--- title: "Best Data Warehouse Software - 2026 Reviews & Pricing" description: "Find the best Data Warehouse Software for your organization. Compare top Data Warehouse Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/bi/data-warehouse-comparison/" page_type: "subcategory" language: "en" --- [Home](https://www.softwareadvice.com/) / Data Warehouse Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Data Warehouse Software of 2026 Updated September 4, 2026 On this page 1. Popular Comparisons 2. Buyers Guide 3. Related Software Filter products 94 results ### Compare Products Showing 1 - 25 of 94 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### Product: Grow [Grow](https://www.softwareadvice.com/bi/grow-profile/) 4.44 [(410)](https://www.softwareadvice.com/bi/grow-profile/reviews/) Best for:Small businesses ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Grow is a cloud-based, business analytics and reporting solution suitable for small to midsize organizations. The solution allows users to create customizable dashboards for monitoring business workflows and key activities. Organizations can easily track key metrics essential for accelerating growth and success. The platform's ability to transform data into visual representations allows for better data interpretation and decision-making across all levels of the organization. Grow pulls business data from a variety of sources and merges it into one single platform. It supports connection with Salesforce, Dropbox, Google Analytics, Twitter, MySQL, among hundreds of other sources, including databases and spreadsheets. It supports blending, mashing, cleaning, filtering and comparing of data sets from single or multiple sources. Grow brings real-time data into the dashboard, allowing users to view trends as they occur and share information with their team. The built-in data editor allows users to create customized metrics for their business needs. Users can also access the dashboard on their iOS or Android mobile devices and monitor performance metrics on-the-go. Reporting can be automated via emailed PDF reports or URLs to live dashboards. The software makes it easy to build metrics and explore data through various chart types, including column, bar, line, area, bubble, radar and gauge charts. Users can import data from digital analytics platforms like HubSpot, Google Analytics and Google Search Console to gain valuable insights into customer interactions. Grow offers flexibility in data imports by supporting file uploads from platforms like Google Sheets, Google Drive, Dropbox, Box, Excel, CSV, OneDrive, Airtable, Smartsheets, and Amazon S3. The platform stores all imported data in a centralized location, eliminating the need for third-party data warehouses. Users can establish connections, create custom datasets, and model data to generate actionable insights. With storage flexibility, Grow enables organizations to store historical snapshots of data and create simple or custom datasets for rapid analytics deployment. Grow allows users to establish connections, create custom datasets, and model data to generate actionable insights. With storage flexibility, Grow enables organizations to store historical snapshots of data and create simple or custom datasets for rapid analytics deployment. Users can manipulate time-series data, apply filters, slice, pivot, compare dates, sort, and summarize data to create interactive dashboards that cater to specific business needs.... [Read more](https://www.softwareadvice.com/bi/grow-profile/) ### Best rated features: Third-Party Integrations 5.0 Data Storage Management 5.0 Real-Time Updates 5.0 Real-Time Data 5.0 ### Worst rated features: Activity Tracking 1.0 [See all features](https://www.softwareadvice.com/bi/grow-profile/#key-features) ### Plan Custom Pricing available upon request Pricing not available [See full pricing details](https://www.softwareadvice.com/bi/grow-profile/#pricing-and-plans) ### Product: SAP BTP [SAP BTP](https://www.softwareadvice.com/bi/sap-btp-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary SAP BTP is a solution for businesses of all sizes. It provides a single platform to manage all aspects of business transformation from planning and designing new systems, to implementing them within the organization, to monitoring performance and making adjustments as required The software lets organizations use pre-defined templates to build new processes and improve existing ones, as well as manage them through an integrated platform that includes tools for configuring and executing business processes. It allows businesses to manage the entire business process life cycle from planning to implementation, management, and monitoring. .... [Read more](https://www.softwareadvice.com/bi/sap-btp-profile/) ### Product: Hevo [Hevo](https://www.softwareadvice.com/bi/hevo-profile/) 4.69 [(110)](https://www.softwareadvice.com/bi/hevo-profile/reviews/) Best for:Ease of use ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Hevo is a no-code, bi-directional data pipeline platform specially built for modern ETL, ELT, and Reverse ETL Needs. It helps data teams streamline and automate org-wide data flows that result in a saving of ~10 hours of engineering time/week and 10x faster reporting, analytics, and decision making. The platform supports 100+ ready-to-use integrations across Databases, SaaS Applications, Cloud Storage, SDKs, and Streaming Services. Over 500 data-driven companies spread across 35+ countries trust Hevo for their data integration needs. Try Hevo today and get your fully managed data pipelines up and running in just a few minutes.... [Read more](https://www.softwareadvice.com/bi/hevo-profile/) ### Best rated features: Customer Database 5.0 Data Analysis Tools 5.0 Automatic Backup 5.0 Real-Time Reporting 5.0 [See all features](https://www.softwareadvice.com/bi/hevo-profile/#key-features) ### Free Custom Pricing available upon request For data teams that want to get started with analytics. Includes 1 million free events. ### Starter $299.00/month For data teams that want to scale up their analytics. Get 5 million events for this starter plan and scale up as per your needs. Save upto 20% when billed yearly.... [Read more](https://www.softwareadvice.com/bi/hevo-profile/#pricing-and-plans) ### Business Custom Pricing available upon request For large data teams with many data sources and high data volume. [See full pricing details](https://www.softwareadvice.com/bi/hevo-profile/#pricing-and-plans) ### Product: Measured [Measured](https://www.softwareadvice.com/bi/measured-profile/) 5.0 [(10)](https://www.softwareadvice.com/bi/measured-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Measured's Media Mix Modeling (MMM) and Incrementality solution redefines marketing measurement by moving beyond correlation to true causality. Traditional MMM relies on historical data and statistical correlations, but Measured combines it with geo-based incrementality testing to isolate the true impact of each media channel. This triangulated approach (integrating statistical modeling, controlled experiments, and real-time platform data) ensures accurate, actionable insights that drive real business growth. Unlike legacy