# Best Predictive Analytics Software - 2026 Reviews & Pricing

> Find the best Predictive Analytics Software for your organization. Compare top Predictive Analytics Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/bi/predictive-analytics-comparison

---

[Home](https://www.softwareadvice.com/)

/

Predictive Analytics Software

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

# Best Predictive Analytics Software of 2026

Updated July 6, 2026

On this page

1.  Popular Comparisons
2.  Buyers Guide
3.  Related Software

Filter products

253 results

### Compare Products

Showing 1 - 25 of 253 products

#### Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    

### Compare Products

Sort by

**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

### Product: SAP BTP

[SAP BTP](https://www.softwareadvice.com/bi/sap-btp-profile/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

SAP BTP is a solution for businesses of all sizes. It provides a single platform to manage all aspects of business transformation from planning and designing new systems, to implementing them within the organization, to monitoring performance and making adjustments as required The software lets organizations use pre-defined templates to build new processes and improve existing ones, as well as manage them through an integrated platform that includes tools for configuring and executing business processes. It allows businesses to manage the entire business process life cycle from planning to implementation, management, and monitoring. .... [Read more](https://www.softwareadvice.com/bi/sap-btp-profile/)

### Product: SAS Viya

[SAS Viya](https://www.softwareadvice.com/data-catalog/sas-viya-profile/)

4.42

[(12)](https://www.softwareadvice.com/data-catalog/sas-viya-profile/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

SAS Viya is a cloud-native platform designed for data analytics, machine learning and data management. It supports organizations in industries such as banking, insurance, healthcare, manufacturing and telecommunications. The platform covers the entire analytics lifecycle, from data integration to model deployment and operational decision-making. It provides comprehensive data management with access to various data sources and platforms, along with built-in governance, lineage tracking and auditability. The platform includes tools for data mining, machine learning and statistical modeling, accessible through visual and code-based interfaces. Features include automated machine learning, computer vision, forecasting and optimization. SAS Viya Copilot offers AI-powered assistance for data and AI-related tasks. The platform includes AI governance tools for fairness testing, bias detection, model explainability and compliance with regulatory requirements. It supports real-time event detection and integrates intelligence into workflows using business rules and decision governance. SAS Viya operates on cloud environments such as AWS, Azure and Google Cloud Platform, as well as on-premises setups. It is designed to enable collaboration among IT teams, data scientists and business users within a unified environment.... [Read more](https://www.softwareadvice.com/data-catalog/sas-viya-profile/)

### Best rated features:

Workflow Management

5.0

Self-service Analytics

5.0

Modeling & Simulation

5.0

Configurable Workflow

5.0

### Worst rated features:

Real-Time Analytics

2.0

Data Connectors

2.0

Visual Discovery

2.0

Data Extraction

3.0

[See all features](https://www.softwareadvice.com/data-catalog/sas-viya-profile/#key-features)

### Basic

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/data-catalog/sas-viya-profile/#pricing-and-plans)

### Product: Amazon Redshift

[Amazon Redshift](https://www.softwareadvice.com/bi/amazon-redshift-profile/)

4.38

[(16)](https://www.softwareadvice.com/bi/amazon-redshift-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Amazon Redshift uses SQL to analyze structured and semi-structured data across data warehouses, operational databases, and data lakes, using AWS-designed hardware and machine learning to deliver the best price performance at any scale.... [Read more](https://www.softwareadvice.com/bi/amazon-redshift-profile/)

### Best rated features:

Data Storage Management

4.6

Predictive Analytics

4.5

Data Connectors

4.5

Data Integration

4.5

### Worst rated features:

In-Database Processing

3.0

Self Service Data Preparation

3.3

Ad hoc Reporting

3.3

[See all features](https://www.softwareadvice.com/bi/amazon-redshift-profile/#key-features)

### Product: Alteryx Designer

[Alteryx Designer](https://www.softwareadvice.com/bi/alteryx-profile/)

4.77

[(102)](https://www.softwareadvice.com/bi/alteryx-profile/reviews/)

Best for:Features

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Alteryx Designer is a desktop-based self-service data profiling, preparation, blending, and analytics product used to create visual workflows or analytic processes through an intuitive drag-and-drop interface. In addition to dramatically reducing the time and resources required, Alteryx Designer delivers more accurate, transparent, and sophisticated results. You can use Alteryx Designer to connect to your data, profile it, prepare and blend it, run advanced analytics, create visualizations, package and output your work for others, and create analytic applications to enable others to self-serve. Visit Alteryx.com for more information, and to start your free trial.... [Read more](https://www.softwareadvice.com/bi/alteryx-profile/)

### Best rated features:

Query Builder

5.0

Storytelling

5.0

Modeling & Simulation

5.0

Profitability Analysis

5.0

### Worst rated features:

Visual Analytics

3.0

Data Visualization

3.5

Statistical Process Control

4.0

Self-service Analytics

4.0

[See all features](https://www.softwareadvice.com/bi/alteryx-profile/#key-features)

### Basic

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/bi/alteryx-profile/#pricing-and-plans)

### Product: Google Cloud

[Google Cloud](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/)

4.68

[(2300)](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/reviews/)

Best for:Mid-size businesses

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Google Cloud is a suite of cloud computing services that allows businesses to build, deploy, and scale applications. The platform caters to a wide range of industries, such as retail, financial services, healthcare, media, telecommunications, gaming, manufacturing, supply chain, government, education, and automotive. At the core of Google Cloud is its technology through which businesses can build, deploy apps, and analyze data. The platform offers Gemini 20 and Google Agentspace. This includes AI agents, AI-enabled search, and NotebookLM for enterprises. Vertex AI is the fully managed AI platform enhanced by Gemini. It provides access to multiple foundation models. This empowers organizations to build and scale generative AI applications. Contact Center AI also delivers virtual agents and conversational AI products like Speech-to-Text to enhance customer service. Google Cloud's infrastructure includes Compute Engine. The platform features Google Kubernetes Engine and Cloud Run for automatically deploying, scaling, and managing containers. Cloud SQL is a fully-managed database service for MySQL, PostgreSQL, and SQL Server. AlloyDB for PostgreSQL allows enterprises to scale workloads and build generative AI apps. Businesses can also leverage BigQuery for analytics at scale, and Looker, a platform for BI data applications and embedded analytics. Featuring G-Suite and GCP, Google Cloud provides a set of solutions provides secure storage options, integrated data analytics products and computation options. With its G-Suite platform, users can establish team chats and collaborate on projects through productivity tools like Google Docs, Hangouts, Calendar and Drive. Also, G-Suite provides customization options for Gmail accounts of users. GCP data centers all around the globe consist of physical assets which include computers, hard drives and other virtual machines that help streamline distribution of resources, which provides redundancy in case of any failure or latency reduction. Providing Global, regional and zonal resources, GCP has managed to bring people into a serverless environment which has eliminated the need for any infrastructure.The AppEngine on GCP helps scale the system to automatically provide the required resources.... [Read more](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/)

