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Organizations face increasing demands for high-powered analytics that produce fast, trustworthy results. Whether it’s providing teams of data scientists with advanced machine learning capabilities or delivering mobile applications that give decision makers...Read more about SAS Viya
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Grow is a cloud-based, business analytics and reporting solution suitable for small to midsize organizations. The solution allows users to create customizable dashboards for monitoring business workflows and key activities. Organizations can easily track k...Read more about Grow
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Alteryx Designer is a desktop-based self-service data profiling, preparation, blending, and analytics product used to create visual workflows or analytic processes through an intuitive drag-and-drop interface. In addition to dramatically reducing the time ...Read more about Alteryx Designer
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OriginPro is a cloud-based data analysis and graphing solution, which assists academic institutions, government organizations, non-profits or businesses with data exploration and provides tools for peak fitting, surface fitting, statistics and signal proce...Read more about OriginPro
Phocas is a team of passionate professionals who are committed to helping people feel good about their data. Our software brings together organizations’ most useful data from an ERP and other business systems and presents it in a way that makes it easy to ...Read more about Phocas Software
Entrinsik Informer is a business intelligence tool that is designed for business and IT professionals. Key features include a dashboard, data scheduling and analysis and report generation. Entrinsik Informer allows users to extract data in real time f...Read more about Informer
Featuring G-Suite and GCP, Google Cloud is a platform that provides a reliable and easy-to-use set of solutions that can be used to tackle the toughest challenges in any type of industry. It provides secure storage options, integrated data analytics produc...Read more about Google Cloud
Hexowatch is a business intelligence (BI) software that helps enterprises leverage artificial intelligence (AI) technology to monitor websites and receive automated alerts about visual, content, source code, technology, availability or price changes. Profe...Read more about Hexowatch
datapine is a business intelligence software designed to empower companies in exploring, visualizing, analyzing, and sharing their company data all in one centralized analytics platform. Businesses can unlock the potential of their data and gain valuable i...Read more about datapine
Toucan is a customer-facing analytics platform that empowers organizations to drive engagement with the best end-user experience. Even complex tasks are made simple with the Toucan platform: Data visualization is guided, allowing the user to focus on the ...Read more about Toucan
Diver Platform from Dimensional Insight is a data management and business intelligence (BI) platform. The solution can be used in various industries, including healthcare, beverage suppliers and distributors, manufacturers and supply chain companies. ...Read more about Diver Platform
Discover actionable insights in your data silos! Lumenore democratizes business intelligence with no-code analytics. Empower your entire team to derive insights from data - giving you a transparent view of your operations and helping you drive successful ...Read more about Lumenore
Funnel is the leading marketing data hub designed to help marketing teams own their performance. With Funnel, marketers connect data from any marketing platform; store, organize, and share it with any visualization tool or data warehouse – all without wr...Read more about Funnel
Take back control with Matomo. You own 100% of your website data so you ensure complete customer privacy. Data compliance covered. Matomo covers all of your GDPR, HIPAA, CCPA and PECR data compliance requirements. Matomo comes with a built-in tag manager...Read more about Matomo
DataPlay is a cloud-based data management, analysis and visualization suite that allows users to automate their business intelligence (BI) tasks involving processing, reporting and presenting relevant data. The central hub of the platform is the DataP...Read more about DataPlay
Trella Health Marketscape is the only full-featured home health marketing analytics suite that helps providers improve clinical and financial outcomes, attract more patients and grow their revenues. It is a marketing and analytics suite that helps home hea...Read more about Trella Health Marketscape
BrightGauge is a business intelligence solution that enables enterprises to gain visibility into key performance indicators (KPIs) using dashboards, manage goals, build reports and more. It facilitates integration with multiple third-party solutions such a...Read more about BrightGauge
Reeport is a cloud-based data analytics platform, which helps businesses of all sizes automate the collection of data from multiple sources, visualize performance through graphical representations and gain insights by generating reports. Features include d...Read more about Reeport
Inzata is a cloud-based business intelligence platform that helps automate and manage processes of data collection, preparation, cleansing and modeling. Designed for health care, insurance and IT industries, the AI-based platform provides tools to visualiz...Read more about Inzata
How quickly can you get answers from your data? Meet DataGPT: Your personal AI analyst bringing you instant analysis as effortless as talking to your data. Accelerate revenue growth, save time, and reduce costs. Here’s How: 1) Connect your dataset effo...Read more about DataGPT
Decile harnesses the power of customer data to deliver business intelligence and customer insights proven to drive profitability. Decile's extensive capabilities unlock the potential of your customer data, and guide your e-commerce business to the next sta...Read more about Decile
ClicData is a business intelligence (BI) dashboard solution designed for use primarily by small and midsized businesses. The tool enables end users to create reports and dashboards. A drag-and-drop interface designed for ease of use allows users to co...Read more about ClicData
Market Inside is a cloud-based trade intelligence platform that helps businesses view and analyze trade data via a unified portal. It is designed for businesses in a wide range of industries, including import/export, logistics, law firms, insurance, resear...Read more about Market Intelligence Platform
Backed by award-winning data analyst support, Mozart Data is the fastest way to set up scalable, reliable data infrastructure that doesn’t need to be maintained by you. Mozart Data’s all-in-one modern data platform includes ETL, a data warehouse, and data ...Read more about Mozart Data
Discover Onvo AI, the ultimate solution for effortlessly revolutionizing business's dashboard and report creation and deployment. The developer SDK is meticulously designed to empower businesses, offering unparalleled support for a diverse range of data so...Read more about Onvo AI
Your Guide to Top Data Analysis Software, August 2024
Software Advice uses reviews from real software users to highlight the top-rated Data Analysis products in North America.
