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Domo puts data to work for everyone so they can multiply their impact on the business. Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with ...Read more about Domo

4.3 (296 reviews)

5 recommendations


Hevo is a no-code, bi-directional data pipeline platform specially built for modern ETL, ELT, and Reverse ETL Needs. It helps data teams streamline and automate org-wide data flows that result in a saving of ~10 hours of engineeri...Read more about Hevo

4.6 (95 reviews)

1 recommendations

Anypoint Platform

Anypoint Platform is an application development solution for organizations that are looking to integrate applications, data sources and devices using application programming interfaces (API). The solution is suitable for industrie...Read more about Anypoint Platform


A2X is an ETL and financial management solution that helps businesses automate accounting for multiple eCommerce platforms, such as Walmart, Shopify, Etsy, Amazon, and eBay. A2X allows businesses to integrate the platform with se...Read more about A2X

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Boomi is the world’s most popular, independent, cloud-native integration and automation platform. Boomi simplifies digital landscapes, so it’s easier to streamline customer experiences, automate business processes, and adopt new t...Read more about Boomi

Power My Analytics

Power My Analytics is the only solution that enables businesses to automate marketing reports with one click. It enables users to connect to popular data sources, such as Google Analytics, Salesforce, and Microsoft Dynamics CRM, a...Read more about Power My Analytics


ClicData is a business intelligence (BI) dashboard solution designed for use primarily by small and midsized businesses. The tool enables end users to create reports and dashboards. A drag-and-drop interface designed for ease...Read more about ClicData


ImportOMatic is a data integration solution for Blackbaud's Raiser's Edge and Raiser's Edge NXT fundraising solutions. It is deployed as a plug-in for the Raiser’s Edge platform. ImportOMatic allows users to filter and transf...Read more about ImportOmatic


Matillion is an extract, transform, load (ETL) solution for cloud data warehouses such as Amazon Redshift, Google BigQuery and Snowflake. The centralized platform enables users to automatically schedule orchestration jobs and proj...Read more about Matillion


Supermetrics is a reporting solution that helps small to large businesses to transfer marketing data on external reporting, analytics, storage and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery an...Read more about Supermetrics


Your marketing team manages campaigns across dozens of platforms, websites, or locations. Monitoring performance, gathering insights, and reporting results is challenging. Your current process is tedious and frustrating. The tool...Read more about Whatagraph


Skyvia is a cloud-based data integration, backup and management platform for businesses of all sizes. Key features include direct data integration between apps, scheduling settings for backup automation, a wizard to simplify local...Read more about Skyvia is a no-code data automation and analytics platform designed to help users streamline data extraction, stitch data from multiple sources and accounts, as well as simplify cross-channel reporting. Automate data flows in...Read more about


Glew is an e-commerce analytics tool for online retailers, omnichannel merchants, digital agencies, DTC brands, and B2B companies. It provides multi-channel business reports and over 150 integrations. The system offers many insigh...Read more about Glew


Workato is an integration platform as a service (iPaaS)-based business intelligence platform designed for organizations of any size. It enables IT teams and businesses to carry out enterprise-level integrations and process automat...Read more about Workato


Pentaho is a business intelligence system designed to help companies make data-driven decisions, with a platform for data integration and analytics. The platform includes extract, transform, and load (ETL), big data analytics, vis...Read more about Pentaho

K3 by BroadPeak

K3 is a low code integration and streaming ETL (extract, transform, load) platform for businesses within industries including trading, healthcare, hospitality, retail, software and manufacturing. The low code platform offers tools...Read more about K3 by BroadPeak


Recognized as the best tool for migrating data to or from Salesforce, Trujay supports a large number of CRM systems through its migration wizard and guided/custom migrations. No technical skills or additional software is needed. N...Read more about Trujay


ZEMA is a data discovery and analysis solution that helps businesses in agriculture, energy, data services, and other industry segments streamline operations related to data alignment, aggregation, sharing, and more on a centraliz...Read more about ZEMA


If you use Shopify, Amazon, Square, PayPal, Treez, Clover, Toast, Mindbody and/or other popular ecommerce and POS systems, Bookkeep is your secret weapon. Our tool automatically posts accrual-based daily sales summary financials t...Read more about Bookkeep

Buyers Guide

Last Updated: March 16, 2023

Inaccuracies in business data generate the wrong analyses and intelligence reports. This can result in poor decisions and failures, which will eventually be the downfall of a business.

Sounds scary? Because it is.

