Hootsuite is a cloud-based reputation management and social-media solution for organizations and businesses to collaboratively carry out campaigns across various social networks such as Google+, LinkedIn, Facebook and Twitter. It lets users launch campaigns from a single dashboard.

Hootsuite offers various functionalities for measurement and reporting purposes, such as tools for team collaboration, audience engagement, analytics and account security. This solution is suitable for businesses of all sizes.

Hootsuite allows users to manage several contributors and share data and access rights without the sharing of passwords. Users can work with social streams, columns and tabs along with an option of selecting from various design themes.

In Hootsuite, messages can be delegated to the team and their progress can be monitored. Additionally, users can select the date and time that messages will be sent out. The use of brand and industry terms can be tracked to gather more intelligence and prepare analytics reports.

Hootsuite offers services on a monthly subscription basis that includes support via email and through online resources.

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Compose message

Compose message

Conversations

Conversations

Feed management

Feed management

Insights

Insights

Marketing

Marketing

Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10



1,279 Reviews of Hootsuite

Overall rating

4.5 / 5 stars

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Verified Reviewer

Number of employees:  2-10 employees

Ease-of-use

Value for money

Functionality

December 2018

Simple Interface for Scheduling Posts

Pros

It has a very simple and responsive interface. I can use it on any device.

Cons

I don't have anything I dislike about Hootsuite. It's the best service for scheduling tweets.

Review Source: Capterra

Jenna from Pocketstop

Number of employees:  11-50 employees

Ease-of-use

Functionality

December 2018

Saves a little time, but not the best

Pros

We use it to schedule posts across FB, Twitter, and Instagram. It saves us time being able to schedule multiple posts in one platform.

Cons

It isn't seamless. Posting on Instagram is clunky and the basic reporting isn't very helpful.

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Value for money

Functionality

December 2018

Makes social media management easy

Pros

I have a lot of content that needs posted on multiple platforms. Hootsuite allows me to schedule all of the weeks content (or months if I'm ambitious!) and then I dont even have to think about it again! Saves me so much time!

Cons

Occasionally, if images arent the correct dimensions, it will not post the scheduled posts to instagram, and wont notify you that the post didnt go out - you just have to notice yourself! This can be a bit frustrating.

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Functionality

December 2018

There are better ones out there

Pros

Its simple and easy to use. But that's it.

Cons

Too basic and limiting. I only used it briefly because I found Hubspot's social media tool better. And the UI is nicer.

Review Source: Capterra

Sarah from Washington University in St. Louis

Number of employees:  10,000+ employees

Ease-of-use

Functionality

December 2018

For small organizations, this free platform is a dream

Pros

I used this platform to manage 3 social accounts for a student organization, and it was so easy to navigate. You can schedule posts in advance to ensure the word gets out about your events, and can manage each social media account with ease. The best part is that for a singular organization with only 3 social media accounts, it's FREE!

Cons

The free account only allows for one user profile, so you have to create a login that you're willing to share with others if you want multiple users to be able to use the platform.

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Number of employees:  1 employee

Ease-of-use

Value for money

Functionality

December 2018

Make Social Media Easier

Pros

This is a convenient social media scheduling program. It's easy to write a post, add an image, and either send it now or schedule it for the future. It's also nice to be able to have social media feeds show up here. I can follow specific hash tags on Twitter, which makes it easy to share colleagues' posts. With HootSuite, I can organize social media feeds once or twice a week, instead of feeling I have to be on all the time.

Cons

I use the free version, so it's hard to complain about anything. It does limit you to scheduling 30 posts at a time, and there are limits on the number of social media accounts you can have. I do wish there were a cheaper paid version that would be a little better than the free version. The paid version should be great for larger companies, but it's a lot for an independent author or artist on a tight budget. I also wish I could schedule a re-Tweet in the future, but it appears the only option is to have it go out immediately.

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Value for money

Functionality

December 2018

Thank You

Pros

Easy to use, clean and helpful visuals.

Cons

The free version was cut dramatically last year - we ended up moving to a different service.

Review Source: Capterra

Susan from Skirt. Magazine

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

December 2018

Easy to use

Pros

This is convenient if you are using it for basic posts.

Cons

I don't like that you can't tag businesses.

