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Snapchat is a social media platform that helps businesses of all sizes engage with targeted audiences based on locations, interests, behaviors and other attributes. It enables marketing agencies to create, manage and schedule adve...Read more about Snapchat


Thryv is an all-in-one business management solution designed to help small businesses with essential business functions. With Thryv, business owners can expand their online presence, improve any customer relationship, and streamli...Read more about Thryv

Spotler CRM

Spotler CRM is an easy to use cloud CRM system designed for small and mid-sized organizations, yet also perfect for larger teams. There’s a customizable Sales CRM, plus options for Marketing and Service tools and integrations - so...Read more about Spotler CRM


AccuRanker is a cloud-based solution that helps marketing agencies handle SEO activities, track keyword ranking and analyze organic reach of websites. It allows administrators to classify data into various segments including keywo...Read more about AccuRanker

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Boomtown provides marketing and sales automation solutions for the REAL ESTATE industry. Through Boomtown, brokers can select and customize a lead generation website, track and nurture leads, and monitor team success and sales. Th...Read more about BoomTown


ConvertKit is a tool that makes email marketing easier for creators. You can use it to create customizable forms, landing pages, and email templates to connect with your audience. Set up automated email sequences using tags and se...Read more about ConvertKit


Accelo is used and loved by professional service businesses around the world to manage their client work, profitably. The end-to-end cloud-based platform manages all aspects of client work delivery, from prospect to payment, inc...Read more about Accelo

Claritysoft CRM

Claritysoft is a cloud-based customer relationship management (CRM) solution designed for midsize and large enterprise businesses. It offers sales automation, customer service and support, marketing automation and social CRM withi...Read more about Claritysoft CRM


TAMI helps you find your next customers. Using patented AI technology, TAMI identifies your total addressable market and gives you direct access to 100M companies and over 400M verified business contacts. We help Sales, Marketing...Read more about TAMI

Gold-Vision CRM

Who are we? Gold-Vision is a user-intuitive customer relationship management (CRM) solution that includes modules for sales, marketing, support, projects, portal and events. Suitable for organizations of all sizes, it can be ins...Read more about Gold-Vision CRM


Novocall is a cloud-based marketing solution that enables businesses to streamline processes related to customer communications, lead generation, conversation tracking, client follow-ups and more. Customers can utilize the platfor...Read more about Novocall

Visitor Queue

Visitor Queue is a B2B lead generation and website personalization software that aims to provide your sales team with insight on your website visitors, while providing them with a one-of-a-kind website experience. With our lead g...Read more about Visitor Queue


800response is a lead generation solution that helps businesses of all sizes streamline operations across call monitoring, routing and tracking. It lets users set up geographic phone leads based on area codes, contact number excha...Read more about 800response


Sopro is a technology-enabled lead generation service that helps small to large businesses to identify and engage with qualified prospects. Sopro's experts target, research, and engage prospects on behalf of any sales team. Prospe...Read more about Sopro


In today's rapidly changing business world, staying competitive requires agility and innovation. Regardless of what business you’re in, the secret to success is threefold: (1) converting prospects into customers, (2) turning custo...Read more about DYL


DemandScience is a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses inno...Read more about DemandScience offers 24/7, AI-backed live chat services and as well as a free, AI-only Chatbot. has designed their chat products and services to help businesses capture leads and help clients online. Live chat receptionists re...Read more about


ConvertFlow is an all-in-one platform for converting website visitors. Launch and A/B test landing pages, multi-step popups, sticky bars, quizzes, surveys, site messages, and forms - without coding or developers. Show the rig...Read more about ConvertFlow

Lead Docket

Lead Docket is a cloud-based customer relationship management (CRM) solution that helps law firms to track leads. Key features include a real-time dashboard, contact management, task management and reporting. It enables users to s...Read more about Lead Docket


Leadoo is a marketing software, which helps businesses convert website traffic into online sales and sales leads, and deliver a personalized user-experience to your visitors. The platform enables organizations to store information...Read more about Leadoo

Buyers Guide

Last Updated: March 16, 2023

Lead generation is a business process that helps marketing or sales teams capture high-quality leads that are more likely to convert into customers. The process includes finding potential leads, gauging their interest in a product or service, and nurturing them through their life cycle.

Marketing or sales teams may struggle with this process due to a lack of training, expertise, and resource bandwidth or technology inadequacy. In such scenarios, outsourcing lead generation to specialized organizations helps. These organizations have the requisite resources and technologies and years of expertise in generating high-quality leads which in-house marketing or sales teams may lack.

Here's what we'll cover:

What are lead generation services?

Lead generation services specialize in identifying, qualifying, and nurturing high-quality leads on the behalf of client organizations.

They help businesses generate more leads by creating or optimizing web pages for search engine optimization (SEO), running email marketing campaigns, cold-calling, and running other outreach activities. Once the leads are generated, the services provider passes on the lead details to the client for a commission or a fee.

Common offerings of lead generation services

Lead generation services help businesses identify leads through the following core offerings:

Lead capture

Perform cold calls, follow up with event attendees, and analyze email campaign responses, content downloads, or social media channels to identify leads.

Contact discovery

Create a list of potential leads for the target market and identify the best channels to reach them.

Lead scoring and nurturing

Score leads based on quality, lead account size, prospect behavior, budget availability, etc. Nurture leads that are not ready to be transferred to a client.

Lead segmentation

Segment leads into categories and subcategories based on their interest, conversations, or implicit behaviors such as time spent on a page or products browsed.

Pipeline management

Track the quality and volume of leads coming in from multiple channels.

What type of client are you?

There are two broad client categories that lead generation services cater to:

  • B2B companies: Since Business-to-Business (B2B) products or services are usually complex, B2B leads require more nurturing before they can be passed over to sales. Therefore, B2B companies should check the lead nurturing methods the provider adopts. If there is a particular lead nurturing method that has worked for the company in the past, such as personalized emails or newsletters, they should see if the provider has expertise in the same.

  • B2C companies: In the case of Business-to-Client (B2C) leads, targeting the right channel and using the right messaging are important for converting potential leads. Therefore, contact discovery and lead capture are the features to which B2C companies should pay special attention. They should also check with the provider about the channels used to gather data on leads.

Benefit of lead generation services

By now you must have understood the core offerings of lead generation services and their client types. Now let's look at the key area that will be positively impacted by these services:

  • High-quality leads and shorter conversion timelines:The services filter all the available leads to identify the ones that are most desirable to a client organization. While this saves the client significant resources on capturing and then qualifying leads, it also means that every lead that is passed on to the client has a higher chance of making a purchase.

Key considerations when selecting a lead generation service provider

As the last step to selecting a lead generation services provider, here are some key considerations that need to be kept in mind:

  • Identify lead generation bottlenecks: It is likely that a business may be facing challenges only in specific areas of lead generation such as lead capture or pipeline management and not throughout the lead generation cycle. Identifying the specific lead generation bottlenecks will help avoid the cost of outsourcing the entire lead generation cycle.

  • Define lead qualification criteria: Onboarding a lead generation services provider without clearly defining the qualification criteria can result in capturing low-quality leads and loss of time and money. Therefore, it is important to communicate the desired qualification criteria with the provider to ensure optimum return on investment.

Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.