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Organizations face increasing demands for high-powered analytics that produce fast, trustworthy results. Whether it’s providing teams of data scientists with advanced machine learning capabilities or delivering mobile applications that give decision makers...Read more about SAS Viya
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Logi Symphony is a highly flexible browser-based embedded business intelligence (BI) and analytics platform. Software teams use Logi Symphony to embed interactive managed dashboards, self-service dashboards, and pixel-perfect reporting directly within thei...Read more about Logi Symphony
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Grow is a cloud-based, business analytics and reporting solution suitable for small to midsize organizations. The solution allows users to create customizable dashboards for monitoring business workflows and key activities. Organizations can easily track k...Read more about Grow
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Piktochart is a cloud-based visual content maker that can be used to create presentations, infographics, social media graphics, reports, and more as well as repurpose videos for social media. This comprehensive solution can be used by professionals in many...Read more about Piktochart
OriginPro is a cloud-based data analysis and graphing solution, which assists academic institutions, government organizations, non-profits or businesses with data exploration and provides tools for peak fitting, surface fitting, statistics and signal proce...Read more about OriginPro
Phocas is a team of passionate professionals who are committed to helping people feel good about their data. Our software brings together organizations’ most useful data from an ERP and other business systems and presents it in a way that makes it easy to ...Read more about Phocas Software
Klipfolio PowerMetrics is a powerful, metric-centric, analytics and BI platform used by the world's fastest growing businesses to make better decisions. From data ingestion, transformation and modelling, to a self-serve metrics catalog and native metric-fi...Read more about Klipfolio
Entrinsik Informer is a business intelligence tool that is designed for business and IT professionals. Key features include a dashboard, data scheduling and analysis and report generation. Entrinsik Informer allows users to extract data in real time f...Read more about Informer
Featuring G-Suite and GCP, Google Cloud is a platform that provides a reliable and easy-to-use set of solutions that can be used to tackle the toughest challenges in any type of industry. It provides secure storage options, integrated data analytics produc...Read more about Google Cloud
Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effe...Read more about Google Analytics 360
Fluent (formerly Windward Core) is a powerful document generation platform combining an MS Office designer plugin, a centralized template manager, and a best-in-class engine to automate your business’s frequently created documents. ...Read more about Fluent
datapine is a business intelligence software designed to empower companies in exploring, visualizing, analyzing, and sharing their company data all in one centralized analytics platform. Businesses can unlock the potential of their data and gain valuable i...Read more about datapine
CanvasJS is a data visualization tool that helps businesses render charts utilizing various frameworks such as React, Angular, Vue and more. It comes with multiple themes, which allows users to create charts with a large volume of data points. CanvasJ...Read more about CanvasJS Charts
Toucan is a customer-facing analytics platform that empowers organizations to drive engagement with the best end-user experience. Even complex tasks are made simple with the Toucan platform: Data visualization is guided, allowing the user to focus on the ...Read more about Toucan
With its low-code platform for creating industrial applications, Peakboard GmbH supports production and logistics companies in monitoring their internal processes and interactively managing their systems. The solution collects, evaluates, and displays pro...Read more about Peakboard
Discover actionable insights in your data silos! Lumenore democratizes business intelligence with no-code analytics. Empower your entire team to derive insights from data - giving you a transparent view of your operations and helping you drive successful ...Read more about Lumenore
DataPlay is a cloud-based data management, analysis and visualization suite that allows users to automate their business intelligence (BI) tasks involving processing, reporting and presenting relevant data. The central hub of the platform is the DataP...Read more about DataPlay
Formica Fraud is an all-in-one platform helping you protect your customers and employees from fraudulent activities. You can encourage your team to make data-driven decisions while analyzing millions of risky fraud cases. By analyzing different data sour...Read more about Formica Fraud
EasyReports was built keeping in mind the typical pain points in the reporting functions in organizations. For end users the problem is that they get basic reports from ERPs and other systems and have to do a lot of the reporting and MIS work in spreadshee...Read more about EasyReports
Take back control with Matomo. You own 100% of your website data so you ensure complete customer privacy. Data compliance covered. Matomo covers all of your GDPR, HIPAA, CCPA and PECR data compliance requirements. Matomo comes with a built-in tag manager...Read more about Matomo
Location Insights you can trust. CleverMaps is a map-based analytics platform transforming how the world is using data to solve location-related problems. CleverMaps empowers people and organizations to make data-driven decisions based on the insights vis...Read more about CleverMaps
Open Automation Software is an industrial Internet of Things (IoT) suite designed to help businesses connect data sources to the OAS platform, log data to open format databases and analyze it for further use and storage. The software lets developers utiliz...Read more about Open Automation Software
Rapid Insight is an on-premise Business Intelligence solutions for higher education institutions and fundraising, healthcare and data science corporations. The suite of applications includes dashboards and scorecards, data mining and predictive analytics, ...Read more about Rapid Insight Construct
Bold BI is an on-premise and cloud-based software that enables businesses in construction, education, energy, healthcare, insurance and other industries to process, combine and analyze collected data on a unified platform. With its business intelligence (B...Read more about Bold BI
Your Guide to Top Data Visualization Software, July 2024
Software Advice uses reviews from real software users to highlight the top-rated Data Visualization products in North America.
