--- title: "Ahrefs Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Ahrefs. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Ahrefs is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/ahrefs-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / [Ahrefs](https://www.softwareadvice.com/marketing/ahrefs-profile/) / Ahrefs Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/ahrefs-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/ahrefs-profile/alternatives/) # Ahrefs User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 581 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.5/5 - Value for money: 4.2/5 - Functionality: 4.7/5 ### Rating distribution - 5 stars: 445 reviews (77%) - 4 stars: 117 reviews (20%) - 3 stars: 13 reviews (2%) - 2 stars: 1 reviews (0%) - 1 star: 5 reviews (1%) ### Most mentioned pros - Ahrefs is a solid tool that provided us with good rank tracking, results, and strategic advice - It provides invaluable insights into keywords, search volume and other metrics concerning both my own websites as well as those of my competitors. - For website management, it helps me quickly audit pages, links and content gaps from one place. ### Most mentioned cons - The biggest concern is value for money, especially for freelancers and small teams, because the pricing is high. - Overall the traffic estimates Ahrefs show are extremely misleading my opinion is that marketing agencies should no longer use this tool as a point of reference about traffic levels on a website. - They quit tracking niche keywords in like 2023, probably because of the server cost. ## Ahrefs customer reviews Showing reviews 1-25 of 581 (page 1). ### Good SEO Tool - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros We used both Semrush and Ahrefs for several years to manage our SEO campaigns, keyword research, and more. Ahrefs is a solid tool that provided us with good rank tracking, results, and strategic advice #### Cons Ahrefs is now pretty easy to replace with different AI tools for doing basic keyword research and tracking. --- ### Deep and rich SEO data - Overall rating: 5/5 - Reviewer: Yaacov G. - Industry: Management Consulting - Company size: 51-200 employees - Product usage: 3-5 years · monthly - Reviewed: June 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I use it a few times a month and find it very easy to use and data updates when using filters at an acceptable speed #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros Such a vast set of data that covers so many domains and terms i find the site explorer dashboard so useful when trying to understand the SEO stength of a domain #### Cons There isn't much not to like. Sometimes the options and filters can be somewhat overwhelming but that's a function of the depth of the data --- ### Powerful SEO tools that I have ever used - Overall rating: 4/5 - Reviewer: Dedit H. - Industry: Computer Software - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered Ahrefs helps me analyze SEO problems on my website. I use free SEO analysis tools, and it's amazing that they provide feedback and highlight what should be improved. The tool also gives me keyword suggestions that people also search for. This is very useful. I also love Keyword Researcher. We just input a keyword, and then Ahrefs will give more related keywords, including their scores. So we can decide which keyword we will use on our website, easily. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I really like all the free tools. Analyze and highlight a website's SEO issues, including keyword research and suggestions, a keyword generator, and more. Really like it. #### Cons I want to use the paid features, but the subscription price is too high for me. For now, I'll stick with the free features until I'm ready to pay the full price. --- ### A go-to SEO tool that delivers, if you're ready to invest in it - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 3-5 years · monthly - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Once you get comfortable navigating Ahrefs, the insights you get on keywords, backlinks, and competitors are hard to find anywhere else at the same quality. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What stands out most to me about Ahrefs is the way information is presented. The graphics, the colors, and the visual layout make understanding a lot of data feel effortless. For someone with an analytical mind like mine, being able to see complex data presented in a clear, visual way makes it so much easier to process, work with, and make quick decisions from. #### Cons Ahrefs is not cheap, and for a small business just getting started with SEO, it can be hard to justify the monthly cost. --- ### Reliable SEO platform with strong rank tracking and easy navigation - Overall rating: 5/5 - Reviewer: Hemkesh R. - Industry: Information Technology and Services - Company size: 501-1000 employees - Product usage: 1-3 years · daily - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, my experience with Ahrefs has been very positive. It is a reliable platform for rank tracking, competitor analysis and website management. The tool is easy to use because of its good navigation, and it works well for team collaboration when sharing insights with colleagues. Although the value for money can be a challenge for smaller businesses, the quality of data and stability of the platform make it a strong choice for serious SEO Work. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ahrefs is very strong in rank tracking and competitor research. I can clearly see keyword positions and how they change over time. The navigation inside the tool is clean and easy, so moving between Site Explorer, Keywords Explorer and reports feels smooth. For website management, it helps me quickly audit pages, links and content gaps from one place. From a security point of view, access control and account management feel reliable for professional use. It also supports team collaboration well, because multiple people can review the same data and reports easily. #### Cons The biggest concern is value for money, especially for freelancers and small teams, because the pricing is high. Some reports are powerful but not explained clearly, which can slow down work for new users. For customer support, responses are helpful, but sometimes not fast enough when you are working on urgent client projects. --- ### Tracking our e-commerce search positions. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered Being an E-Commerce Manager, it is important to be visible on search engines. I apply this in the management of websites and competition. It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros The features of rank tracking are extraordinary as our marketing team can track our positions in the retail keywords easily with an easy navigation. #### Cons The pricing model is not great on value of money to a mid sized retail team, and customer service takes too much time to answer an important security question about user access. --- ### Best SEO Suite of Tools (in my opinion) - Overall rating: 5/5 - Reviewer: Stephen Saji M. - Industry: Computer Software - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: January 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, a really happy experience. Once you get to learn it, it just is very helpful for any SEO task. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The different kinds of features it has and how it is exactly made for every possible use case imaginable for SEO. It helps me find out keyword gaps, improve on page SEO, find hidden backlink opportunities, perform site audits etc #### Cons It can be a bit overwhelming and complex and times. Sometimes it does produce slow results also and has a slow learning curve. --- ### Powerful SEO Tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: July 2025 - Review source details: This review was submitted organically. No incentive was offered Ahrefs has been invaluable for tracking SEO performance and finding keyword opportunities, making it a must-have for digital marketing. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Comprehensive SEO tools, accurate keyword data, and easy-to-use core interface. Great product marketing too! #### Cons Pricing might be a bit too high for small businesses (especially new GEO tools), and some features have a learning curve. --- ### Search Engine Optimization Analyst - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Marketing and Advertising - Company size: 51-200 employees The reviewer finds this tool to be the best for keyword research and SEO audits, highlighting its accuracy in identifying keyword intent. There are some concerns about inconsistencies in keyword position tracking compared to actual SERP rankings. Full review available after login on Software Advice --- ### Amazing tool, but it's expensive. - Overall rating: 4/5 - Reviewer: Deyan G. - Industry: Internet - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The sheer amount of features make ahrefs a great tool. If you need to pick ONLY ONE SEO software, go with ahrefs. #### Cons Pricing is quite high. There's a joke running around that even thinking about ahrefs costs you a credit. #### Vendor response Hi Deyan, Thanks for taking time out of your day to leave a review of our platform, and for your kind words about our features. If you want to get more insights into using the tool efficiently, please don't hesitate to join one of our YouTube webinars. We run general and tool-specific ones to help you get the most out of your subscription. Replied February 2025 --- ### The best of its kind, but costly. - Overall rating: 5/5 - Reviewer: Sean M. - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: less than 1 year · daily - Reviewed: June 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Ahrefs helped me plan out content with low competition that would actually be seen. However, due to the price I wasn't able to afford it for too long. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ahrefs allows you to do so much to help SEO campaigns. You can see what articles in your niche have high search volume and low competition so you can help your blog/website get found, you can see what your competitors are ranking for and use filters like search volume and competition to see which you can use to plan similar content and get more search traffic, and so much more. #### Cons It is pricy. It is not easily accessible to the average person starting a website, however, if you have a decent budget for SEO, Ahrefs is one of the best investments you can make. --- ### Great but could be a tad bit more affordable. - Overall rating: 4/5 - Reviewer: Safia M. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 1-3 years · weekly - Reviewed: January 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My experience has be good. I like how responseive support is and to be honest Ahref is easily in the Top 3 SEO tools of all time. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The weekly Youtube trainings and Q and A's that they hold. I've honestly learned how to use the tool via those. Also, has the best backlink tracking tool in the industry. #### Cons If you compare it to other industry leading tools, they seem to vastly under report the amount of traffic a keyword receives. #### Vendor response Hi Safia, Thanks for taking the time to leave your thoughts! We are so happy to hear you've been joining in our YouTube webinars and are getting a lot of insights from them. Our Product Marketing team will be thrilled! We'll see you at the next one! :-) Replied February 2025 --- ### If you can afford this tool, do not spare the money - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: 3-5 years · daily - Reviewed: July 2023 - Review source details: This review was submitted organically. No incentive was offered It's very powerful tool, which is very worth to use. Occasionally you can expect some issues with updates but from few months it's very rarely. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ahrefs has a very large database containing all the required elements for effective website positioning. #### Cons I would like to say, that there is not a function that i like least. I love all, at least from functions which I use most often. #### Vendor response Much appreciated, Pawel!! We give our ebst to ship between 10-15 small and big updates each month. For the latest ones, please be sure to read our product blog: https://ahrefs.com/blog/whats-new-at-ahrefs-june-2023/ Replied July 2023 --- ### The best tool for Backlinking and one of the best SEO tools of all the times - Overall rating: 5/5 - Reviewer: Marco Genaro P. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 1-3 years · daily - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered Is definitely one of the big SEO tools in the market. Although it is pricy, Ahrefs is definitely a must if you're into backlinking campaings. They have unique features that are very useful to perform outreach campaigns. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros Although I'm a big fan of the audits and traffic estimations, which are very useful for competitor analysis, what I like the most about Ahrefs are their features related to backlinking. Many of these features provide all the information you need to create various types of outreach campaigns and advance your SEO techniques, such as detecting backlinks pointing to 404 pages or identifying unlinked mentions. #### Cons I found it a bit expensive. That's probably why is only for SEO Pros. Also, it's a bit hard to use at the very beginning. #### Vendor response Hi Marco, Thanks for taking the time to leave us a review! We're big fans of our backlink capabilities, and we're glad to hear you are, too! We'd love more insight into what you found difficult to use at the beginning. We have onboarding webinars and workshops for our customers, and we'd like to know how we can improve these in the future. :) Again, thanks for the kind words, and thanks for choosing Ahrefs! Replied December 2023 --- ### Once a great tool, now a charge oriented garbage - Overall rating: 1/5 - Reviewer: Narek S. - Industry: Design - Company size: 51-200 employees - Product usage: 3-5 years · weekly - Reviewed: April 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros Good competitor keyword analysis tools, good quality site health monitoring #### Cons Once one of the greatest SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us wonder how far this company can go in terms of customer service, customer respect, and pricing schemes. The new scheme is so complicated that your credit card can suddenly charge $1000s without your knowledge. When we contacted to customer support, they told us that beside the $2000 annual fee we pay, we also need to pay $3500 for additional keyword tracking (which we never signed up for, it was migrated from our old account, where usage was free) without our knowing. We decided to stop partnering with ahrefs due its complicated pricing model which scams users and surprisingly charges you and we're moving to different platform now. Usage is not recommended due to the high scam and confusion rate. Recommendation from a company with over 1 million organic monthly traffic and 22 million visitors. #### Vendor response Hi Narek, Thanks for taking the time to leave a review. Sincere apologies for any confusion caused by migrating your subscription to a new plan. Looking over your conversation with support, it sounds like this was an unfortunate misunderstanding that has since been resolved. Just to clarify, you were previously on an Advanced subscription, which allowed 5,000 tracked terms in Rank Tracker. When you switched to a Standard plan in 2022, those limits were reduced to 2,000. Please don't hesitate to contact customer support again in the future if you need further clarification on plan limits. Thank you. Replied April 2024 --- ### Ahrefs is the best but recent pricing updates make it hard to continue justifying - Overall rating: 5/5 - Reviewer: Maddy F. - Industry: Writing and Editing - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I think it's a robust tool. I think they do a great job on their blog and other educational material that shows people how to use the tool to the fullest. Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool — especially because there's an alternative that has all the same functionality and results my company needs, for about a third of the price I'm paying now. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I love everything about Ahrefs except their new pricing and plans. We primarily use the keyword research functionality and other functionality associated with it (like competitor research via content gap analysis). I also love their website audit tool and their backlink tracker. Their rank tracker is also great. There is no question that this is one of the best in the industry for all-in-one SEO needs. #### Cons Recent plan changes have made Ahrefs almost 3x more expensive for my company to use for the same features we've previously used it for. That's my biggest complaint, that the price hike wasn't gradual or sustainable. We're in the process of switching over to Semrush, whose plans are a lot more reasonable. I've always personally considered Semrush as being better for paid search and Ahrefs as better for organic search (especially when it comes to keyword research and backlink tracking) but Semrush has made many strides since I've last been in a position to compare the two and I feel confident that Semrush can handle our most important keyword research needs and the other all-in-one SEO features I mentioned in terms of what I like about Ahrefs. #### Vendor response We're sorry to see you disappointed, Maddy :( To bring some context, the pricing change was not made this year, but in March 2022. We took this decision to counter group buyers. But also to maintain the costs of our infrastructure (collecting, processing, and storing data for 7+ years waiting for you to request it) & continue building new tools and features. The