Learn how products are chosenExplore FrontRunners
“Usability” includes user ratings for Functionality and Ease of Use.
“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.
Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.
Buyers Guide
This detailed guide will help you find and buy the right data analysis tools software for you and your business.
Last Updated on August 19, 2024What are Data Analysis Tools?
Data Analysis Tools is a set of technology that enable users to analyze and visualize data in order to identify trends and correlations with the goal of supporting decision making.
Gartner defines BI as “the applications, infrastructure and tools and best practices that enable access to, and analysis of, information to improve and optimize decisions and performance.”
Given this, data analysis software is a central requirement for any business that wants to improve BI. In this guide, we’ll outline the main role of data analysis software and describe its functionality. This can help buyers select the best solution for their needs. We’ll cover:
What Is the Role of Data Analysis in BI?
Data Analysis Software Explained
Common Functionality of Data Analysis Software
Benefits of Data Analysis Programs
What Is the Role of Data Analysis in BI?
While the term "data analysis" is self-explanatory, it’s usually encountered in the context of BI, which is much more complicated. Thus, it’s helpful to begin by explaining how software for data analysis fits into the larger BI context.
The diagram below shows the major components of a BI system. All the data originates from the various data sources on the left, is colocated in the data warehouse (in the center) and then is analyzed by end users—using data analysis software—on the right.
Data analysis software is often the final, or second-to-last, link in the long chain of BI: This chain begins with loosely related and unstructured data, and ends with actionable intelligence.
Data Analysis Software Explained
Data analysis software is also known as “data analytics” tools. No matter what you call them, these should be able to handle five key capabilities, which include:
Dashboards. These provide a real-time overview of key performance indicators (KPIs) in a visual format that is easily sharable. Some data analysis tools allow users to create their own dashboards so they can get a clearer picture of specific business operations.
Data set creation. Your business forecasts are only as reliable as the quality and quantity of data behind them. Software for data analysis should allow users to scrub, aggregate and split data as needed.
Interactive exploration. Static pie charts and line graphs are practically passé by today’s standards. Tools that enable interactive exploration provide eye-catching ways to visualize trends, such as heat maps and time motion views. Heat maps are 2D representations of data where values are represented by colors and time motion views are moving images depicting how data changes over time.
Sharing. Collaboration and social sharing functionalities are important because they allow business leaders to work together more efficiently. When everyone is seeing the same data sets, it’s easier to interpret the information in the same way.
Ease of use. A good data analytics tool should not require an advanced computer science degree to operate. While usability will vary depending on how robust and technical your platform is, the interface should be intuitive enough for trained staff to use with minimal support.
Common Functionality
As you research the various options available in the data analysis software market, you’ll notice that vendors describe and name their solutions differently. This can make product selection, and apples-to-apples comparisons, difficult. So, here’s an overview of the general categories of software for data analysis:
Functionality | Description |
Querying | Querying is the process of “asking” the database a question. The answer is returned via the analysis tool in the form of data or data patterns, and is often presented as a “report.” |
Reporting | Reports are the results returned from a database query. They can take many different shapes and sizes depending on the software used, the available data and the specific nature of the query. |
Managed Query Environment (MQE) | MQE functionality lets administrators set role-based restrictions on the types of queries employees can submit, which databases those queries will access and the types of reports they’ll produce. |
Online analytical processing (OLAP) | Analyzes multidimensional data from multiple perspectives. It’s usually comprised of three analytical operations: data consolidation, data sorting and classification ("drill-down") and analysis of data from a particular perspective ("slice-and-dice"). |
Makes predictions about future risks and opportunities. For example, predictive analytics could be used to test the effectiveness of marketing campaigns based on the performance of past campaigns. | |
Semantic and text analytics | Analyzes large volumes of text to identify patterns, relationships and sentiment. These tools are often applied to comments on social media, live chat conversations and emailed communications. |
Benefits of Data Analysis Software
The benefits of data analysis software are, essentially, the benefits of business intelligence. They vary tremendously depending on the individual case. Generally, however, they help identify, interpret and predict trends and patterns that affect the business.
Data analysis software can help, for example:
Clarify the correlation between new marketing initiatives and improved sales
Better predict customers’ needs by analyzing past purchases and browsing habits
Improve internal workflows and suggest solutions to common bottlenecks
By extracting these kinds of meaningful insights from your data, you’re in a better position to understand what it will take for your business to increase profitability. When you analyze a data set, you’re reflecting on what is (or isn’t) running smoothly at your business. The great advantage of using software for this purpose is it’s often more reliable—and less time-consuming—than manual data coding methods.
Key Considerations for Buyers
Businesses hoping to purchase data analysis tools in the near future should consider the following when evaluating solutions:
Customer support. Even in the most user-friendly of data analysis programs, it’s common to encounter some technical difficulties. Be sure to evaluate all the training and support services a vendor offers before committing to their system. This may include 24/7 live chat, online case submissions, webinars and more.
Mobile access. Business leaders who travel frequently will be especially interested in ensuring their data analysis tools are compatible with various mobile devices, such as tablets and smartphones. Click here for a more comprehensive guide on mobile BI software.
Integrations. Make a list of all the different software your business currently uses to check what the integration process is like with BI platforms on your shortlist. For example, a vendor’s BI platform may not integrate with your existing CRM system.