models, Measured’s platform uses incrementality tests as Bayesian priors to calibrate MMM, eliminating false assumptions and providing a clear view of incremental sales lift from every dollar spent. With weekly model refreshes and 300+ integrations, marketers get timely insights to optimize campaigns in real-time, not months later. Enterprise brands like Paramount, Unilever, and Intuit trust Measured to measure $billions in media spend with precision. Voted #1 Measurement/Analytics by AdExchanger and Best Attribution Tool by Digiday, our solution captures up to 30% more marketing efficiency by focusing on what truly moves the needle, incremental results, not just attribution. Experience the difference between correlation and causality. Measured delivers the only platform that combines rigorous incrementality testing with modern MMM for transparent, data-driven marketing decisions, powered by a privacy-compliant Marketing Data Warehouse.... [Read more](https://www.softwareadvice.com/bi/measured-profile/) ### Product: Funnel [Funnel](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/) 4.74 [(19)](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Funnel is a marketing intelligence platform designed to aggregate data from various marketing channels and provide tools for reporting, measurement, and data export. It is used by digital marketers, data analysts, business intelligence teams, IT departments, and marketing agencies across industries such as e-commerce, retail, B2B, B2C, travel, hospitality, and finance. The platform helps organizations centralize marketing data to improve visibility into campaign performance. The platform includes a library of data connectors that link to marketing platforms, analytics tools, and advertising channels. It offers automated reporting features that generate real-time reports without requiring manual spreadsheet work. AI-based tools, such as marketing mix modeling and multi-touch attribution, are available to analyze campaign impact beyond last-click attribution. A conversational AI feature, Data Chat, allows users to query marketing data and receive instant summaries. No-code workflows enable users to unify marketing, analytics, and sales data and export it to destinations such as data warehouses or business intelligence tools without ongoing ETL maintenance. Funnel adheres to enterprise-grade security standards, including GDPR, CCPA, SOC 2, and ISO 27001 compliance. It processes large volumes of digital advertising data and supports active data sources. The platform handles data cleaning and unification to create analysis-ready datasets and eliminate reporting gaps. Reports can be personalized to align with brand requirements and scaled across multiple clients or business units.... [Read more](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/) ### Best rated features: API 5.0 Website Analytics 5.0 Data Import/Export 4.0 Ad hoc Reporting 4.0 ### Worst rated features: Job Scheduling 1.0 Data Analysis Tools 3.0 Dashboard Creation 3.0 Keyword Tracking 3.0 [See all features](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/#key-features) ### Starter $120.00 Begin your journey to data-driven marketing with Funnel's Free plan. ### Business $750.00/month Experience rock-solid business intelligence and powerful connectivity. ### Enterprise Custom Pricing available upon request Designed for organizations operating at scale with personalized, advanced onboarding. [See full pricing details](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/#pricing-and-plans) ### Product: ClicData [ClicData](https://www.softwareadvice.com/bi/clicdata-profile/) 4.62 [(145)](https://www.softwareadvice.com/bi/clicdata-profile/reviews/) Best for:Customer support ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary ClicData is a modern data platform providing data teams a complete set of tools: data integration, built-in data lakehouse, data cleaning and processing, analytics & machine learning, data streaming, visualizations and trigger-based automation. Whether you're looking for a BI solution for your organization or customers, to build a data exchange hub between systems, develop your predictive models, or simply publish real-time KPIs–ClicData is the cost-effective solution to achieve it. ClicData includes features such as: - Connectors to over 500+ data sources, cloud-based or on-premise - Scalable Data Lakehouse up to 8 TB of storage - Visual, drag-and-drop data pipeline builder with over 35 processing nodes - Python & SQL environment for advanced data processing or ML development - Dashboards & multi-page PDF reports builder - Powerful Scheduler for task, data updates, publication automation - Integrated AI to build, analyze, enrich and read your data.... [Read more](https://www.softwareadvice.com/bi/clicdata-profile/) ### Best rated features: Self Service Data Preparation 5.0 Conversion Tracking 5.0 Customizable Branding 5.0 Mobile Dashboards 5.0 ### Worst rated features: Data Quality Control 4.0 OLAP 4.0 [See all features](https://www.softwareadvice.com/bi/clicdata-profile/#key-features) ### Basic $265.00/month Ideal for small teams with strong data needs ### Team $475.00/month Bigger needs, more storage, more connectors ### Enterprise $760.00/month Everything you will ever need [See full pricing details](https://www.softwareadvice.com/bi/clicdata-profile/#pricing-and-plans) ### Product: Mozart Data [Mozart Data](https://www.softwareadvice.com/bi/mozart-data-profile/) 5.0 [(3)](https://www.softwareadvice.com/bi/mozart-data-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Backed by award-winning data analyst support, Mozart Data is the fastest way to set up scalable, reliable data infrastructure that doesn’t need to be maintained by you. Mozart Data’s all-in-one modern data platform includes ETL, a data warehouse, and data transformation tools, empowering anyone to easily centralize, organize, and analyze their data without engineering resources. Instead of piecing together multiple tools, companies get everything they need to spin up a data stack in an hour, get visibility into their data pipelines, and ensure their data is reliable.... [Read more](https://www.softwareadvice.com/bi/mozart-data-profile/) ### Best rated features: Query Builder 5.0 Alerts/Notifications 5.0 Ad hoc Reporting 5.0 Data Capture and Transfer 5.0 [See all features](https://www.softwareadvice.com/bi/mozart-data-profile/#key-features) ### Product: Zap Data Hub [Zap Data Hub](https://www.softwareadvice.com/data-management/zap-profile/) 4.88 [(4)](https://www.softwareadvice.com/data-management/zap-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Zap Data Hub is ERP data warehouse automation, built for finance and operations teams who need numbers they can defend. If month-end close means exporting from your ERP into spreadsheets, reconciling by hand, and still finding that two reports disagree, that is the problem Zap solves. It automatically builds and maintains a governed data warehouse connected to your ERP, then delivers trusted data to Excel, Power BI and Zap Analytics, so every team reads the same numbers from the same source. Who it is for: mid-market and enterprise finance, operations and IT teams running Sage