Finding software can be overwhelming. Software Advice has helped hundreds of businesses choose the right ETL software for collecting and uploading data into their data warehouse.

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Domo is the Business Cloud®, empowering organizations of all sizes with BI leverage at cloud scale in record time. With Domo, BI-critical processes that took weeks, months or more can now be done on the fly, in minutes or seconds,... Read more


Recent recommendations: 11 recommendations

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ClicData is a business intelligence (BI) dashboard solution designed for use primarily by small and midsized businesses. The tool enables end users to create reports and dashboards. A drag-and-drop interface designed for ease... Read more


Recent recommendations: 7 recommendations

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Anypoint Platform

Anypoint Platform is an application development solution for organizations that are looking to integrate applications, data sources and devices using application programming interfaces (API). The solution is suitable for industrie... Read more

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A2X automates ecommerce accounting for Shopify, Amazon, Etsy, eBay and Walmart sellers worldwide. Trusted by leading e-commerce accountants worldwide. A2X is the missing piece connecting Xero, QuickBooks & Sage to your e-commerce... Read more

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Wolfram Mathematica

Wolfram Mathematica is a technical computing solution that provides businesses of all sizes with tools for image processing, data visualization and theoretic experiments. The notebook interface enables users to organize documents ... Read more

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ImportOMatic is a data integration solution for Blackbaud's Raiser's Edge and Raiser's Edge NXT fundraising solutions. It is deployed as a plug-in for the Raiser’s Edge platform. ImportOMatic allows users to filter and transf... Read more

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APPSeCONNECT is an enterprise integration platform that allows businesses to connect their on-premise and cloud applications into a single platform. It offers a range of connectors for e-commerce, cloud storage, customer relations... Read more

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Matillion is an extract, transform, load (ETL) solution for cloud data warehouses such as Amazon Redshift, Google BigQuery and Snowflake. The centralized platform enables users to automatically schedule orchestration jobs and proj... Read more

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SyncSpider is the app-2-app integration tool built for eCommerce. Grow your revenue with multichannel sales automation. Manage stock from a single place. Connect your eCommerce tools to work in sync. Create a flawless buying exper... Read more

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Pentaho is a business intelligence system designed to help companies make data-driven decisions, with a platform for data integration and analytics. The platform includes extract, transform, and load (ETL), big data analytics, vis... Read more

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K3 by BroadPeak

K3 is an integration and streaming ETL (extract, transform, load) platform for businesses within industries including trading, healthcare, hospitality, retail, software and manufacturing. The low code platform offers tools for man... Read more

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Workato is an integration platform as a service (iPaaS)-based business intelligence platform designed for organizations of any size. It enables IT teams and businesses to carry out enterprise-level integrations and process automat... Read more

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Grooper is a document automation and processing solution designed to help businesses in healthcare, legal, finance and other sectors extract and process data from various sources including PDFs, MS Word documents, emails and other... Read more

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Data Fabric

Talend Data Fabric is a cloud-based data integration platform that helps organizations in finance, retail, telecommunications and other industries collect, manage and transform business data. The platform enables IT teams to acces... Read more

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TIBCO Jaspersoft

TIBCO Jaspersoft is an on-premise and cloud-based business intelligence suite that is suitable for small to enterprise-level companies. The solution provides a drag-and-drop feature that allows users to create dashboards and repor... Read more

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Improvado is a marketing data aggregation tool to automate reporting. It is used by small and midsize businesses and can be hosted either in the cloud or on-premise. The solution allows users to connect multiple data sources to a ... Read more

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Xplenty is a cloud-based data integration platform that helps read, process and prepare information from various databases and integrate it with a wide variety of business applications. Primarily catering to the retail, hospitalit... Read more

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Funnel Dashboards & Reports is a cloud-based marketing analytics and reporting software for online advertisers and e-commerce companies. The software automatically collects data from all advertising platforms and allows marketers ... Read more

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Hevo Data is a no-code data pipeline platform that helps you integrate, clean, enrich, and bring together data from multiple data sources to your data warehouse such as Redshift, BigQuery, and Snowflake in real-time. The platform ... Read more

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Fivetran is a cloud-based business intelligence solution which caters to needs of analysts, data engineers and business intelligence teams. The solution is HIPAA compliant and provides connectors to pull data from multiple sources... Read more

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Buyers guide

Last Updated: June 17, 2021

Inaccuracies in business data generate the wrong analyses and intelligence reports. This can result in poor decisions and failures, which will eventually be the downfall of a business.

Sounds scary? Because it is.

