All Ahrefs Reviews

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Maddy

Writing and Editing, 2 - 10 employees

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed August 2023

Ahrefs Changing the Industry Standard

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Maddy

Verified reviewer

Writing and Editing, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed January 2023

Ahrefs is the best but recent pricing updates make it hard to continue justifying

Overall, I think it's a robust tool. I think they do a great job on their blog and other educational material that shows people how to use the tool to the fullest. Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool — especially because there's an alternative that has all the same functionality and results my company needs, for about a third of the price I'm paying now.

PROS

I love everything about Ahrefs except their new pricing and plans. We primarily use the keyword research functionality and other functionality associated with it (like competitor research via content gap analysis). I also love their website audit tool and their backlink tracker. Their rank tracker is also great. There is no question that this is one of the best in the industry for all-in-one SEO needs.

CONS

Recent plan changes have made Ahrefs almost 3x more expensive for my company to use for the same features we've previously used it for. That's my biggest complaint, that the price hike wasn't gradual or sustainable. We're in the process of switching over to Semrush, whose plans are a lot more reasonable. I've always personally considered Semrush as being better for paid search and Ahrefs as better for organic search (especially when it comes to keyword research and backlink tracking) but Semrush has made many strides since I've last been in a position to compare the two and I feel confident that Semrush can handle our most important keyword research needs and the other all-in-one SEO features I mentioned in terms of what I like about Ahrefs.

Reason for choosing Ahrefs

At the time, the pricing and overall value were optimal. That's no longer the case as I write this review.

Vendor Response

We're sorry to see you disappointed, Maddy :( To bring some context, the pricing change was not made this year, but in March 2022. We took this decision to counter group buyers. But also to maintain the costs of our infrastructure (collecting, processing, and storing data for 7+ years waiting for you to request it) & continue building new tools and features. The change might come off as abrupt but we've gone to great lengths to communicate it on as many channels as possible (pricing page and billing page, welcome message, credit counter next to your account's name, and a dedicated area under Account Settings called Limits & Usage > Set limits). Grandfathered users can still keep their legacy subscriptions, provided they don't interrupt them. If you've upgraded by mistake just recently and feel that you've been wronged, please reach out to our support and seek help. If you still decide to go with Semrush, we respect that decision. However, please note that while they did make some improvements, they're still behind us in terms of infrastructure and the features you're looking after. Here are some unique features that you can find only in Ahrefs: KEYWORD RESEARCH - Traffic Potential - Parent Topic - History & ad charts - SERP comparison - 9 different keyword ideas reports BACKLINKS - Detailed statuses to new/lost backlinks - Internal backlinks report - Comparison mode SEO AUDIT - Segmentation - Customizable issue statuses - Internal link opportunities report - HTML code & text comparison These are but just a few, I didn't touch upon the infrastructure that makes us the most beloved toolset by the SEO community. Our support team (or myself) can provide more info on all these features should you need further help!

Replied January 2023

Kirill

Internet, 1 employee

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

1

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2023

A thing no AHREFS affiliate will tell you

Even if this credit rule is listed on the Pricing page, it is unclear what those credits are consumed for. I could never expect that they melt out with EVERY click... So I got disappointed / this is not what I call customer-friendly. The app is very expensive already, and this credit situation doesn't improve the app's usage. But it brings the company much more money, I understand. Tja, that's capitalism, bro.

PROS

Of course, we all know it's a fantastic tool that provides many information and tools. I haven't used it for a long time, but I decided to use it because many people on youtube were praising how good it is.

CONS

Here's what no Youtuber/ahrefs-affiliate will tell you: after you pay, you will realize that EACH LITTLE click you make on the platform consumes a credit, and for 100 EURO per month, you have only 500 of those. Literally. Just 500 credits. I started my keyword research, and schwupps - almost 100 credits gone. EACH STEP you need while looking for keywords/related topics consumes credits.

Reasons for switching to Ahrefs

Ubersuggest is much cheaper than Ahrefs, but the data is outdated (all the metrics are three months old, which makes the research quite useless), and once again - you have to buy credits to get up-to-date information. Those costs ca. 30 EUR per month, doubling the app's price.

