--- title: "Domo Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Domo. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Domo is a good fit for you!" source_url: "https://www.softwareadvice.com/bi/domo-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Data Visualization Software](https://www.softwareadvice.com/bi/data-visualization-comparison/) / [Domo](https://www.softwareadvice.com/bi/domo-profile/) / Domo Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/bi/domo-profile/) Reviews [Alternatives](https://www.softwareadvice.com/bi/domo-profile/alternatives/) # Domo User Reviews ## Reviews summary - Overall rating: 4.3/5 - Total reviews: 331 ### Secondary ratings - Ease of use: 4.1/5 - Customer support: 4.0/5 - Value for money: 4.0/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 170 reviews (51%) - 4 stars: 112 reviews (34%) - 3 stars: 35 reviews (11%) - 2 stars: 5 reviews (2%) - 1 star: 9 reviews (3%) ### Most mentioned pros - Domo allows me to look at all the critical finical information that is needed to track the daily-monthly and yearly revenue that is frequently looked at in our company. - Very useful tool that gives us the vital finical information in our industry. - DOMO plays as an integrated platform that combines data from various data sources so that data scientists and data analyst could easily do the further investigations. ### Most mentioned cons - It can also be confusing figuring out how to request to join a card/project if you don't know who the owner is, or having to contact them outside the platform since the notification system doesn't always seem to... notify people. - Not sure how we would be able to test new dataset builds when we are being charged for each run/update of a dataset. - Etl functions and heavier dashboards slowed the entire page down and was difficult to work with ## Domo customer reviews Showing reviews 1-25 of 331 (page 1). ### Flexible Cross-Channel Reporting with Strong Customization - Overall rating: 4/5 - Reviewer: Lukas A. - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: less than 1 year · weekly - Reviewed: October 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Domo was a strong platform for turning fragmented advertising data into reporting that supported both internal analysis and meaningful client conversations. I did appreciate being able to standardize inconsistent campaign naming and shape dashboards around the KPIs that mattered to each individual client of ours. The ability to explore results by platform, campaign, or date range during meetings made the dashboards practical and, in more than one instance, provided substantial value to particularly curious clients, thereby strengthening our relationship with them. While all this was appreciated across our teams, adapting a broad BI platform to agency-specific requirements often demanded more custom configuration than expected, particularly for management fees and blended costs. Although I was not responsible for the software budget, I was also made aware that the consumption-based pricing could become difficult to forecast as usage increased. We eventually transitioned to a competitor that aligned more closely with our agency’s reporting model, but my overall experience with Domo was positive, and I found its analytical flexibility and customization capabilities consistently useful. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Domo gave me the flexibility to go beyond surface-level channel reporting and build views around the KPIs that actually mattered to each of our clients. Magic ETL was useful for cleaning campaign taxonomy, which, needless to say, is a constant struggle for marketers, and helped me join platform data with revenue, thereby creating consistent measurement across accounts. Its dashboards supported productive client conversations because we could drill into performance by channel, campaign, or time period in real time and do so without running into UX roadblocks. Our current platform is slightly more purpose-built for our specific agency's reporting, but I will say that Domo offered a solid, satisfactory degree of data customization and performance analysis. #### Cons What I liked least about Domo was the effort required to adapt a broad BI platform to agency-specific reporting needs. Metrics such as markups, management fees, and blended media costs often required custom calculations rather than being available out of the box. While I was not directly responsible for managing the platform’s budget, it was shared with me that its consumption-based pricing made costs difficult to predict in scenarios where client usage increased. I will emphasize that these drawbacks never made Domo ineffective, but they contributed to a more specialized competitor becoming the better long-term fit for our agency. --- ### Domo has been a very helpful tool - Overall rating: 4/5 - Reviewer: Melissa R. - Industry: Telecommunications - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: June 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. been pretty good, we are about 75% through automating our reports and it has been a huge help. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It automatically connects to our crm and our data files and we don't have to manually import them in. #### Cons that you can't schedule and excel file to export with the formatting that the card is set up with . --- ### Pros and cons of domo - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Construction - Company size: 501-1000 employees - Product usage: less than 1 year · weekly - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered Very useful tool that gives us the vital finical information in our industry. Very well organized one you find what you are looking for. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Domo allows me to look at all the critical finical information that is needed to track the daily-monthly and yearly revenue that is frequently looked at in our company. #### Cons This program is not very user friendly as far as navigation. It is a self learning program as far as finding the information you need to look at. --- ### My time with Domo - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Computer Networking - Company size: 10000+ employees - Product usage: 3-5 years · weekly - Reviewed: January 2026 - Review source details: This review was submitted organically. No incentive was offered I thought my experience was great. Easy to learn the basics while advanced features were a bit more difficult. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Domo makes it really easy to bring all your data together in one place and visualize it quickly. The dashboards are clean and interactive and was fairly easy to learn. #### Cons While basic dashboards are easy, the advanced features and integrations can take time to master. It can feel intimidating at times. --- ### Extremely organized and easy way to review data! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 1001-5000 employees - Product usage: less than 1 year · daily - Reviewed: February 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Over the past year of learning and navigating this system at work I have found data retrieval to be so much easier than before, and extremely more organized. I cannot express how much I appreciate this program. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros DOMO is a phenomenal program that makes capturing data for the entire company organized and easy to evaluate! We previously used a different operating system and this one is a million times better. It is so easy to navigate and easy to pull the needed reports! #### Cons I think the "Buzz" section that takes up the entire right side of the screen should have a toggle bar to make that section smaller. In the capacity I use this system I don't typically use the Buzz section so it would be nice if I should hide that section and view more of the screen I actually need. --- ### Great if you have the time to set it up - Overall rating: 3/5 - Reviewer: Joseph E. - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: less than 1 year · monthly - Reviewed: October 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I had a lot of DOMO demos then tried using the product for a month or so. I tried connecting some things but ultimately gave up as I couldn't figure it out. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I love how much you can do with it. DOMO is very advanced as you can connect just about any platform to it and visualize it anyway you want. #### Cons I don't like how much the cost can add up and how much time it takes to set up everything the way you want it to. --- ### Domo is a powerful business intelligence platform that provides visualization - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Hospital & Health Care - Company size: 51-200 employees - Product usage: less than 1 year · weekly - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I find the data analysis capabilities in Domo particularly useful. The platform allows me to inspect and transform data easily, enabling me to uncover trends and patterns that inform our business strategies #### Cons At first Domo is very difficult to navigate asides of this learning curve no issues --- ### Data management using Domo - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Banking - Company size: 10000+ employees - Product usage: 1-3 years · daily - Reviewed: September 2022 - Review source details: This review was submitted organically. No incentive was offered It gives a new way technique of data management and analysis. We are very happy with this software. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It's easy to customize and drive this program. Our consumers may access data from their mobile gadgets or any location with internet access. Tables and graphs are intuitively laid out for users. The drag-and-drop component makes it simple to assemble visualizations. #### Cons The execution and customer service have been a disaster. We used two separate advisors for the deployment but never used the solutions they suggested. --- ### With Domo, ANYONE can put their data to great use. - Overall rating: 5/5 - Reviewer: Creed S. - Industry: Medical Devices - Company size: 501-1000 employees - Product usage: 3-5 years · daily - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's so easy to use, it's really powerful, and it can really make a difference to an organization that is looking to better utilize it's data. On the other hand, it can really get expensive if you don't put in the effort to govern your costs. Domo needs to improve its consumption controls. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's one of the most robust and user-friendly data and BI platforms. I can connect to any number of systems, transform data, and visualize it literally within minutes. #### Cons Domo's new consumption pricing model solves the problem of paying for numerous extra features, and it brings a lot of flexibility to allow customers to control their costs. However, because Domo is so user-friendly, it's really difficult to keep the costs from spiraling out of control because of the "democritization" of data. --- ### Over Promise-Under deliver - Overall rating: 1/5 - Reviewer: Verified Reviewer - Industry: Industrial Automation - Company size: 51-200 employees - Product usage: 1-3 years · weekly - Reviewed: July 2025 - Review source details: This review was submitted organically. No incentive was offered Unfortunately we were sold on on numerous promises and features that have never come to fruition. They have no problems billing us for the lack of service. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros The theory of it. I had used Domo in a previous role and we had a data analytics specialist in-house that integrated all our business to utilize this platform. #### Cons Horrible customer service. Sadly, our service reps will not assist us with numerous questions to get our businesses integrated. --- ### Work can be stressful - but DOMO can help! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Pharmaceuticals - Company size: 51-200 employees - Product usage: 1-3 years · monthly - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered My overall experience with DOMO is a pleasant one. I have all my main filters saved so I am able to dwindle down to my saved features and I get right to my answer. This help a lot because I work on a lot of accounts so it is tedious work. But DOMO allows me to effectively and efficiently move my workload along! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I use DOMO frequently for my job to collect data metrics. I like how easy it is to access DOMO. It's easy to filter down to the exact metric you are looking for down to the date, metric and number amount. I also like how easy it is to export the file into a Microsoft Excel pdf. When I need to send me findings, I always need to attach the DOMO report which is easy to download. #### Cons DOMO can be a bit confusing and overwhelming to use when you first look at it. But this is because of how detailed it takes you when you are searching for your data. Once you get the hang of it and know how to save your filters, it is a piece of cake to utilize and is very effective. --- ### Great no-code/low-code BI tool for SMBs - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Consumer Goods - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: February 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great platform for SMB's to level up their BI game. More user friendly to those who may not have any coding/programming experience, but still allows those with technical ability to get the most out of the platform. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros Does not require any technical skills with their no-code Magic ETL dataflows which is super helpful for scaling a BI team. We are still on a fixed payment term, which has been extended for a few years which is great. Tons of pre-built connectors for Shopify and paid advertising platforms. #### Cons New pricing update based off token usage will be troubling. Not sure how we would be able to test new dataset builds when we are being charged for each run/update of a dataset. --- ### DOMO is Great! - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Law Practice - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: January 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the numerous reports you can run. There are reports for each department and it is customizable which is great. #### Cons It does not update in ream time. This is frustrating when we have deadlines and need accurate information. --- ### Gets the job done - Overall rating: 4/5 - Reviewer: Vincent B. - Industry: Computer Software - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: November 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We use Domo as a central place to process and visualize data from a number of internal sources. Almost no one outside of our BI team ever visits Domo. But I use it every day to monitor, analyze, and pull insights from our data sets. I found it easy to learn and while it's not without limitations, it's a very powerful tool that's crucial to my work. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros It's very easy to get data into Domo, clean, process, and visualize it. No code required and fairly easy to use and maintain. #### Cons Getting data out of Domo is challenging. It's expensive overall, and features like visualization hosting are extremely expensive. --- ### DOMO saves time and money - Overall rating: 4/5 - Reviewer: Zachary H. - Industry: Entertainment - Company size: 201-500 employees - Product usage: 1-3 years · daily - Reviewed: November 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Since using DOMO, we have saved a ton of time on data analysis and decision making processes for several areas of our business. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros I love how this tool makes it easy to combine multiple data sources and create dashboards and cards that make data analysis and reporting a snap. The time savings this tool provides is invaluable. #### Cons I wish DOMO had more connectors and improved some of their existing connectors. Their Qualtrics connector for example I think could be improved in a way that allowed survey result data to be pulled into DOMO so that I could analyze and present the data more easily than I can in Qualtrics itself --- ### A consistent fan and supporter - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Automotive - Company size: 10000+ employees - Product usage: 1-3 years · daily - Reviewed: June 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I'm a fan of DOMO and I like using it. It allows me and many of peers to use the technology and the data easily in the ways we need to use it to make critical business decisions. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's easy to use. Any tool that requires significant training isn't a tool that is going to be easily adopted. Domo is intuitive and efficient. #### Cons Not sure this is a domo thing or an us thing, the list of reports needed are extensive. --- ### There are MUCH better options - Overall rating: 2/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Management Consulting - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: April 2020 - Review source details: This review was submitted organically. No incentive was offered I have personal experience with several of Domo's competitors as an analytics consultant. None of the Storage/ETL/BI use cases I can think of would I put domo in my top 3 options. I have found it to be subpar in data warehousing, query editing, and data visualization which from what I can tell is the majority of its functionalities. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros This product provides a web-based hub for your data and visuals that centralizes where your team focuses to interact with their data. The ETL tools provide an easy to use low/no code interface to build simple queries. #### Cons Where Domo has removed complication (I assume to ease the use) they have dramatically limited this software capabilities in comparison to competitors. limitations include: - No ability to build visuals based on multiple tables - No ability to build filtering capabilities across tables - No ability to build relational models with existing tables - All "scripting" capabilities are glitchy and limited in their capabilities - Poor/nonexistent version control options - Compute resources are not brokered well and during high traffic times we can have dataflows run for up to 2 hours My worst experience with domo was with their customer service/integration team. One of their prebuilt integrations to a popular Web App, which domo is responsible for maintaining and servicing, has never functioned properly with our domo instance. The support case has been open for nearly a month and has just been escalated to someone that appears to know how to read the code I have been sending them to trouble shoot THEIR integration. They have promised resolution timelines twice and are now 2 weeks behind their initial promise. --- ### Domo Product - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Food & Beverages - Company size: 2-10 employees - Product usage: 1-3 years · weekly - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Functionality: 2/5 #### Pros That it has multiple forms to showcase data and selections to create reports. #### Cons It was simple in many functions and we only displayed it for day to day sales tracking. --- ### Easy-To-Work Business Intelligence Tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Health, Wellness and Fitness - Company size: 10000+ employees - Product usage: 3-5 years · daily - Reviewed: June 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros DOMO plays as an integrated platform that combines data from various data sources so that data scientists and data analyst could easily do the further investigations. The graphical programming tool (ETL) is another advantage for code-less development. The visualizations and dashboards are great for our business intelligence activities. #### Cons It's hard to set up the PDP policies even with the dynamic PDP policy since all the attributes need manual inputs. The help function is not that friendly. --- ### Best tool for data visualization and ETL. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 201-500 employees - Product usage: 3-5 years · daily - Reviewed: November 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Best thing about Domo is data preperation and data visualization on the single plateform and makes very efficient to work and very easy to connect data to visualization just import data and prepare and go on you don't need to worry about refresh data domo will take care those things we just need to focus on the productivity instead of setting up things. #### Cons In the data preperation there is a option view this is good option but if we want to edit already created view then it doesn't let you change that easily specially when we use group by in view. --- ### Domo for the win! - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Consumer Goods - Company size: 501-1000 employees - Product usage: 3-5 years · daily - Reviewed: November 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The ability to quickly connect various data sources and generate reports with ease. #### Cons The DDX bricks have an inherent limit to the maximum number of rows it can retrieve, this is not cool. I've had to create ETL's to whittle the results down enough to use the dataset in my DDX brick. --- ### Great with a dash of salt - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Automotive - Company size: 10000+ employees - Product usage: 1-3 years · daily - Reviewed: November 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall experience is good. Just need more training options for specific subjects. Update the developer site. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Very powerful and very flexible software. Lots of options to get data into Domo and to manipulate it. #### Cons Training/Learning. I have to search all over the web to learn how to do things. When I work with Domo developers I'm told the training material is out-of-date and I should be doing something another way. (I appreciate the honesty of the developers, just not the out of date training material). Need some kind of tier training system. Not every user needs all the nitty-gritty details, but others like myself who have to work daily in domo need better understanding of the details. --- ### Domo Review - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Domo is very user friendly, it is incredibly simple to create visualizations, join data, and create dashboards. #### Cons I wish there were more connectors available and that some connectors were more robust in the data they are able to pull in. For example, I would love a loop returns connector and I wish the Shopify connector was able to pull in custom reports. I also wish you could do more with beast modes as far as functions and scripting. --- ### Do Mo with Domo - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 5001-10000 employees - Product usage: 3-5 years · daily - Reviewed: November 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Product is reliable and there is great support #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use and speed. We can process millions of rows accurately and timely #### Cons Would be great to be able to group data and use beast mode along with SQl --- ### Domo works great with Salesforce! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Automotive - Company size: 10000+ employees - Product usage: 3-5 years · daily - Reviewed: June 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Domo pulls data quickly from Salesforce, which is vital for our company. Salesforce reporting isn't excellent, but Domo gives us everything we need. #### Cons It is not the easiest to navigate initially, but it is not difficult to figure out. ---