--- title: "Google Data Studio Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Google Data Studio. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Google Data Studio is a good fit for you!" source_url: "https://www.softwareadvice.com/bi/google-data-studio-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Data Visualization Software](https://www.softwareadvice.com/bi/data-visualization-comparison/) / [Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/) / Google Data Studio Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/bi/google-data-studio-profile/) Reviews [Alternatives](https://www.softwareadvice.com/bi/google-data-studio-profile/alternatives/) # Google Data Studio User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 335 ### Secondary ratings - Ease of use: 4.1/5 - Customer support: 3.7/5 - Value for money: 4.7/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 189 reviews (56%) - 4 stars: 123 reviews (37%) - 3 stars: 22 reviews (7%) - 2 stars: 0 reviews (0%) - 1 star: 1 reviews (0%) ### Most mentioned pros - My favorite feature is the page specific filtering options, allowing us to customize a dashboard view for any parameter we had in our GA4 data lake. - The easiest way to get started is by selecting a pre-created template, connecting your live data, and customizing from there, working backwards to pull in the metrics you need for reporting. - It's cheap to set up, loading times are fast, and the options for creation and customisation of dashboards seem decent. ### Most mentioned cons - Sometimes the performance can be slow when working with large datasets. - A few features feel hidden or overly basic compared to other BI tools. - It can be difficult to get multiple connectors to work correctly and there can often be issues with data as the dashboards get more complex, with it seemilntly being set up correctly but data being different to the source itself, e.g. GA4 data displaying inaccurate data ## Google Data Studio customer reviews Showing reviews 1-25 of 335 (page 1). ### A powerful tool with a learning curve - Overall rating: 5/5 - Reviewer: David V. - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: less than 1 year · monthly - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Overall I had fun learning and using this platform for a variety of use cases from SEO data to actual data analysis on larger data sets. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I enjoyed using and learning Google Data Studio. It has immense value for report generation, and the data visualization options are great too. I created several reports with it. #### Cons The learning curve is a little steep, and ai definitely helps, but working with another human is a great way to learn how to really leverage this tool. --- ### A great free option for GA4 dashboards and analytics - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: E-Learning - Company size: 1001-5000 employees - Product usage: 3-5 years · monthly - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered I've been working with Data Studio for four years and find it to be one of the best free dashboard and analytics tools for small to medium businesses situated on the GA4 platform. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Data Studio was easy enough to learn without comprehensive analytics training. Since our company is a Google Analtics shop, it's an easy tool to get top-level analytics for web pages. While you can also bring in other data sources using paid APIs, we only used the free version. The easiest way to get started is by selecting a pre-created template, connecting your live data, and customizing from there, working backwards to pull in the metrics you need for reporting. My favorite feature is the page specific filtering options, allowing us to customize a dashboard view for any parameter we had in our GA4 data lake. #### Cons I found Data studio to be buggy at times, and dashboards that haven't been touched in months would break. Sometimes a module would need to be refreshed or deleted and recreated in order to get it to display properly again. This occurred more often with dashboards that had several different custom filters applied AND/OR were pulling from multiple analytics accounts and blending data. Also it should be stated that the switch to GA4 made the dashboard creation process more complex, as the new event type was counted differently from previous metrics like 'views'. --- ### A promising platform for Business Intelligence dashboards - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Biotechnology - Company size: 11-50 employees - Product usage: less than 1 year · weekly - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered We use a google ecosystem so it fits ridicuolusly easy into our workflow. It's cheap to set up, loading times are fast, and the options for creation and customisation of dashboards seem decent. I've only been using it a few months, but so far it does everything I want from such a platform. Considering how expensive competetive software can be, it's great! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros An easy to use, browser based platform for creating dashboards from datasets. We use it for internal Business Intelligence use. I love that it requires no additional software, and can connect easily to our MySQL tables. #### Cons As it's a relitively new product, there is some bugs. For example, sometimes I struggled to edit the title card and had to refresh the page to get it to load. Also, sometimes the graph creation seems a bit counter-intuitive, when compared to other similar platforms. --- ### Simple tool for building and sharing dashboards - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Transportation/ Trucking/ Railroad - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered Overall I had a good experience using Google Data Studio. It is a great tool for creating dashboards and sharing insights with a team. It is easy to learn and works well for regular reporting and simple analytics. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros I like how easy it is to build dashboards and visualize data. The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets. It is very useful to share reports with a team and keep everyone aligned on the same data. #### Cons Sometimes the performance can be slow when working with large datasets. Some advanced data transformations are also limited compared to more technical tools. It can require some workarounds depending on the data source. --- ### Google products just work. - Overall rating: 5/5 - Reviewer: Adashia M. - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: less than 1 year · monthly - Reviewed: February 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Google products just work. If you like great interconnectivity between apps, then this is the way to go. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Does well in: CUSTOMER SUPPORT SECURITY VALUE FOR MONEY REPORT GENERATION DATA VISUALIZATION USER INTERFACE REPORTS #### Cons I have no complaints or cons about using the studio. Keep up the good work, looking forward to using other products by Google. --- ### Data studio, a must for marketing entrepreneurs and small businesses - Overall rating: 4/5 - Reviewer: D3 M. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 1-3 years · monthly - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I must say thay it us very useful and I love discover it, because other tools are quite expensive. I love using it and I recommend to my colleagues #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros It is very helpful when it comes to give proof to my clients it is very useful. I like the possibility to give them data visualization at real time #### Cons Leaning is not too easy, it takes time and there is no enough templates to start and understand how to use the tool Also the live option to share would be great to be more accessible --- ### Solid Free Dashboard Tool for Everyday Reporting - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Construction - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall it’s been good. It’s simple to use, gets the job done, and makes it easy to show data in a clean way. Not perfect, but for a free tool it covers almost everything I need. Great for lightweight reporting and sharing visuals with others. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It’s easy to build reports without needing anything advanced. Drag-and-drop charts, simple layout tools, and quick data connections make it really fast to get a dashboard live. The sharing options and real-time updates are also super convenient. #### Cons Some connectors are slow or limited, and bigger datasets can make reports lag. A few features feel hidden or overly basic compared to other BI tools. It’s great for quick dashboards, but not always the best for heavy reporting. --- ### Outil de suivi des performances et de reporting - Overall rating: 4/5 - Reviewer: Aurélie V. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Je l'utilise au quotidien pour le suivi des performances média de mes clients, et pour les rapports sur les performances. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros La mise à jour des données en temps (quasi) réel, la disponibilité des rapports en ligne à tout moment, #### Cons Il y a souvent des bugs, gestion pas friendly des filtres, les données changent à chaque changement/reconnexion d'une source de données. Pas de connecteurs natifs pour chaque plateforme media. --- ### Google Data Studio - - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Hospital & Health Care - Company size: 11-50 employees - Product usage: less than 1 year · monthly - Reviewed: November 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great for the team. They learnt this easily. The results were what we expected in a very short time. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Google Data Studio is easy to use with a lot of supporting documents. There is alot of self-paced learning, loads on youtubeb.. #### Cons etl is not great compared to the others. It tends to expect the data to be near perfect. easy to fix but not as easy as some others --- ### A free, comprehensive data visualization application - Overall rating: 4/5 - Reviewer: Guido N. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We use it to create ecommerce monitoring dashboards for all the clients of my agency. Dashboards are shared with the clients' teams, who can access them wherever they are. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is free. It connects natively with all Google products (Google Analytics, Google BigQuery, Optimize, Google Ads, Google Sheets). It has connectors for most data sources (some are for free, others come at a reasonable price). It lets you develop and draw your own data visualization simply using Javascript. Being a Google free product, you can find a lot of documentation, both proprietary and from end users. #### Cons It is slow (especially when sourcing data from Google Analytics: then you add the slowness of data studio to the slowness of Analytics, Merchant Center, ...). You can create nifty dashboards, but it is not as flexible as other commercial tools (Tableau has many more features and data viz templates, and an analytical & data preparation engine that have nothing to do with the simple architecture of Data Studio) --- ### The best review software our agency has ever used! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, we are very pleased with Google Data Studio. Obviously, the platform itself is inexpensive and easy to use, but the connectors do add up to be somewhat pricy. It is very functional and is so helpful in terms of creating live dashboards to send to clients. Also great for internal reporting to make sure we are keeping up with client performance throughout the month. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report. #### Cons Recently Google Data Studio seems to be having a lot of glitches. The charts will randomly be missing or the data will no longer be connected. --- ### Needed tool that doesn’t perform - Overall rating: 1/5 - Reviewer: Kelly W. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 3-5 years · monthly - Reviewed: March 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I wanted to be able to get a better view of how well content is performing. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros Being able to combine data from several tools, such as Google Search Console and Google Analytics, is super useful for analysing content performance. #### Cons The software is a massive pain in the bum to use. Sure you can connect your data sources. And you can get data from those sources onto a single page/dashboard. But there’s no guarantee it’ll accurately display the data and combine it correctly. I gave up using GDS because the combined data was always wrong and it was incredibly difficult to actually get it to combine the data in a useful way. I switched to a paid tool that does it soo much better and far more easily! --- ### A powerful platform to analyze data - Overall rating: 5/5 - Reviewer: Marlyn G. - Industry: Computer Software - Company size: 1001-5000 employees - Product usage: 3-5 years · daily - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered Google Data Studio has considerably accelerated our productivity. Previous reports required more time as much time and were not nearly as visually appealing as Data Studio reports. Google Data Studio simplifies the visualization and manipulation of data in comparison to spreadsheets. You may also view real-time data on your sales funnel, allowing you to identify potential issues and prioritize their resolution. It is a platform with great potential since it shows an overview of the performance of Google ads and the search console reports, in order to make decisions based on the data of active campaigns. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like how Google Data Studio takes marketing data and visualizes it through a user-friendly interface, in addition to offering free tools that are paid on other platforms, it can work with a large amount of data. The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all these platforms since they are compatible. I like the interactive way you present the reports. An advantage of using Google products is that there is a large community that contributes with tutorials and experiences. #### Cons so far I am satisfied with GDS, but would like to see more integrations with other platforms and not be limited to just google services. --- ### Google Data Studio will handle my needs? - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: E-Learning - Company size: 201-500 employees - Product usage: 3-5 years · daily - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I had a big concern that I would no be able to use Microsoft Power BI (budget issue), but in the end of the road Google Data Studion was a good surprise. Good price, everything you need to put a high quality data project running. No issues. In another company for example, it would be my choice. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Once it's build your data sources, it's easy to build your dashboards even they don't have the best data viz options. It's in the Google tech stack, that makes easy to your team keep running. Would like to have Microsoft Power BI? It was my concerto too! But yes, Google Data Studio will deliver all info you need in a beautiful interface - don't worry. Good price, clear and light interface, access from any device. Your data project will meet the needs. #### Cons Different from Microsoft Power BI for example, you don't have a on screen calculation, easy to work on. Many times you need to create new fields, build cases with calculations to have the field to use on. You need an administrator/builder with more tech skills. But any doubt that I found, I had case or example in the web to search and use. But once it's build the base, it's easy to build dashboards, deploy, upgrade and so one. --- ### Start using DS, you'll love it - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Wine and Spirits - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: June 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Amazing. Couldn't be better! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I love Google Data Studio... it's quite hard to select one feature, cause all the program is great, from the easy to use tables, the charts tables, graphics, the custimizable layout, the connection with your database... #### Cons Sometimes it gets a little bit slow and the tables or charts bugs... but it's understandable --- ### A great solution for non-essential dashboarding solutions - Overall rating: 3/5 - Reviewer: Bart M. - Industry: Market Research - Company size: 2-10 employees - Product usage: 1-3 years · weekly - Reviewed: September 2020 - Review source details: This review was submitted organically. No incentive was offered We loved using it for some reasons, we hated to leave (as we had to do a lot of work all over again). But we are happy we pushed through. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros 1) Simple to use It is easy to use. Drag & drop, add texts, connect sources, ... It all works like a charm. 