Vendor Response

Hi Kirill, Good to see you back! Indeed, our pricing has changed since last year (March 2022, to be more specific). With the old plans, the main features were available to everyone—regardless of the plan they were on. This meant large agencies paid the same subscription price as a one-person SEO (often a beginner). The best way to differentiate usage was by how many "data requests" each user was pulling. Hence "credits" were born. Credits get consumed when accessing reports and requesting new data from all our core tools, Dashboard, Alerts, and standalone tools (like Batch Analysis). Site Audit and Rank Tracker DO NOT consume credits. However, we are very transparent about them. The monthly subscription, plus the plan additions are all listed on our: - Pricing page - Billing page - In-app welcome message - Visual live counter (in the header, next to your account name) - Limits & usage page under Admin Settings If you want to save on credits while doing kw research, I recommend searching them in bulk. For more info on how credits work, please read our help page article: https://help.ahrefs.com/en/articles/6061658-about-credits-and-export-rows As for the pricing pain point, we're improving our product and our ability to crawl the entire web: https://ahrefs.com/big-data. Hence prices need to follow along to make our business sustainable. To give you a greater understanding of the costs involved, our data center costs in Singapore alone have run over $400M in the past 3 years (https://tech.ahrefs.com/how-ahrefs-saved-us-400m-in-3-years-by-not-going-to-the-cloud-8939dd930af8). Despite this, we still get that the new system might not be working for everybody (including yourself), hence we apologize for that. Happy to answer any further questions. Andrei

Replied June 2023

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Kenny

Verified reviewer

Computer Hardware, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed June 2019

Are these reviews for real??

The hits all come from 54.x.x.x and apparently have a fetish for using the bible in repetitive succession that just swamps our logs. Sometimes we just use iptables to get rid of the rogue site but aside from being a pest I see no other damage. The hits look like this: 54.x.x.x "Get /bible/18_028.HTM http/1.1" 404 However our associate that also gets hit by the rogue ahrefs site is being hit with non-biblical hits (go figure). Don't bother getting messed up with ahrefs, it's just another bad affiliation that will come back to bite you sooner or later in my opinion.

PROS

I like how ahrefs disregards a cease and desist notice.

CONS

This is just another hacker site. They've been hitting our server for over 2 years now (and not just us).

Vendor Response

Hi Kenny! Apologize for the inconvenience caused. It looks like we hit a family of repetitive links to this site and we kept performing requests to URLs following the pattern /bible/${N}_${K}.HTM. Rules added to the robots.txt file could have avoided this. Our crawler has improved since then considerably. I invite you to write to our support team at support@ahrefs.com for any technical issues you might encounter.

Replied July 2022

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Mike

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2022

AHrefs for me still the KING for SEO research and a big plus in backlink research

For our team this tool saved us ALOT of time, i was able to teach translators also to work with this tool to do specific keyword research for their country. And the training was needed because overall it's not a "easy tool" but a professional tool. That will cover all the needs of SEO/SEA/SEM experts.

PROS

There are many tools on the markt, but Ahrefs gives you all the things you need to do a in depth SEO research. We have been using is for competition/keyword and backlink research for multiple countries and with the data we where able make the best content and tweaks needed.

CONS

The made some big changes on the subscriptions, we still have legacy but if we change we would LOSE alot of options... For us it would be a downgrade... Also keyword tracking can become PRICY when you want to track more then 5000 keywords (multiple countries).

Reasons for switching to Ahrefs

We had to many tools, so we needed to look for a compleet tool, or just drop some. In the end we picked Ahrefs due to the big need of backlink research and a compleet database in multiple languages. After alot of testing and comparing SEMRush and Ahrefs came on top, with for us Ahrefs a bit better.

Vendor Response

Happy to know you're enjoying Ahrefs, Mike! We took the decision to change our pricing model after we thoroughly studied the actual usage data. Based on it, we discovered that 80% of our paying customers wouldn't be affected by it. Hence, we went for a pricing model that motivates people to pay more for the features they get value from. We agree though that this might not work for everyone and apologize for that. Should you have any further questions, please reach us at support@ahrefs.com and we'll be happy to help.

