# Best Content Marketing Software - 2026 Reviews & Pricing

> Find the best Content Marketing Platforms Software for your organization. Compare top Content Marketing Platforms Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/marketing/content-comparison

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# Best Content Marketing Software of 2026

Updated July 13, 2026

On this page

1.  FrontRunners
2.  Popular Comparisons
3.  Buyers Guide
4.  Related Software

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343 results

### Compare Products

Showing 1 - 25 of 343 products

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**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
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**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

[Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)

Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire...[Read more about Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)

**4.2**

([530 reviews](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/))

**8**

recommendations

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

Shopify

+6 more

+5 more

+4 more

Salesforce Marketing Cloud's Best Rated Features

5.0Search/Filter

See All

Salesforce Marketing Cloud's Worst Rated Features

Customer Segmentation

See All

[Wrike](https://www.softwareadvice.com/project-management/wrike-profile/)

Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governe...[Read more about Wrike](https://www.softwareadvice.com/project-management/wrike-profile/)

**4.4**

([3023 reviews](https://www.softwareadvice.com/project-management/wrike-profile/reviews/))

**6**

recommendations

Free trial

Free version

Integrations

Integrations

Marketo Engage

Campaign Monitor by Marigold

+125 more

+124 more

+123 more

Wrike's Best Rated Features

5.0IT Reporting

See All

Wrike's Worst Rated Features

Spreadsheet View

See All

[DivvyHQ](https://www.softwareadvice.com/marketing-planning/divvyhq-profile/)

DivvyHQ is a cloud-based content marketing solution that caters to content teams in large agencies, media companies and publishe...[Read more about DivvyHQ](https://www.softwareadvice.com/marketing-planning/divvyhq-profile/)

**4.2**

([63 reviews](https://www.softwareadvice.com/marketing-planning/divvyhq-profile/#reviews))

**1**

recommendations

Free trial

Free version

Integrations

Integrations

Google Drive

Meta for Business

+6 more

+5 more

+4 more

DivvyHQ's Best Rated Features

5.0Project Management

See All

DivvyHQ's Worst Rated Features

4.0Multi-Channel Campaigns

See All

[Writesonic](https://www.softwareadvice.com/marketing/writesonic-profile/)

Writesonic is an AI-powered writing assistant with a mission to empower everyone in the world to write anything and publish anyw...[Read more about Writesonic](https://www.softwareadvice.com/marketing/writesonic-profile/)

**4.8**

([2102 reviews](https://www.softwareadvice.com/marketing/writesonic-profile/reviews/))

Free trial

Free version

Integrations

Integrations

WordPress

Zapier

+2 more

+1 more

+0 more

Writesonic's Best Rated Features

5.0Multi-Channel Campaigns

See All

Writesonic's Worst Rated Features

Alerts/Notifications

See All

[Jasper](https://www.softwareadvice.com/marketing/jarvis-profile/)

Jasper is artificial intelligence (AI) that helps businesses create content for blogs, social media posts, Facebook advertisemen...[Read more about Jasper](https://www.softwareadvice.com/marketing/jarvis-profile/)

**4.8**

([1855 reviews](https://www.softwareadvice.com/marketing/jarvis-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Grammarly Business

Surfer

+1 more

+0 more

+0 more

Jasper's Best Rated Features

4.77Content Delivery

See All

Jasper's Worst Rated Features

4.0Marketing Management

See All

[Conte.ai](https://www.softwareadvice.com/marketing/postoplan-profile/)

Conte.ai is a web-based solution that handle the whole process of managing social media accounts for companies of all sizes and ...[Read more about Conte.ai](https://www.softwareadvice.com/marketing/postoplan-profile/)

**4.8**

([403 reviews](https://www.softwareadvice.com/marketing/postoplan-profile/reviews/))

Free trial

Free version

Conte.ai's Best Rated Features

5.0Content Library

See All

Conte.ai's Worst Rated Features

4.60Video Support

See All

[Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/)