### What users love

-   Robust and scalable data storage
-   User-friendly and intuitive interface
-   Comprehensive security and permissions

### To take in mind

-   Complex and unpredictable pricing
-   Steep learning curve for beginners
-   Limited and slow customer assistance

### Best rated features:

Pre-built Templates

5.0

Scheduling

5.0

Capacity Analytics

5.0

Reminders

5.0

### Worst rated features:

In-Database Processing

2.0

Release Management

3.0

Testing/QA Management

3.0

Offline Access

3.0

[See all features](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/#key-features)

### Free

Custom

Pricing available upon request

New customers get $300 in free credits to fully explore and conduct an assessment of Google Cloud. Users won’t be charged until they upgrade.... [Read more](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/#pricing-and-plans)

### Pay as You Go

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/#pricing-and-plans)

### Product: Lityx

[Lityx](https://www.softwareadvice.com/artificial-intelligence/lityxiq-profile/)

5.0

[(10)](https://www.softwareadvice.com/artificial-intelligence/lityxiq-profile/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

LityxIQ is a cloud-based advanced analytics platform for organizations of all sizes. It is an automated machine learning platform, which automates reporting, modeling, and optimization. This solution helps organizations scale their data science capabilities to improve business results. Key features include data preparation, reporting and BI, modeling and scoring, and constrained optimization. Built by data scientists, LityxIQ stands apart from the competition by including a powerful blend of capabilities that cover the full analytics spectrum. Easy to implement and surprisingly affordable, LityxIQ works seamlessly with the tools you already have, integrating easily with other systems, source data platforms, data lakes and data warehouses, as well as the leading visualization tools, such as Tableau and PowerBI. The platform allows users to import, clean, manage, manipulate and blend data to provide analysis represented via charts, tables and dashboards. Using LityxIQ, data can be imported through a file manager within the platform or from File Transfer Protocol with SSL Security (FTPS) sites. LityxIQ offers various tools for data modeling such as a prediction tool for data building and scoring. The solution provides recency, frequency, and monetary statistics to give context to customer behavior. LityxIQ is hosted in SAS-70 certified data centers. Services are offered on a subscription basis with license periods ranging from three months to multiple years. Our expert data science support gets you started and keeps you going with our dedicated Customer Success approach. Learn more and schedule a demo today at www.lityx.com... [Read more](https://www.softwareadvice.com/artificial-intelligence/lityxiq-profile/)

### Best rated features:

Predictive Analytics

4.9

Multivariate Analysis

4.8

Performance Metrics

4.8

Machine Learning

4.8

### Worst rated features:

Data Visualization

3.3

[See all features](https://www.softwareadvice.com/artificial-intelligence/lityxiq-profile/#key-features)

### Basic

$58,000.00/year

[See full pricing details](https://www.softwareadvice.com/artificial-intelligence/lityxiq-profile/#pricing-and-plans)

### Product: Wolfram Mathematica

[Wolfram Mathematica](https://www.softwareadvice.com/sales-forecasting/wolfram-mathematica-profile/)

4.62

[(169)](https://www.softwareadvice.com/sales-forecasting/wolfram-mathematica-profile/reviews/)

Best for:Value for money

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Wolfram Mathematica is a technical computing solution that provides businesses of all sizes with tools for image processing, data visualization and theoretic experiments. The notebook interface enables users to organize documents including texts, runnable codes, dynamic graphics and more. Wolfram Mathematica allows businesses to visualize statistical, financial or geographic information in chart formats such as bar, pie, bubble, sector, histogram and more. It lets users conduct statistical analysis through data smoothing, hypothesis tests, cluster analysis, random sampling and other methodologies. Additionally, the image processing module enables users to create, import and manipulate image properties including brightness, color, alignment and segmentation. Wolfram Mathematica comes with an application programming interface, which lets businesses integrate the system with several third-party solutions. It is available on monthly and annual subscriptions. Support is extended via live chat, phone, documentation and other online measures... [Read more](https://www.softwareadvice.com/sales-forecasting/wolfram-mathematica-profile/)

### Best rated features:

Dashboard

5.0

Neural Network Modeling

5.0

Data Visualization

4.7

Visual Analytics

4.6

### Worst rated features:

Ad hoc Reporting

3.7

Customizable Dashboard

3.8

Self-paced Learning

4.0

[See all features](https://www.softwareadvice.com/sales-forecasting/wolfram-mathematica-profile/#key-features)

### Basic

$335.00one time

[See full pricing details](https://www.softwareadvice.com/sales-forecasting/wolfram-mathematica-profile/#pricing-and-plans)

### Product: OpsVeda

[OpsVeda](https://www.softwareadvice.com/bi/opsveda-profile/)

4.69

[(26)](https://www.softwareadvice.com/bi/opsveda-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

OpsVeda is a platform that provides operations intelligence to enable businesses to make smarter operations decisions based on real-time information from the cloud and on-premise. OpsVeda brings together all data streams generated by assets, mobile devices and applications within the context of user activity to deliver comprehensive operations intelligence along with defined business outcomes.... [Read more](https://www.softwareadvice.com/bi/opsveda-profile/)

