About Zoho Analytics

Zoho Analytics is a cloud-based reporting and business intelligence solution that offers several applications within its suite, including dashboards, analysis, reporting, data warehousing and more. This solution is used in multiple departments, including sales, marketing, HR, finance and operations, within small and midsize organizations.

The system includes various reports to provide real-time visibility into various aspects of the business. It contains a drag-and-drop interface, charts, widgets, and more to create a customized dashboard. Team members can share data and collaborate on tables and reports, with tailored access control for each user. These reports can also be published and viewed by other teammates or embedded in a website or bl...


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207 Reviews of Zoho Analytics

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October 2020

User Profile Picture

Skye from Profit Partnerships Group Limited

Verified Reviewer

Company Size: 2-10 employees

Industry: Management Consulting

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2020

Powerful Analytics Platform For Business

Giving our executives real-time access to the numbers that matter. Having that available means we make better decisions, respond faster to threats and opportunities and grow our business quicker.

Pros

The endless reports that are possible. I can connect different data sources and then get beautiful, real time reports on all devices that capture our business at a glance.

Cons

The tool can need coding ability or a developer to get some reports you need. A more intuitive way of doing this would be appreciated for the non-coder.

Reasons for Choosing Zoho Analytics

Because we already use Zoho CRM and pulling in the data is easy.

August 2020

Brent from Rocket Grove Creative Studios

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

August 2020

Powerful analytics, enterprise features, with a learning curve

Overall, if you need a data display solution that can hook up to nearly anything, and is robust enough to grow with you, Zoho Analytics may be perfect. The charts and dashboards are gorgeous, and with a little time, you can really come up with some cool dashboards to display almost any data. The learning curve is a bit heavy at first, but it's worth the time invested.

Pros

Zoho Analytics can virtually do anything. If you know what you are doing, there really isn't much you can't show in terms of data. Whether you need simple website data, PPC ad data, or data from your remote database, Zoho Analytics can do it. And I love how beautiful the reports are! Also, it is SUPER flexible. The ability to have live dashboards that users can drill down into the info is just excellent, and it runs like butter.

Cons

If you need something that isn't a popular service to be integrated, it can be a little difficult. You can hook Zoho Analytics to almost anything, but it can take a little development knowledge for the more advanced tasks. Also, it's a little convoluted in how reports are set up vs dashboards vs individual graphs, etc. Figuring out how it all works together, and keeping it all organized, takes a bit of time to master.

Reasons for Switching to Zoho Analytics

I switched when Data Studio was still in beta and I couldn't get it to work correctly for some integrations. I still use Data Studio a little for some tasks, but Zoho Analytics is more flexible overall for me.

June 2020

Andy from HTN

Company Size: 201-500 employees

Industry: Machinery

Time Used: Less than 6 months

Review Source


Ease-of-use

3.0

Value for money

1.0

Customer support

1.0

Functionality

3.0

June 2020

Beware - Zoho Preys on Smaller Companies with Weak IT Controls

Pros

Zoho Analytics was easy to set up and easy to implement. Even writing queries - albeit through a bit of a clunky interface - was pretty easy. I enjoyed being able to set this up and get the users running quickly.

Cons

Zoho decided to forge my e-mail address for all notifications from our analytics account. Their e-mails used to come from a Zoho notifications address. Now, they are sending e-mails - from their own servers - that purport to be from me. Naturally, my company's spam blocker bounces these. Since new users must respond to one of these spoofed e-mails, I can no longer set up new users, at all. They're not caught in a spam trap. They are actually being returned by our server. Zoho's one and only solution has been to demand that my company make a change to our DNS servers. Then, Zoho can send what appear to be legitimate e-mails on behalf of anyone at my company, at will. That's not acceptable and should not be required. If you want that as a convenience for your users, it works - with appropriate legal agreements in place. Plenty of companies do this with SPF and DKIM records for internally controlled servers. For an external company to provide no other option (and not mention it until it was too late), this is a huge red flag. Zoho even provides instructions for how to make this change on GoDaddy. Be warned. You know nothing about their internal controls and yet you're giving them license to send e-mail on your behalf. AVOID!

February 2021

Thiago from AIX Sistemas

Company Size: 11-50 employees

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

February 2021

Thiago

Uma ferramenta muito boa, atendendo a maior parte das necessidades.

Pros

Gosto mais da flexibilidade em adaptar as caraterísticas para as diversas realizadas de serviços.