Replied November 2022

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Manuel Ángel

Verified reviewer

Education Management, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2022

A very comprehensive and user-friendly SEO toolkit

I have had a great experience with Ahrefs. The software is easy to use and the features are very helpful. The customer service is also great. I would definitely recommend Ahrefs to others.For example, the last day in the office, talking with a client that had a website that was not ranking well in Google for any relevant keywords. After conducting a keyword research, we found a set of keywords that had low competition and were relevant to the client's business. We then used Ahrefs to create a link-building campaign and improve the website's on-page SEO. After several months, the website was ranking on the first page of Google for all of the targeted keywords.

PROS

he most appealing aspect of Ahrefs is its comprehensive and easy-to-use features. As a Seo Specialist, I find the Site Explorer, Keywords Explorer, and Content Explorer to be particularly useful in helping me understand my website's ranking and content performance. Additionally, the Ahrefs blog is a great resource for staying up-to-date on the latest industry news and trends.

CONS

The price is the only thing I didn't like about Ahrefs. It's a bit pricey, but it's worth it for the features and data it provides.

Reasons for switching to Ahrefs

The two tools are very similar in terms of features and price. However, Ahrefs is slightly better in terms of features and support.

Vendor Response

Sharing your client's success story with us is heart-warming, Manuel, thank you! Stay tuned for more awesome features that are currently being developed. And if you have any further suggestions, please drop us a line at support@ahrefs.com. We're open to feedback! :)

Replied November 2022

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Hasan

Verified reviewer

Computer Software, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2022

The most feature-rich SEO tool

They have a solution for whatever need you might have. And if they don't have it yet, you can expect them to develop it soon. Ahrefs is the most powerful tool for SEOs who focus on backlinks, while it's more than enough for people who are trying to maintain their website, come up with new keywords to write about, and have an eye on the competition.

PROS

It's an all-in-one solution for your website SEO. Apparently, they have the most active crawler among all SEO tools, and they cover everything you need from your site's technical performance to keywords, backlinks, etc. Ahrefs focus on educating the community is a big bonus. If you're keen on starting your SEO career, or improving your website SEO, Ahrefs is the only tool you need.

CONS

Unlike some other competitors like Moz, they don't have solutions for local SEO. Also their new pricing is slightly less affordable. I wish they had a Lite package for SMBs too.

Reason for choosing Ahrefs

More precise data that is regularly updated - better company direction - faster solution development.

Vendor Response

Kudos, Hasan! Just recently we started recognizing Local Packs in SERP, which can help with your local SEO efforts (if you don't already count the Rank Tracker, which allows you to monitor keyword rankings on a location basis). Hope this helps!

Replied July 2022

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Khan Md Mohaiuminul Islam

Verified reviewer

E-Learning, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2022

Best valued keyword research tool especially for backlink analysis.

After years of using other tools and being frustrated by lack of data , Ahrefs solved this problem. One of my client from MENA region (Middle east), its very hard to get enough data for keyword research, Ahrefs big data storage helps me to solve this issue. For search engine optimization industry ,i have to say Ahrefs is indispensable tool, i can not able to think any other tool to replace in near future. Seo audit, examining the competition and identifying quality backling improves the SEO planning. Feels like it is over priced but it helps me too much.

PROS

Ahref interface is user and beginner friendly, able to do keyword research of around 10 nos different search engine. My website pages backlinks can easily trackable. Content gap section provides good information,by assessing this section incan identify the content gap and work on it. Competitor analysis, backlink analysis, SEO audit is my problem area , Ahrefs solved this problem perfectly.

CONS

I did not find any big issue, price is little overpriced. Last time it also reduces the quote. Every tools perfect tutorial can improve our user experience, for beginner its little bit confusing which tool to use.

Reasons for switching to Ahrefs

Backlink analysis the best tool of Ahref, to view competitor backlink.

