--- title: "Best Social Media Analytics Tools Software - 2026 Reviews & Pricing" description: "Find the best Social Media Analytics Tools for your organization. Compare top Social Media Analytics Tools with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/" page_type: "subcategory" language: "en" --- [Home](https://www.softwareadvice.com/) / Social Media Analytics Tools Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Social Media Analytics Tools Software of 2026 Updated November 9, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 214 results ### Compare Products Showing 1 - 25 of 214 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### [HubSpot Marketing Hub](/product/119437-HubSpot-Marketing/) - Overall rating: 4.5/5 - Reviews: 6,262 - Starting price: $15.00/month - Best for: Campaign Tracking - Free trial: Available - Free demo: Not available #### Overview HubSpot Marketing Hub helps marketing teams build demand and turn more of it into pipeline. Your campaigns, content, and automation work from the same customer data as the rest of [Read more](/product/119437-HubSpot-Marketing/) ##### What users love - Centralized marketing management platform - User-friendly and intuitive interface - Responsive support and resources ##### To take in mind - Steep and complex pricing tiers - Costly for small businesses - Limited template customization options #### Features ##### Best rated features - Search Marketing: 5/5 - Google Analytics Integration: 5/5 - Email Tracking: 5/5 - Audit Management: 4.8/5 ##### Worst rated features - Email Templates: 3/5 - Personalization: 3.5/5 - Drag & Drop: 3.8/5 - WYSIWYG Editor: 3.8/5 [See all features](/product/119437-HubSpot-Marketing/#key-features) #### Pricing ##### Marketing Hub Starter - Price: $15.00/month - Essential marketing, sales, service, content, and data management software ##### Marketing Hub Professional - Price: $890.00/month - For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to ##### Marketing Hub Enterprise - Price: $3,600.00/month - For marketing organizations seeking power, flexibility, and governance to orchestrate data-driven [See full pricing details](/product/119437-HubSpot-Marketing/#pricing-and-plans) --- ### [Publer](/marketing/publer-profile/) - Overall rating: 4.8/5 - Reviews: 986 - Starting price: $5.00/month - Best for: Post Scheduling - Free trial: Available - Free demo: Not available #### Overview Publer is a social media management software designed to help businesses manage content across Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, [Read more](/marketing/publer-profile/) #### Features ##### Best rated features - Post Scheduling: 4.9/5 - Automated Publishing: 4.8/5 - Multi-Account Management: 4.8/5 - Content Management: 4.7/5 ##### Worst rated features - Tagging: 3.8/5 [See all features](/marketing/publer-profile/#key-features) #### Pricing ##### Professional - Price: $5.00/month - This plan offers a 7 day free trial. ##### Business - Price: $10.00/month - This plan offers a 14 day free trial. [See full pricing details](/marketing/publer-profile/#pricing-and-plans) --- ### [Cloud Campaign](/marketing/cloud-campaign-profile/) - Overall rating: 4.9/5 - Reviews: 162 - Starting price: $49.00/month - Best for: Multi-Account Management - Free trial: Available - Free demo: Not available #### Overview Cloud Campaign is a social media marketing solution that helps businesses schedule posts, monitor feeds, and track engagement for various social media channels such as Facebook, [Read more](/marketing/cloud-campaign-profile/) #### Features ##### Best rated features - Customizable Branding: 5/5 - Trend Analysis: 5/5 - Multi-Channel Management: 5/5 - Reporting & Statistics: 5/5 ##### Worst rated features - Tagging: 3.8/5 [See all features](/marketing/cloud-campaign-profile/#key-features) #### Pricing ##### Freelancer - Price: $49.00/month ##### Team - Price: $199.00/month ##### Agency - Price: $299.00/month - 14-day free trial available. No hidden fees. For marketing agencies. [See full pricing details](/marketing/cloud-campaign-profile/#pricing-and-plans) --- ### [Conte.ai](/marketing/postoplan-profile/) - Overall rating: 4.8/5 - Reviews: 403 - Starting price: $39.00 - Best for: Content Publishing Options - Free trial: Not available - Free demo: Not available #### Overview Conte.ai is a web-based solution that handle the whole process of managing social media accounts for companies of all sizes and in any sector. What distinguishes us is our unique [Read more](/marketing/postoplan-profile/) #### Features ##### Best rated features - Content Library: 5/5 - Real-Time Analytics: 5/5 - Publish Scheduling: 5/5 - Visual Analytics: 5/5 [See all features](/marketing/postoplan-profile/#key-features) --- ### [Zoho Social](/marketing/zoho-social-profile/) - Overall rating: 4.7/5 - Reviews: 3,492 - Starting price: $15.