Your business needs an extract, transform, and load (ETL) solution that lets you define the frequency and cadence of data refresh. The software would ensure that the data in your reporting database is updated and accurate at all times. Your business intelligence (BI) software applies this data to get business insights, which then, allows you to make data-backed decisions.

To understand why accuracy, relevance, and date in a database is important, let's look at the example of the school grading system. In each term, the subject score is totaled and students are assigned grades. If the scores in a subject are unavailable, the final grades can't be assigned.

So, at the end of each term (frequency), you need all the scores (cadence).

As ETL is a technical tool, you need to know its features and benefits before purchasing it. Ensure that the tool you select meets the frequency and cadence requirements of data upload, which means getting the desired reports in the stipulated amount of time.

To help you select the right ETL solution for your business, we created this buyers guide to discuss the following topics:

What is ETL software?

ETL software is a platform that helps businesses manage data transfer from different sources into the central database of a BI solution. These sources could include software applications (such as CRM and HR), data files (such as CSV and XML), in-house databases, and cloud-based data storage solutions.

There are three components of an ETL solution:

  • Extract: Reads data from different databases and software solutions.
  • Transform: Performs data cleaning and formatting functions on the extracted data, so that its format (such as text, date, and numbers) is consistent with the data warehouse fields or headers (such as name, payment details, and contacts).
  • Load: Moves data after the second step (i.e., data transformation) to the data warehouse. This data can be loaded into either a cloud-based or an on-premise data warehousing solution.

Altova's ETL workflow screenshot

ETL workflow in Altova (Source)

Common features of ETL software

The first step in purchasing an ETL solution to understand its features. This will help you shortlist products based on the offered capabilities, ensuring that the product you choose performs all the functions you need.

The table below lists the common features of ETL software.

Data integration Extracts data from different sources such as local servers and software applications. Some products offer built-in connectors that let users extract data from different software such as CRM and HR.
Job scheduling Schedules and monitors the data importing and loading operations for different sources. For instance, you can set a data extraction operation every 12 hours.
Workflow interface Provides users a graphical interface to design ETL workflows. This lets them easily perform ETL operations, as the process doesn't require a lot of technical know-how.
Data cleansing Cleans data errors, such as truncation spaces and formatting issues, before uploading the data into the data warehouse.
Reporting Provides users reports related to their ETL operations. These reports can include the amount of data transferred, time taken, and growth in data volume.

What type of buyer are you?

As ETL is a technical function, your technological proficiency will decide the type of software you should purchase. In this section, we analyze the needs and challenges of two types of software buyers. We've also identified the types of ETL software that each buyer type should consider for use.

  • Small businesses with less technical expertise. If your business doesn't have a dedicated IT staff, select a solution that offers built-in data connectors that allow smooth data transfers. This will help you extract data from different sources without having to manually code the operations.
  • Businesses with dedicated IT teams. Buyers with a dedicated IT team are better equipped to create custom data connections and managing solutions as they can fully understand technical issues. For this reason, buyers should choose a tool that offers advanced reporting, which can help them identify ways to improve their ETL operations.

Benefits of ETL software

The next step of the buyer journey is to understand the advantages of using the software. Understand the usefulness of the software, how it will suit your business, and things to focus on before making the final decision.

Based on our research, here are a few benefits of ETL software:

  • Accurate and real-time reporting. The manual processes of data collecting, cleaning, and uploading are time consuming and prone to error. An ETL solution automates these steps, thus, helping you generate timely and accurate business reports.
  • Automatic data sync. It's hard to manually sync all the databases, which means that the generated reports aren't always accurate. For instance, if all your sales and purchase management systems aren't synchronized, profit estimates will be incorrect. ETL software ensures that all data sources are automatically synced with the BI database.
  • Visual workflows. ETL operations are purely technical and, if done manually, require programming knowledge. An ETL solution offers a visual workflow designer interface that lets you define all the data operations in a process. This provides a graphical representation of your data-related workflows.

Market trends to understand

While you decide on whether to implement an ETL solution in your organization, you should be aware of the relevant market trends. Find out which vendors are incorporating new technologies in their offerings because this could potentially give you first-mover advantage in the market.

According to our research, event streams being an integral part of ETL software will be the biggest market trend.

Akin to live dashboards, event streams allow you to monitor the real-time information of your business functions. For example, shipment tracking streams let you track the real-time status and location of your shipments.

Unlike the traditional ETL approach, in which data is refreshed at fixed intervals, event streams refresh data in real time. For this reason, the latter requires higher network bandwidth and more efficient data management. As demand for event streams in BI grows, we expect ETL vendors to incorporate it in their offerings by 2022.