X3, Sage 100, Sage 300, Sage Intacct, SAP Business One, Syspro, Dynamics 365 Business Central, Dynamics 365 Finance & Operations, Dynamics AX, Dynamics NAV, Wiise or Xero. Multi-company and multi-currency consolidation is handled at transaction level, including across different ERP systems. What makes it different: pre-built data models carry thousands of hours of embedded ERP expertise, so a warehouse that would normally take months to specify and build deploys in days. Primary keys are enforced, so duplicate records never reach a report. Deployment: Zap Data Hub is cloud-only and fully managed on Microsoft Azure. There is no infrastructure for you to install, patch or maintain. It connects securely to your ERP wherever that lives, cloud or on-premises, but Zap itself always runs in the cloud. Zap is certified to ISO/IEC 27001:2022. Getting started and support: most customers see initial insights within days. A starter implementation package of 15 hours combines expert setup with hands-on mentoring. Ongoing support is by email and help desk, backed by a knowledge base, role-specific in-app videos, an in-app training platform, weekly AMAs and one-to-one mentoring on request.... [Read more](https://www.softwareadvice.com/data-management/zap-profile/) ### Best rated features: Customer Database 5.0 [See all features](https://www.softwareadvice.com/data-management/zap-profile/#key-features) ### Basic Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/data-management/zap-profile/#pricing-and-plans) ### Product: AtScale [AtScale](https://www.softwareadvice.com/bi/atscale-profile/) 5.0 [(1)](https://www.softwareadvice.com/bi/atscale-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary AtScale is a data warehouse virtualization solution that creates a live connection between people and data without moving it, regardless of where it is stored or how it is formatted - on-premise or in the cloud - turning your data warehouse into a powerful multidimensional analytics engine. This enables enterprises to migrate to the cloud on their own terms with zero business interruption and without having to rewrite applications or train business users on new tools, leveraging existing investments in big data platforms, applications and tools. AtScale improves the performance of any Business Intelligence tool. The Universal Semantic Layer allows business logic to be applied across the organization, providing consistent answers for queries from any team or tool, while autonomous engineering optimizes queries for better speed and cost performance. AtScale is the category creator of data warehouse virtualization. Enterprises worldwide use AtScale to virtualize data silos and modernize their application data architectures while providing rich, atomic level data access to empower their data science and analytics teams. By making data consumers more productive and enabling the democratization of data, AtScale helps organizations transform into insight-driven enterprises.... [Read more](https://www.softwareadvice.com/bi/atscale-profile/) ### Basic $50,000.00 [See full pricing details](https://www.softwareadvice.com/bi/atscale-profile/#pricing-and-plans) ### Product: Conversionomics [Conversionomics](https://www.softwareadvice.com/bi/conversionomics-profile/) 5.0 [(1)](https://www.softwareadvice.com/bi/conversionomics-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Conversionomics is an efficient data aggregation tool that offers a simple user interface that makes it easy to quickly build data API sources. From those sources, users can create interactive dashboards and reports using Conversionomics' templates and data visualization tools. Increase the rate analysts find trends and deliver insights with all data visualized in one convenient dashboard. Conversionomics works well with Google Analytics, Search Console, Sheets, AdWords, BigQuery, Facebook, Bing, Email, or users' own sources.... [Read more](https://www.softwareadvice.com/bi/conversionomics-profile/) ### Best rated features: OLAP 5.0 Scheduled/Automated Reports 5.0 Ad hoc Reporting 5.0 Data Mapping 5.0 ### Worst rated features: Forecasting 3.0 Activity Dashboard 3.0 [See all features](https://www.softwareadvice.com/bi/conversionomics-profile/#key-features) ### Basic $250.00/month [See full pricing details](https://www.softwareadvice.com/bi/conversionomics-profile/#pricing-and-plans) ### Product: Adverity [Adverity](https://www.softwareadvice.com/bi/datatap-profile/) 4.50 [(26)](https://www.softwareadvice.com/bi/datatap-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Adverity is a data platform designed to automate the connectivity, transformation, and governance of marketing data. It supports marketing teams, analytics teams, agencies, and enterprise organizations in managing complex data operations through a centralized solution. The platform includes automated data connectivity with a library of pre-built connectors for marketing data sources, enabling direct collection to data warehouses. It cleans, harmonizes, and monitors data quality to maintain accuracy and consistency. AI-powered features support natural-language queries and automate workflows such as report creation, campaign optimization, and data preparation. Enterprise-grade data governance and security features include governed access controls and secure permissions, with certifications such as ISO/IEC 27001 and SOC 2 Type 2. Adverity enables teams to collaborate on data analysis and share insights across organizations. It supports scalable data operations with features such as bulk editing and flexible cloning. The platform allows data to be sent to various business intelligence tools or destinations within an organization's technology stack.... [Read more](https://www.softwareadvice.com/bi/datatap-profile/) ### Best rated features: Data Cleansing 5.0 Data Visualization 5.0 Dashboard 5.0 Data Quality Control 5.0 ### Worst rated features: Reporting/Analytics 4.0 Performance Metrics 4.0 Multiple Data Sources 4.0 Data Connectors 4.0 [See all features](https://www.softwareadvice.com/bi/datatap-profile/#key-features) ### Product: Actian Analytics AI Platform [Actian Analytics AI Platform](https://www.softwareadvice.com/bi/actian-vector-profile/) 3.0 [(1)](https://www.softwareadvice.com/bi/actian-vector-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Actian AI Analytics Platform (formerly Actian Data Platform) is a software designed to help organizations manage, integrate, and analyze data across cloud, on-premises, and hybrid environments. The software offers data integration, data warehousing, and analytics capabilities, enabling users to ingest, process, and visualize structured and unstructured data from multiple sources. Actian AI Analytics Platform facilitates real-time data access and supports advanced analytics, providing tools to streamline workflows for business intelligence, reporting, and operational decision-making. It allows for secure and scalable data storage along with connectivity to various applications, solving business challenges related to data silos, performance, and scalability. Actian AI Analytics Platform software employs a subscription-based pricing model structured by tiers, with options that