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FrontRunners 2024

Domo puts data to work for everyone so they can multiply their impact on the business. Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with ...Read more about Domo

4.3 (290 reviews)

9 recommendations


FrontRunners 2024

Grow is a cloud-based, business analytics and reporting solution suitable for small to midsize organizations. The solution allows users to create customizable dashboards for monitoring business workflows and key activities. Grow...Read more about Grow

4.5 (374 reviews)

6 recommendations

Wyn Enterprise

Wyn Enterprise is an embedded business intelligence (BI) platform that can be added to any internal or commercial app to provide interactive dashboards, BI reporting, scheduling, and distribution tools. With self-service designers...Read more about Wyn Enterprise

4.6 (10 reviews)

4 recommendations


Jira Software is a business process management tool used by agile teams to plan, track and release software. Jira Software supports Scrum, Kanban, a hybrid model or another unique workflow. Jira enables users to create project r...Read more about Jira

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Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites...Read more about Google Analytics 360

Dynamics 365

Microsoft Dynamics 365 is a cloud-based CRM ecosystem for small, medium and enterprise organizations, with a focus on Sales, Field Service, Customer Service complete with strong integrations with Microsoft’s other Office 365 offer...Read more about Dynamics 365


FrontRunners 2024

Smartsheet is a work execution platform and collaboration tool with a familiar spreadsheet-like interface that helps teams plan, track, and manage projects in real-time. Smartsheet features include a range of project management to...Read more about Smartsheet


FrontRunners 2024

Tableau is an integrated business intelligence (BI) and analytics solution that helps to analyze key business data and generate meaningful insights. The solution helps businesses to collect data from multiple source points such as...Read more about Tableau

Google Cloud

Featuring G-Suite and GCP, Google Cloud is a platform that provides a reliable and easy-to-use set of solutions that can be used to tackle the toughest challenges in any type of industry. It provides secure storage options, integr...Read more about Google Cloud

Microsoft Power BI

FrontRunners 2024

Microsoft Power BI is a web-based business analytics and data visualization platform that is suitable for businesses of all sizes. It monitors important organizational data and also from all apps used by organizations. Microsoft P...Read more about Microsoft Power BI

Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning techn...Read more about Salesforce Marketing Cloud


FrontRunners 2024

Sisense goes beyond traditional business intelligence by providing organizations with the ability to infuse analytics everywhere, embedded in both customer and employee applications and workflows. Sisense customers are breaking th...Read more about Sisense

ProjectManager is an innovative project management software solution designed to help you navigate your project with ease. Say goodbye to roadblocks with features like: project planning, budgeting, time tracking, task and documen...Read more about

Google Data Studio

Google Data Studio is a cloud-based reporting solution designed to help small to large businesses customize, share and visualize data through configurable charts and tables. Features include team collaboration, filtered views, cus...Read more about Google Data Studio

Zoho Analytics

FrontRunners 2024

Zoho Analytics is a cloud-based reporting and business intelligence solution that offers several applications within its suite, including dashboards, analysis, reporting, data warehousing and more. This solution is used in multipl...Read more about Zoho Analytics


Firefish is a recruitment marketing platform designed to help hiring managers connect and recruit applicants. The solution enables administrators to post job advertisements across various social networking channels or websites and...Read more about Firefish

Qlik Sense

FrontRunners 2024

Qlik Sense is a business intelligence (BI) and visual analytics platform that supports a range of analytic use cases. Built on Qlik’s unique Associative Engine, it supports a full range of users and use-cases across the life-cycle...Read more about Qlik Sense


Founded in 2002 and acquired by ProActive Software Ltd in 2003, ProWorkflow is a cloud-based project management and time tracking software that caters to companies of all sizes. ProWorkflow includes all the features of a trad...Read more about ProWorkflow


FrontRunners 2024

Datadog is the monitoring, security and analytics platform for developers, IT operations teams, security engineers and business users in the cloud age. Datadog's SaaS platform integrates and automates infrastructure monitoring, ...Read more about Datadog


Scoro is a comprehensive work management software specifically designed to cater to the unique needs of service businesses that have grown weary of dealing with disjointed systems, unpredictable workloads, and shrinking profit ma...Read more about Scoro

Buyers Guide

Last Updated: March 16, 2023

As more companies realize the benefits of implementing business intelligence software, there has been an increase in the number of vendors offering dashboard software. Dashboard solutions provide a visual overview of organizations' data and analytics in an interactive dashboard that displays key performance metrics (KPIs) in various charts, graphs and animations. These visuals help illustrate business trends and insights so users can better understand company performance and make faster, more informed and accurate decisions. 