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview Zoho Social is a holistic social media management tool that lets you effortlessly expand and grow your social media presence from one platform. Zoho Social supports major social [Read more](/marketing/zoho-social-profile/) ##### What users love - Centralized multi-channel management - Intuitive and simple interface - Efficient post scheduling tools ##### To take in mind - Posting limitations and restrictions - Account linking and access issues - Media upload and editing challenges #### Features ##### Best rated features - Content Scheduling: 5/5 - Commenting/Notes: 5/5 - Multi-Channel Management: 5/5 - Real-Time Monitoring: 5/5 ##### Worst rated features - Sentiment Analysis: 3.3/5 - Editorial Calendar: 4/5 - Campaign Scheduling: 4/5 - @mentions: 4/5 [See all features](/marketing/zoho-social-profile/#key-features) #### Pricing ##### Free - Price: Custom - Pricing available upon request - This plan is offered at zero cost ##### Standard Plan - Price: $15.00/month - This plan is also available for $10 per month on an annual subscription. ##### Professional - Price: $40.00/month - This plan is also available for $30 per month on an annual subscription. [See full pricing details](/marketing/zoho-social-profile/#pricing-and-plans) --- ### [AgencyAnalytics](/web-analytics/agency-analytics-profile/) - Overall rating: 4.8/5 - Reviews: 116 - Starting price: $20.00/month - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients with a brandable cloud based reporting platform that [Read more](/web-analytics/agency-analytics-profile/) #### Features ##### Best rated features - Ad hoc Reporting: 5/5 - Data Connectors: 5/5 - Reporting/Analytics: 5/5 - Social Media Integration: 5/5 ##### Worst rated features - Keyword Research Tools: 3/5 - Conversion Tracking: 3/5 - Competitive Analysis: 3.3/5 [See all features](/web-analytics/agency-analytics-profile/#key-features) #### Pricing ##### Core - Price: $20.00/month - One rate. Every feature. Only pay for the clients you actually have. - Unlimited data sources - ##### Enterprise - Price: Custom - Pricing available upon request - Managing a large-scale enterprise with 25+ clients? Contact us to build a custom plan with volume [See full pricing details](/web-analytics/agency-analytics-profile/#pricing-and-plans) --- ### [Missinglettr](/url-shortener/missinglettr-profile/) - Overall rating: 4.8/5 - Reviews: 268 - Starting price: $0.00 - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview Missinglettr is a marketing platform designed to help businesses automatically create micro-content from blogs and post it across social media accounts including Facebook, Twitter, [Read more](/url-shortener/missinglettr-profile/) #### Features ##### Best rated features - Link Analytics: 5/5 - Tag Management: 5/5 - Reporting & Statistics: 5/5 - Customizable Templates: 5/5 ##### Worst rated features - Calendar Management: 1/5 - Conversion Tracking: 3/5 - Email Marketing: 3/5 - Campaign Management: 3.7/5 [See all features](/url-shortener/missinglettr-profile/#key-features) #### Pricing ##### Free - Price: $0.00 - The plan comes with a free trial and guarantee that you can cancel whenever you want to. ##### Solo - Price: $19.00/month - The plan comes with a free trial and guarantee that you can cancel whenever you want to. ##### Pro - Price: $59.00/month - The plan comes with a free trial and guarantee that you can cancel whenever you want to. [See full pricing details](/url-shortener/missinglettr-profile/#pricing-and-plans) --- ### [Kontentino](/marketing/kontentino-profile/) - Overall rating: 4.7/5 - Reviews: 201 - Starting price: €49.00/month - Best for: Customer support - Free trial: Available - Free demo: Available #### Overview Kontentino is a collaborative social media tool that turns chaos into clarity - helping teams plan, approve, and schedule together effortlessly. It brings marketing teams, [Read more](/marketing/kontentino-profile/) #### Features ##### Best rated features - Status Tracking: 5/5 - API: 5/5 - Task Scheduling: 5/5 - @mentions: 5/5 ##### Worst rated features - Real-Time Data: 4/5 - Click Tracking: 4/5 [See all features](/marketing/kontentino-profile/#key-features) #### Pricing ##### Starter - Price: €49.00/month - Built for teams