### Best rated features:

Demand Forecasting

5.0

Activity Tracking

5.0

Workflow Management

5.0

Data Discovery

5.0

### Worst rated features:

Data Mapping

4.0

Data Capture and Transfer

4.0

[See all features](https://www.softwareadvice.com/bi/opsveda-profile/#key-features)

### Basic

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/bi/opsveda-profile/#pricing-and-plans)

### Product: Microsoft Power BI

[Microsoft Power BI](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/)

4.58

[(1886)](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/reviews/)

Best for:Data Visualization

### Pricing availability

Free trial: Not available

Free version: Available

Software Advice Summary

Microsoft Power BI is a comprehensive data visualization tool that forms part of the Power Platform suite of products. Power BI enables users to connect to and visualize data from various sources, seamlessly integrating visualizations into everyday applications. With a focus on uncovering valuable insights and translating them into actionable outcomes, Power BI offers a range of features and capabilities to support data-driven decision-making across organizations. One of the key strengths of Power BI lies in its ability to leverage advanced data-analysis tools, artificial intelligence (AI) capabilities, and a user-friendly report-creation interface. Users can easily turn their raw data into visually appealing charts, graphs, and reports to communicate insights effectively. The platform also facilitates the creation of datasets from diverse data sources, allowing organizations to establish a single source of truth within the OneLake data hub. Power BI empowers users to make informed decisions by embedding insights directly into the applications they use daily, such as those within the Microsoft 365 suite. By activating Microsoft Fabric within the Power BI experience, organizations can reshape how they access, manage, and act on data. The platform offers enterprise-grade ingestion and semantic modeling to handle large datasets and scale across thousands of users seamlessly. Sharing insights generated through Power BI is effortless, as reports can be embedded and distributed within various Microsoft services like Teams, PowerPoint, Excel, and the Power Platform. Additionally, Power BI incorporates artificial intelligence features to find patterns in data, generate reports instantly, and deliver answers promptly, enhancing productivity and decision-making efficiency. To ensure data governance, security, and compliance, Power BI provides robust features that meet regulatory requirements and offer end-to-end visibility into data management. Using conversational language, users can create reports, generate DAX calculations, and derive answers swiftly, simplifying the data exploration process. The platform also allows open access for users without paid licenses to interact with reports and access Microsoft Fabric workloads. Power BI supports self-service analytics, enabling users to create and publish reports effortlessly, fostering a culture of data-driven decision-making within organizations. Users can license individual users with modern analytics capabilities for publishing reports and accessing content. By integrating Power BI Pro with other Microsoft 365 applications, users can leverage industry-leading security features at a competitive price point. For those interested in exploring the capabilities of Power BI, a free account option is available for creating interactive reports with visual analytics features. Additionally, Power BI Desktop offers a free application for connecting, modeling, and visualizing data through a user-friendly report canvas with a wide range of visuals. Users can also sign up for a free trial of the Microsoft Fabric suite to access the full range of services, including Power BI offerings. Power BI caters to a wide range of business needs, allowing organizations to establish a governed source of truth, combine enterprise-scale and self-service BI for insights, seamlessly embed data experiences within applications, empower users with data exploration capabilities, and kickstart their data journey with AI-generated reports and templates. The platform supports reducing time-to-market by customizing BI reports for embedding in applications and branding as your own. In terms of industry recognition, Microsoft Power BI has been lauded in the 2024 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms for its Ability to Execute and Completeness of Vision. Additionally, independent studies like The Total Economic ImpactTM showcase the cost savings and business benefits enabled by Microsoft Fabric, including a significant return on investment over a three-year period. Power BI serves as a valuable tool for organizations looking to extract meaningful insights from their data, foster a data-driven culture, and drive innovation across all levels. With its intuitive interface, advanced analytics capabilities, seamless integration with Microsoft applications, and robust security features, Power BI stands as a prominent solution for businesses seeking to leverage their data effectively for informed decision-making and business growth.... [Read more](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/)

### What users love

-   Comprehensive data analysis capabilities
-   Dynamic and interactive dashboards
-   Flexible and interactive reporting

### To take in mind

-   Steep usability challenges for beginners
-   Complex and costly licensing structure
-   Significant learning curve for mastery

### Best rated features:

Charting

5.0

Ad hoc Analysis

5.0

Activity Dashboard

4.8

Multiple Data Sources

4.7

[See all features](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/#key-features)

### Product: Lumenore

[Lumenore](https://www.softwareadvice.com/bi/lumenore-profile/)

4.82

[(11)](https://www.softwareadvice.com/bi/lumenore-profile/)

### Pricing availability

Free trial: Not available

Free version: Available

Software Advice Summary

Discover actionable insights in your data silos! Lumenore democratizes business intelligence with no-code analytics. Empower your entire team to derive insights from data - giving you a transparent view of your operations and helping you drive successful business outcomes. Move ahead of theLumenore, a Netlink flagship AI product, is an advanced analytics platform that leverages AI to provide businesses with deep insights into their data. It makes complex data analysis accessible and actionable for users of all skill levels through features like conversational analytics, AI-driven visualizations, machine learning-driven predictive analytics, and data storytelling through narrative insights. The platform simplifies the data analysis process by allowing users to interact with their data using natural language queries, much like they would talk to a digital assistant. herd. Leverage predictive analytics and conversational intelligence to grow faster than ever before.... [Read more](https://www.softwareadvice.com/bi/lumenore-profile/)

### Best rated features:

Single Page View

5.0

Workflow Management

5.0

Data Migration

5.0

Alerts/Notifications

5.0

### Worst rated features:

Scorecards

4.0

KPI Monitoring

4.0

Functions/Calculations

4.0

Search/Filter

4.0

[See all features](https://www.softwareadvice.com/bi/lumenore-profile/#key-features)

### Product: InsightSquared

[InsightSquared](https://www.softwareadvice.com/bi/insightsquared-profile/)

4.62

[(51)](https://www.softwareadvice.com/bi/insightsquared-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

InsightSquared is the sales intelligence solution. InsightSquared provides sales leaders with the operating system to run their team, produce reliable forecasts, measure rep performance, and maximize revenue growth. Sales leaders use InsightSquared to manage their team by tracking activity at all stages of the buying cycle, forecasting revenue, discovering insights into top accounts and opportunities, and optimizing resources through smart planning.... [Read more](https://www.softwareadvice.com/bi/insightsquared-profile/)

