money 4.8 - [Paige](https://www.softwareadvice.com/product/534996-Paige/)5.0[(40)](https://www.softwareadvice.com/product/534996-Paige/reviews/) * * * Starting price $99.00 /mo Free trial Available Free version Not available Value For Money 4.9 - [AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/)4.9[(330)](https://www.softwareadvice.com/marketing/accuranker-profile/reviews/) * * * Starting price $109.00 /mo Free trial Available Free version Not available Value For Money 4.7 - [Localo](https://www.softwareadvice.com/marketing/localo-profile/)5.0[(26)](https://www.softwareadvice.com/marketing/localo-profile/reviews/) * * * Starting price $69.00 /mo Free trial Available Free version Not available Value For Money 4.7 - [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/)4.6[(2,330)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) * * * Starting price $139.95 /mo Free trial Available Free version Available Value For Money 4.2 ## BrightLocal Features - Popular features found in SEO Competitive Analysis Content Management Dashboard Google Analytics Integration Keyword Research Tools Link Management Localization Automation Mobile Keywords Performance Metrics Reporting & Statistics Website Analytics - More features of BrightLocal Activity Dashboard Alerts/Notifications API Audit Management Backlink Monitoring Customizable Branding Customizable Reports Customizable Templates Geo Rankings Keyword Rank Tracking Keyword Tracking Listing Management Monitoring Multi-Location Reporting/Analytics Reputation Management Reviews Management Scheduled/Automated Reports SEO Audit SEO Management Social Media Integration Third-Party Integrations User Management Web Traffic Reporting ## BrightLocal Integrations Google Analytics 360 Integration rated 5.0 from 15 reviews Meta for Business Integration rated undefined from -1 review AgencyAnalytics Integration rated undefined from -1 review ## BrightLocal User Reviews ## BrightLocal customer ratings - Overall rating: 4.9/5 - Total reviews: 282 ### Rating distribution - 5 stars: 248 reviews (88%) - 4 stars: 31 reviews (11%) - 3 stars: 1 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 2 reviews (1%) ### Secondary ratings - Ease of use: 4.6/5 - Value for money: 4.8/5 - Customer support: 4.9/5 - Functionality: 4.7/5 --- ### Local citation builder is great value for money - Overall rating: 4/5 - Reviewer: Ollie M. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 1-3 years · monthly - Reviewed: June 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Enjoyable experience overall given the value for money and the time saved by using this service. Speaks volumes that I have used it multiple times and will continue to do so. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It is handy being able to manage multiple campaigns under one profile. This allows me to easily navigate the dashboard and view updates. The local citation builder is good value for money and overall, it is a very quick turnaround. #### Cons Not all of the directory listings go live, and in some instances, new listings are created on directories where the Brightlocal team cannot edit an existing listing - this goes against the principle of having one listing with the same NAP data across all other listed directories. #### Vendor response Hi Oliver, Thanks for writing this, and for coming back to us across multiple campaigns. Good to hear the dashboard and the turnaround are working for you, and that Citation Builder is earning its keep. The points in your cons are fair, and I've passed them to the team that runs our citation campaigns. Feedback like that from someone using the service repeatedly is genuinely the most useful kind. Thanks again for taking the time. Kal Support Lead Replied September 2026 --- ### Five stars all the way! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Hospitality - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros BrightLocal has truly transformed our local SEO strategy. We initially sought them out because managing local citations, tracking rankings across multiple locations, and cleaning up messy Google Business Profile data manually was costing us dozens of hours every month.Their platform completely solved that bottleneck. My absolute favorite features are the Local Search Audit and the Citation Builder. The audit tool provides clean, white-label reports that we can share directly with clients, while the citation builder takes the painful guesswork out of building consistent local signals. Compared to other platforms we tried previously, like Yext and Moz Local, BrightLocal offers far better value and flexibility. We never feel locked into rigid, expensive contracts, and the data accuracy is significantly higher. The results speak for themselves. Within just three months of using BrightLocal, our clients saw an average 35% increase in local map pack visibility and a major boost in organic keyword rankings. The return on investment was immediate, driving more phone calls and foot traffic to our physical storefronts. To top it all off, their customer support team is exceptional. Whenever we have a technical question or need help with a complex citation campaign, they respond quickly, professionally, and always resolve the issue on the first try. #### Cons The tools have limited coverage in Greece and other regions, which makes their system mostly useful for citation building. #### Vendor response Hi John, Thanks for taking the time to write this up in so much detail. Good to hear the Local Search Audit and Citation Builder are carrying the load, and that the white-label reports are working in front of your clients. That's exactly what we built them for. The coverage point is fair, and it's useful feedback. I've passed it to the team who look after our directory coverage so they know it's come up. Glad the support team have looked after you too. I'll make sure that gets back to them. Kal Support Lead Replied September 2026 --- ### BrightrLocal - Kickied off our second citations campaign - Overall rating: 5/5 - Reviewer: Daniel A. - Industry: Law Practice - Company size: Self-Employed - Product usage: less than 1 year · weekly - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered Just completed the startup process for our second citation builder campaign with BrightLocal. I'm a stickler for accuracy and good process so BrightLocal was an excellent fit for me and our business. Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. We traded back and forth three or four emails - each one with details and recommendations from Aljon on the best way to proceed to enhance our online presence and SEO. There was no upselling - only straight talk and professionalism. After the first campaign, we saw our leads increase so I'm confident we will see better results after we complete the second campaign for our second location. Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Responsiveness Accuracy Great process and website Patience Excellent staff and support we bsite (pros and cons) #### Cons Some quirky website functionality on the mobile platform but otherwise well designed. For example when I tried to customize dashboard, it would not save. #### Vendor response Thank you for taking the time to share such detailed feedback. It is great to hear that the accuracy, process, and overall experience stood out, especially as those are clearly important to you and your business. We really appreciate you calling out your experience with our colleague Aljon. It sounds like he provided the kind of clear, responsive, and practical guidance we aim for, helping you navigate the campaign setup and make informed decisions without any pressure. That kind of straightforward support is exactly what we strive to deliver. It is also encouraging to hear that your first Citation Builder campaign generated more leads and that you have returned to run a second campaign for another location. That continued trust means a lot. Feedback like this helps us improve, and we will make sure it is shared with the team for review. Thank you! Replied April 2026 --- ### An Affordable Way to Build Citations - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered For the most part, the platform is affordable, effective and the support is helpful. Anytime we have had an issue, someone has responded quickly. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Fast response rate from the team when we need assistance. It is a more affordable way to build citations for SEO than many other options. #### Cons The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. You think that you have started building citations, but you have to check back after you first begin the process. #### Vendor response Hi Peggy, Thanks for writing this, and good to hear the team have been quick whenever you've needed them. The point about getting a new location started is a fair one, and it's the sort of thing that's easy to miss from the inside. Thinking you've kicked off a campaign when there are still steps to complete is exactly the kind of confusion worth designing out, and it's useful to hear it put that clearly. Thanks again for taking the time. Kal Support Lead Replied September 2026 --- ### Fantastic experience - Overall rating: 5/5 - Reviewer: Mike W. - Industry: Professional Training & Coaching - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Fantastic experience overall and I would highly recommend this service to every business for their website. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I'm genuinely impressed with the level of service from BrightLocal. I made a mistake while creating my campaign and their team caught it, paused the workflows to confirm, and then resumed the work on my behalf after the correction was made. Highly recommend! #### Cons Some confusion around the best option for my business. BrightLocal offers a range of services that are incredibly helpful. #### Vendor response Hi Mike, Thanks for writing this; it'll make the team's week. Spotting the mistake, pausing to check with you, then picking the work back up once it was corrected is exactly how we'd want that handled, so it's good to know that's how it felt from your end. Fair point on the range of options too. There's a lot in there, and working out which combination fits a particular business isn't always obvious. I've passed that on. Thanks again for the recommendation. Kal Support Lead Replied September 2026 --- ### BrightLocal for Quality and Price - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Internet - Company size: Self-Employed - Product usage: 1-3 years · daily - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered Overall experience is satisfactory. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Citation Management, Rankings, GBP, Reputation Management - affordable and accurate all in one place SEO management software #### Cons No backlink monitoring system yet available for managing / getting backlinks #### Vendor response Thank you for taking the time to review BrightLocal. As I'm sure you're aware, we're always looking for ways to improve, so your feedback is appreciated. Kind Regards, Myles - BrightLocal CEO Replied December 2021 --- ### Reputation management with BrightLocal - Overall rating: 5/5 - Reviewer: Jeff B. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 1-3 years · weekly - Reviewed: July 2021 - Review source details: This review was submitted organically. No incentive was offered My experience has been nothing but the best. I had a problem early on and customer support jumped at the opportunity to help me and they were quick and efficient. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros BrightLocal makes it easy to monitor your online reputation across all channels. Everything is under one roof and it's easy to navigate. #### Cons There is nothing negative about the service in my opinion. I needed a reputation management tool and after evaluating my options, this was the clear winner. Everything works as it is suppose to and customer service is amazing. --- ### Bright Local for Agencies - Overall rating: 5/5 - Reviewer: Casey L. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: July 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. So far so good, we are a new user switching over from SEMrush and have had an initial onboarding discussion with a soon follow up call. We had inadvertently used up all of our credits by not setting things up properly and they credited those to us so that we could start over. Will know more in a month or so after the data accumulates. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to set up multiple clients and the reports seem to be good so far. #### Cons Limitations on reputation piece and extra cost to use the keyword grid #### Vendor response Hey Casey, Thank you for taking the time to write this wonderful review. It's great to read your comments and I'm glad you've found the tools easy to use. You'll be pleased to hear we include credits for our Local Search Grid tool in each of the plans, and additional credits are available at a reasonable cost should you ever need more. If you do have any further feedback about the limitations discovered on the Reputation Manager tool please do get in touch with our support team. We always appreciate feedback and ultimately it's our customers that help us in plotting our next features. Kind Regards, Myles - BrightLocal CEO Replied August 2021 --- ### Best Local Search Platform - Overall rating: 5/5 - Reviewer: Jamie P. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: July 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. So far they have invested a ton of time in the success of my business and helped me get everything set up and optimized to how I wanted it. The employees I have been lucky enough to engage with are great and truly enjoyable to talk to. Definitely, people, I wouldn't mind getting a drink with. It is cool to see how much they put into you to make sure you know their platform and succeed with it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use and the amount of stacked features they offer. #### Cons I haven't found anything I don't like. There are things they can add in the future I am sure but the service is awesome. #### Vendor response Hi James, Thanks for writing your review of BrightLocal. It's great to read your comments, and I'm particularly thrilled you've found the tools easy to use. I'm glad the team has been able to help too! These are exactly the comments we strive for, so it's very much appreciated. Don't hesitate to get in touch if you need anything else! Best Wishes, Myles - BrightLocal CEO Replied August 2021 --- ### BrightLocal is my favorite Local Search tool. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered BrightLocal is my favorite local search tool. It compiles most of the important data I'm looking for when it comes to search in one location and is relatively inexpensive when it comes to local search tools. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros BrightLocal search ranking features are clean and easy to use. Really makes it easy to show clients how they are doing. #### Cons You can't have more than one search location attached to a report, you have to create a separate "Location" and run another report. Can get taxing on search credits after a while. #### Vendor response Thank you for taking the time to write this awesome review Zack! It's lovely to read your wonderful praise. I appreciate the feedback, you are able to run multiple reports across different locations. I'd also recommend the Local Search Grid tool if you were looking for ranking information from multiple spots. If you do need a bit of help, just get in touch with the team! Kind Regards, Myles - BrightLocal CEO Replied December 2021 --- Showing 1 - 10 of 282 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/brightlocal-profile/reviews/) ## BrightLocal Popular Comparisons [Paige vs BrightLocal](https://www.softwareadvice.com/compare/216349-brightlocal/vs/534996-Paige/)[AccuRanker vs BrightLocal](https://www.softwareadvice.com/marketing/accuranker-profile/vs/brightlocal/)[Localo vs BrightLocal](https://www.softwareadvice.com/marketing/brightlocal-profile/vs/localo/)[Semrush vs BrightLocal](https://www.softwareadvice.com/marketing/brightlocal-profile/vs/semrush/)[SearchAtlas vs BrightLocal](https://www.softwareadvice.com/marketing/brightlocal-profile/vs/searchatlas/)[SE Ranking vs BrightLocal](https://www.softwareadvice.com/marketing/brightlocal-profile/vs/se-ranking/)[Birdeye vs BrightLocal](https://www.softwareadvice.com/online-payment/birdeye-profile/vs/brightlocal/)[Uberall vs BrightLocal](https://www.softwareadvice.com/marketing/brightlocal-profile/vs/uberall-corex/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/brightlocal-profile/alternatives/) ## Other Top Recommended SEO Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6261) Recently recommended **3** times [Wix](https://www.softwareadvice.com/crm/wix-profile/) **4.4** (10819) Recently recommended **0** times [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) **4.6** (2330) Recently recommended **0** times [Writesonic](https://www.softwareadvice.com/marketing/writesonic-profile/) **4.8** (2102) Recently recommended **0** times Stuck Between Options? 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