Zoho Social is a holistic social media management tool that lets you effortlessly expand and grow your social media presence fro...[Read more about Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/)

**4.7**

([3440 reviews](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Zoho CRM

Instagram

+5 more

+4 more

+3 more

Zoho Social's Best Rated Features

5.0Content Scheduling

See All

Zoho Social's Worst Rated Features

3.25Sentiment Analysis

See All

[NiceJob](https://www.softwareadvice.com/review-management/nicejob-profile/)

NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals and sales. Key featur...[Read more about NiceJob](https://www.softwareadvice.com/review-management/nicejob-profile/)

**4.9**

([203 reviews](https://www.softwareadvice.com/review-management/nicejob-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Meta for Business

Twitter/X

+30 more

+29 more

+28 more

NiceJob's Best Rated Features

5.0Communication Management

See All

NiceJob's Worst Rated Features

API

See All

[ContentStudio](https://www.softwareadvice.com/cms/contentstudio-profile/)

ContentStudio is an integrated cloud-based social media management and content marketing solution that caters to small to midsiz...[Read more about ContentStudio](https://www.softwareadvice.com/cms/contentstudio-profile/)

**4.7**

([673 reviews](https://www.softwareadvice.com/cms/contentstudio-profile/reviews/))

Free trial

Free version

Integrations

Integrations

WordPress

Meta for Business

+6 more

+5 more

+4 more

ContentStudio's Best Rated Features

5.0Multi-Campaign

See All

ContentStudio's Worst Rated Features

3.0Filtering

See All

[Paperflite](https://www.softwareadvice.com/crm/paperflite-profile/)

Paperflite is a cloud-based content management system that assists marketing and sales teams with collaboration and prospect eng...[Read more about Paperflite](https://www.softwareadvice.com/crm/paperflite-profile/)

**4.9**

([99 reviews](https://www.softwareadvice.com/crm/paperflite-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

LinkedIn for Business

+23 more

+22 more

+21 more

Paperflite's Best Rated Features

5.0Self Service Portal

See All

Paperflite's Worst Rated Features

4.0Reporting & Statistics

See All

[Brandfolder](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/)

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media ass...[Read more about Brandfolder](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/)

**4.7**

([450 reviews](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Dropbox

Box

+37 more

+36 more

+35 more

Brandfolder's Best Rated Features

5.0Fulfillment Distribution

See All

Brandfolder's Worst Rated Features

Rights Management

See All

[Loomly](https://www.softwareadvice.com/marketing/loomly-profile/)

Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze posts all i...[Read more about Loomly](https://www.softwareadvice.com/marketing/loomly-profile/)

**4.7**

([509 reviews](https://www.softwareadvice.com/marketing/loomly-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Instagram

Meta for Business

+13 more

+12 more

+11 more

Loomly's Best Rated Features

5.0@mentions

See All

Loomly's Worst Rated Features

Template Management

See All

[Conductor](https://www.softwareadvice.com/product/79224-Conductor/)

Conductor is the only end-to-end, enterprise AEO platform built on the industry’s most complete data engine. The unified platfor...[Read more about Conductor](https://www.softwareadvice.com/product/79224-Conductor/)

**4.7**

([118 reviews](https://www.softwareadvice.com/product/79224-Conductor/reviews/))

Free trial

Free version

Integrations

Integrations

Trello

Yext

+9 more

+8 more

+7 more

Conductor's Best Rated Features

5.0Real-Time Reporting

See All

Conductor's Worst Rated Features

3.50Task Management

See All

[Narrato Workspace](https://www.softwareadvice.com/cms/narrato-workspace-profile/)

Narrato is a platform for content marketing teams for content creation, planning, collaboration & project management platform. ...[Read more about Narrato Workspace](https://www.softwareadvice.com/cms/narrato-workspace-profile/)

**4.9**

([45 reviews](https://www.softwareadvice.com/cms/narrato-workspace-profile/reviews/))