getting started with social media management. Includes essential features like ##### Starter + - Price: €79.00/month - All-inclusive suite of social media tools for small teams with up to 5 members. A step up from ##### Standard - Price: €109.00/month - Expanded SMM toolbox reflecting the needs of bigger and growing teams. Designed for agencies and [See full pricing details](/marketing/kontentino-profile/#pricing-and-plans) --- ### [Loomly](/marketing/loomly-profile/) - Overall rating: 4.7/5 - Reviews: 509 - Starting price: $42.00/month - Best for: Value for money - Free trial: Available - Free demo: Available #### Overview Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze posts all in one place. Streamline your entire social media [Read more](/marketing/loomly-profile/) ##### What users love - Centralized multi-platform management - Intuitive and accessible interface - Visual content planning tools ##### To take in mind - Manual and inconsistent posting issues #### Features ##### Best rated features - @mentions: 5/5 - Customizable Templates: 5/5 - Customizable Reports: 5/5 - Access Controls/Permissions: 5/5 [See all features](/marketing/loomly-profile/#key-features) #### Pricing ##### Base - Price: $42.00/month - Up to 2 Users ##### Standard - Price: $80.00/month - Up to 6 Users ##### Advanced - Price: $175.00/month - Up to 14 Users [See full pricing details](/marketing/loomly-profile/#pricing-and-plans) --- ### [VBOUT](/marketing/vbout-profile/) - Overall rating: 4.8/5 - Reviews: 191 - Starting price: $50.00/month - Best for: Marketing Automation - Free trial: Available - Free demo: Available #### Overview VBOUT is an AI-Enabled Marketing Platform that helps small teams create big businesses. The platform provides 14+ powerful marketing tools, integrated AI features, powerful [Read more](/marketing/vbout-profile/) #### Features ##### Best rated features - Social Media Integration: 5/5 - Website Publishing Options: 5/5 - Real-Time Reporting: 5/5 - Social Media Monitoring: 5/5 ##### Worst rated features - Form Builder: 2/5 - Customizable Branding: 4/5 - Content Management: 4/5 - Lead Generation: 4/5 [See all features](/marketing/vbout-profile/#key-features) #### Pricing ##### The starter plan - Price: $50.00/month - The starter plan costs $50/month starting at 500 emails per month. ##### The professional plan - Price: $100.00/month - The professional plan costs $100/month starting at 500 emails per month. ##### The enterprise plan - Price: Custom - Pricing available upon request - You need to contact sales to get a custom plan. [See full pricing details](/marketing/vbout-profile/#pricing-and-plans) --- ### [SmarterQueue](/marketing/smarterqueue-profile/) - Overall rating: 4.8/5 - Reviews: 135 - Starting price: $29.99/month - Best for: Automated Publishing - Free trial: Available - Free demo: Not available #### Overview SmarterQueue is a social media management tool that helps influencers, entrepreneurs, marketers, and businesses manage monitoring, content posting, scheduling, customer engagement, [Read more](/marketing/smarterqueue-profile/) #### Features ##### Best rated features - Multi-Channel Data Collection: 5/5 - Campaign Scheduling: 5/5 - Dashboard: 5/5 - Campaign Analytics: 5/5 [See all features](/marketing/smarterqueue-profile/#key-features) #### Pricing ##### Solo - Price: $29.99/month - The plan offers a free trial. It further charges $7 per add-on profile. The price becomes ##### Business - Price: $49.99/month - The plan offers a free trial. It further charges $5 per add-on profile. The price becomes ##### Agency - Price: $99.99/month - The plan offers a free trial. It further charges $4 per add-on profile. The price becomes [See full pricing details](/marketing/smarterqueue-profile/#pricing-and-plans) --- ### [ContentStudio](/cms/contentstudio-profile/) - Overall rating: 4.7/5 - Reviews: 674 - Starting price: $19.00/month - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview ContentStudio is an all-in-one, cloud-based social media management and content marketing platform designed for agencies, brands, marketers, small to midsize businesses, and [Read more](/cms/contentstudio-profile/) ##### What users love - Centralized social media control - User-friendly and efficient workflow - Diverse and evolving feature set ##### To take in mind - Posting limitations and reliability issues #### Features ##### Best rated features - Multi-Campaign: 5/5 - Search/Filter: 5/5 - Dashboard: 5/5 - Image Editing: 5/5 ##### Worst rated features - Filtering: 3/5 - Keyword Filtering: 3.5/5 - Version