--- title: "Ahrefs Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Ahrefs. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Ahrefs is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/ahrefs-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / [Ahrefs](https://www.softwareadvice.com/marketing/ahrefs-profile/) / Ahrefs Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/ahrefs-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/ahrefs-profile/alternatives/) # Ahrefs User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 585 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.5/5 - Value for money: 4.2/5 - Functionality: 4.7/5 ### Rating distribution - 5 stars: 447 reviews (76%) - 4 stars: 119 reviews (20%) - 3 stars: 13 reviews (2%) - 2 stars: 1 reviews (0%) - 1 star: 5 reviews (1%) ### Most mentioned pros - Ahrefs is a solid tool that provided us with good rank tracking, results, and strategic advice - The graphics, the colors, and the visual layout make understanding a lot of data feel effortless. - It provides invaluable insights into keywords, search volume and other metrics concerning both my own websites as well as those of my competitors. ### Most mentioned cons - The biggest concern is value for money, especially for freelancers and small teams, because the pricing is high. - Overall the traffic estimates Ahrefs show are extremely misleading my opinion is that marketing agencies should no longer use this tool as a point of reference about traffic levels on a website. - They quit tracking niche keywords in like 2023, probably because of the server cost. ## Ahrefs customer reviews Showing reviews 1-25 of 585 (page 1). ### Powerful SEO Tool - Overall rating: 5/5 - Reviewer: Roman G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2025 - Review source details: This review was submitted organically. No incentive was offered Ahrefs has been invaluable for tracking SEO performance and finding keyword opportunities, making it a must-have for digital marketing. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Comprehensive SEO tools, accurate keyword data, and easy-to-use core interface. Great product marketing too! #### Cons Pricing might be a bit too high for small businesses (especially new GEO tools), and some features have a learning curve. --- ### Amazing tool, but it's expensive. - Overall rating: 4/5 - Reviewer: Deyan G. - Verified reviewer: Yes - Industry: Internet - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The sheer amount of features make ahrefs a great tool. If you need to pick ONLY ONE SEO software, go with ahrefs. #### Cons Pricing is quite high. There's a joke running around that even thinking about ahrefs costs you a credit. #### Reasons for choosing Ahrefs Ahrefs has more features all around and is great for technical SEO. #### Reasons for switching to Ahrefs Ahrefs feels more powerful and has more features. #### Vendor response Hi Deyan, Thanks for taking time out of your day to leave a review of our platform, and for your kind words about our features. If you want to get more insights into using the tool efficiently, please don't hesitate to join one of our YouTube webinars. We run general and tool-specific ones to help you get the most out of your subscription. Replied February 2025 --- ### The best of its kind, but costly. - Overall rating: 5/5 - Reviewer: Sean A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: June 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Ahrefs helped me plan out content with low competition that would actually be seen. However, due to the price I wasn't able to afford it for too long. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ahrefs allows you to do so much to help SEO campaigns. You can see what articles in your niche have high search volume and low competition so you can help your blog/website get found, you can see what your competitors are ranking for and use filters like search volume and competition to see which you can use to plan similar content and get more search traffic, and so much more. #### Cons It is pricy. It is not easily accessible to the average person starting a website, however, if you have a decent budget for SEO, Ahrefs is one of the best investments you can make. #### Reasons for switching to Ahrefs Ahrefs just works better for me. --- ### Great but could be a tad bit more affordable. - Overall rating: 4/5 - Reviewer: Safia M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: January 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My experience has be good. I like how responseive support is and to be honest Ahref is easily in the Top 3 SEO tools of all time. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The weekly Youtube trainings and Q and A's that they hold. I've honestly learned how to use the tool via those. Also, has the best backlink tracking tool in the industry. #### Cons If you compare it to other industry leading tools, they seem to vastly under report the amount of traffic a keyword receives. #### Reasons for switching to Ahrefs SEMRush, although an amazing tool, it lacked in backlink analysis. #### Vendor response Hi Safia, Thanks for taking the time to leave your thoughts! We are so happy to hear you've been joining in our YouTube webinars and are getting a lot of insights from them. Our Product Marketing team will be thrilled! We'll see you at the next one! :-) Replied February 2025 --- ### If you can afford this tool, do not spare the money - Overall rating: 5/5 - Reviewer: Paweł J. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: July 2023 - Review source details: This review was submitted organically. No incentive was offered It's very powerful tool, which is very worth to use. Occasionally you can expect some issues with updates but from few months it's very rarely. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ahrefs has a very large database containing all the required elements for effective website positioning. #### Cons I would like to say, that there is not a function that i like least. I love all, at least from functions which I use most often. #### Reasons for switching to Ahrefs I couldn't understand the metrics of backlinks, and i felt that database isn't enough big. #### Vendor response Much appreciated, Pawel!! We give our ebst to ship between 10-15 small and big updates each month. For the latest ones, please be sure to read our product blog: https://ahrefs.com/blog/whats-new-at-ahrefs-june-2023/ Replied July 2023 --- ### The best tool for Backlinking and one of the best SEO tools of all the times - Overall rating: 5/5 - Reviewer: Marco Genaro P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered Is definitely one of the big SEO tools in the market. Although it is pricy, Ahrefs is definitely a must if you're into backlinking campaings. They have unique features that are very useful to perform outreach campaigns. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros Although I'm a big fan of the audits and traffic estimations, which are very useful for competitor analysis, what I like the most about Ahrefs are their features related to backlinking. Many of these features provide all the information you need to create various types of outreach campaigns and advance your SEO techniques, such as detecting backlinks pointing to 404 pages or identifying unlinked mentions. #### Cons I found it a bit expensive. That's probably why is only for SEO Pros. Also, it's a bit hard to use at the very beginning. #### Reasons for choosing Ahrefs Technically, I didn't choose Ahrefs over Semrush. I took both. I think they're very valuable for those working actively on SEO. #### Reasons for switching to Ahrefs I was curious and I wanted to try Ahrefs too. #### Vendor response Hi Marco, Thanks for taking the time to leave us a review! We're big fans of our backlink capabilities, and we're glad to hear you are, too! We'd love more insight into what you found difficult to use at the beginning. We have onboarding webinars and workshops for our customers, and we'd like to know how we can improve these in the future. :) Again, thanks for the kind words, and thanks for choosing Ahrefs! Replied December 2023 --- ### Once a great tool, now a charge oriented garbage - Overall rating: 1/5 - Reviewer: Narek S. - Verified reviewer: Yes - Industry: Design - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: April 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros Good competitor keyword analysis tools, good quality site health monitoring #### Cons Once one of the greatest SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us wonder how far this company can go in terms of customer service, customer respect, and pricing schemes. The new scheme is so complicated that your credit card can suddenly charge $1000s without your knowledge. When we contacted to customer support, they told us that beside the $2000 annual fee we pay, we also need to pay $3500 for additional keyword tracking (which we never signed up for, it was migrated from our old account, where usage was free) without our knowing. We decided to stop partnering with ahrefs due its complicated pricing model which scams users and surprisingly charges you and we're moving to different platform now. Usage is not recommended due to the high scam and confusion rate. Recommendation from a company with over 1 million organic monthly traffic and 22 million visitors. #### Reasons for choosing Ahrefs We are switching back to Semrush, as Ahrefs currently is more about manipulating and charging you, rather than providing a good service. #### Vendor response Hi Narek, Thanks for taking the time to leave a review. Sincere apologies for any confusion caused by migrating your subscription to a new plan. Looking over your conversation with support, it sounds like this was an unfortunate misunderstanding that has since been resolved. Just to clarify, you were previously on an Advanced subscription, which allowed 5,000 tracked terms in Rank Tracker. When you switched to a Standard plan in 2022, those limits were reduced to 2,000. Please don't hesitate to contact customer support again in the future if you need further clarification on plan limits. Thank you. Replied April 2024 --- ### Ahrefs is the best but recent pricing updates make it hard to continue justifying - Overall rating: 5/5 - Reviewer: Maddy O. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I think it's a robust tool. I think they do a great job on their blog and other educational material that shows people how to use the tool to the fullest. Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool — especially because there's an alternative that has all the same functionality and results my company needs, for about a third of the price I'm paying now. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I love everything about Ahrefs except their new pricing and plans. We primarily use the keyword research functionality and other functionality associated with it (like competitor research via content gap analysis). I also love their website audit tool and their backlink tracker. Their rank tracker is also great. There is no question that this is one of the best in the industry for all-in-one SEO needs. #### Cons Recent plan changes have made Ahrefs almost 3x more expensive for my company to use for the same features we've previously used it for. That's my biggest complaint, that the price hike wasn't gradual or sustainable. We're in the process of switching over to Semrush, whose plans are a lot more reasonable. I've always personally considered Semrush as being better for paid search and Ahrefs as better for organic search (especially when it comes to keyword research and backlink tracking) but Semrush has made many strides since I've last been in a position to compare the two and I feel confident that Semrush can handle our most important keyword research needs and the other all-in-one SEO features I mentioned in terms of what I like about Ahrefs. #### Reasons for choosing Ahrefs At the time, the pricing and overall value were optimal. That's no longer the case as I write this review. #### Vendor response We're sorry to see you disappointed, Maddy :( To bring some context, the pricing change was not made this year, but in March 2022. We took this decision to counter group buyers. But also to maintain the costs of our infrastructure (collecting, processing, and storing data for 7+ years waiting for you to request it) & continue building new tools and features. The change might come off as abrupt but we've gone to great lengths to communicate it on as many channels as possible (pricing page and billing page, welcome message, credit counter next to your account's name, and a dedicated area under Account Settings called Limits & Usage > Set limits). Grandfathered users can still keep their legacy subscriptions, provided they don't interrupt them. If you've upgraded by mistake just recently and feel that you've been wronged, please reach out to our support and seek help. If you still decide to go with Semrush, we respect that decision. However, please note that while they did make some improvements, they're still behind us in terms of infrastructure and the features you're looking after. Here are some unique features that you can find only in Ahrefs: KEYWORD RESEARCH - Traffic Potential - Parent Topic - History & ad charts - SERP comparison - 9 different keyword ideas reports BACKLINKS - Detailed statuses to new/lost backlinks - Internal backlinks report - Comparison mode SEO AUDIT - Segmentation - Customizable issue statuses - Internal link opportunities report - HTML code & text comparison These are but just a few, I didn't touch upon the infrastructure that makes us the most beloved toolset by the SEO community. Our support team (or myself) can provide more info on all these features should you need further help! Replied January 2023 --- ### AHrefs for me still the KING for SEO research and a big plus in backlink research - Overall rating: 5/5 - Reviewer: Mike K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered For our team this tool saved us ALOT of time, i was able to teach translators also to work with this tool to do specific keyword research for their country. And the training was needed because overall it's not a "easy tool" but a professional tool. That will cover all the needs of SEO/SEA/SEM experts. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros There are many tools on the markt, but Ahrefs gives you all the things you need to do a in depth SEO research. We have been using is for competition/keyword and backlink research for multiple countries and with the data we where able make the best content and tweaks needed. #### Cons The made some big changes on the subscriptions, we still have legacy but if we change we would LOSE alot of options... For us it would be a downgrade... Also keyword tracking can become PRICY when you want to track more then 5000 keywords (multiple countries). #### Reasons for switching to Ahrefs We had to many tools, so we needed to look for a compleet tool, or just drop some. In the end we picked Ahrefs due to the big need of backlink research and a compleet database in multiple languages. After alot of testing and comparing SEMRush and Ahrefs came on top, with for us Ahrefs a bit better. #### Vendor response Happy to know you're enjoying Ahrefs, Mike! We took the decision to change our pricing model after we thoroughly studied the actual usage data. Based on it, we discovered that 80% of our paying customers wouldn't be affected by it. Hence, we went for a pricing model that motivates people to pay more for the features they get value from. We agree though that this might not work for everyone and apologize for that. Should you have any further questions, please reach us at support@ahrefs.com and we'll be happy to help. Replied November 2022 --- ### Great Chrome extension - Overall rating: 5/5 - Reviewer: Nicole C. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. In general, I love to work with my Ahrefs Chrome extension. I have it pinned and always active. It helps me get all the information from websites and keywords. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that the platform is easy to use, and you can understand every feature the app has to offer. In general is super user-friendly. And I love the Chrome extension to get the information of each site. #### Cons At the moment, I like all the features I have been using of Ahrefs, and I don't have any cons to give you. --- ### Ahrefs - better than the rest? - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: Self-Employed - Product usage: Used monthly for more than 2 years - Reviewed: September 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience has been very good with AHREFS. I would recommend it for anyone wanting to not only learn more about SEO, but how to be more effective with their SEO strategies. The more you use something like this software, the better at SEO you become because you have more tools under your belt and better processes for a good strategy. You really need data for a good SEO strategy and something like this software is going to get you there. If you don't have the funds, try ubersuggest (and you can sign up with a blank gmail account if you don't want to share your GSC or analytics data) #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros When you're looking at SEO Software, one of the main things you want to look for is accurate data. There are many different choices out there with many different features. Lots of these software products have many of the same features. So what separates all these different SEO suits, for me, it would be the accuracy of data. And AHREFS seems to have pretty accurate data, compared to the competition. For one, it seems to have a great backlink database. This allows you to uncover more backlinks per website, compared to the competition. Also, another area where it's a little bit more accurate would be their domain rating (the strength of a websites authority), and therefore their Keyword Difficulty score. Now obviously you can't rely completely on an autmatically calculated Keyword Difficulty score, since there are too many unknown variables. But it is great to have for bulk data analysis. Other than that, I would say, they also have almost everything you need out of an SEO software suite. Their user experience is also pretty good. The closest alternative I would say is semrush. And I would say both are about equal in my recommendation, with Ahrefs being slighly better, but semrush being better for most due to the lower cost. #### Cons The biggest con to AHREFS is the price. It seems overly expensive, especially considering now that you can pay for Ubersuggest for a fraction of the cost. Or you can even use some of the Ubersuggest features for free (however keep in mind, you are really paying them with your data if you sign up with your GSC or analytics account). However, it's not going to be as comprehensive as something like this software. So in my mind, if AHREFS lowered the price, it would be a no-brainer. But if you rely on this data for your business, or an agency. Then you consider the cost a necessary expense for one of the best software programs out there for SEO. #### Reasons for switching to Ahrefs I wanted to try something new, and broaden my awareness of what is available. I am glad I've extensively used both programs. --- ### A whole toolbox of tools - Overall rating: 5/5 - Reviewer: Bryan H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: September 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good suite of tools that cover all of the most common SEO-related tasks. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros They are constantly improving the product and they listen to user requests for features. Most of the metrics you're interested can be seen on a single screen and if you want, you can dive into them to get more detail. #### Cons There's a LOT of tools available and sometimes it can become difficult to know which ones are going to be best for you task/ask. #### Reasons for choosing Ahrefs We use it in different capacities than SEMrush, but we carry both products as some of our staff have preferences of one over the other, but we dumped Moz. #### Vendor response Hi Bryan, Thank you so much for taking the time to leave us your thoughts! We appreciate you highlighting our willingness to listen to and incorporate customer feedback. And thanks for bringing up how we can improve platform education. We'll pass that info to the rest of the team! Replied November 2024 --- ### Solid keyword research and backlink analysis tool - Overall rating: 5/5 - Reviewer: Andrew E. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review. My overall experience using Ahrefs has been very positive. I've used the platform for multiple businesses and have never thought to look elsewhere for a different solution. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that the ahrefs user interface is very data-driven and you can drill down into the data to gain further insight. The primary benefit for me is that it gives me access to data I wouldn't otherwise have access to. #### Cons The only major con is the pricepoint - it's quite costly for small businesses. Additionally, the backlink data doesn't refresh very ofter for the lower plans. --- ### Amazing SEO tool for Content SEO - Overall rating: 5/5 - Reviewer: Kalei W. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros They make amazing content! They are also constantly adding more useful features. They really understand content marketers, not just SEO. #### Cons It's not always obvious exactly what you need to do to get started. #### Vendor response Hi Kalei! Thanks for your kind words about Ahrefs! If you're struggling with where to begin, we highly recommend checking out our Academy section (with certification!) or joining one of our live webinars, where we go over both general quick wins and specific tools. It's a great place to learn how to maximize your subscription and get amazing insights. Replied February 2025 --- ### Great Alternative to Semrush! - Overall rating: 5/5 - Reviewer: Monica M. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I will continue use Ahrefs with most of my client's projects for its simplicity of use and quick and intuitive user interface, and great email alert service. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros The inspection tools. They grant me a great view of what i need to fix on my website, and i find it more clear than Google Page Speed and google Console. #### Cons Some of the most interesting tools are paid ones, without the chance to try them in a limited way or with a trial. #### Reasons for switching to Ahrefs price and limitations #### Vendor response Hi Monica, Thanks for taking the time to leave a review of Ahrefs! We're thrilled to hear that you're enjoying our inspection tools. Thanks again! Replied October 2023 --- ### No respect to long-term clients and testers - Overall rating: 5/5 - Reviewer: Dmitriy S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered As I explained, the overall experience is good, however their pricing model (where you must pay for tools that you will never use) is terrible. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Ahrefs was always a great tool, that I personally recommended to many colleagues and partners in the SEO industry. #### Cons Their pricing model and customer support is terrible. I was somehow involved into what ahrefs is right now, by providing a lot of feedback/feature requests in the early days of ahrefs (same I did for other now well-known SEO platforms). However, this month they just disabled my current plan that I was using for a long period of time, forcing me to switch to more expensive and less functional package. We never exceeded the usage of credits, but they decided that we need to pay more, and pay more for tools that we never used and never will use. #### Reasons for choosing Ahrefs Ahrefs had the best database of backlinks. #### Vendor response Hi Dmitry, We're sorry to hear that you're not happy with the usage-based pricing, and we're sorry that we can no longer support Legacy accounts that exceed the current usage-based pricing limits. As a long-time user, you're aware that we haven't raised prices on our product in a long time. Unfortunately, the previous Legacy limits and pricing don't reflect the value users get from our current products, making a pricing adjustment necessary. We hope you'll continue to get value from Ahrefs, and we hope to count you among our users in the years to come. Replied January 2024 --- ### Best tool for backlink and keyword research - Overall rating: 5/5 - Reviewer: Prabhakar U. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Ahrefs is the best tool which is easy to use, budget-friendly, provides accurate and fresh data. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Backlink research is my favorite feature in ahrefs. #### Cons COntent explorer feature can be improved. There should be a feature to filter the results according to keywords in the title or URL. --- ### All in One tool for Content Marketing and SEO - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Human Resources - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall experience is very good. It helps to improve my business 5 times in a month. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Keyword explorer, Bank link explorer, and Site Audit. This is very easy to use tool. #### Cons I don't find anything missing in this product --- ### Hands Down The Best SEO Software! - Overall rating: 4/5 - Reviewer: Fahim Shahriar S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. This enables users to understand the market competition and take steps accordingly. Ranking business has never been easier. The reports show exactly what needs to be upgraded. Marketing campaigns now can be run with more ease. This is the best option available on the market. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Competitive Analysis helps users to understand the market and take proper decisions. The Keyword research boosts up the content and helps to rank properly. The data is shown in a very user friendly way. With a bit of practice almost anyone can use it. #### Cons The only downside is the pricing. Because of the price range a lot of my team members can not afford it. If they make plans for young professionals and students then undoubtedly the users would increase drastically. #### Vendor response Thank you, Fahim! While we do not offer trials, we do offer a free plan called Ahrefs Webmaster Tools (AWT) that allows SEO beginners to use Site Explorer and Site Audit for verified projects: https://ahrefs.com/webmaster-tools Hope this helps! Replied July 2022 --- ### Best SEO Tool - Overall rating: 5/5 - Reviewer: Arheer G. - Verified reviewer: Yes - Industry: Internet - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We started using Ahrefs for doing competitor's keyword research, monitoring their backlinks, etc. Ultimately it also helped us find technical SEO bugs. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 5/5 #### Pros - All in one tool that can help you with multiple things like keyword research, technical SEO audit, etc - Keyword research functionality is very helpful - SEO technical audit can be easily done - You can easily monitor backlinks #### Cons - Customer support is not great - Tool is very expensive #### Vendor response Thrilled to know you take full advantage of the Keywords Explorer tool! At the same time, we're sorry to hear about your experience with our support team. Would you mind telling us why it wasn't great? We're always looking at ways to improve our platform, so any feedback is welcome. Thank you! Replied September 2022 --- ### Great leader in the SEO tool industry, but the credits model is pretty bad. - Overall rating: 5/5 - Reviewer: Chris N. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2022 - Review source details: This review was submitted organically. No incentive was offered I've used Ahrefs for years and never had any complaints, but the credit model charges you for things it shouldn't. Come on Ahrefs, you've got a great product, but this credit nickel and diming made me look elsewhere. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Functionality: 5/5 #### Pros There isn't much not to like about Ahrefs as a tool, it does it all (and it's great to have everything you need under one roof). #### Cons The new credits model: if you're carrying out competitor research you get charged for silly things like sorting rank or search volume from high to low, or applying a simple filter. #### Vendor response Thank you for taking the time to leave us a review, Chris! And sorry about your disappointment regarding the new pricing plans. Prior to this change (first one since 2016), we studied the usage patterns of our paying customers and designed it in such a way where 80%+ of them were barely affected. While the remaining 20% were affected to a varying degree, based on how much they use the platform. We also allowed grandfathered users (like yourself) to keep the old plans, as long as they remain live. Not sure if you've discontinued it, but if you have further concerns about it or feel that you've been wronged, please talk with our support team - who will be happy to help out! To further address your issue, filters can include a lot of parameters. That's why we charge only 1 credit after you select all parameters and click on "Show results". Replied October 2022 --- ### Best Competitor Analysis and Backlink Checker - Overall rating: 4/5 - Reviewer: Sarfaraz K. - Verified reviewer: Yes - Industry: E-Learning - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2022 - Review source details: This review was submitted organically. No incentive was offered My overall experience with Ahrefs has been exceptional. The wide range of features and data points available have enabled me to gain valuable insights into various aspects of my business and competitors in the market. The intuitive user interface and scalability allow me to easily run reports that accurately reflect my current position. In addition, I appreciate their attentive customer service representatives who are quick to answer questions or provide help when needed. Ultimately, having access to such an effective research platform like Ahrefs is a great asset for any organization looking to stay ahead in an ever-changing industry. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros After researching a variety of SEO tools, I decided to give Ahrefs a try. I have been very pleased with its intuitive design and wide range of powerful features. Of all the features, I like their competitor's backlinks research tool the most; it is highly accurate and user-friendly. Not only can I use their extensive list but also filter them down by search volume, competition levels, etc. This feature has saved me countless hours in trying to narrow down relevant backlinks for any given project. I would highly recommend Ahrefs to anyone serious about optimizing their website for engagement and ranking well on search engines. #### Cons Working with Ahrefs was an overall positive experience, although I found the cost to be quite high in comparison to other SEO tools of similar effectiveness. Although I understand that Ahrefs is a reliable, feature-rich tool, I am looking for something more pocket-friendly as I often work with a limited budget. It would be great if Ahrefs could come up with some more affordable plans or features so that smaller businesses like mine are able to take full advantage of their suite of offerings. #### Vendor response Thank you for the extensive review, Sarfaraz! :) For more affordable tools, try out Ahrefs Webmaster Tools. This is our free plan, which gives you access to Site Explorer and Site Audit for all your verified projects: https://ahrefs.com/webmaster-tools We also have a hub of free tools: https://ahrefs.com/free-seo-tools They might be limited, but help you hit the ground running. Be sure to check them out! Replied January 2023 --- ### Ahrefs - A Comprehensive SEO Tool to Boost Your Online Presence - Overall rating: 4/5 - Reviewer: Jyoti Ranjan B. - Verified reviewer: Yes - Industry: Education Management - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2023 - Review source details: This review was submitted organically. No incentive was offered Ahrefs is an invaluable tool for any digital marketer or website owner looking to improve their online visibility and outrank their competition. Its comprehensive suite of features, user-friendly interface, and top-notch customer support make it the ultimate SEO tool. I highly recommend Ahrefs to anyone seeking a reliable, powerful, and accurate platform to streamline their SEO efforts and drive tangible results. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Ahrefs boasts an intuitive, user-friendly interface that makes it easy for users of all experience levels to navigate and utilize its features. The dashboard provides a quick snapshot of your website's performance, including domain rating, backlinks, and organic trafficAhrefs shine in backlink analysis, offering one of the most extensive backlink databases in the industry. The platform allows me to assess the quality of my clients' backlinks, identify potential link-building opportunities, and monitor competitors' backlink profiles. The disavow tool has also been beneficial in protecting websites from potentially harmful links. #### Cons While Ahrefs is undoubtedly a powerful and comprehensive SEO tool, there are a few minor drawbacks that I have encountered in my experience 1-pricing2-Mobile App:3-Data Update Frequency: #### Vendor response Happy to hear we're helping you secure more clients and keep existing ones loyal, Jyoti! May I ask what data update frequency are you talking about? Indeed, we don't have a mobile app at the moment, since it would be quite hard to read a lengthy chart on a 5" mobile screen. As for our pricing, you mainly pay in direct proportion to the data that you're requesting. If you find it too expensive though, you can always use our free tools for various SEO tasks: https://ahrefs.com/free-seo-tools For any further inquiries, please write us in the support chat :) -Andrei Replied April 2023 --- ### Best in class keyword analyser and backlinking tool for startups - Overall rating: 5/5 - Reviewer: Devyani S. - Verified reviewer: Yes - Industry: Banking - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: July 2022 - Review source details: This review was submitted organically. No incentive was offered Entirely, its a feature riched & precise domain auditing tool which includes keyword analysis, backlink analyser and keyword tracker that ultimately helps to increase seo of website and make it rank higher. Its a best tool for marketers working in a startup. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Its really good tool for analysing and increasing proper backlinks by following competitor's keywords. I can easily customize KPI to get precise results from ahrefs dashboard. Its an excellent site audit feature, that provides monthly reports on mail regarding websites and keyword status. #### Cons There's nothing much bothering in ahref. There should be local seo tool to analyse keywords against near me google keyword. They should provide details about local offlibe business listed for same keyword. its very expensive but features worth it. #### Vendor response Devyani, we've just released the local pack filter to see where you or your competitors are ranking in SERP. Check out all the latest updates on our product blog: https://ahrefs.com/blog/whats-new-at-ahrefs-aug-sept-2022/ Replied October 2022 --- ### The best tool for daily seo work - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2022 - Review source details: This review was submitted organically. No incentive was offered It's one of the best Seo tools in the market, but the pricing model is too expensive for small businesses. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros Best tool for checking competitors baclinks, and historical visibility in serps. The free features after verifications are priceless #### Cons The new price list is unacceptable. The monthly domain limit is lower than the weekly limit in the previous billing model. It would be great to add #### Reasons for switching to Ahrefs it's different league of tools. #### Vendor response Thank you for the reviews! And sorry to hear about your disappointment at the same time :( Indeed, the old pricing model had tool-based limits. With the new pricing, we've removed them and added a global limit called credits. Those are modeled after average usage data. Prior to this, we studied the usage patterns of our paying customers and designed it in such a way that 80%+ of them were barely affected. While the remaining 20% were affected to a varying degree, based on how much they use the platform. It looks like you're in the latter batch. We also didn't force any of our grandfathered users to change to the new pricing plans, as long as they keep them live. Not sure why you changed to the new plans, but if you feel that you've been wronged, please write to us at support@ahrefs.com. Thank you! Replied October 2022 ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/ahrefs-profile/reviews/?page=2) --- Ahrefs Reviews, Pros and Cons - 2026 Software Advice