Updated January 27, 2025 at 9:58 AM
Best Social Media Analytics Tools Software of 2025
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Publer is a social media management software designed to help businesses manage content across Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress. The platform enables users to add watermarks to images a...Read more about Publer
Conte.ai is a web-based solution that handle the whole process of managing social media accounts for companies of all sizes and in any sector. What distinguishes us is our unique content production system: by combining the talents of our creative inspired...Read more about Conte.ai
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Zoho Social is a holistic social media management tool that lets you effortlessly expand and grow your social media presence from one platform. Zoho Social supports major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, GMB...Read more about Zoho Social
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VBOUT is an AI-Enabled Marketing Platform that helps small teams create big businesses. The platform provides 14+ powerful marketing tools, integrated AI features, powerful automations, deep e-commerce tracking, and more. A simple and user-friendly system...Read more about VBOUT
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AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients with a brandable cloud based reporting platform that lets you monitor and report on all of your clients' marketing campaigns in one...Read more about AgencyAnalytics
ContentStudio is an integrated cloud-based social media management and content marketing solution that caters to small to midsize businesses and solo entrepreneurs. Key features include automated publishing, content management, multi-account management, mu...Read more about ContentStudio
Founded in 2012 in Paris, Mention is a real-time Media Monitoring and Social Listening solution for SMB's and Enterprises that operates in more than 125 countries. By offering a robust set of tools at an affordable rate, we help thousands of businesses o...Read more about Mention
HopperHQ is a social media marketing solution that enables businesses to plan and post content across Instagram, LinkedIn, Twitter and Facebook, track follower growth and collaborate with team members. Professionals can utilize the drag-and-drop interface ...Read more about Hopper HQ
Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze posts all in one place. Streamline your entire social media marketing process: manage digital assets, fuel storytelling, polish content, a...Read more about Loomly
Kontentino is a cloud-based social media marketing solution designed for businesses of all sizes across various industries, such as marketing and advertising agencies, architecture and planning, food and beverage, retail, and more. Key features include a d...Read more about Kontentino
WebCEO is a cloud-based platform designed to help companies of all sizes manage their marketing initiatives. WebCEO comprises 24 online SEO tools and offers modules for search engine optimization (SEO), keyword research, SEO audits, landing page optimizati...Read more about WebCEO
Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 c...Read more about Semrush
eclincher is a cloud-based social media management tool that helps businesses manage social-media accounts and marketing activities. eclincher lets users manage social-media profiles in one place for brand awareness, publishing, engagement, content curatio...Read more about Eclincher
HypeAuditor empowers brands and agencies to run seamless influencer marketing campaigns for Instagram, TikTok, YouTube, Twitter, and Twitch, from recruiting influencers and reviewing content to managing payments, budgets, and product seeding. E-commerce st...Read more about HypeAuditor
Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execu...Read more about Sendible
Sotrender is a social media marketing solution that helps businesses generate ad reports, monitor campaign goals, analyze content performance, and more using artificial intelligence and machine learning technology. It lets staff members generate custom per...Read more about Sotrender
NapoloenCat is a cloud-based social media marketing platform that offers publishing, conversation tracking, social content management, and analytics across platforms such as Facebook, Messenger, TikTok, Instagram, YouTube, Google My Business, and LinkedIn....Read more about NapoleonCat
Social News Desk is social media management software specifically designed to support America's most critical communicators, including news companies, city agencies, municipalities, schools, healthcare and more. With its user-friendly interface and featu...Read more about Social News Desk
Infegy Atlas is a marketing platform that helps businesses understand and analyze customers, competitors and brands. It is a cloud-based platform that enables users to convert keyword searches into actionable insights and leads. The product acts as a repor...Read more about Infegy Atlas
AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analy...Read more about AppsFlyer
BuzzSumo is a platform for social media analytics and works as a data curating tool for content marketers. Based on enquirer reports and search queries, this cloud-based application searches the web-content and informs the enquirer of the success rate by c...Read more about BuzzSumo
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Your Guide to Top Social Media Analytics Tools Software, September 2022
Software Advice uses reviews from real software users to highlight the top-rated Social Media Analytics Tools products in North America.
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Buyers Guide
This detailed guide will help you find and buy the right social media analytics tools software for you and your business.