Control: 3.5/5 - Customer Segmentation: 3.5/5 [See all features](/cms/contentstudio-profile/#key-features) #### Pricing ##### Standard - Price: $19.00/month - The price becomes $19/month, if paid yearly. Besides, there is a 7-day free trial available as well. ##### Advance - Price: $49.00/month - The price becomes $49/month, if paid yearly. Besides, there is a 14-day free trial available as ##### Agency Unlimited - Price: $99.00/month - The price becomes $99/month if paid yearly. Besides, there is a 7-day free trial available as well. [See full pricing details](/cms/contentstudio-profile/#pricing-and-plans) --- ### [Mention](/social-media-monitoring/mention-profile/) - Overall rating: 4.7/5 - Reviews: 288 - Starting price: $599.00 - Best for: Features - Free trial: Available - Free demo: Not available #### Overview Mention is a media monitoring solution designed to track, analyze, and engage with online conversations related to brands, topics, or public figures. It is used by organizations [Read more](/social-media-monitoring/mention-profile/) #### Features ##### Best rated features - Trend Analysis: 5/5 - Keyword Filtering: 4.7/5 - Social Listening: 4.7/5 - Performance Metrics: 4.6/5 [See all features](/social-media-monitoring/mention-profile/#key-features) #### Pricing ##### Basic - Price: $599.00 [See full pricing details](/social-media-monitoring/mention-profile/#pricing-and-plans) --- ### [Infegy Starscape](/market-research/infegy-atlas-profile/) - Overall rating: 4.6/5 - Reviews: 83 - Free trial: Available - Free demo: Not available #### Overview Infegy Starscape is a social intelligence platform that helps brands, marketing agencies, and market research firms of all sizes understand audience behavior and trends. Infegy [Read more](/market-research/infegy-atlas-profile/) #### Features ##### Best rated features - Monitoring: 5/5 - Social Media Integration: 5/5 - Competitor Monitoring: 5/5 - Natural Language Processing: 5/5 ##### Worst rated features - Influencer Tracking: 1/5 - Reputation Management: 3/5 - Collaboration Tools: 3.6/5 [See all features](/market-research/infegy-atlas-profile/#key-features) #### Pricing ##### Basic - Price: Custom - Pricing available upon request [See full pricing details](/market-research/infegy-atlas-profile/#pricing-and-plans) --- ### [Eclincher](/marketing/eclincher-profile/) - Overall rating: 4.7/5 - Reviews: 224 - Starting price: $149.00/month - Best for: Features - Free trial: Available - Free demo: Not available #### Overview Eclincher is an AI-powered social media management, brand monitoring, and local SEO tools. Our platform includes Social Media Management, Brand Monitoring, Social Listening, Local [Read more](/marketing/eclincher-profile/) #### Features ##### Best rated features - Keyword Filtering: 5/5 - Monitoring: 5/5 - Customer Segmentation: 5/5 - Reporting/Analytics: 5/5 ##### Worst rated features - Campaign Management: 1/5 - Drag & Drop: 1/5 - Real-Time Data: 1/5 - Performance Metrics: 1/5 [See all features](/marketing/eclincher-profile/#key-features) #### Pricing ##### Standard - Price: $149.00/month - 14-day free trial Basic: $149/month - 1 user, 10 social profiles ##### Professional - Price: $349.00/month - 14-day free trial Premier: $349/month - 5 user, 25 social profiles ##### Enterprise - Price: Custom - Pricing available upon request - Custom plan, free trial with invitation [See full pricing details](/marketing/eclincher-profile/#pricing-and-plans) --- ### [WebCEO](/marketing/webceo-profile/) - Overall rating: 4.8/5 - Reviews: 75 - Starting price: $36.00/month - Free trial: Available - Free demo: Not available #### Overview WebCEO is a cloud-based platform designed to help companies of all sizes manage their marketing initiatives. WebCEO comprises 24 online SEO tools and offers modules for search [Read more](/marketing/webceo-profile/) #### Features ##### Best rated features - Activity Tracking: 5/5 - Multi-Channel Data Collection: 5/5 - Multi-Channel Attribution: 5/5 - Activity Dashboard: 5/5 ##### Worst rated features - Third-Party Integrations: 4/5 - API: 4/5 - Collaboration Tools: 4/5 [See all features](/marketing/webceo-profile/#key-features) #### Pricing ##### Solo - Price: $36.00/month - Payment Frequency: Quarterly. Annual subscription is available for $32 per month. ##### Startup - Price: $119.00/month - Payment Frequency: Per Month. Annual subscription is available for $99 per month. ##### Agency Unlimited - Price: $99.00/month - Pricing Model: Tiered. $99 + active project and scanning fees. The Agency Unlimited plan comes with [See full pricing details](/marketing/webceo-profile/#pricing-and-plans) --- ### [Hopper HQ](/marketing/hopper-hq-profile/) - Overall rating: 4.7/5 - Reviews: 139 - Starting price: $19.