Hootsuite

RATING:

4.37

(3442)

About Hootsuite

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Hootsuite is a cloud-based social media management solution for organizations and businesses to collaboratively carry out campaigns across various social networks such as Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube. You can manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business deci...

Hootsuite Pricing

Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

Starting price: 

$49.00 per month

Free trial: 

Available

Free version: 

Available

Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
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Hootsuite Reviews

Overall Rating

4.37

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

4

Functionality

4.5

Most Helpful Reviews for Hootsuite

1 - 5 of 3,350 Reviews

Sean

51 - 200 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed April 2021

Good centralized tool for managing social media

User Profile

Charity

Verified reviewer

Entertainment, 1 employee

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed December 2019

Impressive free plan

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

PROS

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

CONS

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Reasons for switching to Hootsuite

I made the switch from Buffer because Buffer's free plan only allowed me to schedule 10 posts at a time.

User Profile

Shaheer

Verified reviewer

Information Technology and Services, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2022

It's Easy and Good

As the number of social media users grows, Hootsuite has become an indispensable part of business operations. It integrates with tens of social networks and has a 30-day free trial. It is easy to use and affordable. With millions of users, it's easy to see why Hootsuite has millions of users. It's no wonder, then, that it's the number one social media management tool for small businesses.

PROS

Hootsuite is a social media management tool with millions of users. It has the advantage of allowing you to view up to five social networks simultaneously, and its easy to use interface lets you easily flick between different social media profiles, campaigns, and customers. However, it does have some limitations.

CONS

Though its scheduling capabilities are basic, it does have some useful features. Like its ability to monitor key terms and hashtags, Hootsuite helps you grow your social media presence. Some features are limited, like the inability to bulk-schedule via import. If you're looking for a more advanced solution for your social media marketing strategy, Hootsuite may not be right for you.

Reason for choosing Hootsuite

If you're on the go, a social media management app such as Hootsuite can be an invaluable tool. This program can centralize your social media profiles and messages so you can manage them all in one place. You can reply to messages, see analytics, and collaborate with team members without leaving the app. Hootsuite also lets you view multiple social networks at once and schedule posts to each.

Sogie

Information Technology and Services, 501-1,000 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2023

The best social media management platform

Overall, Hootsuite is a comprehensive social media management tool that helps businesses of all sizes manage their social media presence effectively. Its range of features, integrations, and pricing plans make it a popular choice among businesses looking to improve their social media marketing efforts.Hootsuite is a powerful social media management tool that offers a wide range of features and benefits for businesses of all sizes. Its customizable scheduling, social listening and engagement, analytics and reporting, collaboration, and integrations make it a popular choice for businesses looking to streamline their social media management and improve their social media marketing efforts.

PROS

Collaboration: Hootsuite's collaboration tools make it easy for teams to work together on social media campaigns, assign tasks, and manage workflows, improving productivity and enhancing team communication.Integrations: Hootsuite integrates with a wide range of third-party apps and tools, including social media platforms, content management systems, and analytics tools, allowing users to create a customized social media management ecosystem that meets their specific need

CONS

Complexity: Hootsuite's many features and options can be overwhelming for new users, and there may be a learning curve to master the platform's capabilities.Limited posting capabilities: Hootsuite's scheduling and posting options are not as robust as some other social media management tools, which may limit a user's ability to customize and optimize their social media posts.Delayed posting: Hootsuite's scheduling feature may sometimes experience delays in posting content, which can be frustrating for users who rely on timely posting.

Cory

Hospitality, 201-500 employees

Used monthly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed May 2023

Great for Social Media Monitoring But Better Products Out There for Scheduling and Organizing

Great for social media monitoring but better options out there for scheduling and content management

PROS

The software is great for monitoring your social media presence. The feeds you can set up for mentions and comments are great and easy to use. The dashboard is designed very well and easy at a glance to view your feeds. Reporting is also very good. The Hootsuite school is also a great resource. They have great training available.

CONS

As good as it is for social media monitoring it lacks for scheduling and organizing your content library. Scheduling is clunky and the display is not great. Not easy to schedule across multiple accounts at the same time. The content library doesn't really exist either. Hey Orca blows them out of the water off ease to make posts and organize your assets.