Reputation Management Software

Finding software can be overwhelming. Software Advice has helped dozens of businesses find the right reputation management software so they can monitor and manage their online profile.

Showing 1-20 of 108 products

Podium

Podium is a customer interaction platform that utilizes text messaging to help businesses manage customer relationships and build an online reputation on a variety of websites. Podium’s platform consolidates customer interact... Read more

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Swell FrontRunners 2021

Swell makes it easy for local businesses to gain visibility into their customers' experience by taking the complexity out of it. By enabling businesses to gather real-time feedback, online reviews, customer satisfaction surveys an... Read more

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Curogram

Curogram is a cloud-based HIPAA compliant patient engagement platform that integrates with all EMR/EHR systems. Curogram provides a complete patient engagement experience with secure two-way texting, electronic patient forms, sm... Read more

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ReviewTrackers

ReviewTrackers is a cloud-based reputation and review management solution designed for companies of all sizes. Key features include review collection, monitoring, alerts, competitor tracking, performance analytics, review widgets,... Read more

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NiceJob FrontRunners 2021

NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals and sales. Key features include emailed review invitations, review reminders, reputation monitoring, website integration, S... Read more

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Rize Reviews

Rize Reviews is a cloud-based solution that helps businesses collect feedback and online reviews for improving customer satisfaction and loyalty. Key features include campaign management, response tracking, sentiment analysis and ... Read more

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Yext FrontRunners 2021

Yext is a hosted search-as-a-service platform that empowers businesses to build frictionless digital experiences wherever consumers look for answers. At the foundation of our platform is a Knowledge Graph, a brain-like database t... Read more

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GetMoreReviews

GetMoreReviews is a cloud-based reputation management solution that helps businesses of all sizes manage and generate reviews of the customers across the web. It allows users to maintain brand value by receiving alerts on negative... Read more

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Doctible

Doctible is a patient communication platform that enables healthcare providers to efficiently grow their practice and communicate with patients via text, website messenger, and other methods. It is suitable for medical, dental, op... Read more

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AgoraPulse FrontRunners 2021

Agorapulse is a cloud-based social media marketing software that offers profile management, social influencer management and social media analytics in a suite. Agorapulse features "Social Inbox", which combines social media i... Read more

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Rallio

Rallio is a social media management and monitoring solution that helps franchise businesses streamline processes related to content creation, reputation management, performance tracking, and more from within a unified platform. It... Read more

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Mentionlytics

Mentionlytics is a social media and website monitoring platform designed to help small to large companies and professionals including artists, politicians, celebrities and more. It enables businesses to report on what people are s... Read more

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Dataminr

Dataminr is a cloud-based event detection and mass notification solution that helps businesses predict, analyse and mitigate operational, reputational or cyber risks. It allows users to attach images and videos to alert messages, ... Read more

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ReviewRefer

ReviewRefer is a reviews management solution that helps businesses across automotive, insurance, hospitality, transportation, and other industries request customers to post online reviews and manage referrals. Organizations can ma... Read more

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Wonderflow

Millions of product reviews are written every day. Wonderflow is the simplest AI-based solution to analyze them and turn this extremely vast stream of customer feedback into winning decisions. Unified VoC analytics help B2C compa... Read more

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CallSource

CallSource is a performance management solution that helps automate the collection of customer information and lead generation. It is a cloud-based platform that enables users to track calls and capture sales opportunities with ma... Read more

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Vendasta FrontRunners 2021

Vendasta is an end-to-end platform for local experts. Channel partners can utilize Vendasta to market, sell, bill, and fulfill digital solutions for small and medium business clients. They can also offer clients white-label operat... Read more

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PatientPop

PatientPop helps physicians and health care providers attract patients through healthcare sites and social media profiles. The solution provides an appointment-scheduling module that allows patients to request appointments th... Read more

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Facelift Cloud

Facelift Cloud is a multi-certified software solution with all components for professional social media marketing at enterprise level.... Read more

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Brand24

Brand24 is a cloud-based marketing solution that helps users with content discovery and distribution. It offers an "online mentions" feature that shows mentions across social media platforms, blogs, news sites, forms and generates... Read more

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Buyers guide

No matter how hard you work to make your business the best it can be, you're always going to find yourself at the mercy of online review sites like Yelp.

You'll hopefully receive overwhelmingly positive reviews thanks to your diligence and business acumen, but there's still going to be the occasional bad penny blaming you for events beyond your control.

Abe L. does not recommend Ford's Theatre
Like this guy, for example. Source.

 

Fortunately, just as software is the problem here, so too can it be your solution. Reputation management software helps your business monitor the web so that you can respond to negative reviews while also encouraging positive ones. Your online image is crucial in today's world, and this software will help you to maintain a strong, positive internet profile.

This Buyer's Guide will explain what reputation management software is, including its key features, and point you towards the type of system that will best suit your business' needs.

Here are the important points we'll cover:

What Is Reputation Management Software?
Common Features of Reputation Management Software
What Type of Buyer Are You?
Key Considerations

What Is Reputation Management Software?