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview HopperHQ is a social media marketing solution that enables businesses to plan and post content across Instagram, LinkedIn, Twitter and Facebook, track follower growth and [Read more](/marketing/hopper-hq-profile/) #### Features ##### Best rated features - Calendar Management: 5/5 - Social Media Integration: 5/5 - API: 5/5 - Tagging: 5/5 ##### Worst rated features - Performance Metrics: 3/5 - Customer Segmentation: 4/5 - Automated Scheduling: 4/5 [See all features](/marketing/hopper-hq-profile/#key-features) #### Pricing ##### Basic - Price: $19.00/month [See full pricing details](/marketing/hopper-hq-profile/#pricing-and-plans) --- ### [Lumen by Talkwalker](/marketing/talkwalker-profile/) - Overall rating: 4.4/5 - Reviews: 24 - Free trial: Available - Free demo: Not available #### Overview Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to [Read more](/marketing/talkwalker-profile/) #### Features ##### Best rated features - Keyword Filtering: 5/5 - Dashboard: 5/5 - Customer Segmentation: 5/5 - Customizable Reports: 4.7/5 ##### Worst rated features - API: 4/5 - Campaign Analytics: 4/5 - Engagement Tracking: 4/5 [See all features](/marketing/talkwalker-profile/#key-features) #### Pricing ##### Lumen by Talkwalker - Price: Custom - Pricing available upon request [See full pricing details](/marketing/talkwalker-profile/#pricing-and-plans) --- ### [Oktopost](/social-listening-tools/oktopost-profile/) - Overall rating: 4.5/5 - Reviews: 110 - Best for: Customer support - Free trial: Not available - Free demo: Not available #### Overview Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost's social media management, social [Read more](/social-listening-tools/oktopost-profile/) #### Features ##### Best rated features - Campaign Planning: 5/5 - Social Promotion: 5/5 - Activity Dashboard: 5/5 - Content Library: 5/5 [See all features](/social-listening-tools/oktopost-profile/#key-features) --- ### [NapoleonCat](/marketing/napoleoncat-profile/) - Overall rating: 4.7/5 - Reviews: 84 - Starting price: $79.00/month - Free trial: Available - Free demo: Not available #### Overview NapoleonCat is a powerful, AI-driven social media management platform designed for businesses, marketing teams, agencies, and e-commerce brands looking to scale their digital [Read more](/marketing/napoleoncat-profile/) #### Features ##### Best rated features - Contact Management: 5/5 - Activity Dashboard: 5/5 - Competitor Monitoring: 5/5 - Data Visualization: 5/5 [See all features](/marketing/napoleoncat-profile/#key-features) #### Pricing ##### Standard - Price: $79.00/month - Standard Plan – Post, Analyze, and Report The Standard Plan is built for growing teams looking to ##### Pro - Price: $89.00/month - Pro Plan – Comprehensive Moderation Made Simple The Pro Plan is ideal for teams that manage high ##### Expert - Price: $119.00/month - Expert Plan – Smart Automation Tools for Scalable Social Management The Expert Plan is built for [See full pricing details](/marketing/napoleoncat-profile/#pricing-and-plans) --- ### [SOCi](/marketing/soci-profile/) - Overall rating: 4.5/5 - Reviews: 251 - Starting price: $30,000.00 - Best for: Small businesses - Free trial: Not available - Free demo: Not available #### Overview SOCi is a cloud-based local marketing platform built for multi-location enterprises, franchise brands, and national chains. It helps businesses manage their online presence, social [Read more](/marketing/soci-profile/) #### Features ##### Best rated features - Social Media Integration: 5/5 - Data Visualization: 5/5 - Contact Management: 5/5 - Review Request: 5/5 ##### Worst rated features - Collaboration Tools: 1/5 - Customer Segmentation: 2.5/5 - Dashboard: 3/5 - Performance Metrics: 3/5 [See all features](/marketing/soci-profile/#key-features) --- ### [Sked Social](/marketing/sked-social-profile/) - Overall rating: 4.4/5 - Reviews: 77 - Free trial: Available - Free demo: Not available #### Overview Sked Social is an all-in-one visual social media management platform for agencies, brands, freelancers, or businesses of any size. Built from the ground up to help you create, [Read more](/marketing/sked-social-profile/) #### Features ##### Best rated features - Sentiment Analysis: 5/5 - Data Visualization: 5/5 - Post Scheduling: 4.6/5 - Multi-Account Management: 4.5/5 ##### Worst rated features - Campaign Planning: 1/5 - Automated Scheduling: 2/5 - Calendar Management: 3/5 - Social Promotion: 3/5 [See all features](/marketing/sked-social-profile/#key-features) #### Pricing ##### Essentials - Price: Custom - Pricing available upon request - For teams that want to source UGC, collaborate on content and community engagement, or create ##### Professional - Price: Custom - Pricing available upon request - For brands and agencies that want content collaboration, approvals workflow, campaign planning, and ##### Enterprise - Price: Custom - Pricing available upon request - For large brands and agencies that need advanced features, custom reporting and dedicated support [See full pricing details](/marketing/sked-social-profile/#pricing-and-plans) --- ### [HypeAuditor](/marketing/hypeauditor-profile/) - Overall rating: 4.8/5 - Reviews: 35 - Starting price: $399.00/month - Free trial: Available - Free demo: Not available #### Overview HypeAuditor empowers brands and agencies to run seamless influencer marketing campaigns for Instagram, TikTok, YouTube, Twitter, and Twitch, from recruiting influencers and [Read more](/marketing/hypeauditor-profile/) #### Features ##### Best rated features - Customizable Reports: 5/5 - Reporting & Statistics: 5/5 - Data Import/Export: 5/5 - Real-Time Reporting: 5/5 ##### Worst rated features - Monitoring: 3/5 - Email Marketing: 3/5 - API: 4/5 [See all features](/marketing/hypeauditor-profile/#key-features) #### Pricing ##### Basic - Price: $399.00/month [See full pricing details](/marketing/hypeauditor-profile/#pricing-and-plans) --- ### [Sotrender](/marketing/sotrender-profile/) - Overall rating: 4.7/5 - Reviews: 33 - Starting price: $80.00/month - Free trial: Available - Free demo: Not available #### Overview Sotrender is a social media analytics solution that provides businesses with detailed analytics, reporting, and benchmarking tools to optimize their performance across social media [Read more](/marketing/sotrender-profile/) #### Features ##### Best rated features - Data Import/Export: 5/5 - Real-Time Data: 5/5 - Data Visualization: 5/5 - Monitoring: 5/5 ##### Worst rated features - Customer Segmentation: 4/5 [See all features](/marketing/sotrender-profile/#key-features) #### Pricing ##### Essential - Price: $80.00/month - For analyzing and reporting your own activities - 5 profiles / 3 users - Analysis of own, ##### Plus - Price: $200.00/month - For analyzing your own and competitors’ activities All from Essential, and: - 15 profiles / ##### Expert - Price: $355.00/month - For automating and optimizing organic and paid activities All from Plus, and: - 30 profiles / [See full pricing details](/marketing/sotrender-profile/#pricing-and-plans) --- ### [Semrush](/marketing/semrush-profile/) - Overall rating: 4.6/5 - Reviews: 2,330 - Starting price: $139.95/month - Best for: Enterprise businesses - Free trial: Available - Free demo: Not available #### Overview Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for [Read more](/marketing/semrush-profile/) ##### What users love - Comprehensive SEO management suite - Robust competitor intelligence tools - Wide-ranging feature set ##### To take in mind - Expensive and fragmented pricing - Data accuracy and limitations - Complex and cluttered navigation #### Features ##### Best rated features - SEO Audit: 5/5 - Visualization: 5/5 - Website Management: 5/5 - Customer Engagement: 5/5 ##### Worst rated features - Geotargeting: 3/5 - Editorial Calendar: 3.6/5 [See all features](/marketing/semrush-profile/#key-features) #### Pricing ##### Pro - Price: $139.95/month - Add-ons available for extra cost ##### Guru - Price: $249.95/month - Add-ons available for extra cost ##### Business - Price: $499.95/month - Add-ons available for extra cost [See full pricing details](/marketing/semrush-profile/#pricing-and-plans) --- 1 [2](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/?__ai_markdown=true&page=5) ... [9](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/?