2) Free It is free to use. Connect your account and you're good to go. The downside: you're on your own... 3) Visual freedom As opposed to other solutions we (currently) use, Google offers by far more flexibility in terms of creating something that is visually exactly what you want. #### Cons 1) What security? We used google data studio to embed dashboards in our own SAAS solution. As embedding only works with 'open access' documents, it means that you open up your dashboard to the world (provided they know the URL). It is not the security we like. 2) Lack of roadmap impact & customer support As one of the many free users, we have no impact on how the product evolves over time. Customer support is a matter of googling your way around and finding a community response rather than an official spokes persons' help. 3) Speed... Or the opposite rather: slooooowness No matter how happy we are about Google's Cloud Platform solution, Data studio is sloooow. --- ### So simple and easy to use compared to other data visualization softwares! - Overall rating: 5/5 - Reviewer: Mallory R. - Industry: Computer Software - Company size: 501-1000 employees - Product usage: 3-5 years · weekly - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 3/5 #### Pros I love how easy it is to put the data points into different graphs and visualizations. The UI is typical of Google. Super intuitive and user-friendly and most aspects of the product behave exactly as a user would expect (which isn't the case in my experience for softwares like Tableau). Ease of use is by far what makes Google Data Studio stand out among the crowd. #### Cons Can be hard to integrate data with certain platforms if they aren't Google owned platforms. There's also minor functionality gaps around not having all of the relevant google ads dimensions and labels accessible within data studio. --- ### Google Data Studio Review from a Digital Marketer - Overall rating: 5/5 - Reviewer: Princewill E. - Industry: Retail - Company size: 51-200 employees - Product usage: 3-5 years · weekly - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It helps me see my marketing performance data for Google ads, Google analytics and Search data on one platform. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros It's ease to use, free to use, integrates easily with all Google ads / reporting tools, 3rd party data connectors to other platforms, easy to setup and configure, easy to learn. #### Cons You may have to pay for several connectors for it to work with other platforms like Facebook ads etc --- ### Google Data Studio for Automated Reporting - Overall rating: 4/5 - Reviewer: Lainey T. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 3-5 years · weekly - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very good to date, it's a very comprehensive product and free! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros We can collate all our data sources into one automated report for our clients. #### Cons Third-party connectors can be quite expensive. --- ### Our experience using GDS - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Food Production - Company size: 1001-5000 employees - Product usage: less than 1 year · daily - Reviewed: October 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We have a lot of employees, and we cannot give them all payed users of a software to visualize our indicators and processes results. When we test the software for the first time, we cannot imagine all the possibilities for free that we had in front of us. We had a very fast learning curve, and it was only a matter of months before various departments were already implementing their own dashboards. We love that we can edit several people on the same dashboard without problems. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros To have a tool that give to you the opportunity to develop a complete dashboard is amazing, and the fact that that tool is free, is awesome. I really enjoy that GDS is really easy to use, I learn by myself and seeking videos on the internet. It is a very intuitive application, so you might not know anything about data visualization and you could still use it without problem. I really like that the Google apps have very similar edit pages, so if you have ever used Google Forms, you are going to find GDS very familiar. #### Cons I find this software very useful, but there is one thing that I want they to improve, if there is the possibility. The connection with Microsoft Office, for example: Microsoft Excel. If you want to make a dashboard on GDS, you have to pass your data to google sheets, and you lost a lot of features that Excel gives to you. There is a way to do it by using python, but, if you want to preserve the fact that this software is really easy to use, so, it is not a solution to this problem. --- ### Dashboards for your clients - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 1-3 years · weekly - Reviewed: July 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We were using custom reporting forms for our client work but struggled with the currentness of data and new colleagues always needed a lesson or two in understanding where to get data from, how to clean it and how to import it. Once we started to setup GDS all these things went away. The initial period was the setup of the connectors and report templates, but after that the invested time payed off well. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros Creating reports can be a task which requires a lot of steps and gathering of data from all sort of sources in different formats. Putting the data together in a way that is understadable for client or basically anyone else is a task where Google Data Studio comes in and does just that. Without any hassle - data gets inside the studio and can be vizualised, cross-referenced and presented to anyone without technical knowledge. #### Cons Sometimes you need a special data from an exotic service which means either going back to basics and side-loading some exported data or writing own connector or buying access to a connector. And the system can get slow. --- ### Should be your first option when getting started with dashboarding - Overall rating: 4/5 - Reviewer: Julian G. - Industry: Medical Practice - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered Easy dashboard building from multiple sources #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Being fully cloud based embedded within GSuite makes it the best and easiest solution for internal dashboards amongst your team. It's