Free trial

Free version

Integrations

Integrations

WordPress

Canva

+1 more

+0 more

+0 more

Narrato Workspace's Best Rated Features

5.0Prioritization

See All

Narrato Workspace's Worst Rated Features

4.50Version Control

See All

[Semrush](https://www.softwareadvice.com/marketing/semrush-profile/)

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons acro...[Read more about Semrush](https://www.softwareadvice.com/marketing/semrush-profile/)

**4.6**

([2323 reviews](https://www.softwareadvice.com/marketing/semrush-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Analytics 360

Databox

+10 more

+9 more

+8 more

Semrush's Best Rated Features

5.0Website Management

See All

Semrush's Worst Rated Features

Commenting/Notes

See All

[Gain](https://www.softwareadvice.com/marketing/gain-profile/)

We designed Gain to fix all your marketing and social media approval pains. Stop wasting time following up on clients, tracking ...[Read more about Gain](https://www.softwareadvice.com/marketing/gain-profile/)

**4.8**

([68 reviews](https://www.softwareadvice.com/marketing/gain-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Meta for Business

Twitter/X

+11 more

+10 more

+9 more

Gain's Best Rated Features

5.0Content Management

See All

Gain's Worst Rated Features

3.0Keyword Filtering

See All

[StoryChief](https://www.softwareadvice.com/marketing-planning/storychief-profile/)

StoryChief is a marketing platform that helps businesses create, plan, approve and publish campaign content across various chann...[Read more about StoryChief](https://www.softwareadvice.com/marketing-planning/storychief-profile/)

**4.7**

([129 reviews](https://www.softwareadvice.com/marketing-planning/storychief-profile/reviews/))

Free trial

Free version

StoryChief's Best Rated Features

5.0Calendar Management

See All

StoryChief's Worst Rated Features

2.50Social Media Monitoring

See All

[Bloomreach](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/)

We want to help you to make full use of our tools so that you're set up for winning from day zero. Bloomreach connects the dots...[Read more about Bloomreach](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/)

**4.8**

([56 reviews](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Mailchimp

Meta for Business

+61 more

+60 more

+59 more

Bloomreach's Best Rated Features

5.0CRM

See All

Bloomreach's Worst Rated Features

Surveys & Feedback

See All

[GlassHive](https://www.softwareadvice.com/email-marketing/glasshive-profile/)

GlassHive helps tech companies of all sizes including MSPs, MSSPs, VARs, vendors and more manage marketing and sales processes. ...[Read more about GlassHive](https://www.softwareadvice.com/email-marketing/glasshive-profile/)

**4.7**

([103 reviews](https://www.softwareadvice.com/email-marketing/glasshive-profile/reviews/))

Free trial

Free version

Integrations

Integrations

HubSpot CRM

Microsoft Outlook

+4 more

+3 more

+2 more

GlassHive's Best Rated Features

5.0For Sales Teams/Organizations

See All

GlassHive's Worst Rated Features

Click Tracking

See All

[monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/)

monday.com is the AI Work Platform where people and agents operate as one team - with shared cross-department context, enterpris...[Read more about monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/)

**4.6**

([6072 reviews](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Asana

Stripe

+37 more

+36 more

+35 more

monday.com AI Work Platform's Best Rated Features

5.0Order Entry

See All

monday.com AI Work Platform's Worst Rated Features

Color Codes/Icons

See All

[Turtl](https://www.softwareadvice.com/marketing/turtl-profile/)

Turtl is the first and only Revenue Content™ Platform. Designed to help B2B marketers create, personalize, analyze and optimize ...[Read more about Turtl](https://www.softwareadvice.com/marketing/turtl-profile/)

**4.7**

([42 reviews](https://www.softwareadvice.com/marketing/turtl-profile/reviews/))

Free trial

Free version

Integrations

Integrations

HubSpot CRM

Marketo Engage

+6 more

+5 more

+4 more

Turtl's Best Rated Features

5.0Content Management

See All

Turtl's Worst Rated Features

API

See All

[Textmetrics](https://www.softwareadvice.com/marketing/textmetrics-profile/)

