SOCi

RATING:

4.5

(249)

About SOCi

SOCi is a cloud-based marketing solution that enables businesses to streamline processes related to campaign advertisements, online reputation, content management, customer engagement, and more. Professionals can utilize the platform to store social media content including videos, images, or messages in a centralized repository, create posts and configure workflows to improve team collaboration. SOCi allows organizations to maintain brand listings, create a single source of truth (SSOT) through various application programming interface (API) integrations and manage localized advertising campaigns across multiple locations. Marketers can utilize the machine learning and natural language processing (NLP) - enabled chatbot to interact with website visitors. Additionally, ...

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SOCi Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for SOCi

1 - 5 of 249 Reviews

User Profile

Veronica

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2019

What did I do before SOCI??

PROS

The range of abilities is unmatched. I was able to drop 3 other service providers and save 25% on monthly expenses by switching over to SOCI.

CONS

In comparison to other softwares, SOCI is still newer so waiting for certain features to come available was an earlier issue but not anymore. This software has fully matured.

Vendor Response

We are so glad to hear our software saved you so much, thank you!

Replied July 2019

Briana

Marketing and Advertising, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

2

Reviewed October 2019

It's Improving

I love my rep. She's very responsive and helpful, but we have had trouble with the techs in the past. Features improve every month or so, so I'm still hopeful. I don't know how much SOCi costs, so I can't judge the value.

PROS

I like the organization of all the clients and all the platforms.

CONS

There are still a lot of kinks and there are not enough features. I still need to use the platforms themselves for too many things.

Reasons for switching to SOCi

I'm not sure, they switched about a month before I was brought on.

Vendor Response

Thank you for your honesty, Briana! Your feedback is vital to our success so we appreciate you taking the time to leave us a review.

Replied November 2019

Dee

Retail, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed December 2020

Awkward at best

SOCi is almost awesome. For some businesses, perhaps smaller ones, SOCi would make posting across apps simplified. For my multi-location purposes, however, SOCi doesn't quite do all of anything, resulting often in frustration.

PROS

I manage Social Media for 4 stores, in 2 states. SOCi makes it easy to create 1 post and have it deploy on a certain date/time to either one store, or the stores in a state, or the entire group. Customer Service inquiries are always timely and polite.

CONS

SOCi is NOT a one-stop shop for social media management. You can post to Yelp, but not respond to reviews. You can respond to reviews on GMB, but not post. Emojies do not exist in posting anywhere. Conversations are clunky. Reporting is unreliable. Any posts made natively aren't captured in any way, but you HAVE to post natively sometimes because there is so much SOCi can't do. It would be great to even have 1 point of contact, like a dedicated customer service rep, but instead you email the onboarding team, and get a different person each time.

Vendor Response

Dee, Thank you for taking the time to provide us with feedback. We are disappointed to hear that you've had difficulty with the platform and sincerely apologize. We would love to connect with you further on these issues and invite you to contact your customer success manager or onboarding to do so.

Replied January 2021

Gianni

Logistics and Supply Chain, 51-200 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2021

The all in one digital marketing tool!

Out of all the digital marketing software I've used so far, SoCi is the closest to what I would call "perfect." There are a few flaws, such as the Canva integration being spotty and the Peak Time scheduling feature always posting at 6:00 pm. However, these are potentially user error and as I continue to invest time into the software, these could be resolved.

PROS

SoCi is basically everything I've wanted from other software programs like Hootsuite, Chatmeter, and Mindstream all into one convenient package. Also, it is the first social media scheduling software that I've used that has allowed me to post to Facebook, Instagram, and Google My Business simultaneously.

CONS

There is so much offered, that there is a bit of a learning curve to feel like you're maximizing the potential of the software. Luckily the support staff is extremely helpful and there are many videos offered through "SoCi University"

Reasons for switching to SOCi

Company offered incentive.

Vendor Response

Gianni, thank you for taking the time to write this thorough review! We're so glad to hear that you've seen so much value from using our platform. Also, I'm sorry to hear that Canva and peak time aren't working properly for you. Please reach out to your CSM or our support@meetsoci.com if you haven't already so we can get that resolved for you. Thank you for being a fantastic customer!

Replied December 2021

Kendra

Consumer Services, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2020

Franchising Meets Social Media

Overall... Phenomenal product! Phenomenal team! Unlimited possibilities! I cannot wait to explore more with our franchise libraries, our reputation scores/post tracking, and truly personalizing our location while staying "on-brand." Takes away the stress of getting posts out on time and staying in the minds of our customers. Gaining followers and coming up with creative posts is a new goal of mine!

PROS

I love, love, love that I can schedule social media posts ahead of time! This makes it a breeze for our small business to stay active and relevant on Facebook, Instagram, Google, and LinkedIn. It allows us , a franchise location, to stay connected to corporate as well. They can create company wide posts, while we can add our own local posts and adjust photos, hashtags, comments, etc. Everything social media in one spot... from posting to replying to comments and likes. Love the capabilities of this software... so much we can do with it!

CONS

Sometimes I cannot get hashtags or links to pop up. There is sometimes discrepancies between what was set to post and how the post actually shows up... tags or links aren't correct/working. Also, cannot delete posts or make changes very easily once it's posted... have to go into Facebook or Instagram to adjust at times. Also, relies heavily on a wifi signal to do any work; if the signal isn't strong the app does not work properly. However, the desktop version functions just fine. Customer support is great though!

Vendor Response

Thank you for your exceptional review, Kendra! We are thrilled to hear that you are loving SOCi thus far. We look forward to partnering with you for years to come!

Replied March 2020