Vendor Response

Thank you for the thorough feedback, Khan! We always giggle when we read about practical use cases from our customers. As for the pricing, I would like to point out that we have one of the most active web crawlers on the Internet according to CloudflareRadar (https://radar.cloudflare.com/verified-bots) and the largest index of live backlinks. We didn't mention the hardware and human costs of crawling and indexing the Internet since 2010, which might come off as hidden costs. Not to mention the features and improvements we're constantly making. That being said, our pricing helps us provide a sustainable business model that's based on actual data usage. Hope the pricing is more clear now! :) Andrei

Replied September 2022

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Habib

Verified reviewer

Computer Software, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2022

The Swiss knife for SEO

I just can't express enough how powerful and important this tool is. It helps me outrank my competitors by finding their lackings and building links from their backlink profiles. It's a tool that can't be replaced with any other tool on the market, but this one is quite expensive I might say. There are tons of features like site audit, and keyword explorer and each one of these features comes in handy in the case of SEO.

PROS

If you are an SEO you must be heard of this software before, this one got the biggest database of backlinks in the world, I can't think of a day without it. It helps me like nothing else in the world in case of finding link-building opportunities. Helps me to audit and optimize my websites and outrank the competitors easily. For anyone taking SEO seriously, this is a must-have tool for sure. Data accuracy is the best in the market and reliable.

CONS

Too expensive for beginners, and there the limitations with the basic packages.

Reasons for switching to Ahrefs

Ahrefs have the most accurate and reliable on-time data, which makes me switch the platform.

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Tayyab

Verified reviewer

Writing and Editing, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed June 2020

All Resources to Grow Search Traffic

I found it useful and beneficial in Keyword Research and Analyze Competitor Details.

PROS

Ahrefs is a complete SEO tool that holds multiple tools like Link building Keyword research Competitor analysis Rank tracking Site audits I usually use Ahref for keyword Research which is important to grab the traffic to your site as well as analyze the top rank keywords.

CONS

Little bit Complex Interface Many filters on referring domains Not 100% accurate Stats less Internal link opportunities

Reason for choosing Ahrefs

I was in doubt that all are the same in some way. But After research and use, I found Ahref more useful than others in most of the terms like backlink research for my website [SENSITIVE CONTENT HIDDEN]

Nathan

Marketing and Advertising, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed August 2023

Best on the market but not for everyone

Really good software but not for everyone, for big companies it's really good but for smaller companies with less budget I don't think it worth it.

PROS

The most complete software for SEO competitors research and market research.

CONS

The price was too much, the cheaper plan is more expensive than some premium tier plans on competitors and still lack features.

Reasons for switching to Ahrefs

Lack of features on Ubersuggest, also Ahrefs have better data.

Vendor Response

Thank your for your thoughts, Nathan! Would you mind sharing the competitors that you compared our lowest tier plan, please?

Replied August 2023

Olivia

Cosmetics, 1 employee

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed April 2021

One of the Best Tools for Keywords

Overall I think it's a great tool which is actually quite addictive! If it wasn't for the high cost I would probably have kept my subscription. I had great results with my keyword research and also for finding articles that would rank well on Pinterest.

PROS

This is a good tool for finding keywords and monitoring your backlinks. I mainly used it to look at my competitor's keywords and domain rating and also monitor my backlinks. Overall it is excellent if you want to monitor how your website is doing over time and receive alerts when you have new keywords ranking. I also found it helpful to find low competition keywords to help my posts rank better. I also like that you are able to cancel your subscription easily if you want to unlike some of Ahref's competitors who make cancelling complicated!

CONS

It's really very expensive and I've found other tools that are less expensive that do what I need them to do with finding keywords. I think Ahrefs is the best but it's so expensive that I can't justify paying the cost. Also if you are new to keyword research it's quite complicated. Ahrefs have a youtube channel and lots of help so that you can learn how to use it but there are still other tools which are much easier for beginners.

Reasons for switching to Ahrefs

I didn't like that this company made it so difficult to cancel your subscription. Also the reports it generated had errors in them and the customer service didn't seem able to help. Ahrefs was much better in my experience.

