Content Marketing Platforms

Content marketing software helps manage the distribution of your content across your own web properties and the internet at large. They facilitate the creation, deployment, management and storage of your team’s content.

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Showing 1 - 20 of 183 products
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Showing 1 - 20 of 183 products

Benchmark Email

Benchmark Email is a cloud-based email marketing platform. It offers email templates for different occasions and events. It helps users manage email campaigns. It provides Email signup forms on website, blog and social media to in...Read more

4.23 (156 reviews)

5 recommendations

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SharpSpring from Constant Contact

SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, o...Read more

4.57 (723 reviews)

4 recommendations

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Act-On

Act-On is a complete CRM solution that incorporates marketing integration with online social media monitoring and analytics, as well as comprehensive webinar and event planning to boost online participation and customer loyalty....Read more

4.26 (246 reviews)

4 recommendations

iPost

iPost is an omnichannel email marketing platform built for Franchises, Agencies, Associations, Restaurants, Media, Publishing, and Retail. We are a recognized leader for organizations with sophisticated messaging requirements with...Read more

4.55 (22 reviews)

1 recommendations

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Wix

Wix is a cloud-based landing page solution that helps users create and manage websites. The solution provides multiple templates with video backgrounds, fonts and animation. It allows users to customize the website with their own ...Read more

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Hootsuite

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Build your brand, strengthen connections with custome...Read more

Wrike

Wrike is a cloud-based project management platform for teams of 20+ that is suitable for both large enterprises and SMBs. It supports remote work for various teams. This solution comes with Gantt charts, calendars, workload view f...Read more

Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research...Read more

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Airtable

Airtable is a cloud-based project management solution targeting small to midsize businesses as well as departments within larger companies. This system focuses primarily on data organization and collaboration. The system uses...Read more

Buffer

Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance. Buffer integrates with Facebook, Instagram, Twitter, Li...Read more

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Software pricing tips

Read our Content Marketing Platforms Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

Adobe Workfront

Adobe Workfront is the leader in enterprise work management. Adobe Workfront connects strategy to delivery, integrating people and data across the enterprise, and manages work from start to finish for the delivery of measurable ou...Read more

Marketing 360

Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (...Read more

Writesonic

Writesonic is a content marketing platform, which offers a set of AI-enabled writing tools for businesses to write better marketing copy. The platform assists with various types of content from Facebook and Google Ads to landing ...Read more

Jarvis

Jarvis is an artificial intelligence (AI)-enabled solution that helps businesses create content for blogs, social media posts, Facebook advertisements, and websites. It enables copywriters and marketers to generate content for edu...Read more

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ContentStudio

ContentStudio is an integrated cloud-based social media management and content marketing solution that caters to small to midsize businesses and solo entrepreneurs. Key features include automated publishing, content management, mu...Read more

Sprout Social

Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, convers...Read more

Omnisend

Omnisend is an omnichannel marketing automation platform for growth-focused ecommerce businesses. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push noti...Read more

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Campaign Monitor

Campaign Monitor is a cloud-based email marketing solution that helps businesses manage new subscriptions, send email newsletters and generate reports. It caters to businesses of all sizes across various industry verticals. T...Read more

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Loomly

Loomly is a cloud-based marketing solution that helps freelancers, influencers and social media managers manage content on their social media platforms. Key features include marketing analytics, automated publishing, keyword filte...Read more

Brandfolder

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in indust...Read more

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Popular Content Marketing Platforms Comparisons

Buyers Guide

Last Updated: January 14, 2022

Let’s face it: Traditional marketing methods are not as effective as they once were. Have you ever watched a viral video on a social network? Read a blog instead of picking up a newspaper? Turned off the radio to listen to a podcast?

If you answered yes to any of those questions, you’ll see why conventional methods for delivering marketing messages—television, print and radio—are losing some of their value to newer platforms.

These platforms include search engines, blogs and social media. They are increasingly influencing your customers’ behavior and informing their purchase decisions. In fact, the Content Marketing Institute reports 70 percent of consumers would prefer to learn about a company via a blog post or article rather than an ad.

The most effective way to capitalize on this is to incorporate content marketing strategies and software at your company. By the end of this guide, you’ll have all the knowledge necessary to implement, perform and track content marketing activities for your team.

Click on a section below to read more:

What Is Content Marketing?
Content Marketing Software Explained
Common Functionality of Content Marketing Software
Content Marketing Software Deployment Options
Industry Trends to Understand

What Is Content Marketing?