scale according to factors such as data volume, number of users, and feature set. The software typically offers flexible plans that allow organizations to select resources and functionalities appropriate for specific deployment needs, including cloud and hybrid environments, with pricing adjusted based on usage and additional capabilities required.... [Read more](https://www.softwareadvice.com/bi/actian-vector-profile/) ### Product: Amazon Redshift [Amazon Redshift](https://www.softwareadvice.com/bi/amazon-redshift-profile/) 4.38 [(16)](https://www.softwareadvice.com/bi/amazon-redshift-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Amazon Redshift uses SQL to analyze structured and semi-structured data across data warehouses, operational databases, and data lakes, using AWS-designed hardware and machine learning to deliver the best price performance at any scale.... [Read more](https://www.softwareadvice.com/bi/amazon-redshift-profile/) ### Best rated features: Data Storage Management 4.6 Predictive Analytics 4.5 Data Connectors 4.5 Data Integration 4.5 ### Worst rated features: In-Database Processing 3.0 Self Service Data Preparation 3.3 Ad hoc Reporting 3.3 [See all features](https://www.softwareadvice.com/bi/amazon-redshift-profile/#key-features) ### Product: Solver [Solver](https://www.softwareadvice.com/accounting/solver-bi360-profile/) 4.46 [(83)](https://www.softwareadvice.com/accounting/solver-bi360-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Solver is a hybrid corporate performance management (CPM) solution based on the Microsoft platform. It caters to businesses of all sizes across various industry verticals. Key features include reporting, budgeting, dashboards and data warehousing. It can be deployed either in the cloud or on-premise. Solver comes with pre-built integrations to a number of ERPs including Microsoft Dynamics 365, GP, AX, NAV, SL, Acumatica, Sage Intacct and more. It offers both real-time and data warehouse-based reporting, as well as both multi-company and multi-currency reporting. Support is offered via phone, email and online tutorials.... [Read more](https://www.softwareadvice.com/accounting/solver-bi360-profile/) ### Best rated features: Chart of Accounts 5.0 Key Performance Indicators 5.0 ETL - Extract Transfer Load 5.0 "What If" Scenarios 5.0 ### Worst rated features: Multiple Data Sources 3.0 [See all features](https://www.softwareadvice.com/accounting/solver-bi360-profile/#key-features) ### Product: Vantage [Vantage](https://www.softwareadvice.com/cloud-storage/teradata-database-profile/) 4.32 [(25)](https://www.softwareadvice.com/cloud-storage/teradata-database-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Teradata Database enables users to utilize wearables and personal medical devices to analyze patient heart rate or activity data to understand medication compliance, then alert patients with feedback. The workload management solution allows individuals to maintain operational efficiency and generate analytics at scale with multiple uses and diverse tasks. Companies can analyze data to optimize manufacturing processes by setting production schedules, determining the price, and choosing the most efficient way to deliver goods. Admins can obtain the most frequently accessed data through Teradata Intelligent Memory and answer complex questions via the In-Memory Optimizations function. Teradata Database supports multiple data types and structures, from traditional to multi-structured data, like weblogs, XML, JSON, and CSV. It also allows users to run their queries efficiently through Teradata Optimizer to determine the best plan for accessing, joining, and aggregating tables.... [Read more](https://www.softwareadvice.com/cloud-storage/teradata-database-profile/) ### Best rated features: Data Virtualization 5.0 Access Controls/Permissions 5.0 Multiple Programming Languages Supported 4.0 Data Dictionary Management 4.0 [See all features](https://www.softwareadvice.com/cloud-storage/teradata-database-profile/#key-features) ### Basic Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/cloud-storage/teradata-database-profile/#pricing-and-plans) ### Product: Logi Symphony [Logi Symphony](https://www.softwareadvice.com/bi/logi-symphony-profile/) 4.48 [(258)](https://www.softwareadvice.com/bi/logi-symphony-profile/reviews/) Best for:Value for money ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Logi Symphony is built for teams creating analytics inside products and systems, rather than sending users to a separate business intelligence workspace. Software companies and enterprise teams can embed analytics directly into customer-facing applications, internal data products, and existing workflows while maintaining control over branding, security, user experience, and deployment. Three independently deployable modules let organizations choose the analytics capabilities their users actually need. Self-Service Analytics provides governed exploration and data discovery for users who want to answer their own questions. Custom Analytics gives builders deep control over interactive dashboards, visualizations, workflows, and application experiences. Pixel-Perfect Reporting supports highly formatted, precise reports and high-volume document generation for operational, regulatory, and customer-facing requirements. Logi Symphony is designed for organizations that need greater control than cloud-first BI platforms typically provide. Deploy on-premises, in private cloud, or in hybrid environments, integrate through open APIs and iframe-less embedding, support white-labeled and multi-tenant experiences, and connect analytics directly to existing applications and data infrastructure. Patented performance technologies help keep analytics responsive across demanding workloads. AI is built into the broader Simba architecture at the semantic layer, where business definitions, governance, and access controls can be shared across self-service analytics and AI experiences. This approach helps teams deliver natural-language and AI-driven interactions grounded in governed business context rather than isolating intelligence inside a single dashboard or vendor ecosystem. Organizations can start with the capabilities they need today and expand over time without replatforming. Whether the goal is embedded self-service, a deeply customized analytics experience, precise operational reporting, or governed AI, Logi Symphony gives builders the flexibility to deliver those experiences where users already work while retaining control of their data, infrastructure, and product experience.... [Read more](https://www.softwareadvice.com/bi/logi-symphony-profile/) ### Best rated features: Forecasting 5.0 Key Performance Indicators 5.0 Self-service Analytics 5.0 Trend/Problem Indicators 5.0 ### Worst rated features: Relational Display 1.0 Data Mapping 2.5 Streaming Analytics 3.0 Multiple Data Sources 3.0 [See all features](https://www.softwareadvice.com/bi/logi-symphony-profile/#key-features) ### Basic Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/bi/logi-symphony-profile/#pricing-and-plans) ### Product: Supermetrics [Supermetrics](https://www.softwareadvice.com/bi/supermetrics-profile/) 4.39 [(109)](https://www.softwareadvice.com/bi/supermetrics-profile/reviews/) Best for:Features ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Supermetrics is a reporting solution that helps small to large businesses to transfer marketing data on external reporting, analytics, storage and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery and Snowflake. Supermetrics lets team members set specific metrics and dimensions to source, extract and blend data from multiple marketing platforms, including HubSpot, Facebook Ads and Google Analytics. It allows employees to configure workflows to automatically update and refresh reports on a monthly, daily, weekly or hourly basis. Additionally, businesses utilizing Snowflake can manage, edit, customize and save extraction schemas for further use and modification. Supermetrics offers an application programming interface (API), which allows businesses to import marketing data into third-party solutions such as Tableau, Qlik and Power BI. It is available on monthly and annual subscriptions and support is extended via email, community forum, documentation, live chat and other measures.... [Read more](https://www.softwareadvice.com/bi/supermetrics-profile/) ### Best rated features: Data Warehouse 5.0 Campaign Analytics 5.0 Data Capture and Transfer 5.0 Pipeline Management 5.0 ### Worst rated features: Forecasting 1.0 Pre-built Connectors 3.0 [See all features](https://www.softwareadvice.com/bi/supermetrics-profile/#key-features) ### Single connector $29.00/month The Single connector plan is billed annually and only includes 1 data source, 1 user, and 10 accounts per data source. To access more you’ll need to buy a different package.... [Read more](https://www.softwareadvice.com/bi/supermetrics-profile/#pricing-and-plans) ### Essential $29.00/month The Essential plan is billed annually or monthly and it includes between 3 data sources depending on your data connector (Google Sheets, Excel, or Data Studio). It includes 1 user and 10 accounts per data source. Data sources for this plan include Facebook, Google Ads, Google Analytics, Instagram and more. You can add an additional data source for $35/month.... [Read more](https://www.softwareadvice.com/bi/supermetrics-profile/#pricing-and-plans) ### Core $159.00/month The Core plan is billed annually and it includes between 14 data sources depending on your data connector (Google Sheets, Excel, or Data Studio). It includes 1 user and 10 accounts per data source. Data sources for this plan include Facebook, Google Ads, Google Analytics, Instagram and more. You can add up to 10 additional data sources for $35/month.... [Read more](https://www.softwareadvice.com/bi/supermetrics-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/bi/supermetrics-profile/#pricing-and-plans) ### Product: CData Sync [CData Sync](https://www.softwareadvice.com/data-extraction/cdata-sync-profile/) 4.13 [(16)](https://www.softwareadvice.com/data-extraction/cdata-sync-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary CData Sync is a universal data pipeline that delivers automated continuous replication from hundreds of cloud applications for CRM, ERP, marketing automation, accounting, etc., to any database or data warehouse, including popular destinations like SQL Server, Redshift, S3, Snowflake, BigQuery, and more. Automate continuous data replication and backups in just a few clicks, no code required - on-premise or in the cloud. Replicate data from: \* Big Data & NoSQL (Google BigQuery, Databricks, Snowflake, MongoDB, etc.) \* Marketing (Salesforce Pardot, HubSpot, Mailchimp, Marketo, etc.) \* Collaboration (SharePoint, Slack, Microsoft Teams, Trello, etc.) \* CRM & ERP (Salesforce, SAP, Oracle NetSuite, Dynamics 365, etc.) \* File & API (CSV, JSON, Parquet, XML, OData, REST, etc.) \* Accounting (QuickBooks Online, ADP, Xero, Sage Intacct, etc.) \* E-Commerce (PayPal, Stripe, Shopify, WooCommerce, etc.) \* RDBMS (Azure Synapse, DB2, MySQL, PostgreSQL, SAP HANA, SingleStore, Amazon Redshift, etc.)... [Read more](https://www.softwareadvice.com/data-extraction/cdata-sync-profile/) ### Best rated features: Secure Data Storage 5.0 Data Storage Management 4.5 ETL - Extract Transfer Load 4.5 Data Extraction 4.3 ### Worst rated features: Data Capture and Transfer 3.0 Third-Party Integrations 3.8 Data Synchronization 3.9 [See all features](https://www.softwareadvice.com/data-extraction/cdata-sync-profile/#key-features) ### Standard (Self-Hosted) $7,999.00/year Self-hosted (cloud or on-premises) Up to 5 standard connections, up to 100M rows per month. ### Standard (Sync Cloud) $7,999.00/year Cloud-based, SaaS offering; Up to 5 standard connections, up to 100M rows per month [See full pricing details](https://www.softwareadvice.com/data-extraction/cdata-sync-profile/#pricing-and-plans) ### Product: Fivetran [Fivetran](https://www.softwareadvice.com/bi/fivetran-profile/) 4.40 [(25)](https://www.softwareadvice.com/bi/fivetran-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Fivetran is a cloud-based business intelligence solution which caters to needs of analysts, data engineers and business intelligence teams. The solution is HIPAA compliant and provides connectors to pull data from multiple sources. The solution is able to track operations through logs, replicate data from the cloud to the warehouse and more. The solution enables users to automatically transform data to the type needed for the target data warehouse. The solution automatically updates data types in the warehouse when it is changed in the source. Fivetran also enables analysts to run analytics from predefined schemas and customize the names of schemas. The dashboard allows users to connect to the data warehouse through connectors. Operations performed on the connectors can be tracked in logs. The sync between the data warehouse and source occurs in incremental batches and analysts can track the progress in real time. Built-in connectors enable direct fetching of data from the cloud. Integration of the solution is possible with various data warehouses like BigQuery, Snowflake and Azure. Fivetran offers customer support via email.... [Read more](https://www.softwareadvice.com/bi/fivetran-profile/) ### Best rated features: ETL - Extract Transfer Load 5.0 Data Import/Export 4.9 Web Data Extraction 4.8 Data Synchronization 4.7 ### Worst rated features: Email Address Extraction 2.0 Pricing Extraction 3.0 Dashboard 3.0 [See all features](https://www.softwareadvice.com/bi/fivetran-profile/#key-features) ### Basic $1.00 [See full pricing details](https://www.softwareadvice.com/bi/fivetran-profile/#pricing-and-plans) ### Product: Jaspersoft [Jaspersoft](https://www.softwareadvice.com/bi/tibco-jaspersoft-profile/) 4.20 [(27)](https://www.softwareadvice.com/bi/tibco-jaspersoft-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Jaspersoft is an on-premise and cloud-based reporting tool that let's you design, embed, manage and deploy high volume pixel-perfect reports, self-service ad hoc reports and dashboards with developer-level control on the most flexible and customizable BI platform available. The solution provides a drag-and-drop feature that allows users to create dashboards and reports. It also includes a report scheduler