Long Time User & Fan

To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports.

Pros

The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process.

Cons

The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. When a citation no longer exists, it should come off the report just like a lost link would. The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay. It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates

Simple yet robust. An excellent investment for any digital agency supporting local SEO.

When we first started with Brightlocal we worked directly with [SENSITIVE CONTENT HIDDEN]. I always appreciated his genuine character and hard work in supporting his clients. Today, they have a good support team, people like [SENSITIVE CONTENT HIDDEN] (customer success team) who are always timely and detailed in responding to our support requests.

Pros

While there are many pros, overall - for me, the Whitelabel features equip an agency like ours to utilize the tools/reporting to the benefit of the clients we serve. We have used many tools since our inception, and we are confident BrightLocal remains at the top. They are always working hard at improving their toolset, and I get excited every time they launch a new feature, like a kid going into the candy store.

Cons

No cons, per say. Requesting more white-label tools to increase lead gen, over and about the site audit would be great. They are growing quickly, and in that come some issues here and there, but that is to be expected. I know they have the best interest of their clients in mind, so we roll through the issues together.

80% data inaccuracy. 0% customer service.

abismal

Pros

N/A none at all terrible do not consider you have been warned

Cons

This is a reporting tool who's data is 80%+ inaccurate. After working through many automated emails from them, my team and I finally got a meeting with our Brightlocal rep. They literally told us to go in and fix it manually for each and every client. Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription. Here was the reply: Our rep: "As per our Terms and Conditions: Section 6.5) 'If you subscribe to a Subscription Service then you may cancel such Subscription Service at any time. Termination will take effect from the end of the current Subscription Service Period. Subscription Fees will not be refunded for early cancellation or any other reason'." Basically, if you own the annual account for a day, you can't get refunded for the year, even if the product is faulty in nearly every way from a reporting perspective, contrary to what was advertised. I'm sure a representative will comment on this rating and claim that they "taught us how to correct this issue and how to identify reporting mistakes" so here is my preemptive rebuttal: A. - Going in regularly to correct reporting issues completely eliminates the purpose of having a reporting tool. We were not made aware of the potential for reporting inaccuracies until after we were annual customers. B. - With client facing white label reporting, I might be able to identify and ignore faulty information but my client certainly won't.

Most honest company I have done business with in a long time

I was absolutely amazed at the knowledge and help the staff gave me. I did tons of research and found this to be the MOST honest and affordable company offering these services. They have several free tools which brought me to their site and then they EVEN offer a free trial. Now you KNOW this business is honest and legit if they can offer a free trial and not worry if you will stick around. That is confidence knowing they have what you want at a GREAT price.

Pros

The absolute best thing about the software is the staff that walks you through it honestly. When just looking at the surface it doesn't look like much, but when you really dive into it. It offers SO MUCH for the price I am just amazed.

Cons

I am mad at myself I didn't talk to support sooner and really dive in when I first came across this business. Oh my goodness the time and money that could have been saved or reinvested. But I am happy I know now.

Local Business Citations The Smart Way

Whenever I need customer support, they respond so quickly it's not funny! I rarely do though... I recommend it on my YouTube channel and website. I'd certainly recommend it to you to!

Pros

I like how easy it is to use and the cost per citation. We buy $1,000's worth of credits at a time to reduce our cost even more. I also like how it allows you to click through to existing citations whether they created them or not. Finally, I love their notes that tell you the details of creating a citation on each platform if there is something you need to know. Much appreciated feature!!!

Cons

I don't anything negative to say. We use it weekly as a tool in our website, SEO, and Google Ads web agency.

Easy Onboarding and Navigating

From the multiple initial calls, where [SENSITIVE CONTENT HIDDEN] took the extra time to answer all of my questions during my free trial, to the success call I had with Ian, I have been thoroughly impressed with the professionalism, attention to detail, and focus on my success using their product. I'm thrilled with the experience so far, and excited to see how this product will elevate our business.

