---
title: "icon"
description: "Reviews of Google Analytics 360. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Google Analytics 360 is a good fit for you!"
source_url: "https://www.softwareadvice.com/bi/google-analytics-profile/reviews/"
page_type: "reviews"
language: "en"
---

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Google Analytics 360 Reviews

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# Google Analytics 360 User Reviews

## Reviews Summary

## Overall Rating

4.7

* * *

## Ratings Breakdown

5

(5,864)

4

(1,960)

3

(253)

2

(19)

1

(4)

## Secondary Ratings

Ease-of-use

4.2

Customer Support

4.2

Value for money

4.7

Functionality

4.6

* * *

### Pros

"Google Analytics 360 helps us to understand our customers behaviour in our website so that we are able to optimize our marketing strategies and eCommerce performance."

"I like that Google analytics allows you to have multiple reports for specific analytics (demographics, page views, etc.) that you can easily navigate to within the app."

"It has automated various processes in our organisation and provided us with real-time customer journey analytics and data analysis."

### Cons

"Some legacy Universal Analytics 360 features didn't map 1:1 during the GA4 migration, which caused reporting gaps for teams transitioning."

"The learning curve for BigQuery export is steep if your team doesn't already have SQL/data engineering skills; raw event-level data needs real processing before it's usable."

"Cost is the obvious one — pricing is enterprise-tier and isn't transparent, you have to talk to sales, which immediately rules it out for small or mid-sized teams."

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Google Analytics 360 Reviews, Pros and Cons - 2026 Software Advice