that manages the distribution of reports across a company. The in-memory analysis supports the system's ability to process complex analytical queries. Jaspersoft provides visualization options including interactive maps and dashboards that allow users to track business metrics. An audit-logging feature records report, dashboard and analytics views and usage. Users can integrate multiple data sources into a single metadata view to enable analysis and reporting across disparate sources without requiring ETL or a data warehouse. License pricing is based on desired computing power (number of desired cores) or independent software vendor (ISV) needs, while subscription pricing for solution’s cloud offering is on an hourly basis. Support is provided via knowledge base, support portal and phone.... [Read more](https://www.softwareadvice.com/bi/tibco-jaspersoft-profile/) ### Best rated features: Data Connectors 4.5 ETL - Extract Transfer Load 4.0 Data Visualization 4.0 Data Extraction 4.0 ### Worst rated features: Search/Filter 2.0 Data Management 2.0 Visual Analytics 2.0 Activity Dashboard 2.0 [See all features](https://www.softwareadvice.com/bi/tibco-jaspersoft-profile/#key-features) ### Jaspersoft Reporting and Embedded Analytics Software Custom Pricing available upon request At Jaspersoft, we believe that the right reporting and embedded analytics solution should be tailored to meet the unique needs of each organization. That's why we offer a range of flexible licensing options, including annual subscriptions, bring-your-own-licensing (BYOL) models, and original equipment manufacturer (OEM) licensing. Our commercial edition offers a comprehensive suite of features and capabilities designed to address complex reporting challenges. With a 30-day free trial, businesses can explore the full potential of Jaspersoft and see how it can drive insights and growth. To learn more about our licensing options and how we can help your organization achieve its goals, please contact us today.... [Read more](https://www.softwareadvice.com/bi/tibco-jaspersoft-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/bi/tibco-jaspersoft-profile/#pricing-and-plans) ### Product: Panoply [Panoply](https://www.softwareadvice.com/bi/panoply-profile/) 4.05 [(21)](https://www.softwareadvice.com/bi/panoply-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Panoply is a cloud data platform that helps businesses source, store and manage data from various applications to streamline data analysis processes. Professionals can track the status of data sync as ‘running’, ‘pending’ or ‘scheduled’ and automatically detect data types. Panoply helps business users sync, store, and leverage all of their data, without complicated code. Drive insights fast by building a single source of truth for all your reporting needs. Panoply enables businesses to integrate the platform with various third-party applications, such as HubSpot, Google Analytics, Shopify, BigQuery and more.... [Read more](https://www.softwareadvice.com/bi/panoply-profile/) ### Best rated features: Metadata Management 4.0 Data Integration 4.0 Data Connectors 3.0 [See all features](https://www.softwareadvice.com/bi/panoply-profile/#key-features) ### Starter $199.00 ### Lite $499.00/month ### Standard $799.00/month [See full pricing details](https://www.softwareadvice.com/bi/panoply-profile/#pricing-and-plans) ### Product: Glew [Glew](https://www.softwareadvice.com/sales-forecasting/glew-profile/) 4.29 [(59)](https://www.softwareadvice.com/sales-forecasting/glew-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Glew is an e-commerce analytics tool for online retailers, omnichannel merchants, digital agencies, DTC brands, and B2B companies. It provides multi-channel business reports and over 150 integrations. The system offers many insights and visuals, including automated and scheduled reports. This cloud-based tool comes in three versions with free and basic features to enterprise-priced and custom solutions. Glew can produce reports with product carousels and graphs, including revenue by channels, segments, and performance in sales volume, margins, or profits. Glew enables users to assess the success of social media ads based on KPIs, including ad spend, CPC, and CTR. Thanks to integrated analytics, those offering subscription services can also check the MRR and churn rate. This tool displays individual customer profiles on the dashboard, showing indicators like the current status, orders & returns, and the total spend.... [Read more](https://www.softwareadvice.com/sales-forecasting/glew-profile/) ### Best rated features: Visual Analytics 4.0 Activity Dashboard 4.0 Dashboard 4.0 Self Service Data Preparation 3.5 [See all features](https://www.softwareadvice.com/sales-forecasting/glew-profile/#key-features) ### Glew Pro Custom Pricing available upon request For teams wanting more advanced data insights and reporting. Requires annual prepayment. ### Glew Plus Custom Pricing available upon request For teams needing a fully supported data pipeline (ELT), and data warehouse platform with custom reporting unique to your business.... [Read more](https://www.softwareadvice.com/sales-forecasting/glew-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/sales-forecasting/glew-profile/#pricing-and-plans) ### Product: Matillion [Matillion](https://www.softwareadvice.com/master-data-management/matillion-profile/) 4.28 [(111)](https://www.softwareadvice.com/master-data-management/matillion-profile/reviews/) Best for:Ease of use ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Matillion is an extract, transform, load (ETL) solution for cloud data warehouses such as Amazon Redshift, Google BigQuery and Snowflake. The centralized platform enables users to automatically schedule orchestration jobs and projects at regular pre-defined time intervals. Key features of Matillion include live collaboration, versioning, auditing, data import/export and task management. It allows businesses to add/remove users from the local directory and grant role-based access across Active/LDAP directories or SSL certificates. Additionally, users can sort through multiple projects and notes to find specific results using the search functionality. Matillion facilitates integration with various third-party applications such as MailChimp, Amazon RDS, Hubspot, Salesforce, Elasticsearch and more. Pricing is available on an hourly basis and on annual subscriptions. Support is extended via phone and other online measures.... [Read more](https://www.softwareadvice.com/master-data-management/matillion-profile/) ### Best rated features: Match & Merge 5.0 Data Transformation 5.0 Job Scheduling 5.0 SSL Security 5.0 ### Worst rated features: Version Control 1.0 Search/Filter 2.5 Data Connectors 2.8 Email Address Extraction 3.0 [See all features](https://www.softwareadvice.com/master-data-management/matillion-profile/#key-features) ### Basic $2.00 [See full pricing details](https://www.softwareadvice.com/master-data-management/matillion-profile/#pricing-and-plans) ### Product: Domo [Domo](https://www.softwareadvice.com/bi/domo-profile/) 4.29 [(331)](https://www.softwareadvice.com/bi/domo-profile/reviews/) Best for:Features ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Domo