quite valuable not having to break your workflow and manage different logins and makes it super easy to share with a subset or whole of your organization #### Cons There is no support so you are on your own if things are going wrong. The connectors are also much less stable than other tools with frequent I/O problems or times when things are inexplicably broken for hours or days, and you are in the dark since there is no support. --- ### Google Data Studio is great BI Tool only if you're looking for Free - Overall rating: 4/5 - Reviewer: Shahzad M. - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: 3-5 years · daily - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered If you're main motive of this tool is to create Dashboards and visualize the data and don't want to spend anything extra with few marketing channels then this is a Good fit for you as it does everything but like Every Free tools has it own limitation and the One Limitation is that you are bound to make purchase of the connector if you want to capture the data from Marketing Channels other than Google. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros - Easy to use along with Live Updates of the Metrics from multiple marketing channels which makes the only BI tool to do so. There are other Paid Tools available but they don't provide live updates in metrics. - Their Easy to Add Custom Calculated Dimensions & Metrics with easy formulas make it easier to work on for a Newbie #### Cons - Their UI/UX is not that responsive and users faces issues when using Data Studio which sometime leads to unwanted changes in the Reporting. - Free Connectors are only available for Google Products only and if you want to use or capture other channel data you need to make purchase of the Connectors. - You can only make One Sided relationships between multiple data sets which is a major disadvantage. --- ### Great for marketers who know how to use it. - Overall rating: 5/5 - Reviewer: shiva r. - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: 3-5 years · weekly - Reviewed: December 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I can tell you that Google Data Studio is a popular business intelligence tool that is widely used by organizations of all sizes to create professional-looking reports and dashboards. Many users appreciate its ease of use, integrations with other Google products, and customization options. However, some users may find that it lacks advanced features and support compared to other business intelligence tools, and may be dependent on other Google products to fully utilize it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use: Google Data Studio has a user-friendly interface that makes it easy for even non-technical users to create professional-looking reports and dashboards.Integrations: Google Data Studio integrates seamlessly with other Google products, such as Google Sheets, Google Analytics, and Google Ads, making it easy to pull in data from multiple sources.Customization: Google Data Studio allows users to customize their reports and dashboards with a wide range of visualizations, such as charts, maps, and tables.Collaboration: Google Data Studio has built-in collaboration tools, allowing multiple users to work on the same report or dashboard at the same time.Sharing: Google Data Studio allows users to easily share their reports and dashboards with others, either by embedding them in a website or sharing a link. #### Cons Limited data sources: While Google Data Studio integrates with many popular data sources, it doesn't have as many integrations as some other business intelligence tools.Limited customizability: While Google Data Studio allows users to customize their reports and dashboards to a certain extent, it doesn't offer as much customization as some other tools.Lack of advanced features: Google Data Studio doesn't have as many advanced features as some other business intelligence tools, such as predictive analytics or machine learning capabilities.Dependence on Google products: To fully utilize Google Data Studio, users may need to rely on other Google products, such as Google Sheets or Google Analytics, which may not be suitable for all organizations.Limited support: While Google Data Studio has a large user community and extensive documentation, it may not offer as much support as some other business intelligence tools. --- ### Best for Quick Visualization - Overall rating: 5/5 - Reviewer: Anoop K. - Industry: Retail - Company size: 1001-5000 employees - Product usage: 3-5 years · daily - Reviewed: March 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall the interface is simple to use and intuitive. Integration with various data sources and data import that is seamless. Team members' collaborative sharing and editing is easy. It is free to use and can connect to a variety of data sources. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 3/5 #### Pros Google Data Studio is an incredible asset for making staggering and intelligent reports. The simplified connection point makes it simple to use for clients, everything being equal, and the capacity to work together progressively has made it a significant resource for our group.I love the way adaptable Google Data Studio is. The capacity to make custom layouts, add marking components, and coordinate with different information sources has permitted us to make lovely and viable reports that really address our image.It is a reasonable and simple to-utilize revealing device that has had a major effect in our business. The capacity to rapidly make custom reports and dashboards has assisted us with pursuing information driven choices and work on our main concern. #### Cons Though it can be used as a quick tool for reporting, it cannot handle large amount of data and thus gets stuck while processing it. Occasionally there are few bugs and glitches that slows the performance of the dashboard. It has limited options of advanced analytics. ---