Last Updated on January 27, 2025Social media is a crucial component of contemporary marketing. Consumers spend an incredible amount of time on Facebook, Twitter, Instagram, Pinterest and numerous other social media platforms. As a business, you can't afford to ignore the sales potential of those platforms. In other words, to reach customers where they are, social media marketing is a must.
However, it's not enough to simply advertise on social media or create a social media presence for your company. In today's world, your business needs to fully understand what marketing is working on social media and what isn't, so you can concretely tie your efforts to revenue.
Social media analytics tools provide the means for tracking, measuring and reporting on social media accounts and campaign performance. In this buyer's guide, we'll discuss the key functions of these tools and what you should be looking for in a vendor.
Here's what we'll cover:
What Are Social Media Analytics Tools?
Common Features of Social Media Analytics Tools
What Are Social Media Analytics Tools?
Social media analytics tools gather and process data from conversations on social media that involve your company. This provides you with solid data from which to make business decisions regarding future social media marketing efforts.
Some social media experts divide social media analytics into four different categories:
Descriptive analytics. Focuses on what has happened and what is happening on social media, in the form of reports and visualizations that help businesses make better informed decisions. Most social media analytics take this form.
Diagnostic analytics. Goes beyond what has happened to try to analyze why it happened, using advanced statistics to distill data into a single top-down view that lets you see what has and hasn't worked in past campaigns.
Predictive analytics. As the name suggests, this is a form of analytics that attempts to predict future events based on past and present social media data. It can be used to link specific customer events to typical past outcomes, such as a specific questions regularly leading to a particular purchase.
Prescriptive analytics. This form of analytics provides you with the best course of action to take when handling a situation, based on the data accumulated from the outcomes of similar situations in the past.
Social media analytics tools can perform all of these types of analysis, depending upon the size and scope of the software you purchase.
Common Features of Social Media Analytics Tools
Social media monitoring | Monitors social media platforms for any mention of your company, and tracks the interactions taking place on your own accounts. |
Data aggregation | Pools together data from various social media sites to provide a basis for large-scale analysis. |
Overall analysis | Provides a top-down analysis of your entire social media presence, so you can view strengths and weaknesses and make future decisions accordingly. |
Platform analysis | Focuses on your performance and presence on a particular social media platform, such as Facebook or Twitter. |
Campaign analysis | Focuses analytics tools on individual campaigns across multiple social media platforms. |
Reporting | Generates easy-to-understand, usable reports, including spreadsheets, visuals, statistics and other useful data. These reports can help you make informed decisions about your social media presence and about your company in general. |
SproutSocial's social performance dashboard
What Type of Buyer Are You?
Social media analytics can range from the small-scale, i.e., providing you with statistics regarding how frequently you are mentioned on Twitter, to the very largest scale of business intelligence data analytics. Depending upon the size of your company, your needs for these tools will vary widely.
Small business (one to 10 employees). A small-scale business will only need the most basic social media analytics, focusing on descriptive analytics that provide reports about your social media presence, allowing you to make informed decisions for the future.
Midsize business (11 to 100 employees). Midsize businesses will want the descriptive analytics features as well, but they should also invest in diagnostic analytics tools. At this slightly larger scale, it is much more difficult to manually assess what is and isn't working in your social media campaigns, so those diagnostic tools will be extremely useful.
Large/enterprise business (over 100 employees). In addition to the descriptive and diagnostic analytics tools used by smaller businesses, large-scale companies will want predictive and prescriptive analytics functionality to help them choose the next best action for a wide variety of platforms and campaigns.
Key Considerations
Other factors to take into consideration when picking the best social media analytics tool for your business include:
Integration with other systems. Although the analysis and reports generated by analytics tools can be useful in and of themselves, you may want to integrate those reports with other marketing software (e.g., marketing automation software or campaign management software). These integrations can easily facilitate responses to events on social media.
Stand-alone software vs. a software suite. Although you can purchase stand-alone social media analytics tools, they are also frequently offered as one part of a larger suite of social media management software. If the features of this software appeal to you—including tools that will help you increase and improve your social media presence—then you may want to look into a bigger system that includes that extra functionality in addition to analytics.
Cloud-based software vs. on-premise software. In the past, most software was hosted on-premise, meaning that a business would have to house and maintain the hardware on which the software would run. In recent years software distribution has become much simpler, through cloud-based systems that don't require any hardware or IT maintenance. Chances are extremely high that this is how your social media analytics tools will be distributed to you, but you'll want to clarify that with your vendor in order to be sure.