Google Analytics 360

Google Analytics 360

RATING:

4.69

(7332)

About Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors. Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overvi...

Google Analytics 360 Pricing

Available from 1.3 million Yen per month.

Free trial: 

Not Available

Free version: 

Available

Google Analytics multi-channel funnel
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Google Analytics 360 Reviews

Overall Rating

4.69

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4.5

Functionality

4.5

Showing 1 - 5 of 7,129 reviews

Jacob

Company size: 2 - 10 employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

August 2021

Unmatched after all these years

User Profile

Jem

Verified reviewer

Company size: 2-10 employees

Industry: Media Production

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

4

VALUE FOR MONEY

5

FUNCTIONALITY

5

August 2019

A bit fiddly at times, but by far the best package for checking and monitoring analytics

As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.

Pros

Quite simply, this is the complete package: • In-depth: There are so many options in this, you'd struggle to find something you can't find out! The data kit is really powerful once you've got it set up, and I've used it with several clients to monitor everything from basic views on the page, to the journey across the site and how far they scroll down a specific page. • Mobile App: For headline stats, I've found this really useful as someone running a small business. You can quickly see on the go if what you've put up has made an impact, and there's still a surprising amount of flexibility and in-sight in a mobile app. If you've got a couple of accounts on the go, you're also able to log into multiple ones at once without faffing around. • Notes: Recently discovered and a big fan! The ability to make notes natively about spikes or troughs so when you're looking back later is great, so you can make sure you still view stuff in context.

Cons

Generally, I'm pretty impressed with this - the only faff is actually getting it set up in the first place. However, with a couple of tutorials from Google I was able to sort this out myself, so it is do-able! The only thing I've struggled with is checking outbound clicks - but I'm sure that is something someone who knows what they're doing can sort!

Reasons for switching to Google Analytics 360

Wanted more in-depth insight. Still use in tandem.

Rita

Verified reviewer

Company size: 501-1,000 employees

Industry: Telecommunications

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

November 2022

Google Analytics 360 is an absolute powerful marketing insights tool

Google Analytics 360 is a very crucial product for marketing analytics. It helps run deep analysis on your marketing activities to determine their return on investment as well as understand how customers interact with your marketing data.

Pros

One of the interesting thing about Google Analytics 360 is how simple it is to use. With a user-friendly and a clean interface, it becomes easy to use it to analyze your marketing data to acquire useful insights on how they are performing. It has a very effective reporting function that gives real-time reports about your marketing activities via interesting graphical data visualization options. It is open to customization abd this makes it easily adapt to your existing working environment.

Cons

I have genuinely nothing that i can say i like least about Google Analytics 360.

User Profile

Julia Maria

Verified reviewer

Company size: 51-200 employees

Industry: Information Services

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

August 2022

Basic web analysis tools you use every day

From the site management point of view, when upgrading from the normal version to 360, the upper limit of PV measurement will be extended from 10 million to 1 billion, and the advantage is that unsampled reports can be used that can calculate accurate raw log numbers. For large sites, accurate numbers are needed for site publication figures and ad ops reports, so non-sampling reports are an essential function for the operation.

Pros

As this is a site with a large amount of tracking, the data can be analyzed without the need for sampling. In addition to analyzing the website, we are also considering the measurement of store visits as one of the indicators of user trends, as we manage stores.

Cons

You can check the details of user behavior with the user explorer function, but it is difficult to visually check each one, so I want to visualize the overall behavior (more detailed version of the behavior flow).

Reasons for choosing Google Analytics 360

The tool's interface is easy to understand, and even non-IT departments, such as sales, use it on a daily basis to check numerical values and create reports. In addition, marketers can use customized reports, user segments, etc., to extend the reports and to some extent meet their analysis objectives, so they are used to summarize campaign results.

Reasons for switching to Google Analytics 360

As a tool designed to be easily usable by everyone, there are many things that cannot be done depending on the type and combination of elements and indicators, and the chart display format.

Omkar

Company size: 51-200 employees

Industry: Professional Training & Coaching

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

October 2022

a must have tool for web analytics and traffic monitoring

Pros

Google Analytics is a must have tool for any company with an online presence. It's great for monitoring traffic and seeing which things are working and which ones are not. It provides all the insights you need to see what traffic is being generated by your site, on what pages people are dropping off, and how they navigate around your site. It's also good to use when you want to see the geographical location of your visitors, how they found you (via search engine or social media) and other demographics. With Google Analytics, We know everything about our traffic and conversions - no more guessing!

Cons

The UI is too complicated. There is so much to look at on one screen. Google can do better with its UI.

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