Your business needs an extract, transform, and load (ETL) solution that lets you define the frequency and cadence of data refresh. The software would ensure that the data in your reporting database is updated and accurate at all times. Your business intelligence (BI) software applies this data to get business insights, which then, allows you to make data-backed decisions.

To understand why accuracy, relevance, and date in a database is important, let's look at the example of the school grading system. In each term, the subject score is totaled and students are assigned grades. If the scores in a subject are unavailable, the final grades can't be assigned.

So, at the end of each term (frequency), you need all the scores (cadence).

As ETL is a technical tool, you need to know its features and benefits before purchasing it. Ensure that the tool you select meets the frequency and cadence requirements of data upload, which means getting the desired reports in the stipulated amount of time.

To help you select the right ETL solution for your business, we created this buyers guide to discuss the following topics:

What is ETL software?

ETL software is a platform that helps businesses manage data transfer from different sources into the central database of a BI solution. These sources could include software applications (such as CRM and HR), data files (such as CSV and XML), in-house databases, and cloud-based data storage solutions.

There are three components of an ETL solution:

  • Extract: Reads data from different databases and software solutions.

  • Transform: Performs data cleaning and formatting functions on the extracted data, so that its format (such as text, date, and numbers) is consistent with the data warehouse fields or headers (such as name, payment details, and contacts).

  • Load: Moves data after the second step (i.e., data transformation) to the data warehouse. This data can be loaded into either a cloud-based or an on-premise data warehousing solution.


ETL workflow in Altova (Source)

Common features of ETL software

The first step in purchasing an ETL solution to understand its features. This will help you shortlist products based on the offered capabilities, ensuring that the product you choose performs all the functions you need.

The table below lists the common features of ETL software.

Data integration

Extracts data from different sources such as local servers and software applications. Some products offer built-in connectors that let users extract data from different software such as CRM and HR.

Job scheduling

Schedules and monitors the data importing and loading operations for different sources. For instance, you can set a data extraction operation every 12 hours.

Workflow interface

Provides users a graphical interface to design ETL workflows. This lets them easily perform ETL operations, as the process doesn't require a lot of technical know-how.

Data cleansing

Cleans data errors, such as truncation spaces and formatting issues, before uploading the data into the data warehouse.


Provides users reports related to their ETL operations. These reports can include the amount of data transferred, time taken, and growth in data volume.

What type of buyer are you?

As ETL is a technical function, your technological proficiency will decide the type of software you should purchase. In this section, we analyze the needs and challenges of two types of software buyers. We've also identified the types of ETL software that each buyer type should consider for use.

  • Small businesses with less technical expertise. If your business doesn't have a dedicated IT staff, select a solution that offers built-in data connectors that allow smooth data transfers. This will help you extract data from different sources without having to manually code the operations.

  • Businesses with dedicated IT teams. Buyers with a dedicated IT team are better equipped to create custom data connections and managing solutions as they can fully understand technical issues. For this reason, buyers should choose a tool that offers advanced reporting, which can help them identify ways to improve their ETL operations.

Benefits of ETL software

The next step of the buyer journey is to understand the advantages of using the software. Understand the usefulness of the software, how it will suit your business, and things to focus on before making the final decision.

Based on our research, here are a few benefits of ETL software:

  • Accurate and real-time reporting. The manual processes of data collecting, cleaning, and uploading are time consuming and prone to error. An ETL solution automates these steps, thus, helping you generate timely and accurate business reports.

  • Automatic data sync. It's hard to manually sync all the databases, which means that the generated reports aren't always accurate. For instance, if all your sales and purchase management systems aren't synchronized, profit estimates will be incorrect. ETL software ensures that all data sources are automatically synced with the BI database.

  • Visual workflows. ETL operations are purely technical and, if done manually, require programming knowledge. An ETL solution offers a visual workflow designer interface that lets you define all the data operations in a process. This provides a graphical representation of your data-related workflows.

Market trends to understand

While you decide on whether to implement an ETL solution in your organization, you should be aware of the relevant market trends. Find out which vendors are incorporating new technologies in their offerings because this could potentially give you first-mover advantage in the market.

According to our research, e**vent streams being an integral part of ETL software will be the biggest market trend**.

Akin to live dashboards, event streams allow you to monitor the real-time information of your business functions. For example, shipment tracking streams let you track the real-time status and location of your shipments.

Unlike the traditional ETL approach, in which data is refreshed at fixed intervals, event streams refresh data in real time. For this reason, the latter requires higher network bandwidth and more efficient data management. As demand for event streams in BI grows, we expect ETL vendors to incorporate it in their offerings by 2022.