is the agentic platform for the intelligent enterprise, connecting data, AI, and execution. It helps organizations bring together data from across their business, build AI-powered agents, apps, workflows, and analytics, and deliver intelligence where teams work. Domo is built for data teams, analysts, business leaders, and developers who want to turn trusted data into better decisions and more efficient processes. Domo works with existing cloud data platforms such as Snowflake, BigQuery, and Databricks, helping organizations connect, govern, and use their data without disrupting their current environment. Teams can build AI agents, apps, workflows, automations, and dashboards on top of their data foundation, then share those experiences through dashboards, embedded apps, mobile, and AI assistants. Key capabilities include: • Connecting and governing data across cloud data platforms, business systems, and enterprise apps. • Building AI agents, apps, workflows, automations, dashboards, and analytics. • Delivering data and AI experiences through dashboards, embedded apps, mobile, and AI assistants. • Supporting both business users and technical teams with low-code and pro-code development options. • Applying governance, security, and access controls across data and AI. Organizations use Domo for business intelligence, operational analytics, executive reporting, embedded analytics, and AI-powered workflows. By bringing data, AI, apps, and automation together in one platform, Domo helps organizations build and scale trusted solutions across the enterprise.... [Read more](https://www.softwareadvice.com/bi/domo-profile/) ### What users love - Unified data integration platform - User-friendly and accessible design - Flexible and intuitive visualizations ### To take in mind - Inconsistent and slow support experience - Expensive for smaller businesses ### Best rated features: Role-Based Permissions 5.0 Job Scheduling 5.0 Real-Time Analytics 5.0 Data Analysis Tools 5.0 ### Worst rated features: Data Cleansing 2.0 Single Page View 3.0 [See all features](https://www.softwareadvice.com/bi/domo-profile/#key-features) ### Free Custom Pricing available upon request Try out the Domo platform for 30 days. No credit card required. ### Custom Pricing Custom Pricing available upon request Only pay for what you use and scale with confidence. [See full pricing details](https://www.softwareadvice.com/bi/domo-profile/#pricing-and-plans) ### Product: Apache Ignite [Apache Ignite](https://www.softwareadvice.com/bi/apache-ignite-profile/) ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Apache Ignite is an open-source data warehousing solution designed to help businesses store data and build applications in real-time. With the in-built SQL engine, professionals can interact with the platform using API, Open Database Connectivity (ODBC) and Java Database Connectivity (JDBC) interfaces. Apache Ignite allows organizations to store information in native persistence disks or external databases and ensure compliance with SQL and ACID regulations. Administrators can use co-located processing techniques to streamline computing-intensive calculations and machine learning algorithms. Additionally, the application supports various data manipulation language (DML) commands including UPDATE, SELECT, INSERT and DELETE queries. Apache Ignite can be deployed across virtual machines, Kubernetes, Docker and cloud environments. Pricing is available on request and support is extended via documentation, FAQs and other online measures.... [Read more](https://www.softwareadvice.com/bi/apache-ignite-profile/) 1 [2](https://www.softwareadvice.com/bi/data-warehouse-comparison/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/bi/data-warehouse-comparison/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/bi/data-warehouse-comparison/?__ai_markdown=true&page=4) ## Popular Comparisons [ MongoDB vs Google Cloud ](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/vs/mongodb/)[ Logi Symphony vs Grow ](https://www.softwareadvice.com/bi/grow-profile/vs/logi-symphony/)[ Domo vs Matillion ](https://www.softwareadvice.com/bi/domo-profile/vs/matillion/)[ Oracle Database vs SAP HANA Cloud ](https://www.softwareadvice.com/data-governance/oracle-database-profile/vs/sap-hana-cloud/)[ Snowflake vs SolarWinds Task Factory ](https://www.softwareadvice.com/database-monitoring/snowflake-profile/vs/task-factory/) Do the following situations sound familiar? - Your business uses many applications, which makes it difficult to combine the data from all these varied software. - Your business is growing and so is your data, making it difficult for you to handle the numerous reports each day. - You've spotted errors in recent reports and are starting to doubt the accuracy of your current reporting methods. These are among the many challenges that small businesses face when managing data. _**So, how can I overcome these data management challenges?**_ One option is to hire more people to manage the increasing volume of data. But this is expensive and there are still chances of human error. The easier alternative is to use [data warehouse software](https://www.softwareadvice.com/bi/data-warehouse-comparison/). It integrates data from multiple data sources and reduces the processing time for reports and queries. **With data warehouse software, small businesses can significantly improve the accuracy of their business reports and the speed of creating them. It ensures that reports are available instantly, which is essential for quick, informed decision making.** We created this buyer's guide to help you select the right software for your business. The guide offers you all the vital information you need before purchasing a solution. Here's what we'll cover: [What Is Data Warehouse Software?](#WhatIsDataWarehouseSoftware) [Common Features of Data Warehouse Software](#CommonFeaturesofDataWarehouseSoftware) [What Type of Buyer Are You?](#WhatTypeofBuyerAreYou) [Benefits of Data Warehouse Software](#BenefitsofDataWarehouseSoftware) [Key Considerations](#KeyConsiderations) [Pricing and Purchasing Options](#PricingandPurchasingOptions) [Market Trends to Understand](#MarketTrendstoUnderstand) ## What Is Data Warehouse Software? It is a database management solution built for business intelligence (BI) applications. The software speeds up the reporting process by storing data using methods that optimize data usage later. It performs the following functions: - Combines operational data from multiple sources such as spreadsheets, websites and social media accounts. - Indexes the data warehouse so that you can reference the data when needed. - Creates data models that improve the speed of query processing. _Data warehouse architecture in Dimodelo (_[Source](https://www.dimodelo.com/courses/develop-data-warehouse-dimodelo-architect-depth-course/)_)_ ## Common Features of Data Warehouse Software To get the best results from the software, make sure that it offers features relevant to your business. The following table lists the basic features of data warehouse management solutions. You should identify the relevant features so that you're able to shortlist solutions that offer these features.