Cons

a não possibilidade de se utilizar identificadores como imagens nos graficos, como icones para masculino e feminino, etc.

Reasons for Choosing Zoho Analytics

Facilidade e flexibilidade.

October 2019

David from Specialised Inventory Analysis Management

Company Size: 1 employee

Industry: Retail

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2019

Specialised Software Services

As a semi-literate database developer, I have enjoyed every aspect of the system and highly recommend it because of it's depth in functionality and also because it is highly affordable.

Pros

I recommend the ZOHO Analytics system because of its ease of use and versatility, data is easily uploaded and controlled, the ZOHO servers are always up and responsive, the user interfaces I am able to present to my clients has created a real wow factor. The dashboards, KPI widgets, graphs and themes leave you with endless opportunity to design multifaceted dashboards. The support team is also always more than willing to assist - I honestly can not fault ZOHO on their Analytical system at all.

Cons

There have not been many shortfalls that I have encountered with the system, in areas where there are concerns I know that the ZOHO development Team is working to make the platform better and add to it's capabilities.

Reasons for Choosing Zoho Analytics

Mostly due to the reasonable pricing but it clearly was also more than capable as a system to meet my needs.

Reasons for Switching to Zoho Analytics

I needed to present my clients with more depth and versatility with their data. ZOHO catered for all of this including hosting, variable selections, sharing capabilities, user access controls and reports, effective pricing structures, great support and an easy system to navigate and develop with.

January 2020

Brandon from Yusudi

Company Size: 11-50 employees

Industry: Education Management

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

January 2020

Zoho Analytics for SMEs

We are using Zoho Analytics to create Dashboards and increase automation at our company. It is mainly a visualization tool, chosen because it is standardized whereas something like Excel often varies based on the user.

Pros

The software has numerous features to avail of, barring you take some time to explore the program and learn them. The graphics produced are clean and effective.

Cons

Some of the settings are cumbersome. I have been having trouble with widgets, and getting Dashboards to update/sync with graphs when their source data is changed. When you add a new filter, you have to reset all of the filters, which is a time-waster and annoying.

Reasons for Choosing Zoho Analytics

Price was a factor. Zoho Analytics met our business needs at the time of purchase, better than the other programs offered.

August 2019

heidi from Glocalize Inc

Company Size: 201-500 employees

Industry: Translation and Localization

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

August 2019

Great tool with a learning curve

There are many great options on the dashboard, but again, the functions are complicated to learn and apply. The deliverabilty of dashboards could be more customizable so individual dashboards could be shared without adding users to send to vendors and/or clients.

Pros

The ability to merge reports in a single dashboard visually

Cons

The functions capabilities are difficult to apply, learn, and are unlike many other programs available so there is a steep learning curve

Reasons for Switching to Zoho Analytics

Smartsheet had data cap issues as well as cell references max caps that made it only a short term solution and not a longterm one

October 2019

STEVE from Primaxis Pty Ltd

Company Size: 11-50 employees

Industry: Information Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

October 2019

Ease of user

We currently use it to manage data around interpreter usage in various industries such as Health, Justice, Government.

Pros

Click through capability and the ability to drill down in the data.

Cons

Not much, yet to find something apart from a few bugs (that I am sure will get fixed), that really annoys me.

Reasons for Choosing Zoho Analytics

Pricing, and On-Premis capability. Our data has to reside on-premise with no internet access.

October 2019

Tianna from Push Operations

Company Size: 11-50 employees

Industry: Restaurants

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

October 2019

Zoho Analytics for team Dashboards

I like the product and it works for our current need. I hope that they (and Linkedin) get an integration set up soon as that is the one thing we are missing but Facebok and Google and analytics had great native integrations.

Pros

It is low cost and allows us to set up boards easily with lots of room to customize.

Cons

I did require the help of a developer to get some information into the product as I have only some experience in dashboard creation. Help is good if you have a specific question and usually responded within an hour or two.

Reasons for Choosing Zoho Analytics

Cost was our main factor as most of the other options were thousands of dollars and we are not ready for that. It has exceeded expectations so far.

June 2020

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

June 2020

Reports made Simple

WE use it for our Samsung Rewards contests that Samsung creates and inputs the data on a daily basis. Its an awesome way to see how we are doing with Samsung contests and allows us to send this data to our team as frequently as we'd like. Easy to download and see all you need.

Pros

I love how the reports can be broken down into graph formats and show the various data you need to showcase on a daily basis. I also love how you can download the data quickly into a CSV or Excel format as we use the raw data to send reporting to various communications sites and emails.