### Best rated features:

Ad hoc Reporting

5.0

Forecasting

5.0

Dashboard

5.0

Key Performance Indicators

5.0

### Worst rated features:

Data Import/Export

4.0

[See all features](https://www.softwareadvice.com/bi/insightsquared-profile/#key-features)

### Basic

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/bi/insightsquared-profile/#pricing-and-plans)

### Product: Tableau

[Tableau](https://www.softwareadvice.com/bi/tableau-profile/)

4.56

[(2356)](https://www.softwareadvice.com/bi/tableau-profile/reviews/)

Best for:Small businesses

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Tableau is an integrated business intelligence (BI) and analytics solution that helps to analyze key business data and generate meaningful insights. The solution helps businesses to collect data from multiple source points such as SQL databases, spreadsheets, cloud apps, such as Google Analytics and Salesforce to create a collective dataset. Tableau's live visual analytics and interactive dashboard allow slicing & dicing datasets for generating relevant insights and exploring new opportunities. Users can create interactive maps and analyze data across regions, territories, demographics and more. Tableau helps to create a narrative story of the data analysis with interactive visualizations that can be shared with their audience. Tableau can be personalized to serve a number of industry verticals including banking, communication, education, healthcare, real estate, manufacturing and technology. The solution can be either installed on-premises or hosted on the cloud as a SaaS application. Users can also view and analyze data on their Android and iOS smartphones with Tableau Mobile app.... [Read more](https://www.softwareadvice.com/bi/tableau-profile/)

### What users love

-   Powerful interactive visualizations
-   Robust data integration capabilities
-   Customizable and shareable dashboards

### To take in mind

-   Complex and unintuitive interface
-   Expensive licensing and scaling
-   Steep learning and training demands

### Best rated features:

Multivariate Analysis

5.0

Compliance Tracking

5.0

Data Migration

5.0

Customizable Fields

5.0

### Worst rated features:

Text Analysis

1.0

Multi-Channel Attribution

3.5

Behavioral Analytics

3.5

[See all features](https://www.softwareadvice.com/bi/tableau-profile/#key-features)

### Tableau Viewer

$15.00/month

### Tableau Explorer

$42.00/month

### Tableau Creator

$75.00/month

[See full pricing details](https://www.softwareadvice.com/bi/tableau-profile/#pricing-and-plans)

### Product: Rapid Insight Construct

[Rapid Insight Construct](https://www.softwareadvice.com/bi/rapid-insight-profile/)

5.0

[(5)](https://www.softwareadvice.com/bi/rapid-insight-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Rapid Insight is an on-premise Business Intelligence solutions for higher education institutions and fundraising, healthcare and data science corporations. The suite of applications includes dashboards and scorecards, data mining and predictive analytics, ETL and query and report writing. Rapid Insight Analytics provides automated predictive modeling to help identify relationships within sets of data and predict outcomes or behaviors. The solution offers several modes of analysis such as correlation analysis, univariate analysis, cluster analysis and means analysis. Users can determine which customers should be targeted with which products and evaluate prospects. Rapid Insight Veera’s Data Blending capabilities allow companies to produce client information from data from multiple locations. Rapid Insight offers &lsquo;ETA’ (Extract, Transform, Analyze) technology that streamlines the ability to catalog, scrub, analyze and report on data. It also allows users to create repeatable processes based on reports and analyses they’re generating. Support is offered via phone, product videos and other online resources.... [Read more](https://www.softwareadvice.com/bi/rapid-insight-profile/)

### Product: Anodot

[Anodot](https://www.softwareadvice.com/artificial-intelligence/anodot-profile/)

4.60

[(25)](https://www.softwareadvice.com/artificial-intelligence/anodot-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Anodot is a cloud-based business intelligence solution that enables organizations to monitor data processes and detect anomalies using artificial intelligence and machine learning technologies. It helps professionals collect data from multiple sources, track all business activities and identify abnormal behavior patterns through root cause analysis. Key features of Anodot include correlation analysis, data mining, performance metrics, data visualization and forecasting. It comes with a drag-and-drop interface to help users select key business indicators and forecast demand or growth using predictive analytics. Additionally, businesses can detect incidents related to product parameters and alert teams about abnormalities in real-time, ensuring quick resolution. Anodot comes with an application programming interface (API), which lets businesses integrate the system with several third-party systems such as Slack, Jira, Salesforce, Microsoft Teams, Oracle and more. Pricing is available on request and support is extended via phone, email and other online measures.... [Read more](https://www.softwareadvice.com/artificial-intelligence/anodot-profile/)

### Best rated features:

Performance Metrics

5.0

Remediation Management

5.0

Data Connectors

5.0

Multiple Site Management

5.0

### Worst rated features:

Data Visualization

4.0

Monitoring

4.0

User Management

4.0

[See all features](https://www.softwareadvice.com/artificial-intelligence/anodot-profile/#key-features)

### Basic

$1,000.00

[See full pricing details](https://www.softwareadvice.com/artificial-intelligence/anodot-profile/#pricing-and-plans)

### Product: Decile

[Decile](https://www.softwareadvice.com/bi/decile-profile/)

4.78

[(9)](https://www.softwareadvice.com/bi/decile-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Decile harnesses the power of customer data to deliver business intelligence and customer insights proven to drive profitability. Decile's extensive capabilities unlock the potential of your customer data, and guide your e-commerce business to the next stage of profitability. Access dozens of dashboards to help you understand customer cohorts, product analytics, business forecasting and more - all with easy integration with leading platforms. Enrich existing data with behavioral and psychographic information to help you better understand your customers and build marketing campaigns to reach those most likely to convert.... [Read more](https://www.softwareadvice.com/bi/decile-profile/)

### Best rated features:

Dashboard

4.9

Visual Analytics

4.9

Self Service Data Preparation

4.6

[See all features](https://www.softwareadvice.com/bi/decile-profile/#key-features)

