# Best Social Media Analytics Tools Software - 2026 Reviews & Pricing > Find the best Social Media Analytics Tools for your organization. Compare top Social Media Analytics Tools with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison --- [Home](https://www.softwareadvice.com/) / Social Media Analytics Tools Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Social Media Analytics Tools Software of 2026 Updated June 18, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 179 results ### Compare Products Showing 1 - 25 of 179 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire...[Read more about Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** ([530 reviews](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/)) **5** recommendations Free trial Free version Integrations Integrations Salesforce Sales Cloud Shopify +6 more +5 more +4 more Salesforce Marketing Cloud's Best Rated Features 4.86CRM See All Salesforce Marketing Cloud's Worst Rated Features 3.38Dynamic Content See All [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning softwar...[Read more about HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** ([6235 reviews](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)) **4** recommendations Free trial Free version Integrations Integrations Google Drive PayPal +202 more +201 more +200 more HubSpot Marketing Hub's Best Rated Features 4.79Keyword Research Tools See All HubSpot Marketing Hub's Worst Rated Features 3.75Drag & Drop See All [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governe...[Read more about Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** ([3016 reviews](https://www.softwareadvice.com/project-management/wrike-profile/reviews/)) **3** recommendations Free trial Free version Integrations Integrations Google Drive Slack +125 more +124 more +123 more Wrike's Best Rated Features 5.0Incident Management See All Wrike's Worst Rated Features 3.38Client Portal See All [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients wit...[Read more about AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** ([115 reviews](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/reviews/)) **1** recommendations Free trial Free version Integrations Integrations Mailchimp Google Analytics 360 +56 more +55 more +54 more AgencyAnalytics's Best Rated Features 4.71Data Visualization See All AgencyAnalytics's Worst Rated Features 4.71Data Visualization See All [Publer](https://www.softwareadvice.com/marketing/publer-profile/) Publer is a social media management software designed to help businesses manage content across Facebook, Instagram, TikTok, Twit...[Read more about Publer](https://www.softwareadvice.com/marketing/publer-profile/) **4.8** ([940 reviews](https://www.softwareadvice.com/marketing/publer-profile/reviews/)) Free trial Free version Integrations Integrations Canva Instagram +1 more +0 more +0 more Publer's Best Rated Features 4.87Post Scheduling See All Publer's Worst Rated Features 3.82Tagging See All [Conte.ai](https://www.softwareadvice.com/marketing/postoplan-profile/) Conte.ai is a web-based solution that handle the whole process of managing social media accounts for companies of all sizes and ...[Read more about Conte.ai](https://www.softwareadvice.com/marketing/postoplan-profile/) **4.8** ([403 reviews](https://www.softwareadvice.com/marketing/postoplan-profile/reviews/)) Free trial Free version Conte.ai's Best Rated Features 5.0Publish Scheduling See All Conte.ai's Worst Rated Features 4.60Video Support See All [Cloud Campaign](https://www.softwareadvice.com/marketing/cloud-campaign-profile/) Cloud Campaign is a social media marketing solution that helps businesses schedule posts, monitor feeds, and track engagement fo...[Read more about Cloud Campaign](https://www.softwareadvice.com/marketing/cloud-campaign-profile/) **4.9** ([161 reviews](https://www.softwareadvice.com/marketing/cloud-campaign-profile/reviews/)) Free trial Free version Integrations Integrations Google Drive Slack +7 more +6 more +5 more Cloud Campaign's Best Rated Features 5.0Activity Dashboard See All Cloud Campaign's Worst Rated Features 4.27Social Media Monitoring See All [Missinglettr](https://www.softwareadvice.com/url-shortener/missinglettr-profile/) Missinglettr is a marketing platform designed to help businesses automatically create micro-content from blogs and post it acros...[Read more about Missinglettr](https://www.softwareadvice.com/url-shortener/missinglettr-profile/) **4.8** ([267 reviews](https://www.softwareadvice.com/url-shortener/missinglettr-profile/reviews/)) Free trial Free version Integrations Integrations Bitly PixelMe +1 more +0 more +0 more Missinglettr's Best Rated Features 4.71Automated Publishing See All Missinglettr's Worst Rated Features 4.0Reporting/Analytics See All [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) Zoho Social is a holistic social media management tool that lets you effortlessly expand and grow your social media presence fro...