Salesforce Marketing Cloud

RATING:

4.2

(491)

About Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organization. Formerly known as Salesforce DMP, Audience ...

Salesforce Marketing Cloud Pricing

Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month

Starting price: 

$1,250.00 per month

Free trial: 

Not Available

Free version: 

Not Available

Audience Studio site distribution
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Salesforce Marketing Cloud Reviews

Overall Rating

4.2

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4.5

Most Helpful Reviews for Salesforce Marketing Cloud

1 - 5 of 463 Reviews

Laurie

Health, Wellness and Fitness, 1 employee

Used free trial

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed June 2021

Needed Software to Help Simplify

User Profile

Jana

Verified reviewer

Computer Software, 10,000+ employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed August 2023

Incredibly Powerful Cloud-Based Marketing Automation Platform

Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management.

PROS

It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need.

CONS

It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously.

Reasons for switching to Salesforce Marketing Cloud

We are thrilled with how seamlessly everything works with our existing Salesforce Commerce Cloud website, and we no longer have to manage hundreds of separate connectors to complete the same job. The higher scale of operations at Salesforce means superior customer service, well-informed account managers, and regular product updates.

User Profile

Manuel

Verified reviewer

Entertainment, 1,001-5,000 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed June 2022

For sales and marketing operations, this is a highly valuable tool.

Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing.

PROS

Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches.

CONS

Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches.

Reason for choosing Salesforce Marketing Cloud

It's a useful tool for dealing with enormous volumes of data. As a result, our firm's client satisfaction and income have increased.

Sandra

Health, Wellness and Fitness, 1 employee

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed October 2020

Expensive and cumbersome with little support

Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

PROS

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

CONS

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Reason for choosing Salesforce Marketing Cloud

Only because the company that I was working with already used SF for their CRM so I thought that Marketing Cloud would be compatible and it is but there are other programs that are compatible with SF CRM and I am currently researching those. I will be switching to one of these alternatives at the close of my contract.

Renly

Marketing and Advertising, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2024

An Amzing Marketing Analytics Solution

PROS

From lead generation to marketing analytics, Salesforce Marketing Cloud has it all and is easy to use It is affordable and makes email automation, campaign tracking and reporting easy

CONS

No issues with Salesforce Marketing Cloud as it meets the need