### Product: FYIsoft

[FYIsoft](https://www.softwareadvice.com/accounting/fyisoft-profile/)

5.0

[(3)](https://www.softwareadvice.com/accounting/fyisoft-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

FYIsoft enables finance and accounting teams to speed and simplify the financial close and make better data-driven decisions with its integrated platform for financial reporting, budgeting and analytics. Designed for mid to large enterprises with multi-entity, multi-GL, high-growth or other complex reporting needs, FYIsoft's solutions are easy to use and loaded with automation features not typically found in the mid-market. Highlights include multi-entity/multi-GL consolidations, currency conversion, industry benchmarking, and true data integration across all products. Available as an integrated suite or individual products, FYIsoft's reporting, budgeting and analytics solutions integrate with nearly any ERP to deliver all the modern reporting and FP&A power needed, without the high cost of replacing current systems. Benefit highlights include: \* Fully integrated suite connects with one or many GLs and ensures speed and accuracy with near real-time data across all products. \* Extremely easy to use so accounting and finance teams can self-serve their own reporting needs, without reliance on IT or costly consultants. \* Easily adapts to changing business needs like M&A, restructuring and organic growth. FYIsoft is built for high performance and scalability; it is a FP&A solution you’ll never outgrow. \* Financial Reporting Software enables all financial statements to be generated, formatted and distributed in seconds. Automation features include multi-entity/GL consolidations, formatting, distribution, as well as RPA-powered apps. \* Budgeting Software dramatically speeds planning without chasing down spreadsheets. Fresh, modern and integrated with actual reporting data, time-saving features include workflow management, multiple budget scenarios and more. \* Analytics Software is ready-to-use without the need for development, with robust features not typically found out of the box: pre-formulated KPIs and ratios, industry benchmarking, easy ad-hoc analysis and more.... [Read more](https://www.softwareadvice.com/accounting/fyisoft-profile/)

### Product: Splunk Enterprise

[Splunk Enterprise](https://www.softwareadvice.com/aiops-platforms/splunk-enterprise-profile/)

4.59

[(262)](https://www.softwareadvice.com/aiops-platforms/splunk-enterprise-profile/reviews/)

Best for:Enterprise businesses

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

The Splunk Enterprise platform allows users to process and index most forms of data in their native format. It includes data indexing tools, which enable users to locate specific data across large data sets. The software is designed to serve users with limited technical expertise. A key selling point is the platform's scalability, which allows it to grow with the amount of data it is needed to process; up to at least 100 terabytes per day. To ensure users always have access to their data, even in the event of a system disruption, this platform features built-in failover and disaster recovery capabilities. Deployment options include both on-premise and SaaS (Software as a Service). Subscription pricing is based on the amount of data indexed per day, and pricing decreases as the amount of data indexed increases. There are perpetual and term license pricing options as well.... [Read more](https://www.softwareadvice.com/aiops-platforms/splunk-enterprise-profile/)

### What users love

-   Customizable dashboards for monitoring
-   Centralized and reliable log handling
-   Versatile real-time data insights

### To take in mind

-   Expensive for many organizations

### Best rated features:

Encryption

5.0

Anomaly/Malware Detection

5.0

Task Management

5.0

Activity Monitoring

5.0

### Worst rated features:

Data Aggregation

3.0

[See all features](https://www.softwareadvice.com/aiops-platforms/splunk-enterprise-profile/#key-features)

### Pricing

Custom

Pricing available upon request

Splunk offers the following pricing models: - Workload Pricing - Aligns costs with compute capacity consumed for search/analytics workloads. Measured in Splunk Virtual Compute (SVCs) units for cloud and vCPUs for on-prem. - Ingest Pricing - Pay based on amount of data ingested into Splunk. Simple, predictable model that makes it economical to run more searches on ingested data. - Entity Pricing - Predictable pricing based on number of hosts/devices using Splunk observability products. Not a standard option for Splunk Enterprise but can be relevant for some use cases. - Activity-based Pricing - Costs tied directly to activities monitored by observability products like metric time series, traces analyzed per minute, etc.... [Read more](https://www.softwareadvice.com/aiops-platforms/splunk-enterprise-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/aiops-platforms/splunk-enterprise-profile/#pricing-and-plans)

### Product: KNIME Analytics Platform

[KNIME Analytics Platform](https://www.softwareadvice.com/bi/knime-analytics-platform-profile/)

4.60

[(25)](https://www.softwareadvice.com/bi/knime-analytics-platform-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Available

Software Advice Summary

KNIME empowers all data users to build, collaborate, and upskill on data science. KNIME offers complete support across the data science life cycle, from creating analytical models to deploying them and sharing insights across the enterprise. Users of KNIME tend to wear one of four hats: Data experts can accelerate time to insight, collaborate with other disciplines, and empower upskilling across business functions. They can spend time where it matters because KNIME lets them: \* Connect to any data, access any analytic technique, and the choice to code in any language \* Get to insights faster using a low-code/no-code interface \* Eliminate repetitive, manual work by creating reusable, automated workflows \* Save and share Python scripts, analytical models, or data processes for reuse \* Provide blueprints that non-experts can learn and upskill from independently \* Speed up learning by accessing workflow samples by KNIME community members and experts \* Validate models with performance metrics and carry out cross validation to guarantee model stability \* Automatically document each step of the analysis visually \* Maintain models and fix mistakes more easily with version control, debugging, tracking, and auditing Business & domain experts can access and blend data, perform advanced analyses, and deliver timely insights, all in a visual, interactive environment that eliminates the need to code. They can prep data faster and do deeper analyses because KNIME lets them: \* Connect to all data sources and access any file format in one visual environment. \* Transform data self-sufficiently in the same visual environment without IT dependency \* Use visual workflows from others as blueprints to get started faster \* Automate repetitive data tasks like data prep and reporting with reusable workflows \* Minimize the time to spot and fix errors with each step of the analysis clearly visible, and track changes with version control \* Access thousands of self-explanatory nodes to perform the actions needed on data \* Create workflows of any complexity by joining nodes together via drag and drop End users can get instant insights with custom-built, interactive data apps without needing to know how to code or build analytical models. They can make faster, data-driven decisions with advanced analytics at their disposal because KNIME lets them: \* Interact with analyses of any complexity level with an intuitive data app UI \* Easily access data apps via the browser with a secure connection or shareable link \* Identify patterns with job-relevant data apps and provide feedback to improve the model \* Lower the barrier between them and data science teams, enhancing analytics output accuracy \* Choose to get insights from simple dashboards or complex, interactive visualizations \* Explore data and perform ad hoc analyses using interaction points within data apps \* Avoid vendor lock-in and adapt to changing business needs with an extensible platform MLOps and IT teams use KNIME to securely deploy, manage, and scale with a single installation while ensuring enterprise-grade security and governance. KNIME enables them to: \* Safely deploy and monitor models from one single place \* Ensure adherence to best practices \* Meet enterprise needs while ensuring data security and governance \* Securely productionization data science at scale... [Read more](https://www.softwareadvice.com/bi/knime-analytics-platform-profile/)