Learn how products are chosenExplore FrontRunners
“Usability” includes user ratings for Functionality and Ease of Use.
“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.
Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.
Buyers Guide
This detailed guide will help you find and buy the right data visualization software for you and your business.
Last Updated on March 16, 2023Data visualization software helps companies make sense of their vast data stores by providing graphical representations of key information. These tools make it easy for ordinary, non-IT users to quickly view data in an easy-to-understand format and assess it so they can make better, more informed decisions. Data visualization solutions are particularly helpful for illustrating data that can be presented with executives or clients who want to quickly understand important insights and trends without having to perform deep data dives themselves.
Many data visualization tools also offer the ability to download, share and embed visualizations, which gives organizations a way to provide internal and external parties greater visibility into performance.
There are a wide range of data visualization solutions on the market available to buyers. We've created this guide to help you better understand what data visualization solutions are, the benefits they can offer your organization and what important considerations to keep in mind when selecting a system to purchase.
Here's what we'll cover:
What Is Data Visualization Software?
Common Features of Data Visualization Software
Benefits of Data Visualization Software
Pricing: Web-Based vs. On-Premise
What Is Data Visualization Software?
Data visualization software processes information from an organization's databases and presents it in graphical form. These visualizations range from simple charts and graphs to complex flow charts and geographical maps. Many of these visualizations are interactive, allowing users to adjust certain settings and see the impact in real-time.
_Geographical data mapping using Tableau
Features of Data Visualization Software
The breadth and depth of data visualization tools will vary depending on the type of solution. A simple stand-alone data visualization tool, for example, will likely offer fewer and less robust features than a tool that is part of a fully integrated business intelligence solution that includes multiple other applications for data reporting, predictive analytics, data mining, and so on. Regardless, most data visualization software usually offers some or all of the following functionality:
Basic visualizations | A variety of visuals and chart types to choose from (e.g., infographics, heat maps, fever charts). |
Interactive capabilities | E.g., drag-and-drop, drill-down functionality. |
Data/event alerts | Alerts to let users know when data is updated or certain events occur. |
Data visualization sharing | The ability to share visualizations with both internal and external parties. |
Import/export | The ability to import Excel and other data files and export visualizations into different formats and embed them into web pages. |
Benefits of Data Visualization Software
Data visualizations enable users to more readily analyze information, gain insights and discover trends. This makes users more efficient because they spend more time asking questions and getting answers, and less time interpreting numbers and creating graphics.
Here are a few ways that data visualization software can assist users in gaining insights from their data:
Geographical maps. Mapping data can help users discover geographical trends that may have gone unnoticed in traditionally analyzed data sets. Users can utilize these visualizations to pinpoint geographic strengths and weaknesses and find ways to address them.
Heat maps. Heat maps are 2D data visualizations that use colors to represent different values in order to provide users with a quick and easy way to understand how these values are performing relative to one another. They are similar in nature to fractal maps and tree maps, all of which use different colors to represent a hierarchy of variables. They can be particularly helpful when analyzing how users interact with web pages. For example, a heat map that analyzes web page engagement might show areas of the page that users spent the most time on in colors such as red, orange and yellow, while the areas of the page that had less user interaction with might appear in blue, green and purple shades.
Timelines. Plotting data in a time series is a common way for businesses to track success. With data visualization software, users can constantly adjust parameters to adjust both the metrics considered (e.g., revenue, profit or margins) as well as the relevant timeframe.
Workflow representations. These visualizations allow users to quickly understand the progress of a particular item within a project. By nesting individual workflows under multiple levels of a larger project, both frontline managers and executives can understand at a glance where particular activities stand.
Key Considerations for Buyers
You should consider the following when evaluating data visualization applications:
Do you need a stand-alone data visualization tool or an integrated BI application? Is more advanced BI functionality—such as that included in predictive analytics and forecasting systems—a necessity? If so, you should consider a BI application with integrated visualization, reporting and analysis functionality.
Is mobile BI on your roadmap? Mobile BI is one of the biggest trends in business analytics, and most vendors currently offer at least some functionality on mobile devices. Visualization applications will often require the larger tablet screen to be effective. If you plan on using mobile devices to access visualization applications, ensure that the vendors you evaluate provide support for popular tablets (e.g., Apple iPad and Android-based tablets).
Pricing: Web-Based vs. On-Premise
Buyers of data visualization software have the option to choose between web-based (also known as cloud-based) deployment or on-premise deployment.
Systems using a cloud-based deployment model deliver “Software-as-a-Service” (SaaS); this is also known as “web-based software.” In this model, the software is hosted (meaning housed, served, maintained and delivered) remotely, on the vendor’s or service provider’s own servers. It is then accessed by users through any device that is both compatible with the system and has an internet connection, which gives users the ability to use the tool anywhere, anytime.
With on-premise deployment, the software system is hosted in-house, on the user’s own servers. Data in the database and all associated applications are housed and run locally, and users may or may not be able to access the system remotely (depending on whether or not the system is compatible with mobile devices and remote computers).
While larger companies will often have the IT resources to host a solution in-house, this can be a costly option for smaller companies. Smaller organizations may thus want to consider cloud-based solutions, which are usually faster and easier to implement and are less costly to manage and update. However, cloud-based solutions may not include the type of robust functionality that a more comprehensive, on-premise BI solution might.