# Google Analytics 360 Reviews, Pros and Cons - 2026 Software Advice

> Reviews of Google Analytics 360. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Google Analytics 360 is a good fit for you!

Source: https://www.softwareadvice.com/bi/google-analytics-profile/reviews

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Google Analytics 360 Reviews

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# Google Analytics 360 Reviews

## Reviews Summary

## Overall Rating

4.7

* * *

## Ratings Breakdown

5

(5,861)

4

(1,958)

3

(251)

2

(19)

1

(4)

## Secondary Ratings

Ease-of-use

4.2

Customer Support

4.2

Value for money

4.7

Functionality

4.6

* * *

### Pros

"Powerful data analysis capabilities, customizable dashboards, and strong integration with other Google products make it easy to analyze large datasets and uncover insights."

"I like that Google analytics allows you to have multiple reports for specific analytics (demographics, page views, etc.) that you can easily navigate to within the app."

"Google Analytics 360 provides extremely detailed data analysis and reporting capabilities for businesses managing multiple websites and digital channels."

### Cons

"Also, the interface is not always intuitive and sometimes it takes time to find specific reports."

"I don't feel it is secure, and I pulled the system from my sites after being exposed to multiple hacks. "

"I don't like how the data retention is limited, since some data is lost after some time due to the settings. And the product cannot be customized as I like. "

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