--- title: "Best Content Marketing Software - 2026 Reviews & Pricing" description: "Find the best Content Marketing Platforms Software for your organization. Compare top Content Marketing Platforms Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/marketing/content-comparison/" page_type: "subcategory" language: "en" --- [Home](https://www.softwareadvice.com/) / Content Marketing Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Content Marketing Software of 2026 Updated October 26, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 376 results ### Compare Products Showing 1 - 25 of 376 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### [Wrike](/project-management/wrike-profile/) - Overall rating: 4.4/5 - Reviews: 3,044 - Starting price: $10.00/month - Best for: Mid-size businesses - Free trial: Available - Free demo: Not available #### Overview Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governed, context-rich environment, Wrike helps [Read more](/project-management/wrike-profile/) ##### What users love - Centralized project organization tools - Unified workspace for teamwork - Flexible coordination across teams ##### To take in mind - Feature overload and complexity - Cluttered and unintuitive interface - Expensive for smaller teams #### Features ##### Best rated features - IT Reporting: 5/5 - Color Codes/Icons: 5/5 - Template Management: 5/5 - Dashboard: 5/5 [See all features](/project-management/wrike-profile/#key-features) #### Pricing ##### Team - Price: $10.00/month - Intelligent project management ##### Business - Price: $25.00/month - Customizable platform to manage your workflows ##### Pinnacle - Price: Custom - Pricing available upon request - Built for complex workflows [See full pricing details](/project-management/wrike-profile/#pricing-and-plans) --- ### [DivvyHQ](/marketing-planning/divvyhq-profile/) - Overall rating: 4.2/5 - Reviews: 63 - Starting price: $79.00/month - Free trial: Available - Free demo: Not available #### Overview DivvyHQ is a cloud-based content marketing solution that caters to content teams in large agencies, media companies and publishers. Key features include audience targeting, brand [Read more](/marketing-planning/divvyhq-profile/) #### Pricing ##### Divvy Essentials - Price: $79.00/month [See full pricing details](/marketing-planning/divvyhq-profile/#pricing-and-plans) --- ### [Jasper](/marketing/jarvis-profile/) - Overall rating: 4.8/5 - Reviews: 1,855 - Starting price: $29.00/month - Best for: Content Delivery - Free trial: Available - Free demo: Not available #### Overview Jasper is an AI marketing platform that serves businesses of all sizes — from solo marketers to enterprise teams — across industries including healthcare, financial services, [Read more](/marketing/jarvis-profile/) ##### What users love - Versatile content generation capabilities - Intuitive and accessible interface - Efficient copywriting and ideation ##### To take in mind - Expensive for many users - Confusing and limiting credit usage - Restrictive word count policies #### Features ##### Best rated features - Content Delivery: 4.8/5 - Rich Text Editor: 4.8/5 - Automated Text Generation: 4.7/5 - Machine Learning: 4.7/5 ##### Worst rated features - AI/Machine Learning: 4/5 [See all features](/marketing/jarvis-profile/#key-features) #### Pricing ##### Basic - Price: $29.00/month [See full pricing details](/marketing/jarvis-profile/#pricing-and-plans) --- ### [Writesonic](/marketing/writesonic-profile/) - Overall rating: 4.8/5 - Reviews: 2,102 - Starting price: $10.00/month - Best for: Content Management - Free trial: Available - Free demo: Not available #### Overview Writesonic is a cloud-based SEO and AI search visibility platform that serves solo marketers, agencies, startups, and mid-sized businesses across industries. The platform helps [Read more](/marketing/writesonic-profile/) ##### What users love - AI-powered article writing support - Versatile content generation platform - User-friendly and intuitive interface ##### To take in mind - Restrictive and confusing credit usage - Expensive for individuals and startups - Low and inflexible word allowances #### Features ##### Best rated features - AI/Machine Learning: 5/5 - Multi-Channel Campaigns: 5/5 - Autocomplete: 5/5 - Document Export: 5/5 ##### Worst rated features - Sentiment Analysis: 3/5 - Reporting/Analytics: 3/5 - Tone Selection: 3.5/5 [See all features](/marketing/writesonic-profile/#key-features) #### Pricing ##### Free - Price: Custom - Pricing available upon request - Try out all features to determine what works best for you! 6250 words, 1 user. ##### Short - Form - Price: $10.00/month - Access to all the short-form content templates like Facebook ads, product descriptions, paragraphs, ##### Long - Form - Price: $13.00/month - Awesome tools to help you write short as well as long-form content like blog posts, ebooks, and [See full pricing details](/marketing/writesonic-profile/#pricing-and-plans) --- ### [Conte.ai](/marketing/postoplan-profile/) - Overall rating: 4.8/5 - Reviews: 403 - Starting price: $39.00 - Best for: Content Publishing Options - Free trial: Not available - Free demo: Not available #### Overview Conte.ai is a web-based solution that handle the whole process of managing social media accounts for companies of all sizes and in any sector. What distinguishes us is our unique [Read more](/marketing/postoplan-profile/) #### Features ##### Best rated features - Content Library: 5/5 - Real-Time Analytics: 5/5 - Publish Scheduling: 5/5 - Visual Analytics: 5/5 [See all features](/marketing/postoplan-profile/#key-features) --- ### [Zoho Social](/marketing/zoho-social-profile/) - Overall rating: 4.7/5 - Reviews: 3,485 - Starting price: $15.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview Zoho Social is a holistic social media management tool that lets you effortlessly expand and grow your social media presence from one platform. Zoho Social supports major social [Read more](/marketing/zoho-social-profile/) ##### What users love - Centralized multi-channel management - Intuitive and simple interface - Efficient post scheduling tools ##### To take in mind - Posting limitations and restrictions - Account linking and access issues - Media upload and editing challenges #### Features ##### Best rated features - Content Scheduling: 5/5 - Commenting/Notes: 5/5 - Multi-Channel Management: 5/5 - Real-Time Monitoring: 5/5 ##### Worst rated features - Sentiment Analysis: 3.3/5 - Editorial Calendar: 4/5 - Campaign Scheduling: 4/5 - @mentions: 4/5 [See all features](/marketing/zoho-social-profile/#key-features) #### Pricing ##### Free - Price: Custom - Pricing available upon request - This plan is offered at zero cost ##### Standard Plan - Price: $15.00/month - This plan is also available for $10 per month on an annual subscription. ##### Professional - Price: $40.00/month - This plan is also available for $30 per month on an annual subscription. [See full pricing details](/marketing/zoho-social-profile/#pricing-and-plans) --- ### [NiceJob](/review-management/nicejob-profile/) - Overall rating: 4.9/5 - Reviews: 203 - Starting price: $75.00/month - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview NiceJob is an AI growth platform and reputation marketing software for service businesses. Most owners know that reviews, referrals, and repeat customers drive growth, but few have [Read more](/review-management/nicejob-profile/) #### Features ##### Best rated features - Communication Management: 5/5 - Social Media Monitoring: 5/5 - Complaint Monitoring: 5/5 - Loyalty Program: 5/5 ##### Worst rated features - Reporting & Statistics: 3/5 - Alerts/Notifications: 3/5 - Activity Dashboard: 4/5 [See all features](/review-management/nicejob-profile/#key-features) #### Pricing ##### Starter - Price: $75.00/month - Everything a service business needs to build a strong online reputation: automated text and email ##### Pro - Price: $125.00/month - All Starter features, plus the tools that turn a great reputation into repeat revenue: rebooking [See full pricing details](/review-management/nicejob-profile/#pricing-and-plans) --- ### [Paperflite](/crm/paperflite-profile/) - Overall rating: 4.9/5 - Reviews: 99 - Starting price: $30.00/month - Free trial: Available - Free demo: Not available #### Overview Paperflite is a cloud-based content management system that assists marketing and sales teams with collaboration and prospect engagement. Its key features include predefined [Read more](/crm/paperflite-profile/) #### Features ##### Best rated features - Self Service Portal: 5/5 - Performance Management: 5/5 - Activity Tracking: 5/5 - Real-Time Data: 5/5 ##### Worst rated features - Reporting & Statistics: 4/5 [See all features](/crm/paperflite-profile/#key-features) #### Pricing ##### Starter (I Got Wings) - Price: $30.00/month - Agile startups and fast-growing teams that prioritize making content easy to find, share, and ##### Professional (I Believe I Can Fly) - Price: $50.00/month - For efficient, content-focused teams aiming to scale quickly while keeping your sales and marketing ##### Advanced (Touch The Sky) - Price: $60.00/month - Fast growing organizations scaling global sales teams, long sales cycles and large buying groups. [See full pricing details](/crm/paperflite-profile/#pricing-and-plans) --- ### [ContentStudio](/cms/contentstudio-profile/) - Overall rating: 4.7/5 - Reviews: 674 - Starting price: $19.00/month - Best for: Customer support - Free trial: Available - Free demo: Not available #### Overview ContentStudio is an all-in-one, cloud-based social media management and content marketing platform designed for agencies, brands, marketers, small to midsize businesses, and [Read more](/cms/contentstudio-profile/) ##### What users love - Centralized social media control - User-friendly and efficient workflow - Diverse and evolving feature set ##### To take in mind - Posting limitations and reliability issues #### Features ##### Best rated features - Multi-Campaign: 5/5 - Search/Filter: 5/5 - Dashboard: 5/5 - Image Editing: 5/5 ##### Worst rated features - Filtering: 3/5 - Keyword Filtering: 3.5/5 - Version Control: 3.5/5 - Customer Segmentation: 3.5/5 [See all features](/cms/contentstudio-profile/#key-features) #### Pricing ##### Standard - Price: $19.00/month - The price becomes $19/month, if paid yearly. Besides, there is a 7-day free trial available as well. ##### Advance - Price: $49.00/month - The price becomes $49/month, if paid yearly. Besides, there is a 14-day free trial available as ##### Agency Unlimited - Price: $99.00/month - The price becomes $99/month if paid yearly. Besides, there is a 7-day free trial available as well. [See full pricing details](/cms/contentstudio-profile/#pricing-and-plans) --- ### [Brandfolder](/digital-rights-management/brandfolder-profile/) - Overall rating: 4.7/5 - Reviews: 454 - Best for: File Sharing - Free trial: Not available - Free demo: Not available #### Overview Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The [Read more](/digital-rights-management/brandfolder-profile/) #### Features ##### Best rated features - Fulfillment Distribution: 5/5 - Content Library: 5/5 - Customizable Templates: 5/5 - Artwork Management: 5/5 ##### Worst rated features - ROI Tracking: 1/5 - Content Publishing Options: 3/5 - Activity Tracking: 3.5/5 [See all features](/digital-rights-management/brandfolder-profile/#key-features) --- ### [Loomly](/marketing/loomly-profile/) - Overall rating: 4.7/5 - Reviews: 509 - Starting price: $42.00/month - Best for: Ease of use - Free trial: Available - Free demo: Available #### Overview Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze posts all in one place. Streamline your entire social media [Read more](/marketing/loomly-profile/) ##### What users love - Centralized multi-platform management - Intuitive and accessible interface - Visual content planning tools ##### To take in mind - Manual and inconsistent posting issues #### Features ##### Best rated features - @mentions: 5/5 - Customizable Templates: 5/5 - Customizable Reports: 5/5 - Access Controls/Permissions: 5/5 [See all features](/marketing/loomly-profile/#key-features) #### Pricing ##### Base - Price: $42.00/month - Up to 2 Users ##### Standard - Price: $80.00/month - Up to 6 Users ##### Advanced - Price: $175.00/month - Up to 14 Users [See full pricing details](/marketing/loomly-profile/#pricing-and-plans) --- ### [Conductor](/product/79224-Conductor/) - Overall rating: 4.7/5 - Reviews: 118 - Best for: Features - Free trial: Available - Free demo: Not available #### Overview Conductor is the only end-to-end, enterprise AEO platform built on the industry’s most complete data engine. The unified platform provides unparalleled AEO & SEO intelligence, [Read more](/product/79224-Conductor/) #### Features ##### Best rated features - Real-Time Reporting: 5/5 - Issue Management: 5/5 - Website Analytics: 5/5 - Website Management: 5/5 ##### Worst rated features - Task Management: 3.5/5 - Backlink Monitoring: 4/5 - Mobile Keywords: 4/5 - Activity Dashboard: 4/5 [See all features](/product/79224-Conductor/#key-features) #### Pricing ##### Basic - Price: Custom - Pricing available upon request [See full pricing details](/product/79224-Conductor/#pricing-and-plans) --- ### [Narrato Workspace](/cms/narrato-workspace-profile/) - Overall rating: 4.9/5 - Reviews: 45 - Starting price: $8.00/month - Free trial: Available - Free demo: Not available #### Overview Narrato is a platform for content marketing teams for content creation, planning, collaboration & project management platform. Narrato helps content creators and teams boost [Read more](/cms/narrato-workspace-profile/) #### Features ##### Best rated features - Prioritization: 5/5 - Kanban Board: 5/5 - Gantt/Timeline View: 5/5 - Resource Management: 5/5 [See all features](/cms/narrato-workspace-profile/#key-features) #### Pricing ##### Basic - Price: $8.00/month [See full pricing details](/cms/narrato-workspace-profile/#pricing-and-plans) --- ### [Gain](/marketing/gain-profile/) - Overall rating: 4.8/5 - Reviews: 68 - Starting price: $99.00/month - Free trial: Available - Free demo: Not available #### Overview We designed Gain to fix all your marketing and social media approval pains. Stop wasting time following up on clients, tracking down the latest version of an asset, and being the [Read more](/marketing/gain-profile/) #### Features ##### Best rated features - Content Management: 5/5 - Configurable Workflow: 5/5 - Collaboration Tools: 5/5 - Client Management: 5/5 ##### Worst rated features - Keyword Filtering: 3/5 - Real-Time Data: 3/5 - Third-Party Integrations: 3/5 - Reporting/Analytics: 4/5 [See all features](/marketing/gain-profile/#key-features) #### Pricing ##### Starter - Price: $99.00/month - Ideal for small teams managing up to 6 clients. ##### Agency - Price: $199.00/month - Ideal for medium-sized teams managing up to 12 clients. [See full pricing details](/marketing/gain-profile/#pricing-and-plans) --- ### [Semrush](/marketing/semrush-profile/) - Overall rating: 4.6/5 - Reviews: 2,330 - Starting price: $139.95/month - Best for: Enterprise businesses - Free trial: Available - Free demo: Not available #### Overview Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for [Read more](/marketing/semrush-profile/) ##### What users love - Comprehensive SEO management suite - Robust competitor intelligence tools - Wide-ranging feature set ##### To take in mind - Expensive and fragmented pricing - Data accuracy and limitations - Complex and cluttered navigation #### Features ##### Best rated features - SEO Audit: 5/5 - Visualization: 5/5 - Website Management: 5/5 - Customer Engagement: 5/5 ##### Worst rated features - Geotargeting: 3/5 - Editorial Calendar: 3.6/5 [See all features](/marketing/semrush-profile/#key-features) #### Pricing ##### Pro - Price: $139.95/month - Add-ons available for extra cost ##### Guru - Price: $249.95/month - Add-ons available for extra cost ##### Business - Price: $499.95/month - Add-ons available for extra cost [See full pricing details](/marketing/semrush-profile/#pricing-and-plans) --- ### [Bloomreach](/marketing/bloomreach-experience-manager-profile/) - Overall rating: 4.8/5 - Reviews: 56 - Free trial: Not available - Free demo: Not available #### Overview Bloomreach is an AI-powered personalization platform built for mid-market to enterprise ecommerce and retail brands. The software is deployed cloud-based, making it accessible [Read more](/marketing/bloomreach-experience-manager-profile/) #### Features ##### Best rated features - CRM: 5/5 - Email Tracking: 5/5 - Third-Party Integrations: 5/5 - Data Security: 5/5 ##### Worst rated features - Campaign Analytics: 3/5 - Segmentation: 4/5 [See all features](/marketing/bloomreach-experience-manager-profile/#key-features) --- ### [StoryChief](/marketing-planning/storychief-profile/) - Overall rating: 4.7/5 - Reviews: 129 - Starting price: $140.00/month - Best for: Features - Free trial: Available - Free demo: Not available #### Overview StoryChief is a marketing platform that helps businesses create, plan, approve and publish campaign content across various channels. It includes a data management module, which [Read more](/marketing-planning/storychief-profile/) #### Features ##### Best rated features - Calendar Management: 5/5 - Categorization/Grouping: 5/5 - Campaign Management: 4.5/5 - Publish Scheduling: 4.4/5 ##### Worst rated features - Social Media Monitoring: 2.5/5 - Social Media Integration: 3/5 - Customer Segmentation: 3/5 - Reporting/Analytics: 3.6/5 [See all features](/marketing-planning/storychief-profile/#key-features) #### Pricing ##### Team - Price: $140.00/month - This plan is billed quarterly. ##### Team Plus - Price: $210.00/month - This plan is billed quarterly. ##### Agency - Price: $400.00/month - This plan is billed quarterly. [See full pricing details](/marketing-planning/storychief-profile/#pricing-and-plans) --- ### [GlassHive](/email-marketing/glasshive-profile/) - Overall rating: 4.7/5 - Reviews: 103 - Starting price: $99.00/month - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview GlassHive helps tech companies of all sizes including MSPs, MSSPs, VARs, vendors and more manage marketing and sales processes. It includes CRM, email marketing, sales management, [Read more](/email-marketing/glasshive-profile/) #### Features ##### Best rated features - Template Management: 5/5 - Forecasting: 5/5 - Document Management: 5/5 - Content Publishing Options: 5/5 ##### Worst rated features - Real-Time Data: 3/5 [See all features](/email-marketing/glasshive-profile/#key-features) #### Pricing ##### Basic - Price: $99.00/month [See full pricing details](/email-marketing/glasshive-profile/#pricing-and-plans) --- ### [monday AI Work Platform](/marketing/monday-com-profile/) - Overall rating: 4.6/5 - Reviews: 6,127 - Starting price: $9.00/month - Best for: Mid-size businesses - Free trial: Available - Free demo: Not available #### Overview monday.com is the AI Work Platform where people and agents operate as one team - with shared cross-department context, enterprise-grade trust, and an easy-to-use interface built [Read more](/marketing/monday-com-profile/) ##### What users love - Centralized workspace for teams - Intuitive setup and navigation - Robust and visual task tracking ##### To take in mind - Expensive for growing teams - Complex and cluttered board management - Overwhelming and noisy alerts #### Features ##### Best rated features - Order Entry: 5/5 - Segmentation: 5/5 - Visual Workflow Management: 5/5 - Idle Time Monitoring: 5/5 [See all features](/marketing/monday-com-profile/#key-features) #### Pricing ##### Free - Price: Custom - Pricing available upon request - Up to 2 seats ##### Basic - Price: $9.00/month - Minimum 3 seats, billed annually. ##### Standard - Price: $12.00/month - Minimum 3 seats, billed annually. [See full pricing details](/marketing/monday-com-profile/#pricing-and-plans) --- ### [Turtl](/marketing/turtl-profile/) - Overall rating: 4.7/5 - Reviews: 42 - Starting price: £45,000.00/year - Free trial: Not available - Free demo: Not available #### Overview Turtl is the first and only Revenue Content™ Platform. Designed to help B2B marketers create, personalize, analyze and optimize high-performing content that drives revenue. If [Read more](/marketing/turtl-profile/) #### Features ##### Best rated features - Content Management: 5/5 - Drag & Drop: 4/5 - Data Visualization: 4/5 - Content Library: 4/5 ##### Worst rated features - Conversion Tracking: 2/5 - Third-Party Integrations: 3/5 - Customizable Templates: 3/5 - Content Library: 4/5 [See all features](/marketing/turtl-profile/#key-features) --- ### [Trend](/marketing/trend-profile/) - Overall rating: 4.6/5 - Reviews: 77 - Starting price: $100.00one time - Free trial: Available - Free demo: Not available #### Overview Trend is a cloud-based solution designed to help social media influencers manage marketing campaigns and generate content, improving brand value across channels. It comes with a [Read more](/marketing/trend-profile/) #### Features ##### Best rated features - Campaign Management: 5/5 - Campaign Planning: 5/5 - Campaign Analytics: 5/5 - Content Management: 5/5 ##### Worst rated features - Influencer Relationship Management: 2/5 [See all features](/marketing/trend-profile/#key-features) #### Pricing ##### Basic - Price: $100.00one time [See full pricing details](/marketing/trend-profile/#pricing-and-plans) --- ### [LeadScripts](/product/495701-LeadScripts/) - Overall rating: 4.9/5 - Reviews: 16 - Starting price: $29.00/month - Free trial: Not available - Free demo: Not available #### Overview LeadScripts is a cloud-based AI copywriting platform built for marketers, content creators, bloggers, agencies, and small to mid-sized businesses across industries. It helps users [Read more](/product/495701-LeadScripts/) #### Features ##### Best rated features - Spell Check: 5/5 - Natural Language Processing: 5/5 - Generative AI: 5/5 - Automated Text Generation: 5/5 [See all features](/product/495701-LeadScripts/#key-features) --- ### [Textmetrics](/marketing/textmetrics-profile/) - Overall rating: 4.7/5 - Reviews: 70 - Free trial: Available - Free demo: Available #### Overview Textmetrics is a cloud-based content governance platform serving large enterprises in HR and recruitment, banking, insurance, and other regulated industries. The software helps [Read more](/marketing/textmetrics-profile/) #### Features ##### Best rated features - Localization Automation: 5/5 - Keyword Research Tools: 5/5 - Dashboard: 5/5 - Template Management: 5/5 ##### Worst rated features - SEO Management: 3.5/5 [See all features](/marketing/textmetrics-profile/#key-features) #### Pricing ##### Basic - Price: Custom - Pricing available upon request [See full pricing details](/marketing/textmetrics-profile/#pricing-and-plans) --- ### [DropTrack](/marketing/droptrack-profile/) - Overall rating: 4.7/5 - Reviews: 78 - Starting price: $49.00/month - Free trial: Available - Free demo: Not available #### Overview DropTrack helps independent musicians and record labels organize and promote their music. We get your music heard by industry influencers including global DJs, playlist curators, [Read more](/marketing/droptrack-profile/) #### Features ##### Best rated features - Publish Scheduling: 4.7/5 - Engagement Tracking: 4.6/5 - Audience Targeting: 4.6/5 - Campaign Management: 4.6/5 [See all features](/marketing/droptrack-profile/#key-features) #### Pricing ##### DropTrack - Price: $49.00/month - No setup fees. No contracts. [See full pricing details](/marketing/droptrack-profile/#pricing-and-plans) --- ### [StoryTap](/reputation-management/storytap-profile/) - Overall rating: 5/5 - Reviews: 11 - Free trial: Available - Free demo: Not available #### Overview StoryTap is an AI-powered video testimonial platform that makes it easy for businesses of all sizes to collect, create, and share authentic videos. From testimonial videos (basic [Read more](/reputation-management/storytap-profile/) #### Features ##### Best rated features - Response Management: 5/5 - Customer Experience Management: 5/5 - Real-Time Notifications: 5/5 - Templates: 5/5 ##### Worst rated features - Reporting/Analytics: 4/5 [See all features](/reputation-management/storytap-profile/#key-features) #### Pricing ##### Basic - Price: Custom - Pricing available upon request [See full pricing details](/reputation-management/storytap-profile/#pricing-and-plans) --- 1 [2](https://www.softwareadvice.com/marketing/content-comparison/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/marketing/content-comparison/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/marketing/content-comparison/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/marketing/content-comparison/?__ai_markdown=true&page=5) ... [16](https://www.softwareadvice.com/marketing/content-comparison/?__ai_markdown=true&page=16) ## Popular Comparisons [ monday AI Work Platform vs Jira ](https://www.softwareadvice.com/project-management/atlassian-jira-profile/vs/monday-com/)[ Marketing 360 vs Wix ](https://www.softwareadvice.com/marketing/marketing-360-profile/vs/wix/)[ Zoho Social vs Hootsuite ](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/zoho-social/)[ Wrike vs Airtable ](https://www.softwareadvice.com/project-management/airtable-profile/vs/wrike/)[ Jasper vs Writesonic ](https://www.softwareadvice.com/marketing/jarvis-profile/vs/writesonic/)[ Sprout Social vs Buffer ](https://www.softwareadvice.com/marketing/buffer-profile/vs/sprout-social/)[ Omnisend vs Salesforce Marketing Cloud ](https://www.softwareadvice.com/marketing/omnisend-profile/vs/salesforce-socialcrm/) ## Your Guide to Top Content Marketing Software, August 2025 Software Advice uses reviews from real software users to highlight the top-rated Content Marketing products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [Buffer](https://www.softwareadvice.com/marketing/buffer-profile/) - [Campaign Monitor by Marigold](https://www.softwareadvice.com/marketing/campaign-monitor-profile/) - [GlassHive](https://www.softwareadvice.com/email-marketing/glasshive-profile/) - [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) - [Jasper](https://www.softwareadvice.com/marketing/jarvis-profile/) - [Kajabi](https://www.softwareadvice.com/lms/kajabi-profile/) - [Loomly](https://www.softwareadvice.com/marketing/loomly-profile/) - [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) - [Marketing 360](https://www.softwareadvice.com/marketing/marketing-360-profile/) - [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) - [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) - [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) - [Simplified](https://www.softwareadvice.com/generative-ai/simplified-profile/) - [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/) - [TextCortex AI](https://www.softwareadvice.com/marketing/textcortex-ai-profile/) - [Visme](https://www.softwareadvice.com/lms/visme-profile/) - [Wishpond](https://www.softwareadvice.com/crm/wishpond-profile/) - [Writecream](https://www.softwareadvice.com/marketing/writecream-profile/) - [Writesonic](https://www.softwareadvice.com/marketing/writesonic-profile/) - [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. Let’s face it: Traditional marketing methods are not as effective as they once were. Have you ever watched a viral video on a social network? Read a blog instead of picking up a newspaper? Turned off the radio to listen to a podcast? If you answered yes to any of those questions, you’ll see why conventional methods for delivering marketing messages—television, print and radio—are losing some of their value to newer platforms. These platforms include search engines, blogs and social media. They are increasingly influencing your customers’ behavior and informing their purchase decisions. In fact, the Content Marketing Institute reports 70 percent of consumers would prefer to learn about a company via a blog post or article rather than an ad. The most effective way to capitalize on this is to incorporate content marketing strategies and software at your company. By the end of this guide, you’ll have all the knowledge necessary to implement, perform and track content marketing activities for your team. _Click on a section below to read more:_ [What Is Content Marketing?](#WhatIsContentMarketing) [Content Marketing Software Explained](#ContentMarketingSoftwareExplained) [Common Functionality of Content Marketing Software](#CommonFunctionalityofContentMarketingSoftware) [Content Marketing Software Deployment Options](#ContentMarketingSoftwareDeploymentOptions) [Industry Trends to Understand](#IndustryTrendstoUnderstand) ## What Is Content Marketing? Research and advisory firm Gartner provides one of the most comprehensive definitions of the term: _“Content marketing is the process and practice of creating, curating and cultivating text, video, images, graphics, e-books, white papers and other content assets that are distributed through paid, owned and earned media. These assets are used to tell stories that help brands build and nurture relationships with customers, prospects and other audiences to drive awareness, generate demand, influence preference and build loyalty.”_ _—_[Gartner IT Glossary](http://www.gartner.com/it-glossary/content-marketing/) Think of it this way: Content marketing encompasses the many different types of content your organization shares publicly to build an audience and encourage interactions with your brand. Here are some examples of content marketing in action: - Writing a post for the company blog - Answering a question about your services through networks, such as Quora, Slack or LinkedIn - Producing a video about a new product launch and posting it on YouTube - Conducting a survey to gain industry insights and emailing the results to clients ## Content Marketing Software Explained Content marketing software helps manage the distribution of your content across your own web properties and the internet at large. They facilitate the creation, deployment, management and storage of your team’s content. For instance: companies such as camera vendor GoPro that regularly share videos with their audience may benefit from content marketing software that can store and organize visual assets. That said, the term “content marketing tools” refers to more than just dedicated software. It can also include certain techniques and resources that any content creator can benefit from, regardless of budget or size of business. Sometimes teams aren’t ready to invest in new technology and are just looking for simple solutions to enhance their content marketing efforts. Here’s how some free or low-cost platforms can help you do just that: - [Google AdWords](https://www.google.com/adwords/) can let you check whether there’s high search volume for certain keywords, which indicates demand for information on a given topic - Websites that offer glyph icons (e.g., [The Noun Project](https://thenounproject.com/)) enhance the design and visual appeal of your content - Writing and editing applications (e.g., [Grammarly](https://www.grammarly.com/)) identify typos and sentence structure issues ## Common Functionality of Content Marketing Software If you find your needs aren't addressed by the basic platforms mentioned above, you may be in the market for a more robust