Research and advisory firm Gartner provides one of the most comprehensive definitions of the term:

“Content marketing is the process and practice of creating, curating and cultivating text, video, images, graphics, e-books, white papers and other content assets that are distributed through paid, owned and earned media. These assets are used to tell stories that help brands build and nurture relationships with customers, prospects and other audiences to drive awareness, generate demand, influence preference and build loyalty.”

Gartner IT Glossary

Think of it this way: Content marketing encompasses the many different types of content your organization shares publicly to build an audience and encourage interactions with your brand. Here are some examples of content marketing in action:

  • Writing a post for the company blog
  • Answering a question about your services through networks, such as Quora, Slack or LinkedIn
  • Producing a video about a new product launch and posting it on YouTube
  • Conducting a survey to gain industry insights and emailing the results to clients

 

Content Marketing Software Explained

Content marketing software helps manage the distribution of your content across your own web properties and the internet at large. They facilitate the creation, deployment, management and storage of your team’s content.

For instance: companies such as camera vendor GoPro that regularly share videos with their audience may benefit from content marketing software that can store and organize visual assets.

Go Pro Video Content Marketing

Source: Content Marketing Tips: Learn From Brands That Are Killing It

That said, the term “content marketing tools” refers to more than just dedicated software. It can also include certain techniques and resources that any content creator can benefit from, regardless of budget or size of business.

Sometimes teams aren’t ready to invest in new technology and are just looking for simple solutions to enhance their content marketing efforts. Here’s how some free or low-cost platforms can help you do just that:

  • Google AdWords can let you check whether there’s high search volume for certain keywords, which indicates demand for information on a given topic
  •  
  • Websites that offer glyph icons (e.g., The Noun Project) enhance the design and visual appeal of your content
  •  
  • Writing and editing applications (e.g., Grammarly) identify typos and sentence structure issues

Common Functionality of Content Marketing Software

If you find your needs aren't addressed by the basic platforms mentioned above, you may be in the market for a more robust content marketing system. Here are some of the most common capabilities among such systems:

Audience targeting Target content to specific audiences by segmenting customer data and/or creating buyer personas. Buyer personas model potential customer personalities, behaviors, motivations and pain points.
Campaign management View and manage all planned and in-progress marketing campaigns. This includes every part of the process, from refining content briefs to assigning tasks and sharing files.
File management A searchable file repository that makes it possible for team members to upload and download multiple digital assets, such as PDFs, videos and images. Some let you assign tags to particular assets for better organization and easy retrieval.
Customer tracking Track how readers interact with your website’s content. This includes measuring bounce rate, clicks and conversions. This data may be shown in a dashboard or report.
Content editor Design and build content, such as blog posts and landing pages. Many systems have drag-and-drop functions to move blocks of text, multimedia, tables and/or lists around the page until they’re satisfied with the design.
Editorial calendar Schedule deadlines and publish dates in advance.
Multi-channel publishing Publishes the same piece of content to multiple channels, such as: social networks, websites and blogs. These channels are connected to the platform to make it easier to push pieces live from one single hub.

Content Marketing Software Deployment Options

Content marketing software can either be purchased as a best-of-breed application or as part of an integrated marketing software suite that offers content marketing platforms, in addition to other applications (e.g., lead generation or mobile marketing). This graph can help you consider your options:

Content marketing software options

The type of deployment you choose will depend on what kind of buyer you are. For example, large businesses looking for an enterprise solution may be better off with an integrated suite. Suites can automate nearly all of the marketing functions they need beyond content marketing, and there’s no need to worry about duplicate data entry or multiple tracking methods.

On the other hand, small businesses and solopreneurs may benefit more from a stand-alone content marketing system. They may not have a need for the extra “bells and whistles” an integrated suite can offer.

Industry Trends to Understand

As you get closer to choosing a mobile marketing tool, there are a few market trends you should really consider:

Search engine optimization (SEO): The goal of SEO is to increase the number of visitors to websites by securing or maintaining a high ranking in the results page of a search engine, such as Google. This is an important concept to integrate into your content marketing strategy because it helps your audience find your content organically, rather than paying for ad space or sending emails.

Community building: One of the best ways to set up your content for success is to nurture a community of engaged followers. When creating content, think about ways to get readers involved. For instance, invite them to leave comments on your articles or ask them to subscribe to your video channel. The more you encourage community engagement, the quicker you can build an audience for your brand.