--- title: "Google Data Studio Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Google Data Studio. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Google Data Studio is a good fit for you!" source_url: "https://www.softwareadvice.com/bi/google-data-studio-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Data Visualization Software](https://www.softwareadvice.com/bi/data-visualization-comparison/) / [Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/) / Google Data Studio Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/bi/google-data-studio-profile/) Reviews [Alternatives](https://www.softwareadvice.com/bi/google-data-studio-profile/alternatives/) # Google Data Studio User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 338 ### Secondary ratings - Ease of use: 4.1/5 - Customer support: 3.7/5 - Value for money: 4.7/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 189 reviews (56%) - 4 stars: 125 reviews (37%) - 3 stars: 23 reviews (7%) - 2 stars: 0 reviews (0%) - 1 star: 1 reviews (0%) ### Most mentioned pros - My favorite feature is the page specific filtering options, allowing us to customize a dashboard view for any parameter we had in our GA4 data lake. - The easiest way to get started is by selecting a pre-created template, connecting your live data, and customizing from there, working backwards to pull in the metrics you need for reporting. - It's cheap to set up, loading times are fast, and the options for creation and customisation of dashboards seem decent. ### Most mentioned cons - Sometimes the performance can be slow when working with large datasets. - A few features feel hidden or overly basic compared to other BI tools. - It can be difficult to get multiple connectors to work correctly and there can often be issues with data as the dashboards get more complex, with it seemilntly being set up correctly but data being different to the source itself, e.g. GA4 data displaying inaccurate data ## Google Data Studio customer reviews Showing reviews 1-25 of 338 (page 1). ### A free, comprehensive data visualization application - Overall rating: 4/5 - Reviewer: Guido N. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We use it to create ecommerce monitoring dashboards for all the clients of my agency. Dashboards are shared with the clients' teams, who can access them wherever they are. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is free. It connects natively with all Google products (Google Analytics, Google BigQuery, Optimize, Google Ads, Google Sheets). It has connectors for most data sources (some are for free, others come at a reasonable price). It lets you develop and draw your own data visualization simply using Javascript. Being a Google free product, you can find a lot of documentation, both proprietary and from end users. #### Cons It is slow (especially when sourcing data from Google Analytics: then you add the slowness of data studio to the slowness of Analytics, Merchant Center, ...). You can create nifty dashboards, but it is not as flexible as other commercial tools (Tableau has many more features and data viz templates, and an analytical & data preparation engine that have nothing to do with the simple architecture of Data Studio) #### Reasons for choosing Google Data Studio It is for free. Other tools are probably better structured, but they are also oversized for most common dashboards: Google Analytics has limitations, but it is enough for most cases. --- ### Changed the way I can access and build report! - Overall rating: 5/5 - Reviewer: Filippo S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 5001-10000 employees - Product usage: Used weekly for less than 12 months - Reviewed: January 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My experience is extremely positive, and adopting GDS has been beneficial both at the individual and team level. It allows more flexibility in building and accessing our reports, and the visual dashboards allowed us to share insights without transforming the data in other softwares, greatly simplifying our workflow. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros As an end user accessing Google Data Studio to review performance reports, what I like most is the ability to consolidate different reports in a visually compelling dashboard. The easy to use interface allows to quickly navigate reports and get at-a-glance insights on relevant KPIs and monitor trends. #### Cons Adapting to Google Data Studio has been a learning curve, especially coming from previous reporting software. Interface is clear, but to customize it in order to fits my needs took longer than I expected. Collaborative aspects are beneficial, there was an adjustment period in coordinating with team members who were also learning the platform. #### Reasons for switching to Google Data Studio It no longer fit our needs, not flexible enough to accommodate new tools that have been implemented in our customer support workflows --- ### Needed tool that doesn’t perform - Overall rating: 1/5 - Reviewer: Kelly W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: March 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I wanted to be able to get a better view of how well content is performing. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros Being able to combine data from several tools, such as Google Search Console and Google Analytics, is super useful for analysing content performance. #### Cons The software is a massive pain in the bum to use. Sure you can connect your data sources. And you can get data from those sources onto a single page/dashboard. But there’s no guarantee it’ll accurately display the data and combine it correctly. I gave up using GDS because the combined data was always wrong and it was incredibly difficult to actually get it to combine the data in a useful way. I switched to a paid tool that does it soo much better and far more easily! --- ### Swiss Army Knife for Basic Data Visualization - Overall rating: 4/5 - Reviewer: Kevin M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall this is useful data visualization tool that meets most organizational/departmental needs. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros Price for entry level reporting is free. Hard to beat that. There is a growth path for data platform connectivity should your needs expand over time. #### Cons More sophisticated calculations (KPIs for example) can be challenging to execute.As a cloud-based tool, the interface can be slow during some time periods.Reporting can be slow to load. #### Reasons for choosing Google Data Studio Lower cost, Google centric data sources. Ease of use for users. --- ### A powerful platform to analyze data - Overall rating: 5/5 - Reviewer: Marlyn G. - Verified reviewer: Yes - Industry: Computer Software - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered Google Data Studio has considerably accelerated our productivity. Previous reports required more time as much time and were not nearly as visually appealing as Data Studio reports. Google Data Studio simplifies the visualization and manipulation of data in comparison to spreadsheets. You may also view real-time data on your sales funnel, allowing you to identify potential issues and prioritize their resolution. It is a platform with great potential since it shows an overview of the performance of Google ads and the search console reports, in order to make decisions based on the data of active campaigns. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like how Google Data Studio takes marketing data and visualizes it through a user-friendly interface, in addition to offering free tools that are paid on other platforms, it can work with a large amount of data. The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all these platforms since they are compatible. I like the interactive way you present the reports. An advantage of using Google products is that there is a large community that contributes with tutorials and experiences. #### Cons so far I am satisfied with GDS, but would like to see more integrations with other platforms and not be limited to just google services. #### Reasons for switching to Google Data Studio Google data studio has integration with many platforms --- ### Start using DS, you'll love it - Overall rating: 5/5 - Reviewer: Alejandro T. - Verified reviewer: Yes - Industry: Wine and Spirits - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Amazing. Couldn't be better! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I love Google Data Studio... it's quite hard to select one feature, cause all the program is great, from the easy to use tables, the charts tables, graphics, the custimizable layout, the connection with your database... #### Cons Sometimes it gets a little bit slow and the tables or charts bugs... but it's understandable #### Reasons for choosing Google Data Studio Because of the price, I'm using the free DS version and we also love working with Google products in my company. I think they have no comparison #### Reasons for switching to Google Data Studio I didn't know DS before... I used to work on Google sheets with tons of formulas and a limited database connection --- ### A great solution for non-essential dashboarding solutions - Overall rating: 3/5 - Reviewer: Bart M. - Verified reviewer: Yes - Industry: Market Research - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2020 - Review source details: This review was submitted organically. No incentive was offered We loved using it for some reasons, we hated to leave (as we had to do a lot of work all over again). But we are happy we pushed through. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros 1) Simple to use It is easy to use. Drag & drop, add texts, connect sources, ... It all works like a charm. 2) Free It is free to use. Connect your account and you're good to go. The downside: you're on your own... 3) Visual freedom As opposed to other solutions we (currently) use, Google offers by far more flexibility in terms of creating something that is visually exactly what you want. #### Cons 1) What security? We used google data studio to embed dashboards in our own SAAS solution. As embedding only works with 'open access' documents, it means that you open up your dashboard to the world (provided they know the URL). It is not the security we like. 2) Lack of roadmap impact & customer support As one of the many free users, we have no impact on how the product evolves over time. Customer support is a matter of googling your way around and finding a community response rather than an official spokes persons' help. 3) Speed... Or the opposite rather: slooooowness No matter