### Best rated features:

Data Visualization

5.0

Workflow Management

5.0

Data Transformation

5.0

Ad hoc Reporting

5.0

### Worst rated features:

Data Extraction

3.7

Third-Party Integrations

4.0

[See all features](https://www.softwareadvice.com/bi/knime-analytics-platform-profile/#key-features)

### Product: Aurora LightZ

[Aurora LightZ](https://www.softwareadvice.com/sales-forecasting/aurora-lightz-profile/)

5.0

[(2)](https://www.softwareadvice.com/sales-forecasting/aurora-lightz-profile/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Aurora LightZ elevates forecasts and planning with AI-Enabled analytics in an intuitive/no-code platform. Just load data and LightZ AI automatically builds a model complete with reports, visualization, forecasts, and predictions. No need for data science/statistics skills or IT support. LightZ is fast-to-value, delivering unbiased insights for better data driven decision-making with higher confidence. Other tools require someone to connect the tool's features to the data and render an output. With LightZ, its AI builds a full function model complete with reports and intelligent interactive charts that apply built-in AI and analytics that automatically find the haystacks and needles you didn't know were there and reveal unseen risks and unknown opportunities. LightZ has broad applications across supply-chain, inventory, demand planning, sales, operations, and finance. Gain a better S&OP through reduced demand forecast error at the SKU/Customer level, triangulate demand through AI demand signals, correlate leading external indicators to find business drivers, apply analytics to identify where supply-chains are out of sync, engage AI scoring to determine which sales deals have a propensity to close from those that don't. Optimize inventory, reduce fulfillment fines, assure SLA compliance with Monte Carlo Simulation. And more... Customers Choose Aurora Because... - They need realistic proactive planning in a supply constrained environment - They need to minimize E&O and inventory on-hand - They can’t tolerate 20% – 40%+ demand forecast error - They’re blind to quantify product lifecycle & supply chain risks - They’re concerned about missing a forecast Our Customers Get -A “control-tower” to drive transparency and achieve revenue targets - An ability to deliver the right products at the right time - An intuitive/no-code platform that decreases demand forecast error by 66% or better - A fast-to-value platform that automates insights for unbiased data-driven decisions - Advanced AI/ML technology to predictively and prescriptively improve business outcomes .... [Read more](https://www.softwareadvice.com/sales-forecasting/aurora-lightz-profile/)

### Basic

$349.95/month

[See full pricing details](https://www.softwareadvice.com/sales-forecasting/aurora-lightz-profile/#pricing-and-plans)

### Product: CB Insights

[CB Insights](https://www.softwareadvice.com/bi/cb-insights-profile/)

4.67

[(3)](https://www.softwareadvice.com/bi/cb-insights-profile/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

CB Insights is a market intelligence solution that enables businesses to view and analyze data across a variety of industries including investment banking, venture capital, corporate development, private equity and more. The platform provides mosaic scores, which enable users to gain visibility into the progress rate of emerging organizations. CB Insights enables professionals to analyze market data and identify feasible project paths using the predictive modelling and natural language processing (NLP) functionality. Managers can also explore promising investment opportunities by evaluating emerging trends.... [Read more](https://www.softwareadvice.com/bi/cb-insights-profile/)

### Best rated features:

Multiple Data Sources

5.0

Data Import/Export

5.0

Reporting/Analytics

5.0

Dashboard

3.0

[See all features](https://www.softwareadvice.com/bi/cb-insights-profile/#key-features)

### 10 day free trial

$0.00/year

[See full pricing details](https://www.softwareadvice.com/bi/cb-insights-profile/#pricing-and-plans)

### Product: Accern

[Accern](https://www.softwareadvice.com/artificial-intelligence/accern-profile/)

5.0

[(1)](https://www.softwareadvice.com/artificial-intelligence/accern-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Accern empowers domain experts and business analysts to extract the most accurate insights from massive streams of unstructured text data–including news, social media, industry reports and internal documents—with the Accern NoCodeNLP Platform, within minutes. Accern offers pre-built AI/ML/NLP solutions to minimize time to value and maximize ROI for equity research, credit risk, M&A activity, ESG performance, insurance claims, fraud prevention, sanctions monitoring and more. Recognized as the first No-Code NLP Platform-as-a-Service (PaaS) and industry leader with the highest accuracy scores, Accern also enables data scientists to customize end-to-end AI/ML/NLP workflows with BYO datasets, taxonomies, models and pre-integrated dashboards and DSML platforms. In production at companies like Allianz, William Blair and Mizuho Bank, Accern accelerates innovation by enhancing existing models and enriching BI dashboards. Headquartered in New York City, Accern is backed by Fusion Fund, Mighty Capital, Shasta Ventures and Tribe Capital. Learn more at https://accern.com/.... [Read more](https://www.softwareadvice.com/artificial-intelligence/accern-profile/)

### Best rated features:

Machine Learning

5.0

Sentiment Analysis

5.0

Search/Filter

5.0

[See all features](https://www.softwareadvice.com/artificial-intelligence/accern-profile/#key-features)

### Product: OpenText Analytics Cloud

[OpenText Analytics Cloud](https://www.softwareadvice.com/bi/opentext-magellan-profile/)

