# Best Content Marketing Software - 2026 Reviews & Pricing

> Find the best Content Marketing Platforms Software for your organization. Compare top Content Marketing Platforms Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/marketing/content-comparison

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# Best Content Marketing Software of 2026

Updated June 22, 2026

On this page

1.  FrontRunners
2.  Popular Comparisons
3.  Buyers Guide
4.  Related Software

Filter products

338 results

### Compare Products

Showing 1 - 25 of 338 products

#### Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

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-   $$$$$
    
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Sort by

**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

[Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)

4.20

[(530)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/)

Best for:Enterprise businesses

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire lifecycle. The platform connects departments through data and insights, empowering marketing teams to build lasting customer relationships. Regardless of a company's size, industry, or existing technology, Salesforce Marketing Cloud can drive growth by unlocking data, enabling faster campaign creation and optimization, and facilitating omnichannel engagement. The platform's key features include unified customer profiles and analytics, AI-powered campaign creation and optimization, and a customer data platform that provides faster access to centralized customer data. Agentforce, the platform's AI assistant, helps marketers create impactful campaigns by surfacing insights, defining strategy, and generating content. Additionally, its marketing intelligence module offers a single view of marketing performance to optimize cross-channel campaigns. Salesforce Marketing Cloud is a marketing platform that enables businesses of every size and industry to personalize customer touchpoints, deploy smarter campaigns, and activate data across the customer lifecycle. The platform's connected suite of tools empowers marketing teams to work together efficiently and drive meaningful customer relationships.... [Read more](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)

### What users love

-   Personalized engagement and analytics
-   Robust email campaign management
-   Flexible and dynamic template options

### To take in mind

-   Slow and unhelpful support experience
-   Expensive and complex pricing structure
-   Technical glitches and deliverability problems

### Best rated features:

Search/Filter

5.0

Text Editing

5.0

Multi-Channel Marketing

5.0

Shared Inboxes

5.0

### Worst rated features:

Marketing Calendar

1.0

Sales Analytics

2.0

Website Visitor Tracking

2.0

[See all features](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/#key-features)

[Wrike](https://www.softwareadvice.com/project-management/wrike-profile/)

4.37

[(3016)](https://www.softwareadvice.com/project-management/wrike-profile/reviews/)

Best for:Mid-size businesses

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governed, context-rich environment, Wrike helps organizations streamline collaboration, project planning, and task execution while maintaining the control and accountability that complex work demands. Key features include AI Agents, Wrike Copilot, Wrike MCP Server, workflow automations, customizable dashboards, real-time collaboration tools, and advanced reporting. Powered by the Wrike Work Intelligence® Graph, AI acts reliably inside the same roles, permissions, and access controls as your people, making AI-driven actions part of the auditable record of how work gets done. More than 20,000 organizations worldwide, including Siemens, Walmart, and NVIDIA, trust Wrike to deliver their most important work.... [Read more](https://www.softwareadvice.com/project-management/wrike-profile/)

### What users love

-   Centralized project organization and tracking
-   Unified workspace for collaboration
-   Flexible coordination across teams

### To take in mind

-   Feature overload and complexity
-   Cluttered and unintuitive interface
-   Expensive for small teams

### Best rated features:

IT Reporting

5.0

Template Management

5.0

Color Codes/Icons

5.0

Dashboard

5.0

[See all features](https://www.softwareadvice.com/project-management/wrike-profile/#key-features)

### Team

$10.00/month

Intelligent project management

### Business

$25.00/month

Customizable platform to manage your workflows

### Pinnacle

Custom

Pricing available upon request

Built for complex workflows

[See full pricing details](https://www.softwareadvice.com/project-management/wrike-profile/#pricing-and-plans)

[Writesonic](https://www.softwareadvice.com/marketing/writesonic-profile/)

4.76

[(2102)](https://www.softwareadvice.com/marketing/writesonic-profile/reviews/)

Best for:Content Generation

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Writesonic is an AI-powered writing assistant with a mission to empower everyone in the world to write anything and publish anywhere. It's like Canva for writing, with tools to simplify the process of creating, editing, and publishing articles, blog posts, ads, landing pages, eCommerce product descriptions, social media posts, and more.... [Read more](https://www.softwareadvice.com/marketing/writesonic-profile/)

### What users love

-   Efficient AI article writing
-   Versatile content generation options
-   User-friendly and accessible design

### To take in mind

-   Confusing and limiting credit usage
-   Expensive for individuals and startups
-   Restrictive word and character limits

### Best rated features:

Multi-Channel Campaigns

5.0

Autocomplete

5.0

AI/Machine Learning

5.0

AI Content Identification

5.0

### Worst rated features:

Reporting/Analytics

3.0

Sentiment Analysis

3.0

Tone Selection

3.5

[See all features](https://www.softwareadvice.com/marketing/writesonic-profile/#key-features)

### Free

Custom

Pricing available upon request

Try out all features to determine what works best for you! 6250 words, 1 user.

### Short - Form

$10.00/month

Access to all the short-form content templates like Facebook ads, product descriptions, paragraphs, and more. 30,000 words. 1 User.... [Read more](https://www.softwareadvice.com/marketing/writesonic-profile/#pricing-and-plans)

### Long - Form

$13.00/month

Awesome tools to help you write short as well as long-form content like blog posts, ebooks, and more. 47,500 words. 1 user.... [Read more](https://www.softwareadvice.com/marketing/writesonic-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/marketing/writesonic-profile/#pricing-and-plans)

[Jasper](https://www.softwareadvice.com/marketing/jarvis-profile/)

4.78

[(1855)](https://www.softwareadvice.com/marketing/jarvis-profile/reviews/)

Best for:Content Delivery

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Jasper is artificial intelligence (AI) that helps businesses create content for blogs, social media posts, Facebook advertisements, and websites. Used by 50,000+ marketers, entrepreneurs, and content writers to save time writing content and inspire new ideas. Jasper offers a host of features such as collaboration, document management, natural language processing (NLP), speech recognition, multi-lingual support, SEO optimization, plagiarism checker, and so much more. Popular use cases of Jasper include generating SEO-friendly blog content, creative & persuasive description for products, YouTube & Podcast descriptions, advertising copy, email marketing, and improving existing content. You can try Jasper for free with 10,000 credits, and they have a 5-day money-back guarantee.... [Read more](https://www.softwareadvice.com/marketing/jarvis-profile/)

### What users love

-   Versatile and fast content generation
-   Intuitive and accessible user interface
-   Efficient copywriting and ideation support

### To take in mind

-   Expensive plans and unclear pricing
-   Frustrating and inflexible credit usage
-   Restrictive and confusing word limits

