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> Reviews of Ahrefs. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Ahrefs is a good fit for you!

Source: https://www.softwareadvice.com/marketing/ahrefs-profile/reviews

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Ahrefs Reviews

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

[Overview](https://www.softwareadvice.com/marketing/ahrefs-profile/)

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# Ahrefs Reviews

## Reviews Summary

## Overall Rating

4.7

* * *

## Ratings Breakdown

5

(446)

4

(118)

3

(13)

2

(1)

1

(5)

## Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.2

Functionality

4.7

* * *

### Pros

"For website management, it helps me quickly audit pages, links and content gaps from one place."

"The graphics, the colors, and the visual layout make understanding a lot of data feel effortless."

"It provides invaluable insights into keywords, search volume and other metrics concerning both my own websites as well as those of my competitors."

### Cons

"The biggest concern is value for money, especially for freelancers and small teams, because the pricing is high."

"Overall the traffic estimates Ahrefs show are extremely misleading my opinion is that marketing agencies should no longer use this tool as a point of reference about traffic levels on a website."

"They quit tracking niche keywords in like 2023, probably because of the server cost."

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Ahrefs Reviews, Pros and Cons - 2026 Software Advice