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Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience...Read more about Salesforce Marketing Cloud
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Writesonic is an AI-powered writing assistant with a mission to empower everyone in the world to write anything and publish anywhere. It's like Canva for writing, with tools to simplify the process of creating, editing, and publishing articles, blog post...Read more about Writesonic
Conte.ai is a web-based solution that handle the whole process of managing social media accounts for companies of all sizes and in any sector. What distinguishes us is our unique content production system: by combining the talents of our creative inspired...Read more about Conte.ai
Jasper is artificial intelligence (AI) that helps businesses create content for blogs, social media posts, Facebook advertisements, and websites. Used by 50,000+ marketers, entrepreneurs, and content writers to save time writing content and inspire new ide...Read more about Jasper
NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals and sales. Key features include emailed review invitations, review reminders, reputation monitoring, website integration, SMS messages with photos, c...Read more about NiceJob
Zoho Social is a holistic social media management tool that lets you effortlessly expand and grow your social media presence from one platform. Zoho Social supports major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, GMB...Read more about Zoho Social
Paperflite is a cloud-based content management system that assists marketing and sales teams with collaboration and prospect engagement. Its key features include predefined templates, document management , indexing, text editing and a repository. The ap...Read more about Paperflite
ContentStudio is an integrated cloud-based social media management and content marketing solution that caters to small to midsize businesses and solo entrepreneurs. Key features include automated publishing, content management, multi-account management, mu...Read more about ContentStudio
Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retai...Read more about Brandfolder
Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 c...Read more about Semrush
Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze posts all in one place. Streamline your entire social media marketing process: manage digital assets, fuel storytelling, polish content, a...Read more about Loomly
Narrato is a platform for content marketing teams for content creation, planning, collaboration & project management platform. Narrato helps content creators and teams boost productivity, enhance process visibility and create high quality, optimized conte...Read more about Narrato Workspace
We designed Gain to fix all your marketing and social media approval pains. Stop wasting time following up on clients, tracking down the latest version of an asset, and being the messenger between creatives and your clients. Gain moves your work from perso...Read more about Gain
We want to help you to make full use of our tools so that you're set up for winning from day zero. Bloomreach connects the dots between the core parts of the commerce experience to engage, inspire, and convert your customers for life. Welcome to true pers...Read more about Bloomreach
GlassHive helps tech companies of all sizes including MSPs, MSSPs, VARs, vendors and more manage marketing and sales processes. It includes CRM, email marketing, sales management, tasks, integrations, marketing plans, collateral builder, marketing, sales r...Read more about GlassHive
monday.com is an award-winning work and project management platform that helps teams of all sizes plan, prioritize, manage, and execute their work more effectively. The platform offers solutions for a wide range of use-cases such as marketing, sales, oper...Read more about monday.com
StoryChief is a marketing platform that helps businesses create, plan, approve and publish campaign content across various channels. It includes a data management module, which lets marketers create content lists with relevant information based on defined ...Read more about StoryChief
Textmetrics is a text technology and a search engine optimization tool that enables businesses to maintain consistency in corporate communications and increase conversion rates through artificial intelligence-based algorithms. This solution provides tools ...Read more about Textmetrics
Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets brands collect, curate, m...Read more about Yotpo
StoryTap is a story-led video automation platform that lets brands easily produce and share authentic video from real people. Our patented technology lets enterprise brands create and share product reviews from customers, Q&A clips from staff, testimonials...Read more about StoryTap
Turtl is the scientifically proven Content Platform that delivers better outcomes. We are a VC-backed SaaS business located in Boston and London working with our global customers to overachieve their desired digital content outcomes, be that better brand ...Read more about Turtl
At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, ...Read more about Lead Gen & CRM (formerly SharpSpring)
BrightInfo is a cloud-based content personalization solution built using artificial intelligence (AI) technology that offers automated triggers, account based marketing, page targeting, lead nurturing, content keywords and analytics functionalities within ...Read more about BrightInfo
Scoop.it is a cloud-based content management platform that discovers and researches content on social networks and web content. It then selects relevant content and edits according to specified requirements and publishes it on digital platforms including F...Read more about Scoop.it
BeAmbassador is a Cloud platform that allows you to increase the organic reach of your brand on social media, attract talent to your company and boost your sales through employees' social networks. BeAmbassador enables you to create a network of brand amb...Read more about BeAmbassador
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Your Guide to Top Content Marketing Software, May 2022
Software Advice uses reviews from real software users to highlight the top-rated Content Marketing products in North America.
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“Usability” includes user ratings for Functionality and Ease of Use.
“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.
Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.
Buyers Guide
This detailed guide will help you find and buy the right content marketing platforms software for you and your business.
Last Updated on August 19, 2024Let’s face it: Traditional marketing methods are not as effective as they once were. Have you ever watched a viral video on a social network? Read a blog instead of picking up a newspaper? Turned off the radio to listen to a podcast?