### Best rated features:

Content Delivery

4.8

Rich Text Editor

4.8

Automated Text Generation

4.7

Machine Learning

4.7

### Worst rated features:

Marketing Management

4.0

AI/Machine Learning

4.0

For Marketing and Advertising

4.0

[See all features](https://www.softwareadvice.com/marketing/jarvis-profile/#key-features)

### Basic

$29.00/month

[See full pricing details](https://www.softwareadvice.com/marketing/jarvis-profile/#pricing-and-plans)

[Conte.ai](https://www.softwareadvice.com/marketing/postoplan-profile/)

4.82

[(403)](https://www.softwareadvice.com/marketing/postoplan-profile/reviews/)

Best for:Content Publishing Options

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Conte.ai is a web-based solution that handle the whole process of managing social media accounts for companies of all sizes and in any sector. What distinguishes us is our unique content production system: by combining the talents of our creative inspired team with the power of AI-software, we developed three principal systems that provide high-quality content at a reasonable cost. These are the copywriting system for text copies, the design system for graphics, and the management system for uploading this content to your accounts directly. We build a whole ecosystem of corporate accounts across various social media platforms, each with a coordinated content strategy that communicates the same message and reflects brand identity.... [Read more](https://www.softwareadvice.com/marketing/postoplan-profile/)

### Best rated features:

Content Library

5.0

Real-Time Analytics

5.0

Publish Scheduling

5.0

Visual Analytics

5.0

[See all features](https://www.softwareadvice.com/marketing/postoplan-profile/#key-features)

[Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/)

4.69

[(3430)](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/)

Best for:Small businesses

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Zoho Social is a holistic social media management tool that lets you effortlessly expand and grow your social media presence from one platform. Zoho Social supports major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, GMB (Google My Business), and TikTok (not available for India due to the ongoing regulatory restrictions on the platform). Zoho Social's major features include scheduling, monitoring, collaboration, and analytics. Below is a brief overview of what each of the features covers: 1) Scheduling Schedule, preview, and reschedule posts with Zoho Social. Schedule multiple posts in one go with bulk scheduling or plan your content mix with the content calendar feature and save time. Zoho Social makes rescheduling hassle free; all you need to do is drag and drop. 2) Monitor Stay on top of every mention or discussion around your brand using the Social Monitor feature. It lets you create specific listening columns for hashtags, mentions, and more to help you track who has engaged with your brand from live streams and respond directly to messages. 3) Collaborate Coordinating between teams for your social media marketing activities is the most significant practice a business or agency should prioritize. With Zoho Social, you can define workflows to manage content drafts, assign roles to ensure responsible team members are involved whenever required, and initiate team discussions to stay on track with your brand's social media marketing plans. 4) Analytics With Zoho Social's powerful analytics feature, you can have a clear understanding of how your brand is performing on social media. You can also get channel-specific insights to help you drill down important data such as demographics. You can view stats, get metrics, generate customized reports, and schedule automated reports at a desired frequency. Zoho Social Agency version Zoho Social also comes with an Agency plan that is built around specific agency requirements to help manage social media profiles for client needs. Here are some feature highlights: 1) A unique dashboard that lets you see all your clients' social media accounts in one place. 2) Manage multiple clients as brands. 3) Invite teams to collaborate and work together. You can also add clients to discussions to ensure they are always informed. 4) Schedule posts with the help of a content calendar and SmartQ. Zoho Social's SmartQ is of a standout feature that predicts the best time for you to post. 5) Monitor activity and view who has engaged with your brand. You can also research trends. 6) View and generate custom reports by choosing metrics that matter for your brand. Integration The feasibility to integrate multiple products with Zoho Social eases the burden of shifting across for other activities. Zoho Social enables you to integrate with Zoho CRM, making it easy to coordinate between your sales and marketing teams. You can also integrate with Zoho Desk to stay in sync with customer support. Along with these integrations, you can also integrate with Canva to easily design graphics.... [Read more](https://www.softwareadvice.com/marketing/zoho-social-profile/)

### What users love

-   Centralized multi-channel management
-   User-friendly and intuitive design
-   Flexible and efficient scheduling

### To take in mind

-   Posting limitations and restrictions
-   Account linking and access hurdles
-   Media upload and editing issues

### Best rated features:

Content Scheduling

5.0

Real-Time Notifications

5.0

Commenting/Notes

5.0

Real-Time Monitoring

5.0

### Worst rated features:

Sentiment Analysis

3.3

Campaign Scheduling

4.0

Editorial Calendar

4.0

@mentions

4.0

[See all features](https://www.softwareadvice.com/marketing/zoho-social-profile/#key-features)

### Free

Custom

Pricing available upon request

This plan is offered at zero cost

### Standard Plan

$15.00/month

This plan is also available for $10 per month on an annual subscription.

### Professional

$40.00/month

This plan is also available for $30 per month on an annual subscription.

[See full pricing details](https://www.softwareadvice.com/marketing/zoho-social-profile/#pricing-and-plans)

[NiceJob](https://www.softwareadvice.com/review-management/nicejob-profile/)

4.86

[(203)](https://www.softwareadvice.com/review-management/nicejob-profile/reviews/)

Best for:Value for money

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals and sales. Key features include emailed review invitations, review reminders, reputation monitoring, website integration, SMS messages with photos, custom invite templates, social accounts and more. NiceJob features automated emails and text messages that trigger customers to leave reviews. Reminders are sent if customers don’t leave a review. Users can create customer stories using photos, comments and tags in the reviews. Customer stories can be published to the website and selected stories can be shared to Facebook, Twitter and LinkedIn as well. NiceJob distributes reviews on sites with the help of a review funnel. The solution automates marketing by integrating with apps such as JOBBER, FieldPulse, Zendesk, Quickbooks, Zapier and Housecall Pro. NiceJob provides its services on a monthly subscription basis. Support is provided via email, live chat, online documents and an online help desk.... [Read more](https://www.softwareadvice.com/review-management/nicejob-profile/)

### Best rated features:

Communication Management

5.0

Social Media Monitoring

5.0

Complaint Monitoring

5.0

Loyalty Program

5.0

### Worst rated features:

Reporting & Statistics

3.0

Alerts/Notifications

3.0

Activity Dashboard

4.0

[See all features](https://www.softwareadvice.com/review-management/nicejob-profile/#key-features)

### Reviews

$75.00/month

\- Get 4x more reviews and up to 2x more customers - Automate review requests and follow-up reminders - Feature reviews on your website with social proof widgets - Automate social sharing of your top reviews - Monitor reviews across the web for quick action... [Read more](https://www.softwareadvice.com/review-management/nicejob-profile/#pricing-and-plans)

### Pro

$125.00/month

\- All the benefits of Reviews PLUS: - Generate repeat business with automated booking reminders - Automate customer referrals with referral campaigns - Reward loyal customers with automated gifting - Get in-depth competitor SEO insights and topics tracking - Automate review replies with AI... [Read more](https://www.softwareadvice.com/review-management/nicejob-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/review-management/nicejob-profile/#pricing-and-plans)

[ContentStudio](https://www.softwareadvice.com/cms/contentstudio-profile/)

4.68

[(673)](https://www.softwareadvice.com/cms/contentstudio-profile/reviews/)

Best for:Customer support

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

ContentStudio is an integrated cloud-based social media management and content marketing solution that caters to small to midsize businesses and solo entrepreneurs. Key features include automated publishing, content management, multi-account management, multi-user collaboration, post scheduling and social media monitoring. ContentStudio helps users manage multiple social media accounts from a single location. It also provides users with a built-in composer that enables them to create custom content for their social media pages. The composer features content suggestions and search engine optimization toolbox. ContentStudio also features an editorial calendar that allows users to plan custom campaigns and review, schedule and publish content from a single place. Additionally, the solution supports integration with various third-party applications such as Giphy, Pixabay, Flickr, Chimp Rewriter and more. Services are offered on an annual or monthly subscription basis. Support is offered via phone and email.... [Read more](https://www.softwareadvice.com/cms/contentstudio-profile/)

### What users love

-   Centralized social media control
-   User-friendly and efficient workflow
-   Robust and evolving feature set

### To take in mind

-   Posting limitations and reliability issues

### Best rated features:

Multi-Campaign

5.0

Search/Filter

5.0

Dashboard

5.0

Image Editing

5.0

### Worst rated features:

Filtering

3.0

Keyword Filtering

3.5

Version Control

3.5

Customer Segmentation

3.5

[See all features](https://www.softwareadvice.com/cms/contentstudio-profile/#key-features)

### Pro

$49.00/month

The price becomes $39/month, if paid yearly. Besides, there is a 14-day free trial available as well.... [Read more](https://www.softwareadvice.com/cms/contentstudio-profile/#pricing-and-plans)

### Small

$99.00/month

The price becomes $79/month, if paid yearly. Besides, there is a 14-day free trial available as well.... [Read more](https://www.softwareadvice.com/cms/contentstudio-profile/#pricing-and-plans)

### Medium

$199.00/month

The price becomes $159/month, if paid yearly. Besides, there is a 14-day free trial available as well.... [Read more](https://www.softwareadvice.com/cms/contentstudio-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/cms/contentstudio-profile/#pricing-and-plans)

[Paperflite](https://www.softwareadvice.com/crm/paperflite-profile/)

4.94

[(99)](https://www.softwareadvice.com/crm/paperflite-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Paperflite is a cloud-based content management system that assists marketing and sales teams with collaboration and prospect engagement. Its key features include predefined templates, document management, indexing, text editing and a repository. The application comes with a module, which sends alerts to team members when clients interact with shared content. Marketing teams can use the system to create campaigns by choosing themes, adding custom content and crafting messages for different audiences. The solution lets stakeholders generate reports on metrics such as views and downloads, time spent on page, heat maps and integrated video analytics. Managers can provide role-based access to staff and assign permissions for editing and publishing content. Paperflite integrates with industry leading CRMs, marketing automation tools, and third-party applications such as DropBox, Box, Drive, OneDrive, Linkedin and Twitter. Paperflite is available on a monthly subscription and support is provided via online help desk.... [Read more](https://www.softwareadvice.com/crm/paperflite-profile/)

### Best rated features:

Self Service Portal

5.0

Performance Management

5.0

Activity Tracking

5.0

Real-Time Data

5.0

### Worst rated features:

Reporting & Statistics

4.0

[See all features](https://www.softwareadvice.com/crm/paperflite-profile/#key-features)

### Starter (I Got Wings)

$30.00/month

Agile startups and fast-growing teams that prioritize making content easy to find, share, and measure, ensuring it aligns with sales goals and delivers results. (Minimum 5 users)... [Read more](https://www.softwareadvice.com/crm/paperflite-profile/#pricing-and-plans)

### Professional (I Believe I Can Fly)

$50.00/month

For efficient, content-focused teams aiming to scale quickly while keeping your sales and marketing efforts tightly aligned.... [Read more](https://www.softwareadvice.com/crm/paperflite-profile/#pricing-and-plans)

### Advanced (Touch The Sky)

$60.00/month

Fast growing organizations scaling global sales teams, long sales cycles and large buying groups.

[See full pricing details](https://www.softwareadvice.com/crm/paperflite-profile/#pricing-and-plans)

[Brandfolder](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/)

4.70

[(449)](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/reviews/)

Best for:Document Storage

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retail, technology, breweries and more. Brandfolder features a centralized storage location which helps users to manage and update their media assets including logos, videos, audio, press releases and more. It auto-tags images, converts image copy to text, thumbnails videos and supports in-document search which help users to search for specific assets. Users can also share and distribute assets with their colleagues by providing them access via embedded APIs on a website, single shared links, collections and groups or a saved search. Additionally, Brandfolder features a reporting engine that allows users to generate custom reports, spot trends and make business decisions. Support is offered via phone and email.... [Read more](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/)

### Best rated features:

Artwork Management

5.0

Fulfillment Distribution

5.0

Content Library

5.0

Document Storage

4.8

### Worst rated features:

ROI Tracking

1.0

Content Publishing Options

2.0

Tagging

3.0

[See all features](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/#key-features)

[Loomly](https://www.softwareadvice.com/marketing/loomly-profile/)

4.65

[(509)](https://www.softwareadvice.com/marketing/loomly-profile/reviews/)

Best for:Ease of use

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze posts all in one place. Streamline your entire social media marketing process: manage digital assets, fuel storytelling, polish content, approve messaging, reach your audience, engage your community, measure performance, and more. Loomly supports Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Google, Snapchat, and custom channels. Save time, build your brand and reach new audiences - try Loomly for free today!... [Read more](https://www.softwareadvice.com/marketing/loomly-profile/)

### What users love

-   Centralized multi-platform management
-   Intuitive and beginner-friendly interface
-   Visual content planning calendar

### To take in mind

-   Manual instagram posting required

### Best rated features:

@mentions

5.0

Customizable Templates

5.0

Customizable Reports

5.0

Access Controls/Permissions

5.0

[See all features](https://www.softwareadvice.com/marketing/loomly-profile/#key-features)