5.0

[(1)](https://www.softwareadvice.com/bi/opentext-magellan-profile/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

OpenText Magellan is a predictive analytics platform powered by artificial intelligence (AI) and machine learning. The platform is designed to help businesses across various industries make data-driven decisions by combining self-service analytics and real-time access to big data. Reports and dashboards can be created using both structured and unstructured data imported from enterprise data management platforms and third party systems. Features of OpenText Magellan include machine learning model creation, data crawlers, natural language processing (NLP), data visualization, algorithm customization, data connectors, and more. Reports and analytics can be used to better understand customers, partners, employees, sales, incidents, and other metrics that affect business performance.... [Read more](https://www.softwareadvice.com/bi/opentext-magellan-profile/)

### Basic

$0.01

[See full pricing details](https://www.softwareadvice.com/bi/opentext-magellan-profile/#pricing-and-plans)

### Product: Pecan

[Pecan](https://www.softwareadvice.com/bi/pecan-profile/)

5.0

[(1)](https://www.softwareadvice.com/bi/pecan-profile/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Founded in 2018, Pecan is a cutting-edge predictive analytics platform that leverages its pioneering Predictive GenAI technology to eliminate obstacles to AI adoption. Pecan democratizes predictive modeling by enabling data and business teams to harness its power without the need for extensive expertise in data science or data engineering. Guided by Predictive GenAI, the Pecan platform empowers users to rapidly define and train predictive models tailored precisely to their unique business needs. Automated data preparation, model building, and deployment accelerate AI success. Pecan's proprietary fusion of predictive and generative AI quickly delivers meaningful business impact, making AI adoption more accessible, efficient, and impactful than ever before. Learn more at www.pecan.ai.... [Read more](https://www.softwareadvice.com/bi/pecan-profile/)

### Starter

$950.00/month

### Business

$1,750.00/month

### Enterprise

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/bi/pecan-profile/#pricing-and-plans)

### Product: Treasure Data Suite

[Treasure Data Suite](https://www.softwareadvice.com/crm/treasure-data-suite-profile/)

5.0

[(1)](https://www.softwareadvice.com/crm/treasure-data-suite-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Treasure Data Customer Data Platform helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. We are the best fit for enterprises and fast-growing companies because we seamlessly integrate with your existing tech stack while delivering the fastest time to value, regardless of complex environments. Our enterprise-level safeguards ensure data quality, governance, security, privacy compliance, and scalability to help companies manage consent and reduce risk across brands and regions. Powerful and user-friendly tools unite data, analytics and business users to improve efficiency and drive growth. Treasure Data is trusted by hundreds of Fortune 500 and Global 2000 companies, has won numerous awards, and has been named a strong performer and leader by top analyst firms. Headquartered in Mountain View, CA, Treasure Data has offices in Japan, South Korea, England and France to help leading brands around the world make the connection.... [Read more](https://www.softwareadvice.com/crm/treasure-data-suite-profile/)

### Best rated features:

Customer Profiles

5.0

Data Capture and Transfer

5.0

Personalization

5.0

Behavioral Analytics

5.0

[See all features](https://www.softwareadvice.com/crm/treasure-data-suite-profile/#key-features)

### Product: JMP

[JMP](https://www.softwareadvice.com/bi/jmp-profile/)

4.55

[(53)](https://www.softwareadvice.com/bi/jmp-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

JMP is an on-premise data analytics solution that helps scientists, engineers and data explorers understand complex data relationships and visualize them via interactive dashboards. The data acquisition and cleanup functionalities allow users to import data from Open Database Connectivity (ODBC) compliant databases and screen data for outliers, entry errors and missing values, among other inconsistencies. JMP enables data explorers to utilize what-if scenarios and reliability analysis to depict patterns, gain insights into product performance and address design vulnerabilities. It lets users design all experiments based on current problems, budgets and available timing. Additionally, leaders can conduct consumer and market research via data mining, survey analysis, choice experiments and more. JMP allows organizations to use third-party analytics tools, such as SAS, MATLAB, R and Python. It is available on a perpetual license and support is extended via email, discussion forum, documentation and FAQs.... [Read more](https://www.softwareadvice.com/bi/jmp-profile/)

### Best rated features:

Reporting & Statistics

5.0

Data Import/Export

5.0

Data Analysis Tools

5.0

Performance Metrics

5.0

### Worst rated features:

Statistical Simulation

1.0

Association Discovery

2.5

KPI Monitoring

3.0

[See all features](https://www.softwareadvice.com/bi/jmp-profile/#key-features)

### Basic

$1,390.00/year

Bulk discounts available

### JMP Pro

$8,820.00/year

Bulk discounts available

### JMP Clinical

$8,820.00/year

Bulk discounts available

[See full pricing details](https://www.softwareadvice.com/bi/jmp-profile/#pricing-and-plans)

1

[2](https://www.softwareadvice.com/bi/predictive-analytics-comparison/?page=2)[3](https://www.softwareadvice.com/bi/predictive-analytics-comparison/?page=3)[4](https://www.softwareadvice.com/bi/predictive-analytics-comparison/?page=4)[5](https://www.softwareadvice.com/bi/predictive-analytics-comparison/?page=5)

...

[11](https://www.softwareadvice.com/bi/predictive-analytics-comparison/?page=11)

## Popular Comparisons

[

Microsoft Power BI vs Tableau

](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/vs/tableau/)[

Splunk Enterprise vs Google Cloud

](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/vs/splunk-enterprise/)[

Wolfram Mathematica vs MATLAB

](https://www.softwareadvice.com/bi/matlab-profile/vs/wolfram-mathematica/)[

Looker vs Minitab

](https://www.softwareadvice.com/bi/looker-profile/vs/minitab/)[

Syft Analytics vs Workday Adaptive Planning

](https://www.softwareadvice.com/bi/syft-analytics-profile/vs/workday-adaptive-planning/)

The term predictive analytics has gained increased attention as a [business intelligence](https://www.softwareadvice.com/bi/) (BI) tool, particularly as BI itself has grown in popularity. Predictive analytics software uses mathematical models and algorithms to analyze an organization’s data and provide users with a forecast of future outcomes and events. There are many vendors on the market today that sell predictive analytics tools, so we put together this buyer’s guide to help you better understand the options available. In this guide, we’ll review:

[What Is Predictive Analytics Software?](#WhatIsPredictiveAnalyticsSoftware)

[Common Features of Predictive Analytics Software](#CommonFeaturesofPredictiveAnalyticsSoftware)

[What Type of Buyer are You?](#WhatTypeofBuyerareYou)

[Market Trends to Understand](#MarketTrendstoUnderstand)

## What Is Predictive Analytics Software?

While traditional BI software usually examines past and present trends within a company, predictive analytics solutions look to the future to help decision makers plan ahead. These systems extract and code a company’s historical information to determine patterns. Armed with these patterns, predictive models are then created and used to forecast possible trends and outcomes.