Deyan

Internet, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2022

Ahrefs review

Overall, we are happy with Ahrefs, despite its flaws.

PROS

What I like most about Ahrefs is that it's an all-in-one tool. We mostly use it for keyword research, competitor analysis, and the technical health of our websites. It also serves as a starting point for our outreach campaigns. Customer support is also responsive and helpful.

CONS

It's a bit complicated, and although their team tried to do the UI as intuitive as possible, the sheer amount of features make it difficult to use. Training new employees to use its full potential takes too much time. Additionally, it updates slowly, so the data you see on your dashboard is outdated. For example - I managed to remove over a million backlinks from a spammy website. It took ahrefs well over 3 months to "realize" they are gone.

Reason for choosing Ahrefs

Better for linking strategies and better at find technical problems.

Vendor Response

Thank you for your feedback, Deyan! As an all-in-one toolset, the platform can be difficult for first-time users. Besides the UI tooltips, you can also reference our Academy (https://ahrefs.com/academy) and Help page (https://help.ahrefs.com/en/) to speed up the onboarding process. Our support team is also reachable in-app or at support@ahrefs.com in case you have further questions. As for the spammy backlinks, and backlinks in general, our crawler indexes some pages faster and more often than others. The speed of crawling and updating specific pages also depends on their URL Rating (UR). Pages with lower UR have a lower chance of getting indexed and updated more often, as compared to pages with a high rating. In the meantime, you can disavow the spammy backlinks so that they are hidden. The disavow function is available on the dashboard, to the right of each project. You can then export the disavow file from Ahrefs and upload it to GSC. Hope this helps!

Replied July 2022

Skyler

Writing and Editing, 1 employee

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

FUNCTIONALITY

5

Reviewed July 2022

Ahrefs is the best and only SEO tool you need for keyword research

Ahrefs has helped me with keyword research for a new blog to develop a content strategy for the next 6 months and determine what content to prioritize and focus on. It has also been very helpful with competitor research to find keyword ideas I would never have thought of. I also use it to track position rankings and backlinks.

PROS

Ahrefs is the best SEO tool for keyword research and competitor analysis. I've tried other software like SEMRush and Moz but found that Ahrefs is the most accurate regarding keyword difficulty. I also like the backlink tracking, as well as competitive research tools to find keyword ideas from competitors as well as backlink suggestions.

CONS

There is a bit of a steep learning curve to get started, and at first, Ahefs interface can seem quite overwhelming and intimidating, as if there is perhaps too much information. However, Ahrefs have excellent YouTube training resources that help you understand all the important features and feel comfortable using Ahrefs within a couple of hours. There are also great tutorials for people completely new to SEO. Although to take advantage of Ahrefs' most important features, you need to pay for the Standard Plan, which is quite expensive for small businesses, startups, and bloggers compared to the Lite plan. There is also no longer a paid trial version available.

Reason for choosing Ahrefs

SEMRush and Ahrefs are, in my opinion, the 2 leaders in SEO software. I tried SEMRush with a free 7-day trial, but I found for keyword research, Ahrefs is a lot more accurate in terms of keyword difficulty and where I should focus my time and energy on certain keywords for content writing.

Vendor Response

Appreciate the kind words, Skyler! Pricing-wise, please note that the Standard plan is more suitable for seasoned SEOs, not necessarily startups. Indeed, we've discontinued the trial. But people who want to convince themselves about the value of Ahrefs can use our free plan. With the free plan, you can use Site Explorer and Site Audit for free for all your verified projects - sign up here: https://ahrefs.com/webmaster-tools We also have a bunch of free tools under our free tools hub: https://ahrefs.com/free-seo-tools These should serve as a "soft trial" for starters.

Replied October 2022

Madan

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed November 2020

Is Ahrefs the best tool for SEO?

Talking about the overall experience with Ahrefs I love the tool. It has helped me to rank my article on google as well as to find the best and working keywords for my ads.