__ai_markdown=true&page=9) ## Popular Comparisons [ Salesforce Marketing Cloud vs HubSpot Marketing Hub ](https://www.softwareadvice.com/compare/22998-salesforce-socialcrm/vs/119437-HubSpot-Marketing/)[ Vista Social vs Hootsuite ](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/vista-social/)[ Zoho Social vs Publer ](https://www.softwareadvice.com/marketing/publer-profile/vs/zoho-social/)[ Sprout Social vs Agorapulse ](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/vs/sprout-social/) ## Your Guide to Top Social Media Analytics Tools Software, April 2025 Software Advice uses reviews from real software users to highlight the top-rated Social Media Analytics Tools products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/) - [Brand24](https://www.softwareadvice.com/marketing/brand24-profile/) - [Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/) - [Bunker DB Analytics](https://www.softwareadvice.com/marketing/bunker-db-profile/) - [Cloud Campaign](https://www.softwareadvice.com/marketing/cloud-campaign-profile/) - [FollowerAudit](https://www.softwareadvice.com/product/508854-FollowerAudit/) - [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) - [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) - [Kontentino](https://www.softwareadvice.com/marketing/kontentino-profile/) - [Loomly](https://www.softwareadvice.com/marketing/loomly-profile/) - [Metricool](https://www.softwareadvice.com/marketing/metricool-profile/) - [NapoleonCat](https://www.softwareadvice.com/marketing/napoleoncat-profile/) - [Publer](https://www.softwareadvice.com/marketing/publer-profile/) - [Sendible](https://www.softwareadvice.com/marketing/sendible-profile/) - [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/) - [TrackMyHashtag](https://www.softwareadvice.com/product/482701-TrackMyHashtag/) - [VBOUT](https://www.softwareadvice.com/marketing/vbout-profile/) - [Vista Social](https://www.softwareadvice.com/marketing/vista-social-profile/) - [YouScan](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/) - [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. Social media is a crucial component of contemporary marketing. Consumers spend an incredible amount of time on Facebook, Twitter, Instagram, Pinterest and numerous other social media platforms. As a business, you can't afford to ignore the sales potential of those platforms. In other words, to reach customers where they are, [social media marketing](https://www.softwareadvice.com/marketing/social-media-comparison/) is a must. However, it's not enough to simply advertise on social media or create a social media presence for your company. In today's world, your business needs to fully understand what marketing is working on social media and what isn't, so you can concretely tie your efforts to revenue. Social media analytics tools provide the means for tracking, measuring and reporting on social media accounts and campaign performance. In this buyer's guide, we'll discuss the key functions of these tools and what you should be looking for in a vendor. Here's what we'll cover: [What Are Social Media Analytics Tools?](#WhatAreSocialMediaAnalyticsTools) [Common Features of Social Media Analytics Tools](#CommonFeaturesofSocialMediaAnalyticsTools) [What Type of Buyer Are You?](#WhatTypeofBuyerAreYou) [Key Considerations](#KeyConsiderations) ## What Are Social Media Analytics Tools? **Social media analytics tools gather and process data from conversations on social media that involve your company. This provides you with solid data from which to make business decisions regarding future social media marketing efforts.** Some social media experts divide social media analytics into four different categories: 1. **Descriptive analytics.** Focuses on what has happened and what is happening on social media, in the form of reports and visualizations that help businesses make better informed decisions. Most social media analytics take this form. 2. **Diagnostic analytics.** Goes beyond what has happened to try to analyze why it happened, using advanced statistics to distill data into a single top-down view that lets you see what has and hasn't worked in past campaigns. 3. **Predictive analytics.** As the name suggests, this is a form of analytics that attempts to predict future events based on past and present social media data. It can be used to link specific customer events to typical past outcomes, such as a specific questions regularly leading to a particular purchase. 4. **Prescriptive analytics.