This is not an exact science, and forecasts do contain a margin of error. But the key advantage of predictive analytics software is that it can highlight upcoming opportunities and potentials for risk to improve the quality of decision-making around those events.

\_Predictive analytics visualization from [SAP](https://www.softwareadvice.com/bi/sap-business-intelligence-profile/)

There are four types of analytics users should know about, which can aid a business in different ways:

**Descriptive**

Descriptive analytics uses incoming data to identify trends occurring in real-time. This can help answer the question, “What is going on right now?”

**Diagnostic**

Diagnostic analytics uses historical data to determine the cause of an event in the past. This can help answer, “Why did this happen?”

**Predictive**

Predictive analytics uses historical data to find trends and uses them to predict future events. This can help answer, “What will happen next month?”

**Prescriptive**

Prescriptive analytics uses both descriptive and predictive data to determine a specific action to take. This can help answer, “How can I solve this problem?”

## Common Features of Predictive Analytics Software

Predictive analytics software features can vary greatly from vendor to vendor—as can how basic or advanced they are—but there are a few features found in many systems:

**Functionality**

**Description**

**Predictive modeling**

The cornerstone of any predictive analytics software system, predictive modeling is a statistical technique used to predict certain outcomes and behaviors. Models are created using a company’s historic data, then applied to new data to test their accuracy and revised accordingly.

[Data mining](https://www.softwareadvice.com/bi/data-mining-comparison/)

Data mining is the process of extracting information from a data set in order to identify patterns that can be used to understand other data sets. Often used in tandem with predictive modeling, data mining provides the relational information needed to score the variables used when creating models.

**Text analytics**

Another feature common to predictive analytics software, text analytics allows users to mine textual sources for information, which is then categorized. Because many data sources are made up of unstructured text, as opposed to predefined numerical data, text analytics can be a valuable resource for uncovering and processing information that may otherwise remain unused.

[Data visualization](https://www.softwareadvice.com/bi/data-visualization-comparison/)

Whereas data mining is used to assign relationships to disparate pieces of information, data visualization is a method for viewing those relationships. In other words, it translates predictive insights into charts, graphs or maps that you can then view on dashboards. While data visualization can be considered a more advanced feature, its rise in popularity across many analytics platforms, including BI suites, has added to its commonality in stand-alone predictive analytics systems.

**R integration**

R is an increasingly popular open-source programming language widely used by data miners and statisticians. While R integration is an advanced feature not found in all predictive analytics software, it’s a powerful analytical tool that can boost the abilities of a system by allowing it to mine large amounts of data faster.

## What Type of Buyer Are You?

Before evaluating predictive analytics software, it’s important to determine what you plan to use it for. Some of the most common uses of these systems are found in the following industries:

**Banking and financial.** Predictive analytics software has been a mainstay of the banking and financial industries, namely to predict credit scores and help with fraud prevention, and continues to find broad application there today. Financial advisors are also finding predictive analytics useful in helping forecast market behavior.

**Retail.** By providing a forward-looking analysis of customer behavior, predictive analytics can be used in retail to optimize marketing, pricing and product distribution along with sales forecasts and site selection.

**Healthcare.** Predictive analytics is finding wide use in the healthcare industry, particularly as a means to improve patient care, help with disease prevention and improve hospital management and administration.

## Market Trends to Understand

As you begin to evaluate predictive analytics software, there are a few important trends to be aware of:

**Greater ease-of-use.** As traditional BI systems become more user-friendly for business professionals and others lacking IT experience, predictive analytics is closely following suit. Visualizing predictive data has become highly valuable to organizations, and vendors are creating software that allows decision-makers to more easily grasp and act on the insights they provide with everything from charts and bar graphs to heat maps and scatter plots.

**Movement to the cloud.** As more predictive analytics systems are being offered in the cloud, per-use and subscription-based opportunities are growing. This may be an attractive option for businesses that lack the in-house staff needed to set up and decipher complex statistical modeling or the funds to host an on-premise system.

**Increased adoption beyond financial services.** While the banking, financial services and insurance industries continue to hold the largest market share for predictive analytics, the growth in customer data being compiled by retailers and manufacturing companies has fueled an increase in more industry-specific software as well. This is evident in the healthcare industry, for example, where predictive analytics systems specifically designed for use in this market are becoming increasingly available.

**Overall market growth.** The rapid growth in the amount of data gathered by companies combined with technological advances in how it’s able to be processed is fueling a significant expansion in the predictive analytics market. This growth will continue to be a driving factor in the increase of predictive analytics products made available to consumers, along with an increase in the functionality breadth of these products.

### Related Predictive Analytics Software

-   [Artificial Intelligence Software](https://www.softwareadvice.com/artificial-intelligence/)
-   [Big Data Software](https://www.softwareadvice.com/bi/big-data-comparison/)
-   [Business Intelligence Software](https://www.softwareadvice.com/bi/)
-   [Data Visualization Software](https://www.softwareadvice.com/bi/data-visualization-comparison/)
-   [Decision Support Software](https://www.softwareadvice.com/decision-support/)
-   [Reporting Software](https://www.softwareadvice.com/reporting-tools/)
-   [Sales Forecasting Software](https://www.softwareadvice.com/sales-forecasting/)
-   [Text Mining Software](https://www.softwareadvice.com/category/4785-text-mining/)