Data integration

Combines data from different sources and stores it in a central location.

Extract, transform and load (ETL)

Refers to the process of loading data from different sources into the warehouse. It involves a series of data operations and instructions that designate the location for all the stored data.

Data modeling

Creates "data cubes" from the raw data in the warehouse. Data cubes equip the data warehouse with a pre-calculated dataset, which reduces the number of calculations and the time needed to process reports.

Standard SQL support

Lets you run SQL queries on the data stored in the warehouse.

Analytics/Built-in reports

Allows you to create customizable reports based on the data fields in the warehouse.

Machine learning support

Runs machine learning algorithms on the warehouse data to perform predictive analytics and forecasting.

## What Type of Buyer Are You? We've classified data warehouse software buyers into two categories: **Small businesses.** This category includes small business owners and team managers. These buyers have limited technical expertise and need to build a simple application infrastructure. They need a solution that's easy to deploy, learn and use. It should also help them scale-up without the help of consultants and IT experts. **IT users in enterprises.** These buyers usually come from midsize and large businesses. They have many business apps such as CRM and HR software, and as a result, in-house IT staff to manage these different applications. They need a solution that integrates with all the key software being used in their business. Before starting your search for data warehouse solutions, identify your category so that you can shortlist suitable solutions. You can also contact Software Advice on **(855) 998-8505** and speak to an advisor to get relevant suggestions. ## Benefits of Data Warehouse Software If you are a small business that's struggling with your report creation process, this software will ease your workload and speed-up your reporting process. Here are the other key benefits of using a data warehouse solution: - It serves as a central repository of all your business data. It ensures that the raw data is accessible in one place. Also, only authorized employees are able to access the reports. - It eliminates having to manually combine data from different sources, which is time-consuming and prone to human error. - It employs data models that make the analysis engine faster, helping you create reports quickly and accurately. ## Key Considerations The primary benefit of data warehouse software is that it makes your processes more efficient. But it depends on choosing the right vendor. To avoid purchasing the wrong solution and wasting your resources, review these key considerations. These will help you select the right solution for your business. - **Ease of scalability.** As your business grows, you will need more storage and processing capabilities. Invest in a data warehouse management solution that lets you scale-up easily, based on your growing data needs. - **Focus on data security.** The software is a repository of your critical business data, which makes it susceptible to hacking. To protect your data from potential breaches, ensure that the solution has data encryption and other data security protocols. - **Integration with existing BI infrastructure.** If you use a [BI](https://www.softwareadvice.com/bi/) or [data visualization](https://www.softwareadvice.com/bi/data-visualization-comparison/) solution, make sure that your data warehouse solution integrates seamlessly with these tools. ## Pricing and Purchasing Options Due to various factors, the pricing of data warehouse software is more complex than that of other types of BI software. Cloud-based and on-premise solutions have different charges. Therefore, consider all of the following factors when estimating the total cost of data warehouse software: - **Number of data integrations.** The number of data sources (i.e., data integrations) is a key pricing for many data warehousing solutions. A higher number of data connections means that the vendor needs to offer greater technical complexity, based on which they will charge you. - **Data storage capacity.** Most cloud-based data warehousing solutions charge based on the data storage volume. Storing data on the cloud is usually priced as per GB, which reflects in the overall pricing of the data warehousing solution. If you use an on-premise system, you may have to purchase your own servers and data storage devices. However, these costs will not reflect in your license pricing. - **Rows of data.** Some cloud-based and on-premise products charge you for the number of rows or entries in the database. - **Computing ability.** Some cloud-based data warehousing solutions (such as Amazon Redshift) may charge you based on the computing ability. It's measured as gigabytes per second (GBPS) or terabytes per second (TBPS). - **Deployment regions.** Due to regional differences in pricing, cloud-based data warehousing solutions may charge differently for data stored in the U.S. or other countries. If your businesses has an international presence, you should keep this in mind when estimating the total cost of ownership (TCO). ## Market Trends to Understand To stay competitive, you should be aware of the recent market trends. You should also make sure that your shortlisted vendor is building new features to incorporate these market trends. Here are the two primary trends in data warehousing software industry: **Machine learning to optimize query loads.** Machine learning improves the speed of query processing in a data warehouse solution. For instance, [Amazon Redshift](https://aws.amazon.com/blogs/big-data/using-amazon-redshift-to-analyze-your-elastic-load-balancer-traffic-logs/) uses machine learning algorithms to estimate the run time of incoming queries. This allows it to perform smart query allocation for each queue, thereby optimizing the run-time of a query. We expect this functionality to become a core software feature by 2022. **IoT to drive up adoption.** [Managing enormous data volumes and analytics](https://www.saviantconsulting.com/blog/iot-implementation-challenges-enterprises.aspx) are the biggest challenges in the Internet of things (IoT). Data warehouse software employs data models that allow faster analytics of IoT data. The [increasing demand for IoT among small businesses](https://blog.capterra.com/top-5-small-business-tech-trends/) will fuel the demand for data warehousing software by 2023. ### Related Data Warehouse Software - [Big Data Software](https://www.softwareadvice.com/bi/big-data-comparison/) - [Business Continuity Software](https://www.softwareadvice.com/business-continuity/) - [Business Intelligence Software](https://www.softwareadvice.com/bi/) - [Data Analysis Software](https://www.softwareadvice.com/bi/data-analysis-comparison/) - [Database Software](https://www.softwareadvice.com/database-management-systems/)