Pros

I can provide my clients with a simple dashboard to view their digital presence in one easy location. For that feature alone it was worth it for me. I also loved the pitch deck that was provided. As a Marketing agency, having a starting point when talking about these incredible features and their benefits to our customers, a pitch deck was crucial to the success of quickly launching these services.

Cons

The backend is a little clunky. For instance, it would be great on the Clients and Locations dashboard to be able to easily view the agency dashboard and the white-label dashboard without all of the extra clicks. It's still a great product, so I don't mind the extra clicks, but streamlining some of the views would be a great bonus.

Makes it all so easy

Pros

I've been using BrightLocal since I started my business at the beginning of 2020, and I love it. It makes it really easy to run reports and learn about my leads. BrightLocal also has incredible customer service that's always helpful, and they seem to really listen to their customers and are implementing new features all the time. The new Local Search Grid feature is my favorite thing right now, and my clients are loving it too.

Cons

I wish the competitor were customizable within the citation tracker, some times I feel like there would be better competitors to compare to.

Great Platform! Excellent Customer Service

Overall I like BrightLocal and as of right now, I don't think anyone out there can beat the price and/or options available in the platform. It's a very useful service and their customer service is top notch. You can't go wrong with them at all!

Pros

Once you get used to all the things you can do with BrightLocal and how everything works, it's super easy to set up an account and run every report you can think of. This truly is what I'd call an "all-in-one" platform because you can do so much with it. Keep in mind, I used to be a Yext partner and quickly realized the outcome of each account would be riddled with mistakes. For example, despite the info I would create for a client, the Yext system would change stuff: if an address was 1234 Anywhere Street, Yext might output it on some directories as 1234 Anywhere St. so there was no consistency. I also realized that Yext is simply an overlay - if you cancel your Yext account, you lose your citations. With BrightLocal, all the citations created are yours - or your clients'. It's permanent.

Cons

I feel there is a LOT of info to deal with. So many reports you can run with so much data. One thing I struggle with is knowing HOW to explain the data to a client. I don't 100% know what all the things on a report mean so how can I advise my clients?

Hurrah! For [SENSITIVE CONTENT HIDDEN] and his team!

I said "HURRAH!" for my review title just like how The Prince Regent in Blackadder shouts it! [SENSITIVE CONTENT HIDDEN], unlike [SENSITIVE CONTENT HIDDEN] (who's an utter berk) is very helpful, very easy to talk with, and has such great rapport. He taught us the ins and outs of the software very well, which is already an addition to how easy to use the software is.

Pros

The software is user-friendly and very helpful.

Cons

Nothing so far. It's quite easy to use and provides a lot of options.

Great to use

Fantastic, love the software and find it great to use

Pros

I like that it is user friendly and the support element is very good. Whenever I have a query I can contact support via chat or email and the response time is fantastic and support are very helpful.

Cons

In the past there have been problems where I have gone to buy the next months citations ad the previous campaign are still ongoing and I have missed a months worth of links however that has not happen recently.

Good option for start-up Agencies or Freelancers

Whilst it may not be perfect, for those of us starting out on our own this is a very inexpensive way of collating and tracking all the data we need to report to clients on a monthly basis.

Pros

BrightLocal is inexpensive for the features it provides, which allows you to track a lot of SEO metrics in once place. This makes it really handy for tracking and reporting purposes. Their local citations also allow quick link building options when required. White-label reporting options also gives you quick access to download user friendly and well displayed ranking and brand data to send to your clients, branded with your own logo. This is a real time-saver if you cannot afford some of the more expensive SEO products.

Cons

The reporting options could do with some additional customisation. Whilst you can white-label and add your own branding, the actual data that is presented is fairly linear. For example, you can only compare rankings to one point in time, and can't compare both starting rankings and month-on-month in the same report. If you opt to use their lead-generator audit tool be aware it uses a credits system. This runs out fast depending on how you set it up, so I don't personally believe it's a viable source of generating leads.

Excellent Product for SEO

It's been very pleasant. Their team is very receptive. They are in the UK so timing has been a challenge, but not too bad!

Pros

It's a one stop shop for our agency's SEO needs. We can track the local listings and technical on-site SEO.