### Base

$42.00/month

Up to 2 Users

### Standard

$80.00/month

Up to 6 Users

### Advanced

$175.00/month

Up to 14 Users

[See full pricing details](https://www.softwareadvice.com/marketing/loomly-profile/#pricing-and-plans)

[Conductor](https://www.softwareadvice.com/product/79224-Conductor/)

4.74

[(118)](https://www.softwareadvice.com/product/79224-Conductor/reviews/)

Best for:Features

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Conductor is the only end-to-end, enterprise AEO platform built on the industry’s most complete data engine. The unified platform provides unparalleled AEO & SEO intelligence, scaled AI content generation, and real-time website monitoring. From tracking visibility in LLMs to technical health and content optimization, Conductor’s platform empowers teams to increase authority and visibility in AI and traditional search and accelerate digital growth. Conductor was named a Leader in the 2025 Forrester Wave—achieving the highest scores possible in AI-integrated SEO—and was SoftwareReviews’ Gold Medalist in the 2024 Search Engine Optimization Data Quadrant for the fourth consecutive year. Customers include global enterprise brands such as SAP, e.l.f Cosmetics, FedEx, and Mastercard.... [Read more](https://www.softwareadvice.com/product/79224-Conductor/)

### Best rated features:

Real-Time Reporting

5.0

Issue Management

5.0

Website Analytics

5.0

Website Management

5.0

### Worst rated features:

Task Management

3.5

Backlink Monitoring

4.0

Mobile Keywords

4.0

Activity Dashboard

4.0

[See all features](https://www.softwareadvice.com/product/79224-Conductor/#key-features)

### Basic

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/product/79224-Conductor/#pricing-and-plans)

[Semrush](https://www.softwareadvice.com/marketing/semrush-profile/)

4.64

[(2321)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)

Best for:Enterprise businesses

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 800 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 21 billion keywords - Over 10 million users who have tried Semrush... [Read more](https://www.softwareadvice.com/marketing/semrush-profile/)

### What users love

-   Comprehensive SEO management suite
-   In-depth competitor intelligence tools
-   Extensive feature-rich platform

### To take in mind

-   Expensive and fragmented pricing
-   Data accuracy and accessibility issues
-   Complex and cluttered navigation

### Best rated features:

Website Management

5.0

Visualization

5.0

Customer Engagement

5.0

Lead Generation

5.0

### Worst rated features:

Geotargeting

3.0

Editorial Calendar

3.6

Collaboration Tools

3.7

[See all features](https://www.softwareadvice.com/marketing/semrush-profile/#key-features)

### Pro

$139.95/month

Add-ons available for extra cost

### Guru

$249.95/month

Add-ons available for extra cost

### Business

$499.95/month

Add-ons available for extra cost

[See full pricing details](https://www.softwareadvice.com/marketing/semrush-profile/#pricing-and-plans)

[Narrato Workspace](https://www.softwareadvice.com/cms/narrato-workspace-profile/)

4.93

[(45)](https://www.softwareadvice.com/cms/narrato-workspace-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Narrato is a platform for content marketing teams for content creation, planning, collaboration & project management platform. Narrato helps content creators and teams boost productivity, enhance process visibility and create high quality, optimized content that drives engagement and ranks on search engines. Key features of the platform: - Content project management including tasks assignment, tracking and management Content Calendars, Boards for planning and Folders for organizing work - Advanced content editor with AI writing assistant, readability, grammar and plagiarism checks, SEO content briefs and keyword optimization support - In-app messaging to communicate with teams - Publishing support - APIs for Integration - Workflow automation - Content ideation tools - Freelancer management including payment reporting Other features: Style Guides and Brand Assets Repository, Free Image Search, Multi-Language Support, Integration with Canva, Custom Reports and more.... [Read more](https://www.softwareadvice.com/cms/narrato-workspace-profile/)

### Best rated features:

Prioritization

5.0

Kanban Board

5.0

Gantt/Timeline View

5.0

Resource Management

5.0

[See all features](https://www.softwareadvice.com/cms/narrato-workspace-profile/#key-features)

### Basic

$8.00/month

[See full pricing details](https://www.softwareadvice.com/cms/narrato-workspace-profile/#pricing-and-plans)

[Gain](https://www.softwareadvice.com/marketing/gain-profile/)

4.78

[(68)](https://www.softwareadvice.com/marketing/gain-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

We designed Gain to fix all your marketing and social media approval pains. Stop wasting time following up on clients, tracking down the latest version of an asset, and being the messenger between creatives and your clients. Gain moves your work from person to person so you can get your marketing assets and content out the door, quickly. From creation to publication, Gain makes the entire marketing workflow seamless for creatives, account managers, and their stakeholders. Teams can collaborate in context. Clients can easily share their feedback and approve from any device. Gain keeps a detailed history of it all. And you now have time for growing your client relationships and do more meaningful work. • Create, schedule, send to approval, and publish unlimited social posts. • Send to approval your print ads, videos, emails, landing pages, branding assets, presentations, storyboards, creative briefs... anything! • Leave comments, tag team members, assign tasks, and discuss content in context, and in real-time. • Create custom, automated approval workflows for all your clients, with as many rounds and as many people as you need. • Upload and import assets from Google Drive, Canva, Dropbox, OneDrive, and Box.... [Read more](https://www.softwareadvice.com/marketing/gain-profile/)

### Best rated features:

Content Management

5.0

Configurable Workflow

5.0

Collaboration Tools

5.0

Client Management

5.0

### Worst rated features:

Keyword Filtering

3.0

Real-Time Data

3.0

Third-Party Integrations

3.0

Reporting/Analytics

4.0

[See all features](https://www.softwareadvice.com/marketing/gain-profile/#key-features)

### Starter

$99.00/month

Ideal for small teams managing up to 6 clients.

### Agency

$199.00/month

Ideal for medium-sized teams managing up to 12 clients.

