Asana
Social Media Management Software
Social media marketing software is designed to help companies engage with social media users in the hopes that some of them will convert to paying customers. These tools offer a range of capabilities to help companies:
- • Publish content to social media platforms.
- • Locate particular social media users or conversations.
- • Measure the relative success of social media marketing campaigns.
Compare All Social Media Management Software
HubSpot Marketing Hub
HubSpot Marketing Hub
HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing H...Read more
SharpSpring from Constant Contact
SharpSpring from Constant Contact
SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, o...Read more
ActiveDEMAND
ActiveDEMAND
JumpDEMAND's ActiveDEMAND is a cloud-based integrated marketing program designed and built for marketing agencies to help their clients create and manage leads throughout their sales pipeline....Read more
emfluence Marketing Platform
emfluence Marketing Platform
emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns. Key features include email marketing, form and landing page builders, calendars, social media ...Read more
Dynamics 365
Dynamics 365
Microsoft Dynamics 365 is a cloud-based CRM ecosystem for small, medium and enterprise organizations, with a focus on Sales, Field Service, Customer Service complete with strong integrations with Microsoft’s other Office 365 offer...Read more
monday.com
monday.com
monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ...Read more
Software pricing tips
Read our Social Media Management Software Buyers GuideSubscription models
- Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
- Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.
Perpetual license
- This involves paying an upfront sum for the license to own the software and use it indefinitely.
- This is the more traditional model and is most common with on-premise applications and with larger businesses.
Rated best value for money
Zoho Social
Zoho Social
Zoho Social is a cloud-based social media management platform. It allows users to manage multiple social channels, schedules posts and monitor keywords. Zoho Social’s key features comprise creating, publishing, bulk schedulin...Read more
Constant Contact
Constant Contact
A pioneer in email marketing software for small businesses, Constant Contact provides a range of simple, intuitive marketing applications designed to help small companies expand their customer bases and nurture relationships....Read more
Marketing 360
Marketing 360
Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (...Read more
ContentStudio
ContentStudio
ContentStudio is an integrated cloud-based social media management and content marketing solution that caters to small to midsize businesses and solo entrepreneurs. Key features include automated publishing, content management, mu...Read more
AgoraPulse
AgoraPulse
Agorapulse is a cloud-based social media marketing software that offers profile management, social influencer management and social media analytics in a suite. Agorapulse features "Social Inbox", which combines social media i...Read more
Sprout Social
Sprout Social
Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, convers...Read more
Popular Social Media Management Software Comparisons
Buyers Guide
Last Updated: January 26, 2022If you're a retailer, your social media activities can have a huge impact on your customers. In fact, according to research from global marketing firm Epsilon, social media activities have a greater impact on consumers than any other channel—including search engines and the retailer’s own website.
As these activities grow more lucrative, the social media marketing software landscape is diversifying and expanding to meet the needs of retailers. There are now plenty of options in terms of software features and functionality. But this can also make choosing the right system confusing for first-time buyers.
This guide will help you understand social media marketing software and choose the best system for your needs. Here’s what we’ll cover:
What Is Social Media Marketing Software?
Common Types of Social Media Marketing Software
What Type of Buyer Are You?
Key Considerations
What Is Social Media Marketing Software?
Broadly speaking, social media marketing software is designed to help companies engage with social media users in the hopes that some of them will convert to paying customers.
These tools offer a range of capabilities to help companies:
- Publish content to social media platforms
- Locate particular social media users or conversations
- Measure the relative success of social media marketing campaigns
Some platforms, known as social media marketing suites, offer a broad feature set encompassing multiple capabilities. ''Best-of-breed'' systems, on the other hand, offer one particular application that is among the best in its class.
Common Types of Social Media Marketing Software
Below is a list of common social media marketing tools. These may be bundled as part of a social media marketing suite, or offered as stand-alone, best-of-breed applications.
Social media management. Helps companies publish content to social media platforms and manage creative assets. Often includes some degree of monitoring and analytics. Allows users to establish a social media presence and maintain an active voice on social media platforms.
Social media monitoring. Identifies brand mentions (and/or words used in association with brands); locates where on social media platforms those conversations are occurring. This helps companies respond quickly to customer inquiries, target marketing messages to the most receptive social media users and understand how social media users feel about their brand.
Social media analytics. Provides the means for tracking, measuring and reporting on social media accounts and campaign performance. This helps companies understand what’s working and helps tie social media efforts to revenue.
Social influencer. Finds social media participants that are interested in, or influential on, a particular topic, then helps companies identify those participants’ spheres of influence. Once identified, businesses can reach out to these social media users and encourage them to act as brand advocates.
What Type of Buyer Are You?
Before evaluating social marketing software, it’s helpful to consider your type of business and social media marketing experience. We believe that most buyers fall into one of the following two categories:
Small business, or new to social media. Small businesses, or those just starting to grow their social media marketing operations, may not yet need the robust functionality of a social media marketing suite. Small businesses may want to consider starting with best-of-breed options, later combining that with additional platforms as they scale.
Enterprise, or significant social media presence. Larger businesses, and/or those with well-developed social media marketing operations, should consider a social media marketing suite. These better support organizations with more complex, diverse campaigns. Alternatively, consider combining multiple systems.
When combining multiple platforms, look for those that integrate well with the other systems and tools you’re using. For example, existing social media marketing, marketing automation, CRM (customer relationship management) or social CRM systems.
Key Considerations
There are some other things to consider as you compare social marketing tools. These considerations can not only affect which system is right for you, but also the price of your new software.
Choose which social channels to target. Some social media marketing systems support only certain social networks (Facebook, Twitter, LinkedIn etc.). Be sure to look for software that supports the social media networks you use.
Decide how many people will use the system. Social media marketing platforms are often priced by number of social profiles or number of users. Make sure to identify how many users will need to access the platform so you can accurately evaluate the cost of systems and compare vendor offerings.