--- title: "Google Analytics 360 Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Google Analytics 360. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Google Analytics 360 is a good fit for you!" source_url: "https://www.softwareadvice.com/bi/google-analytics-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) / Google Analytics 360 Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/bi/google-analytics-profile/) Reviews [Alternatives](https://www.softwareadvice.com/bi/google-analytics-profile/alternatives/) # Google Analytics 360 User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 8,101 ### Secondary ratings - Ease of use: 4.2/5 - Customer support: 4.2/5 - Value for money: 4.7/5 - Functionality: 4.6/5 ### Rating distribution - 5 stars: 5,865 reviews (72%) - 4 stars: 1,960 reviews (24%) - 3 stars: 253 reviews (3%) - 2 stars: 19 reviews (0%) - 1 star: 4 reviews (0%) ### Most mentioned pros - Google Analytics 360 helps us to understand our customers behaviour in our website so that we are able to optimize our marketing strategies and eCommerce performance. - It has automated various processes in our organisation and provided us with real-time customer journey analytics and data analysis. - Google Analytics 360 provides extremely detailed data analysis and reporting capabilities for businesses managing multiple websites and digital channels. ### Most mentioned cons - Some legacy Universal Analytics 360 features didn't map 1:1 during the GA4 migration, which caused reporting gaps for teams transitioning. - The learning curve for BigQuery export is steep if your team doesn't already have SQL/data engineering skills; raw event-level data needs real processing before it's usable. - Cost is the obvious one — pricing is enterprise-tier and isn't transparent, you have to talk to sales, which immediately rules it out for small or mid-sized teams. ## Google Analytics 360 customer reviews Showing reviews 1-25 of 8,101 (page 1). ### Comprehensive Analytics with Exceptional Integration Capabilities - Overall rating: 4/5 - Reviewer: Yunus Emre T. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, my experience with Google Analytics 360 has been very positive. The platform provides comprehensive insights into website and application performance, helping organizations make informed business decisions. Its integration capabilities, scalable reporting, and advanced analysis features make it one of the strongest enterprise analytics solutions available. While implementation and administration can be complex, the value of the insights gained is significant. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Advanced reporting and analytics capabilities, seamless integration with the Google ecosystem, powerful audience insights, customizable dashboards, and enterprise-grade scalability make it an essential tool for data-driven decision making. #### Cons The platform has a steep learning curve for new users. Advanced configurations, attribution models, and reporting often require specialized knowledge, and some reports can be complex for non-technical stakeholders. --- ### Google Analytics 360 - great for beginners - Overall rating: 4/5 - Reviewer: Patrick S. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect analytics data with advertising and optimization efforts. But I don't trust the plug-in for wordpress. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros Ability to have one platform for multiple websites. Ease of integration. Driving down on the data is good when looking at website traffic sources. And it's free. #### Cons The plug-in for wordpress. I don't feel it is secure, and I pulled the system from my sites after being exposed to multiple hacks. I need to research this more. --- ### Clunky and Hard to Use - Overall rating: 3/5 - Reviewer: Kelsey R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered I do not find Google Analytics 360 easy to use, I find it confusing and clunky. You have to really dig to find the reports you are looking for and the user face is not intuitive. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 2/5 #### Pros The overall reporting is streamlined and there are less tabs to click through, making it easier to get a quick glance at a report. #### Cons This software has become harder and harder to find deeper analysis of your website's analytics. For example, it takes multiple clicks to make it to user attribution reports as well as finding which pages and screens a user viewed on your website. It takes a long time to do multiple deep analytical reports with the new Google 360 setup. --- ### It's a lot of data, really useful though - Overall rating: 4/5 - Reviewer: Isla W. - Verified reviewer: Yes - Industry: Think Tanks - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The depth of data is fantastic. We've found the attribution modelling and custom reporting features particularly useful for understanding campaign performance. It's pretty solid for seeing what's actually driving traffic and conversions. #### Cons Honestly, the sheer volume of options can be overwhelming at first. It took a bit to figure out some of the more advanced segmentation tools, and the interface isn't always the most intuitive. That said, it's not a huge deal once you get used to it. --- ### The Full 360 Experience - Overall rating: 5/5 - Reviewer: Zach P. - Verified reviewer: Yes - Industry: Education Management - Company size: 501-1000 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered Overall GA 360 has either met or exceeded all of our expectations in terms of features, functionality and reporting. If you're an organization that is trying to improve their data analysis and reporting Google Analytics 360 is a must-have tool. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our broader marketing strategies. The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website. It is by far one of the most valuable tools we have when it comes to analyzing customer data. The platform itself is relatively easy to use, but can get increasingly complex if you require advanced reporting and dashboards. #### Cons The user interface itself is great, but things can get a little confusing and complex if you need to set up advanced features that require customization to fit your organizations needs. This will often require additional training or support. The learning curve can be a bit longer depending on the complexity of your analytics and data reporting. --- ### Good product but you’ll need some experience - Overall rating: 5/5 - Reviewer: Tracie B. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: February 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good. The product is robust in its features and capabilities for analytic tracking and analysis, the set up and implementation/comprehension of the information provided requires a very strong base knowledge of web analytics. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like that Google analytics allows you to have multiple reports for specific analytics (demographics, page views, etc.) that you can easily navigate to within the app. #### Cons Google analytics was difficult to set up, understand, and implement without the use of multiple tutorials and self guided teaching. --- ### Powerful tool, but not easy to learn - Overall rating: 5/5 - Reviewer: Roger A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience was good. It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 5/5 #### Pros I really liked the level of detail in the data and the ability to analyze large amounts of traffic without issues. The integration with other Google tools is very powerful and helpful for decision making. #### Cons The learning curve is high and at the beginning it can be confusing. Also, the interface is not always intuitive and sometimes it takes time to find specific reports. --- ### Better data but you pay for it - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Defense & Space - Company size: 11-50 employees - Product usage: Used daily for free trial - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Marketing team relies deeply on this data and has given us much more transparency into internal and external traffic and trends #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports. #### Cons The cost, there is a significant cost increase for enterprise especially larger orgs and we had to really assess the value but decided ultimately we have to have it as our competitors do. --- ### Powerful analytics, whole may not the simplest tool - Overall rating: 5/5 - Reviewer: Parsa G. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: June 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros strong for reporting and understanding site performance at scale. The dashboards are useful, the data is reliable, and it works well when multiple stakeholders need access to the same source of truth. #### Cons The biggest downside is that it can feel complex, especially for less technical users. Setup and navigation are not always the most intuitive, and getting full value out of it can take time. --- ### Great for Experts, Not for Casual Use - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Legal Services - Company size: 51-200 employees - Product usage: Used monthly for more than 2 years - Reviewed: November 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros It's a great place to see everything that's happening on your website. It's also very easy to set up an account and quickly see website interaction/conversion data. #### Cons It's not user friendly. You practically need to take a whole course on how to effectively use it or else it's impossible to understand what's going on. --- ### Who is Coming to Your Site? Google Analytics Has the Answers - Overall rating: 4/5 - Reviewer: Laura D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered My experience with Google Analytics has been so-so. The more I become familiar with navigating the platform and understanding what the metrics mean, the more comfortable I am with exploring additional features and functionality. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros Google Analytics is a great tool to measure website traffic acquisition and engagement, not just on the homepage but on every page linked on your website. #### Cons It can be difficult to understand some of the Google Analytics reporting terms, what they mean, and what they measure. The certification/course content can help with this a little bit, but it still involves researching to identify metrics that matter most to you. --- ### Google Analytics! - Overall rating: 5/5 - Reviewer: Lauren G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like how many different functions there are, and how you can customize the reports to show certain aspects of the data. #### Cons Sometimes it’s not always clear or helpful when determining where the problem is coming from when one occurs. --- ### Customer and Lead Data at Your Fingertips - Overall rating: 5/5 - Reviewer: Stephan B. - Verified reviewer: Yes - Industry: Sporting Goods - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered Google Analytics provide an invaluable look at customer and lead behavior online. There is no substitute for the traffic analysis offered. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros My favorite feature is the attribution paths integration with Google Ads allowing you to see a customer's journey. #### Cons It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs. --- ### Google Analytics is Very Valuable - Overall rating: 5/5 - Reviewer: Lyndsey G. - Verified reviewer: Yes - Industry: Education Management - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience has been good because I am able to see what’s working well as far as the information I’m putting out and what isn’t something my customers value as much. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Google Analytics allows tracking for everything you need to know about your website data. It makes this so easy to analyze each post. #### Cons I least like the price and it and can be hard to understand how to utilize the tools available. It definitely takes trial and error. --- ### Google Analytics 360 - Overall rating: 5/5 - Reviewer: Carly P. - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered Google Analytics 360 is the best tool to keep an eye over your website and app. Is easy to integrate and has the best features for reporting. Google ads integrations is a feature that needs to be mentioned as it gives accurate data for any spendings. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Live data stream is my favorite feature, is easy to follow the users engagement related to different events like ads campaign, social posting or newsletter. #### Cons The costs is needed to be mentioned here, but overall it worth it. --- ### No need to be a software pro - Overall rating: 5/5 - Reviewer: Collett Z. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered My overall experience is a five-star easy navigate user friendly interface makes business life super simple and no need to be tech savvy to operate #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Everything !!! I absolutely have no complaints .. user friendly easy to navigate all with accuracy #### Cons No negative on Google analytics 360 I've been using for 90 days and can't say there is one negative thing about the software that I have ran into --- ### Detailed Analyze Insights - Overall rating: 5/5 - Reviewer: Jonah F. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Google Analytics is strong for detailed user behaviour reports, funnel visualization and cross device attributtion #### Cons it can be overwhelming to setup and confusing menu structure often lead to misconfigured goals --- ### Google Analytics 360 review - Overall rating: 5/5 - Reviewer: maza c. - Verified reviewer: Yes - Industry: Consumer Services - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered Overall it has given me powerful tools to really understand and grow my online presence. Once you get past the learning curve, its an amazing platform. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I love the advanced reporting features and the ability to get deep inshights into my website traffic. The dashboards are highly customizable. I really enjoy using this product. #### Cons The setup- and learning can be pretty steep if your just starting out. Some features you need to have some technical knowledge. The price is quite high, for a small business. --- ### Great tool for generating sales - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Graphic Design - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: December 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My day starts with Google Analytics. It's a great way to see my performance on daily basis. It's live page is awesome. I can't think of running print on demand shops without Google Analytics. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It helped me in analyzing my most visited pages and designs of my print on demand shop on Teepublic , fourthwall and Threadless. I start my day with Google Analytics to see insights of my customers. It's a game changer. #### Cons It's a bit tricky to set the account but you can figure it out by watching YouTube videos , how to connect Google Analytics with your store/ website. --- ### best software for Traffic analysis and user attribution tracking - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered Overall i am using this platform for getting to know more about my projects and campaigns traffic and their attributes like demographics, active users, new users and engaged sessions, and based on these metrics i made the changes in my project campaigns to further improve the performance #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I liked the Google analytics for User attributes and Traffic acquisition metrics from google analytics in their reporting where i am getting clear picture about traffic on my project campaigns. #### Cons user interface can be more better , the current UI is quiet old, they should go with latest UI design. --- ### Google Analytics 360 is powerful tool to be reckoned in data analytics. - Overall rating: 5/5 - Reviewer: James L. - Verified reviewer: Yes - Industry: Staffing and Recruiting - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We have gotten the most beneficial experience from Google Analytics 360. It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data. Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Google Analytics 360 analytics tools are very powerful and allow us to extract accurate insights that help us understand our customers. Its reporting tools allows us to visualize reports using easy to read and understand options like graphs. It offers high-end data security features that allows to work on our customers data securely. It makes use of advanced AI and automations that help us dig deep into our data when analyzing them. #### Cons We have not yet experienced anything not likeable in Google Analytics 360. All its features are working extremely perfect. --- ### Analytics platform to support data-driven decisions - Overall rating: 5/5 - Reviewer: Maxi W. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Very easy to integrate with your website, no mather what website plugins are being used. #### Cons It would be great if there would be a better learning support or platform that could help out with best practices and analytics inspirations. --- ### Google Analytics 360 - Overall rating: 5/5 - Reviewer: Lucie E. - Verified reviewer: Yes - Industry: Insurance - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered Google Analytics 360 is the most complex analytics tools, it offers fresh data, allows the creation of custom reports and high quality support. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our campaigns with real time activity. #### Cons I could say the implementation took some time reading guides. --- ### Difficult to utilise - Overall rating: 3/5 - Reviewer: Sergio R. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered It definitely has a learning curve which you need to bypass before truly grasping the jist of how to utilise it #### Ratings breakdown - Ease of use: 2/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Very complex and difficult to utilise you need a good period of learning before use to its full extent #### Cons Difficult to use and complex to understand --- ### Analytics 360 - Overall rating: 4/5 - Reviewer: Carla W. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: Self-Employed - Product usage: Used monthly for less than 12 months - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered Quite easy to use, measurements are right on. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros That this measured across numerous platforms, it is easy to use and understand #### Cons I really do not care for thee AI I believe that people will end up jobless and struggling ## More reviews [Next reviews](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/?page=2) --- Google Analytics 360 Reviews, Pros and Cons - 2026 Software Advice