Cons

The least favorite thing I like is the cluttered dashboard. It stacks on top of each other and doesn't really give proper spacing to give an eye pleasing look to your reports. But that is a small thing as we still love the software.

October 2019

User Profile Picture

Taran from Sandals Church

Verified Reviewer

Company Size: 201-500 employees

Industry: Religious Institutions

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

October 2019

Zoho: Advanced Analytics on a Budget

Zoho Analytics is a great product; non-profits often don't have large budgets for analytical tools.. so Zoho was able to provide premium insights at very respectable prices. Additionally, Zoho has a great support team that allows for timely resolution of issues and questions. Zoho is relatively new product, so features & updates are being released somewhat regularly.

Pros

Excellent Software: - Has many/most of the features tableau / DOMO have (charts, graphs, connectors, filters, app availability). - Very easy to teach non-analytical users how to use. - Extremely inexpensive (I think something like 15-25% of the cost of top-of-the line industry products).

Cons

There's some areas that could be a little more developed: - Drill down in charts could better - Communication / collaboration isn't available within the app - Additional options for dashboard layout / design (to make creative better looking analytics).

Reasons for Switching to Zoho Analytics

Limit of features in Google Data Studio.

September 2020

Joseph from IBRS

Company Size: 11-50 employees

Industry: Information Technology and Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

September 2020

Packs a punch for the budget - with more than enough capabilities for SMEs

First rate. A larger organisation with petabytes of data will not be servefd by this tool, but SMEs wish to pull data from Zoho CRM, Google, Quickbooks, etc. etc. get everything they need out of the box, plus more.

Pros

We obtain Zoho Analytics as part of our Zoho One suite. I did not expect much from the solution, seeing it initially as an 'add-on'. However, after using it to pull data from eight different sources and present activity reports and dashboards - including those we can expose directly to our customers, I was sold. This beast packs almost everything an SME will want for analytics, and then more. In addition, the support services from Zoho are second to none.

Cons

The speed of dashboards and charts when displayed externally in presentations (yes, you can embed and brand your content into continually live products) is a little slow - it can take 10-15 seconds for a chart to come up. There is a limit to the number of SQL tables that can be called upon each other (a depth of three), though this can be overcome by writing tighter SQL statements.

Reasons for Choosing Zoho Analytics

As above: the cost and licensing conditions make, coupled with more than enough power to get the jobs we want done, done.

Reasons for Switching to Zoho Analytics

For what we needed, the cost could not be beat. In particular, the ability to freely expose the dashboards beyond our company without extra licensing was a no-brainer.

January 2018

Vivek from Netmagic Solutions (An NTT Communications Company)

Company Size: 1,001-5,000 employees

Industry: Information Technology and Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

January 2018

Zoho reports has got a user friendly UI and is easy to explore various reports across the tool.

- Easy to use - Value for money with almost all features required on regular basis for PMs - Scalable - Easy report sharing

Pros

- The variety of pre-defined common reports generally required on regular basis are readily available for new users. - New reports can be created with little extra efforts. - Existing reports can be easily modified on need basis. - Features like report sharing, mail scheduling features are extremely useful. - Space quota availability is good enough for bigger database. - Level-1 customer support available on chat is quick and good.

Cons

- Number of users is limited for various slabs. - Limitation on number of email addresses while scheduling reports is restricted which makes report sharing cumbersome with larger groups. - Post level-1 customer support should be improvised for better turn around time. - Initial training for new Zoho Reports' users should be more effective as all the potential users for Reports are mostly PM / middle mgmt members who may not be well aware of various technical aspects of exploring around this tool - Main dashboard is little confusing due to combination of "User filters" on dashboard level as well as "User filters" on individual reports level. Needs improvement to align both the filters either by way of "Notification" etc. on individual report where filters are conflicting. This will avoid mismatch in data presentation.

August 2020

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2020

Zoho Analytics is a powerful tool

Zoho went above and beyond for my company through a difficult period.

Pros

The tool is highly customizable and can integrate with most every database. The service from Zoho is AMAZING.

Cons

It is complex and you do need to know about database structure and have a working knowledge of some code to figure it out.

Reasons for Choosing Zoho Analytics

Price was very good.

Reasons for Switching to Zoho Analytics

More functionality. Not Google.

October 2019

Andre from Neobanking

Company Size: 2-10 employees

Industry: Financial Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

October 2019

Zoho Analytics review

Customizes reports usign built in queries.