[Read more about Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) **4.7** ([3430 reviews](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/)) Free trial Free version Integrations Integrations Zoho CRM Instagram +5 more +4 more +3 more Zoho Social's Best Rated Features 4.83Contact Database See All Zoho Social's Worst Rated Features 4.0Campaign Scheduling See All [VBOUT](https://www.softwareadvice.com/marketing/vbout-profile/) VBOUT is an AI-Enabled Marketing Platform that helps small teams create big businesses. The platform provides 14+ powerful marke...[Read more about VBOUT](https://www.softwareadvice.com/marketing/vbout-profile/) **4.8** ([191 reviews](https://www.softwareadvice.com/marketing/vbout-profile/reviews/)) Free trial Free version Integrations Integrations Gmail GoTo Meeting +9 more +8 more +7 more VBOUT's Best Rated Features 4.82Marketing Automation See All VBOUT's Worst Rated Features 4.25Template Management See All [SmarterQueue](https://www.softwareadvice.com/marketing/smarterqueue-profile/) SmarterQueue is a social media management tool that helps influencers, entrepreneurs, marketers, and businesses manage monitorin...[Read more about SmarterQueue](https://www.softwareadvice.com/marketing/smarterqueue-profile/) **4.8** ([134 reviews](https://www.softwareadvice.com/marketing/smarterqueue-profile/reviews/)) Free trial Free version Integrations Integrations Canva Instagram +7 more +6 more +5 more SmarterQueue's Best Rated Features 4.82Post Scheduling See All SmarterQueue's Worst Rated Features 4.48Customer Engagement See All [ContentStudio](https://www.softwareadvice.com/cms/contentstudio-profile/) ContentStudio is an integrated cloud-based social media management and content marketing solution that caters to small to midsiz...[Read more about ContentStudio](https://www.softwareadvice.com/cms/contentstudio-profile/) **4.7** ([673 reviews](https://www.softwareadvice.com/cms/contentstudio-profile/reviews/)) Free trial Free version Integrations Integrations WordPress Canva +6 more +5 more +4 more ContentStudio's Best Rated Features 4.67Social Media Integration See All ContentStudio's Worst Rated Features 3.83Document Management See All [Mention](https://www.softwareadvice.com/social-media-monitoring/mention-profile/) Mention is a media monitoring solution designed to track, analyze, and engage with online conversations related to brands, topic...[Read more about Mention](https://www.softwareadvice.com/social-media-monitoring/mention-profile/) **4.7** ([288 reviews](https://www.softwareadvice.com/social-media-monitoring/mention-profile/reviews/)) Free trial Free version Integrations Integrations Slack Zapier +2 more +1 more +0 more Mention's Best Rated Features 4.71Keyword Filtering See All Mention's Worst Rated Features 4.29Brand Tracking See All [Kontentino](https://www.softwareadvice.com/marketing/kontentino-profile/) Kontentino is a collaborative social media tool that turns chaos into clarity - helping teams plan, approve, and schedule togeth...[Read more about Kontentino](https://www.softwareadvice.com/marketing/kontentino-profile/) **4.7** ([201 reviews](https://www.softwareadvice.com/marketing/kontentino-profile/reviews/)) Free trial Free version Integrations Integrations Instagram Twitter/X +8 more +7 more +6 more Kontentino's Best Rated Features 4.88Campaign Planning See All Kontentino's Worst Rated Features 4.04Reporting/Analytics See All [SE Ranking](https://www.softwareadvice.com/marketing/se-ranking-profile/) SE Ranking is the search performance platform for marketing teams and agencies that need to understand their full digital ecosys...[Read more about SE Ranking](https://www.softwareadvice.com/marketing/se-ranking-profile/) **4.7** ([297 reviews](https://www.softwareadvice.com/marketing/se-ranking-profile/reviews/)) Free trial Free version Integrations Integrations Google Analytics 360 Zapier +7 more +6 more +5 more SE Ranking's Best Rated Features 4.81Dashboard See All SE Ranking's Worst Rated Features 4.0Localization Automation See All [Eclincher](https://www.softwareadvice.com/marketing/eclincher-profile/) Eclincher is an AI-powered social media management, brand monitoring, and local SEO tools. Our platform includes Social Media Ma...[Read more about Eclincher](https://www.softwareadvice.com/marketing/eclincher-profile/) **4.7** ([224 reviews](https://www.softwareadvice.com/marketing/eclincher-profile/reviews/)) Free trial Free version Integrations Integrations Google Drive Dropbox Business +31 more +30 more +29 more [Loomly](https://www.softwareadvice.com/marketing/loomly-profile/) Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze posts all i...[Read more about Loomly](https://www.softwareadvice.com/marketing/loomly-profile/) **4.7** ([509 reviews](https://www.softwareadvice.com/marketing/loomly-profile/reviews/)) Free trial Free version Integrations Integrations Google Drive Slack +13 more +12 more +11 more Loomly's Best Rated Features 4.88Collaboration Tools See All Loomly's Worst Rated Features 3.43Customer Engagement See All [WebCEO](https://www.softwareadvice.com/marketing/webceo-profile/) WebCEO is a cloud-based platform designed to help companies of all sizes manage their marketing initiatives. WebCEO comprises 24...[Read more about WebCEO](https://www.softwareadvice.com/marketing/webceo-profile/) **4.8** ([74 reviews](https://www.softwareadvice.com/marketing/webceo-profile/#reviews)) Free trial Free version Integrations Integrations Google Analytics 360 Meta for Business +6 more +5 more +4 more WebCEO's Best Rated Features 5.0Performance Metrics See All WebCEO's Worst Rated Features 4.38Content Management See All [Hopper HQ](https://www.softwareadvice.com/marketing/hopper-hq-profile/) HopperHQ is a social media marketing solution that enables businesses to plan and post content across Instagram, LinkedIn, Twitt...[Read more about Hopper HQ](https://www.softwareadvice.com/marketing/hopper-hq-profile/) **4.7** ([139 reviews](https://www.softwareadvice.com/marketing/hopper-hq-profile/reviews/)) Free trial Free version Integrations Integrations Google Drive Dropbox Business +7 more +6 more +5 more Hopper HQ's Best Rated Features 5.0Engagement Tracking See All Hopper HQ's Worst Rated Features 4.40Automated Publishing See All [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons acro...[Read more about Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) **4.6** ([2320 reviews](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)) Free trial Free version Integrations Integrations Google Docs Trello +10 more +9 more +8 more Semrush's Best Rated Features 4.88Campaign Scheduling See All Semrush's Worst Rated Features 3.64Editorial Calendar See All [NapoleonCat](https://www.softwareadvice.com/marketing/napoleoncat-profile/) NapoleonCat is a powerful, AI-driven social media management platform designed for businesses, marketing teams, agencies, and e-...[Read more about NapoleonCat](https://www.softwareadvice.com/marketing/napoleoncat-profile/) **4.7** ([84 reviews](https://www.softwareadvice.com/marketing/napoleoncat-profile/reviews/)) Free trial Free version Integrations Integrations Slack +0 more +0 more +0 more NapoleonCat's Best Rated Features 4.71Social Media Integration See All NapoleonCat's Worst Rated Features 4.17Customizable Templates See All [HypeAuditor](https://www.softwareadvice.com/marketing/hypeauditor-profile/) HypeAuditor empowers brands and agencies to run seamless influencer marketing campaigns for Instagram, TikTok, YouTube, Twitter,...[Read more about HypeAuditor](https://www.softwareadvice.com/marketing/hypeauditor-profile/) **4.8** ([35 reviews](https://www.softwareadvice.com/marketing/hypeauditor-profile/reviews/)) Free trial Free version Integrations Integrations Shopify +0 more +0 more +0 more HypeAuditor's Best Rated Features 4.88Influencer Discovery See All HypeAuditor's Worst Rated Features 4.53Campaign Analytics See All [Sotrender](https://www.softwareadvice.com/marketing/sotrender-profile/) Sotrender is a social media analytics solution that provides businesses with detailed analytics, reporting, and benchmarking too...[Read more about Sotrender](https://www.softwareadvice.com/marketing/sotrender-profile/) **4.7** ([32 reviews](https://www.softwareadvice.com/marketing/sotrender-profile/#reviews)) Free trial Free version Sotrender's Best Rated Features 4.90Multi-Channel Data Collection See All Sotrender's Worst Rated Features 4.55Content Management See All [PromoRepublic](https://www.softwareadvice.com/marketing/promorepublic-profile/) PromoRepublic is an AI-powered marketing platform for multi-location and franchise brands that orchestrates and measures local m...[Read more about PromoRepublic](https://www.softwareadvice.com/marketing/promorepublic-profile/) **4.6** ([152 reviews](https://www.softwareadvice.com/marketing/promorepublic-profile/reviews/)) Free trial Free version Integrations Integrations Google Drive Canva +15 more +14 more +13 more PromoRepublic's Best Rated Features 4.71Post Scheduling See All PromoRepublic's Worst Rated Features 3.86Reporting/Analytics See All [Infegy Atlas](https://www.softwareadvice.com/market-research/infegy-atlas-profile/) Infegy Atlas is a marketing platform that helps businesses understand and analyze customers, competitors and brands. It is a clo...