** This form of analytics provides you with the best course of action to take when handling a situation, based on the data accumulated from the outcomes of similar situations in the past. Social media analytics tools can perform all of these types of analysis, depending upon the size and scope of the software you purchase. ## Common Features of Social Media Analytics Tools | Feature | Description | | --- | --- | | Social media monitoring | Monitors social media platforms for any mention of your company, and tracks the interactions taking place on your own accounts. | | Data aggregation | Pools together data from various social media sites to provide a basis for large-scale analysis. | | Overall analysis | Provides a top-down analysis of your entire social media presence, so you can view strengths and weaknesses and make future decisions accordingly. | | Platform analysis | Focuses on your performance and presence on a particular social media platform, such as Facebook or Twitter. | | Campaign analysis | Focuses analytics tools on individual campaigns across multiple social media platforms. | | Reporting | Generates easy-to-understand, usable reports, including spreadsheets, visuals, statistics and other useful data. These reports can help you make informed decisions about your social media presence and about your company in general. | --- SproutSocial_'s social performance dashboard_ ## What Type of Buyer Are You? Social media analytics can range from the small-scale, i.e., providing you with statistics regarding how frequently you are mentioned on Twitter, to the very largest scale of business intelligence [data analytics](https://www.softwareadvice.com/bi/data-analysis-comparison/). Depending upon the size of your company, your needs for these tools will vary widely. - **Small business (one to 10 employees).** A small-scale business will only need the most basic social media analytics, focusing on descriptive analytics that provide reports about your social media presence, allowing you to make informed decisions for the future. - **Midsize business (11 to 100 employees).** Midsize businesses will want the descriptive analytics features as well, but they should also invest in diagnostic analytics tools. At this slightly larger scale, it is much more difficult to manually assess what is and isn't working in your social media campaigns, so those diagnostic tools will be extremely useful. - **Large/enterprise business (over 100 employees).** In addition to the descriptive and diagnostic analytics tools used by smaller businesses, large-scale companies will want predictive and prescriptive analytics functionality to help them choose the next best action for a wide variety of platforms and campaigns. ## Key Considerations Other factors to take into consideration when picking the best social media analytics tool for your business include: - **Integration with other systems.** Although the analysis and reports generated by analytics tools can be useful in and of themselves, you may want to integrate those reports with other [marketing software](https://www.softwareadvice.com/category/4630-marketing/) (e.g., [marketing automation software](https://www.softwareadvice.com/marketing/automation-comparison/) or [campaign management software](https://www.softwareadvice.com/marketing/campaign-management-comparison/)). These integrations can easily facilitate responses to events on social media. - **Stand-alone software vs. a software suite.** Although you can purchase stand-alone social media analytics tools, they are also frequently offered as one part of a larger suite of [social media management software](https://www.softwareadvice.com/marketing/social-media-comparison/). If the features of this software appeal to you—including tools that will help you increase and improve your social media presence—then you may want to look into a bigger system that includes that extra functionality in addition to analytics. - **Cloud-based software vs. on-premise software.** In the past, most software was hosted on-premise, meaning that a business would have to house and maintain the hardware on which the software would run. In recent years software distribution has become much simpler, through cloud-based systems that don't require any hardware or IT maintenance. Chances are extremely high that this is how your social media analytics tools will be distributed to you, but you'll want to clarify that with your vendor in order to be sure. ### Related Social Media Analytics Tools Software - [Customer Loyalty Software](https://www.softwareadvice.com/customer-loyalty/) - [Influencer Marketing Software](https://www.softwareadvice.com/influencer-marketing/) - [Public Relations Software](https://www.softwareadvice.com/public-relations/) - [Reputation Management Software](https://www.softwareadvice.com/reputation-management/) - [Review Management Software](https://www.softwareadvice.com/review-management/) - [Social Listening Tools Software](https://www.softwareadvice.com/social-listening-tools/) - [Social Media Marketing Software](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/) - [Social Media Monitoring Software](https://www.softwareadvice.com/social-media-monitoring/)