Pros

simplicity, ease of use, integration with Zoho Books

Cons

Limit (3) of composed queries. The product doesn´t allow users to access data from outside

Reasons for Switching to Zoho Analytics

Price and integration

November 2018

User Profile Picture

Jon from A1 Energy

Verified Reviewer

Company Size: 2-10 employees

Industry: Renewables & Environment

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2018

BI at it's Finest!

We are Zoho users and generated reports within each separate app provides us good business insights. However, when we really want to dig deep or generate dashboards to include say sales information next to marketing analytics next to financial kpi's we can do this easily and attractively using Zoho Analytics. It's an awesome app!

Pros

Zoho Analytics is awesome. The different types of reports that you can create with data from almost anywhere make this a very powerful app. It's fairly easy to drag and drop the data you need into the report, and then choose form many different styles of reports.

Cons

Sometimes it seems like you need to have a coding background to make sure you have your reports set up the right way. I would say 4 out of 5 reports we produce are fairly basic and are simple to configure. That 1 out of 5 where we may try to pull data from more than 1 source and really dig deep with filters and what have you can sometimes be tricky. Like anything though with a little patience and experience it becomes easier.

July 2019

User Profile Picture

Peter from Camber Dynamics

Verified Reviewer

Company Size: 2-10 employees

Industry: Information Technology and Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2019

Powerful Tool for Democratizing Data

Fantastic product, especially within the Zoho One suite.

Pros

It's not INCREDIBLY easy-to-use, but it's fairly straightforward. The price is just unbeatable, especially for giving multiple users access to create their own dashboards. The Zoho One suite is such a good bang for its buck. Integrates fairly well, especially within the Zoho Suite.

Cons

It's silly, but I wish the UI was a little prettier and less clunky (though the dashboards actually look pretty great). I wish the tutorials for SQL were a little more fleshed-out

Reasons for Choosing Zoho Analytics

Integrations with Zoho Suite, price.

August 2018

Praveen from Accenture

Verified Reviewer

Company Size: 10,000+ employees

Industry: Information Technology and Services

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

4.0

Value for money

4.0

Functionality

3.0

August 2018

Everything I loved to see in a report builder can be seen in Zohoreports at a minimal price

Pros

Today reporting has become one of the important factors as well as an important aspect of the company which affects its ratings. We often talk about various top reporting tools, but we fail to recognize the best ones, Zoho Reports is considered as one of them. One of the reasons why I choose it the most because Zoho Reports integrates seamlessly. It can report in a variety of ways such as charts, graphs, etc. and built with a lot of features like report sharing, mail scheduling which seems to be extremely useful. It is very easy to implement and can create a relational database with ease. When it comes to CRM, it is one of the tools which offers the best customer service. You know what is interesting, it offers complete online reporting and especially Business Intelligence service which can be accessible anytime and anywhere.

Cons

Although Zoho Reports is the extremely useful app it has some negative aspects also. If you want to use it to the fullest, you must go through the high learning curve. Sometimes, the importer gets unsteady and on the other hand, sometimes you need to generate more and more info to work on some reports. For using slabs, its number of users is limited. It has problems regarding consolidating different entities as well as the implementation of SQL is also not proper. Even its modelled data set is not very helpful as it doesn’t extract 100%. It shows some problems in creating complicated reports. If you ask about API, it’s not good yet!! Some of the problems regarding loading of tables and reports should also be kept in mind!!!!

September 2019

Kyle from Marketing and Advertising

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

September 2019

Customizable

Overall positive experience with reporting functionality.

Pros

I love the fact that I can customize the views and what reports I'd like to see on my dashboard. This allows me to easily manage the stats of my sales team.

Cons

So far, I can't think of anything that doesn't work for me. The reports are exactly what I need. If I need something different, chances are pretty good I can contact our admin to change .

May 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2019

Zoho Analytics Makes Me a Big Data Professional

Pros

Zoho Analytics is an affordable custom reporting tool that allows us to import data files (CSV) from other programs to create custom, multi-source, branded reports for our customers. As a company offering both custom-built and white label products, we needed an affordable solution that would allow us to build dynamic, branded reports for multi-platform customers. Zoho definitely fits the bill, and their customer service team is phenomenal - patient and highly responsive.

Cons

Zoho frequently rolls out platform updates and improvements. Once or twice a year, one of these updates will affect our analytics. The updates are not as well documented as I would like, but the customer service team is on point to assist if something goes wrong or breaks.