Before deciding on the right dashboard software for your organization, however, it's important to understand more about what it is and the benefits it can provide. To that end, we've put together this helpful guide that breaks down everything you need to know.

Here's what we'll cover:

(#what is)

Common Features of Dashboard Software

Benefits of Dashboard Software Applications

What Type of Buyer Are You?

What Is Dashboard Software?

Key performance indicators (KPIs) are useful metrics for companies to benchmark progress. But without visibility into these metrics, fires may be burning without any signs of smoke or alarms to alert you to the problem. Dashboard software connects data from throughout the organization, consolidates that information into digestible visualizations and helps decision-makers come to more intelligent conclusions.

Of the hundreds of conversations we’ve had with buyers, there are several recurring themes we hear during our calls. Most buyers are typically using homegrown solutions, disparate analytics tools with limited connectivity or even spreadsheet programs such as Microsoft Excel.

Common reasons these buyers are researching dashboard software include:

  • The organization has outgrown its existing reporting technology and is looking for something more advanced and flexible.

  • Current reporting systems cannot successfully compute the amount of data the organization collections.

  • Existing analytics technology has become slow, cumbersome and inaccurate to the point that using it has become a chore.

  • Regular reporting has become tedious, and the organization would prefer automatic, real-time reporting.

  • Business users need access to analytics and reports, but the current technology is only usable by IT staff.

There are a number of applications on the market with a wide range of features, functionality and prices that can successfully address the above pain points. This guide will help explain the benefits that can be realized with dashboard software, the top features and functionality offered and common buyer scenarios to be aware of.

Common Features of Dashboard Software

KPI visibility

Allows users to access key performance metrics from a single dashboard. Also gives them the ability to create department-specific dashboards, or create reports for executives so they can access the most important metrics instantly.

Interactive dashboards

Enables users to quickly create new dashboards and reports from a set of regular data sources. You can also define how users can click on any metric to drill-down further for additional information.

Timeframe comparison

Gives the ability to compare key metrics over time so users can quickly identify trends and areas for improvement.

Customizable permissions

Enables the definition of multiple permission levels to customize which dashboards and reports different employees can access.

Alerts and notifications

Alerts can be configured to notify users of immediate changes in performance. These notifications can be sent to an email address, or notify users directly within the application.

Web accessibility

Many BI dashboards are Web-based, meaning they are accessible from any device with a Web browser. Users can log in from anywhere to access their dashboards and reports.

Native mobile apps

As smartphone and tablet devices have increased in both popularity and functionality, vendors have invested in the development of beautiful, fast mobile apps. Many vendors now offer native solutions for Apple iPhone, iPad and Android devices.

Data integration

Dashboard users can pull data from their own database, other business applications or a variety of other sources. The dashboard then becomes a central analytical tool for the entire organization.

Benefits of Dashboard Software Applications

Dashboard software offers organizations a host of benefits. The top three benefits that can be realized with dashboard software applications include:

Increased visibility of key metrics. Interactive reports and scorecards mean users can quickly slice-and-dice data in interesting ways. Anyone with access to the dashboard software can review historical KPIs to inform future decisions.

Customizable reports (without IT assistance). In the past, IT professionals were likely the only team members with technical capability to build new, customized analytics reports. Today, dashboard solutions make it easy for less-technical workers to build powerful reports tailored to their needs.

Real-time access to data. Data can be integrated from a variety of sources, providing dashboard users access to key business metrics in real time. Dashboard software users only need to log-in and select a few parameters to quickly obtain up-to-date analytics. And once a new dashboard is built, the report will update in real-time, reducing the time spent crunching numbers and leaving more time for the analyst to analyze trends.

What Type of Buyer Are You?

As you begin your research for a new dashboard software solution, it's important to know what type of buyer you are so you can make the best decision for your organization. Consider if you fall into any of the following categories, as these different buyer types will require specific functionality in their dashboard applications.

Department managers and business users. Many dashboard software providers offer pre-built, department-specific scorecards and reports to help business users quickly find the most important metrics. These dashboard applications are often built into or built on top of popular customer relationship management (CRM), human resources (HR) suites and many other business applications.

Corporate executives. Executives need the ability to track KPIs from a bird’s-eye view, but should still be able to drill-down and investigate specific metrics. These buyers will often need dashboards that can be highly customized, with a back-end infrastructure that can support data integration from a large number of systems and databases.

Software vendors. Analytics functionality is a common feature in many business software applications. Vendors can choose to embed dashboard software directly within its own application, or provide the functionality via another means, such as a custom portal. Customer service solution vendor Zendesk, for example, offers dashboard functionality by embedding the GoodData business intelligence platform.