If you answered yes to any of those questions, you’ll see why conventional methods for delivering marketing messages—television, print and radio—are losing some of their value to newer platforms.
These platforms include search engines, blogs and social media. They are increasingly influencing your customers’ behavior and informing their purchase decisions. In fact, the Content Marketing Institute reports 70 percent of consumers would prefer to learn about a company via a blog post or article rather than an ad.
The most effective way to capitalize on this is to incorporate content marketing strategies and software at your company. By the end of this guide, you’ll have all the knowledge necessary to implement, perform and track content marketing activities for your team.
Click on a section below to read more:
Content Marketing Software Explained
Common Functionality of Content Marketing Software
Content Marketing Software Deployment Options
What Is Content Marketing?
Research and advisory firm Gartner provides one of the most comprehensive definitions of the term:
“Content marketing is the process and practice of creating, curating and cultivating text, video, images, graphics, e-books, white papers and other content assets that are distributed through paid, owned and earned media. These assets are used to tell stories that help brands build and nurture relationships with customers, prospects and other audiences to drive awareness, generate demand, influence preference and build loyalty.”
Think of it this way: Content marketing encompasses the many different types of content your organization shares publicly to build an audience and encourage interactions with your brand. Here are some examples of content marketing in action:
Writing a post for the company blog
Answering a question about your services through networks, such as Quora, Slack or LinkedIn
Producing a video about a new product launch and posting it on YouTube
Conducting a survey to gain industry insights and emailing the results to clients
Content Marketing Software Explained
Content marketing software helps manage the distribution of your content across your own web properties and the internet at large. They facilitate the creation, deployment, management and storage of your team’s content.
For instance: companies such as camera vendor GoPro that regularly share videos with their audience may benefit from content marketing software that can store and organize visual assets.
That said, the term “content marketing tools” refers to more than just dedicated software. It can also include certain techniques and resources that any content creator can benefit from, regardless of budget or size of business.
Sometimes teams aren’t ready to invest in new technology and are just looking for simple solutions to enhance their content marketing efforts. Here’s how some free or low-cost platforms can help you do just that:
Google AdWords can let you check whether there’s high search volume for certain keywords, which indicates demand for information on a given topic
Websites that offer glyph icons (e.g., The Noun Project) enhance the design and visual appeal of your content
Writing and editing applications (e.g., Grammarly) identify typos and sentence structure issues
Common Functionality of Content Marketing Software
If you find your needs aren't addressed by the basic platforms mentioned above, you may be in the market for a more robust content marketing system. Here are some of the most common capabilities among such systems:
Audience targeting | Target content to specific audiences by segmenting customer data and/or creating buyer personas. Buyer personas model potential customer personalities, behaviors, motivations and pain points. |
Campaign management | View and manage all planned and in-progress marketing campaigns. This includes every part of the process, from refining content briefs to assigning tasks and sharing files. |
File management | A searchable file repository that makes it possible for team members to upload and download multiple digital assets, such as PDFs, videos and images. Some let you assign tags to particular assets for better organization and easy retrieval. |
Customer tracking | Track how readers interact with your website’s content. This includes measuring bounce rate, clicks and conversions. This data may be shown in a dashboard or report. |
Content editor | Design and build content, such as blog posts and landing pages. Many systems have drag-and-drop functions to move blocks of text, multimedia, tables and/or lists around the page until they’re satisfied with the design. |
Editorial calendar | Schedule deadlines and publish dates in advance. |
Multi-channel publishing | Publishes the same piece of content to multiple channels, such as: social networks, websites and blogs. These channels are connected to the platform to make it easier to push pieces live from one single hub. |
Content Marketing Software Deployment Options
Content marketing software can either be purchased as a best-of-breed application or as part of an integrated marketing software suite that offers content marketing platforms, in addition to other applications (e.g., lead generation or mobile marketing). This graph can help you consider your options:
The type of deployment you choose will depend on what kind of buyer you are. For example, large businesses looking for an enterprise solution may be better off with an integrated suite. Suites can automate nearly all of the marketing functions they need beyond content marketing, and there’s no need to worry about duplicate data entry or multiple tracking methods.
On the other hand, small businesses and solopreneurs may benefit more from a stand-alone content marketing system. They may not have a need for the extra “bells and whistles” an integrated suite can offer.
Industry Trends to Understand
As you get closer to choosing a mobile marketing tool, there are a few market trends you should really consider:
Search engine optimization (SEO): The goal of SEO is to increase the number of visitors to websites by securing or maintaining a high ranking in the results page of a search engine, such as Google. This is an important concept to integrate into your content marketing strategy because it helps your audience find your content organically, rather than paying for ad space or sending emails.
Community building: One of the best ways to set up your content for success is to nurture a community of engaged followers. When creating content, think about ways to get readers involved. For instance, invite them to leave comments on your articles or ask them to subscribe to your video channel. The more you encourage community engagement, the quicker you can build an audience for your brand.