Finding software can be overwhelming. We've helped hundreds of businesses choose the right social media platform software to improve and manage their social media accounts.
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MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to crea... Read more
Hootsuite is a cloud-based reputation management and social-media solution for organizations and businesses to collaboratively carry out campaigns across various social networks such as Google+, LinkedIn, Facebook and Twitter. It ... Read more
monday.com FrontRunners 2020
monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ... Read more
Marketing 360 FrontRunners 2020
Marketing 360FrontRunners 2020
Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (... Read more
Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages ... Read more
ContentStudio FrontRunners 2020
ContentStudioFrontRunners 2020
ContentStudio is an integrated cloud-based social media management and content marketing solution that caters to small to midsize businesses and solo entrepreneurs. Key features include automated publishing, content management, mu... Read more
Marketo Engage, part of Adobe Experience Cloud, offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships. This solution features integrated applications that de... Read more
Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, convers... Read more
DrumUp is a social media management solution that helps businesses manage posts across various social channels including Facebook, Twitter, LinkedIn and more. The platform lets organizations create custom workflows to streamline c... Read more
Thryv is an all-in-one business management solution designed to help small businesses with essential business functions. With Thryv, business owners can expand their online presence, improve any customer relationship, and streamli... Read more
Planable is a cloud-based social media collaboration and approval solution that caters to media agencies, freelancers and marketing teams. Key features include automated publishing, content management, multi-account management, mu... Read more
Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning techn... Read more
SOCi is a cloud-based marketing solution that enables businesses to streamline processes related to campaign advertisements, online reputation, content management, customer engagement and more. Professionals can utilize the platfo... Read more
PhotoShelter for Brands (formerly Libris)
Libris by PhotoShelter is a cloud-based digital asset managemnt solution for businesses in many industries. Users can upload, organize and share digital assets such as photos, videos and more, with no limit on asset size. Use... Read more
Falcon.io is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing, measuring and customer data management. Falcon.io helps mar... Read more
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If you're a retailer, your social media activities can have a huge impact on your customers. In fact, according to research from global marketing firm Epsilon, social media activities have a greater impact on consumers than any other channel—including search engines and the retailer’s own website.
As these activities grow more lucrative, the social media marketing software landscape is diversifying and expanding to meet the needs of retailers. There are now plenty of options in terms of software features and functionality. But this can also make choosing the right system confusing for first-time buyers.
This guide will help you understand social media marketing software and choose the best system for your needs. Here’s what we’ll cover:
What Is Social Media Marketing Software?
Common Types of Social Media Marketing Software
What Type of Buyer Are You?
Key Considerations
What Is Social Media Marketing Software?
Broadly speaking, social media marketing software is designed to help companies engage with social media users in the hopes that some of them will convert to paying customers.
These tools offer a range of capabilities to help companies:
- Publish content to social media platforms
- Locate particular social media users or conversations
- Measure the relative success of social media marketing campaigns
Some platforms, known as social media marketing suites, offer a broad feature set encompassing multiple capabilities. ''Best-of-breed'' systems, on the other hand, offer one particular application that is among the best in its class.
Common Types of Social Media Marketing Software
Below is a list of common social media marketing tools. These may be bundled as part of a social media marketing suite, or offered as stand-alone, best-of-breed applications.
Social media management. Helps companies publish content to social media platforms and manage creative assets. Often includes some degree of monitoring and analytics. Allows users to establish a social media presence and maintain an active voice on social media platforms.
Social media monitoring. Identifies brand mentions (and/or words used in association with brands); locates where on social media platforms those conversations are occurring. This helps companies respond quickly to customer inquiries, target marketing messages to the most receptive social media users and understand how social media users feel about their brand.
Social media analytics. Provides the means for tracking, measuring and reporting on social media accounts and campaign performance. This helps companies understand what’s working and helps tie social media efforts to revenue.
Social influencer. Finds social media participants that are interested in, or influential on, a particular topic, then helps companies identify those participants’ spheres of influence. Once identified, businesses can reach out to these social media users and encourage them to act as brand advocates.
What Type of Buyer Are You?
Before evaluating social marketing software, it’s helpful to consider your type of business and social media marketing experience. We believe that most buyers fall into one of the following two categories:
Small business, or new to social media. Small businesses, or those just starting to grow their social media marketing operations, may not yet need the robust functionality of a social media marketing suite. Small businesses may want to consider starting with best-of-breed options, later combining that with additional platforms as they scale.
Enterprise, or significant social media presence. Larger businesses, and/or those with well-developed social media marketing operations, should consider a social media marketing suite. These better support organizations with more complex, diverse campaigns. Alternatively, consider combining multiple systems.
When combining multiple platforms, look for those that integrate well with the other systems and tools you’re using. For example, existing social media marketing, marketing automation, CRM (customer relationship management) or social CRM systems.
Key Considerations
There are some other things to consider as you compare social marketing tools. These considerations can not only affect which system is right for you, but also the price of your new software.
Choose which social channels to target. Some social media marketing systems support only certain social networks (Facebook, Twitter, LinkedIn etc.). Be sure to look for software that supports the social media networks you use.
Decide how many people will use the system. Social media marketing platforms are often priced by number of social profiles or number of users. Make sure to identify how many users will need to access the platform so you can accurately evaluate the cost of systems and compare vendor offerings.
Your Guide to Top Social Media Management Software, September 2020
Software Advice uses reviews from real software users to highlight the top-rated Social Media Management Software products in North America.
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“Usability” includes user ratings for Functionality and Ease of Use.“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.Reviews analysis period: The reviews analysis period spans two years and ends on the 15th of the month prior to publication.