[Read more about Infegy Atlas](https://www.softwareadvice.com/market-research/infegy-atlas-profile/) **4.6** ([83 reviews](https://www.softwareadvice.com/market-research/infegy-atlas-profile/reviews/)) Free trial Free version Infegy Atlas's Best Rated Features 4.70Social Listening See All Infegy Atlas's Worst Rated Features 4.0Customizable Reports See All 1 [2](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/?page=2)[3](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/?page=3)[4](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/?page=4)[5](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/?page=5) ... [8](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/?page=8) ## Popular Comparisons [ Salesforce Marketing Cloud vs HubSpot Marketing Hub ](https://www.softwareadvice.com/compare/22998-salesforce-socialcrm/vs/119437-HubSpot-Marketing/)[ Wrike vs monday.com ](https://www.softwareadvice.com/marketing/monday-com-profile/vs/wrike/)[ Publer vs Hootsuite ](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/publer/)[ SE Ranking vs Semrush ](https://www.softwareadvice.com/marketing/se-ranking-profile/vs/semrush/)[ Zoho Social vs Vista Social ](https://www.softwareadvice.com/marketing/vista-social-profile/vs/zoho-social/)[ Sprout Social vs Agorapulse ](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/vs/sprout-social/)[ Loomly vs Planable ](https://www.softwareadvice.com/marketing/loomly-profile/vs/planable/) ## Your Guide to Top Social Media Analytics Tools Software, April 2025 Software Advice uses reviews from real software users to highlight the top-rated Social Media Analytics Tools products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/) - [Brand24](https://www.softwareadvice.com/marketing/brand24-profile/) - [Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/) - [Bunker DB Analytics](https://www.softwareadvice.com/marketing/bunker-db-profile/) - [Cloud Campaign](https://www.softwareadvice.com/marketing/cloud-campaign-profile/) - [FollowerAudit](https://www.softwareadvice.com/product/508854-FollowerAudit/) - [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) - [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) - [Kontentino](https://www.softwareadvice.com/marketing/kontentino-profile/) - [Loomly](https://www.softwareadvice.com/marketing/loomly-profile/) - [Metricool](https://www.softwareadvice.com/marketing/metricool-profile/) - [NapoleonCat](https://www.softwareadvice.com/marketing/napoleoncat-profile/) - [Publer](https://www.softwareadvice.com/marketing/publer-profile/) - [Sendible](https://www.softwareadvice.com/marketing/sendible-profile/) - [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/) - [TrackMyHashtag](https://www.softwareadvice.com/product/482701-TrackMyHashtag/) - [VBOUT](https://www.softwareadvice.com/marketing/vbout-profile/) - [Vista Social](https://www.softwareadvice.com/marketing/vista-social-profile/) - [YouScan](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/) - [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. Social media is a crucial component of contemporary marketing. Consumers spend an incredible amount of time on Facebook, Twitter, Instagram, Pinterest and numerous other social media platforms. As a business, you can't afford to ignore the sales potential of those platforms. In other words, to reach customers where they are, [social media marketing](https://www.softwareadvice.com/marketing/social-media-comparison/) is a must. However, it's not enough to simply advertise on social media or create a social media presence for your company. In today's world, your business needs to fully understand what marketing is working on social media and what isn't, so you can concretely tie your efforts to revenue. Social media analytics tools provide the means for tracking, measuring and reporting on social media accounts and campaign performance. In this buyer's guide, we'll discuss the key functions of these tools and what you should be looking for in a vendor. Here's what we'll cover: [What Are Social Media Analytics Tools?](#WhatAreSocialMediaAnalyticsTools) [Common Features of Social Media Analytics Tools](#CommonFeaturesofSocialMediaAnalyticsTools) [What Type of Buyer Are You?](#WhatTypeofBuyerAreYou) [Key Considerations](#KeyConsiderations) ## What Are Social Media Analytics Tools? **Social media analytics tools gather and process data from conversations on social media that involve your company. This provides you with solid data from which to make business decisions regarding future social media marketing efforts.** Some social media experts divide social media analytics into four different categories: 1. **Descriptive analytics.** Focuses on what has happened and what is happening on social media, in the form of reports and visualizations that help businesses make better informed decisions. Most social media analytics take this form. 2. **Diagnostic analytics.** Goes beyond what has happened to try to analyze why it happened, using advanced statistics to distill data into a single top-down view that lets you see what has and hasn't worked in past campaigns. 3. **Predictive analytics.** As the name suggests, this is a form of analytics that attempts to predict future events based on past and present social media data. It can be used to link specific customer events to typical past outcomes, such as a specific questions regularly leading to a particular purchase. 4. **Prescriptive analytics.