Finding software can be overwhelming. We've helped hundreds of businesses choose the right content marketing software so they can centralize brand assets and track content production.
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Kizen offers a cloud-based suite of marketing, customer relationship management (CRM) and sales tools suitable for small and midsize businesses in a range of industries. Features include contact and lead management, form automation,... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
SharpSpring is a fully integrated cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution. SharpSpring... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
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Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns. Key features include email marketing, form and landing page builders, calendars, social media marketing... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
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ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses,... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
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OutboundEngine is a cloud-based marketing automation solution targeting small and midsize companies. It caters to real estate, insurance, mortgage, financial advisors, automotive, wellness, legal and marketing industries. Primary features... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
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DivvyHQ is a cloud-based content marketing solution that caters to content teams in large agencies, media companies and publishers. Key features include audience targeting, brand management, multi-channel publishing, conversation tracking... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Pushnami is a cloud-based email marketing solution that helps small to large businesses manage and automate re-target subscriber engagement, sales conversions and cross-platform messaging. It allows users to identify targets and communicate... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
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Cosmos Integrated Marketing Portal
Integrated Marketing Portal (IMP) by Cosmos Communications is a marketing solution serving large companies in industries including accounting, agriculture, education, energy, insurance, manufacturing, non-profit, retail, telecommunications... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
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Zoho Social is a cloud-based social media management platform. It allows users to manage multiple social channels, schedules posts and monitor keywords. Zoho Social’s key features comprise creating, publishing, bulk scheduling,... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
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Planable is a cloud-based social media collaboration and approval solution that caters to media agencies, freelancers and marketing teams. Key features include automated publishing, content management, multi-account management, multi-user... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
ContentStudio is an integrated cloud-based social media management and content marketing solution that caters to small to midsize businesses and solo entrepreneurs. Key features include automated publishing, content management, multi-account... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
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Loomly is a cloud-based marketing solution that helps freelancers, influencers and social media managers manage content on their social media platforms. Key features include marketing analytics, automated publishing, keyword filtering,... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
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eClincher is a cloud-based social media management tool that helps businesses manage social media accounts and marketing activities. eClincher provides a single interface through which users can manage brand awareness, publishing,... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
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Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
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Uberflip is a cloud-based content creation and management solution for marketers and sales personnel. It helps marketers to create tailored content for multiple marketing campaigns. It offers tools to create digital content, generate... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
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Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Adobe Campaign’s... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
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SAP - CRM is a cloud-based customer relationship management solution that helps small and mid-size businesses manage communication and interactions with existing and potential customers. It helps businesses to manage the sales pipeline,... Read more
Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Ahrefs is a suite of SEO tools that familiarizes users with the ins and outs of content marketing. It helps users do competitor research to determine high-ranking PPC keywords, backlink approach and more. The provided overview of competitor’s... Read more
Platforms: Win
Deployments: Cloud, On premise
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Let’s face it: Traditional marketing methods are not as effective as they once were. Have you ever watched a viral video on a social network? Read a blog instead of picking up a newspaper? Turned off the radio to listen to a podcast?
If you answered yes to any of those questions, you’ll see why conventional methods for delivering marketing messages—television, print and radio—are losing some of their value to newer platforms.
These platforms include search engines, blogs and social media. They are increasingly influencing your customers’ behavior and informing their purchase decisions. In fact, the Content Marketing Institute reports 70 percent of consumers would prefer to learn about a company via a blog post or article rather than an ad.
The most effective way to capitalize on this is to incorporate content marketing strategies and software at your company. By the end of this guide, you’ll have all the knowledge necessary to implement, perform and track content marketing activities for your team.
Click on a section below to read more:
What Is Content Marketing?
Content Marketing Software Explained
Common Functionality of Content Marketing Software
Content Marketing Software Deployment Options
Industry Trends to Understand
What Is Content Marketing?
Research and advisory firm Gartner provides one of the most comprehensive definitions of the term:
“Content marketing is the process and practice of creating, curating and cultivating text, video, images, graphics, e-books, white papers and other content assets that are distributed through paid, owned and earned media. These assets are used to tell stories that help brands build and nurture relationships with customers, prospects and other audiences to drive awareness, generate demand, influence preference and build loyalty.”
Think of it this way: Content marketing encompasses the many different types of content your organization shares publicly to build an audience and encourage interactions with your brand. Here are some examples of content marketing in action:
Writing a post for the company blog
Answering a question about your services through networks, such as Quora, Slack or LinkedIn
Producing a video about a new product launch and posting it on YouTube
Conducting a survey to gain industry insights and emailing the results to clients
Content Marketing Software Explained
Content marketing software helps manage the distribution of your content across your own web properties and the internet at large. They facilitate the creation, deployment, management and storage of your team’s content.
For instance: companies such as camera vendor GoPro that regularly share videos with their audience may benefit from content marketing software that can store and organize visual assets.
Source: Content Marketing Tips: Learn From Brands That Are Killing It
That said, the term “content marketing tools” refers to more than just dedicated software. It can also include certain techniques and resources that any content creator can benefit from, regardless of budget or size of business.
Sometimes teams aren’t ready to invest in new technology and are just looking for simple solutions to enhance their content marketing efforts. Here’s how some free or low-cost platforms can help you do just that: