About SOCi

SOCi is a cloud-based marketing solution that enables businesses to streamline processes related to campaign advertisements, online reputation, content management, customer engagement, and more. Professionals can utilize the platform to store social media content including videos, images, or messages in a centralized repository, create posts and configure workflows to improve team collaboration. SOCi allows organizations to maintain brand listings, create a single source of truth (SSOT) through various application programming interface (API) integrations and manage localized advertising campaigns across multiple locations. Marketers can utilize the machine learning and natural language processing (NLP) - enabled chatbot to interact with website visitors. Additionally,...
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SOCi User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 243 reviews

User Profile

Danielle

Verified reviewer

Company size: 501-1,000 employees

Industry: Real Estate

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

June 2018

EASY! It's my one-stop shop for social and reputation!

Pros

Everything I can see in one stop. The Reputation Dashboard is AMAZING!! I love being able to search quickly to see how we are doing on the review platforms. Being able to easily filter by date, platform or key words. LOVE IT!!

Cons

Honestly....nothing to do with the software. I least like it when our team members don't get on and take advantage of it...I love it that much!!

Mary Ann

Verified reviewer

Company size: 501-1,000 employees

Industry: Real Estate

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

May 2019

I LOVE Soci

Their customer service is spectacular. I love working with them! Getting all of our teams online was a breeze.

Pros

I can give my property managers one login to access all of their social media platforms where they can create custom content to post. The best part is that I can review and approve their content before it goes live online.

Cons

Responding to private messages and comments is a little confusing. Each back and forth message is listed as its own "task" so if someone sends two sentences separately in FB messenger, we have two tasks about the same thing that we have to enter and close.

Reasons for choosing SOCi

We have a large portfolio that they were able to accommodate without additional charges for user logins., we like the ability to create post graphics with uploaded images, the reporting is great, etc.

Gianni

Company size: 51-200 employees

Industry: Logistics and Supply Chain

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

November 2021

The all in one digital marketing tool!

Out of all the digital marketing software I've used so far, SoCi is the closest to what I would call "perfect." There are a few flaws, such as the Canva integration being spotty and the Peak Time scheduling feature always posting at 6:00 pm. However, these are potentially user error and as I continue to invest time into the software, these could be resolved.

Pros

SoCi is basically everything I've wanted from other software programs like Hootsuite, Chatmeter, and Mindstream all into one convenient package. Also, it is the first social media scheduling software that I've used that has allowed me to post to Facebook, Instagram, and Google My Business simultaneously.

Cons

There is so much offered, that there is a bit of a learning curve to feel like you're maximizing the potential of the software. Luckily the support staff is extremely helpful and there are many videos offered through "SoCi University"

Reasons for switching to SOCi

Company offered incentive.

Dee

Company size: 51-200 employees

Industry: Retail

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
1

Ease-of-use

out of 5
1

Customer support

out of 5
1

Functionality

out of 5

December 2020

Awkward at best

SOCi is almost awesome. For some businesses, perhaps smaller ones, SOCi would make posting across apps simplified. For my multi-location purposes, however, SOCi doesn't quite do all of anything, resulting often in frustration.

Pros

I manage Social Media for 4 stores, in 2 states. SOCi makes it easy to create 1 post and have it deploy on a certain date/time to either one store, or the stores in a state, or the entire group. Customer Service inquiries are always timely and polite.

Cons

SOCi is NOT a one-stop shop for social media management. You can post to Yelp, but not respond to reviews. You can respond to reviews on GMB, but not post. Emojies do not exist in posting anywhere. Conversations are clunky. Reporting is unreliable. Any posts made natively aren't captured in any way, but you HAVE to post natively sometimes because there is so much SOCi can't do. It would be great to even have 1 point of contact, like a dedicated customer service rep, but instead you email the onboarding team, and get a different person each time.

Response from SOCi

Dee, Thank you for taking the time to provide us with feedback. We are disappointed to hear that you've had difficulty with the platform and sincerely apologize. We would love to connect with you further on these issues and invite you to contact your customer success manager or onboarding to do so.

Replied January 2021

Jessica

Verified reviewer

Company size: 1,001-5,000 employees

Industry: Hospital & Health Care

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

May 2019

SOCi Solves Social

Pros

The ease of use for our franchisees! We wanted to be able to scale our social strategy but also give franchisees a feeling of local control and SOCi solves for both! Plus there's so many unique features that I didn't find in other platforms like dynamic text insertion, peak time posting, content scoring, etc.

Cons

I'd like to be able to post videos to Instagram but that's part of their product improvements for later this year anyways.

Reasons for choosing SOCi

SOCi was the most robust platform for managing multi-locations with the ability to control location-specific views. The pricing module was transparent and the support was exceptional from the beginning!

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