content marketing system. Here are some of the most common capabilities among such systems: | Feature | Description | | --- | --- | | Audience targeting | Target content to specific audiences by segmenting customer data and/or creating buyer personas. Buyer personas model potential customer personalities, behaviors, motivations and pain points. | | Campaign management | View and manage all planned and in-progress marketing campaigns. This includes every part of the process, from refining content briefs to assigning tasks and sharing files. | | File management | A searchable file repository that makes it possible for team members to upload and download multiple digital assets, such as PDFs, videos and images. Some let you assign tags to particular assets for better organization and easy retrieval. | | Customer tracking | Track how readers interact with your website’s content. This includes measuring bounce rate, clicks and conversions. This data may be shown in a dashboard or report. | | Content editor | Design and build content, such as blog posts and landing pages. Many systems have drag-and-drop functions to move blocks of text, multimedia, tables and/or lists around the page until they’re satisfied with the design. | | Editorial calendar | Schedule deadlines and publish dates in advance. | | Multi-channel publishing | Publishes the same piece of content to multiple channels, such as: social networks, websites and blogs. These channels are connected to the platform to make it easier to push pieces live from one single hub. | --- ## Content Marketing Software Deployment Options Content marketing software can either be purchased as a best-of-breed application or as part of an integrated [marketing software suite](https://www.softwareadvice.com/category/4630-marketing/) that offers content marketing platforms, _in addition to_ other applications (e.g., lead generation or mobile marketing). This graph can help you consider your options: The type of deployment you choose will depend on what kind of buyer you are. For example, large businesses looking for an enterprise solution may be better off with an integrated suite. Suites can automate nearly all of the marketing functions they need _beyond_ content marketing, and there’s no need to worry about duplicate data entry or multiple tracking methods. On the other hand, small businesses and solopreneurs may benefit more from a stand-alone content marketing system. They may not have a need for the extra “bells and whistles” an integrated suite can offer. ## Industry Trends to Understand As you get closer to choosing a mobile marketing tool, there are a few market trends you should really consider: [Search engine optimization (SEO)](https://www.softwareadvice.com/marketing/seo-platform-comparison/)**:** The goal of SEO is to increase the number of visitors to websites by securing or maintaining a high ranking in the results page of a search engine, such as Google. This is an important concept to integrate into your content marketing strategy because it helps your audience find your content organically, rather than paying for ad space or sending emails. **Community building:** One of the best ways to set up your content for success is to nurture a community of engaged followers. When creating content, think about ways to get readers involved. For instance, invite them to leave comments on your articles or ask them to subscribe to your video channel. The more you encourage community engagement, the quicker you can build an audience for your brand. ### Related Content Marketing Software - [Brand Management Software](https://www.softwareadvice.com/marketing/brand-management-comparison/) - [Content Management Software](https://www.softwareadvice.com/cms/) - [Creative Management Software](https://www.softwareadvice.com/creative-management/) - [Digital Asset Management Software](https://www.softwareadvice.com/cms/digital-asset-management-comparison/) - [Digital Signage Software](https://www.softwareadvice.com/digital-signage/) - [Enterprise Content Management Software](https://www.softwareadvice.com/cms/enterprise-content-management-system-comparison/) - [Headless CMS Software](https://www.softwareadvice.com/cms/headlesscms-comparison/) - [Online Proofing Software](https://www.softwareadvice.com/online-proofing/) - [Translation Management Software](https://www.softwareadvice.com/translation-management/) - [Web Content Management Software](https://www.softwareadvice.com/web-content-management/)