[See full pricing details](https://www.softwareadvice.com/marketing/gain-profile/#pricing-and-plans)

[StoryChief](https://www.softwareadvice.com/marketing-planning/storychief-profile/)

4.66

[(129)](https://www.softwareadvice.com/marketing-planning/storychief-profile/reviews/)

Best for:Features

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

StoryChief is a marketing platform that helps businesses create, plan, approve and publish campaign content across various channels. It includes a data management module, which lets marketers create content lists with relevant information based on defined KPIs, gauge the performance of stories, track campaigns using UTM tags, embed lead forms into posts, and more. Using employee advocacy capabilities, StoryChief lets staff, followers and acquaintances share stories to their personal networks. Administrators can use a calendar to plan or assign content among collaborators and organize campaigns in folders for quick access. Additionally, businesses can publish blogs on multiple channels, blogging sites and StoryChief's hosted William blog, improving SEO score and Google ranking. Other features include version history, editorial briefing, content workspace, collaboration and more. Product is billed on monthly and annual basis and support is extended via documentation, live chat and other measures.... [Read more](https://www.softwareadvice.com/marketing-planning/storychief-profile/)

### Best rated features:

Calendar Management

5.0

Categorization/Grouping

5.0

Campaign Management

4.5

Publish Scheduling

4.4

### Worst rated features:

Social Media Monitoring

2.5

Social Media Integration

3.0

Customer Segmentation

3.0

Reporting/Analytics

3.6

[See all features](https://www.softwareadvice.com/marketing-planning/storychief-profile/#key-features)

### Team

$140.00/month

This plan is billed quarterly.

### Team Plus

$210.00/month

This plan is billed quarterly.

### Agency

$400.00/month

This plan is billed quarterly.

[See full pricing details](https://www.softwareadvice.com/marketing-planning/storychief-profile/#pricing-and-plans)

[Bloomreach](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/)

4.77

[(56)](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

We want to help you to make full use of our tools so that you're set up for winning from day zero. Bloomreach connects the dots between the core parts of the commerce experience to engage, inspire, and convert your customers for life. Welcome to true personalization— finally. Bloomreach focuses on the foundational elements of the commerce experience by putting core elements under the same roof, helping teams align and focus on today’s most important commerce goal: delighting and retaining the customer. Transformative commerce is fueled by personalization — content and products put in front of the right customer, at the right time. Bloomreach enables that level of personalization by combining the power of unified customer and product data with the speed and scale of AI-optimization, helping your brand deliver customer journeys so personalized, they feel like magic.... [Read more](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/)

### Best rated features:

CRM

5.0

Email Tracking

5.0

Third-Party Integrations

5.0

Data Security

5.0

### Worst rated features:

Campaign Analytics

3.0

Segmentation

4.0

[See all features](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/#key-features)

[GlassHive](https://www.softwareadvice.com/email-marketing/glasshive-profile/)

4.67

[(103)](https://www.softwareadvice.com/email-marketing/glasshive-profile/reviews/)

Best for:Ease of use

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

GlassHive helps tech companies of all sizes including MSPs, MSSPs, VARs, vendors and more manage marketing and sales processes. It includes CRM, email marketing, sales management, tasks, integrations, marketing plans, collateral builder, marketing, sales reports, journeys, contacts, landing page builder and SMS.... [Read more](https://www.softwareadvice.com/email-marketing/glasshive-profile/)

### Best rated features:

For Sales Teams/Organizations

5.0

Forecasting

5.0

Document Storage

5.0

Content Publishing Options

5.0

### Worst rated features:

Real-Time Data

3.0

[See all features](https://www.softwareadvice.com/email-marketing/glasshive-profile/#key-features)

### Basic

$99.00/month

[See full pricing details](https://www.softwareadvice.com/email-marketing/glasshive-profile/#pricing-and-plans)

[monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/)

4.57

[(6063)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/)

Best for:Small businesses

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

monday.com is a work and project management platform that helps teams of all sizes plan, prioritize, manage, and execute work effectively. The platform offers solutions for a wide range of use-cases such as marketing, sales, operations, IT, HR, and more. It’s no-code/low-code, fully customizable, and has ready-made templates to help every type of user quickly get started. The visual and intuitive interface creates a collaborative environment where team members can assign tasks, create project plans, set dependencies and due dates, communicate in real-time, share files, and more. monday.com offers a variety of productivity features designed to simplify workflows, improve cross-team collaboration, and optimize time-and resource management. No-code automations eliminate repetitive tasks, integrations centralize every app and tool in one place, and advanced reporting helps users make data-driven decisions. Multiple view options such as Gantt charts and Kanban let teams navigate projects from start to finish, and visual dashboards help managers track progress, timelines, and budgets at a glance. The platform is ideal for managing everything from simple to complex projects or workflows and is equally suitable for in-house teams and remote workers. monday.com integrates with commonly used apps and tools such as MS Outlook, Microsoft Teams, Zoom, Excel, Gmail, Google Drive, and Dropbox. So users can continue working with any software they already know, within the platform. In addition to the standard platform, monday.com also offers dedicated solutions designed to answer the needs of specific industries and use-cases, such as monday work management, monday marketer, monday sales CRM, monday dev, and monday projects.... [Read more](https://www.softwareadvice.com/marketing/monday-com-profile/)

### What users love

-   Centralized teamwork and visibility
-   Intuitive setup and navigation
-   Robust and visual task tracking

### To take in mind

-   Expensive for growing teams
-   Complex and cluttered board management
-   Overwhelming and noisy alerts

### Best rated features:

Order Entry

5.0

Visual Workflow Management

5.0

Segmentation

5.0

Idle Time Monitoring

5.0

[See all features](https://www.softwareadvice.com/marketing/monday-com-profile/#key-features)

### Free

Custom

Pricing available upon request

Up to 2 seats

### Basic

$9.00/month

Minimum 3 seats, billed annually.

### Standard

$12.00/month

Minimum 3 seats, billed annually.

[See full pricing details](https://www.softwareadvice.com/marketing/monday-com-profile/#pricing-and-plans)

[Turtl](https://www.softwareadvice.com/marketing/turtl-profile/)