PROS

I have used a few SEO tools like Mangool, Moz, SEMRush, and others, yet nothing works like Ahrefs. It is one of the most powerful and featured tools out there. The addition of new features on this tool continuously makes it more special. Perhaps the best thing about Ahrefs is that it crawls and records new backlinks super quickly. I mainly use this tool for keyword research and monitoring backlinks. This tool has helped me to rank my website on the first page of google. I consider it the best tool for organic keyword research and to find the SEO difficulty for each keyword.

CONS

I am using Ahrefs for more than 2 years. I haven't noticed any technical difficulty out there. Some of the people consider the pricing as a little bit high but I think the pricing is not much high according to the service they are providing.

Reasons for switching to Ahrefs

Because I find Ahrefs as all in one tool that helps in SEO.

Anonymous

51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed September 2022

Great product i uses personally

Overall I am happy with the product

PROS

The ease of usability and data accuracy is better than other alternatives

CONS

Sometimes the product shows outdated data .

Reasons for switching to Ahrefs

I switch both products whenever i need to spend more on research

Vendor Response

Kudos! Could you tell us at support@ahrefs.com when and in which tool the data is sometimes outdated? Thank you!

Replied September 2022

Joseph

Internet, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2021

Ahrefs has a lot of depth!

Ahrefs makes short work of diagnosing ranking issues on page and off page. Definitely a powerful tool.

PROS

As a lead generator, I spend a TON of time doing keyword research. Ahrefs does a fantastic job with finding keywords and keyword phrases that have a lot of search volume with lower keyword ranking difficulty.

CONS

Other than it being a bit pricey, there is very little I don't like about this software. If anything, the first day or two was a challenge learning how to generate and export custom CSV's.

Reason for choosing Ahrefs

I felt more confident with Ahrefs interface.

Reasons for switching to Ahrefs

Too many redundant features, and each module was a separate tab or app.

Byron

Internet, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2022

Keywords That Open Doors | Ahrefs Review

Ahrefs is one of the most popular SEO tools on the market today. It offers tons of information about any website or competitor that you could ever need, making it super easy to do your job well. The only downside I've found so far is that it's a bit expensive for those on a budget (though it's still worth every penny!). Other than that, Ahrefs is amazing and everyone should use it!

PROS

The Pros:1) It's really easy to use--even if you're not great with tech stuff like me!2) The user interface is beautiful and clean, so it doesn't feel like work when I'm using Ahrefs.3) There are so many different ways to use this tool! Whether you want to find new link opportunities or analyze which keywords your competitors are ranking for, there's something here for everyone.4) It's affordable compared to some of the other SEO tools out there! And since it does so much, it's worth every penny!

CONS

The Cons:1) Sometimes the results don't load as quickly as I'd like them to--but that might just be because I have such a big list of sites to analyze at once! And even then, it only takes about five seconds anyway, which isn't too bad at all in my opinion.2) It can sometimes be difficult finding documentation or training videos on how to use certain features--but again, this might just be because I'm looking in the wrong places or not understanding what I'm reading correctly... But overall it's still pretty easy to use despite this slight drawback!

Vendor Response

Wow, thank you for the detailed review, Byron. Love the title! ^^ Moving on to your concerns: 1. A 5 seconds load time is a lot. Could you write us at support@ahrefs.com, and perhaps send us your HAR file, so my colleagues can further investigate? Thank you. 2. What features do you require assistance with? You can check our help page (https://help.ahrefs.com/en/), Academy courses (https://ahrefs.com/academy), and YT channel (https://www.youtube.com/c/AhrefsCom) to get the most out of Ahrefs. Of course, you can always write us in the support chat. We'd be happy to help out! :)

Replied November 2022

Jyoti Ranjan

Education Management, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed April 2023

Ahrefs - A Comprehensive SEO Tool to Boost Your Online Presence

Ahrefs is an invaluable tool for any digital marketer or website owner looking to improve their online visibility and outrank their competition. Its comprehensive suite of features, user-friendly interface, and top-notch customer support make it the ultimate SEO tool. I highly recommend Ahrefs to anyone seeking a reliable, powerful, and accurate platform to streamline their SEO efforts and drive tangible results.