Textmetrics is a text technology and a search engine optimization tool that enables businesses to maintain consistency in corpor...[Read more about Textmetrics](https://www.softwareadvice.com/marketing/textmetrics-profile/)

**4.7**

([70 reviews](https://www.softwareadvice.com/marketing/textmetrics-profile/reviews/))

Free trial

Free version

Integrations

Integrations

WordPress

Microsoft Word

+6 more

+5 more

+4 more

Textmetrics's Best Rated Features

5.0Template Management

See All

Textmetrics's Worst Rated Features

3.50SEO Management

See All

[Trend](https://www.softwareadvice.com/marketing/trend-profile/)

Trend is a cloud-based solution designed to help social media influencers manage marketing campaigns and generate content, impro...[Read more about Trend](https://www.softwareadvice.com/marketing/trend-profile/)

**4.6**

([77 reviews](https://www.softwareadvice.com/marketing/trend-profile/reviews/))

Free trial

Free version

Trend's Best Rated Features

5.0Campaign Management

See All

Trend's Worst Rated Features

2.0Influencer Relationship Management

See All

[DropTrack](https://www.softwareadvice.com/marketing/droptrack-profile/)

DropTrack helps independent musicians and record labels organize and promote their music. We get your music heard by industry in...[Read more about DropTrack](https://www.softwareadvice.com/marketing/droptrack-profile/)

**4.7**

([78 reviews](https://www.softwareadvice.com/marketing/droptrack-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Dropbox

+0 more

+0 more

+0 more

DropTrack's Best Rated Features

4.65Publish Scheduling

See All

DropTrack's Worst Rated Features

4.25Conversion Tracking

See All

[StoryTap](https://www.softwareadvice.com/reputation-management/storytap-profile/)

StoryTap is an AI-powered video testimonial platform that makes it easy for businesses of all sizes to collect, create, and shar...[Read more about StoryTap](https://www.softwareadvice.com/reputation-management/storytap-profile/)

**5.0**

([11 reviews](https://www.softwareadvice.com/reputation-management/storytap-profile/#reviews))

Free trial

Free version

Integrations

Integrations

Zapier

+0 more

+0 more

+0 more

StoryTap's Best Rated Features

5.0Response Management

See All

StoryTap's Worst Rated Features

Customer Segmentation

See All

1

[2](https://www.softwareadvice.com/marketing/content-comparison/?page=2)[3](https://www.softwareadvice.com/marketing/content-comparison/?page=3)[4](https://www.softwareadvice.com/marketing/content-comparison/?page=4)[5](https://www.softwareadvice.com/marketing/content-comparison/?page=5)

...

[14](https://www.softwareadvice.com/marketing/content-comparison/?page=14)

## Popular Comparisons

[

Omnisend vs Mailchimp

](https://www.softwareadvice.com/crm/mailchimp-profile/vs/omnisend/)[

monday.com AI Work Platform vs Jira

](https://www.softwareadvice.com/project-management/atlassian-jira-profile/vs/monday-com/)[

Zoho Social vs Hootsuite

](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/zoho-social/)[

Wix vs Semrush

](https://www.softwareadvice.com/marketing/semrush-profile/vs/wix/)[

Wrike vs Airtable

](https://www.softwareadvice.com/project-management/airtable-profile/vs/wrike/)[

Jasper vs Writesonic

](https://www.softwareadvice.com/marketing/jarvis-profile/vs/writesonic/)[

Sprout Social vs Buffer

](https://www.softwareadvice.com/marketing/buffer-profile/vs/sprout-social/)

## Your Guide to Top Content Marketing Software, August 2025

Software Advice uses reviews from real software users to highlight the top-rated Content Marketing products in North America.

[Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/)

#### Explore FrontRunners

-   [Buffer](https://www.softwareadvice.com/marketing/buffer-profile/)
-   [Campaign Monitor by Marigold](https://www.softwareadvice.com/marketing/campaign-monitor-profile/)
-   [GlassHive](https://www.softwareadvice.com/email-marketing/glasshive-profile/)
-   [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/)
-   [Jasper](https://www.softwareadvice.com/marketing/jarvis-profile/)
-   [Kajabi](https://www.softwareadvice.com/lms/kajabi-profile/)
-   [Loomly](https://www.softwareadvice.com/marketing/loomly-profile/)
-   [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/)
-   [Marketing 360](https://www.softwareadvice.com/marketing/marketing-360-profile/)
-   [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/)
-   [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)
-   [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/)
-   [Simplified](https://www.softwareadvice.com/generative-ai/simplified-profile/)
-   [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/)
-   [TextCortex AI](https://www.softwareadvice.com/marketing/textcortex-ai-profile/)
-   [Visme](https://www.softwareadvice.com/lms/visme-profile/)
-   [Wishpond](https://www.softwareadvice.com/crm/wishpond-profile/)
-   [Writecream](https://www.softwareadvice.com/marketing/writecream-profile/)
-   [Writesonic](https://www.softwareadvice.com/marketing/writesonic-profile/)
-   [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/)

“Usability” includes user ratings for Functionality and Ease of Use.

“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.

Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.

Let’s face it: Traditional marketing methods are not as effective as they once were. Have you ever watched a viral video on a social network? Read a blog instead of picking up a newspaper? Turned off the radio to listen to a podcast?

If you answered yes to any of those questions, you’ll see why conventional methods for delivering marketing messages—television, print and radio—are losing some of their value to newer platforms.

These platforms include search engines, blogs and social media. They are increasingly influencing your customers’ behavior and informing their purchase decisions. In fact, the Content Marketing Institute reports 70 percent of consumers would prefer to learn about a company via a blog post or article rather than an ad.

The most effective way to capitalize on this is to incorporate content marketing strategies and software at your company. By the end of this guide, you’ll have all the knowledge necessary to implement, perform and track content marketing activities for your team.

_Click on a section below to read more:_

[What Is Content Marketing?](#WhatIsContentMarketing)

[Content Marketing Software Explained](#ContentMarketingSoftwareExplained)

[Common Functionality of Content Marketing Software](#CommonFunctionalityofContentMarketingSoftware)

[Content Marketing Software Deployment Options](#ContentMarketingSoftwareDeploymentOptions)

[Industry Trends to Understand](#IndustryTrendstoUnderstand)

## What Is Content Marketing?

Research and advisory firm Gartner provides one of the most comprehensive definitions of the term:

_“Content marketing is the process and practice of creating, curating and cultivating text, video, images, graphics, e-books, white papers and other content assets that are distributed through paid, owned and earned media. These assets are used to tell stories that help brands build and nurture relationships with customers, prospects and other audiences to drive awareness, generate demand, influence preference and build loyalty.”_

_—_[Gartner IT Glossary](http://www.gartner.com/it-glossary/content-marketing/)

Think of it this way: Content marketing encompasses the many different types of content your organization shares publicly to build an audience and encourage interactions with your brand. Here are some examples of content marketing in action:

-   Writing a post for the company blog
    
-   Answering a question about your services through networks, such as Quora, Slack or LinkedIn
    
-   Producing a video about a new product launch and posting it on YouTube
    
-   Conducting a survey to gain industry insights and emailing the results to clients
    

## Content Marketing Software Explained

Content marketing software helps manage the distribution of your content across your own web properties and the internet at large. They facilitate the creation, deployment, management and storage of your team’s content.

For instance: companies such as camera vendor GoPro that regularly share videos with their audience may benefit from content marketing software that can store and organize visual assets.

That said, the term “content marketing tools” refers to more than just dedicated software. It can also include certain techniques and resources that any content creator can benefit from, regardless of budget or size of business.

