--- title: "Google Data Studio Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Google Data Studio. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Google Data Studio is a good fit for you!" source_url: "https://www.softwareadvice.com/bi/google-data-studio-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Data Visualization Software](https://www.softwareadvice.com/bi/data-visualization-comparison/) / [Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/) / Google Data Studio Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/bi/google-data-studio-profile/) Reviews [Alternatives](https://www.softwareadvice.com/bi/google-data-studio-profile/alternatives/) # Google Data Studio User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 338 ### Secondary ratings - Ease of use: 4.1/5 - Customer support: 3.7/5 - Value for money: 4.7/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 189 reviews (56%) - 4 stars: 125 reviews (37%) - 3 stars: 23 reviews (7%) - 2 stars: 0 reviews (0%) - 1 star: 1 reviews (0%) ### Most mentioned pros - My favorite feature is the page specific filtering options, allowing us to customize a dashboard view for any parameter we had in our GA4 data lake. - The easiest way to get started is by selecting a pre-created template, connecting your live data, and customizing from there, working backwards to pull in the metrics you need for reporting. - It's cheap to set up, loading times are fast, and the options for creation and customisation of dashboards seem decent. ### Most mentioned cons - Sometimes the performance can be slow when working with large datasets. - A few features feel hidden or overly basic compared to other BI tools. - It can be difficult to get multiple connectors to work correctly and there can often be issues with data as the dashboards get more complex, with it seemilntly being set up correctly but data being different to the source itself, e.g. GA4 data displaying inaccurate data ## Google Data Studio customer reviews Showing reviews 1-25 of 338 (page 1). ### A free, comprehensive data visualization application - Overall rating: 4/5 - Reviewer: Guido N. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We use it to create ecommerce monitoring dashboards for all the clients of my agency. Dashboards are shared with the clients' teams, who can access them wherever they are. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is free. It connects natively with all Google products (Google Analytics, Google BigQuery, Optimize, Google Ads, Google Sheets). It has connectors for most data sources (some are for free, others come at a reasonable price). It lets you develop and draw your own data visualization simply using Javascript. Being a Google free product, you can find a lot of documentation, both proprietary and from end users. #### Cons It is slow (especially when sourcing data from Google Analytics: then you add the slowness of data studio to the slowness of Analytics, Merchant Center, ...). You can create nifty dashboards, but it is not as flexible as other commercial tools (Tableau has many more features and data viz templates, and an analytical & data preparation engine that have nothing to do with the simple architecture of Data Studio) #### Reasons for choosing Google Data Studio It is for free. Other tools are probably better structured, but they are also oversized for most common dashboards: Google Analytics has limitations, but it is enough for most cases. --- ### The best review software our agency has ever used! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, we are very pleased with Google Data Studio. Obviously, the platform itself is inexpensive and easy to use, but the connectors do add up to be somewhat pricy. It is very functional and is so helpful in terms of creating live dashboards to send to clients. Also great for internal reporting to make sure we are keeping up with client performance throughout the month. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report. #### Cons Recently Google Data Studio seems to be having a lot of glitches. The charts will randomly be missing or the data will no longer be connected. #### Reasons for switching to Google Data Studio There wasn't enough customization with Databox. --- ### Needed tool that doesn’t perform - Overall rating: 1/5 - Reviewer: Kelly W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: March 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I wanted to be able to get a better view of how well content is performing. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros Being able to combine data from several tools, such as Google Search Console and Google Analytics, is super useful for analysing content performance. #### Cons The software is a massive pain in the bum to use. Sure you can connect your data sources. And you can get data from those sources onto a single page/dashboard. But there’s no guarantee it’ll accurately display the data and combine it correctly. I gave up using GDS because the combined data was always wrong and it was incredibly difficult to actually get it to combine the data in a useful way. I switched to a paid tool that does it soo much better and far more easily! --- ### Swiss Army Knife for Basic Data Visualization - Overall rating: 4/5 - Reviewer: Kevin M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall this is useful data visualization tool that meets most organizational/departmental needs. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros Price for entry level reporting is free. Hard to beat that. There is a growth path for data platform connectivity should your needs expand over time. #### Cons More sophisticated calculations (KPIs for example) can be challenging to execute.As a cloud-based tool, the interface can be slow during some time periods.Reporting can be slow to load. #### Reasons for choosing Google Data Studio Lower cost, Google centric data sources. Ease of use for users. --- ### A powerful platform to analyze data - Overall rating: 5/5 - Reviewer: Marlyn G. - Verified reviewer: Yes - Industry: Computer Software - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered Google Data Studio has considerably accelerated our productivity. Previous reports required more time as much time and were not nearly as visually appealing as Data Studio reports. Google Data Studio simplifies the visualization and manipulation of data in comparison to spreadsheets. You may also view real-time data on your sales funnel, allowing you to identify potential issues and prioritize their resolution. It is a platform with great potential since it shows an overview of the performance of Google ads and the search console reports, in order to make decisions based on the data of active campaigns. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like how Google Data Studio takes marketing data and visualizes it through a user-friendly interface, in addition to offering free tools that are paid on other platforms, it can work with a large amount of data. The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all these platforms since they are compatible. I like the interactive way you present the reports. An advantage of using Google products is that there is a large community that contributes with tutorials and experiences. #### Cons so far I am satisfied with GDS, but would like to see more integrations with other platforms and not be limited to just google services. #### Reasons for switching to Google Data Studio Google data studio has integration with many platforms --- ### Start using DS, you'll love it - Overall rating: 5/5 - Reviewer: Alejandro T. - Verified reviewer: Yes - Industry: Wine and Spirits - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Amazing. Couldn't be better! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I love Google Data Studio... it's quite hard to select one feature, cause all the program is great, from the easy to use tables, the charts tables, graphics, the custimizable layout, the connection with your database... #### Cons Sometimes it gets a little bit slow and the tables or charts bugs... but it's understandable #### Reasons for choosing Google Data Studio Because of the price, I'm using the free DS version and we also love working with Google products in my company. I think they have no comparison #### Reasons for switching to Google Data Studio I didn't know DS before... I used to work on Google sheets with tons of formulas and a limited database connection --- ### A great solution for non-essential dashboarding solutions - Overall rating: 3/5 - Reviewer: Bart M. - Verified reviewer: Yes - Industry: Market Research - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2020 - Review source details: This review was submitted organically. No incentive was offered We loved using it for some reasons, we hated to leave (as we had to do a lot of work all over again). But we are happy we pushed through. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros 1) Simple to use It is easy to use. Drag & drop, add texts, connect sources, ... It all works like a charm. 2) Free It is free to use. Connect your account and you're good to go. The downside: you're on your own... 3) Visual freedom As opposed to other solutions we (currently) use, Google offers by far more flexibility in terms of creating something that is visually exactly what you want. #### Cons 1) What security? We used google data studio to embed dashboards in our own SAAS solution. As embedding only works with 'open access' documents, it means that you open up your dashboard to the world (provided they know the URL). It is not the security we like. 2) Lack of roadmap impact & customer support As one of the many free users, we have no impact on how the product evolves over time. Customer support is a matter of googling your way around and finding a community response rather than an official spokes persons' help. 3) Speed... Or the opposite rather: slooooowness No matter how happy we are about Google's Cloud Platform solution, Data studio is sloooow. #### Reasons for choosing Google Data Studio Pricing. We were a bootstrapped startup, qlick & tableau were too expensive for us. --- ### So simple and easy to use compared to other data visualization softwares! - Overall rating: 5/5 - Reviewer: Mallory R. - Verified reviewer: Yes - Industry: Computer Software - Company size: 501-1000 employees - Product usage: Used weekly for more than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 3/5 #### Pros I love how easy it is to put the data points into different graphs and visualizations. The UI is typical of Google. Super intuitive and user-friendly and most aspects of the product behave exactly as a user would expect (which isn't the case in my experience for softwares like Tableau). Ease of use is by far what makes Google Data Studio stand out among the crowd. #### Cons Can be hard to integrate data with certain platforms if they aren't Google owned platforms. There's also minor functionality gaps around not having all of the relevant google ads dimensions and labels accessible within data studio. #### Reasons for switching to Google Data Studio Didn't have enough access rights to create my own charts and dashboards in Tableau. It also wasn't possible to get advertising platform data into Tableau. --- ### Google Data Studio Review from a Digital Marketer - Overall rating: 5/5 - Reviewer: Princewill E. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It helps me see my marketing performance data for Google ads, Google analytics and Search data on one platform. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros It's ease to use, free to use, integrates easily with all Google ads / reporting tools, 3rd party data connectors to other platforms, easy to setup and configure, easy to learn. #### Cons You may have to pay for several connectors for it to work with other platforms like Facebook ads etc #### Reasons for choosing Google Data Studio It's easy to use and connects seamlessly with the Google tools & services is use the most --- ### Google Data Studio for Automated Reporting - Overall rating: 4/5 - Reviewer: Lainey T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very good to date, it's a very comprehensive product and free! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros We can collate all our data sources into one automated report for our clients. #### Cons Third-party connectors can be quite expensive. #### Reasons for switching to Google Data Studio We haven't switched completely, just the reporting side. Agorapulse reports are very limited and don't allow us to include multiple data sources for a full picture. --- ### Our experience using GDS - Overall rating: 5/5 - Reviewer: Natalia O. - Verified reviewer: Yes - Industry: Food Production - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We have a lot of employees, and we cannot give them all payed users of a software to visualize our indicators and processes results. When we test the software for the first time, we cannot imagine all the possibilities for free that we had in front of us. We had a very fast learning curve, and it was only a matter of months before various departments were already implementing their own dashboards. We love that we can edit several people on the same dashboard without problems. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros To have a tool that give to you the opportunity to develop a complete dashboard is amazing, and the fact that that tool is free, is awesome. I really enjoy that GDS is really easy to use, I learn by myself and seeking videos on the internet. It is a very intuitive application, so you might not know anything about data visualization and you could still use it without problem. I really like that the Google apps have very similar edit pages, so if you have ever used Google Forms, you are going to find GDS very familiar. #### Cons I find this software very useful, but there is one thing that I want they to improve, if there is the possibility. The connection with Microsoft Office, for example: Microsoft Excel. If you want to make a dashboard on GDS, you have to pass your data to google sheets, and you lost a lot of features that Excel gives to you. There is a way to do it by using python, but, if you want to preserve the fact that this software is really easy to use, so, it is not a solution to this problem. #### Reasons for choosing Google Data Studio We are using both of them, but we choose Data Studio becaus eit is userfriendly, it is very intuitive, and it is free. --- ### Dashboards for your clients - Overall rating: 4/5 - Reviewer: Jakub H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: July 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We were using custom reporting forms for our client work but struggled with the currentness of data and new colleagues always needed a lesson or two in understanding where to get data from, how to clean it and how to import it. Once we started to setup GDS all these things went away. The initial period was the setup of the connectors and report templates, but after that the invested time payed off well. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros Creating reports can be a task which requires a lot of steps and gathering of data from all sort of sources in different formats. Putting the data together in a way that is understadable for client or basically anyone else is a task where Google Data Studio comes in and does just that. Without any hassle - data gets inside the studio and can be vizualised, cross-referenced and presented to anyone without technical knowledge. #### Cons Sometimes you need a special data from an exotic service which means either going back to basics and side-loading some exported data or writing own connector or buying access to a connector. And the system can get slow. #### Reasons for choosing Google Data Studio We used a proprietary reporting solution which was hard to maintain. --- ### Should be your first option when getting started with dashboarding - Overall rating: 4/5 - Reviewer: Julian G. - Verified reviewer: Yes - Industry: Medical Practice - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered Easy dashboard building from multiple sources #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Being fully cloud based embedded within GSuite makes it the best and easiest solution for internal dashboards amongst your team. It's quite valuable not having to break your workflow and manage different logins and makes it super easy to share with a subset or whole of your organization #### Cons There is no support so you are on your own if things are going wrong. The connectors are also much less stable than other tools with frequent I/O problems or times when things are inexplicably broken for hours or days, and you are in the dark since there is no support. #### Reasons for choosing Google Data Studio free and easy to make dashboards with good functionality. Best used for internal dashboards #### Reasons for switching to Google Data Studio price (free), ease of sharing and building dashboards --- ### Google products just work. - Overall rating: 5/5 - Reviewer: Adashia F. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used monthly for less than 6 months - Reviewed: February 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Google products just work. If you like great interconnectivity between apps, then this is the way to go. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Does well in: CUSTOMER SUPPORT SECURITY VALUE FOR MONEY REPORT GENERATION DATA VISUALIZATION USER INTERFACE REPORTS #### Cons I have no complaints or cons about using the studio. Keep up the good work, looking forward to using other products by Google. --- ### Google Data Studio is great BI Tool only if you're looking for Free - Overall rating: 4/5 - Reviewer: Shahzad M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered If you're main motive of this tool is to create Dashboards and visualize the data and don't want to spend anything extra with few marketing channels then this is a Good fit for you as it does everything but like Every Free tools has it own limitation and the One Limitation is that you are bound to make purchase of the connector if you want to capture the data from Marketing Channels other than Google. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros - Easy to use along with Live Updates of the Metrics from multiple marketing channels which makes the only BI tool to do so. There are other Paid Tools available but they don't provide live updates in metrics. - Their Easy to Add Custom Calculated Dimensions & Metrics with easy formulas make it easier to work on for a Newbie #### Cons - Their UI/UX is not that responsive and users faces issues when using Data Studio which sometime leads to unwanted changes in the Reporting. - Free Connectors are only available for Google Products only and if you want to use or capture other channel data you need to make purchase of the Connectors. - You can only make One Sided relationships between multiple data sets which is a major disadvantage. --- ### Great for marketers who know how to use it. - Overall rating: 5/5 - Reviewer: Shiva P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: December 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I can tell you that Google Data Studio is a popular business intelligence tool that is widely used by organizations of all sizes to create professional-looking reports and dashboards. Many users appreciate its ease of use, integrations with other Google products, and customization options. However, some users may find that it lacks advanced features and support compared to other business intelligence tools, and may be dependent on other Google products to fully utilize it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use: Google Data Studio has a user-friendly interface that makes it easy for even non-technical users to create professional-looking reports and dashboards.Integrations: Google Data Studio integrates seamlessly with other Google products, such as Google Sheets, Google Analytics, and Google Ads, making it easy to pull in data from multiple sources.Customization: Google Data Studio allows users to customize their reports and dashboards with a wide range of visualizations, such as charts, maps, and tables.Collaboration: Google Data Studio has built-in collaboration tools, allowing multiple users to work on the same report or dashboard at the same time.Sharing: Google Data Studio allows users to easily share their reports and dashboards with others, either by embedding them in a website or sharing a link. #### Cons Limited data sources: While Google Data Studio integrates with many popular data sources, it doesn't have as many integrations as some other business intelligence tools.Limited customizability: While Google Data Studio allows users to customize their reports and dashboards to a certain extent, it doesn't offer as much customization as some other tools.Lack of advanced features: Google Data Studio doesn't have as many advanced features as some other business intelligence tools, such as predictive analytics or machine learning capabilities.Dependence on Google products: To fully utilize Google Data Studio, users may need to rely on other Google products, such as Google Sheets or Google Analytics, which may not be suitable for all organizations.Limited support: While Google Data Studio has a large user community and extensive documentation, it may not offer as much support as some other business intelligence tools. --- ### Best for Quick Visualization - Overall rating: 5/5 - Reviewer: Anoop K. - Verified reviewer: Yes - Industry: Retail - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall the interface is simple to use and intuitive. Integration with various data sources and data import that is seamless. Team members' collaborative sharing and editing is easy. It is free to use and can connect to a variety of data sources. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 3/5 #### Pros Google Data Studio is an incredible asset for making staggering and intelligent reports. The simplified connection point makes it simple to use for clients, everything being equal, and the capacity to work together progressively has made it a significant resource for our group.I love the way adaptable Google Data Studio is. The capacity to make custom layouts, add marking components, and coordinate with different information sources has permitted us to make lovely and viable reports that really address our image.It is a reasonable and simple to-utilize revealing device that has had a major effect in our business. The capacity to rapidly make custom reports and dashboards has assisted us with pursuing information driven choices and work on our main concern. #### Cons Though it can be used as a quick tool for reporting, it cannot handle large amount of data and thus gets stuck while processing it. Occasionally there are few bugs and glitches that slows the performance of the dashboard. It has limited options of advanced analytics. --- ### Reports, Analytics, and Data FOR DAYS - Overall rating: 5/5 - Reviewer: Cam M. - Verified reviewer: Yes - Industry: Sports - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We wouldn't have grown as fast as we did without the look behind the scenes at our data without Data Studio #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros The ability to manipulate the multitude of data provided and present it to clients, customers, staff, and executives is unmatched. The reporting and analytical fields that are covered are second to none and we wouldn't survive as a business without Data Studio. #### Cons Getting new users set up takes longer than anticipated as well as once we've created our custom dashboards and custom reports, but that's all semantics at this rate. --- ### Industry standard for digital advertising data visualization - Overall rating: 5/5 - Reviewer: Andrea S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Data Studio is great: doesn't require extensive technical knowledge, is free, versatile and offers the ability to create real-time dashboard using different data sources - including blended ones - very easily. As an ad agency, it's one of our most used tools. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros There's a reason why most agencies and marketers use Google Data Studio to create dashboards using advertising data: it's fairly powerful, integrates natively with Google's ad stack, offers decent integrations to other ad networks when using a connector (we use Supermetrics), and it's very easy to use. For a free tool, the value just can't be beat. #### Cons Data Studio is not the best overall product in the space, because it lacks the capabilities of more advanced business intelligence tools, it's fairly slow at pulling data from non-Google sources and it's got bugs - such as tables and charts breaking randomly, and then working again after a refresh, but overall is a fairly good tool. Some customization options are also suprisingly limited: for example, there is a strangely limited amount of fonts which can be used in the dashboards. --- ### Professionally and easily create online dashboards and interfaces for internal and external use. - Overall rating: 5/5 - Reviewer: Matthew B. - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: May 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. To summarize, this was the most cost-effective solution for me because I needed just Google platforms for which to generate reports, and I wanted to save money on a reporting program. If you want additional social or video reporting for a combined reporting platform, it may be more cost effective to purchase a separate reporting product than to pay for Google Data Studio to incorporate that data. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Google Data Studio's greatest asset is the fact that it is completely free to use. It's a no-brainer to use Google Data Studio if you only need to aggregate and visualize data from numerous Google products and platforms (such as Google Ads, Analytics, Search Console, etc.). You don't have to pay per connection or result for any of these products because they can all connect to Google Data Studio for free. #### Cons As a result of Data Studio's extensive reporting capabilities, the program itself can be difficult for new users to grasp, and the learning curve for reporting is rather high. With the new program, we had to spend a lot of time learning it before we could start using it, which meant that we had one person of our team responsible for reporting. --- ### Google data studio review - Overall rating: 4/5 - Reviewer: Victor S. - Verified reviewer: Yes - Industry: Accounting - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: August 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I would say I enjoyed it because it provided me lots of help in value in my company, and it was really easy to use. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros I liked the data management and dashboard features the mos as the provided the most value and they were both easy to use even for beginners. #### Cons The lack of proper costumer support, and the data management being quite hard to setup are the things I hated the most about this software. --- ### A lot more than analytics - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. From using it to show google analytics reports to use it to show even cashflow scenarios. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 5/5 #### Pros Datastudio is an incredibly powerful data analytics tool. It's so much more than just a tool for Google Analytics dashboards: it allows you to quickly create stunning visualizations, set up automated reports and monitor key performance indicators in real-time when connected with simple data sources as google sheets. If I need to analyze complex datasets and share meaningful insights quickly, I use it. #### Cons When it comes to create particular data cards, it is handy to use pre-calculated values. Wich can be tricky! --- ### Best App to visualize the data - Overall rating: 5/5 - Reviewer: Anand J. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 1/5 - Functionality: 5/5 #### Pros One of the best platforms p to visualize the data. It's very easy to set up and analyze them. #### Cons Customer support is not available. We need some tech-friendly people to set this up. #### Reasons for switching to Google Data Studio Databox charges for the same features. --- ### Google Data Studio is critical for us to make data-driven marketing decisions - Overall rating: 5/5 - Reviewer: Jack P. - Verified reviewer: Yes - Industry: Music - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered I love using Data Studio for reporting and data visualization. I have been using this platform for many years now and being able to make copies and customize report makes using Google Data Studio a no-brainer. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that it's free and super customizable. #### Cons You have to pay for 3rd party connectors in order to report on social media ads and other non-Google products. #### Reasons for choosing Google Data Studio Lower price and more integrated with Google suite. --- ### Google Data Studio is easy to set up and serves a great purpose - Overall rating: 5/5 - Reviewer: Jamieson R. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: June 2023 - Review source details: This review was submitted organically. No incentive was offered I have had a good experience - enough that I haven't had to consider alternative products for the functionality I get from GDS. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros I liked how easy it was to quickly sync with our database and start creating reports and dashboards. It was also free! #### Cons It took me a little bit of time to figure out how to work with my data and build the charts I wanted to. Perhaps it could be slightly more intuitive, but it's not bad. ## More reviews [Next reviews](https://www.softwareadvice.com/bi/google-data-studio-profile/reviews/?page=2) --- Google Data Studio Reviews, Pros and Cons - 2026 Software Advice