PROS

Ahrefs boasts an intuitive, user-friendly interface that makes it easy for users of all experience levels to navigate and utilize its features. The dashboard provides a quick snapshot of your website's performance, including domain rating, backlinks, and organic trafficAhrefs shine in backlink analysis, offering one of the most extensive backlink databases in the industry. The platform allows me to assess the quality of my clients' backlinks, identify potential link-building opportunities, and monitor competitors' backlink profiles. The disavow tool has also been beneficial in protecting websites from potentially harmful links.

CONS

While Ahrefs is undoubtedly a powerful and comprehensive SEO tool, there are a few minor drawbacks that I have encountered in my experience 1-pricing2-Mobile App:3-Data Update Frequency:

Vendor Response

Happy to hear we're helping you secure more clients and keep existing ones loyal, Jyoti! May I ask what data update frequency are you talking about? Indeed, we don't have a mobile app at the moment, since it would be quite hard to read a lengthy chart on a 5" mobile screen. As for our pricing, you mainly pay in direct proportion to the data that you're requesting. If you find it too expensive though, you can always use our free tools for various SEO tasks: https://ahrefs.com/free-seo-tools For any further inquiries, please write us in the support chat :) -Andrei

Replied April 2023

Dmitriy

Marketing and Advertising, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

2

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed December 2023

No respect to long-term clients and testers

As I explained, the overall experience is good, however their pricing model (where you must pay for tools that you will never use) is terrible.

PROS

Ahrefs was always a great tool, that I personally recommended to many colleagues and partners in the SEO industry.

CONS

Their pricing model and customer support is terrible. I was somehow involved into what ahrefs is right now, by providing a lot of feedback/feature requests in the early days of ahrefs (same I did for other now well-known SEO platforms). However, this month they just disabled my current plan that I was using for a long period of time, forcing me to switch to more expensive and less functional package. We never exceeded the usage of credits, but they decided that we need to pay more, and pay more for tools that we never used and never will use.

Reason for choosing Ahrefs

Ahrefs had the best database of backlinks.

Vendor Response

Hi Dmitry, We're sorry to hear that you're not happy with the usage-based pricing, and we're sorry that we can no longer support Legacy accounts that exceed the current usage-based pricing limits. As a long-time user, you're aware that we haven't raised prices on our product in a long time. Unfortunately, the previous Legacy limits and pricing don't reflect the value users get from our current products, making a pricing adjustment necessary. We hope you'll continue to get value from Ahrefs, and we hope to count you among our users in the years to come.

Replied January 2024

User Profile

Vikram Singh

Verified reviewer

Online Media, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed November 2018

Great competitors analysis tool

I am working as SEO manager in one of the top-rated Digitial Marketing agency in India and I am using Ahrefs since last 2 years now, this is one of the tools that I am using on a daily basis and I really can't leave a day without this tool. It makes my competitor's analysis work so easy, Ahrefs helps me find the best links from my competitors and I have explored what content Gap and some basic distance my client's website is having and can set the campaign accordingly. This is the must have tool before starting SEO or content marketing campaign.

PROS

The best thing about Ahfers is you will get everything related to competitors & backlink analysis. It includes few most amazing features like comprehensive backlink data, Overall organic keywords your website is ranking for, Overall organic traffic with history, Keywords explorer for detailed keywords research, Linkintersect to see which links your competitors are having and you don't, and many more. Ahfers is also one of the most user friendly tool I have ever used, it has got everything which every digital marketers need. You can find hundreds of links opportunities by using content explorer which shows you which content is shared the most in your niche. You can reverse engineer your competitors backlink by the cocomprehensiveis of competitors backlink and acquire them.

CONS

The only thing I like the least about Ahrefs as they didn't provide any Free search trial, while few of the other similar tools will give you few serachs in a day but in Ahrefs you won't get anything for free NOT even a single search.

