About Google Analytics

Google Analytics is a cloud-based solution designed to help small to midsize businesses track and evaluate website traffic and improve the performance of marketing, content and product sales. Features include remote data access, campaign segmentation, predictive analysis, data visualization, push notifications and reporting. The application enables marketers to gain insights about the latest trends or sales opportunities and enhance conversion possibilities through Smart Goals, Smart Lists and Session Quality data. Advertisers can use Google Analytics to monitor a buyer’s journey and determine the reason for checkout abandonment. It also includes diagnostic tools which help users receive alerts for missed tracking codes on pages, configuration anomalies and incorre...

Google Analytics Pricing

Analytics Standard: Free Analytics for Mobile Apps: Free Analytics 360: Contact Google's sales team If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then we offer increased limits as part of Google Analytics 360.

Free trial: 

Not Available

Free version: 

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Google Analytics User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

4.5

Customer support

4

Functionality

4.5

Showing 1 - 5 of 6,171 reviews

Jacob

Company size: 2-10 employees

Industry: Religious Institutions

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

August 2021

Unmatched after all these years

User Profile

Prithviraj

Verified reviewer

Company size: 51-200 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

June 2020

Best Tool To Interpret the Development of Your Website/App

I am using Google Analytics to track the performance of many of our clients. 1- Google analytics, overall is easy to use tool 2- Best thing about Google analytics is its's free Problems I can solve using Google Analytics 1- I can easily track which page of my client's website is not performing 2- Easy to track traffic, know which pages and content is getting more viewed and further I can improve this pages and content for better conversions 3- Easy to track individual product performance for e-commerce store site 4- Easy to track which page has technical issue by analyzing sales funnel 5- Helps improving landing pages by analyzing the page performance based on traffic, session duration and conversion rate. Benefits of Google Analytics: 1- I can improve my website's performance by analyzing each and every page performance and upgrading it for conversion. 2- I can easily compare product's performance for e-commerce site and give reports to client about every product sales. 3- I can easily improve my app's performance ans user interface by knowing every screen's performance

Pros

1- Ready Reports Generation 2- Real-time analysis of a website 3- Analysis of variety of site

Cons

1- Few complications in combining dimensions and metrics 2- Few methods are tricky for setting up filters and segmentations

Reasons for choosing Google Analytics

I chose Google Analytics over alternative products because it is free and highly efficient tool compare to all free tools out there.

Ravi

Company size: 51-200 employees

Industry: Apparel & Fashion

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
3

Value for money

out of 5
3

Customer support

out of 5
4

Functionality

out of 5

October 2021

Your only go to analytics tool (FREE). For paid, find your use case.

Our overall experience with Google Analytics is slightly above satisfactory. It has helped us initially to track user data both in terms of analysis and reporting. Basis which we have been able to optimise our performance marketing leading to lower customer acquisition cost, improve our funnels leading to improved conversion and further improving margins, device expansion and off brand marketing strategy basis it's demographic data reports.

Pros

Impactful features: - GA has a freemium pricing model wherein you get a lot of functionalities in the FREE version which is majority of smaller organisation or start ups, more than sufficient. It's a go to tool for all the new products and mostly the first analytics tool to be integrated in their product. - Wide array of system reports: GA makes it easy for its user to track and analyse their users by providing access to a lot of system reports like audience demographics, acquisition reports, behaviour reports like pages visited, bounce rate, time on site etc. These reports have been helping us to do primary analysis of the users and their behaviour on the website. - Easy initial integration with detailed one for event tracking: For getting primary user data points like what pages user visits, time spent, bounce rate, unmarked acquisition channels etc, GA provides a very easy integration which is to simply put the GA pixel or script on every page of the website. This can be done by both GTM or by manually placing it in the code. - Google ecosystem: GA is part of the Google ecosystem which makes it integration with other Google products seamless. The best use cases for us are creating and exporting audiences to Ad Manager and integrating Google Optimize (AB test tool we use) with GA for detailed insights on the AB test experiments.

Cons

Features to improve: - First and foremost is speed of data extraction which needs to be improved a lot. GA takes a lot of time to pull out data, even on system reports. Now this becomes really critical when we are analysing a data set or trying to troubleshoot a problem. This breaks the momentum and sometimes is frustrating. - Custom reports to be made easy: In custom reports we have to first create the structure of the report, save it and then only we can if the report fetches any data or not. This needs to be improved so that reports can be validated right there and then. - Lack of core implementation for publishing and lead-gen websites: The way GA provides e-commerce integration, it lags in providing an implementation for lead-gen websites as their use case, many-a-times, is more than a simple lead, but there are various types and qualities & qualification of leads.

Reasons for choosing Google Analytics

We actually did not choose GA as we continued using the free version only.

Reasons for switching to Google Analytics

There were several reasons: - Cost: GA had stringent and limited pricing plan and were on a very higher side. While we could device a plan with their competitor. - Ease of use of custom reports: Custom reports or workspaces in Adobe Analytics is very easy to use for our various teams which made it an easy choice for us. - Speed of data extraction: It is much faster than GA in terms of pulling out data which saves precious time of our teams and less frustration thus saving dollars for the company with improved efficiency.

Simon

Company size: 1 employee

Industry: Information Technology and Services

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Functionality

out of 5

April 2021

A must for keeping track of website performance

I use Google Analytics on our own, and our clients websites. Overall it's a great product and being free to use it's a no brainer.

Pros

The main thing to like about GA is it's free! For the minimal outlay you get great insight into the performance of the website, where customers are coming from in terms of location and channel, their journey through the site, where there might be exit points, areas of concern.

Cons

The biggest gripe is that Google hides the majority of natural search terms which bring customers to the website, information they clearly have available to them as it works fine for paid search terms. For this, you would have to invest in alternative software.

Reasons for choosing Google Analytics

Adobe is probably a stronger product, but Google Analytics has enough under the hood for most requirements.

Jamie

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
1

Ease-of-use

out of 5
3

Value for money

out of 5
2

Customer support

out of 5
3

Functionality

out of 5

February 2020

Maybe I'm Stupid

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Pros

If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Cons

While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

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