Cons

Setting up an account as an agency has been a bit convoluted and difficult to navigate. It's been months and we're still working through set up.

Palaciobox using BrightLocal

Overall, BrightLocal really helped Palaciobox and helped us manage the SEO campaigns we ran for our clients. We are very happy with being part of BrightLocal and having them as a powerful too which helps us run our business.

Pros

What we liked best about BrightLocal was all the features that come with the software. There are many things you can do to analyze local SEO for different businesses. There are so many features set in place in order to help rank a business higher in Google.

Cons

What we liked least about BrightLocal was the set up and understanding how to use the website/software. They offered a demo on how to use the site, but there was still many questions at first that eventually we figured out. Still a great site to use for SEO.

Great Software with great support

The educational webinars, the documentation, the support materials and the really patient and helpful support team all make a really good product all around excellent !

Pros

I like the incredible support team and the well packaged programs that help sell the products to our client (Brightlocal helps users from beginning to the end of their clients' journeys)

Cons

Wish it were a little easier to import client business details into the location details area (I had to build a form to collect the clients' information, then copy and paste their responses into location details -- sometimes the minutiae of the details or changes gets a little overwhelming and I make mistakes...)

Bright Local for Local SEO

This software has been very helpful for us. Customer service is very helpful as well.

Pros

The feature set is pretty extensive. Reports are informative and give you many ways of looking at ways to improve

Cons

I don't find the tools 100% intuitive. I'm only putting this as a con because I feel like I should list a con. I'm not sure if you could ask for much better. There's generally a learning curve to most things worth knowing.

Bright Local is the best Local SEO tool on the market

Excellent

Pros

The extent of tools to grow your clients business is awesome. The resources, the analytic tools and features is exactly what every local marketer needs. It's my primary tool for all my local SEO. Don't know where I would be without. The reports really help to keep my clients up to date.

Cons

Some times it has connectivity issues with the citations, but rapidly fixed by the amazing support people.

Basic use for business

Overall experience is fair. Some customer service has been better than others. And, reporting tools and white-label reports are great. Would be better with some basic 24/7 tracking element that did not require the running of a report.

Pros

The support team has been for the most part very helpful when an issue has occurred. I like the ability to use Rank Checker and the Citation Tracking elements in the same software.

Cons

One of the worst aspects of BrightLocal is that they run the software based partly on cost occurring when a report is run. I understand this model; however, if you do not run a report, there are no metrics seeable for the keywords you are tracking. You can only look from the specific time of the newest report to the specific time of the oldest report.

Great local SEO reporting and data + excellent customer service

Great experience overall. Very much like the customer service and quick responses for help asked. Also the blog is great!

Pros

BrightLocal was one of my first software purchases as I was starting my digital marketing agency. For a reasonable cost, it allows me to do a number of beneficials tasks for clients - citations fixes/additions, review management, keyword tracking being the most beneficial for me + has a great reporting dashboard. I use it as part of my monthly client reporting.

Cons

The software for its design and purpose seems to hit all marks well. I had long been disappointed in the arduous review acquisition, but that has been updated to allow straight to review. Nothing I really can think of that I don't like.

Smart business decision!

Overall, a really positive experience - great value for money!

Pros

The features I like best are the Reputation Manager (helping us get more client reviews) and the Citation Tracker. We've only been with BrightLocal for about a month, so I'm looking forward to becoming more familiar with the other features.

Cons

I don't often have questions, but when I do, it would be helpful if the chat feature were more readily available.

Perfect tool for my small business needs

The whole topic of SEO has been a dark cloud hanging over me for some time. It's enormously important to my clients, yet I didn't know where to begin with learning and implementing it - for myself and my clients. BrightLocal has helped me feel confident in providing this service for my client, which has improved my overall satisfaction with my work and my optimism for the future of my company.

Pros

The support I've received since I first contacted BrightLocal has been top notch, which is of vital importance to me. The resources they've provided have also been of great help in understanding SEO in general, and educating my clients.

Cons

I have not run into any drawbacks during my limited time with this product.