4.74

[(42)](https://www.softwareadvice.com/marketing/turtl-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Turtl is the first and only Revenue Content™ Platform. Designed to help B2B marketers create, personalize, analyze and optimize high-performing content that drives revenue. If you’re a B2B marketer, you know the struggle: creating compelling content that actually gets read, resonates with your audience, and contributes to pipeline growth. Turtl solves all of these challenges by making it easy to create, distribute, and optimize content that converts. Who Is Turtl For? Turtl was originally built for marketing and communications teams, but the software is optimal for any and all content creators. It enables users to create, publish, and measure digital documents that readers are more likely to engage with – without the need for dedicated design, coding, performance marketing, or analysis specialists. Turtl is trusted by global brands like Cisco, Informa, Redstor, and Kantar, who use it to close the gap between content and revenue. What Makes Turtl Unique? 📈 Create Revenue-Generating Content – Without Code or Design Skills Turtl replaces static PDFs with an interactive format proven to increase engagement. No design or coding skills required—just an intuitive, drag-and-drop editor. Turtl Docs have limitless applications, from interactive hero content and customer case studies, to sales decks and detailed product guides - Turtl helps you better attract, engage and convert your audience across your entire buyer journey. 🎯 Personalized Content for Every Prospect or Account Use personalization to create unique audience journeys through your content. Scale personalized content for marketing campaigns, ABM activity or sales assets. Create personalizations for 1000s of accounts or contacts in minutes. 📊 Actionable Insights to Optimize Content Performance Automated audience analytics allow you to identify high performing topics, trigger follow up notifications and equip sales with the insights they need to drive revenue. 🔗 Seamless CRM & Marketing Automation Integrations Turtl integrates with HubSpot, Salesforce, Marketo, Pardot, and other tools, making it easy to connect content engagement data with your sales and marketing workflows. Capture lead insights, trigger automated follow-ups, and measure ROI - all from within your existing tech stack. How Does Turtl Support You? Choosing a new platform is a big decision, and we’re here to help. Turtl offers: • Dedicated customer support to ensure smooth onboarding. • Content strategy consultations to help you maximize ROI. • Extensive support articles & training resources for self-paced learning. Why Choose Turtl? 💡 10x increase in content engagement compared to static formats 🚀 567% increase in marketing-qualified leads (Redstor) 📊 550% increase in revenue attributed to marketing (Kantar)... [Read more](https://www.softwareadvice.com/marketing/turtl-profile/)

### Best rated features:

Content Management

5.0

Drag & Drop

4.0

Data Visualization

4.0

Content Library

4.0

### Worst rated features:

Conversion Tracking

2.0

Third-Party Integrations

3.0

Customizable Templates

3.0

Content Library

4.0

[See all features](https://www.softwareadvice.com/marketing/turtl-profile/#key-features)

[Trend](https://www.softwareadvice.com/marketing/trend-profile/)

4.64

[(77)](https://www.softwareadvice.com/marketing/trend-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Trend is a cloud-based solution designed to help social media influencers manage marketing campaigns and generate content, improving brand value across channels. It comes with a centralized dashboard, which enables users to view, approve and reject applications sent by relevant influencers. Trend allows brands to collaborate with influencers and curate professional content for websites, social media accounts and advertisements. It lets users gain insights into posts in real-time including key metrics such as likes, comments and impressions. Additionally, users can create campaigns for brand awareness, product launches and events, improving sales and engagement across the web. Trend helps brands streamline communications with influencers by providing chat functionality within the app. Pricing is available on monthly subscriptions and support is extended via live chat, email and other online measures.... [Read more](https://www.softwareadvice.com/marketing/trend-profile/)

### Best rated features:

Campaign Management

5.0

Campaign Planning

5.0

Campaign Analytics

5.0

Content Management

5.0

### Worst rated features:

Influencer Relationship Management

2.0

[See all features](https://www.softwareadvice.com/marketing/trend-profile/#key-features)

### Basic

$100.00one time

[See full pricing details](https://www.softwareadvice.com/marketing/trend-profile/#pricing-and-plans)

[Textmetrics](https://www.softwareadvice.com/marketing/textmetrics-profile/)

4.66

[(70)](https://www.softwareadvice.com/marketing/textmetrics-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Textmetrics is a text technology and a search engine optimization tool that enables businesses to maintain consistency in corporate communications and increase conversion rates through artificial intelligence-based algorithms. This solution provides tools to help companies analyze the status of content quality, streamline workflows, and optimize the existing subject matter. This cloud-based solution allows content writers to conform to industry standards by utilizing Textmetric’s content style guides. With Textmetrics, organizations can receive real-time insights, and updates of selected keywords to improve overall client communications. Additionally, it permits managers to view the content ranking index that displays the website’s visibility in the Google results and compare the CRI with competitors. The application integrates with various third-party content management systems such as WordPress, Joomla, Microsoft word, and more. Pricing for Textmetrics is available on request. Support is extended via FAQs, online documentation, email, and phone.... [Read more](https://www.softwareadvice.com/marketing/textmetrics-profile/)

### Best rated features:

Template Management

5.0

Customizable Templates

5.0

Activity Dashboard

5.0

Alerts/Notifications

5.0

### Worst rated features:

SEO Management

3.5

[See all features](https://www.softwareadvice.com/marketing/textmetrics-profile/#key-features)

### Basic

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/marketing/textmetrics-profile/#pricing-and-plans)

[DropTrack](https://www.softwareadvice.com/marketing/droptrack-profile/)

4.72

[(78)](https://www.softwareadvice.com/marketing/droptrack-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

DropTrack helps independent musicians and record labels organize and promote their music. We get your music heard by industry influencers including global DJs, playlist curators, bloggers, record labels, radio stations, and music supervisors. DropTrack provides real-time feedback and analytics on who listened to your music, when and where.... [Read more](https://www.softwareadvice.com/marketing/droptrack-profile/)

### Best rated features:

Publish Scheduling

4.7

Engagement Tracking

4.6

Audience Targeting

4.6

Campaign Management

4.6

[See all features](https://www.softwareadvice.com/marketing/droptrack-profile/#key-features)

### DropTrack

$49.00/month

No setup fees. No contracts.

[See full pricing details](https://www.softwareadvice.com/marketing/droptrack-profile/#pricing-and-plans)

[StoryTap](https://www.softwareadvice.com/reputation-management/storytap-profile/)

5.0

[(11)](https://www.softwareadvice.com/reputation-management/storytap-profile/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

StoryTap is an AI-powered video testimonial platform that makes it easy for businesses of all sizes to collect, create, and share authentic videos. From testimonial videos (basic design to high design, auto-edited) to product reviews, sizzle reels, and social storytelling, StoryTap provides the flexibility, scalability, and results that modern brands need. 1. Video Testimonials Capture authentic customer, employee, or community stories with guided prompts that make recording simple. Videos can be produced at different levels of polish—from basic design for quick turnaround to high design, fully branded and customized. Built-in auto-editing ensures videos are production-ready without heavy manual work. Ideal for building trust, humanizing your brand, and showcasing first-person experiences. 2. Product Video Reviews Collect authentic reviews directly from customers who use your products. Showcase these reviews on product pages, e-commerce sites, and campaigns. Help shoppers make confident decisions by showing real people explaining what they love. 3. Social Content Stories (with Social Reminders) Invite your community to create short, shareable stories for social media. Built-in reminders make it easy for contributors to complete submissions on time. Videos are formatted for TikTok, Instagram, LinkedIn, Facebook, and other platforms. Perfect for filling your social content pipeline with authentic, brand-ready stories. 4. Video for Google Business Profiles & Google Reviews (PRIVATE BETA) Enable customers to leave video reviews directly on Google Business Profiles. Boost visibility, stand out from competitors, and drive more clicks with authentic, on-camera voices. Combine written reviews with video testimonials for Google Reviews to increase trust and credibility. Currently available in PRIVATE BETA for select partners. 5. Video Editor for Sizzle Reels Easily repurpose collected content into sizzle reels for campaigns, events, or social highlights. Drag-and-drop functionality for fast, branded compilations. Create dynamic, engaging video reels without needing advanced editing software. 6. Self-Serve Platform Manage campaigns, invite contributors, and publish videos directly from your StoryTap dashboard. Easy for entrepreneurs, startups, and small businesses to get started without technical skills. Contributors can record from any device with intuitive prompts, re-record options, and guided scripting. 7. White-Glove Managed Service For enterprises and organizations that need full-service support, StoryTap provides a managed solution. Our team handles campaign setup, invites, moderation, video branding, and distribution. Multi-language moderation is available to support global brands. 8. Hybrid “Step-In” Support Add flexible hours when your internal team is busy. Get expert help with campaign design, video moderation, or publishing strategy—only when you need it. 9. Video Branding & Customization Apply your brand elements—logos, colors, fonts, and design templates. Ensure every testimonial video, product review, or social story feels consistent and professional. Options for basic-to-high design let you scale affordably without sacrificing quality. 10. Analytics & Insights Monitor video performance across web, social, and Google. Understand which testimonials drive the most engagement and conversions. Gather insights into customer sentiment and campaign ROI. Who We Serve StoryTap serves entrepreneurs, nonprofits, and enterprises across industries like retail, SaaS, education, healthcare, and consumer goods. Trusted by organizations including AAA, TELUS, Samsung, Danone, UCLA Anderson, and The Forum, StoryTap helps brands unlock libraries of authentic video testimonials, reviews, and stories that accelerate growth.... [Read more](https://www.softwareadvice.com/reputation-management/storytap-profile/)

### Best rated features:

Response Management

5.0

Customer Experience Management

5.0

Real-Time Notifications

5.0

Templates

5.0

### Worst rated features:

Reporting/Analytics

4.0

[See all features](https://www.softwareadvice.com/reputation-management/storytap-profile/#key-features)

### Basic

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/reputation-management/storytap-profile/#pricing-and-plans)

[BrightInfo](https://www.softwareadvice.com/crm/brightinfo-profile/)

4.72

[(25)](https://www.softwareadvice.com/crm/brightinfo-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

BrightInfo is a cloud-based content personalization solution built using artificial intelligence (AI) technology that offers automated triggers, account based marketing, page targeting, lead nurturing, content keywords and analytics functionalities within a suite. BrightInfo integrates with different customer relationship management (CRM) systems including Salesforce Pardot, Marketo, HubSpot, Act-on and MailChimp, which enables automated data transfers from these systems for analysis. The product also offers audience profiling which enables users to capture visitor data, such as demographics, browsing patterns and mouse movements, and use that information to predict behaviour. Content personalization tools enable users to recommend relevant content based on visitor behavior. The solution also features responsive widgets which prompt content items based on visitor interests. BrightInfo also features content analytics, which allows users to prepare customized reports on visitor behavior such as content engagement and conversions. Subscription pricing is available, and price is determined based on usage. Email support is offered.... [Read more](https://www.softwareadvice.com/crm/brightinfo-profile/)

### Basic

$499.00/month

[See full pricing details](https://www.softwareadvice.com/crm/brightinfo-profile/#pricing-and-plans)

1

[2](https://www.softwareadvice.com/marketing/content-comparison/?page=2)[3](https://www.softwareadvice.com/marketing/content-comparison/?page=3)[4](https://www.softwareadvice.com/marketing/content-comparison/?page=4)[5](https://www.softwareadvice.com/marketing/content-comparison/?page=5)

...

[14](https://www.softwareadvice.com/marketing/content-comparison/?page=14)

## Popular Comparisons

[

Omnisend vs Mailchimp

](https://www.softwareadvice.com/crm/mailchimp-profile/vs/omnisend/)[

monday.com vs Jira

](https://www.softwareadvice.com/project-management/atlassian-jira-profile/vs/monday-com/)[

Marketing 360 vs Wix

](https://www.softwareadvice.com/marketing/marketing-360-profile/vs/wix/)[

Zoho Social vs Hootsuite

](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/zoho-social/)[

Wrike vs Airtable

](https://www.softwareadvice.com/project-management/airtable-profile/vs/wrike/)[

Jasper vs Writesonic

](https://www.softwareadvice.com/marketing/jarvis-profile/vs/writesonic/)[

Sprout Social vs Buffer

](https://www.softwareadvice.com/marketing/buffer-profile/vs/sprout-social/)

## Your Guide to Top Content Marketing Software, August 2025

Software Advice uses reviews from real software users to highlight the top-rated Content Marketing products in North America.

[Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/)

#### Explore FrontRunners

-   [Buffer](https://www.softwareadvice.com/marketing/buffer-profile/)
-   [Campaign Monitor by Marigold](https://www.softwareadvice.com/marketing/campaign-monitor-profile/)
-   [GlassHive](https://www.softwareadvice.com/email-marketing/glasshive-profile/)
-   [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/)
-   [Jasper](https://www.softwareadvice.com/marketing/jarvis-profile/)
-   [Kajabi](https://www.softwareadvice.com/lms/kajabi-profile/)
-   [Loomly](https://www.softwareadvice.com/marketing/loomly-profile/)
-   [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/)
-   [Marketing 360](https://www.softwareadvice.com/marketing/marketing-360-profile/)
-   [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/)
-   [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)
-   [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/)
-   [Simplified](https://www.softwareadvice.com/generative-ai/simplified-profile/)
-   [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/)
-   [TextCortex AI](https://www.softwareadvice.com/marketing/textcortex-ai-profile/)
-   [Visme](https://www.softwareadvice.com/lms/visme-profile/)
-   [Wishpond](https://www.softwareadvice.com/crm/wishpond-profile/)
-   [Writecream](https://www.softwareadvice.com/marketing/writecream-profile/)
-   [Writesonic](https://www.softwareadvice.com/marketing/writesonic-profile/)
-   [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/)

“Usability” includes user ratings for Functionality and Ease of Use.

“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.

Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.

Let’s face it: Traditional marketing methods are not as effective as they once were. Have you ever watched a viral video on a social network? Read a blog instead of picking up a newspaper? Turned off the radio to listen to a podcast?