Sometimes teams aren’t ready to invest in new technology and are just looking for simple solutions to enhance their content marketing efforts. Here’s how some free or low-cost platforms can help you do just that:

-   [Google AdWords](https://www.google.com/adwords/) can let you check whether there’s high search volume for certain keywords, which indicates demand for information on a given topic
    
-   Websites that offer glyph icons (e.g., [The Noun Project](https://thenounproject.com/)) enhance the design and visual appeal of your content
    
-   Writing and editing applications (e.g., [Grammarly](https://www.grammarly.com/)) identify typos and sentence structure issues
    

## Common Functionality of Content Marketing Software

If you find your needs aren't addressed by the basic platforms mentioned above, you may be in the market for a more robust content marketing system. Here are some of the most common capabilities among such systems:

**Audience targeting**

Target content to specific audiences by segmenting customer data and/or creating buyer personas. Buyer personas model potential customer personalities, behaviors, motivations and pain points.

**Campaign management**

View and manage all planned and in-progress marketing campaigns. This includes every part of the process, from refining content briefs to assigning tasks and sharing files.

**File management**

A searchable file repository that makes it possible for team members to upload and download multiple digital assets, such as PDFs, videos and images. Some let you assign tags to particular assets for better organization and easy retrieval.

**Customer tracking**

Track how readers interact with your website’s content. This includes measuring bounce rate, clicks and conversions. This data may be shown in a dashboard or report.

**Content editor**

Design and build content, such as blog posts and landing pages. Many systems have drag-and-drop functions to move blocks of text, multimedia, tables and/or lists around the page until they’re satisfied with the design.

**Editorial calendar**

Schedule deadlines and publish dates in advance.

**Multi-channel publishing**

Publishes the same piece of content to multiple channels, such as: social networks, websites and blogs. These channels are connected to the platform to make it easier to push pieces live from one single hub.

## Content Marketing Software Deployment Options

Content marketing software can either be purchased as a best-of-breed application or as part of an integrated [marketing software suite](https://www.softwareadvice.com/category/4630-marketing/) that offers content marketing platforms, _in addition to_ other applications (e.g., lead generation or mobile marketing). This graph can help you consider your options:

The type of deployment you choose will depend on what kind of buyer you are. For example, large businesses looking for an enterprise solution may be better off with an integrated suite. Suites can automate nearly all of the marketing functions they need _beyond_ content marketing, and there’s no need to worry about duplicate data entry or multiple tracking methods.

On the other hand, small businesses and solopreneurs may benefit more from a stand-alone content marketing system. They may not have a need for the extra “bells and whistles” an integrated suite can offer.

## Industry Trends to Understand

As you get closer to choosing a mobile marketing tool, there are a few market trends you should really consider:

[Search engine optimization (SEO)](https://www.softwareadvice.com/marketing/seo-platform-comparison/)**:** The goal of SEO is to increase the number of visitors to websites by securing or maintaining a high ranking in the results page of a search engine, such as Google. This is an important concept to integrate into your content marketing strategy because it helps your audience find your content organically, rather than paying for ad space or sending emails.

**Community building:** One of the best ways to set up your content for success is to nurture a community of engaged followers. When creating content, think about ways to get readers involved. For instance, invite them to leave comments on your articles or ask them to subscribe to your video channel. The more you encourage community engagement, the quicker you can build an audience for your brand.

### Related Content Marketing Software

-   [Brand Management Software](https://www.softwareadvice.com/marketing/brand-management-comparison/)
-   [Content Management Software](https://www.softwareadvice.com/cms/)
-   [Creative Management Software](https://www.softwareadvice.com/creative-management/)
-   [Digital Asset Management Software](https://www.softwareadvice.com/cms/digital-asset-management-comparison/)
-   [Digital Signage Software](https://www.softwareadvice.com/digital-signage/)
-   [Enterprise Content Management Software](https://www.softwareadvice.com/cms/enterprise-content-management-system-comparison/)
-   [Headless CMS Software](https://www.softwareadvice.com/cms/headlesscms-comparison/)
-   [Online Proofing Software](https://www.softwareadvice.com/online-proofing/)
-   [Translation Management Software](https://www.softwareadvice.com/translation-management/)
-   [Web Content Management Software](https://www.softwareadvice.com/web-content-management/)