Palla

Information Services, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2023

Best productive tool for keyword research

One of the strengths of Ahrefs is its detailed backlink analysis, which can help businesses to identify which websites are linking to their site and to understand the quality of those links. This information can be used to identify opportunities for link building and to evaluate the effectiveness of existing link building efforts.

PROS

Ahrefs provides detailed backlink analysis, which can help businesses to identify which websites are linking to their site, and to understand the quality of those links. This information can be used to identify opportunities for link building and to evaluate the effectiveness of existing link building efforts.Ahrefs provides extensive keyword research and analysis capabilities, which can help businesses to identify the keywords that their target audience is searching for, and to understand how they rank in search engine results pages (SERPs) for those keywords.

CONS

Ahrefs 2.0 can provide a lot of data and insights, but it can be challenging for users to navigate

Vendor Response

Palla, your review title brings us much! ^^ We've actually just released how-to guides with actionable use cases for all our 2.0 reports. Check them on our academy under the "Site Explorer 2.0" section: https://ahrefs.com/academy/how-to-use-ahrefs They're accessible in-app too! :)

Replied February 2023

Berke

Marketing and Advertising, 10,000+ employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2022

SEO & Marketing Tool with Ahrefs

I am using Ahrefs over 5 years to drive my marketing strategy, understanding SEO and making keyword research. I am analyzing competitors that my clients have and try to reach their organic traffic.

PROS

Ahrefs is helpful tool for marketing strategy and marketing insights. You can define your strategy with Ahrefs for SEO perspective and understand your market. They are good at keyword research and competitor analysis.

CONS

Ahrefs has kind of old dashboard and it is important to have UI and UX perspective. They should develop their UI kit for user experience.

Vendor Response

Competitor analysis FTW!! We're actually in the process of updating all of our old reports to the new infrastructure, UX-wise too. What parts of the app are you referring to when saying "old dashboard"? Concrete feedback helps our design team a lot :) Thank you! ^^

Replied October 2022

User Profile

MD Rafiul

Verified reviewer

Electrical/Electronic Manufacturing, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

FUNCTIONALITY

5

Reviewed July 2022

Ahrefs is best tool for backlink analysis

PROS

Ahrefs is the best tool for backlink analysis. They have some features like analyzing the age, domain authority, and links of a website. Site audit is good features for finding problems with a website. According to Ahrefs, "Site audit checks all the links on a site against our database of blacklisted URLs to identify potential issues."

CONS

There is no doubt that Ahrefs is a powerful tool for backlinks but is not suitable for keyword research. However, it charges a high price tag.

Vendor Response

Thank you for your kind words, Rafiul! Would you mind sharing with us (either in-app or at support@ahrefs.com) why our tool is not suited for keyword research? Keywords Explorer is in fact one of our 5 core tools, featuring a 20.8 billion keyword database from 243 countries and plenty of features to generate keyword ideas, analyze their ranking difficulty, and calculate their traffic potential: https://ahrefs.com/keywords-explorer Thank you.

Replied July 2022

User Profile

Julien

Verified reviewer

Marketing and Advertising, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed September 2021

Ahrefs is a powerful all-in-one SEO tool

In my opinion, Ahrefs is the best SEO tool available. I mainly use Ahrefs to do competitor analysis, achieve my keyword research, and find new backlinking opportunities. Ahrefs also offers a content explorer, which shows the most shared content on a topic. This helps me find popular content to share on social media. For me, it's an essential tool for achieving my SEO goals.

PROS

It provides detailed keyword and backlinks analysis, which is why I like Ahrefs. The overall UI is clean and easy to understand data visualization. Additionally, I find it useful that I can get a full audit of my site to know how my site performs and where I need to improve or fix technical issues (broken link, 4xx errors, internal links recommendations, and so on).

CONS

Ahrefs is not a cheap tool, but it can replace many others in the field of SEO. It might not be suitable for those looking to get started on a budget. On every plan, Ahrefs offers a keywords rank tracker (multiple locations, devices), which is very useful when you are working on your On-Page SEO. This feature only has one flaw, its low frequency of updates (every 7 days for the lite plan), so I still need to use another paid rank tracking tool that offers 24-hours updates.

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