If you answered yes to any of those questions, you’ll see why conventional methods for delivering marketing messages—television, print and radio—are losing some of their value to newer platforms.

These platforms include search engines, blogs and social media. They are increasingly influencing your customers’ behavior and informing their purchase decisions. In fact, the Content Marketing Institute reports 70 percent of consumers would prefer to learn about a company via a blog post or article rather than an ad.

The most effective way to capitalize on this is to incorporate content marketing strategies and software at your company. By the end of this guide, you’ll have all the knowledge necessary to implement, perform and track content marketing activities for your team.

_Click on a section below to read more:_

[What Is Content Marketing?](#WhatIsContentMarketing)

[Content Marketing Software Explained](#ContentMarketingSoftwareExplained)

[Common Functionality of Content Marketing Software](#CommonFunctionalityofContentMarketingSoftware)

[Content Marketing Software Deployment Options](#ContentMarketingSoftwareDeploymentOptions)

[Industry Trends to Understand](#IndustryTrendstoUnderstand)

## What Is Content Marketing?

Research and advisory firm Gartner provides one of the most comprehensive definitions of the term:

_“Content marketing is the process and practice of creating, curating and cultivating text, video, images, graphics, e-books, white papers and other content assets that are distributed through paid, owned and earned media. These assets are used to tell stories that help brands build and nurture relationships with customers, prospects and other audiences to drive awareness, generate demand, influence preference and build loyalty.”_

_—_[Gartner IT Glossary](http://www.gartner.com/it-glossary/content-marketing/)

Think of it this way: Content marketing encompasses the many different types of content your organization shares publicly to build an audience and encourage interactions with your brand. Here are some examples of content marketing in action:

-   Writing a post for the company blog
    
-   Answering a question about your services through networks, such as Quora, Slack or LinkedIn
    
-   Producing a video about a new product launch and posting it on YouTube
    
-   Conducting a survey to gain industry insights and emailing the results to clients
    

## Content Marketing Software Explained

Content marketing software helps manage the distribution of your content across your own web properties and the internet at large. They facilitate the creation, deployment, management and storage of your team’s content.

For instance: companies such as camera vendor GoPro that regularly share videos with their audience may benefit from content marketing software that can store and organize visual assets.

That said, the term “content marketing tools” refers to more than just dedicated software. It can also include certain techniques and resources that any content creator can benefit from, regardless of budget or size of business.

Sometimes teams aren’t ready to invest in new technology and are just looking for simple solutions to enhance their content marketing efforts. Here’s how some free or low-cost platforms can help you do just that:

-   [Google AdWords](https://www.google.com/adwords/) can let you check whether there’s high search volume for certain keywords, which indicates demand for information on a given topic
    
-   Websites that offer glyph icons (e.g., [The Noun Project](https://thenounproject.com/)) enhance the design and visual appeal of your content
    
-   Writing and editing applications (e.g., [Grammarly](https://www.grammarly.com/)) identify typos and sentence structure issues
    

## Common Functionality of Content Marketing Software

If you find your needs aren't addressed by the basic platforms mentioned above, you may be in the market for a more robust content marketing system. Here are some of the most common capabilities among such systems:

**Audience targeting**

Target content to specific audiences by segmenting customer data and/or creating buyer personas. Buyer personas model potential customer personalities, behaviors, motivations and pain points.

**Campaign management**

View and manage all planned and in-progress marketing campaigns. This includes every part of the process, from refining content briefs to assigning tasks and sharing files.

**File management**

A searchable file repository that makes it possible for team members to upload and download multiple digital assets, such as PDFs, videos and images. Some let you assign tags to particular assets for better organization and easy retrieval.

**Customer tracking**

Track how readers interact with your website’s content. This includes measuring bounce rate, clicks and conversions. This data may be shown in a dashboard or report.

**Content editor**

Design and build content, such as blog posts and landing pages. Many systems have drag-and-drop functions to move blocks of text, multimedia, tables and/or lists around the page until they’re satisfied with the design.

**Editorial calendar**

Schedule deadlines and publish dates in advance.

**Multi-channel publishing**

Publishes the same piece of content to multiple channels, such as: social networks, websites and blogs. These channels are connected to the platform to make it easier to push pieces live from one single hub.

## Content Marketing Software Deployment Options

Content marketing software can either be purchased as a best-of-breed application or as part of an integrated [marketing software suite](https://www.softwareadvice.com/category/4630-marketing/) that offers content marketing platforms, _in addition to_ other applications (e.g., lead generation or mobile marketing). This graph can help you consider your options:

The type of deployment you choose will depend on what kind of buyer you are. For example, large businesses looking for an enterprise solution may be better off with an integrated suite. Suites can automate nearly all of the marketing functions they need _beyond_ content marketing, and there’s no need to worry about duplicate data entry or multiple tracking methods.

On the other hand, small businesses and solopreneurs may benefit more from a stand-alone content marketing system. They may not have a need for the extra “bells and whistles” an integrated suite can offer.

## Industry Trends to Understand

As you get closer to choosing a mobile marketing tool, there are a few market trends you should really consider:

[Search engine optimization (SEO)](https://www.softwareadvice.com/marketing/seo-platform-comparison/)**:** The goal of SEO is to increase the number of visitors to websites by securing or maintaining a high ranking in the results page of a search engine, such as Google. This is an important concept to integrate into your content marketing strategy because it helps your audience find your content organically, rather than paying for ad space or sending emails.

**Community building:** One of the best ways to set up your content for success is to nurture a community of engaged followers. When creating content, think about ways to get readers involved. For instance, invite them to leave comments on your articles or ask them to subscribe to your video channel. The more you encourage community engagement, the quicker you can build an audience for your brand.

### Related Content Marketing Software

-   [Brand Management Software](https://www.softwareadvice.com/marketing/brand-management-comparison/)
-   [Content Management Software](https://www.softwareadvice.com/cms/)
-   [Creative Management Software](https://www.softwareadvice.com/creative-management/)
-   [Digital Asset Management Software](https://www.softwareadvice.com/cms/digital-asset-management-comparison/)
-   [Digital Signage Software](https://www.softwareadvice.com/digital-signage/)
-   [Enterprise Content Management Software](https://www.softwareadvice.com/cms/enterprise-content-management-system-comparison/)
-   [Headless CMS Software](https://www.softwareadvice.com/cms/headlesscms-comparison/)
-   [Online Proofing Software](https://www.softwareadvice.com/online-proofing/)
-   [Translation Management Software](https://www.softwareadvice.com/translation-management/)
-   [Web Content Management Software](https://www.softwareadvice.com/web-content-management/)