Think for a minute about your own practices as a consumer. If you're out of town on a business trip, looking for a place to eat for dinner, what do you do? Ask the hotel clerk? Check out a map? If you're like most people these days, you probably consult the internet, especially sites that will rate each and every local business based on reviews from ordinary customers like yourself.

Once you do this, which restaurant are you more likely to visit—the one with one star and comments that call it “disgusting," the one with three stars and few actual comments, or the one with five stars and exuberant descriptions of the delicious food? Assuming that all three are equal in price, you're most likely to choose the five-star restaurant.

Now, instead of imagining yourself as the customer, picture yourself as the owner or manager of each of these businesses. The difference between the one-star restaurant and the five-star restaurant is probably pretty evident; one is dirty and the food isn't very good, while the other has much higher sanitary standards and better quality food.

What's the difference between a three-star review and a five-star review? In many cases, the answer is simple—reputation management software.

The three-star restaurant may be every bit as clean and as tasty as the five-star, but the owners of the three-star restaurant pay no attention to their reviews and other online comments. The owners of the five-star restaurant, on the other hand, use software to monitor and alert them when they're mentioned online. They are able to respond to negative reviews in a timely and sympathetic manner, perhaps even getting those reviewers to reconsider their rating. They can also use the software to encourage their regular customers to post rave reviews, thereby increasing their rankings and giving them a greater online image.

This theoretical situation explains what reputation management software is and what it does—it is a system that allows businesses to keep on top of their online reviews and other mentions so that they can stay in the know about how their brand is perceived and can ensure that they get the positive profile their hard work deserves.

Common Features of Reputation Management Software

Review monitoring Automatically monitor dozens of review websites and receive alerts for any new mentions. With this you can respond appropriately and promptly, managing the fallout of negative reviews while encouraging positive mentions.
Review generation Emails and advertising campaigns can be set up that are automatically sent to customers in order to encourage them to write and share positive reviews about their experience with your business.
Social media management Similar to review monitoring function, this will allow you to automatically monitor Facebook, Twitter and other popular social media sites so that you can respond to conversations about your business/brand and be an active part of all conversations about you.
Reporting and analytics Generate easy-to-understand reports and ratings about how your business/brand is being discussed online, including (but not limited to) review sites and social media.
Leverage reviews Some of the most robust systems will help you turn positive reviews into SEO-friendly, formatted content for your website and social media pages in order to promote your brand.
A review management dashboard on Reputation Loop
A review management dashboard on Reputation Loop

What Type of Buyer Are You?

No matter what kind of business you're in—the food and beverage industry, real estate, even hospital administration—you're going to find yourself the subject of online reviews. Reputation management software is useful to businesses of all sizes, kinds and varieties, since online presence is such a vital part of contemporary commerce. You're likely to find that your own business falls into one of the following categories:

  • One location. If you're just a small, local, single-location business, a relatively simple system should be able to help you keep track of your reviews and your customer's mentions of you online. Software that focuses on review management and review generation should suffice for your purposes.
  • Two-to-three locations. If you manage a small franchise of businesses with only a few locations, you can still probably get away with a less robust system that focuses on monitoring reviews and social media while helping to generate positive reviews from satisfied customers.
  • More than three locations. If you own or manage a large business franchise, whether local, state-wide, or even national, you'll find that it gets increasingly difficult to monitor reviews and mentions with each location you add, especially since different managers at each locale may lead to extremely differently reviews for each individual franchise. For this, you'll need a thoroughly robust reputation management system that allows you to not only monitor reviews and social media but also provide you with reports on your general online profile, so that you can make sure you have a positive image across the entire franchise, at all locations.

Key Considerations

Other factors to take into consideration when choosing the right reputation management software for your business include:

  • Integration with other systems. Some advanced reputation management systems will leverage the database that is part of your customer relationship management (CRM) software so that you can contact recurring customers in order to encourage them to leave and share rave reviews. They may also integrate with your larger suite of marketing software to consolidate your reputation management efforts with other marketing campaigns, like blast emails and lead generation.
  • Cloud-based software vs on-premise software. As recently as a few years ago, most software was housed by companies on-premise, and the companies themselves were responsible for maintaining the physical hardware. This required plenty of space, as well as IT knowledge/resources, making some software unavailable to smaller businesses. Fortunately, these days you'll find that most reputation management software is cloud-based, and thus available to even the smallest of businesses who could make use of this kind of system. These cloud-based solutions are implemented more quickly and easily than on-premise software, with fewer up-front costs and less of a need for IT assets, making it ideal for small-to-midsize businesses.

 

FrontRunners

Your Guide to Top Reputation Management Software, May 2021

Software Advice uses reviews from real software users to highlight the top-rated Reputation Management Software products in North America.

Learn how products are chosen

Explore FrontRunners

“Usability” includes user ratings for Functionality and Ease of Use.“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.Reviews analysis period: The reviews analysis period spans two years and ends on the 15th of the month prior to publication.