change might come off as abrupt but we've gone to great lengths to communicate it on as many channels as possible (pricing page and billing page, welcome message, credit counter next to your account's name, and a dedicated area under Account Settings called Limits & Usage > Set limits). Grandfathered users can still keep their legacy subscriptions, provided they don't interrupt them. If you've upgraded by mistake just recently and feel that you've been wronged, please reach out to our support and seek help. If you still decide to go with Semrush, we respect that decision. However, please note that while they did make some improvements, they're still behind us in terms of infrastructure and the features you're looking after. Here are some unique features that you can find only in Ahrefs: KEYWORD RESEARCH - Traffic Potential - Parent Topic - History & ad charts - SERP comparison - 9 different keyword ideas reports BACKLINKS - Detailed statuses to new/lost backlinks - Internal backlinks report - Comparison mode SEO AUDIT - Segmentation - Customizable issue statuses - Internal link opportunities report - HTML code & text comparison These are but just a few, I didn't touch upon the infrastructure that makes us the most beloved toolset by the SEO community. Our support team (or myself) can provide more info on all these features should you need further help! Replied January 2023 --- ### AHrefs for me still the KING for SEO research and a big plus in backlink research - Overall rating: 5/5 - Reviewer: Mike K. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered For our team this tool saved us ALOT of time, i was able to teach translators also to work with this tool to do specific keyword research for their country. And the training was needed because overall it's not a "easy tool" but a professional tool. That will cover all the needs of SEO/SEA/SEM experts. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros There are many tools on the markt, but Ahrefs gives you all the things you need to do a in depth SEO research. We have been using is for competition/keyword and backlink research for multiple countries and with the data we where able make the best content and tweaks needed. #### Cons The made some big changes on the subscriptions, we still have legacy but if we change we would LOSE alot of options... For us it would be a downgrade... Also keyword tracking can become PRICY when you want to track more then 5000 keywords (multiple countries). #### Vendor response Happy to know you're enjoying Ahrefs, Mike! We took the decision to change our pricing model after we thoroughly studied the actual usage data. Based on it, we discovered that 80% of our paying customers wouldn't be affected by it. Hence, we went for a pricing model that motivates people to pay more for the features they get value from. We agree though that this might not work for everyone and apologize for that. Should you have any further questions, please reach us at support@ahrefs.com and we'll be happy to help. Replied November 2022 --- ### Great Chrome extension - Overall rating: 5/5 - Reviewer: Nicole C. - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: June 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. In general, I love to work with my Ahrefs Chrome extension. I have it pinned and always active. It helps me get all the information from websites and keywords. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that the platform is easy to use, and you can understand every feature the app has to offer. In general is super user-friendly. And I love the Chrome extension to get the information of each site. #### Cons At the moment, I like all the features I have been using of Ahrefs, and I don't have any cons to give you. --- ### Ahrefs - better than the rest? - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: Self-Employed - Product usage: 3-5 years · monthly - Reviewed: September 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience has been very good with AHREFS. I would recommend it for anyone wanting to not only learn more about SEO, but how to be more effective with their SEO strategies. The more you use something like this software, the better at SEO you become because you have more tools under your belt and better processes for a good strategy. You really need data for a good SEO strategy and something like this software is going to get you there. If you don't have the funds, try ubersuggest (and you can sign up with a blank gmail account if you don't want to share your GSC or analytics data) #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros When you're looking at SEO Software, one of the main things you want to look for is accurate data. There are many different choices out there with many different features. Lots of these software products have many of the same features. So what separates all these different SEO suits, for me, it would be the accuracy of data. And AHREFS seems to have pretty accurate data, compared to the competition. For one, it seems to have a great backlink database. This allows you to uncover more backlinks per website, compared to the competition. Also, another area where it's a little bit more accurate would be their domain rating (the strength of a websites authority), and therefore their Keyword Difficulty score. Now obviously you can't rely completely on an autmatically calculated Keyword Difficulty score, since there are too many unknown variables. But it is great to have for bulk data analysis. Other than that, I would say, they also have almost everything you need out of an SEO software suite. Their user experience is also pretty good. The closest alternative I would say is semrush. And I would say both are about equal in my recommendation, with Ahrefs being slighly better, but semrush being better for most due to the lower cost. #### Cons The biggest con to AHREFS is the price. It seems overly expensive, especially considering now that you can pay for Ubersuggest for a fraction of the cost. Or you can even use some of the Ubersuggest features for free (however keep in mind, you are really paying them with your data if you sign up with your GSC or analytics account). However, it's not going to be as comprehensive as something like this software. So in my mind, if AHREFS lowered the price, it would be a no-brainer. But if you rely on this data for your business, or an agency. Then you consider the cost a necessary expense for one of the best software programs out there for SEO. --- ### A whole toolbox of tools - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: September 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good suite of tools that cover all of the most common SEO-related tasks. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros They are constantly improving the product and they listen to user requests for features. Most of the metrics you're interested can be seen on a single screen and if you want, you can dive into them to get more detail. #### Cons There's a LOT of tools available and sometimes it can become difficult to know which ones are going to be best for you task/ask. #### Vendor response Hi Bryan, Thank you so much for taking the time to leave us your thoughts! We appreciate you highlighting our willingness to listen to and incorporate customer feedback. And thanks for bringing up how we can improve platform education. We'll pass that info to the rest of the team! Replied November 2024 --- ### Solid keyword research and backlink analysis tool - Overall rating: 5/5 - Reviewer: Andrew E. - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: less than 1 year · weekly - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review. My overall experience using Ahrefs has been very positive. I've used the platform for multiple businesses and have never thought to look elsewhere for a different solution. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that the ahrefs user interface is very data-driven and you can drill down into the data to gain further insight. The primary benefit for me is that it gives me access to data I wouldn't otherwise have access to. #### Cons The only major con is the pricepoint - it's quite costly for small businesses. Additionally, the backlink data doesn't refresh very ofter for the lower plans. --- ### Amazing SEO tool for Content SEO - Overall rating: 5/5 - Reviewer: Kalei W. - Industry: Financial Services - Company size: 51-200 employees - Product usage: less than 1 year · weekly - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros They make amazing content! They are also constantly adding more useful features. They really understand content marketers, not just SEO. #### Cons It's not always obvious exactly what you need to do to get started. #### Vendor response Hi Kalei! Thanks for your kind words about Ahrefs! If you're struggling with where to begin, we highly recommend checking out our Academy section (with certification!) or joining one of our live webinars, where we go over both general quick wins and specific tools. It's a great place to learn how to maximize your subscription and get amazing insights. Replied February 2025 --- ### Great Alternative to Semrush! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: October 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I will continue use Ahrefs with most of my client's projects for its simplicity of use and quick and intuitive user interface, and great email alert service. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros The inspection tools. They grant me a great view of what i need to fix on my website, and i find it more clear than Google Page Speed and google Console. #### Cons Some of the most interesting tools are paid ones, without the chance to try them in a limited way or with a trial. #### Vendor response Hi Monica, Thanks for taking the time to leave a review of Ahrefs! We're thrilled to hear that you're enjoying our inspection tools. Thanks again! Replied October 2023 --- ### No respect to long-term clients and testers - Overall rating: 5/5 - Reviewer: Dmitriy S. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered As I explained, the overall experience is good, however their pricing model (where you must pay for tools that you will never use) is terrible. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Ahrefs was always a great tool, that I personally recommended to many colleagues and partners in the SEO industry. #### Cons Their pricing model and customer support is terrible. I was somehow involved into what ahrefs is right now, by providing a lot of feedback/feature requests in the early days of ahrefs (same I did for other now well-known SEO platforms). However, this month they just disabled my current plan that I was using for a long period of time, forcing me to switch to more expensive and less functional package. We never exceeded the usage of credits, but they decided that we need to pay more, and pay more for tools that we never used and never will use. #### Vendor response Hi Dmitry, We're sorry to hear that you're not happy with the usage-based pricing, and we're sorry that we can no longer support Legacy accounts that exceed the current usage-based pricing limits. As a long-time user, you're aware that we haven't raised prices on our product in a long time. Unfortunately, the previous Legacy limits and pricing don't reflect the value users get from our current products, making a pricing adjustment necessary. We hope you'll continue to get value from Ahrefs, and we hope to count you among our users in the years to come. Replied January 2024 --- ### Best tool for backlink and keyword research - Overall rating: 5/5 - Reviewer: Prabhakar U. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Ahrefs is the best tool which is easy to use, budget-friendly, provides accurate and fresh data. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Backlink research is my favorite feature in ahrefs. #### Cons COntent explorer feature can be improved. There should be a feature to filter the results according to keywords in the title or URL. ---