** This form of analytics provides you with the best course of action to take when handling a situation, based on the data accumulated from the outcomes of similar situations in the past. Social media analytics tools can perform all of these types of analysis, depending upon the size and scope of the software you purchase. ## Common Features of Social Media Analytics Tools **Social media monitoring** Monitors social media platforms for any mention of your company, and tracks the interactions taking place on your own accounts. **Data aggregation** Pools together data from various social media sites to provide a basis for large-scale analysis. **Overall analysis** Provides a top-down analysis of your entire social media presence, so you can view strengths and weaknesses and make future decisions accordingly. **Platform analysis** Focuses on your performance and presence on a particular social media platform, such as Facebook or Twitter. **Campaign analysis** Focuses analytics tools on individual campaigns across multiple social media platforms. **Reporting** Generates easy-to-understand, usable reports, including spreadsheets, visuals, statistics and other useful data. These reports can help you make informed decisions about your social media presence and about your company in general. SproutSocial_'s social performance dashboard_ ## What Type of Buyer Are You? Social media analytics can range from the small-scale, i.e., providing you with statistics regarding how frequently you are mentioned on Twitter, to the very largest scale of business intelligence [data analytics](https://www.softwareadvice.com/bi/data-analysis-comparison/). Depending upon the size of your company, your needs for these tools will vary widely. - **Small business (one to 10 employees).** A small-scale business will only need the most basic social media analytics, focusing on descriptive analytics that provide reports about your social media presence, allowing you to make informed decisions for the future. - **Midsize business (11 to 100 employees).** Midsize businesses will want the descriptive analytics features as well, but they should also invest in diagnostic analytics tools. At this slightly larger scale, it is much more difficult to manually assess what is and isn't working in your social media campaigns, so those diagnostic tools will be extremely useful. - **Large/enterprise business (over 100 employees).** In addition to the descriptive and diagnostic analytics tools used by smaller businesses, large-scale companies will want predictive and prescriptive analytics functionality to help them choose the next best action for a wide variety of platforms and campaigns. ## Key Considerations Other factors to take into consideration when picking the best social media analytics tool for your business include: - **Integration with other systems.** Although the analysis and reports generated by analytics tools can be useful in and of themselves, you may want to integrate those reports with other [marketing software](https://www.softwareadvice.com/category/4630-marketing/) (e.g., [marketing automation software](https://www.softwareadvice.com/marketing/automation-comparison/) or [campaign management software](https://www.softwareadvice.com/marketing/campaign-management-comparison/)). These integrations can easily facilitate responses to events on social media. - **Stand-alone software vs. a software suite.** Although you can purchase stand-alone social media analytics tools, they are also frequently offered as one part of a larger suite of [social media management software](https://www.softwareadvice.com/marketing/social-media-comparison/). If the features of this software appeal to you—including tools that will help you increase and improve your social media presence—then you may want to look into a bigger system that includes that extra functionality in addition to analytics. - **Cloud-based software vs. on-premise software.** In the past, most software was hosted on-premise, meaning that a business would have to house and maintain the hardware on which the software would run. In recent years software distribution has become much simpler, through cloud-based systems that don't require any hardware or IT maintenance. Chances are extremely high that this is how your social media analytics tools will be distributed to you, but you'll want to clarify that with your vendor in order to be sure. ### Related Social Media Analytics Tools Software - [Customer Loyalty Software](https://www.softwareadvice.com/customer-loyalty/) - [Influencer Marketing Software](https://www.softwareadvice.com/influencer-marketing/) - [Public Relations Software](https://www.softwareadvice.com/public-relations/) - [Reputation Management Software](https://www.softwareadvice.com/reputation-management/) - [Review Management Software](https://www.softwareadvice.com/review-management/) - [Social Listening Tools Software](https://www.softwareadvice.com/social-listening-tools/) - [Social Media Marketing Software](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/) - [Social Media Monitoring Software](https://www.softwareadvice.com/social-media-monitoring/)