--- title: "Zoho Analytics Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Zoho Analytics. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Zoho Analytics is a good fit for you!" source_url: "https://www.softwareadvice.com/bi/zoho-analytics-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Data Preparation Software](https://www.softwareadvice.com/bi/data-preparation-comparison/) / [Zoho Analytics](https://www.softwareadvice.com/bi/zoho-analytics-profile/) / Zoho Analytics Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/bi/zoho-analytics-profile/) Reviews [Alternatives](https://www.softwareadvice.com/bi/zoho-analytics-profile/alternatives/) # Zoho Analytics User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 361 ### Secondary ratings - Ease of use: 4.2/5 - Customer support: 4.2/5 - Value for money: 4.3/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 193 reviews (53%) - 4 stars: 136 reviews (38%) - 3 stars: 25 reviews (7%) - 2 stars: 5 reviews (1%) - 1 star: 2 reviews (1%) ### Most mentioned pros - Its ability to pull data from various sources like Google Ads and our CRM, then blend it for custom marketing dashboards, is super helpful. - Zoho Analytics gives us the ability to gather data from multiple sources, including other Zoho Apps and external databases. - We can track campaign performance and see trends much clearer than before. ### Most mentioned cons - Zoho Analytics is that it can be difficult to combine several data sets into a single report, particularly when working with complicated data sources. - Zoho Analytics can have performance issues with large datasets and limited advanced customization options. - Many created reports can't be grouped, and it's challenging to incorporate drill-down and roll-up features, as well as building relationships between tables. ## Zoho Analytics customer reviews Showing reviews 1-25 of 361 (page 1). ### Great visualization app - Overall rating: 5/5 - Reviewer: José F. - Verified reviewer: Yes - Industry: Oil & Energy - Company size: 1001-5000 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered It is good to count on one application like this, the great architecture that allows the administrator to create a faster dashboard to take the right business decision. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The great features to enjoy are the data analysis, the visualization, and the ease with the data connectors works. #### Cons For now, the application works perfectly for me. #### Reasons for choosing Zoho Analytics Easy to use, fast deployment, and reasonable cost. #### Reasons for switching to Zoho Analytics The high cost. --- ### Zoho daily user - Overall rating: 5/5 - Reviewer: Mark C. - Verified reviewer: Yes - Industry: Environmental Services - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered Very good experience. Very little if any downtime for upgrades as well. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Ability to develop multiple dashboards with real time data. Cudtimize when and where you need them to be. #### Cons Can become overheleming until you place shortcuts where you need them. --- ### Zoho Reports - Overall rating: 4/5 - Reviewer: James B. - Industry: Primary/ Secondary Education - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Zoho reports features the following functuonalities that provides good data reporti g to business owners and managers. 1. Report templates 2. Drqg and drop functionalities for report creation and customization. 3. Report extraction and sharing. 4. CRM integration #### Cons You may need to have some knowledge in database relationships and SQL, at least the basics. It may feature templates that works to almost all business requirement, however, customizing it or creating an advanced report will need some background in DBMS. --- ### User Friendly ZOHO analytics - Overall rating: 5/5 - Reviewer: Hemachandran S. - Verified reviewer: Yes - Industry: Farming - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered It was a very good experience of using Zoho Analytics #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros User Friendly and very easy to create visualization #### Cons Only cons in Zoho Analytics is restriction in query level data --- ### User friendly BI tool - Overall rating: 4/5 - Reviewer: Sivakumar S. - Verified reviewer: Yes - Industry: Business Supplies and Equipment - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered An excellent BI tool for Zoho users and is fast catching up with competition and i am expecting it to be rated among top5 in a year from now #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Cost effective solution when compared to competition #### Cons GUI can be improved and want it be viewed un full screen --- ### BI Analytics - Overall rating: 5/5 - Reviewer: Srinivasulu A. - Verified reviewer: Yes - Industry: Automotive - Company size: 5001-10000 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered ZOHO Analytics is one of best BI tool in the globe #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros End to End Analytics. Which helps us to data integration from multiple resources and later we can do ETL process and also do beautiful visualization with just drag and drop. #### Cons 6.0 features. Data science and machine learning. Zia ask. --- ### analytics a worthy product for the money. - Overall rating: 4/5 - Reviewer: Karthik B. - Verified reviewer: Yes - Industry: Electrical/ Electronic Manufacturing - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered Zoho analytics can provide feature add ons for specific feature if the plan is in basic or professional. Worth the money. Has built confidence in users on data for analysis and decision making. Improved Quality of data #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Easy to build reports, dashboards, tables. User friendly, accurate data. #### Cons There is no real time sync across other Zoho products --- ### Zoho Analytics: Easiest Tool for Data Analysis - Overall rating: 5/5 - Reviewer: Abhishek K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered The overall experience with Zoho Analytics is very good through out the time being. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The Reports and dashboard creation is very simple in this BI Tool. Even a Non technical background person can easily create reports #### Cons The data syncing time when integrated with the other applications is time consuming. There must be a real time data synchronisation feature --- ### team leader - Overall rating: 5/5 - Reviewer: saranraj r. - Verified reviewer: Yes - Industry: Design - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered I have few years experience in zoho its really a nice experience #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I have 2 years experience in zoho analytics #### Cons I like least about Zoho Analytics are dashboard and chart view. --- ### Very good thanks - Overall rating: 5/5 - Reviewer: Richard Z. - Verified reviewer: Yes - Industry: Transportation/ Trucking/ Railroad - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Everything was great really enjoyed it, the explanations were very clear thank you for the presenters #### Cons No nothing to mention about it just wanted to let you know that I am going to be purchasing this thanks --- ### A Personal Zoho Analytics Review - Overall rating: 5/5 - Reviewer: Svend Bertil F. - Verified reviewer: Yes - Industry: Internet - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered Overall, Zoho Analytics is an excellent choice for businesses looking for a robust business intelligence platform. It provides an intuitive user interface, a wide range of data sources, and a high level of customization. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Zoho Analytics is an incredibly intuitive and comprehensive business intelligence platform, providing advanced features such as AI-powered insights and automated insights. The user interface is easy to use and the platform is highly customizable, allowing users to create custom reports with minimal effort. In addition, the platform offers a wide range of data sources, making it easy to connect to various databases and external sources. #### Cons While Zoho Analytics is a powerful tool, it can be quite costly. Additionally, the platform can be overwhelming for users who are not familiar with business intelligence tools. #### Reasons for switching to Zoho Analytics Zoho Analytics stands out from its competitors due to its advanced features such as AI-powered insights and automated insights. Additionally, the platform offers flexible pricing plans and an easy-to-use user interface, making it ideal for users of all levels of expertise. --- ### BI Tool with Powerful Features and Room to Grow - Overall rating: 4/5 - Reviewer: Chanchala W. - Verified reviewer: Yes - Industry: Insurance - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered I really like how easy to create interactive dashboards and reports event without technical experience. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Zoho analytics is a user friendly and cost effective BI tool that offers powerful data visualisation and reporting features. It integrates well with other zoho apps And external data sources making it easy to analyse data. #### Cons Some advanced features have a leaning curve, and the documentation can be limited for complex use cases. --- ### The best Bi - Overall rating: 5/5 - Reviewer: KS A. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered A very good experience in overall i have #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The data integration part which is seamless and easy #### Cons It takes more time to sync with the data --- ### Good analytics and reporting product, even on free platform. - Overall rating: 4/5 - Reviewer: Benjamin C. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Functionality: 5/5 #### Pros Worked well with Zoho CRM and other suite of products #### Cons Not aesthetically pleasing to use and a little too "stuffy". Only works really well if you have other Zoho products --- ### Zoho analyst - Overall rating: 5/5 - Reviewer: Basanta S. - Verified reviewer: Yes - Industry: Management Consulting - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered Very good. Lot of management reports can be made with less time #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Easy to operate user friendly and bring data from multiple file type #### Cons More study material with case studies should be available --- ### Zoho analytics Review - Overall rating: 4/5 - Reviewer: Sanjana S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used monthly for less than 6 months - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros User friendly interface, cost efficient tool #### Cons None as of now. All the features are very useful --- ### The AI-based tool that visually transforms data - Overall rating: 4/5 - Reviewer: Carolina R. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2023 - Review source details: This review was submitted organically. No incentive was offered Every business operation is measured based on metrics that are a product of its commercial, operational, administrative nature; in our case there are indicators that are tracked month by month based on a defined goal, thanks to Zoho Analytics we have been able to transform our data that comes from databases and other tools and take them visually to interactive dashboards that clearly give us very useful information of the different performance indicators, now our executive reports are highly detailed and approachable by operational and administrative groups. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The role played by Zoho Analytics within our work team is vital, thanks to this powerful tool we have been able to perform the analysis of the data exported by our information systems and translate it into graphs that are captured in very detailed dashboard, thanks to its support in artificial intelligence Zoho Analytics continuously performs learning that is implemented in processes and subsequent analysis, this allows to provide those details that are overlooked at first glance. In addition to all the above, the tool allows us to share the visual dashboards via email in a very simple way for analysis by team members or third parties and even and thus make the respective relevant comments. #### Cons I think that before acquiring this application within any organization should take into account the number of users who will make use of it, the volumes of data that will be subject to analysis, this because the subscription of the same defines many of the characteristics of use of the tool, this is in order to avoid a wrong acquisition of the product which does not suit the technical needs of the company; of course, once acquired and implemented the product offers many benefits that ensures accurate decision making based on the data displayed. --- ### Zoho Analytics Review - user for 1+ year - Overall rating: 4/5 - Reviewer: Swapnil B. - Verified reviewer: Yes - Industry: Textiles - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered Overall, Zoho Analytics provides a robust suite of data analysis and reporting tools for businesses. With features like data visualization, functions/calculations, and KPI monitoring, it offers great insight into business performance and trends. The ability to import and export data, as well as schedule automated reports, helps to streamline the data analysis process. The platform also offers a query builder, widgets, and self-service analytics for even greater customization and flexibility. However, some users may find the self-service data preparation feature to be less useful and the platform as a whole can be complex and difficult to navigate for beginners. Overall, Zoho Analytics is a powerful tool for businesses looking to gain insights into their data and performance. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros Zoho Analytics is a powerful business intelligence tool that offers a wide range of features to help organizations turn their data into actionable insights. With its advanced reporting and analytics capabilities, customizable dashboards, data discovery and visualization features, as well as its ability to automate reports and send alerts and notifications, Zoho Analytics provides businesses with a comprehensive solution for understanding their data and making informed decisions. Whether you're a small business looking to gain insights into your operations, or a large enterprise looking to consolidate your data, Zoho Analytics is a flexible and versatile solution that is worth considering. #### Cons The least useful aspect of Zoho Analytics is subjective and depends on an individual's specific needs and requirements. However, some users may find the limited customization options and data visualization tools to be restrictive, while others may not find the predictive analytics feature to be as advanced as other platforms. The lack of integrations with third-party tools may also pose a challenge for some users. Despite these limitations, Zoho Analytics provides a comprehensive suite of analytical tools for small and medium businesses, but it may not be the best fit for businesses with more complex data analysis needs. --- ### Feature-Rich and Flexible, But Needs Improvement in Performance. - Overall rating: 5/5 - Reviewer: Bhumika K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2024 - Review source details: This review was submitted organically. No incentive was offered My overall experience with Zoho Analytics has been positive. It's a powerful tool with great customization and integration options, though it can be a bit slow with large datasets and requires some learning for advanced features. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Its ease of use, powerful customization, and seamless integration with other tools. #### Cons Its occasional performance lag with large datasets and the steep learning curve for advanced features. --- ### POWERFUL business intelligence tool, flexible and adaptable. - Overall rating: 5/5 - Reviewer: Alex P. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 1001-5000 employees - Product usage: Used weekly for more than 2 years - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered The experience with Zoho analytics is extremely positive, it really allowed us to give life to the data of our operations and processes, thanks to its great analytical power and its ability to transform data into valuable information and detailed reports that it delivers to us, we managed to improve and strengthen in the whole context of the word our business processes and operations, thanks to the accurate and informed decisions that are made today after its implementation. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Zoho Analytics is an excellent business intelligence tool, I like its capacity and availability to measure and analyze data, it is easy to use and at the same time very flexible and adaptable, it offers a neat and intuitive user interface in which you can navigate comfortably, Zoho Analytics allows us to integrate different sources of output data that are obtained from other tools of daily use in the fulfillment of our business activities, Zoho Analytics analyzes in depth our data and offers us the results in detailed reports easy to understand, allowing us to improve decision making, which for us has been very useful as it has allowed us to improve our business processes, while facilitating the exchange and collaboration with the team, last and not least I value its great integration with other native and third party tools. #### Cons It has happened to us a couple of times that when the volume of data we want to analyze is large the tool takes a long time to process it, we really don't know why it happens but it doesn't always happen. --- ### Good tool to see insights - Overall rating: 4/5 - Reviewer: Ajay M. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2024 - Review source details: This review was submitted organically. No incentive was offered It provides various options to see the insight of data provided, however, AI could be used strategically to enhance reports and for upfront suggestions. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros You can create reports and give them access to your team members via a link. Moreover, you will get a variety of reports to choose from. #### Cons Zoho Analytics is a bit complex when it comes to designing a report. --- ### Zoho Analytics - user review - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Fishery - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2024 - Review source details: This review was submitted organically. No incentive was offered overall good to use for business cases, but needs improvements on mobile view side and application side. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros simplicity of the solution, it is easy for self learners #### Cons drill down chart views... which is required the most, currently we are unable to make it quickly, mobile view still not upto market standard. #### Reasons for switching to Zoho Analytics Because of the cost we switched form tableau --- ### Effective analytical software for your business data!! - Overall rating: 4/5 - Reviewer: Abhishek S. - Verified reviewer: Yes - Industry: Market Research - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2022 - Review source details: This review was submitted organically. No incentive was offered Overall, it's a great software. Customized dashboard feature is really effective and helpful for data analytics. Even its deep analytics helps in auto-generating reports & insights out of the data, which is very handy! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros The best thing about this software is its integration part. One can easily integrate it with any application, besides it allows one to integrate it with famous software like HubSpot, Salesforce, Google Analytics, etc. Data can be easily imported from multiple sources along with the blending and merging data option which is super helpful when handling large data sets. One can also build Pivot tables in this which provides the similar features as Excel. #### Cons It is comparatively expensive and seems extravagant! --- ### Xpheno Zoho Experience - Overall rating: 5/5 - Reviewer: Sai V. - Verified reviewer: Yes - Industry: Staffing and Recruiting - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2024 - Review source details: This review was submitted organically. No incentive was offered I feel very comfortable writing Zoho queries as it has a user-friendly function for a better understanding and can visualize various charts in a second. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like most of the dashboard visualizations and their settings of card styles and Themes of the dashboard. #### Cons I think the custom range should be for pivots, right now it's only there for dashboards. --- ### Zoho Analytics Feedback - Overall rating: 4/5 - Reviewer: Tushar P. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2024 - Review source details: This review was submitted organically. No incentive was offered I'm pretty satisfied with the product given that it provides some robust features. Writing custom sql helps tackling complex/tricky problems which without it cannot be feasible with tool alone. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It provides direct chart like funnel chart which some other tool do not provide. UI is great, easy to navigate things. Liked the features :- formula column & aggregated formula. Also the querying the tables using custom sql is great to prepare the data. The widget functionality and the features it provide is robust. #### Cons Cannot pin multiple columns. cannot change the title of the view in case of the copy of a dashboard. 'CASE WHEN' does not work in it in case of writing custom sql. Sometimes there is some glitch/hang in the application due to which certain thing won't work, need to refresh the entire page to start work again. Also while sharing a dashboard using a permalink the password is same for all the users if sharing it with multiple users. The user can easily change the filter condition/name in the url and open someone else's dashboard. ## More reviews [Next reviews](https://www.softwareadvice.com/bi/zoho-analytics-profile/reviews/?page=2) --- Zoho Analytics Reviews, Pros and Cons - 2026 Software Advice