how happy we are about Google's Cloud Platform solution, Data studio is sloooow. #### Reasons for choosing Google Data Studio Pricing. We were a bootstrapped startup, qlick & tableau were too expensive for us. --- ### So simple and easy to use compared to other data visualization softwares! - Overall rating: 5/5 - Reviewer: Mallory R. - Verified reviewer: Yes - Industry: Computer Software - Company size: 501-1000 employees - Product usage: Used weekly for more than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 3/5 #### Pros I love how easy it is to put the data points into different graphs and visualizations. The UI is typical of Google. Super intuitive and user-friendly and most aspects of the product behave exactly as a user would expect (which isn't the case in my experience for softwares like Tableau). Ease of use is by far what makes Google Data Studio stand out among the crowd. #### Cons Can be hard to integrate data with certain platforms if they aren't Google owned platforms. There's also minor functionality gaps around not having all of the relevant google ads dimensions and labels accessible within data studio. #### Reasons for switching to Google Data Studio Didn't have enough access rights to create my own charts and dashboards in Tableau. It also wasn't possible to get advertising platform data into Tableau. --- ### Google Data Studio Review from a Digital Marketer - Overall rating: 5/5 - Reviewer: Princewill E. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It helps me see my marketing performance data for Google ads, Google analytics and Search data on one platform. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros It's ease to use, free to use, integrates easily with all Google ads / reporting tools, 3rd party data connectors to other platforms, easy to setup and configure, easy to learn. #### Cons You may have to pay for several connectors for it to work with other platforms like Facebook ads etc #### Reasons for choosing Google Data Studio It's easy to use and connects seamlessly with the Google tools & services is use the most --- ### Google Data Studio for Automated Reporting - Overall rating: 4/5 - Reviewer: Lainey T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very good to date, it's a very comprehensive product and free! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros We can collate all our data sources into one automated report for our clients. #### Cons Third-party connectors can be quite expensive. #### Reasons for switching to Google Data Studio We haven't switched completely, just the reporting side. Agorapulse reports are very limited and don't allow us to include multiple data sources for a full picture. --- ### One of the Best Data Visualization Tools - Overall rating: 5/5 - Reviewer: Katherine K. - Verified reviewer: Yes - Industry: Retail - Company size: 501-1000 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It has been a satisfactorily experience, I do believe there is a lot more we can do with the platform that we haven't explored as of now, but this tool will help to visualize more data from different sources and hopefully we'll it will turn into the platform that you can host different datasources. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros It's one of the easiest data visualization platform tools and super accesible to use right away. You do have to have some basic knowledge and then it's a matter of practice and playing with the different filters, sources, to accomplish the dashboard that will meet your teams goals. #### Cons Once you have created the dashboard and you access it in the preview, or when you share it with your team, since its pulling the data from big datasources, it takes a long time to finally load. #### Reasons for choosing Google Data Studio We already have our organizational email platform with Microsoft 365, hence we use Teams and PowerBI as an app, but Sometimes it's very cumbersome to use. --- ### BEST Data Visualization Tool - Overall rating: 5/5 - Reviewer: JS H. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2021 - Review source details: This review was submitted organically. No incentive was offered Data Studio is an incredible tool! It is intuitive to use and I prefer it to other data visualization software on the market. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Data Studio integrates seamlessly into the Google App Suite which happen to integrate with most platforms itself. #### Cons A lot of the data connection functionality comes from apps that have premium features that you have to pay for. #### Reasons for choosing Google Data Studio Google has built products that integrate across nearly all platforms. Having a data tool built on Google's universality makes it easy to build an actual dashboard instead of focusing on the data itself. #### Reasons for switching to Google Data Studio We opted to use Google for our business software needs and Data Studio integrates seamlessly. --- ### Great for interactive dashboards - Overall rating: 4/5 - Reviewer: Autumn B. - Verified reviewer: Yes - Industry: Construction - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: December 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Okay software. Decent for dashboards where there needs to be interaction #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Free and easy to use. Integrates with other google software #### Cons Not as advanced as some other softwares so it doesn’t allow real time updates --- ### Amazing Value At No Cost - Overall rating: 5/5 - Reviewer: Neels V. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2022 - Review source details: This review was submitted organically. No incentive was offered Before DataStudio I had to prepare dashboards and reports in spreadsheets and documents and compile the raw data into reports in a manual way. I saved a tremendous amount of time by setting up the data flows and report/dashboard structures once in DataStudio and then just scheduling regular reports to go out automatically #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros The most impactful features of DataStudio are the wide range of visualizations you have access to in order to present your data in the most engaging and insightful way. Coupled with the wide range of data connectors that are available natively and also third-party connectors, which expands the scope widely. Once you have understood the overall way of working, the tool is very easy to use. There are lots of training videos available and lots of support available over the internet, in case you get stuck. Integration into my business practises was easy because of the flexibility in data input sources. If a specific connector does not exist, then you can always fall back on file imports. #### Cons The most important missing feature for me personally is a native (free) data connector to Facebook Ads. One has free access to all the Google platforms and I have a constant struggle to get a decent data connector to Facebook ad platform data. One improvement that I suggest is to add the functionality to do processing on calculated fields to do for instance 7-day moving average calculations on the platform itself. Now I have to do those calculations on a Google Sheet first and then import the results into the DataStudo reports. Or even make that a built-in function? --- ### Great for marketers who know how to use it. - Overall rating: 5/5 - Reviewer: Shiva P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: December 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I can tell you that Google Data Studio is a popular business intelligence tool that is widely used by organizations of all sizes to create professional-looking reports and dashboards. Many users appreciate its ease of use, integrations with other Google products, and customization options. However, some users may find that it lacks advanced features and support compared to other business intelligence tools, and may be dependent on other Google products to fully utilize it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use: Google Data Studio has a user-friendly interface that makes it easy for even non-technical users to create professional-looking reports and dashboards.Integrations: Google Data Studio integrates seamlessly with other Google products, such as Google Sheets, Google Analytics, and Google Ads, making it easy to pull in data from multiple sources.Customization: Google Data Studio allows users to customize their reports and dashboards with a wide range of visualizations, such as charts, maps, and tables.Collaboration: Google Data Studio has built-in collaboration tools, allowing multiple users to work on the same report or dashboard at the same time.Sharing: Google Data Studio allows users to easily share their reports and dashboards with others, either by embedding them in a website or sharing a link. #### Cons Limited data sources: While Google Data Studio integrates with many popular data sources, it doesn't have as many integrations as some other business intelligence tools.Limited customizability: While Google Data Studio allows users to customize their reports and dashboards to a certain extent, it doesn't offer as much customization as some other tools.Lack of advanced features: Google Data Studio doesn't have as many advanced features as some other business intelligence tools, such as predictive analytics or machine learning capabilities.Dependence on Google products: To fully utilize Google Data Studio, users may need to rely on other Google products, such as Google Sheets or Google Analytics, which may not be suitable for all organizations.Limited support: While Google Data Studio has a large user community and extensive documentation, it may not offer as much support as some other business intelligence tools. --- ### Best for Quick Visualization - Overall rating: 5/5 - Reviewer: Anoop K. - Verified reviewer: Yes - Industry: Retail - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall the interface is simple to use and intuitive. Integration with various data sources and data import that is seamless. Team members' collaborative sharing and editing is easy. It is free to use and can connect to a variety of data sources. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 3/5 #### Pros Google Data Studio is an incredible asset for making staggering and intelligent reports. The simplified connection point makes it simple to use for clients, everything being equal, and the capacity to work together progressively has made it a significant resource for our group.I love the way adaptable Google Data Studio is. The capacity to make custom layouts, add marking components, and coordinate with different information sources has permitted us to make lovely and viable reports that really address our image.It is a reasonable and simple to-utilize revealing device that has had a major effect in our business. The capacity to rapidly make custom reports and dashboards has assisted us with pursuing information driven choices and work on our main concern. #### Cons Though it can be used as a quick tool for reporting, it cannot handle large amount of data and thus gets stuck while processing it. Occasionally there are few bugs and glitches that slows the performance of the dashboard. It has limited options of advanced analytics. --- ### Review on Google Data Studio - Overall rating: 4/5 - Reviewer: Julie K. - Verified reviewer: Yes - Industry: Banking - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2023 - Review source details: This review was submitted organically. No incentive was offered it is actually very useful for me to create interactive dashboards and also reports. figures and data can illustrate clearly. I can collaborate with my co-workers and work on same dashboard, which help us to complete our tasks effectively. But in some case customization is somewhat limited. Also do not get immediate solution from the support system. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros A simple and intuitive interface so easy to use .Integrate with all other Google products, which helps a lot.The customization feature in some case is mind-blowing.A team can work simultaneously on the same dashboard, so I can collaborate with my co-workers in same workFree of cost so it reduce my business expense.Can create real-time dashboards, so understand website traffic etcAccessed through smartphones alsoAutomatically refresh data, so always display the most up-to-date information. #### Cons Limited support for non-Google data sourcesCustomization options for visualizations and formatting are significantly lessThe support system is very poor and do not get solution for doubts and problemsData security and privacy is a concern, mainly about business data.Required more advanced features and functions to make report impressive --- ### Dashboard Advantage - Overall rating: 5/5 - Reviewer: Llana S. - Verified reviewer: Yes - Industry: E-Learning - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. With this app, I always impress the management with the dashboard and reports I create. It definitely takes my reporting to a new level! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like most about this software is I can connect it to my Google Sheets and my Dashboard automatically updates with each new data activity in my sheets. #### Cons Sometimes updating can take a while even if I have refreshed the Dashboard several times. I'm not sure if it's only my internet. --- ### Google Data Studio Makes Reporting Easier - Overall rating: 5/5 - Reviewer: Michelle M. - Verified reviewer: Yes - Industry: Music - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I had to find a cheap way to provide reporting for a client that would pull in data from a lot of different sources but the client didn't want to pay for a subscription to any of the commercially available options. I found Data Studio by mistake about three or four years ago and I haven't used any other "reporting" tool since discovering it. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros What I like most about Google Data Studio is that it's free. Honestly, that's the main reason I use it, because I consult as a part-time gig with one-off projects and I simply cannot afford to buy into anyone else's "business analytics," "business intelligence," or "reporting" software tools. The fact that it works, is customizable, and is fairly easy to figure out if you've ever worked with web-based, data-driven visualizations are just icing on the cake. #### Cons Getting started with it can be a challenge, especially if you've never worked with "connectors" for database-driven projects before. The initial walk-through provided by Google is just enough to get you completely lost. I think more companies would use this tool if they provided a better introduction to how to properly set up your projects. #### Reasons for choosing Google Data Studio I ended up choosing Google Data Studio because it provided the best value for the money ($0). I had to invest considerable time into learning how to use it properly but it was worthwhile. #### Reasons for switching to Google Data Studio Cyfe is a great tool but I needed more sophisticated reporting that I was able to get out of Cyfe at the time. --- ### The Best Data Visualization Program - Overall rating: 5/5 - Reviewer: Pitso M. - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Since I was using Google Data Studio, I have been able to share easy to read analysis and files to anyone from around me and overseas. I've turned non understandable data into easy to understand with a few touches, Google Data Studio is a game changer. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It turns multiple data sources into simple files that are easy to read & understand mostly report analysis #### Cons Sometimes it takes time to turn large data into reports but at the end of the process you get what you want. --- ### Data Studio - the entry-level data viz tool we couldn't do without - Overall rating: 4/5 - Reviewer: Dan K. - Verified reviewer: Yes - Industry: Information Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2022 - Review source details: This review was submitted organically. No incentive was offered A cost-effective way for our team to become more familiar with dashboard/KPI/BI tools. In time, we may move to something more full featured, but for now, DS does the job and does it pretty well (exceptionally well for the price). #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros INEXPENSIVE. Great for prototyping our dashboards, BI reports. #### Cons Non-persisting filters (particularly with date ranges), Options for visualizations (in the more expensive software) is missing. #### Reasons for choosing Google Data Studio price --- ### As a costing officer - Overall rating: 4/5 - Reviewer: Bharathi S. - Verified reviewer: Yes - Industry: Automotive - Company size: 501-1000 employees - Product usage: Used weekly for less than 2 years - Reviewed: April 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros Very user friendly, all you wants to do is enter a data sheet, with a single data sheet you can create a multiple charts, as you can easily create a dashboard with it, infinite number of chart types available. #### Cons So here's a main con of the software, you can create a charts with only single source of data, that's quite uncomfortable and it's only website not a product so you can't use it offline you need a internet every single time you use it, same like it's a website it's very slow, if you enter a data for 10000 line items it get struck --- ### If you already have Google Workspace the go to BI tool - Overall rating: 5/5 - Reviewer: Benjamin S. - Verified reviewer: Yes - Industry: Mining & Metals - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. If you have the data already transformed and edited in a way so you can prepare your presentations its the go to tool. However, if you need to modify the incoming data, it's not the best tool. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's available free for use with Google Workspace and it gives you all the important charts and implementations you could think of and know from other BI tools like power bi. It integrates well with literally any other software that has an API or dedicated connector (hundreds available). #### Cons The biggest disadvantage is really the data preparation, sometimes it is not possible to have the data come in in the way you would like to present it, however in DataStudio it's crucial to have the data sources provide you the data in the format you require for the report. Editing data and transforming data is only possible to a certain point, other tools like PowerBI do a much better job in that way. --- ### Google Data Studio: Great For Aggregating and Visualizing Data From Various Google Platforms - Overall rating: 4/5 - Reviewer: Jonathan W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used monthly for more than 2 years - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, because I was looking to save money on a reporting software and only had Google platforms I need to report on, this made the most sense. If you need other social or video reporting added to a combined reporting platform, it may make more sense to pay for another reporting tool rather than pay to have that data added to Google Data Studio. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros The best thing about Google Data Studio is that it is free. If all you need to do is combine and visual data from various Google platforms and products (i.e., Google Ads, Google Analytics, Google Search Console, etc.), then Google Data Studio is an excellent choice. All these products can connect for free to Google Data Studio, so you don't have to pay per connector or per result. #### Cons Google Data Studio definitely isn't the prettiest or easiest reporting platform to use. At times it can feel clunky and very intense to set up. This isn't an easy plug-and-play platform for reporting. So while it is free, you will definitely have to spend some time setting up and connecting everything you want to use. You can save some time by looking for templates that others have created that you should be able to duplicate and set up. --- ### A good platform for data visualization - Overall rating: 5/5 - Reviewer: Martin H. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2023 - Review source details: This review was submitted organically. No incentive was offered Used it for so many years which makes it invaluable for us to share reports with. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros Google Data Studio offers an great platform for data visualization and reporting. It seamlessly integrates with other Google tools and data sources (specially GA for us) , making it easy to create interactive and visually appealing reports. #### Cons While it's a powerful tool, the learning curve can be steep, especially for some staffmembers. Additionally, it lacks some advanced features that more specialized data visualization tools might offer. Longing for more AI tools to work with. ## More reviews [Next reviews](https://www.softwareadvice.com/bi/google-data-studio-profile/reviews/?page=2) --- Google Data Studio Reviews, Pros and Cons - 2026 Software Advice