Review Source: Capterra

Michail from University of the Aegean

Number of employees:  1 employee

Ease-of-use

Functionality

December 2018

Best tool to manage your business social accounts

Pros

Hootsuite has every tool you need to start your business social account management. It has free plan that is enough for starters. I like the auto post schedule!

Cons

If you have more that 3 social profiles you need to pay and I think it is expensive.

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Number of employees:  1 employee

Ease-of-use

Functionality

December 2018

Hootsuite is filled with potential.

Pros

Ease of use. This software is extremely easy to use and has a very low learning curve.

Cons

Doesn't have much variety. Not much that you can do with it past certain functions.

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

December 2018

No way...too much $$$ for what you get

I used to use Hootsuite often but with the price increases I decided that it just was not worth the investment.

Pros

Hootsuite integrates with a large number of social channels and allows me to manage my schedule of posts

Cons

The interface is difficult to use and the pricing has gotten out of control

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Functionality

December 2018

Easy-to-use social media management platform

Pros

I love how I can manage all of my company's social channels in the same place. The bulk scheduling feature is a huge time saver for me!

Cons

The integration with LinkedIn could be stronger.

Review Source: Capterra

Brooke D. from Bite Squad

Number of employees:  51-200 employees

Ease-of-use

Functionality

December 2018

Why Tweet When You Can Hoot?

Hootsuite is especially good for those who have multiple social media accounts that they need to manage on a daily basis. It helps to have one program open to handle them than to have several tabs on your Internet browser open just to tweet, snap, chat, etc.

Pros

For anyone with multiple social media accounts this is a great gem to help maintain them!

Cons

I don't have anything I dislike about this software.

Review Source: Capterra

Crisalyn from LuLaRoe Crisa Torre

Number of employees:  2-10 employees

Ease-of-use

Functionality

December 2018

Great software just not easy for me to use

I’m not a fan I need something easy to use

Pros

Being s small business we use a lot of these softwares and social media is super important in branding that said we loved the idea of hoot suite just was difficult to do everything.

Cons

Difficult to learn how to do everything I needed my hand held to go through the process of scheduling posts and I watched countless YouTube videos. It was difficult.

Review Source: Capterra

Camille from C Talulah Wellnes

Number of employees:  1 employee

Ease-of-use

Functionality

December 2018

Easy social media posting

Hootsuite has helped me free up my time, by allowing me to schedule posts ahead time so I can foxus on other areas of my business

Pros

See several social media account in one place
Ability to schedule post in advance

Cons

So far so good, I’m still exploring different features

Review Source: Capterra

Catherine from Fitness:1440

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

December 2018

Love it!

My experience was great!

Pros

I love the variety available in the software

Cons

I don't have anything bad to say about it.

Review Source: Capterra

GRACE from PETCO

Industry:  Retail

Number of employees:  10,000+ employees

Ease-of-use

Functionality

December 2018

Manage your social sites on one platform

Pros

Easy to add your social platforms and have one spot to see your content and publish to multiple platforms

Cons

The free version is very limited, I haven't had a chance to purchase the full version to test capabilities yet but will be considering it.

Review Source
LinkedIn icon
Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Functionality

December 2018

Hootsuite Helps!

Pros

Hootsuite was the very first social media management site that we used as a company -- it has a simple and easy interface.

Cons

We had no issues with Hootsuite, but we decided to go with a different social media management site with a few more bells and whistles.

Review Source: Capterra

John from Neuvision

Number of employees:  1 employee

Ease-of-use

Functionality

December 2018

Hootsuite for Social Media Marketing

Pros

I can see Facebook, Instagram, twitter and other social media platforms all in one interface. Really good all in one solution

Cons

The cost might be prohibitive to some small organizations. Interface might be confusing to some.

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Number of employees:  201-500 employees

Ease-of-use

Functionality

December 2018

Very helpful but room for improvement

I would recommend this software but it's visually outdated and not the flashiest with all the bells and whistles, but if you are looking for a basic, solid social integrator, this is it.

Pros

As a marketing manager, I live in the social media world and posting is a daily task of mine. Hootsuite makes it easy for me to post across multiple channels as it integrates with just about all social networks. I no longer have to post on each individual site. That's a huge time saver!

Cons

It can get expensive if you want to add additional users. I don't like that you can't post at a specific time, rather it uses an algorithm. While I understand the need for such thing, I don't quite understand what their algorithm is.

Review Source: Capterra